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Facebook's New Timeline Layout for Business

info@studio1c.com (Michelle Crossley) — Sun, 15 Apr 2012 05:36:28 +0000

Recently Facebook launched a brand new timeline layout which is perfect to promote your business. This new page has been designed to enable the users to create content more easily and that we may reach out to more and more people around the world. The new design will also help you to check our messages instantly and get all information you need. What’s more, the new technique will enhance the look of our page and make it more organized than before. Especially the people who wish to promote their business, this is the best option! Here is how you can create the new business page –

Inserting a Cover Photo
The first and the most important step will be to insert a Cover Photograph. The cover photo should be a true and clear representation of your business and not contain sales, discounts, contact information, or overt references to "like" or "share" your page. The cover image should be at least 399 pixels. To get the best quality image and fastest load times for your Page, upload an RGB JPG file that's 851 pixels wide by 315 pixels tall and less than 100 kb. The most important thing is that should be enticing for the target users so much that they should be compelled to tag it to their timeline.

Inserting Profile Picture
Profile picture is the normal profile picture which was used until now and displays next to wall posts and other members would be able to see it. The best choice would be a logo of your business. It should be at least 180 X 180 pixels.

Admin Panel
The new business page has Tool Icons at the top of the page – Views, Apps, Admin Panel, Messages, and About etc. This offers great information pertaining to what your fans like, how they interact with your content, where they are located and more marketing information. Furthermore, you can manage one-on-one messages from fans, design new advertisements and campaigns in this top admin panel without leaving your business page.

Organization of Apps
You can easily arrange the most important news and pictures on the basis of priority. As many as 12 Apps can be tagged here like photographs, events, "Join my List" to grow your email contacts, and so on and, fans will be able to enjoy it using the drop down Icon. The administrator can also modify the photographs using the Admin Panel.

Star, Hide or Pin
This is a great new feature of the new Business Page Design. By simply hovering over the top right of a post on your page, you can access these tools to: Star/highlight an article or story which would be beneficial for your business and it will spread it across both columns to make it stand out. If you would like an article to remain at the top of your page (for up to a week), simply "Pin to Top". You can also hide content and even delete something irrelevant.

Management of Messages
This is a great asset for businesses as it enables their fans to connect with them more personally, to send them their suggestions, advice, and other thoughts on various issues. As we all know not all thoughts can be shared publicly. This can also become very helpful business tactics as we can communicate directly with the political leaders, actors, entrepreneurs and in turn these people can learn about their shortcomings and rectify them on a one-to-one basis.

Other Important Features

About – Give a brief and concise description of your business. This is very important also as it can be a crowd puller.
Milestone – Facebook allows you to keep a record of your worthwhile achievements and growth and it will be tagged on your page along with the historical photograph. You can expect many of compliments!
Activity Log – The activity Log helps you to manage your posts, messages and comments from a single place.

There are many more such exciting features in Facebook’s new Business Timeline Layout that will certainly enhance your business and the way you manage your page. Utilizing Facebook for your business is an asset for success and the new business layout furthers your efforts.

Making Your Joomla Website SEO Friendly

info@studio1c.com (Michelle Crossley) — Sun, 15 Apr 2012 05:00:28 +0000

Joomla is one of the best content management systems used to build amazing websites. With the help of Joomla you can create, manage and update the content of your website without the knowledge of HTML, coding and other technical skills generally required to build a website from scratch. Joomla helps you to add text, photos, music, documents, videos and absolutely any other content to your website. Joomla is taken from the ‘Swahili’ word ‘Jumla’ meaning ‘All Together’. No wonder, it covers all these steps needed to create, maintain and optimize a website.

It manages the content on the website (using your own language)
Management of the visual design of template etc.
Joomla places the content within the template to make website.

Tips to make your Joomla website SEO friendly
There are many ways to make Joomla SEO friendly, but research finds that if utilized and optimized adequately, a Joomla website becomes very effective on search engines.

