•  Joey welcomes back Sarah Ayala, Broker Associate with Tower Agency (Part 2). 
•  Sarah shares the inspiration behind building an 8-week mentorship program for new agents. 
•  Why mindset, goal setting, and time blocking are the foundation of success in real estate. 
•  Proven lead generation strategies—from traditional methods to social media and AI. 
•  How vulnerability and authenticity help attract and retain talent. 
•  Balancing personal production while mentoring and leading a growing team. 
•  Common challenges new agents face, including mindset, consistency, and managing client emotions. 
•  Insights into today’s “emotional” and unpredictable housing market. 
•  Advice for buyers and sellers waiting for the “perfect” opportunity. 
•  Where current opportunities exist, from first-time home buyers to the luxury market. 
•  Top tips for new agents: mentorship, consistency, and focusing on what works. 
•  The importance of community involvement and building genuine connections.

The Norris Group originates and services loans in California and Florida under California DRE License 01219911, Florida Mortgage Lender License 1577, and NMLS License 1623669.  For more information on hard money lending, go www.thenorrisgroup.com and click the Hard Money tab.


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They break down powerful tax strategies for real estate investors, explaining why tax planning should be a forward-looking strategy rather than just filing returns. The discussion explores how investors can use deductions, entity structuring, cost segregation, and evolving tax strategies as they scale their portfolios.

The guests also discuss the growing role of artificial intelligence in tax research, emphasizing that while AI can assist with research and preparation, investors still need professional expertise to verify information and build personalized strategies. Through real-world success stories, they illustrate how strategic tax planning can dramatically reduce tax liabilities—even for clients with large windfalls or extensive real estate portfolios.

Amanda Han and Matthew MacFarland are CPAs and Managing Directors with more than two decades of experience in tax planning and advisory for real estate investors and high-net-worth individuals. Amanda, a UNLV graduate and seasoned real estate investor, is the author of several bestselling tax strategy books and has shared her expertise on platforms including Money Magazine, Google Talks, and CNBC. Matt, who earned his accounting degree from UCLA and a Master’s in Taxation from USC, is the author of The Book on Advanced Tax Strategies for Real Estate Investors and a frequent speaker on real estate tax planning. Together, they help investors build wealth through proactive and strategic tax planning.

In This Episode

• Why tax planning should start before the tax year begins, not when filing returns
• How real estate investors can maximize deductions and overlooked expenses
• The right time to consider cost segregation and entity restructuring
• How AI tools are changing tax research—and why investors still need expert CPAs
• Strategies investors can use to scale portfolios while minimizing taxes
• Real stories of clients paying little to no taxes through strategic planning
• Advice on teaching financial literacy and investing to children
• The mission behind Animals for Armed Forces Foundation

The Norris Group originates and services loans in California and Florida under California DRE License 01219911, Florida Mortgage Lender License 1577, and NMLS License 1623669.  For more information on hard money lending, go www.thenorrisgroup.com and click the Hard Money tab.


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Amanda Han and Matthew MacFarland are CPAs and Managing Directors with more than two decades of experience in tax planning and advisory for real estate investors and high-net-worth individuals. Amanda, a UNLV graduate and seasoned real estate investor, is the author of several bestselling tax strategy books and has shared her expertise on platforms including Money Magazine, Google Talks, and CNBC. Matt, who earned his accounting degree from UCLA and a Master’s in Taxation from USC, is the author of The Book on Advanced Tax Strategies for Real Estate Investors and a frequent speaker on real estate tax planning. Together, they help investors build wealth through proactive and strategic tax planning.

In this episode:

• Joey welcomes Matt MacFarland and Amanda Han of Keystone CPA.
• How Keystone CPA helps investors navigate tax strategy and long-term financial planning.
• The journey from traditional accounting to specializing in real estate investor tax planning.
• Common tax planning mistakes real estate investors make and how proactive strategies can improve outcomes.
• Why CPAs must constantly adapt to evolving tax laws and industry changes.
• How bonus depreciation affects cost segregation strategies for real estate investors.
• A breakdown of the requirements for qualifying as a real estate professional, including material participation hours.
• An explanation of the short-term rental loophole and how some investors use it for tax advantages.

The Norris Group originates and services loans in California and Florida under California DRE License 01219911, Florida Mortgage Lender License 1577, and NMLS License 1623669.  For more information on hard money lending, go www.thenorrisgroup.com and click the Hard Money tab.


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Christopher Thornberg, Ph.D. is a nationally recognized economist and public speaker, best known for accurately forecasting the 2007 housing crash. He is the Founder of Beacon Economics, one of California’s leading economic research firms, and a trusted advisor to governments, businesses, and financial institutions nationwide. Dr. Thornberg is a frequent media commentator and a contributor to major economic outlooks, offering data-driven insights on real estate, labor markets, and economic policy. 

In this episode:

• A historical look at interest rates and why another increase could pressure real estate markets.
• How inflation, politics, and populism influence economic stability.
• The reality of the U.S. dollar’s global currency status and why it remains the safest refuge for capital.
• A balanced discussion on artificial intelligence — opportunity versus unintended consequences.
• Why education and adaptation are critical as technology reshapes the economy.

The Norris Group originates and services loans in California and Florida under California DRE License 01219911, Florida Mortgage Lender License 1577, and NMLS License 1623669.  For more information on hard money lending, go www.thenorrisgroup.com and click the Hard Money tab.


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Radio Show

Christopher Thornberg, Ph.D. is a nationally recognized economist and public speaker, best known for accurately forecasting the 2007 housing crash. He is the Founder of Beacon Economics, one of California’s leading economic research firms, and a trusted advisor to governments, businesses, and financial institutions nationwide. Dr. Thornberg is a frequent media commentator and a contributor to major economic outlooks, offering data-driven insights on real estate, labor markets, and economic policy. 

In this episode:

• Bruce Norris welcomes economist Christopher Thornberg of Beacon Economics.
• A look at today’s real estate market stability and underlying risks.
• How low interest rates and refinancing have shaped housing trends.
• Ongoing challenges facing buyers, sellers, and affordability.
• Public debt concerns and what they mean for the broader economy.
• Why federal borrowing may be unsustainable without fiscal reform.

The Norris Group originates and services loans in California and Florida under California DRE License 01219911, Florida Mortgage Lender License 1577, and NMLS License 1623669.  For more information on hard money lending, go www.thenorrisgroup.com and click the Hard Money tab.


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Sean OToole is CEO & Founder of PropertyRadar, the property data and owner information platform real estate pros have trusted since 2007 to do billions of dollars in deals.

Sean got his start with data in Silicon Valley during the dot-com boom. After the dot-com bubble, Sean flipped properties for five years, and with data-informed insights, got out right before the housing bubble burst.

Sean launched ForeclosureRadar in early 2007 before anyone had heard of the foreclosure crisis.

In 2013, he relaunched ForeclosureRadar as PropertyRadar, a greatly expanded property data and owner information platform serving a broad audience of real estate professionals and property-centric businesses.

Today, PropertyRadar remains the go-to platform for data-driven real professionals intent on leveraging comprehensive property data and owner information to grow their business directly.

In this episode:

• How autonomous learning and “world models” could push AI beyond today’s large language models.
• Why early breakthroughs in AI are already outperforming expectations.
• The real impact of robots on the workforce — separating hype from reality.
• Exploring the future of housing through 3D printing and manufactured homes.
• Sean’s take on Bitcoin, stablecoins, and blockchain technology.
• Why AI should be seen as a productivity tool, not a replacement for people.

The Norris Group originates and services loans in California and Florida under California DRE License 01219911, Florida Mortgage Lender License 1577, and NMLS License 1623669.  For more information on hard money lending, go www.thenorrisgroup.com and click the Hard Money tab.


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Radio Show

Sean OToole is CEO & Founder of PropertyRadar, the property data and owner information platform real estate pros have trusted since 2007 to do billions of dollars in deals.

Sean got his start with data in Silicon Valley during the dot-com boom. After the dot-com bubble, Sean flipped properties for five years, and with data-informed insights, got out right before the housing bubble burst.

Sean launched ForeclosureRadar in early 2007 before anyone had heard of the foreclosure crisis.

In 2013, he relaunched ForeclosureRadar as PropertyRadar, a greatly expanded property data and owner information platform serving a broad audience of real estate professionals and property-centric businesses.

Today, PropertyRadar remains the go-to platform for data-driven real professionals intent on leveraging comprehensive property data and owner information to grow their business directly.

In this episode:

• Leadership challenges in scaling reliable and sustainable energy systems.
• The rapid development of AI and the rise of superintelligence.
• Why global cooperation is essential to keep advanced AI safe.
• The growing tension between regulation, innovation, and data privacy.

The Norris Group originates and services loans in California and Florida under California DRE License 01219911, Florida Mortgage Lender License 1577, and NMLS License 1623669.  For more information on hard money lending, go www.thenorrisgroup.com and click the Hard Money tab.


Video Link

Radio Show

Sean OToole is CEO & Founder of PropertyRadar, the property data and owner information platform real estate pros have trusted since 2007 to do billions of dollars in deals.

Sean got his start with data in Silicon Valley during the dot-com boom. After the dot-com bubble, Sean flipped properties for five years, and with data-informed insights, got out right before the housing bubble burst.

Sean launched ForeclosureRadar in early 2007 before anyone had heard of the foreclosure crisis.

In 2013, he relaunched ForeclosureRadar as PropertyRadar, a greatly expanded property data and owner information platform serving a broad audience of real estate professionals and property-centric businesses.

Today, PropertyRadar remains the go-to platform for data-driven real professionals intent on leveraging comprehensive property data and owner information to grow their business directly.

In this episode:

• Bruce Norris welcomes Sean O’Toole, CEO & Founder of PropertyRadar.
• Sean shares his early career path and how his background in data led him into real estate.
• Lessons learned from navigating challenges as both an investor and entrepreneur.
• Sean’s outlook on the housing market and the possibility of a long-term correction.
• How AI and technology are reshaping real estate decision-making.
• Leadership insights and the importance of strategic planning in uncertain markets.

The Norris Group originates and services loans in California and Florida under California DRE License 01219911, Florida Mortgage Lender License 1577, and NMLS License 1623669.  For more information on hard money lending, go www.thenorrisgroup.com and click the Hard Money tab.


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Radio Show

In this episode:

• Why today’s market feels “uncharted” — and what signals matter most.
• Understanding local market dynamics: How local market patterns can reveal national trends.
• AI & the Housing Market :The growing influence of AI on jobs, demand, and the future of real estate.
• Key economic pressures: national debt, student loans, and shifting affordability.
• Practical insights to help investors stay prepared for what’s ahead.

The Norris Group originates and services loans in California and Florida under California DRE License 01219911, Florida Mortgage Lender License 1577, and NMLS License 1623669.  For more information on hard money lending, go www.thenorrisgroup.com and click the Hard Money tab.


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Radio Show

In this episode:

• Bruce shares how he first got into real estate and discovered the importance of timing.
• His early research into market cycles and why timing shapes smart investing.
• What inspired Bruce to write his first market timing report.
• Key lessons from the 2008 financial crisis.
• The role of market timing in managing risk and finding opportunities.
• Bruce’s outlook on future market trends.

The Norris Group originates and services loans in California and Florida under California DRE License 01219911, Florida Mortgage Lender License 1577, and NMLS License 1623669.  For more information on hard money lending, go www.thenorrisgroup.com and click the Hard Money tab.


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Radio Show

The Norris Group Presents: The 18th Annual I Survived Real Estate – LIVE at the Nixon Presidential Library

The Norris Group’s award-winning black-tie gala, I Survived Real Estate, returns for its 18th year.  Since 2008, I Survived Real Estate has supported Make-A-Wish OC & IE—and thanks to your generosity, we’ve now raised over $1.2 million for children in need 

This year’s backdrop?

A California housing market still starved for inventory, mortgage rates hovering above comfort zones, affordability hitting generational lows, inflation and tariffs. Add in global uncertainty, sticky inflation, and the ever-watchful eye of the Federal Reserve—and you’ve got a landscape full of questions.

