Our Knowledge

MARKETING TO WOMEN

lynlee.espeseth@sundoginteractive.com (Lynlee Espeseth) — 2013-04-11T19:29:52+00:00

This white paper will explore the essentials of marketing to women. We will discuss why women are so important to market to, the basics of what women want to see when companies sell to them, and the various ways you can go about your marketing to women. These tips and ideas can serve as a starting point for your marketing plan, or at least get you thinking about ways your business can tap into the female market. First, let’s discuss why you should care in the first place.

FIVE STEPS TO STRENGTHEN AND GOVERN YOUR BANK’S SOCIAL MEDIA PROGRAM

ron.lee@sundog.net (Ron Lee) — 2013-03-25T15:12:14+00:00

This white paper will assist bank marketing management teams devise a five-step social media roadmap to fine tune a current program, shore up more recently launched efforts, or build a strategic foundation for a new social media initiative – ahead of potential regulatory changes. While this white paper is not intended to be the end-all social-media compliance directive, it is intended to serve as a starting point to help strengthen and guide your new or existing program.

UTILIZING A VIDEO WALL FOR ON-SITE PROMOTION

shawn.tennyson@sundog.net (Shawn Tennyson) — 2013-03-18T20:32:00+00:00

Our casino client needed an innovative, on-site solution to recognize gaming winners and announce gaming promotions as well as specials in the restaurant, lounge and hotel. We proposed a video wall to match the functionality of the spinning slot machine wheels on their website: http://www.dakotamagic.com.
This white paper walks through the process of how to implement a video wall for on site promotion.

DRIVING INDIRECT CHANNEL SUCCESS THROUGH AN INTEGRATED PARTNER PORTAL

greg.ewing-lee@sundoginteractive.com (Greg Ewing Lee) — 2013-03-04T20:47:10+00:00

The goal of this white paper is to provide insight into key Partner Relationship Management, or PRM, strategies and discuss how an integrated PRM system can further enable the indirect channel.

SOCIAL MEDIA PR

lee.schwartz@sundog.net (Lee Schwartz) — 2012-12-31T19:37:10+00:00

Oh, no.
How did this happen?
You’re following your own Twitter feed, and all of a sudden you see your company being blasted for something they said or did. Your immediate response is likely, “Why does this person hate us?” Then you see someone else agree with them. Another retweets the blast…and another…and another…and suddenly, your brand is on fire. If you’re the leader of a company or the online communications manager, you have to be ready. In the past, if your company took a PR hit, you gathered the management team together, consulted with the lawyer, and wrote a “statement” that could then be read on the evening news or written in the newspaper the next day. It was well-thought-out, rehearsed, tested, and the collective thought of many within the organization.
You don’t have that luxury anymore. 2013 is real-time.
So, what should your company or organization already have done to prepare for this type of crisis? This white paper will guide you through the steps needed to develop your own social media fire escape plan.

THE CONTENT CROSSROADS

dean.froslie@sundog.net (Dean Froslie) — 2012-12-27T15:31:18+00:00

As we consider online content, we’re approaching a crossroads of sorts. User expectations and technology are accelerating at a rapid pace, forcing organizations to alter their course or risk falling behind the pack. Making your content “future-ready” requires strategic thinking about emerging platforms and devices, organizational change, continuous improvement and quality. In this paper, we’ll summarize where content has been – and where it’s headed.

Tools For the Toolbox

rob.burke@sundoginteractive.com (Rob Burke) — 2012-12-20T21:06:57+00:00

This white paper will discuss the differences between cameras and how those cameras are tools in your toolbox. It will discuss how most of those tools are made for specific tasks and how each can help in creating the right image for the story. It will talk about where these systems are going and how you can keep up with these changes.

A Primer on Gamification for Business

preston.johnson@sundoginteractive.com (Preston Johnson) — 2012-11-29T13:49:38+00:00

The goal of this whitepaper is to provide a foundation of gamification for business theory through its history, examples and methodologies.

How Can THE E-COMMERCE EXPERIENCE BE IMPROVED THROUGH STRATEGIC DESIGN?

sara.kalinoski@sundoginteractive.com (Sara Kalinoski) — 2012-11-21T16:45:40+00:00

As with anything on the web, the trends in design and user experience for e-commerce may change, but there are best practices that will hold true for some time. Making the user experience as fluid and easy as possible will increase the chances of a customer placing an order through the site. There are a number of user experiences to consider across an e-commerce site. This paper will concentrate on design elements and touch on some of the most important user experience fundamentals as they relate to design.

Salesforce: logging metadata changes automatically

terry.luschen@sundoginteractive.com (Terry Luschen) — 2012-11-15T13:22:06+00:00

With every Salesforce project there are usually two things that have to be done which are usually very manual processes.
1. Creating and maintaining a list of all changes so that those changes can be deployed in the future.
2. Implementing source control versioning so that a history of what has changed is saved so that we can go back and compare changes over time
The problem is that both of these items involve training everyone who is involved in the project. On a given project there can be full-time administrators, in-house developers who come on and off the project and outside vendors who are not even on your network. It means that everyone has to be very diligent about keeping this list of changes and checking in the source code at all times.
This white paper gives some good examples on the power of the Metadata API for Salesforce. There are other technologies that must be used in conjunction with the Metadata API to build a full solution, but all of these technologies can work seamlessly together.