Swiftj's Favorite Links from Diigo

8 Psychological Benefits of Being Humble - PsyBlog

Tue, 24 Mar 2015 16:56:31 +0000

"A new study, though, underlines eight ways in which being humble can help us improve our lives (Kesebir, 2014). "

Why Most Leaders Need to Shut Up and Listen

Tue, 24 Mar 2015 16:52:33 +0000

"Great leaders are great listeners, and therefore my message today is a simple one – talk less and listen more. The best leaders are proactive, strategic, and intuitive listeners. They recognize knowledge and wisdom are not gained by talking, but by listening. "

Tags: leaders power sharing stories listening relationships social

The power of being heard: Group with less power benefits more from sharing its perspective -- ScienceDaily

Tue, 24 Mar 2015 16:48:51 +0000

"Researchers have shown that when it comes to intergroup conflict, the group with less power benefits more from sharing its perspective."

Tags: power sharing stories listening

The Taming of Tech Criticism - The Baffler

Tue, 24 Mar 2015 05:33:41 +0000

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Disconnected from actual political struggles and social criticism, technology criticism is just an elaborate but affirmative footnote to the status quo.

Hashtag election: Will it be Twitter wot won it? - opinion - 22 March 2015 - New Scientist

Tue, 24 Mar 2015 04:54:15 +0000

"The backdrop today is a crisis in politics for the mainstream, as anti-establishment parties spring up. When this trend and the rise of social media fully come together, the result will be a decisive transformation of the British political landscape. A chorus of charismatic, angry, insurgent and anti-incumbent voices will emerge to take on the mainstream parties, using digital platforms to organise, raise money and engage directly with the electorate. It is likely that those aged 18 to 24 will be more inclined to vote. "

Tags: election politics

Successful Leadership Recognition Programs - Turning "Thank You" into Ongoing Growth and Development | Putnam Consulting Group

Mon, 23 Mar 2015 17:50:44 +0000

Tags: relationships peer-to-peer nonprofit leadership recognition philanthropy charities fundraising

http://www.civicyouth.org/PopUps/Young_Voters_Guide.pdf

Thu, 19 Mar 2015 18:48:33 +0000

This compilation of the most recent academic research on voter mobilization techniques is one of many toolkits that Young Voter Strategies has developed to assist campaigns and organizations in developing their own strategies for engaging the increasingly large youth demographic

Tags: advocacy mobilization youth millennials politics

Most Charities Fail at Raising Money Online, Study Says - The Chronicle of Philanthropy

Thu, 19 Mar 2015 18:46:12 +0000

Tags: philanthropy charities fundraising

Research and Publications | RegulationRoom

Thu, 19 Mar 2015 17:34:11 +0000

Tags: deliberation research

The Mathematics Of Beauty « OkTrends

Thu, 19 Mar 2015 17:33:57 +0000

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The less-messaged woman was usually considered consistently attractive, while the more-messaged woman often created variation in male opinion

Tags: relationships data activism

Taylor Swift Is a Master Marketer and You Can Be, Too | Social Media Today

Thu, 19 Mar 2015 17:17:30 +0000

"If you’re thinking that it’s fine for Taylor Swift to do such a thing, and that your brand couldn’t possibly – you’re wrong. You not only can, you MUST. Because this is what marketing is about in the social age, and anything less than personal, individual, and human will wall flat. "

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“Too many brands think that connecting alone is enough, or that connecting and acting is enough,” says PunchTab’s Vice President of Communications and PR, Robyn Hannah. “They miss the most important part of the equation, which is truly understanding their customers. It’s the understanding – the insights those connections bring – that should be inspiring the action phase, allowing for those actions and rewards to be personalized to the individual consumer. Otherwise they’re just selfishly adding to the noise.”
Taylor Swift’s marketing lesson clarifies what loyalty programs should be: not just an invasion of privacy for sake of a few more sales, or a mystical influx of points toward nothing special, but an individualized interactive experience, where customers are left feeling so blown away they’d never consider leaving.
That’s what brands need to take to heart. Loyalty isn’t about the immediate fix, or points, or discounts. It’s about people. The people who take the time to shop your brand and interact on social – even if they’ve got a complaint.
Focus on the people, get the help of a solid consumer management platform to help you manage the details, and you too can be the next Taylor Swift. Which in this case is a very good thing.

Tags: marketer social relationships targeting

A 61-million-person experiment in social influence and political mobilization : Nature : Nature Publishing Group

Mon, 16 Mar 2015 19:32:10 +0000

"The results show that the messages directly influenced political self-expression, information seeking and real-world voting behaviour of millions of people. Furthermore, the messages not only influenced the users who received them but also the users’ friends, and friends of friends. The effect of social transmission on real-world voting was greater than the direct effect of the messages themselves, and nearly all the transmission occurred between ‘close friends’ who were more likely to have a face-to-face relationship. These results suggest that strong ties are instrumental for spreading both online and real-world behaviour in human social networks."