• Inventory Drought: California’s housing supply remains critically low
• Rate Pressure: Mortgage rates linger well above buyer comfort zones
• Priced Out: Affordability has collapsed to generational lows
• Global Tensions: War, tariffs, and instability rattle investor confidence
• Inflation’s Grip: Costs remain stubbornly high, squeezing margins
• Tariff Troubles: Rising import costs could ripple through construction and development
• All Eyes on the Fed: Every rate hint could send shockwaves through the market

 Our expert panel brings top minds in economics, investing, and housing to help us prepare for what’s next. I Survived Real Estate was born from crisis, with a mission to unite thought leaders, give back, and guide our industry forward. 

In this episode:

• Bruce Norris and Tony Alvarez share their insights on market timing and how investors can make smarter moves in changing conditions.
• Expert predictions on where the real estate market is heading through 2025 and into 2026.
• Final reflections from our panel on lessons learned, future outlooks, and the mindset needed to thrive in any market.

The Norris Group originates and services loans in California and Florida under California DRE License 01219911, Florida Mortgage Lender License 1577, and NMLS License 1623669.  For more information on hard money lending, go www.thenorrisgroup.com and click the Hard Money tab.


Video Link

Radio Show

The Norris Group Presents: The 18th Annual I Survived Real Estate – LIVE at the Nixon Presidential Library

The Norris Group’s award-winning black-tie gala, I Survived Real Estate, returns for its 18th year.  Since 2008, I Survived Real Estate has supported Make-A-Wish OC & IE—and thanks to your generosity, we’ve now raised over $1.2 million for children in need 

This year’s backdrop?

A California housing market still starved for inventory, mortgage rates hovering above comfort zones, affordability hitting generational lows, inflation and tariffs. Add in global uncertainty, sticky inflation, and the ever-watchful eye of the Federal Reserve—and you’ve got a landscape full of questions.

• Inventory Drought: California’s housing supply remains critically low
• Rate Pressure: Mortgage rates linger well above buyer comfort zones
• Priced Out: Affordability has collapsed to generational lows
• Global Tensions: War, tariffs, and instability rattle investor confidence
• Inflation’s Grip: Costs remain stubbornly high, squeezing margins
• Tariff Troubles: Rising import costs could ripple through construction and development
• All Eyes on the Fed: Every rate hint could send shockwaves through the market

 Our expert panel brings top minds in economics, investing, and housing to help us prepare for what’s next. I Survived Real Estate was born from crisis, with a mission to unite thought leaders, give back, and guide our industry forward. 

In this episode:

• Our Final Panel discuss how regional market differences are shaping today’s real estate landscape.
• A closer look at inflation concerns and the biggest risks investors may be overlooking.
• Practical strategies for navigating high interest rates and adapting to shifting market conditions.
• Insights on uncovering overlooked opportunities and tailoring strategies to specific markets.

The Norris Group originates and services loans in California and Florida under California DRE License 01219911, Florida Mortgage Lender License 1577, and NMLS License 1623669.  For more information on hard money lending, go www.thenorrisgroup.com and click the Hard Money tab.


Video Link

Radio Show

The Norris Group Presents: The 18th Annual I Survived Real Estate – LIVE at the Nixon Presidential Library

The Norris Group’s award-winning black-tie gala, I Survived Real Estate, returns for its 18th year.  Since 2008, I Survived Real Estate has supported Make-A-Wish OC & IE—and thanks to your generosity, we’ve now raised over $1.2 million for children in need 

This year’s backdrop?

A California housing market still starved for inventory, mortgage rates hovering above comfort zones, affordability hitting generational lows, inflation and tariffs. Add in global uncertainty, sticky inflation, and the ever-watchful eye of the Federal Reserve—and you’ve got a landscape full of questions.

• Inventory Drought: California’s housing supply remains critically low
• Rate Pressure: Mortgage rates linger well above buyer comfort zones
• Priced Out: Affordability has collapsed to generational lows
• Global Tensions: War, tariffs, and instability rattle investor confidence
• Inflation’s Grip: Costs remain stubbornly high, squeezing margins
• Tariff Troubles: Rising import costs could ripple through construction and development
• All Eyes on the Fed: Every rate hint could send shockwaves through the market

 Our expert panel brings top minds in economics, investing, and housing to help us prepare for what’s next. I Survived Real Estate was born from crisis, with a mission to unite thought leaders, give back, and guide our industry forward. 

In this episode:

• Pete Fortunato shares practical guidance for new investors entering the business.
• Tony Alvarez reflects on how intention and mindset shape long-term success.
• Bruce Norris opens up about personal challenges and what it took to push through.
• Bruce and Tony discuss why mistakes are powerful teachers in real estate.
  Pete Fortunato explores how smart investors balance risk with opportunity.
• Tony Alvarez talks about facing fear and moving forward with confidence.
• Bruce Norris highlights how helping others creates lasting impact and success.

The Norris Group originates and services loans in California and Florida under California DRE License 01219911, Florida Mortgage Lender License 1577, and NMLS License 1623669.  For more information on hard money lending, go www.thenorrisgroup.com and click the Hard Money tab.


Video Link

Radio Show

The Norris Group Presents: The 18th Annual I Survived Real Estate – LIVE at the Nixon Presidential Library

The Norris Group’s award-winning black-tie gala, I Survived Real Estate, returns for its 18th year.  Since 2008, I Survived Real Estate has supported Make-A-Wish OC & IE—and thanks to your generosity, we’ve now raised over $1.2 million for children in need 

This year’s backdrop?

A California housing market still starved for inventory, mortgage rates hovering above comfort zones, affordability hitting generational lows, inflation and tariffs. Add in global uncertainty, sticky inflation, and the ever-watchful eye of the Federal Reserve—and you’ve got a landscape full of questions.

• Inventory Drought: California’s housing supply remains critically low
• Rate Pressure: Mortgage rates linger well above buyer comfort zones
• Priced Out: Affordability has collapsed to generational lows
• Global Tensions: War, tariffs, and instability rattle investor confidence
• Inflation’s Grip: Costs remain stubbornly high, squeezing margins
• Tariff Troubles: Rising import costs could ripple through construction and development
• All Eyes on the Fed: Every rate hint could send shockwaves through the market

 Our expert panel brings top minds in economics, investing, and housing to help us prepare for what’s next. I Survived Real Estate was born from crisis, with a mission to unite thought leaders, give back, and guide our industry forward. 

In this episode:

• Bruce Norris, Tony Alvarez, and Peter Fortunato bring decades of experience and distinct investment philosophies.
• Why low rates don’t always translate to market growth?
• Market Outlook: Cautious optimism from Bruce Norris backed by historical trends suggesting a potential flat cycle.
• Creative Financing with Peter Fortunato: How long-term relationships and deal structure create lasting opportunity.
• Market Confidence with Tony Alvarez: The importance of hyper-local focus and truly understanding value.
• Relationship Capital: How business deals can become foundations for lifelong partnerships.
• Advice for New Investors: Mindset, strategy, and connection over quick wins.

The Norris Group originates and services loans in California and Florida under California DRE License 01219911, Florida Mortgage Lender License 1577, and NMLS License 1623669.  For more information on hard money lending, go www.thenorrisgroup.com and click the Hard Money tab.


Video Link

Radio Show

The Norris Group Presents: The 18th Annual I Survived Real Estate – LIVE at the Nixon Presidential Library

The Norris Group’s award-winning black-tie gala, I Survived Real Estate, returns for its 18th year.  Since 2008, I Survived Real Estate has supported Make-A-Wish OC & IE—and thanks to your generosity, we’ve now raised over $1.2 million for children in need 

This year’s backdrop?

A California housing market still starved for inventory, mortgage rates hovering above comfort zones, affordability hitting generational lows, inflation and tariffs. Add in global uncertainty, sticky inflation, and the ever-watchful eye of the Federal Reserve—and you’ve got a landscape full of questions.

• Inventory Drought: California’s housing supply remains critically low
• Rate Pressure: Mortgage rates linger well above buyer comfort zones
• Priced Out: Affordability has collapsed to generational lows
• Global Tensions: War, tariffs, and instability rattle investor confidence
• Inflation’s Grip: Costs remain stubbornly high, squeezing margins
• Tariff Troubles: Rising import costs could ripple through construction and development
• All Eyes on the Fed: Every rate hint could send shockwaves through the market

 Our expert panel brings top minds in economics, investing, and housing to help us prepare for what’s next. I Survived Real Estate was born from crisis, with a mission to unite thought leaders, give back, and guide our industry forward. 

In this episode:

• Assessing lending risks in today’s economy
• Shifts in lending standards and credit conditions
• The impact of California’s policies on real estate investors
• Exploring future opportunities for real estate investing

The Norris Group originates and services loans in California and Florida under California DRE License 01219911, Florida Mortgage Lender License 1577, and NMLS License 1623669.  For more information on hard money lending, go www.thenorrisgroup.com and click the Hard Money tab.


Video Link

Radio Show

The Norris Group Presents: The 18th Annual I Survived Real Estate – LIVE at the Nixon Presidential Library

The Norris Group’s award-winning black-tie gala, I Survived Real Estate, returns for its 18th year.  Since 2008, I Survived Real Estate has supported Make-A-Wish OC & IE—and thanks to your generosity, we’ve now raised over $1.2 million for children in need 

This year’s backdrop?

A California housing market still starved for inventory, mortgage rates hovering above comfort zones, affordability hitting generational lows, inflation and tariffs. Add in global uncertainty, sticky inflation, and the ever-watchful eye of the Federal Reserve—and you’ve got a landscape full of questions.

• Inventory Drought: California’s housing supply remains critically low
• Rate Pressure: Mortgage rates linger well above buyer comfort zones
• Priced Out: Affordability has collapsed to generational lows
• Global Tensions: War, tariffs, and instability rattle investor confidence
• Inflation’s Grip: Costs remain stubbornly high, squeezing margins
• Tariff Troubles: Rising import costs could ripple through construction and development
• All Eyes on the Fed: Every rate hint could send shockwaves through the market

 Our expert panel brings top minds in economics, investing, and housing to help us prepare for what’s next. I Survived Real Estate was born from crisis, with a mission to unite thought leaders, give back, and guide our industry forward. 

In this episode:

• The Fed’s interest rate decisions and their effect on inflation
• Border closures and their impact on employment and affordability
• Is California at a breaking point with housing affordability?
• Economic forecasts and the future of the housing market
• Doug Duncan on a potential tax refund “sugar rush” in early 2025
• The impact of tariffs and shifts in the job market
• Healthcare job growth and broader economic concerns

The Norris Group originates and services loans in California and Florida under California DRE License 01219911, Florida Mortgage Lender License 1577, and NMLS License 1623669.  For more information on hard money lending, go www.thenorrisgroup.com and click the Hard Money tab.


Video Link

Radio Show

The Norris Group Presents: The 18th Annual I Survived Real Estate – LIVE at the Nixon Presidential Library

The Norris Group’s award-winning black-tie gala, I Survived Real Estate, returns for its 18th year.  Since 2008, I Survived Real Estate has supported Make-A-Wish OC & IE—and thanks to your generosity, we’ve now raised over $1.2 million for children in need 

This year’s backdrop?

A California housing market still starved for inventory, mortgage rates hovering above comfort zones, affordability hitting generational lows, inflation and tariffs. Add in global uncertainty, sticky inflation, and the ever-watchful eye of the Federal Reserve—and you’ve got a landscape full of questions.

• Inventory Drought: California’s housing supply remains critically low
• Rate Pressure: Mortgage rates linger well above buyer comfort zones
• Priced Out: Affordability has collapsed to generational lows
• Global Tensions: War, tariffs, and instability rattle investor confidence
• Inflation’s Grip: Costs remain stubbornly high, squeezing margins
• Tariff Troubles: Rising import costs could ripple through construction and development
• All Eyes on the Fed: Every rate hint could send shockwaves through the market

 Our expert panel brings top minds in economics, investing, and housing to help us prepare for what’s next. I Survived Real Estate was born from crisis, with a mission to unite thought leaders, give back, and guide our industry forward. 