Install SEF Patch and configure it
Enable SEF (Search Engine Friendly) URL's in the Global Configuration. Search Engines can easily recognize and index short, uncomplicated and concise URL’s.
The Title of the page should be appropriate and should be such that is visible in the browser bar. This is why the title Joomla should be converted to title ‘alias’. It is a great SEO ploy used for administration.
Take 30 to 40 keywords from the keyword tool of Google so that the Joomla website is identified by the Search Engines easily. Keywords are a great asset in attracting your target audience.
The title of the front page should be in sync with the keywords so that your target audience is immediately attracted to the Website.
The keywords should be spread all over the content of the front page with the help of meta-tags. The meta-tags are created for the search engines and this is not to say the amount of publicity your website could get once your site becomes SEO friendly.
The rest of the keywords should spread throughout the content of the other website pages so the entire site gets maximum attention from search engines.
While designing the website, remember to create interesting, relative, educational and engaging content for your visitors. In addition, the title should be relative to the page content and creative enough to catch visitors imagination immediately.
The Meta descriptions and Meta keywords, which are meant only for search engines, should be unique and easily identifiable to each page.
The content of the page should be divided and you should have two or three headings to support it.
(a) H1 – Top Heading
(b) H2 – 2nd Level Heading
(c) H3 – 3rd Level Heading

As a result of implementing these tips, you will see that your Joomla website is far more effective and SEO friendly than many other sites. Joomla also has many modules and plugins available that can further assist you in making it SEO friendly. Joomla is utilized by many well known businesses like Vodafone, Porsche, Mitsubishi, Nikon, Yamaha and Linux and surely they are not ones to compromise with a content management system that is not SEO friendly. Joomla gives you that extra edge you need to succeed. So, go online, go Joomla!

Mobile Apps for Small Businesses

info@studio1c.com (Michelle Crossley) — Wed, 14 Mar 2012 18:39:02 +0000

We are living in an age of cut throat competition. Young entrepreneurs are working hard on new ideas to make a mark in the business industry. Mobile Applications or ‘Mobile Apps’ especially designed for small businesses have helped them turn into more productive business units.

Mobile Apps helps you to use the Internet Applications on your very own smart phones and similar portable devices. While you are traveling or occupied in other work, you can easily carry out all your professional responsibilities just on your mobile. You can check your files, make presentations, make payment, and collect receipts, hold conferences, sign documents and much more.

The 10 most loved Mobile Apps are –

1. Bento
Bento which comes at a nominal price of just £2.99 is a great application for people who own small business. It helps you in organizing your clients and contacts, manage inventory and your orders and also keep a track of all the projects and other products. It can also print the QR code labels etc. Isn’t it wonderful?

2. Quickbooks
Quickbooks is an excellent App to assist small business owners in accounting. It handles all your work related to budget, VAT Returns, business reports and observing cash flow. You can use it from anywhere you go and the best thing it is so easy that you do not miss your desktop.

3. Documents To Go
Documents To Go is an App which comes for a sum as low as $9.99. It helps you to create, edit and save M.S. Word Documents and make Excel Spreadsheets. It also enables you to review and update your files in the office, right there on your mobile.

4. Fuze Meetings
Fuze Meetings is another great invention in Mobile Apps. It helps you to create PowerPoint Presentations and share it with your colleagues from any location. You can also share documents with them. It is available for you at just $29 per month.

5. Right Signature
Right Signature, as the name suggests, makes signing documents and contracts an extremely easy task. One has to just upload the document on Right Signature and email it to the signatory and he or she may sign the document with the finger on the touchscreen. Easy, Isn’t It! And this smart feature is available to you at just $14 per month.

6. SalesForce
SalesForce is an amazing App which is made to help the sales team. With this application, the Sales Team can check how another member is progressing in the sales department. A small business could not have desired for more. The sales team member can communicate with fellow salesmen and gather information which is very beneficial especially where small business is concerned. Take it for just $15 per month.

