tag:typepad.com,2003:weblog-1824949 2010-02-23T15:39:06-08:00 Susan Finch takes a precise and impartial approach toward creative ideas. Susan Finch specializes in providing web and marketing solutions on time and on budget. TypePad SusanFinch-WebSolutionsProviderhttp://feedburner.google.com tag:typepad.com,2003:post-6a00e3981f195588330120a8caa5f7970b 2010-02-23T15:39:06-08:00 2010-02-23T15:39:06-08:00

Lately I can't attend a workshop, networking event, business meeting without hearing a tale of woe about "..they've stolen my website and won't give it back!" The cry for justice varies from: "I don't know where my website is" to "I don't know how to find 'the guy' anymore." Don't dry victim, don't be helpless, don't give up. Take control. Learn to ask the questions that will leave you informed. This is YOUR marketing tool, YOUR identity, YOUR branding. Shouldn't you take steps to protect it, just like you would a product, logo or trade secrets? (hint - the answer is YES!)

Susan Finch tag:typepad.com,2003:post-6a00e3981f195588330120a87b7e3e970b 2010-02-09T07:18:09-08:00 2010-02-09T07:18:09-08:00

Ahh, Valentine's Day approaches. Who needs Hallmark when we have the Internet? We can tell some of those around us how we feel, quickly, for free and then move on with our day. I'm not talking about your main squeeze, children and best friends; I'm talking about those we encounter each day in our lives. These include the grocer, dentist, hair salon, gas station, restaurants, coffee houses. Tell them how you feel the best way you can - REVIEW their businesses for the world to see!

Susan Finch tag:typepad.com,2003:post-6a00e3981f19558833012876d209ff970c 2010-01-13T14:28:56-08:00 2010-01-13T14:32:25-08:00

Smilecare has been a client for a few years. We had a lot of fun reinventing their content management site. Each of their departments loves being able to quickly update their content, change out ad campaigns and promotions. We even have a few features for administering their locations and lists of dentists.

Susan Finch tag:typepad.com,2003:post-6a00e3981f19558833012876d1dcd7970c 2010-01-13T13:43:07-08:00 2010-01-13T14:33:46-08:00

I'm constantly amazed at retailers, including restaurants, that don't check your ID and allow you to use a credit card - not a debit requiring a PIN, but a credit card transaction without asking for ID to make sure it is you. Are they that desperate? I ask them to check it. I bring it to their attention that I would appreciate it they checked it. I had one bad experience at Bed, Bath & Beyond. I dropped my wallet in the parking lot. 5 minutes later - 5 minutes - same cashier attempted to process a transaction for $550 from a woman who was the opposite of me. Had they asked for ID, she couldn't pass for my cousin, sister or twin. They would have caught her. Instead, I lucked out because that card had a low limit. Thank goodness it was the only one I had that day. She attempted to make a small purchase plus cash at another store - Target - and they caught her.

Susan Finch tag:typepad.com,2003:post-6a00e3981f195588330120a7cec9f4970b 2010-01-13T11:15:21-08:00 2010-01-13T11:15:21-08:00

I'm so out of the iPhone arena at this time, since I'm usually tethered to my desktop with a VOIP phone that most of these terms were new to me. I geek-speak pretty well, but this is in another category altogether. Perhaps most of you are familiar -- or guilty of committing these terms below. Top 20 Labels, Buzzwords to Describe Our Curious Stampede to the Social-Media and Mobile Future by Pete Blackshaw Published: January 12, 2010 SPURNED MEDIA: Just like it sounds, earned media that goes horribly negative, invades otherwise pristine search results or bleeds into traditional media. Bad...

Susan Finch