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State of the Exchange: April Stats

TEBAdmin — Mon, 04 May 2009 18:22:47 +0000

As promised, here are the April statistics for Traffic-Exchange-Business.com. You’ll discover as we move more to a full-service promotion business, the emphasis on the actual manual traffic exchange will lessen.

The following stats are taken either directly from our membership database or from the AWS stats package at our cPanel.
Total members: 893
Logged in at least once since 2/1/09: 215

Membership status:
Unverified: 19
Suspended: 1
Inactive: 563
Half-active: 184
Active: 126

Membership levels
Executive: 879
Vice-President: 2
President: 2
CEO: 9
Chairman of the Board: 1

Web Sites:

Total: 1538
Active (with credits assigned): 960

Banners:

Total: 587
Active (with credits assigned): 23

Text links:

Total:396
Active (with credits assigned): 10

Traffic Served (Taken from AWS)

April
Unique Visitors: 3715
Number of visits: 7924 (1.96 visits/visitor)
Total Pages: 311394 (42.69 pages/visit)

Additionally, here are our Alexa stats.
Alexa traffic rank for traffic-exchange-business.com:
Yesterday 95,045
7 day avg 91,078
1 month avg 69,872
3 month avg 120,385
3 month change -604,644

You (our members) are the people who make these stats look good. We also want you to tell us what you need or want to help you promote your business.

Traffic-Exchange-Business.com is more than a simple manual traffic exchange. It’s a community to help you promote your blog/business, drive traffic, and earn money, if that’s part of your plan.

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Tell Us: Why Should we Read your Blog or Web Site

Shari — Tue, 21 Apr 2009 18:39:41 +0000

Promote yourself! Tell us why we should read your blog or web page.

It’s really easy.

Join Traffic-Exchange-Business.com, verify and activate your account.

Go to the Blog and read the “Tell Us: Why should we read your blog or web page”.

Go to the Forum. Join the forum using the same e-mail address you used to register at Traffic-Exchange-Business.com.

Now you’re ready to promote yourself!

This is the true essence of traffic exchange business… promote yourself, find others to help you promote your business.

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Splash Page - Squeeze Page: Just the facts, please

Shari — Thu, 16 Apr 2009 18:00:25 +0000

You’ve heard the terms splash page and squeeze page, and probably have wondered what’s the difference, and why does it matter which I use.

Here are the basics.

A splash page is one screen (or less), generally is built on an eye-popping graphic, contains a headline, and tag line (that’s short, catchy copy) to grab your attention. The whole page may be linked, or there may be a specific “click here”, taking you to the actual sales page or blog article.

A squeeze page is a splash page that requires you to give up at least your first name and e-mail address before you get to see the “hidden page”.

When you are building a list, you use a squeeze page.

When you are simply driving traffic, much like we do at Traffic-Exchange-Business.com, then you may use a splash page. But remember… aside from know how many clicked, you’ll not get to build your list or relationships.

Here’s an awesome list of resources for finding stock photography, icons, and other graphics. Be sure to check the license offered.

You’ll generally need some graphics software that allows you to build .PSD files. That’s the process that lets you put text on top of an image.

If you’re building a sqeeze page, you’ll also want to add your form on top of the image.

If graphics feel a bit advanced for you, create a “text only” splash or squeeze page. Use eye-catching font/size/color, short sentences with action words, and your list sign up form.

Another alternative to the standard squeeze page for blogs would be to create a way for viewers to easily grab your RSS Feed. Remember, you still don’t know WHO your readers are, but it solves the hassle of double opt-in e-mail lists.

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Basic List-building tool: Your Autoresponder

Shari — Thu, 16 Apr 2009 17:14:36 +0000

So you’re told you have to build your list. But just exactly what does that mean?

In a nutshell, it means you have to somehow find ways to gather a group of people with whom you can communicate about your business. You may have “Twitter Followers”, or Facebook Friends, or even your own Contact List from your e-mail client(s).

But here’s where the real gold is found… it’s in your ability to keep in touch with them easily, and automatically. Call in the autoresponder.

I gotta tell you… I struggled with this part of list building. I had an awful time trying to figure out the twists and turns, nooks and crannies of these beasts until I finally settled down and returned to a long-time friend, Tom Kutzler and Aweber.

Why Aweber?

For me, they have the intuitive training program, and that’s just what I needed. I wanted someone to take me by the hand and show me each teensy step (don’t you dare leave any out), as I created my actual autoresponder account, set up all the required confirmation e-mails, and finally created the form to place on my web site.

They have awesome videos, and if you’re really in need of help, they conduct two training conferences each week for free.

Once you’ve got this critter running, the fun begins.

