The big problem was that I was always short on the kind of step by step detail that I needed to actually start, and get a real business going.  Oh I tried different things and worked very hard but never made any money.  Then I would get discouraged and give up for a while, only to find that eventually my dream would resurface.

In an effort to save you some of the time and frustration that I went through, I am going to give you the 10 step business blue print that I use in this post.

If you are ready to build your business, this quick 1, 2, 3 overview of the business plan that I use will give you a good basis to start with.  These are the basic steps to building a simple and yet profitable business. This is the way I do it as well as many other very profitable Internet marketers.

1. Now, for the purpose of this post, I will assume  that you have a niche. find a few products that you can promote until you have your own product.  Look at Clickbank and Amazon for affiliate products related to your niche.

2. Buy a domain name that is related to your niche.

3. Sign up with a good autoresponder, I use aweber. Then set up a list and create a squeeze page to collect names and emails.

4. Create a product like a short 10 or 15 page e-book to give away as an incentive for people to join your list.

5. Set up a hosting account

6. Create an account at ezinarticles.com.

7. Start writing articles and submitting them to ezinearticles.com with the link in your resource box pointing to your squeeze page.

8. Write 250-300 word articles. write them as fast as you can. and submit as many as you can. (this will be an ongoing part of your strategy to drive qualified traffic to your list and build your name as an authority in your niche.

9. Make a list of 10 main topics related to your niche. Break those 10 down into 10 subtopics. Write a page (about 400-500 words) about each.

10. As you write the pages, submit them as articles to ezinearticles.  Also you will compile them together to make your first e-book. Now as you are writing articles and building your list, you are also creating your first product that you will sell to your list.

This may sound simple and it really is if you know the intricacies of how to get through each step in the process.

That is why I have created “The Complete Internet Business Guide“.

This is the culmination of what it has taken me years and thousands of dollars to learn on my own. If you are tired of banging your head against the wall due to lack of detailed instructions on how to put it all together, If you are ready to get serious about an online business, then this guide is for you.

To Your Success,
Dale

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Covered up in research for your Internet business?

I think it is important that you understand what a niche is before you start your search. A niche is simply a section of a major market that you can target. So we’ll use the popular dog training niche for this example. The “dog training” market is a huge market with a large amount of competition. So if you are planning to go into this market you will need a very tight plan for getting your online business in front of your prospects.

However, there are sub markets within the “dog training” market that might be easier for you to target and get a higher ranking for your web site in search engines. Some examples of these smaller sectors or sub niches might be dog training tricks, dog obedience training, dog training schools or dog leash training. Note that in each of these examples, you are narrowing down your market so that you targeted prospects wants are more defined and you can target them easier than you could in the bigger market.

Now let’s get into some numbers and see how this can help you.

If you look at “dog training” on Google you will see that there are over 36 million results listed for that search term. However if we look at “dog leash training” we see that there are 425,000 results in Google for that term. As you can see, we would have a much better chance at getting our web site listed on the first page of google with 425,000 competing pages.

But let’s not get too excited yet!  We have a little more research to do before we can call this a profitable niche for our new Internet marketing business. So let’s take a closer look at the phrase “dog leash training” and see what we are really dealing with even though it looks good at this point.

What I like to do now is determine the real level of competition. How and why do I do that? Because the numbers that we have from google are for a broad match search. I want to know how many web pages I will have to compete with that are actually optimized for the phrase “dog leash training”. The way to do that is to do the same search but this time we put quotes around the phrase. This will give us an exact phrase match and tell us how many competing pages are optimized for that exact phrase.  Now we see that there are only 25,000 pages that google considers optimized for
that exact phrase. This also tells us that we have a very good chance of getting our web page ranked in the first ten results on google to generate
traffic.

Now that we know that we can get a good ranking in the search engines we need to find out if there is enough traffic for this topic to support our business and be profitable.

While we are already on the search page we should take a moment and check out our competition. Look at the first three web sites listed and look at their content, their product or service and their sales message. This will give you a better idea of what you will have to do to be competitive and also give you ideas about what kinds of products you can create.

We also should look at the sponsored ads on the top and right side of the page. These advertisers are paying for each click on their ad so they are making money or they wouldn’t be able to run that ad for very long. Again, we want to look at what they are selling and how they are selling it. This will give us some good ideas about what this niche is spending money on.

Now let’s look at traffic and see if there is enough interest in our “dog leash training” niche to make it worth our time and effort.