7. Mail Chimp
Mail Chimp is another great mobile App, a real assistant for small business owners. E News Campaigns and E-Newsletters are very essential if you have to make your small business a big success. Mail Chimp helps a great deal in this effect. You can design and create E News Campaigns and E-Newsletters and publish it on the internet at one go. You can also checkout whether campaigns are successful or not.

8. iXpenseIT
iXpenseIT is another App which is an indispensable for a small business owner. iXpenseIT is created for money management. You can keep a track of your funds; take snaps of pay receipt and save it in your mobile. You would be able to make your budget and plan things accordingly. This is available for you at just $4.99.

9. Smart Time
Smart Time is a superb Mobile App that helps in Time Management. It helps you to remember your appointments and the work you have to do. In addition, the Iphone calendar keeps a track of your work. This smart function is also available to you at just $4.99.

10. Global Meet Mobile
Global Meet Mobile is a terrific App which helps you to keep connected. You can hold meetings and conferences and invite your clients and colleagues and can talk with them via video conferencing. You can even record your telephonic conversations with just one touch. This is available to you without paying a single penny.

Mobile Apps are really a small business owners’ delight. These can be used on IPhone, Ipad, Android, Blackberry and IPod Touch range of mobiles. Some of the features are downloadable and some come with a nominal cost but this would certainly help you to operate from wherever you are, you would complete all your business jobs without any fuss on that tiny little gadget called mobile.

Pinterest SEO Strategies

info@studio1c.com (Michelle Crossley) — Wed, 14 Mar 2012 18:29:42 +0000

Pinterest is the newest entrant into the social media brigade. The website is gaining steady popularity as users begin to use it to organize and share images online. You can create attractive virtual pin boards with DIY art and craft tips, dream vacation locales and must-read blogs as well and browse through the site to add to your own boards as well. This invite-only site is slowly turning into a great tool for businesses considering the growing audience that makes it a great site for promotions as well.

Pinterest and Your Business
Branding in the SERPs remains an important aspect of most online marketing programs and one of the main advantages of Pinterest is that it allows your profile to show up as www.pinterest.com/yourbrand in search results. Users sharing support for the product images you have pinned are sure to “Pin”,“Repin,” and “Like” providing for brand exposure. It even aids in discovery of newer products and services which users would not even know existed previously. And of course you gain link backs to your image source or url with every “Pin” and “Repin”.

Pinterest and Local Business
As with most social media platforms you can connect with your Facebook and Twitter accounts when you set up a Pinterest profile. Name a board after your product or service and include interesting pictures of the product, service or even the location you are at. View boards of Pinterest users in your area and other boards which are of interest to you and “Pin” interesting pictures to your board. Good keyword text, a descriptive about you, use of hashtags and categories to tag your content and attractive boards are the best means to use your Pinterest board. While you try to design your infographic related to your business, don’t make it seem like you are only interested in promoting your brand. Show an active interest in boards related to your brand and area.

You can choose from the 32 unique categories including Sports, Weddings & Events, DIY & Crafts, Food & Drink to Technology, Science & Nature among others to “Pin” or “Like” and “Repin”. Keep in mind that you use permalinks only when you pin, always pin from the original source and also give credit to the pin with a description about it. If you are keen on cross-promotion, Pinterest is again a great tool to promote your pins on Facebook and Twitter. For anyone who has been using Flickr to promote images, you can use the same image links to further optimize the Flickr set so you rank better in the search engine results.

Build a Strong Pinterest Presence
The site frowns on brands which choose to have boards for self-promotion alone. It is advisable to have a few boards in a range of topics when compared to a single board centered around your brand or a single topic. Also, it helps t “Repin” content from the site itself as it is bound to increase your followers. Try to make your profile an excellent resource for users before you begin promoting your products and services.