In this episode:

• Exploring the connection between Median Household Income and Median Home Prices
• Introduction to the MoodOdometer, a new way to measure market sentiment
• Looking back at historical market conditions through the MoodOdometer lens
• Craig Evans and Bruce Norris on how interest rates shape market mood and buyer behavior
• Craig Evans unveils the National MoodOdometer
• Announcement of a new digital platform offering real-time housing data and insights

The Norris Group originates and services loans in California and Florida under California DRE License 01219911, Florida Mortgage Lender License 1577, and NMLS License 1623669.  For more information on hard money lending, go www.thenorrisgroup.com and click the Hard Money tab.


Video Link

Radio Show

The Norris Group Presents: The 18th Annual I Survived Real Estate – LIVE at the Nixon Presidential Library

The Norris Group’s award-winning black-tie gala, I Survived Real Estate, returns for its 18th year.  Since 2008, I Survived Real Estate has supported Make-A-Wish OC & IE—and thanks to your generosity, we’ve now raised over $1.2 million for children in need 

This year’s backdrop?

A California housing market still starved for inventory, mortgage rates hovering above comfort zones, affordability hitting generational lows, inflation and tariffs. Add in global uncertainty, sticky inflation, and the ever-watchful eye of the Federal Reserve—and you’ve got a landscape full of questions.

• Inventory Drought: California’s housing supply remains critically low
• Rate Pressure: Mortgage rates linger well above buyer comfort zones
• Priced Out: Affordability has collapsed to generational lows
• Global Tensions: War, tariffs, and instability rattle investor confidence
• Inflation’s Grip: Costs remain stubbornly high, squeezing margins
• Tariff Troubles: Rising import costs could ripple through construction and development
• All Eyes on the Fed: Every rate hint could send shockwaves through the market

 Our expert panel brings top minds in economics, investing, and housing to help us prepare for what’s next. I Survived Real Estate was born from crisis, with a mission to unite thought leaders, give back, and guide our industry forward. 

In this episode:

• Craig Evans reflects on the history of I Survived Real Estate, honoring Aaron Norris’ influence and the event’s mission of giving back.
• Anne Grey of Make-A-Wish OC & IE shares gratitude for The Norris Group’s support and the life-changing impact of donations.
• Discussion on key real estate metrics and their historical context.
• Bruce Norris highlights median price as a vital indicator of real estate cycles.
  Affordability as a signal for the end of a boom or start of a downturn.
• Comparing California’s median price to the national median to track market trends.
• Historical look at new home vs. existing home prices, and why their intersection matters.

The Norris Group originates and services loans in California and Florida under California DRE License 01219911, Florida Mortgage Lender License 1577, and NMLS License 1623669.  For more information on hard money lending, go www.thenorrisgroup.com and click the Hard Money tab.


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Brent Lee is a Southern California–based real estate broker, entrepreneur, and community leader. As owner and broker of Tower Real Estate Agency, he has built one of Riverside’s most respected independent brokerages, known for its agent-focused culture, high-performing team, and data-driven results for buyers, sellers, and investors. Beyond real estate, Brent serves as President of the Riverside Unified School District Board of Education, where he has championed initiatives to improve academic outcomes, expand career and technical education, and build stronger school–community partnerships. He is also co-founder of The Pick Group of Young Professionals, a leadership network fostering civic engagement and collaboration among Riverside’s emerging leaders. Through his work in real estate, education, and community development, Brent is dedicated to building a stronger, more connected Riverside for future generations.

In this episode:

• Market trends shaping buyer and seller behavior
• How interest rates influence deals and creative financing strategies
• Local insights on Riverside’s real estate market
• The role of mentorship in shaping Tower Agency’s culture
• Balancing business success with community and family commitments
• Brent’s reflections on personal and professional milestones
• Practical advice for both real estate agents and clients

The Norris Group originates and services loans in California and Florida under California DRE License 01219911, Florida Mortgage Lender License 1577, and NMLS License 1623669.  For more information on hard money lending, go www.thenorrisgroup.com and click the Hard Money tab.


Video Link

Radio Show

Brent Lee is a Southern California–based real estate broker, entrepreneur, and community leader. As owner and broker of Tower Real Estate Agency, he has built one of Riverside’s most respected independent brokerages, known for its agent-focused culture, high-performing team, and data-driven results for buyers, sellers, and investors. Beyond real estate, Brent serves as President of the Riverside Unified School District Board of Education, where he has championed initiatives to improve academic outcomes, expand career and technical education, and build stronger school–community partnerships. He is also co-founder of The Pick Group of Young Professionals, a leadership network fostering civic engagement and collaboration among Riverside’s emerging leaders. Through his work in real estate, education, and community development, Brent is dedicated to building a stronger, more connected Riverside for future generations.

In this episode:

• Joey Romero introduces Brent Lee, Southern California-based real estate broker, entrepreneur, and owner of Tower Agency.
• Rebranding to Tower Agency: Why the new name matters and what it means for Riverside’s real estate market.
• Mentorship under Bob Stockton, who reshaped Brent’s perspective on community, family, and self.
• Culture at Tower Agency: Building an agent-focused brokerage centered on service, growth, and collaboration.
• Market Insights: How uncertainty influences buyer behavior and why some hesitate to make big decisions.
• Riverside & Inland Empire Opportunities: Brent highlights areas with strong potential for growth and development.
• Community Engagement: Lessons learned from leaders like Aaron on prioritizing impact and giving back through public education and service.

The Norris Group originates and services loans in California and Florida under California DRE License 01219911, Florida Mortgage Lender License 1577, and NMLS License 1623669.  For more information on hard money lending, go www.thenorrisgroup.com and click the Hard Money tab.


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Industry insiders focus on what's ahead for 2025-2026

The Norris Group Presents: The 18th Annual I Survived Real Estate – LIVE at the Nixon Presidential Library

We’re back! The Norris Group’s award-winning black-tie gala, I Survived Real Estate, returns for its 18th year—LIVE from the Nixon Presidential Library. Since 2008, this event has raised over $1 million for Make-A-Wish, and we’re not slowing down.

This year’s backdrop?

 A California housing market still starved for inventory, mortgage rates hovering above comfort zones, affordability hitting generational lows, inflation and tariffs. Add in global uncertainty, sticky inflation, and the ever-watchful eye of the Federal Reserve—and you’ve got a landscape full of questions.

• Inventory Drought: California’s housing supply remains critically low
• Rate Pressure: Mortgage rates linger well above buyer comfort zones
• Priced Out: Affordability has collapsed to generational lows
• Global Tensions: War, tariffs, and instability rattle investor confidence
• Inflation’s Grip: Costs remain stubbornly high, squeezing margins
• Tariff Troubles: Rising import costs could ripple through construction and development
• All Eyes on the Fed: Every rate hint could send shockwaves through the market

As always, our expert panel will feature some of the brightest minds in economics, investing, and housing, ready to tackle challenges we didn’t even know we’d have to face—and to help us all prepare for what’s next.

Leading up to the event, The Norris Group Podcast will spotlight both local and national voices shaping the market. If you’re a real estate investor, 2025 is not the year to sit back and watch—it’s a year to be engaged, informed, and ready.

I Survived Real Estate was born out of a crisis. Our mission remains: to unite thought leaders, serve a meaningful cause, and prepare our industry to navigate whatever comes next.

 GET TICKETS HERE: I Survived Real Estate 2025

In this episode:

• Bruce Norris addresses the misleading narratives shaping the real estate market and the role of social media in fueling uncertainty.
• Craig Evans and Bruce discuss how market confusion impacts investors and why clarity is crucial in today’s environment.
• Joey Romero raises the biggest questions on investors’ minds, with Craig stressing the need for reliable data and informed strategies.
• A look ahead to the Investor Panel, where personal stories and experiences provide valuable lessons for today’s market.
• Craig and Bruce explains why mortgage professionals and realtors can gain a strategic edge by attending and applying insights from seasoned investors.

The Norris Group originates and services loans in California and Florida under California DRE License 01219911, Florida Mortgage Lender License 1577, and NMLS License 1623669.  For more information on hard money lending, go www.thenorrisgroup.com and click the Hard Money tab.


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Radio Show

Industry insiders focus on what's ahead for 2025-2026

The Norris Group Presents: The 18th Annual I Survived Real Estate – LIVE at the Nixon Presidential Library

We’re back! The Norris Group’s award-winning black-tie gala, I Survived Real Estate, returns for its 18th year—LIVE from the Nixon Presidential Library. Since 2008, this event has raised over $1 million for Make-A-Wish, and we’re not slowing down.

This year’s backdrop?

 A California housing market still starved for inventory, mortgage rates hovering above comfort zones, affordability hitting generational lows, inflation and tariffs. Add in global uncertainty, sticky inflation, and the ever-watchful eye of the Federal Reserve—and you’ve got a landscape full of questions.

• Inventory Drought: California’s housing supply remains critically low
• Rate Pressure: Mortgage rates linger well above buyer comfort zones
• Priced Out: Affordability has collapsed to generational lows
• Global Tensions: War, tariffs, and instability rattle investor confidence
• Inflation’s Grip: Costs remain stubbornly high, squeezing margins
• Tariff Troubles: Rising import costs could ripple through construction and development
• All Eyes on the Fed: Every rate hint could send shockwaves through the market

As always, our expert panel will feature some of the brightest minds in economics, investing, and housing, ready to tackle challenges we didn’t even know we’d have to face—and to help us all prepare for what’s next.

Leading up to the event, The Norris Group Podcast will spotlight both local and national voices shaping the market. If you’re a real estate investor, 2025 is not the year to sit back and watch—it’s a year to be engaged, informed, and ready.

I Survived Real Estate was born out of a crisis. Our mission remains: to unite thought leaders, serve a meaningful cause, and prepare our industry to navigate whatever comes next.

 GET TICKETS HERE: I Survived Real Estate 2025

In this episode:

• Bruce Norris shares how I Survived Real Estate began as Aaron’s vision to bring top industry leaders together for a nonprofit cause.
• The evolution and lasting significance of the event over the years.
• Panelists’ favorite moments and notable changes to the event format.
• The impact of the Rohny Award on the real estate community and future plans for its growth.
• Closing reflections on the power of community support and the positive influence of I Survived Real Estate.

The Norris Group originates and services loans in California and Florida under California DRE License 01219911, Florida Mortgage Lender License 1577, and NMLS License 1623669.  For more information on hard money lending, go www.thenorrisgroup.com and click the Hard Money tab.


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Sean is an entrepreneur, investor, and registered CPA with a background in public accounting and private equity. He manages a portfolio of residential rentals and invests in self-storage developments. Sean is also the founder of Maven Cost Segregation Tax Advisors, a national leader in cost segregation services for commercial real estate. His expertise in real estate taxation helps investors accelerate depreciation and maximize after-tax returns.

In this episode:

• Cost Segregation & Depreciation Strategies: How investors can accelerate depreciation to maximize after-tax returns.
• Look Back Strategy: Understanding how this approach works and its impact when amending prior tax returns.
• Identifying value-add improvements that can boost property performance and tax benefits.
• Cost Segregation in New Construction
• Why experienced tax and cost segregation experts are essential for accuracy and compliance.
• Biggest Red Flags in Tax Advice : Common pitfalls to watch for when receiving tax guidance.

The Norris Group originates and services loans in California and Florida under California DRE License 01219911, Florida Mortgage Lender License 1577, and NMLS License 1623669.  For more information on hard money lending, go www.thenorrisgroup.com and click the Hard Money tab.


Video Link

Radio Show

Sean is an entrepreneur, investor, and registered CPA with a background in public accounting and private equity. He manages a portfolio of residential rentals and invests in self-storage developments. Sean is also the founder of Maven Cost Segregation Tax Advisors, a national leader in cost segregation services for commercial real estate. His expertise in real estate taxation helps investors accelerate depreciation and maximize after-tax returns.

