T3 Thinks

The Value of Content

Bryan Noguchi — Mon, 17 May 2010 18:01:39 +0000

With the rise of sites like Twitter that boast real-time updates and breaking news (albeit some sources may not be credible), will consumers be willing to pay for content? A Pew survey says 82% say no. I feel like I’ve been having this conversation a lot recently – are people willing to pay for content? Sadly, [...]

Crowd-sourcing to the rescue

nick.munro — Tue, 11 May 2010 21:50:00 +0000

We believe there’s wisdom in crowds, but turning crowd-sourcing into a viable business model is a challenge as yet unanswered. Twitter, Gowalla and Foursquare are getting there, but a sparsely funded non-profit project, Ushahidi, is the one breaking new ground in harnessing the power of the masses. Ushahidi, which means “witness” in Swahili, was started by [...]

Testing for Intangibles

Erin Young — Thu, 08 Apr 2010 17:31:21 +0000

One mandate of good information architecture is finding concrete, measurable answers. So, my objectivity radar goes off when I see people trying to slip questions about aesthetics or subjective preferences into a round of Web site usability testing. It’s against best practice, but it’s not as uncommon as you might think. Companies want (and sometimes need) [...]

SXSWi: Mobile Development Across Platforms

Molly Wilson — Mon, 29 Mar 2010 18:44:49 +0000

You’d be hard-pressed to find someone who doesn’t agree that there’s an ever-expanding need for organizations to branch out into the mobile sector. But with the plethora of mobile platforms that exists today, we have a tricky task of knowing which to develop for, and how to most effectively and efficiently make sure the application [...]

The Mobile Upfront

Ben Gaddis — Fri, 12 Mar 2010 18:27:15 +0000

This past year has been historic for mobile, with the rise of Android, the explosion of apps and the sheer volume of people flocking to the Mobile Web. Yet the most exciting development has been watching mobile “grow up.” This is the first year that we have seen brands truly embrace the idea of mobile [...]

Power I: All About You

Steve Knight — Tue, 16 Feb 2010 16:32:01 +0000

If you start seeing an unfamiliar “i” icon next to online banner ads in the months to come, take note: it’s all about you. Voluntary adoption of this industry-standard icon by advertisers is designed to fend off privacy regulations while helping consumers understand how advertisers use Web surfing history and demographic profiles to serve up [...]

Navigation To Go

Frank Duran — Wed, 10 Feb 2010 20:49:06 +0000

Generation gaps are getting shorter and shorter. Add gestural navigation to the list of generation partitions. Soon, your 25-year-old co-worker will be grousing about teenagers making fun of people who insist on using a mouse and keyboard. Don’t laugh. The moment may not be all that far off. Where we are. It’s difficult for many people to get [...]

Introducing the iPad, in all its limited glory

Bryan Noguchi — Thu, 28 Jan 2010 22:04:16 +0000

Well, part of me is relieved that I won’t have to brave the fanboy line anytime soon. That said, the consumer in me might be on board one or two iterations down the line. Apple did a pretty good job against my end-user wish list, but I’m not seeing anything earth-shattering from a media perspective. Book [...]

iDon’t believe the hype (but should I?)

Bryan Noguchi — Wed, 27 Jan 2010 00:33:23 +0000

I’ve been reading so much about the (presumably) soon-to-be-announced (tomorrow!) Apple tablet, that I (decidedly NOT a fanboy) am actually kind of excited. I do love this pre-release hype. It makes the Apple tablet out to be some sort of gadget geek dream receptacle. It’s easy to get caught up in the excitement, but the realistic, [...]

Giving Gone Mobile

Molly Wilson — Thu, 14 Jan 2010 22:02:37 +0000

A horrific earthquake struck Haiti Tuesday. Millions of miles away professionals are helping rebuild the devastated country without ever leaving their office chairs; students from around the globe have had a hand in the disaster relief while sitting in their lecture halls and dorm rooms. In less than two days, a host of organizations including the [...]