My Marketing Writer .com http://mymarketingwriter.com On the art and science behind "stories that sell." Learn high-profit copywriting tips, habits, skills, ideas and more--real help from an award-winning pro copywriter. Wed, 14 Jul 2010 18:25:45 +0000 http://wordpress.org/?v=2.9.1 en hourly 1 http://creativecommons.org/licenses/by-sa/2.5/http://www.mymarketingwriter.com/http://mymarketingwriter.com/wp-content/uploads/2009/04/kbg-face.jpgHere's my latest thoughts on copywriting--hope you're having a great day!StoriesThatSellhttp://feedburner.google.com If you can read this… I’ve gone mobile! http://feedproxy.google.com/~r/StoriesThatSell/~3/KInptL2O3pU/ http://mymarketingwriter.com/2010/07/if-you-can-read-this-ive-gone-mobile/#comments Wed, 14 Jul 2010 18:20:43 +0000 Ken http://mymarketingwriter.com/2010/07/if-you-can-read-this-ive-gone-mobile/ I had a different Saturday planned, but instead&#8230; WordCamp Boulder. Had fun and learned a few things. Part of the fun: I sync&#8217;d this blog to the WordPress mobile app so I can share a few short blurbs now and then&#8211;even if I happen to be, oh say&#8230; Back at WordCamp. Anyway. This post was just a test to [...] <p><a href="http://feedads.g.doubleclick.net/~a/CQdtLK8j9EeWTsC9A33VBbXFKqY/0/da"><img src="http://feedads.g.doubleclick.net/~a/CQdtLK8j9EeWTsC9A33VBbXFKqY/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/CQdtLK8j9EeWTsC9A33VBbXFKqY/1/da"><img src="http://feedads.g.doubleclick.net/~a/CQdtLK8j9EeWTsC9A33VBbXFKqY/1/di" border="0" ismap="true"></img></a></p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/StoriesThatSell?a=KInptL2O3pU:2FCS7-3arvs:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/StoriesThatSell?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/StoriesThatSell?a=KInptL2O3pU:2FCS7-3arvs:YwkR-u9nhCs"><img src="http://feeds.feedburner.com/~ff/StoriesThatSell?d=YwkR-u9nhCs" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/StoriesThatSell/~4/KInptL2O3pU" height="1" width="1"/> http://mymarketingwriter.com/2010/07/if-you-can-read-this-ive-gone-mobile/feed/ 0 http://mymarketingwriter.com/2010/07/if-you-can-read-this-ive-gone-mobile/ I borrowed today’s writing exercise from Hemingway himself. http://feedproxy.google.com/~r/StoriesThatSell/~3/0gkVc-Fxkv8/ http://mymarketingwriter.com/2009/08/writing_exercise_from_hemingway/#comments Mon, 24 Aug 2009 06:09:34 +0000 Ken http://mymarketingwriter.com/?p=647 <strong>Don't use this method if you're staring at a copy deadline.</strong> But during a break in the action, you can really train your writer's brain to fire stronger, faster and in more directions at once... <p><a href="http://feedads.g.doubleclick.net/~a/c2cB0kYM_nsZjGZt_W_dhoVmj30/0/da"><img src="http://feedads.g.doubleclick.net/~a/c2cB0kYM_nsZjGZt_W_dhoVmj30/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/c2cB0kYM_nsZjGZt_W_dhoVmj30/1/da"><img src="http://feedads.g.doubleclick.net/~a/c2cB0kYM_nsZjGZt_W_dhoVmj30/1/di" border="0" ismap="true"></img></a></p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/StoriesThatSell?a=0gkVc-Fxkv8:hfSAPM7HH2Q:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/StoriesThatSell?