In this episode:

• Craig Evans welcomes Sean Graham, founder of Maven Cost Segregation.
• Sean shares his entrepreneurial journey and professional background.
• Insights on the importance of tax strategy in real estate, especially for high-income earners.
• The role of cost segregation in maximizing real estate investment returns.
• Emphasis on quality and efficiency in conducting cost segregation studies.
• In-depth look at practical applications of cost segregation for investors.

The Norris Group originates and services loans in California and Florida under California DRE License 01219911, Florida Mortgage Lender License 1577, and NMLS License 1623669.  For more information on hard money lending, go www.thenorrisgroup.com and click the Hard Money tab.


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Radio Show

Kent Ritter is a former management consultant and corporate executive turned full-time real estate investor on a mission to help others achieve financial freedom through multifamily investing. As the host of the Ritter on Real Estate podcast and YouTube channel, Kent shares impactful interviews and actionable strategies to help people “Invest like a Pro.” He also leads the Indianapolis Multifamily Investing Meetup, creating space for new and seasoned investors to grow together. In this episode, Kent talks about his journey, why family was the driving force behind his success, and how smart investing can change your life.

In this episode:

• Investment Strategy & Market Focus: Choosing the right markets and aligning strategy with long-term goals.
• Navigating the Pandemic & Growing the Business
• Value-Add & Investment Strategy: Identifying and enhancing underperforming assets for strong returns.
• The importance of networking and cultivating trusted industry connections.
• Leveraging Technology & AI: tech tools and AI to streamline operations and gain a competitive edge.
• Actionable insights and tips for those looking to break into the real estate investing space.

The Norris Group originates and services loans in California and Florida under California DRE License 01219911, Florida Mortgage Lender License 1577, and NMLS License 1623669.  For more information on hard money lending, go www.thenorrisgroup.com and click the Hard Money tab.


Video Link

Radio Show

Kent Ritter is a former management consultant and corporate executive turned full-time real estate investor on a mission to help others achieve financial freedom through multifamily investing. As the host of the Ritter on Real Estate podcast and YouTube channel, Kent shares impactful interviews and actionable strategies to help people “Invest like a Pro.” He also leads the Indianapolis Multifamily Investing Meetup, creating space for new and seasoned investors to grow together. In this episode, Kent talks about his journey, why family was the driving force behind his success, and how smart investing can change your life.

In this episode:

• Craig Evans welcomes Kent Ritter, CEO and Founder of Hudson Investing.
• Kent shares his career shift from management consulting to real estate investing.
• Insights into multifamily investing, including key challenges and strategic approaches.
• Property evaluation criteria: market growth, job creation, and economic development.
• Scaling through team building and the importance of a capable operations team.
• Lessons from self-managing properties and transitioning to larger-scale operations.
• How rising interest rates affect investment strategies and decision-making.
• Kent discusses balancing career success with family life and personal priorities.

The Norris Group originates and services loans in California and Florida under California DRE License 01219911, Florida Mortgage Lender License 1577, and NMLS License 1623669.  For more information on hard money lending, go www.thenorrisgroup.com and click the Hard Money tab.


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Andrew Falde is the Senior Vice President of Capital Markets, whose extensive background spans Wall Street, private equity funds, and institutional investment groups. With over $300 million in real estate transactions under his belt, Andrew brings a deep understanding of deal structuring, capital raising, and long-term value creation. In this episode, he shares valuable insights into navigating today’s capital markets, building scalable investment strategies, and aligning finance with real estate growth.

In this episode:

• Investment Requirements & Target Audience: Overview of who DBL Capital is best suited for and the minimum requirements to invest.
• Group Investing & Structure: How investors can participate as a group and strategies for structuring joint investments.
• Insight into how current market trends influence DBL Capital’s fund strategy.
• Why DBL Over Others: Key advantages of the DBL Capital Fund compared to traditional investment vehicles.
• Capital Deployment & Lockout Period: How investor capital is used and the terms of the lockout period.
• Investor Education & Communication: How DBL Capital keeps investors informed and educated throughout the process.
• Reasons why seasoned real estate investors may choose DBL Capital for diversification or scale.
• How to reach out to DBL Capital and connect directly with Andrew Falde.

The Norris Group originates and services loans in California and Florida under California DRE License 01219911, Florida Mortgage Lender License 1577, and NMLS License 1623669.  For more information on hard money lending, go www.thenorrisgroup.com and click the Hard Money tab.


Video Link

Radio Show

Andrew Falde is the Senior Vice President of Capital Markets, whose extensive background spans Wall Street, private equity funds, and institutional investment groups. With over $300 million in real estate transactions under his belt, Andrew brings a deep understanding of deal structuring, capital raising, and long-term value creation. In this episode, he shares valuable insights into navigating today’s capital markets, building scalable investment strategies, and aligning finance with real estate growth.

In this episode:

• Joey Romero introduces Andrew Falde, Senior Vice President of Capital Markets at DBL Capital.
• DBL Capital Fund Overview: The purpose and mission behind the DBL Capital Fund.
• Fund Strategy & Compliance: Discussion on the fund’s investment strategy and how it aligns with SEC regulations.
• Insights into the current real estate and capital markets, along with future expectations.
• Capital Raising Challenges: Andrew shares the biggest obstacles when raising capital in today’s environment.
• Investor Liquidity & Distributions: Explanation of liquidity options and how waterfall distributions are structured for investors.

The Norris Group originates and services loans in California and Florida under California DRE License 01219911, Florida Mortgage Lender License 1577, and NMLS License 1623669.  For more information on hard money lending, go www.thenorrisgroup.com and click the Hard Money tab.


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Radio Show

Anne Grey is a seasoned nonprofit leader with over 25 years of experience driving growth and impact at organizations such as Vivalon, the Alzheimer’s Association, and the Pancreatic Cancer Action Network. Recognized as one of OC Register’s Most Influential People in 2020, Anne is known for her strategic leadership and community-driven focus. She currently resides in both Irvine and Rancho Mirage, bringing a unique regional perspective to her work with Make-A-Wish. Anne holds a BA in International Relations from the University of San Diego and an MBA from Pepperdine University, and she actively volunteers with several local organizations.

In this episode:

• Introducing this year’s benefit charity: Make-A-Wish Orange County & the Inland Empire
• Anne Grey shares the mission and impact of Make-A-Wish
• Types of wishes granted and how families are involved in the process
• Anne reflects on her first year as President & CEO and the emotional impact of wish experiences
• Understanding the wish qualification process, including the urgency of rush wishes
• Fundraising strategies and Make-A-Wish’s financial goals for 2025
• The powerful impact of wishes on children, families, and communities
• The vital role of volunteers in delivering hope and creating meaningful experiences

The Norris Group originates and services loans in California and Florida under California DRE License 01219911, Florida Mortgage Lender License 1577, and NMLS License 1623669.  For more information on hard money lending, go www.thenorrisgroup.com and click the Hard Money tab.


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Radio Show

Joe is a lifelong entrepreneur with a track record of success across the securities, mortgage, hospitality, and real estate industries. As co-founder and CEO of The Belrose Group, he’s built a powerhouse firm specializing in the self-storage sector of commercial real estate—expanding it from acquisitions to include development and consulting. Known for spotting “niches within niches,” Joe brings a sharp eye for opportunity and a passion for educating others. He’s a featured speaker at the Self-Storage Academy and Mastermind, where he shares his insights as both a visionary leader and a hands-on investor.

In this episode:

• Exploring hybrid management models in self-storage operations
• Leveraging AI-driven call centers to improve efficiency and service
• How Joe Downs sources deals and stays ahead of market trends
• Creative funding strategies for storage acquisitions at any investment level
• The connection between the housing shortage and rising storage demand
• Demographic trends fueling continued growth in the self-storage industry
• Joe Downs shares expert advice on the future of storage and smart investing

The Norris Group originates and services loans in California and Florida under California DRE License 01219911, Florida Mortgage Lender License 1577, and NMLS License 1623669.  For more information on hard money lending, go www.thenorrisgroup.com and click the Hard Money tab.


Video Link

Radio Show

Joe is a lifelong entrepreneur with a track record of success across the securities, mortgage, hospitality, and real estate industries. As co-founder and CEO of The Belrose Group, he’s built a powerhouse firm specializing in the self-storage sector of commercial real estate—expanding it from acquisitions to include development and consulting. Known for spotting “niches within niches,” Joe brings a sharp eye for opportunity and a passion for educating others. He’s a featured speaker at the Self-Storage Academy and Mastermind, where he shares his insights as both a visionary leader and a hands-on investor.

In this episode:

• Joe Downs’ path from hospitality and radio sales to real estate investing
• Partnering in house flipping and wholesaling: early lessons and wins
• Challenges faced in commercial real estate and strategic pivots
• Breaking into self-storage investing and spotting niche opportunities
• Key operations and marketing strategies in self-storage success
• How digital tools are transforming the self-storage industry
• The value of adaptability and lifelong learning in real estate

The Norris Group originates and services loans in California and Florida under California DRE License 01219911, Florida Mortgage Lender License 1577, and NMLS License 1623669.  For more information on hard money lending, go www.thenorrisgroup.com and click the Hard Money tab.


Video Link

Radio Show

Joe is a lifelong entrepreneur with a track record of success across the securities, mortgage, hospitality, and real estate industries. As co-founder and CEO of The Belrose Group, he’s built a powerhouse firm specializing in the self-storage sector of commercial real estate—expanding it from acquisitions to include development and consulting. Known for spotting “niches within niches,” Joe brings a sharp eye for opportunity and a passion for educating others. He’s a featured speaker at the Self-Storage Academy and Mastermind, where he shares his insights as both a visionary leader and a hands-on investor.

In this episode:

• Craig Evans welcomes Joe Downs, CEO and co-founder of The Belrose Group, a leader in self-storage real estate investingJoe shares insights into his personal background, family values, and what shaped his entrepreneurial mindset.
• A look into Joe’s early years, formative experiences, and the lessons he learned growing up.
• Joe walks us through his career journey—from first jobs to key milestones that led him toward business leadership.
• The pivotal moment when Joe transitioned into real estate and launched his path as a serial entrepreneur.

The Norris Group originates and services loans in California and Florida under California DRE License 01219911, Florida Mortgage Lender License 1577, and NMLS License 1623669.  For more information on hard money lending, go www.thenorrisgroup.com and click the Hard Money tab.


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Radio Show

For more information on this month’s featured clubs and speakers, please see below:

LA South Real Estate Investors Association

San Diego Creative Investors Association

Coachella Valley Real Estate Investors Association

In this episode:

• REIA leaders share their dream guest speakers for investor club events
• Ongoing personal education and growth strategies for real estate professionals
• Insights into current market sentiment and how investors are reacting
• Expert predictions and economic outlook for real estate in 2025
• Actionable advice for new and aspiring real estate investors
• The importance of building relationships through local investor clubs

The Norris Group originates and services loans in California and Florida under California DRE License 01219911, Florida Mortgage Lender License 1577, and NMLS License 1623669.  For more information on hard money lending, go www.thenorrisgroup.com and click the Hard Money tab.


Video Link

Radio Show

For more information on this month’s featured clubs and speakers, please see below:

LA South Real Estate Investors Association

San Diego Creative Investors Association

Coachella Valley Real Estate Investors Association

In this episode:

• Joey Romero introduces REIA leaders Lisa Hoegler (LA South REIA), Larry French (CVREIA), and Dan Redig (SDCIA)
• Lisa Hoegler shares LA South REIA’s shift from flipping to finance and economics
• Larry French discusses CVREIA’s monthly meetups and local market focus
• Dan Redig highlights SDCIA’s hands-on approach and ADU trends in San Diego
• REIA leaders reflect on club growth and adapting to market challenges
• Local real estate investing opportunities unique to LA, Central Valley, and San Diego
• The role of community support and education in investor success
• Importance of dynamic speakers and staying connected through evolving formats

The Norris Group originates and services loans in California and Florida under California DRE License 01219911, Florida Mortgage Lender License 1577, and NMLS License 1623669.  For more information on hard money lending, go www.thenorrisgroup.com and click the Hard Money tab.