You need to create a reason for folks to get on your list, and then you need to keep them there by providing the information (and products) they wanted when they joined your list.

Watch for future posts as I cover your giveaways, and your follow up e-mail series.

If you don’t yet have an autoresponder company, or if you’re not happy with the one you have… Take the free test drive at Aweber.

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Time Management: Surfing for Credits

TEBAdmin — Sat, 11 Apr 2009 02:07:13 +0000

I’m often asked how much time should you spend surfing for credits.

Since time=money for professionals, you want to manage your time according to your financial needs and resources. When you have little or no money, then you must spend time to earn credits.

On the other hand, if you’re making an income, then you must weigh the value of your time against your resources. Because we use a 10-second timer, you can generally view about 5 pages a minute (that allows for load time, computer speed, etc). That means you can view about 300 sites an hour, earning approximately 120 credits.

We offer an upgrade program where you can exchange 750 credits for your first month’s upgrade to “Vice-President”. You get a better credit ratio, and higher bonuses at that level.

If you have more money than time, we also offer excellent credit purchase plans, as well as three additional paid levels. Each comes with enhanced credits, credit ratios, and even higher bonuses.

If you’re not yet a member, be sure to get signed up. Click here now.

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Not yet a Traffic-Exchange-Business.com member?

Shari — Fri, 10 Apr 2009 01:49:23 +0000

Good to see you’ve found this blog.

Did you know this is one small part of Traffic-Exchange-Business.com?

The initial section is a manual traffic exchange, where you post your web site and then view other sites in return for having folks view your site.

Your basic membership is free. You can view as many sites as you’d like each day. Obviously, the more you view, the more times your web site will be seen.

In addition to the web site exchange, you also get access to this blog, the forum, banner development software, and to our e-mail “giveaways”. A few times a week, we post a download that is only available to our members by e-mail, and only for a very limited time.

These giveaways consist of useful software, templates, graphics and programs we find and get the proper rights to. From time to time, you may even be able to purchase sales rights from us.

So, what are you waiting for… click here and get started now.

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Subscribe to Traffic-Exchange-Business.com Blog

Shari — Wed, 08 Apr 2009 17:32:29 +0000

You’ll want to subscribe to this blog as it is where you’ll get your Traffic-Exchange-Business.com news the fastest.

Why are we doing this?

It’s one more tool to help you be informed. We’ll still send some e-mail and will always include links to this blog. Most importantly, it lets us add stuff that may of interest to one set of members, but not to another.

For example, we know a lot of traffic exchange members (across the niche) really don’t care to receive e-mail about who won which contest. We’ll use this blog to post that info.

Some members could care less about the “state of the exchange”.

Others may not be interested in “newbie tools”.

These are all things we’ll post in this blog.

To subscribe, click here.

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Web 2.0 List Building Starts with Group Building

TEBAdmin — Sun, 05 Apr 2009 16:28:05 +0000

List building has changed considerably with the introuction of Web 2.0 and all the social bookmarking and other ways to communicate.

Traditionally, the way you built a list was to get folks to sign up to a newsletter, a giveaway, or even to purchase a product. If you were particularly sharp, you knew to use a “lead capture” page before sending that lead on to whatever affiliate product you were selling.

Today, with all the emphasis on “social media”, membership in a number of communities, and blogging, the rules have all changed.

You still have to build a list… actually, make that LISTS.

You want to have them extremely targeted.

Here’s why

By very highly targeting, you should get a better response.

You lower the risk of spam complaints

You can write much better copy in a very specific niche

Where do you find people for your lists?

Where do you hang out? Is it Facebook, Twitter, MySpace, Entrecard, Adgitize, any targeted forum, or other “online community”?

With online comunities, you can create groups. These things have been around since the ’90’s, but not fully understood by most folks. Marketers who did discover groups (newsgroups) made a mess of them with incessant spam, something you must avoid at all costs.

Your primary goal when building a group (social list) is to create a relationship based on a common interest. As leader of the group, you control the list.

If you’re a forum member, creating threads (initiating a post on a topic), and inviting discussion will help you develop a list. Whenever you are allowed a “signature file”, be sure to include link to your “group”.

Building your group is the first step to building your list. In the next post I’ll discuss ways to create your lists.

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Build Your List

TEBAdmin — Sat, 04 Apr 2009 17:41:46 +0000

This is the MOST important thing your can do for your business.

Even in the “old traditional” off line world, your Rolodex was your most important asset. In case of fire, you ALWAYS grabbed your Rolodex.

The same is true in the online world.

Your “list” is your virtual Rolodex.

Follow along and discover many ways to build your list, manage your list, contact your list, and reap the rewards.

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