The Engagement Project: Connecting with Your Consumer in the Participation Age – Think with Google

Mon, 16 Mar 2015 19:00:27 +0000

They don’t want to be talked at, but they do want to be invited in to the discussion. They thrive on creation, curation, connection and community. As a result, we call them Gen C. The behaviors of Gen C have less to do with the year they were born and more to do with their attitude and mindset. For example, while 80% of people under 35 are Gen C, only 65% of Gen C is under 35 [1]. … And Gen C wants to give us signals of their interest. They are looking to connect directly with brands that create experiences that offer something relevant and valuable, and they expect that we’ll be ready and willing to act on those signals and continuously improve the quality of our interactions with them. ... So, why don’t we flip that 100% winnowed to 30% winnowed to 5% funnel? Rather than starting by thinking about how to reach or broadcast to as many people as possible to get to those who matter, what if we began with engaging those who matter the most. We could prioritize surfacing the 5% — and make our entire plan better by learning from their interactions and leaning on their advocacy to expand our reach in a smarter way. We wouldn’t be abandoning “reach”; we’d be reorienting our thinking towards greater “engaged reach”? … Gen C thrives on participation. People are talking about everything they encounter and sharing their experiences with friends. Just because you’re not there to steer the conversation, doesn’t mean it’s not happening. In the new normal, your brand is not what you tell people it is; it’s what they say to each other about you when you’re not around. That’s always been true, but now, for the first time, you can find out what your audience is talking about and make your brand an authentic part of it. You can jump into the middle of the conversation and try to guide it in one direction or another. Digital isn’t just about asking someone to visit your social platforms, or giving them a coupon, it’s about creating experiences that add value to the community your brand is a part of.

Tags: engagement relationships peer-to-peer social targeting google brands

Adidas says data is the fuel and analytics is the engine to engage customers | The Future of Commerce

Mon, 16 Mar 2015 18:59:48 +0000

[Senior vice president of IT at Adidas Group] Michael Voegele offered some valuable advice to his fellow retailers at NRF ‘15, “If you want to be a consumer obsessed brand like Adidas, you will need to be data-driven and develop a structured way to capture, analyze, predict and ultimately influence consumer attitudes.” When it comes to technology, the top priority needs to be getting closer to the customer and better understanding them and technology is the means to do so. He says, “Brands need to become data driven and master actionable analytics to connect back to their customers. Data is the fuel and analytics is the engine at Adidas.”

Tags: targeting marketing relationships data adidas brands

Survive In Digital Age With Disruptive Commerce Strategies

Mon, 16 Mar 2015 18:59:23 +0000

New technologies and attitudes allow direct connections with consumers (D2C) on many levels, including rewards, personalized experiences, and engagement with relevant interests like movies and live events, while simultaneously motivating the customers to return again and again, facilitating the collection of usage data and the prediction of future behavior. … Companies need to understand the context customers are in at any given moment. Geo-location on your website is a good start – even better would to identify a customer and actually recognize who they are and offer a personalized experience based on the implicit and explicit data you have on them. For this you need the vision and subsequent systems to truly get a 360 on your customer, which pays multifold dividends in the long run.

Tags: relationships targeting localization marketing data

Boosting Demand in the “Experience Economy” - HBR

Mon, 16 Mar 2015 18:58:42 +0000

The framework adopted by Georgia Aquarium—using data analysis and marketing models to identify and acquire valuable future customers—is applicable in virtually any consumer industry. Indeed, its basics are probably old hat to many big retailers.

Tags: targeting marketing relationships data hbr

11 Marketing Trends To Watch For In 2015 - Forbes

Mon, 16 Mar 2015 18:58:12 +0000

Marketing will shift from globalization to personalization. The world is more connected because of technology these days, but marketing is becoming more regionalized, and more localized, even more individualized, as consumers resist homogenization. Personalization is not a trend. It is a marketing tsunami, here to stay, which will transform how we think about and how we manage global brands. Companies will decentralizing their structure and increase regional and local influence.

Tags: marketing targeting personalization

7 Digital Marketing Trends That Will Dominate 2015 | Kim Garst

Mon, 16 Mar 2015 18:57:24 +0000

[B]usinesses need to become extremely smart about what types of email content they provide and how they promote it. Using free eBooks or white papers that offer true value are great lead magnets that work well to entice people to join your list. As you continue to send highly relevant content to your subscribers, they recognize that you truly 'know your stuff', and are more likely to purchase your products or services. In 2015, businesses will realize that sending MORE emails isn't the key...it's sending BETTER emails and creating more valuable lead magnets. … 2. Brands that succeed at being human will win. People buy form people and companies that they know, like and trust. Social media has made it easier than ever to establish personal relationships with large numbers of customers and prospects quickly and for very little cost. Brands that understand this and are investing in creating a more authentic and humanized marketing experience will be the clear winners in 2015. This will involve putting relationships ahead of sales, and building connections rather than simply promoting products. Brands that focus on building community and providing amazing content via social media will be the clear front-runners. I believe this so strongly that I actually wrote a book on the very subject called Will The Real You Please Stand Up: Show Up, Be Authentic, and Prosper in Social Media. … Social selling is about building community, attracting leads, and providing valuable content...NOT about pushing a product or message. Brands that continue to use social media to PUSH rather than to ATTRACT will find themselves wasting a ton of time and money, and alienating their fans and followers.

Tags: relationships social

http://www.socialmediatoday.com/sites/default/files/ebook_pdfs/everyonesocial-_getting_started_guide.pdf

Mon, 16 Mar 2015 18:56:20 +0000

“No longer can a brand simply rely on bulk advertising, as consumers and business professionals alike probe and research your products and services long before arriving at your door. If you’re not in the conversation -- you don’t exist.” … According to research firm Gartner, advocacy marketing is one of the biggest trends of 2014. In this particular article, Gartner specifically references a specific type of advocate marketing program — one built around your customers’ communities. The concept makes sense. When people love your brand, they’re more likely to talk about it — a dynamic that ultimately leads to more sales for your company. Gartner’s observations should come as no surprise: the smartest brands in the industry know that social media is a powerful marketing force.

Tags: relationships targeting social peer-to-peer

Going Global by Going Local: Why localization improves engagement | Social Media Today

Mon, 16 Mar 2015 18:51:10 +0000

"Employ a Global Strategy, but also focus on Localized Initiatives for content, commerce, and engagement within in important market."

Tags: localization targeting