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Radio Show

Hannah Kesler is a second-generation educator of the Infinite Banking Concept—a wealth-building strategy she passionately teaches alongside her father across the country. Mentored from a young age on how money truly works, Hannah began implementing the Infinite Banking Concept at just 18 and entered the real estate world by 20. With a vision to build a real estate empire and launch her own fashion line, she’s leveraging this powerful financial strategy to turn her dreams into reality. Based in Daytona Beach, Florida, Hannah embraces #vanlife with her cat, enjoying live music, dancing, and outdoor adventures when she's not helping others take control of their financial future through becoming their own banker. 

GET HER eBOOK HERE:  The Single Millionaire Chick by Hannah Kesler

In this episode:

• Introduction to the Money Multiplier and why understanding how money works is key to financial freedom
• The importance of paying yourself first and mastering cash flow management
• Hannah shares impactful stories and her passion for teaching financial literacy
• Behind the scenes of Hannah's book, The Single Millionaire Chick & The Companion and her writing journey
• Insights on working with family and navigating business challenges
• Building generational wealth through intentional financial education
• Practical advice for new investors looking to take control of their finances
• A look at Hannah’s upcoming events and where to learn more about Infinite Banking

The Norris Group originates and services loans in California and Florida under California DRE License 01219911, Florida Mortgage Lender License 1577, and NMLS License 1623669.  For more information on hard money lending, go www.thenorrisgroup.com and click the Hard Money tab.


Video Link

Radio Show

 Hannah Kesler is a second-generation educator of the Infinite Banking Concept—a wealth-building strategy she passionately teaches alongside her father across the country. Mentored from a young age on how money truly works, Hannah began implementing the Infinite Banking Concept at just 18 and entered the real estate world by 20. With a vision to build a real estate empire and launch her own fashion line, she’s leveraging this powerful financial strategy to turn her dreams into reality. Based in Daytona Beach, Florida, Hannah embraces #vanlife with her cat, enjoying live music, dancing, and outdoor adventures when she's not helping others take control of their financial future through becoming their own banker. 

GET HER eBOOK HERE:  The Single Millionaire Chick by Hannah Kesler

In this episode:

• Meet Hannah Kesler, second-generation advocate of the Infinite Banking Concept and passionate financial educator.
• Learn how Hannah transitioned from being mentored as a child to teaching financial independence and speaking nationwide.
• Discover Hannah’s early entry into real estate at 20 and how she leverages wealth-building strategies to fuel her personal and professional goals.
• Explore the Money Multiplier method, rooted in the Infinite Banking Concept, and how it empowers individuals to recycle and recapture their own money.
• Understand the practical applications of Infinite Banking for managing debt, increasing liquidity, and building long-term wealth.
• Gain insights into how strategic debt and disciplined cash flow management can support generational wealth.
• Hear Hannah’s perspective on the importance of family, mentorship, and community in achieving financial success.

The Norris Group originates and services loans in California and Florida under California DRE License 01219911, Florida Mortgage Lender License 1577, and NMLS License 1623669.  For more information on hard money lending, go www.thenorrisgroup.com and click the Hard Money tab.


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Radio Show

Jordan Levine is the SVP and Chief Economist at C.A.R., where he leads housing market research, economic analysis, and policy insights for over 190,000 real estate professionals. With a strong background in both public and private sectors, Jordan is known for translating complex data into practical insights. His work supports informed decisions across California’s evolving real estate landscape.

In this episode:

• Inflation vs. Unemployment: Jordan Levine shares insights on why the Fed may prioritize inflation control over rate cuts, even at the cost of higher unemployment.
• Market Volatility and Monetary Policy: How shifting Fed policies are influencing stock market trends and investor confidence.
• Tariffs and the U.S. Economy: Exploring the economic ripple effects of tariffs and trade policy decisions.
• Housing Market Insights: Current housing trends, buyer behavior shifts, and affordability challenges in a changing economy.
• Insurance Market Disruptions: Craig Evans and Jordan Levine discuss how soaring insurance premiums are impacting homeowners and housing affordability.
• Realtor Concerns and Policy Advocacy
• Looking Ahead to 2025: Reasons for optimism and what to expect from the economy and real estate market in the coming year.

The Norris Group originates and services loans in California and Florida under California DRE License 01219911, Florida Mortgage Lender License 1577, and NMLS License 1623669.  For more information on hard money lending, go www.thenorrisgroup.com and click the Hard Money tab.


Video Link

Radio Show

Jordan Levine is the SVP and Chief Economist at C.A.R., where he leads housing market research, economic analysis, and policy insights for over 190,000 real estate professionals. With a strong background in both public and private sectors, Jordan is known for translating complex data into practical insights. His work supports informed decisions across California’s evolving real estate landscape.

In this episode:

• Craig welcomes Jordan Levine, SVP & Chief Economist at  California Association of REALTORS® 
• Impact of interest rates on sales and affordability
• Current housing market performance & key trends
• Affordability index insights for buyers and investors
• Ongoing housing challenges and policy solutions
• Growth of ADUs and housing supply updates
• What to expect next in California real estate 

The Norris Group originates and services loans in California and Florida under California DRE License 01219911, Florida Mortgage Lender License 1577, and NMLS License 1623669.  For more information on hard money lending, go www.thenorrisgroup.com and click the Hard Money tab.


Video Link

Radio Show

For more information on this month’s featured clubs and speakers, please see below:

Orange County Real Estate Investors Association

North San Diego Real Estate Investors Association, Inc

In this episode:

• Unique audience questions answered by industry experts Kaaren Hall and Derek Harms
• Investor concerns about rising interest rates and housing affordability in today’s market
• In-depth look at San Diego & Orange County's real estate market dynamics and regional trends
• The importance of networking, mentorship, and community in investor success
• How the recent stock market downturn is influencing real estate investment decisions
• Why real estate remains a resilient alternative asset during economic uncertainty

The Norris Group originates and services loans in California and Florida under California DRE License 01219911, Florida Mortgage Lender License 1577, and NMLS License 1623669.  For more information on hard money lending, go www.thenorrisgroup.com and click the Hard Money tab.


Video Link

Radio Show

For more information on this month’s featured clubs and speakers, please see below:

Orange County Real Estate Investors Association

North San Diego Real Estate Investors Association, Inc

In this episode:

• Meet the guests: Kaaren Hall of uDirect IRA and Derek Harms of North San Diego Real Estate Investors (NSDREI)
• Introduction to OCREIA and NSDREI: Mission, community, and core values
  Real estate meeting schedules and investor demographics in Orange County and San Diego
• Key differences between investing in Orange County vs. San Diego real estate markets
• Local investment strategies tailored to Southern California real estate opportunities
• Why join a local REIA: Networking, education, and market insights

The Norris Group originates and services loans in California and Florida under California DRE License 01219911, Florida Mortgage Lender License 1577, and NMLS License 1623669.  For more information on hard money lending, go www.thenorrisgroup.com and click the Hard Money tab.


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Andy Teasley is a seasoned entrepreneur and real estate investor with over 40 years of experience. A passionate educator, he mentors new investors, encourages REIA participation, and publishes “The Weekly What If?” newsletter. Specializing in mobile home flipping and single-space mobile home parks, he also teaches financial calculator courses. A California native, Andy continues to invest, educate, and support the real estate community. 

In this episode:

• How Andy Teasley got started in real estate investing
• The role of creativity in structuring profitable deals
• The value of financial calculators in deal analysis
• Tips for teaching and mentoring new investors
• The power of seller financing and note creation
• Why mobile homes offer untapped opportunities
• Insights from Andy’s experience with investor clubs and community building

The Norris Group originates and services loans in California and Florida under California DRE License 01219911, Florida Mortgage Lender License 1577, and NMLS License 1623669.  For more information on hard money lending, go www.thenorrisgroup.com and click the Hard Money tab.


Video Link

Radio Show

Andy Teasley is a seasoned entrepreneur and real estate investor with over 40 years of experience. A passionate educator, he mentors new investors, encourages REIA participation, and publishes “The Weekly What If?” newsletter. Specializing in mobile home flipping and single-space mobile home parks, he also teaches financial calculator courses. A California native, Andy continues to invest, educate, and support the real estate community. 

In this episode:

• Andy Teasley’s background and experience in real estate investing
• The importance of creative financing strategies
• How to leverage seller financing in today’s market
• Key market trends and their impact on investors
• Advice for new and experienced real estate investors
• Common mistakes to avoid when structuring deals
• Predictions for the future of real estate investing

The Norris Group originates and services loans in California and Florida under California DRE License 01219911, Florida Mortgage Lender License 1577, and NMLS License 1623669.  For more information on hard money lending, go www.thenorrisgroup.com and click the Hard Money tab.


Video Link

Radio Show

Our goal is to foster collaboration, exchange best practices, and provide valuable insights into the real estate investment world.

This week’s guests include Christina Suter from Pasadena FIBI, Mitch Craighead from NorCal REIA, and Rich Rice from the FIRE Center.

For more information on this month’s featured clubs and speakers, please see below:

FIBI Pasadena

The FIRE Center

NorCal REIA

In this episode:

• Impact of Market Turmoil on Real Estate: How economic fluctuations are shaping today’s real estate market.
• Economic Uncertainty and Its Effect on Investors: Understanding risks and opportunities in an unpredictable economy.
• Expert insights on getting started and navigating market challenges.
• Key Indicators to Watch: Critical trends and data points that signal market shifts.
• Real Estate Outlook for 2025: Predictions on market conditions, interest rates, and investment opportunities.
• Investor Club Information & Contacts: How to connect with top real estate clubs, REIAs, and Meetups.

The Norris Group originates and services loans in California and Florida under California DRE License 01219911, Florida Mortgage Lender License 1577, and NMLS License 1623669.  For more information on hard money lending, go www.thenorrisgroup.com and click the Hard Money tab.


Video Link

Radio Show

Our goal is to foster collaboration, exchange best practices, and provide valuable insights into the real estate investment world.

This week’s guests include Christina Suter from Pasadena FIBI, Mitch Craighead from NorCal REIA, and Rich Rice from the FIRE Center.

For more information on this month’s featured clubs and speakers, please see below:

FIBI Pasadena

The FIRE Center

NorCal REIA

In this episode:

• Introduction to the Investor's Club Podcast: Highlighting local real estate clubs, industry strategies, and insights from experienced investors.
• Joey Romero welcomes Christina Suter (Pasadena FIBI), Mitch Craighead (NorCal REIA), and Rich Rice (FIRE Center).
• Investor Demographics: Understanding the backgrounds and profiles of investors attending club meetings.
• Educational Focus: Insights into the topics and strategies clubs prioritize to educate their members.
• Exploring upcoming events and notable guest speakers.
• Dream Speakers: Guests share their ideal speakers and why they would add value to the clubs.

The Norris Group originates and services loans in California and Florida under California DRE License 01219911, Florida Mortgage Lender License 1577, and NMLS License 1623669.  For more information on hard money lending, go www.thenorrisgroup.com and click the Hard Money tab.


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Radio Show

In this episode:

• Understanding VA Loans and Their Key Benefits
• Financial Qualifications and Credit Score Requirements
• How Many VA Loans Can You Have?
• Types of VA Loans Explained
• VA Renovation Loans and the Role of Co-Signers
• LLCs, Trusts, and VA Loans—What’s Allowed?
• Debunking Common VA Loan Misconceptions: Addressing misunderstandings about eligibility, usage, and benefits of VA loans.
• The Flexibility of VA Loans: Insights from Patton Gade on how VA loans can adapt to different financial situations.
• The importance of awareness and understanding of VA loans in the real estate market.

The Norris Group originates and services loans in California and Florida under California DRE License 01219911, Florida Mortgage Lender License 1577, and NMLS License 1623669.  For more information on hard money lending, go www.thenorrisgroup.com and click the Hard Money tab.