So lets head over to the ” seobook keyword suggestion tool” and see what we can find out about this niche. Here we will search the phrase dog leash training and see what comes up. Now we see that the average daily search for our phrase in google is only 11 searches a day. This is not looking like the best niche for your Internet business however, if you combine the other related terms that seobook gives you like “leash training dog” you are looking at well over 100 searches a day which is not bad.

This looks like a niche that might work if your business model is to set up set and forget type web sites. Or you could build a business in this niche and once you have it up and making good profits, you could take on another sub sector in the “dog training” niche. By working in micro niches like this you could over time build a massive presence in the main niche and create a highly profitable Internet business.

Obviously the purpose of this post is not to give you a niche and I used the dog training example because that is the first thing that popped into my head. The purpose is to walk you through a real example of some of the elements of niche research so that you can begin looking for profitable niches for your own Internet business.

One of the tools that I use for many phases of my research is Micro Niche Finder. This tool helps find those low competition sub niches that you can easily dominate in a few clicks of the mouse. It is a massive time saver for me and I highly recommend that you go over and take a look at Micro Niche Finder now.

To your success,
Dale

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Keyword tools;
If you are going to build an online business you will be dealing with keywords and phrases all the time. It is important to have access to keyword tools that can help you find the phrases and keywords that people use when searching the Internet for topics related to your niche. There are many good paid programs out there that you might look into later on when your business is making money but at first, you can easily find free keyword research tools that will do an excellent job for you. Here are a couple that I use all the time…

SEO Book Keyword Suggestion Tool;
This is a very powerful tool that will give you access to all kinds of information that will help you find the keywords to target for your Internet business. With SEO Book you get daily traffic estimates along with direct links to valuable
resources like Google Trends, related blog posts and directories, the DMOZ directory and other places that you use to get more ideas and related keywords and content ideas.

Google Adwords Keyword Tool;
This is another free tool that you should bookmark right now so you can refer back to it at any time. This tool not only gives you keyword suggestions and monthly traffic estimates but it will also tell you the average cost per click that  people would have to pay to be in the top three results with an adwords ad. This is important because it indicates how competitive the keyword is and also what it will cost you to run an adwords campaign on the keyword. This also gives you an idea of how much you might make if you place adsense ads on your web pages adding income on auto pilot for your Internet business..

Two More Powerful Tools

HTML Editors;
Again, you can buy a high dollar program like Dreamweaver or FrontPage to build your web pages or you can use one of the many free editors that can be found online. If you are advanced and feel that you need one of the bigger programs, go for it. However, I still use a free little editor to create my pages that is simple and easy to use and yet has many of the features found in the bigger editors That HTML Editor is NVU and it is an open source editor that has served me well over the last few years. This is a nice little software for designing squeeze pages, sales letter pages and mini sites.

Wordpress Blog;
If you are planning to build an authority web site for your business I recommend using a hosted wordpress blog as your main web site. The reason for this is that you can set up a wordpress blog with your own domain and hosting very easily and have it up and running in a few simple steps. The nature of a blog is to have constantly updated content added to it on a regular basis and the search engines love them for this reason. To get a fully search engine optimized wordress blog set up in three simple steps I recommend Expert Wordpress.

So there you have it! These are the free tools that I use everyday in my business for keyword research, HTML Editors and wordpress blogs. If you have any additional free resources that are a fit for the new Internet business entrepreneur, please share it with us by leaving a comment to this post.

To your Internet success,
Dale

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So you are just getting started and are not really sure where to start. You are designing your master plan for you new Internet business and you know you will need some tools in order to get the job done. The first thing that you should be aware of is that there are plenty of free tools available to you online so you don’t have to spend every penny that you have before you even start your business.

There are also many specialized tools that will require you to spend some money. Many of these can wait till your business is up and running and generating a profit. There are very few things that you have to have to get started in Internet business that will cost you up front. However there are three items that you will need that are essential to your long term business success. So let’s start with those today.

A Domain Name;
Once you have decided on your niche market you should choose a domain name that is related to that niche. It is best if your new domain includes a related keyword to help the search engines and possible visitors identify your site as being related to the niche you are trying to reach. For example, if you are going into the dog training niche you may want to buy a domain like “www.howtotrainyourdog.com” or some keyword phrase that is general but that you know that a lot of people search for.