Essential Community Management Resources

info@studio1c.com (Michelle Crossley) — Wed, 14 Mar 2012 18:26:44 +0000

There is no dearth of social media space for brands interested in catering to specific demographic groups. Companies are awarding great importance to the development of an online community management strategy as well. From free tools like Facebook and Twitter to proprietary online communities - businesses are choosing to connect with customers and members of the community and aim to be better community managers. Here are some online community management resources you should consider.

Twentyfeet: This free social media monitoring and ego tracking tool provides you an overview of your statistics on the various social platforms. It helps you find out your “key performance indicators develop over time,” and then “nudges you” by email when your attention is required because your metrics have shifted in a significant manner. Based on the reports, you can figure which activities are valuable. The site uses only official APIs of services to compute data.

PostPost: Launched at Boathouse, in Waltham, MA, this Twitter strip search tool provides intuitive and on-demand results so you can find results whom you follow and find news or links you have missed in real time. The company believed that because of the number of social networks and the way they are wired news and articles don’t get treated the way it deserves to be treated. Information tends to get lost and to tackle this PostPost will strip search your timeline to strip away the noise.

Gruml: This is a great tool for community managers who use Mac to view and manage feed subscriptions of Google Reader account. This free app allows you to easily organize your Google Reader RSS. Apart from reading your newsfeed, you can also manage folders by tagging posts, starring them, or adding notes. It also helps you follow people, recommend content and share with them.

Posterous: Wish you could post all your updates on a single platform and worry less about missing out on other opportunities? Bloggers, businesses, families and travelers - everyone uses this great tool to share videos privately with your family, post a vacation photo gallery from your iPhone to your friends on Facebook and Twitter, or even compose and share blog posts. You can customize your space with cool, professionally-designed themes as well. Its handy autopost feature helps users update Twitter, Facebook, Flickr and 20 other social media sites with new posts.

Proxlet: Want to find a tool that will help you fight all the noise so you can filter unwanted Tweets? Proxlet is a great tool to “block apps, mute users, ad filter tags on twitter”. Its Chrome extension helps you block hash-tags and foursquare from users you don't follow. It supports TweetDeck Desktop, Twitter for iPhone, Twidroyd, Seesmic for Android and Spaz. It works with desktop and mobile clients making it an indispensable tool for anyone looking to filter tweets.

Seesmic: This is a great platform to keep up with all of your personal and professional networks, from any place at any time you choose. It also helps you maintain a record of mentions, direct messages, and your searches across platforms. It is available in mobile, desktop and web applications. This powerful, customizable and compatible application is recommended for community managers.

Viralheat: Another great tool for community managers who don’t know where to begin to track mentions across platforms is Viralheat. Its extensive coverage makes it easy for community mangers to find out mentions inGoogle Buzz, Facebook, Twitter, Real-time web, and YouTube. To top that its “Sentiment” analysis cluster helps you identify the mood of each and every mention as well.

With limited time on your side, it might be daunting task to post at social networks and also analyse the posts. These free tools will definitely help monitor, engage and optimize your business’s web presence.

Optimize that Press Release Before Posting

info@studio1c.com (Michelle Crossley) — Thu, 15 Dec 2011 16:22:59 +0000

Press releases posted online have emerged as a powerful medium to draw the attention of existing and potential customers as well as probable business partners, all of which can give your business a boost. However, to get the most out of your press releases, you need to optimize them carefully. Here are some tips that you can use to optimize your press releases to give your business the much needed leverage:

Select appropriate keywords: Carry out research for relevant keywords before you write your press release. You can take the help of Google Adwords or WordTracker to find relevant keywords for your line of business an even use Google Analytics to know the keywords that people search to find you. Other tools that can help you to evaluate keywords are Google Insights for Search and Google Trends. Once you have finalized the list of keywords to be used, weave them into your press release to grab eyeballs and bait the search engine spiders.