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In this episode:

• Joey Romero introduces Patton Gade, National Director of Military Lending at UMortgage
• From Military to Mortgages: Patton Gade’s journey into VA lending 
• Understanding VA loans, eligibility requirements, and how veterans can maximize their benefits
• Challenges and advantages of VA loans, including the removal of loan limits in 2020
• Common misconceptions about VA loans and why many veterans hesitate to use them
• Tech & Mortgages: The evolving role of technology in the mortgage industry and its impact on VA lending
• Expert Advice for Veterans: Navigating homeownership with VA loans 

The Norris Group originates and services loans in California and Florida under California DRE License 01219911, Florida Mortgage Lender License 1577, and NMLS License 1623669.  For more information on hard money lending, go www.thenorrisgroup.com and click the Hard Money tab.


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Radio Show

In addition to leading uDirect IRA Services, Kaaren founded the Orange County Real Estate Investors Association (OCREIA) in 2012, fostering education and networking among investors. She is also the author of Self-Directed IRA Investing: A BiggerPockets Guide, a comprehensive resource for investors looking to build wealth through self-directed IRAs. Passionate about financial education and advocacy, she serves on the boards of The Council on Aging Southern California and the Retirement Industry Trust Association (RITA), promoting transparency in the retirement industry.

Take control of your future and discover a powerful retirement secret for real estate investors: Self- directed IRAs
Self-Directed IRA Investing: A BiggerPockets Guide with Kaaren Hall. Get it HERE

In this episode:

• How Self-Directed IRAs empower investors beyond traditional retirement accounts.
• Self-Directed IRAs vs. 401(k): Key Differences – What sets them apart and which is best for your financial goals.
• Managing Real Estate in a Self-Directed IRA – Strategies, tax advantages, and potential pitfalls.
• The Legal Framework for Self-Directed IRAs – What assets qualify and how to stay compliant.
• Mistakes Investors Make with Self-Directed IRAs.
• How the SECURE Act 1.0 & 2.0 Affects Retirement Accounts.

The Norris Group originates and services loans in California and Florida under California DRE License 01219911, Florida Mortgage Lender License 1577, and NMLS License 1623669.  For more information on hard money lending, go www.thenorrisgroup.com and click the Hard Money tab.


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Radio Show

In addition to leading uDirect IRA Services, Kaaren founded the Orange County Real Estate Investors Association (OCREIA) in 2012, fostering education and networking among investors. She is also the author of Self-Directed IRA Investing: A BiggerPockets Guide, a comprehensive resource for investors looking to build wealth through self-directed IRAs. Passionate about financial education and advocacy, she serves on the boards of The Council on Aging Southern California and the Retirement Industry Trust Association (RITA), promoting transparency in the retirement industry.

Take control of your future and discover a powerful retirement secret for real estate investors: Self- directed IRAs
Self-Directed IRA Investing: A BiggerPockets Guide with Kaaren Hall. Get it HERE

In this episode:

• Craig welcomes Kaaren Hall, CEO of uDirect IRA Services LLC
•  From radio to real estate, how managing an apartment building led to a thriving career.
• Launching uDirect IRA Services – Kaaren’s path to founding a leading self-directed IRA company.
• Partnering with The Norris Group – Her long-standing collaboration with Bruce and Aaron Norris and their shared impact.
• Aaron Norris’ Influence – how Aaron played a key role in uDirect IRA Services’ success.
• How OCEREIA supports the local community.
• Self-Directed IRAs Explained – Key benefits and how they empower investors.
• Understanding regulations for smarter investing.
• How self-directed IRAs shape long-term wealth strategies.

The Norris Group originates and services loans in California and Florida under California DRE License 01219911, Florida Mortgage Lender License 1577, and NMLS License 1623669.  For more information on hard money lending, go www.thenorrisgroup.com and click the Hard Money tab.


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In 1984, Craig took his first job in the lending industry working for Vanguard Mortgage as a loan officer and loan manager. While employed there, he met and began funding REO purchases with Bruce Norris. When Bruce officially started The Norris Group in 1994, Craig came aboard as both loan officer and investment manager and never looked back. Since that time, they have arranged hundreds of millions worth of investor loans. 

Recently Craig served several years as vice chairman for Exbound, a nonprofit organization designed to help developmentally disabled adults increase their social interaction. Craig enjoys sports and spending time with his wife Laura and daughter Caitlin.

 

In this episode:

• Craig Hill shares key guidelines for evaluating trust deed investments.
• Why multiple sources are crucial for accurate property value assessment
• Understanding the Trust Deed Process
• Essential criteria for trust deed investments in California.
• A look at the company’s history and its approach to changing market conditions.
• Balancing Fair Rates – The importance of offering competitive terms for both borrowers and investors.
• How to apply and get started with trust deed investing.

The Norris Group originates and services loans in California and Florida under California DRE License 01219911, Florida Mortgage Lender License 1577, and NMLS License 1623669.  For more information on hard money lending, go www.thenorrisgroup.com and click the Hard Money tab.


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Radio Show

In 1984, Craig took his first job in the lending industry working for Vanguard Mortgage as a loan officer and loan manager. While employed there, he met and began funding REO purchases with Bruce Norris. When Bruce officially started The Norris Group in 1994, Craig came aboard as both loan officer and investment manager and never looked back. Since that time, they have arranged hundreds of millions worth of investor loans. 

Recently Craig served several years as vice chairman for Exbound, a nonprofit organization designed to help developmentally disabled adults increase their social interaction. Craig enjoys sports and spending time with his wife Laura and daughter Caitlin.

 

In this episode:

• Craig Evans introduces Craig Hill, his background, and early career in lending.
• Joining The Norris Group : Why Craig Hill left Vanguard Mortgage to partner with Bruce Norris.
• The Changing Landscape of Hard Money Lending: How investor-focused lending has evolved over the years.
• The Norris Group’s Underwriting Process.
• Property Evaluation Strategies: Key factors in assessing profitable investment opportunities.
• Protecting Investors & Ensuring Quality: How The Norris Group prioritizes investor security and deal integrity.
• Craig Hill’s insights on securing funding and making smart investment decisions.
• The importance of underwriting in building trust and long-term success in real estate investing.

The Norris Group originates and services loans in California and Florida under California DRE License 01219911, Florida Mortgage Lender License 1577, and NMLS License 1623669.  For more information on hard money lending, go www.thenorrisgroup.com and click the Hard Money tab.


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A pioneer in the 1031 Exchange industry, Bill has administered over 125,000 transactions and is a founding member of the Federation of Exchange Accommodators. He is a sought-after speaker, educator, and expert witness, sharing his knowledge on investment strategies and alternative assets through seminars, podcasts, and media appearances.

Bill holds a Bachelor of Science degree in Accounting from California State University, Los Angeles, and the Certified Securities Operations Professional (CSOP) designation from the Cannon Financial Institute. He is based in San Diego, California.



In this episode:

• Key differences between Reverse Exchange vs. Forward Exchange
• Improvement (Build) Exchange Explained: Deadlines, complexities, and planning essentials.
• The role of Exchange LLCs and fund control in 1031 exchanges.
• Self-Directed IRAs and 1031 Exchanges
• Step-Up in Cost Basis: How it works and its impact on 1031 exchanges.
• Common Mistakes in 1031 Exchanges: Top pitfalls to avoid for successful transactions.

The Norris Group originates and services loans in California and Florida under California DRE License 01219911, Florida Mortgage Lender License 1577, and NMLS License 1623669.  For more information on hard money lending, go www.thenorrisgroup.com and click the Hard Money tab.


Video Link

Radio Show

A pioneer in the 1031 Exchange industry, Bill has administered over 125,000 transactions and is a founding member of the Federation of Exchange Accommodators. He is a sought-after speaker, educator, and expert witness, sharing his knowledge on investment strategies and alternative assets through seminars, podcasts, and media appearances.

Bill holds a Bachelor of Science degree in Accounting from California State University, Los Angeles, and the Certified Securities Operations Professional (CSOP) designation from the Cannon Financial Institute. He is based in San Diego, California.



In this episode:

• Meet Bill Exeter: CEO of Exeter 1031 Exchange Services and industry expert.
• 1031 Exchanges Explained: Their history, purpose, and tax-deferral benefits for real estate investors.
• Why choosing a regulated expert is critical.
• Qualified use, intent to hold, and compliance essentials.
•  Importance of consultation and strategic preparation.
• Eligible Property Types: What qualifies for a like-kind exchange, including DSTs.
• Reinvestment Requirements: Meeting deadlines, partial exchanges, and avoiding pitfalls.
•  Steps for identifying replacement properties.

The Norris Group originates and services loans in California and Florida under California DRE License 01219911, Florida Mortgage Lender License 1577, and NMLS License 1623669.  For more information on hard money lending, go www.thenorrisgroup.com and click the Hard Money tab.


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Radio Show

• Joey welcomes Bob Lachance, Founder and CEO of REVA Global.
• From Hockey to Real Estate: Bob’s transition from professional hockey to becoming a real estate investor.
• Insights from Bob’s first successful real estate deal.
• Importance of joining local real estate associations for growth and opportunities.
• Overcoming Challenges: How Bob navigated the 2008 market crash and emerged stronger.
• Exploring AI’s potential to transform industries, including real estate.
• Empowering Real Estate Professionals:  How REVA Global’s virtual assistants save time and help businesses scale. 
• The Value of Delegation: Why delegating tasks to virtual assistants is essential for productivity and growth.

The Norris Group originates and services loans in California and Florida under California DRE License 01219911, Florida Mortgage Lender License 1577, and NMLS License 1623669.  For more information on hard money lending, go www.thenorrisgroup.com and click the Hard Money tab.


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Radio Show

• Founding The Collective Genius: How Jason Medley launched a premier real estate mastermind community.
• Becoming the "Chief Connector" in fostering collaboration and building meaningful connections.
• Vision for the Future: Jason’s plans for the growth and impact of The Collective Genius.
• Joining The Collective Genius: Opportunities and benefits of becoming part of this thriving community.

The Norris Group originates and services loans in California and Florida under California DRE License 01219911, Florida Mortgage Lender License 1577, and NMLS License 1623669.  For more information on hard money lending, go www.thenorrisgroup.com and click the Hard Money tab.


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Radio Show

• Craig welcomes Jason Medley, Founder and CEO of The Collective Genius.
•  Exploring his entrepreneurial roots and formative experiences.
• Jason’s transition into the corporate world and key milestones in his early career.
• 2008 Financial Crisis: The challenges Jason faced and the lessons learned during this pivotal moment.
• Founding The Collective Genius: How Jason built a premier real estate mastermind community.
•  Insights and strategies from Jason’s journey to success in real estate.
  
  

The Norris Group originates and services loans in California and Florida under California DRE License 01219911, Florida Mortgage Lender License 1577, and NMLS License 1623669.  For more information on hard money lending, go www.thenorrisgroup.com and click the Hard Money tab.


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Together, they dive into this year’s updates, including the exciting addition of interactive Q&A sessions, and revisit memorable moments like Bill’s candid reflections on balancing business and family life. Key discussions explore understanding sub-markets, pivoting with purpose, and leading with clarity over emotion.

Craig also shares his optimistic outlook for real estate in 2025, highlighting the potential impact of interest rates, inventory shifts, and immigration reforms.

This episode isn’t just a recap—it’s a heartfelt reflection on legacy, leadership, and what’s next for the real estate world.


In this episode:

• Joey Romero welcomes Craig Evans, CEO of The Norris Group
• Continuing a Legacy: Craig reflects on the significance of preserving The Norris Group's legacy and its impact.
• Leadership Insights: 
  • Bill’s vulnerable moment during the investor panel and its powerful message.
  • The role of transparency and vulnerability in leadership and business success.
  • The importance of efficiency and adaptability in navigating challenges.
  • Staying objective as a leader and avoiding emotional decision-making.
• Looking Ahead: Key economic drivers shaping real estate in 2025.

The Norris Group originates and services loans in California and Florida under California DRE License 01219911, Florida Mortgage Lender License 1577, and NMLS License 1623669.  For more information on hard money lending, go www.thenorrisgroup.com and click the Hard Money tab.