A dot com domain will run you about $9 a year but you can get a dot net name for less if that is an issue for you. I do recommend that you buy a dot com name if you can find one. I use GODADDY to buy and manage all my domains.

A Hosting Account;
Now that you have a domain name for your new Internet business, you are ready to set up your web site but you will need a hosting account in order to get your web site live online so that people can find it. For hosting I use and recommend HOST GATOR.

I recommend a baby account with host gator because it allows you to host an unlimited number of web sites under the one plan and only runs about $8 a month. If the $8 is a stretch for you, you can start with a hatchling account for under $5 and then upgrade your account later when it makes since for you. I have tried other hosts and Host Gator is easy to use and has excellent support 24 hours a day.

Auto Responder;
An auto responder is a software that allows you to collect names and email addresses of your visitors and prospects and then stay in contact with them through an automated pre-written email campaign. This is probably one of the most important tools that you can have for your long term success in Internet marketing.

I have use a few of the available auto responder services and recommend AWEBER. They have one of the best delivery rates in the business. They are simple to use and have excellent tutorials and training to help you get the most from their service as well as top notch support.

There may be less expensive services out there but trust me, this is not the place that you want to try to cut corners. Your auto responder service is the tool that you will use to build a relationship and trust with your subscribers and it needs to be done right or it can become a real expense rather than an asset for your new Internet business.

To your Success,

Dale

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The first thing that we need to understand is what a niche is and how to identify a niche. Once you understand that you can begin to move forward with the process of selecting a niche for your Internet business. So with that in mind, here is my definition of a niche market…

Niche definition;
A niche is a market or sub sector of a market that can be defined and targeted. For example, we might say that Internet marketing is a niche. But in reality it is a very big market and encompasses many smaller more defined markets or niches like blogging, traffic generation, copy writing etc.

Now if we look at these sub market examples we could break them down even farther. For example if you type the phrase “website traffic” into “google” and scroll to the bottom we will get some suggestions for additional related phrases. These are phrases that people actually type in to their browser. Therefore these are phrases that could represent some possible niches. (Understand that these are only examples) Let’s take a look at what google gives us…

website traffic report
free website traffic
increase website traffic
targeted website traffic
website traffic generator

Now we have a list of terms that we can begin to work with if we are looking at website traffic as a possible niche. Website traffic is still pretty broad and has a lot of competition with over 65 million competing pages listed in google.

If we look at the term “free website traffic”, we still have over 59 million competing pages in google. That is a whole lot of competition to take on for a new Internet business, especially if you are new to the world of Internet business. Is it an impossible niche to take on, absolutely not!  Will you have to work hard to win a spot in that niche, you bet you will but it can be done.

Just to ease you mind a bit we will take another look at the phrase “free website traffic”, this time with the quotes and we will see that now there are 408,000 competing pages. This tells us that there are 408,000 pages listed on google that are optimized for that phrase. What does that mean to you? It means that if you want to compete in that market and for
that phrase you only really have to beat 407,990 pages to make the first page of google. I know that may seem like a lot but it is doable and much better than 59 million pages.

Where to start?
Now that you understand a niche, where do you start your search for YOUR niche? It’s time to look inside your self. That’s right, look at what you know and what you are passionate about.

Make a list of possible topics and then start looking at the search results for some related searches. Look at the number of competing page (but don’t let that number scare you off). Look at the sites that are listed on the first page of search results. See what they are selling and how they are marketing.

Look at the sponsored ads on the top and right side of the page. What are they selling and is there plenty of advertisers? These Internet business people are paying each time someone clicks on their ad. If they are not making money, they won’t be able to run that ad for very long. This is always a very good indicator of whether a niche is profitable.

Where to look for ideas;
Here are some suggested places that you can look for ideas.

Google Zeitgeist
Allows you check out the hottest search trends at Google Zeitgeist.

Yahoo! Buzz
Look for more hot trends and ideas at Yahoo Buzz.

Lycos Top 50
like Google Zeitgeist, here you can review the latest trends and look for hot topics to explore further

Ebay Pulse
What I will do is select the category first (using the topics I’ve The eBay Pulse site is a great place to start looking at sub-niches.gathered from looking at the previous sites), then look for profitable sub-niches by then selecting a sub-category.

eBay also puts out a PDF report of their hottest categories each month, available at
Ebay Hot Items.

Amazon
Now that you have some ideas of niches or sub niches, Amazon is a great place to see what currently exists for any given sub-niche. Chances are, the more books there are written on that subject, the more that market spends on those topics.