Correct placing of the keywords: Once you have shortlisted the relevant keywords, you have to place the keyword phrases at the correct and most important places of your press release. So, weave them into your headline, subheads, as well as the first and second paragraphs. SEO experts say that you should include the main keyword phrase in your title, and within the first 100 characters of your PR. It is also advisable to put the most important information close to the beginning, if possible, and improve keyword weight by reducing unnecessary words in between.

Hyperlink the keywords: Use your keywords as anchor text links, and hyperlink them to relevant pages of your website in case you are distributing the PR on various press release sites. However, it’s not wise to point all the links to your home page. To optimize your PR, you can link your PR to your home page, product page, and your blog, if you have any. A word of caution though – don’t go overboard with hyperlinks. A maximum of 3-4 links per release would be a good number to stick to.

Optimize images and multimedia content: If your PR contains multimedia content and/or images, optimize/tag them with your target keywords.

Using keywords and their variations: According to a rough guideline, your main keyword phrase and/or its variation keywords should feature approximately one time for every 100 words. However, this is not a strict guideline. The key is to blend in keyword support without sacrificing the readability of your press release.

PR on your own website: Instead of distributing your PR via various press release sites, if you want to put it on your own website, make sure that you optimize the title tag of your page, the url and the Meta description tag according to the best SEO practices.

Finding services that optimizes your online press release: Once your PR is ready for distribution, you can give it an additional boost by using services that optimizes it online. Several traditional wire services provide SEO distributions, which you can use to your own advantage, either along with your traditional wire distribution or as a standalone step.

So, use these steps to optimize your PR so that you can bring increased web traffic and a hefty ROI your way.

Creating a Profitable Website

info@studio1c.com (Michelle Crossley) — Thu, 15 Dec 2011 16:18:30 +0000

The worldwide expanse of the internet has changed the entire commercial scenario and newer ways of moneymaking evolve. But the big question is how many of these ventures achieve success and bring in a profit. When it comes to doing business online successfully, the importance of having a profitable website can’t be negated. If you too are wondering how to create such a website, some basic steps are listed below, which you can follow:

Set your objectives: Be very lucid and succinct about the subjects you need to focus on. The most vital secret of a profitable website is its precision. Don’t try to put everything on your website. Rather, just show your priorities with utmost confidence and proficiency. You can select from these four options to set your objectives-

To create leads about future marketing
To sell your product online
To communicate with clients
To ascertain authority

Prepare your strategy: You have to adopt the simple strategy of generating traffic. You must have an idea about your target viewers beforehand and focus on how to attract their attention to your website. You can use several marketing schemes to generate online traffic such as-

SEO (Search Engine Optimization)
Pay Per Click Advertising
Online directories
E-mail broadcasting
Offline marketing

However, you have to keep in mind that simply creating online traffic will not help unless you can convert the leads into sales. To do that, you can adopt several traffic conversion strategies like convincing landing pages, call to action procedures, packed up information and newsletters to sign up for.
Sketch-out the structure: Designing the composition of your website includes planning about the pages that will appear on your website and fixing their order. A very brief description of these pages according to the conventional order are as follows-

Standard page/Home page: The place to show the list of what’s on offer.

Landing pages: the most essential features of your website should come here. These pages should be specific to all the products or packages that you wish to offer.

Call to action pages: Such pages will include contact us, free reports, free newsletters, buyers guide and other such elements.

Credibility pages: About us, history, case studies and testimonials can be included here.

Authority pages: This is the document of your integrity. Topics included here could be about the terms and conditions, site map and privacy policy.

Squeeze pages: These pages can be used for online purchasing or completing forms.

Design and create the content: Content is of supreme importance on the web. Web surfers need relevant information and by providing them with it, you can attract targeted traffic. For a profit making website, nicely written, relevant information, which is updated on a regular basis to weave in the changing trends etc are extremely crucial to grab the eyeballs and make your visitors return for more.

Now you are aware about the steps of how to make a profit making website, implement them and you will soon find that your website has turned into a successful money-making venture.