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Radio Show

• Expert Insights on Real Estate Market Trends and Opportunities
• Operational Strategies for Success in Today's Economy
• The Transformative Impact of AI on the Real Estate Industry
• Building a Lasting Legacy in Real Estate: Key Lessons and Strategies
• Inspiring Personal Stories Behind Real Estate Legacy Projects
• Final Thoughts and Acknowledgments from Industry Leaders

The Norris Group originates and services loans in California and Florida under California DRE License 01219911, Florida Mortgage Lender License 1577, and NMLS License 1623669.  For more information on hard money lending, go www.thenorrisgroup.com and click the Hard Money tab.


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Radio Show

• Evolving Real Estate Trends and Market Forecasts
• How Policy Changes are Shaping the Real Estate Industry
• The Role of AI and Technology in Real Estate Market Predictions
• Exploring Future Economic Trends and Policy Impacts on Real Estate

The Norris Group originates and services loans in California and Florida under California DRE License 01219911, Florida Mortgage Lender License 1577, and NMLS License 1623669.  For more information on hard money lending, go www.thenorrisgroup.com and click the Hard Money tab.


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Radio Show

• Craig welcomes Selma Hepp, Chief Economist for CoreLogic, and Mark Palim, Chief Economist for Fannie Mae.
• Economic Policies and Their Impact on Real Estate
• Impact of Remote Work and Housing Market Trends
• Fed's Role in Creating a Soft Landing and Economic Indicators
• Forecasting Interest Rates and Economic Volatility

The Norris Group originates and services loans in California and Florida under California DRE License 01219911, Florida Mortgage Lender License 1577, and NMLS License 1623669.  For more information on hard money lending, go www.thenorrisgroup.com and click the Hard Money tab.


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Radio Show

• Biggest Failures in Real Estate
• Essential Leadership Qualities in Real Estate Investing and Business
• Investor Panel: Key Takeaways and Final Discussions

The Norris Group originates and services loans in California and Florida under California DRE License 01219911, Florida Mortgage Lender License 1577, and NMLS License 1623669.  For more information on hard money lending, go www.thenorrisgroup.com and click the Hard Money tab.


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• How to spot gaps in the market and make smart investments
• Adjusting real estate strategies for changing markets
• Improving efficiency to stay flexible in real estate
• Breaking down the current outlook for the real estate market

Join us for practical tips and insights on navigating today’s real estate landscape! #MarketInefficiencies #RealEstateTips #InvestmentAdvice #HousingMarket #PropertyInvesting #RealEstateExperts 

The Norris Group originates and services loans in California and Florida under California DRE License 01219911, Florida Mortgage Lender License 1577, and NMLS License 1623669.  For more information on hard money lending, go www.thenorrisgroup.com and click the Hard Money tab.


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Radio Show

• Joey Romero welcomes guests and introduces Craig Evans, CEO of The Norris Group.
• Craig Evans introduces Anne Grey, CEO of Make-A-Wish Orange County and Inland Empire.
• Craig introduces Bruce Norris, market timing expert for The Norris Group.
• Discussion on real estate market trends and forecasting.
• Comparison of new home prices vs. existing home prices.
• Analysis of California median home prices vs. U.S. median home prices.
• Insights on the Moodometer and emotional decision-making in real estate.
• Recommendations for young investors.

The Norris Group originates and services loans in California and Florida under California DRE License 01219911, Florida Mortgage Lender License 1577, and NMLS License 1623669.  For more information on hard money lending, go www.thenorrisgroup.com and click the Hard Money tab.


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I Suvived Real Estate is on October 25, 2024

To purchase an individual ticket please Click HERE!

More info HERE

The Norris Group originates and services loans in California and Florida under California DRE License 01219911, Florida Mortgage Lender License 1577, and NMLS License 1623669.  For more information on hard money lending, go www.thenorrisgroup.com and click the Hard Money tab.


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I Suvived Real Estate is on October 25, 2024

To purchase an individual ticket please Click HERE!

More info HERE

The Norris Group originates and services loans in California and Florida under California DRE License 01219911, Florida Mortgage Lender License 1577, and NMLS License 1623669.  For more information on hard money lending, go www.thenorrisgroup.com and click the Hard Money tab.


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Radio Show

• Hurricane Milton Updates
• Lessons from Hurricane Ian (2022)
• Post-Ian Recovery Efforts
• Insurance Coverage & Claims Tips
• Evacuation Zones & Safety
• Community Support Resources

🔔 Don't forget to like, comment and subscribe for more updates and safety tips! Stay safe out there! 🌪️

#HurricaneMilton #HurricanePreparedness #EvacuationZones #InsuranceCoverage #HurricaneSafety #HurricaneIanLessons #StormRecovery

You can follow along at the National Hurricane Center at this link:

www.nhc.noaa.gov

Check out these websites for updates on Hurricane Milton:

WINK News HERE
Wink News FB HERE
Lee County News HERE
Cape Coral News HERE
Charlotte County News HERE

I Suvived Real Estate is on October 25, 2024

To purchase an individual ticket please Click HERE!

More info HERE

The Norris Group originates and services loans in California and Florida under California DRE License 01219911, Florida Mortgage Lender License 1577, and NMLS License 1623669.  For more information on hard money lending, go www.thenorrisgroup.com and click the Hard Money tab.


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Radio Show

• Residential Real Estate Preferences and Market Efficiency
• Technology and Scaling in Real Estate Business
• SBD Housing Solutions and Business Divisions
• Collective Genius and Mastermind Communities
• The importance of education and continuous learning Real Estate Investors
• The biggest impact of Collective Genius on Marck's career
• Advice for New Real Estate Investors

I Suvived Real Estate is on October 25, 2024

To purchase an individual ticket please Click HERE!

More info HERE

The Norris Group originates and services loans in California and Florida under California DRE License 01219911, Florida Mortgage Lender License 1577, and NMLS License 1623669.  For more information on hard money lending, go www.thenorrisgroup.com and click the Hard Money tab.


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• Topics Covered:
• Marck’s Journey to the U.S. and Early Life
• Family Influence & Early Achievements
• Transitioning to Real Estate and Early Challenges
• Building SBD Housing Solutions
• Pivoting to Direct-to-Seller Marketing
• The Importance of Accountability & Business Processes

🔔 Be sure to like, comment, and subscribe for more expert insights on real estate and entrepreneurship!
#MarckDeLautour #SBDHousingSolutions #RealEstateJourney #RealEstateEntrepreneurship #DirectToSellerMarketing #RealEstateGrowth #BusinessAccountability #RealEstateInvesting

I Suvived Real Estate is on October 25, 2024

To purchase an individual ticket please Click HERE!

More info HERE

The Norris Group originates and services loans in California and Florida under California DRE License 01219911, Florida Mortgage Lender License 1577, and NMLS License 1623669.  For more information on hard money lending, go www.thenorrisgroup.com and click the Hard Money tab.


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Radio Show

• The Rohny Award & Its Recipients
• Fed's Rate Cut Speculation & Impact on Interest Rates
• NAR’s New Rules & Market Effects
• The Aaron Norris Creative Fund
• I Survived Real Estate 2024 Event
• 🔔 Don't forget to like, comment, and subscribe for more updates on real estate trends, charity events, and industry insights!
• 
  
• #BruceNorris #RealEstateInvesting #RohnyAward #InterestRates #FedRateCut #RealEstateTrends #NARRules

I Suvived Real Estate is on October 25, 2024

To purchase an individual ticket please Click HERE!

More info HERE

The Norris Group originates and services loans in California and Florida under California DRE License 01219911, Florida Mortgage Lender License 1577, and NMLS License 1623669.  For more information on hard money lending, go www.thenorrisgroup.com and click the Hard Money tab.


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Radio Show

• 7 Figure Flipping Alumni Program
• The Importance of Hiring & Mentorship
• The 500k Challenge for Real Estate Investors
• Bill’s Personal Story & Make-A-Wish Foundation
• Flip Hacking Live Event Details
• 🔔 Don't forget to like, comment and subscribe for more tips on scaling your real estate business and making a positive impact!

#BillAllen #7FigureFlipping #RealEstateInvesting #FlipHackingLive #500kChallenge #RealEstateMentorship #MakeAWishFoundation #RealEstateSuccess #PropertyFlipping



Bill’s journey in real estate has built his knowledge and expertise in leadership and hiring, raising private money, self-directed IRAs and 401k’s as well as private and hard money lending. If you would like to get in touch with Bill, please visit:

www.7figureflipping.com
Facebook at www.facebook.com/billallenrei
Instagram @billallenrei and @7figureflipping
YouTube – @billallenrei and @7figureflipping

Our October Live event:
FLIP HACKING LIVE  on October 10-12, 2024
Register HERE: https://fliphackinglive.com/


In this episode:

• 7 Figure Flipping
• 7 Figure Flipping Alumni Program
• Importance of hiring the right people and finding a mentor
• The 500k Challenge
• Bill shares his personal story about his son
• The special wish experience granted by Make-A-Wish Foundation
• Flip Hacking Live Event

I Suvived Real Estate is on October 25, 2024

To purchase an individual ticket please Click HERE!

More info HERE

The Norris Group originates and services loans in California and Florida under California DRE License 01219911, Florida Mortgage Lender License 1577, and NMLS License 1623669.  For more information on hard money lending, go www.thenorrisgroup.com and click the Hard Money tab.


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Radio Show

• Craig welcomes Bill Allen
• Bill's early life and career before Real Estate
• Transition to Real Estate Investing
• Starting with rental properties and fixing houses
• Building Blackjack Real Estate
• Wholesaling & Flipping Strategies
• Challenges of  Wholesaling 

I Suvived Real Estate is on October 25, 2024

To purchase an individual ticket please Click HERE!

More info HERE

The Norris Group originates and services loans in California and Florida under California DRE License 01219911, Florida Mortgage Lender License 1577, and NMLS License 1623669.  For more information on hard money lending, go www.thenorrisgroup.com and click the Hard Money tab.


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Anne, who maintains residences in both Irvine, CA, and Rancho Mirage, CA, also emphasized the unique advantage her reach and influence in both Orange County and the Inland Empire will bring to the community that Make-A-Wish serves.

Anne holds a Bachelor’s degree in International Relations from the University of San Diego and an MBA from Pepperdine University. She is actively involved in the community, serving as a member of the Junior League of Orange County, is a Puppy Den Volunteer for Guide Dogs of the Desert, a member of the Salton Sea Triathlon Club, and Coachella Valley Area Panhellenic.

In this episode:

• Meet Anne Grey
• Anne's transition to Make-A-Wish
• The impact of a wish on a child's life
• Her mother's influence in shaping her path towards nonprofit work
• Mission and Impact of Make-A-Wish
• Fund Raising and Community Support
• The Wish Alumni
  
  
  

The Norris Group originates and services loans in California and Florida under California DRE License 01219911, Florida Mortgage Lender License 1577, and NMLS License 1623669.  For more information on hard money lending, go www.thenorrisgroup.com and click the Hard Money tab.


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His unique experience includes an award-winning journalism career with newspapers in Florida and California where he covered real estate, small business, the aviation business and the confluence of government policy, politics and business. His coverage of real estate and growth in Florida earned him top honors from the Florida Press Club in 2002.

In 2004, he won first place for in depth business writing from the California Newspaper Publishers Association. After journalism, Paul served as communications director for the San Bernardino County Economic Development Agency, coordinating everything from press outreach to speeches and video production. In four years with the agency, he oversaw external communications, managed a communications team and helped publicly position a variety of projects and initiatives.

The combination of mass media experience, local expertise, policy and political background and understanding of real estate issues prepared him to lead IVAR’s government affairs and communications efforts through coalition building, strong messaging and technical understanding.

Paul earned his Bachelor’s of Journalism degree from the University of Missouri-Columbia.