The bottom line in niche selection is to pick a niche that you know or at least have a lot of interest in and one that spends money. You need to enjoy your niche because you will be spending a lot of time writing about it in your new Internet business. You also need to know that your niche is willing to spend money because that is how you
will get paid through your new Internet business.

To your Internet success,
Dale

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The days where you could just throw up a web site and they will come have long gone. It takes a real focused effort to drive traffic to your web site in this new highly competitive Internet business world. There are all kinds of new techniques that can produce traffic to your site but in this post I want to talk a little about article marketing.

Article Marketing Process

Article marketing is the process of writing articles that are related to the topic of the page that you want to send traffic to and posting those articles so that they can be spread all over the Internet. Over time this practice can not only produce traffic directly from the article directories, but these articles will result in back links to your pages which will give your pages more credence with the search engines. This in turn will help get your pages ranked higher in the search engines which will produce more free traffic. And free traffic is something that anybody that has an Internet business will happily accept.

Why Article Marketing Works

The reason that writing and submitting articles is still just as effective as it has always been is that it takes work! This is not a technique that you can do once and forget about in order to get real results. The key to using article marketing is doing it consistently, every day or every week. This is the biggest reason that a lot of people don’t use article writing to generate traffic.

Another reason many new Internet business people don’t use article writing is that it is labor intensive. You have to take the time to write the content and then submit that content to the various article directories. This takes time and work on your part, unless you have the budget to hire the work done for you. Either way it will cost you your time or your money.

Don’t Get discouraged

New Internet marketers often get discouraged with article marketing because they don’t get the fast results that they would get with other traffic generation techniques like pay per click advertising where the traffic is almost instant. Article writing and submitting is a method that starts out slow but will build over time. As more publishers pick up your content and publish it in their news letters and on their web sites, your traffic will grow exponentially with consistent effort.

Writing and submitting articles to the article directories is the best way to generate free traffic to your web sites as long as you understand that there really is no such thing as free traffic. Just like all other forms of traffic generation, article marketing will require a long term commitment of either time or money to see good results with article marketing. However, if are looking for a strategy to build traffic that will continue to grow weeks, months and even years after you have done the work, then this is a traffic generation system that you should jump on with both feet.

To your Internet business success,

Dale

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1) The first reason that an online business can fit into almost any ones lifestyle is that you can work on your business whenever you have the time available to you. You are not restricted by store hours or trying to meet with your prospects on nights and weekends when they are at home. You can work on your business whenever it is most convenient for you.

2) You can avoid the trap of trading time for dollars. In the offline business world you are limited to trading your time for dollars. You are only given so much time that you can work and that limits the amount of income that you can earn. With an Internet marketing business you have the ability to do the work once and to be paid for that effort over and over again. You even have the ability to set up your business so that most of it run’s on autopilot, giving you the freedom to increase your income without increasing your work load.

3) Your market is world wide and active twenty four hours a day and seven days a week all year long. You have the ability to create a Internet business that will earn you money while you sleep, while you travel and while you do the other things that are important in your life like spending time with you family and friends.

4)You are not tied to any geographic location and have the flexibility to build your business anywhere in the world that you would like to be as long as you have access to the Internet. You can travel, buy that beach house or just spend your time living life on your own terms rather than having your lifestyle dictated to you by others. The list of benefits for starting an Internet business could go on and on but you get the idea. So what is holding you back?

To Your Internet success,
Dale

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The importance of list building cannot be over stated for making money online. Yes you might be able to make a quick buck here and there without a list but for the long term it is very important. Look at it this way, in an Internet business you only have two real assets, your web site and your list.

You have probably heard the saying that the money is in the list and the reality is, the money is the list. If you do a good job of list building you will have a business that will last for years to come. And with that list you will be able to make money regardless of the economy or the web site that you have or any other outside force.

The alternative to list building is direct marketing where you send all of your traffic directly to a web site or sales page in an effort to convert that traffic to sales for your business. That is fine but the reality of that is that most people require multiple exposures to an offer online before they reach for their credit card to make a purchase. If you are not capturing the names and emails of your prospects and visitors, you will likely lose them forever. The odds are that they will look at your offer and click away to continue looking for what ever they are looking for.

However, if you manage to get their contact information you can now continue to contact them through your auto responder and build a relationship of trust that will over time result in repeat sales that will keep your Internet business growing and money flowing into your bank account.  Remember, list building is one of the most important things you can do for the long term profitability of your Internet business.