Social Media Questions Answered

info@studio1c.com (Michelle Crossley) — Thu, 08 Dec 2011 00:07:07 +0000

With an increasing number of businesses, especially the small and medium ones, going the online way, there is more competition online than offline. The increased online competitiveness calls for creative measures to be adopted for promoting your business. Social media marketing is one of the most used strategies for promoting your business online. However, there are several questions that come to mind, which need to be answered before adopting this strategy for your business. While it is not possible to list all the questions regarding social media, here are the top five questions answered to help you make the most of this platform:

What is the best way to interact using social media practices?
Use of social media is considered a true success if your message reaches more people and you are noticed. Going viral is one of the simplest ways to ensure that this happens without you having to do anything. Of course, in order to go truly viral, you should create a good and catchy message, and then post it on various social networking sites like Twitter, Facebook, LinkedIn etc. It is important to study the rules and regulations of each such site before using it to further your business. Spam less, interact more, and offer quality and value. These are three rules that you should always follow if you want to succeed in using social media effectively for your business.

How do I find the time for social media campaigns?
Very often, businesses are overwhelmed with the response they get through the use of social media, which prompts them to devote their whole time towards interaction and less towards other business activities. While it is necessary to concentrate on social media and use it to your optimum, it is equally important to concentrate on the qualitative aspect of your business. While big businesses get away by appointing a special person to handle such needs, small businesses find themselves in a difficult position. Time management is the key to successful social media strategy. Allocate specific hours towards responding and interacting with your customers. Make sure that they meet the basic requirements of social media marketing. And when you can afford, make sure that you have an independent person looking into such activities full time.

How can I measure ROI using social media campaigns?
When businesses use a particular strategy to further their interests, it is obvious that they want to measure the exact return on their investment. Key factors that indicate the effect of social media marketing on the customers include loyalty towards brand, customer satisfaction, and revenues generated through such efforts. Social media automatically increases the visibility of your business, which can then be used to convert idle visitors into loyal customers.

How can I use social media to market to my target audience?
Niche marketing, location based marketing etc are ways in which you can achieve your targets through the use of social media. Niche marketing concentrates on attracting and interacting with a specific group of people who share the same interests as you. When interacting with a particular group, you can easily customize your content and interaction to suit your mutual needs and requirements. Additionally, it is possible to create brand awareness, which again helps in achieving targets.

How does it help generate leads and traffic?
Increased use of social networking sites like Facebook, Twitter etc will help you find more customers than are available in your contact list. Interacting with them in a personal manner will help create traffic to your webpage. Additionally, you could always optimize the content on your web page to use specific keywords that will enhance your visibility on the internet, thus helping you to rank high on search engines for relevant keywords.

While there are several other questions which you should address before using social media for your business, it is important to have clear answers to these five listed above and create your strategy accordingly.

Why Your Website Needs a Privacy Policy

info@studio1c.com (Michelle Crossley) — Thu, 08 Dec 2011 00:03:54 +0000

Internet privacy is a major concern to many website visitors. These days, businesses conducted via websites have become the common norm. However, the way personal data is disclosed or shared by sites where customers have to submit such information is not always properly revealed. All internet users are worried about sharing their personal information in case it gets misused by others. This is why your website should have a clearly laid out privacy policy.

The privacy policy on a website is a document which informs the user of the parameters of privacy as provided by the site. The privacy policy has detailed information regarding how the personal data of a user will be used and to what extent it will be distributed. Having a privacy policy on a website is required by law and any site which does not comply with the legal aspects of having a privacy policy on its site can and have been sued by law enforcers. After all, consumer protection is not a matter to be taken lightly.

Having a privacy policy for your website gives customers a sense of security and eases their mind. It gives the site a very professional image and attracts more site visitors who are willing to conduct their business through your secure website. The privacy policy of a website is instrumental in promoting the marketing value of the site and increasing customer retention.