 
In this episode:

• Seller commissions and their impact on the real estate market
• Impact of Low-Cost Brokerages and Hidden Fees
• Buyer and Seller Commission Adjustments
• NAR's ban on offers of compensation on the MLS
• California Elections and Real Estate Concerns
  
  

The Norris Group originates and services loans in California and Florida under California DRE License 01219911, Florida Mortgage Lender License 1577, and NMLS License 1623669.  For more information on hard money lending, go www.thenorrisgroup.com and click the Hard Money tab.


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Radio Show

His unique experience includes an award-winning journalism career with newspapers in Florida and California where he covered real estate, small business, the aviation business and the confluence of government policy, politics and business. His coverage of real estate and growth in Florida earned him top honors from the Florida Press Club in 2002.

In 2004, he won first place for in depth business writing from the California Newspaper Publishers Association. After journalism, Paul served as communications director for the San Bernardino County Economic Development Agency, coordinating everything from press outreach to speeches and video production. In four years with the agency, he oversaw external communications, managed a communications team and helped publicly position a variety of projects and initiatives.

The combination of mass media experience, local expertise, policy and political background and understanding of real estate issues prepared him to lead IVAR’s government affairs and communications efforts through coalition building, strong messaging and technical understanding.

Paul earned his Bachelor’s of Journalism degree from the University of Missouri-Columbia.

 
In this episode:

• Getting to know Paul Herrera
• Industry differences between California and Florida
• The role of real estate associations in promoting homeownership
•  Changes in Agent Commissions and Buyer Representation 
• Dual agency Representation

The Norris Group originates and services loans in California and Florida under California DRE License 01219911, Florida Mortgage Lender License 1577, and NMLS License 1623669.  For more information on hard money lending, go www.thenorrisgroup.com and click the Hard Money tab.


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Better houses are more profitable and far less trouble. He advocates paying off debt, owning properties free and clear, and renting only to long-term, high-quality tenants. John buys, sells and manages his own properties, and enjoys providing quality housing at fair prices for working families in his community. He teaches one Building Wealth One House at a Time seminar each year where students learn how to identify the best investment property in their town, how to buy it at below-market prices, and how to negotiate terms that guarantee a profit. 

John also invests his time helping those who cannot afford to buy a home through conventional sources through his work with Habitat for Humanity and the Fuller Center for Housing. John has served for more than 20 years on the board of Sarasota Habitat, 7 years on Habitat’s International Board and currently serves as the past chair of the board of the Fuller Center for Housing. John, a Florida native, is a proud graduate of the University of Florida, where he earned his B.A. from the College of Business Administration in 1970. He is an accomplished boat captain (power and sail), fisherman, skier (snow and water) and an instrument-rated pilot. John loves to travel, especially with his wife Valerie and their young adult children.

In this episode:

• John's journey into writing
• The top factor to consider when buying a property
• The importance of long-term goals in business
• Key qualities of a good mentor
• Investing strategies and experiences

The Norris Group originates and services loans in California and Florida under California DRE License 01219911, Florida Mortgage Lender License 1577, and NMLS License 1623669.  For more information on hard money lending, go www.thenorrisgroup.com and click the Hard Money tab.


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Radio Show

Better houses are more profitable and far less trouble. He advocates paying off debt, owning properties free and clear, and renting only to long-term, high-quality tenants. John buys, sells and manages his own properties, and enjoys providing quality housing at fair prices for working families in his community. He teaches one Building Wealth One House at a Time seminar each year where students learn how to identify the best investment property in their town, how to buy it at below-market prices, and how to negotiate terms that guarantee a profit. 

John also invests his time helping those who cannot afford to buy a home through conventional sources through his work with Habitat for Humanity and the Fuller Center for Housing. John has served for more than 20 years on the board of Sarasota Habitat, 7 years on Habitat’s International Board and currently serves as the past chair of the board of the Fuller Center for Housing. John, a Florida native, is a proud graduate of the University of Florida, where he earned his B.A. from the College of Business Administration in 1970. He is an accomplished boat captain (power and sail), fisherman, skier (snow and water) and an instrument-rated pilot. John loves to travel, especially with his wife Valerie and their young adult children.

In this episode:

• John's life before real estate
• Real Estate investing and Volunteer work
• Impacts of interest rates on real estate
• Importance of Work-life balance
• Quality vs Quantity: One House at a Time

The Norris Group originates and services loans in California and Florida under California DRE License 01219911, Florida Mortgage Lender License 1577, and NMLS License 1623669.  For more information on hard money lending, go www.thenorrisgroup.com and click the Hard Money tab.


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Radio Show

• How Christina started in real estate
• Her perspective on how the 2008 financial crisis affected real estate
• Insights on navigating downtrending markets 
• The importance of pricing properties and recognizing market cycles 
• Balancing parenting and entrepreneurship
• Data sources she looks at when evaluating deals

The Norris Group originates and services loans in California and Florida under California DRE License 01219911, Florida Mortgage Lender License 1577, and NMLS License 1623669.  For more information on hard money lending, go www.thenorrisgroup.com and click the Hard Money tab.


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• Who is Christina Sutter
• Christina shares her experiences with dyslexia and ADHD
• Overcoming self-doubt and choosing her identity
• Christina as a parent
• Personal growth and healing

The Norris Group originates and services loans in California and Florida under California DRE License 01219911, Florida Mortgage Lender License 1577, and NMLS License 1623669.  For more information on hard money lending, go www.thenorrisgroup.com and click the Hard Money tab.


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Jeff Tumbarello is a veteran of the USMC. He served in Desert Shield and Desert Storm as an Infantryman with First Battalion Third Marines.


In this episode:

• The impact of elections on real estate market
• Impact of inflation and interest rates on sales
• The Southwest Florida REIA
• Migration in Southwest Florida

The Norris Group originates and services loans in California and Florida under California DRE License 01219911, Florida Mortgage Lender License 1577, and NMLS License 1623669.  For more information on hard money lending, go www.thenorrisgroup.com and click the Hard Money tab.


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Jeff Tumbarello is a veteran of the USMC. He served in Desert Shield and Desert Storm as an Infantryman with First Battalion Third Marines.


In this episode:

• Get to know Jeff Tumbarello
• How did Jeff started in Real Estate
• Navigating through the 2008 crash
• Pivoting from Residential Sales to Distressed Notes
• Importance of paying attention to market trends and data
• Land Market in Southwest Florida

The Norris Group originates and services loans in California and Florida under California DRE License 01219911, Florida Mortgage Lender License 1577, and NMLS License 1623669.  For more information on hard money lending, go www.thenorrisgroup.com and click the Hard Money tab.


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 Named one of Bloomberg/BusinessWeek's 50 Most Powerful People in Real Estate, Duncan is Fannie Mae's source for information and analyses on demographics and the external business and economic environment; the implications of changes in economic activity on the company's strategy and execution; and for forecasting overall housing, economic, and mortgage market activity.

Prior to joining Fannie Mae, Duncan was Senior Vice President and Chief Economist at the Mortgage Bankers Association. 

In this episode:

•  Housing market trends, focusing on analysis of mortgage rates for Generation X
• Rise of insurance cost
• Migration and Immigration
• Gen Xers ability to afford housing
• How the 2024 U.S. Presidential Election May Impact Real Estate

The Norris Group originates and services loans in California and Florida under California DRE License 01219911, Florida Mortgage Lender License 1577, and NMLS License 1623669.  For more information on hard money lending, go www.thenorrisgroup.com and click the Hard Money tab.


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Radio Show

 Named one of Bloomberg/BusinessWeek's 50 Most Powerful People in Real Estate, Duncan is Fannie Mae's source for information and analyses on demographics and the external business and economic environment; the implications of changes in economic activity on the company's strategy and execution; and for forecasting overall housing, economic, and mortgage market activity.

Prior to joining Fannie Mae, Duncan was Senior Vice President and Chief Economist at the Mortgage Bankers Association. 

In this episode:

• Fannie Mae's role as an insurance company for mortgages
• What are the housing market drivers?
• Housing market trends and consumer sentiment
• Federal Reserve's role in regulating banks and controlling inflation
• Fed's inflation target, debt, and monetary policy

The Norris Group originates and services loans in California and Florida under California DRE License 01219911, Florida Mortgage Lender License 1577, and NMLS License 1623669.  For more information on hard money lending, go www.thenorrisgroup.com and click the Hard Money tab.


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His passion for community and knowledge-sharing propelled him to acquire IEREIC in 2021, providing a vibrant platform for investors to learn, grow, and succeed together. Rich doesn’t just preach investment strategies; he shares generously from the pages of his own journey, ensuring that every insight, lesson, and strategy he imparts is deeply rooted in real, lived experiences and tangible success.

In this episode:

• Real Estate Journey of Rich Rice
• His biggest influence on his Real Estate Journey
• Taking over a real estate investment club during COVID-19 pandemic
• Evolution of FIRE Center and IEREIC
• Goals and Visions for the FIRE Brand

The Norris Group originates and services loans in California and Florida under California DRE License 01219911, Florida Mortgage Lender License 1577, and NMLS License 1623669.  For more information on hard money lending, go www.thenorrisgroup.com and click the Hard Money tab.


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• Get to know Coach Jack Fullerton
• Jack's journey in real estate investing
• How important values are in one's success
• Important lessons that he learned in the business
• Friendship and Mentorship

The Norris Group originates and services loans in California and Florida under California DRE License 01219911, Florida Mortgage Lender License 1577, and NMLS License 1623669.  For more information on hard money lending, go www.thenorrisgroup.com and click the Hard Money tab.


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Intently focused on learning and experiencing every part of the business – Operations, Sales, Business Development, Recruiting, Marketing, Capital Markets, Servicing, Quality Control, Compliance, and Risk.
 
 Melissa is also passionate about the community that she lives in and the communities her organization serves. She serves on the Board of Directors for the largest Home Builders Association in the country, the American Mortgage Conference, and the NC Banking School.
 
In this episode:

• Affordability challenges in the real estate market
• Driving factors in home buying
• Potential harm of credit card debt to mortgage qualifications
• Major upcoming trend in the future of lending in American homeownership
• The future of AI in the lending industry

The Norris Group originates and services loans in California and Florida under California DRE License 01219911, Florida Mortgage Lender License 1577, and NMLS License 1623669.  For more information on hard money lending, go www.thenorrisgroup.com and click the Hard Money tab.


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Intently focused on learning and experiencing every part of the business – Operations, Sales, Business Development, Recruiting, Marketing, Capital Markets, Servicing, Quality Control, Compliance, and Risk.
 
 Melissa is also passionate about the community that she lives in and the communities her organization serves. She serves on the Board of Directors for the largest Home Builders Association in the country, the American Mortgage Conference, and the NC Banking School.
 
In this episode:

• Getting to know Melissa Langdale
• What is The Mortgage Collaborative?
• Dodd Frank's impact on lending industry and consumers
• Dodd Frank's impact on mortgage industry and future regulations
• Artificial Intelligence in the Mortgage Industry

The Norris Group originates and services loans in California and Florida under California DRE License 01219911, Florida Mortgage Lender License 1577, and NMLS License 1623669.  For more information on hard money lending, go www.thenorrisgroup.com and click the Hard Money tab.


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In an effort to continue the educational legacy of The Norris Group we are proud to present our first Educational Seminar of 2024.  ELEVATED is a day of education designed to help real estate investors “elevate” your market knowledge, “elevate” your investor toolbox, and “elevate” your tax strategies.

ELEVATED in an opportunity for real estate investors to learn wealth building tactics from our industry experts.  Join us LIVE in Riverside this June and ELEVATE!

ELEVATED- Tax Strategies, Wealth Building Tactics and Market Update/Forecast - June 8

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In this episode:

• Retirement planning, tax benefits, and IRA investments.
• Common mistakes investors make.
• Tax planning and preparation
• Potential changes in taxes and self directed IRAs in 2024

The Norris Group originates and services loans in California and Florida under California DRE License 01219911, Florida Mortgage Lender License 1577, and NMLS License 1623669.  For more information on hard money lending, go www.thenorrisgroup.com and click the Hard Money tab.


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