To Your Internet business success,

Dale

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There is however a challenge that slaps many new Internet entrepreneurs in the face. That challenge is information! When you begin to look around on the web for information about starting your new Internet business the information will come at you from every direction an suddenly for find yourself sitting there with your head swimming from a common affliction for the new Internet marketer, that affliction is known as information overload.

It happens to all of us! We begin to look for something that looks like it will give us the information that we think we need to get our business going and we get hit with web site after web site of shiny new courses and products. So we buy some and begin our learning. That is not the problem! The problem happens when we find that we didn’t quite get all the details that we needed out of the last course so we start looking again, we find something that looks pretty good and buy it. Then the cycle repeats over and over.

Suddenly we look up one day from our computer screen and realize that we have spent no telling how much money and spent weeks or even months and still have no business or income to show for our efforts.

Does any of this sound familiar?

The solution;
If this sounds like you, you are not alone!  Most of us have been there and done that but there is a solution and that solution is really fairly simple. The solution is to create a plan or a blue print for your Internet business. This can act as a guide that you can follow that will keep you on track and focused. Your plan should be set up as a step by step action plan that you follow everyday to build your Internet business.

The core elements;
So now you are saying to yourself “okay, so where do I start?” and I am going to tell you. But first I want you to understand that Internet business is much like off line business in that the true success comes from doing a few simple things over and over again. It is not really flashy or sexy and it’s not even that complicated. You simply have to figure out what actions to take and do them repeatedly until you get the results that you are looking for.

Here is the breakdown;
Okay, here is the nuts and bolts of what you really need to be focused on when you start your Internet business. But first you must realize that there will be work involved and there is going to be a learning curve that you will go through. You will have to learn new things in order to get through each step that you will take in building your business. That is why the first step is of vital importance…

Design your lifestyle;
Yep, you read that right. You need to create a lifestyle on paper that you intend to live through your business. This is your reason, your motivation for putting in the late nights and weekends and doing the repetitive tasks that are require to achieve the success that you envision. Write it all down and put it somewhere that you can see it everyday. Clip pictures from magazines and paste them on a board, some call this a vision board. I can’t stress the importance of this first step enough.

Pick your niche;
There have been volumes written on the topic of niche selection so I won’t get into great detail here, that will come later. The main things that you should consider is, what are you interested in, what are you passionate about? Look at yourself and background for clues. Most people have some expertise in a subject that others would pay for that information. Do you have to go into a niche that you know, absolutely not! Would it be to your advantage? You bet it would. At least use your own knowledge as a place to start when you begin looking for a niche for your Internet business.

Decide what you will sell;
Once you have a niche selected you have to decide what you will sell to make money in your business. I know that many of you may be thinking “I’m not a salesman”! That may be true but if you want to make money in any business, something has to be sold and money has to change hands in order for you to make a profit. So you need to really study your niche and figure out what the people in that niche are wanting. Then all you have to do is sell it to them.

Build your web site;
As an Internet business person you are getting away from the brick and mortar world of doing business and yet the they are much the same. In the offline business world you would have a store to sell your products. On the web you will need a web site. It is your online business address and your store front. Your web site will be the way the people in your chosen niche find you. Now you don’t need to run scared of putting up a web site. There are plenty of options available that will allow even the newbie to create a nice web site.

Send the traffic;
Now you have your niche an your product or service, you have your web site and your Internet business is a live breathing thing. The only thing left  is to get visitors to your site. Driving traffic to your web site will be an ongoing project in your Internet business life so you might as well prepare for from the very start. It’s not all that bad and there are plenty of ways to drive traffic that you can start using right away. Again, there are full courses on driving traffic so I won’t go into the details here but I want you to understand that traffic to your site is key to your online business success.

Take Action;
So there you have it in a nut shell. It’s not that fancy or sexy, it doesn’t have a lot of flash but it is the truth. These are the basics that you will need to focus on when you are ready to get started in your own Internet business. If you keep focused on the tasks on this list you can avoid many of the distractions that can kill your business before you have a chance. There is one last point that needs to be made before we tie this up…you have to take consistent action!  Nothing will happen if you don’t act on it. If you buy a course, Take action and implement what you learned in that course and keep at it till you figure it out and make it work before you buy another. Action is the real difference between success and failure.

To your success,
Dale

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