While it is true that almost all websites these days have a privacy policy, not all of them follow legal guidelines. Many websites copy their policies from other websites. Borrowing a privacy policy from another website may seem like an innocent act, but the terms stated within the policy may not adhere to the website’s actual practice. This can result in the website being penalized heavily in case of a breach of privacy. A good privacy policy follows the stipulated guidelines as dictated by law.

To create a privacy policy for your website, you need expert help from someone who is familiar with the regulations regarding website privacy. Depending on what kind of data your website collects, your privacy policy needs to be modified and worded. The policy should also be accurate at any point of time. In case the website practices are changed in any way, you need to post a new privacy policy, which complies with the changed practices. The entire document should be easily understood by the customer and should not have hidden clauses buried under complicated language.

In case you need to create your privacy policy on your own, you can use online tools like the one at Free Privacy Policy. The policies created by this online privacy policy generator are easy to read, and customized according to your web services on offer. The privacy policy generator asks you a series of questions and gives you a completed document within minutes. You can customize the document as necessary and then use it for your website. No wonder that such privacy policies are very effective as and when they need to be executed.

Having a privacy policy on your website is as much necessary for you as it is for your customers. If your policy is not well written, it can create liability issues. So, make sure that your website has a comprehensive privacy policy so that you can get the confidence of your existing as well as potential customers, and also avoid legal hassles should an adverse situation arise.

Using Google+ to Connect With Customers

info@studio1c.com (Michelle Crossley) — Wed, 07 Dec 2011 23:58:41 +0000

Social networking has always been popular with businesses, big and small, to reach out to their customers. Making their foray into this wonderful world of social networking is Google+, which is considered to be the biggest and most advantageous product of the search engine. What makes Google+ special is the fact that it is a mix between Facebook and Twitter, allowing you to interact with your friends as well as customers in a way that is second to none. Here are some ways in which you can use this new social networking site to help promote your business globally over the internet:

Understanding the advantage of Google+ over other sites: When comparing social networking sites and their utility value, Google+ ranks high over others, simply because it is intricately connected with the search engine and its varied tools. In other words, Google is already helping local businesses find a presence in the virtual world through the integration of Google Maps. When you add Google+ to the mixture, you get something that is truly wonderful and which helps promote local businesses in unimaginable ways.

Building web presence is easy and free: Businesses, especially small and medium ones, are often reluctant to spend huge amounts of money on creating and maintaining their own website. However, given the increasing need for web presence today, it is not possible for them to actually succeed without it in the long run. Google+ acts as a medium, which helps small businesses, create their web presence at no cost whatsoever. In short, without worrying about coding and hosting, you can enjoy the perfect web presence and cash in on it.

Increasing visibility becomes extremely easy: Visibility is the key to successful business operations. Therefore, it is important to take all possible steps to ensure that your company is not only visible but ranked high in the search engines. While this is quite difficult and expensive in the usual internet marketing style, it becomes extremely easy when you attempt it through Google+. Given that Google+ is a product of the popular search engine Google, you are automatically ranked high on the Google search engine for certain keywords that are related to your area of business. Additionally, when you are registered with Google+, you are automatically registered on Google Maps, which again contributes towards increasing your visibility in the online world. With both these important factors by your side, more customers seek your business, which in turn increases profitability.

Connecting with customers is simple and effective: Success in business comes from being able to connect with maximum number of customers. It is equally important to convert idle visitors into loyal customers to gain maximum presence and profits. While there are several ways to achieve this level of connection, Google+ makes it really easy for the business to achieve instant connection with the customers. Through their various features, including those like hangouts, circles etc, interacting with your customers individually as well as through a group has become quite simple. While the hangout feature allows you to video chat with your customers, the circles feature allows you to segregate your customer group into macro groups and speak with them on specific issues.

So, what are you waiting for? Register now on the Google+ business page using your Google account, categorize your business, customize your page, and you will soon notice the difference.