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/StoriesThatSell?a=0gkVc-Fxkv8:hfSAPM7HH2Q:YwkR-u9nhCs"><img src="http://feeds.feedburner.com/~ff/StoriesThatSell?d=YwkR-u9nhCs" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/StoriesThatSell/~4/0gkVc-Fxkv8" height="1" width="1"/> http://mymarketingwriter.com/2009/08/writing_exercise_from_hemingway/feed/ 0 http://mymarketingwriter.com/2009/08/writing_exercise_from_hemingway/ Welcome, Loveland Reporter-Herald readers! http://feedproxy.google.com/~r/StoriesThatSell/~3/wlDf5zgQeVU/ http://mymarketingwriter.com/2009/07/welcome-loveland-reporter-herald-readers/#comments Sat, 11 Jul 2009 06:11:52 +0000 Ken http://mymarketingwriter.com/?p=640 In response to the appearance in local media of a MMW press release, Pro Copywriter Ken Grindall published this "welcome" letter to the business community of Colorado's Larimer County and City of Loveland... <p><a href="http://feedads.g.doubleclick.net/~a/cnFWOJnUn-f9cxvzLN0fuE3HXX4/0/da"><img src="http://feedads.g.doubleclick.net/~a/cnFWOJnUn-f9cxvzLN0fuE3HXX4/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/cnFWOJnUn-f9cxvzLN0fuE3HXX4/1/da"><img src="http://feedads.g.doubleclick.net/~a/cnFWOJnUn-f9cxvzLN0fuE3HXX4/1/di" border="0" ismap="true"></img></a></p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/StoriesThatSell?a=wlDf5zgQeVU:nW_beanRfOA:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/StoriesThatSell?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/StoriesThatSell?a=wlDf5zgQeVU:nW_beanRfOA:YwkR-u9nhCs"><img src="http://feeds.feedburner.com/~ff/StoriesThatSell?d=YwkR-u9nhCs" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/StoriesThatSell/~4/wlDf5zgQeVU" height="1" width="1"/> http://mymarketingwriter.com/2009/07/welcome-loveland-reporter-herald-readers/feed/ 0 http://mymarketingwriter.com/2009/07/welcome-loveland-reporter-herald-readers/ One day, we’ll walk in the sun… http://feedproxy.google.com/~r/StoriesThatSell/~3/J1PxgCBxWtU/ http://mymarketingwriter.com/2009/07/one-day-well-walk-in-the-sun/#comments Mon, 06 Jul 2009 15:31:18 +0000 Ken http://mymarketingwriter.com/?p=629 We can deal with this. One day, we'll walk in the sun: Rest for the weary. --Ken, May 14 2009 <p><a href="http://feedads.g.doubleclick.net/~a/fV_MbcCINg8UrrJCsUGBH3Czw44/0/da"><img src="http://feedads.g.doubleclick.net/~a/fV_MbcCINg8UrrJCsUGBH3Czw44/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/fV_MbcCINg8UrrJCsUGBH3Czw44/1/da"><img src="http://feedads.g.doubleclick.net/~a/fV_MbcCINg8UrrJCsUGBH3Czw44/1/di" border="0" ismap="true"></img></a></p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/StoriesThatSell?a=J1PxgCBxWtU:TsEdJbETirk:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/StoriesThatSell?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/StoriesThatSell?a=J1PxgCBxWtU:TsEdJbETirk:YwkR-u9nhCs"><img src="http://feeds.feedburner.com/~ff/StoriesThatSell?d=YwkR-u9nhCs" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/StoriesThatSell/~4/J1PxgCBxWtU" height="1" width="1"/> http://mymarketingwriter.com/2009/07/one-day-well-walk-in-the-sun/feed/ 0 http://mymarketingwriter.com/2009/07/one-day-well-walk-in-the-sun/ Free marketing makeover winner: Colorado marketing firm names Florida healthcare legal consultant for valuable prize http://feedproxy.google.com/~r/StoriesThatSell/~3/_qQYjea6Yj0/ http://mymarketingwriter.com/2009/07/colorado_marketing_firm_names_janice_winner_2009/#comments Sun, 05 Jul 2009 00:29:21 +0000 Ken http://mymarketingwriter.com/?p=617 <strong>Catch the story of one upstart helping another</strong>, as MMW awards a high-value marketing makeover to a one-woman business whom the recession forced into going her own way... <p><a href="http://feedads.g.doubleclick.net/~a/v4SUMYaxKpd7U7cktmrwwEiJFoA/0/da"><img src="http://feedads.g.doubleclick.net/~a/v4SUMYaxKpd7U7cktmrwwEiJFoA/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/v4SUMYaxKpd7U7cktmrwwEiJFoA/1/da"><img src="http://feedads.g.doubleclick.net/~a/v4SUMYaxKpd7U7cktmrwwEiJFoA/1/di" border="0" ismap="true"></img></a></p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/StoriesThatSell?a=_qQYjea6Yj0:j4ecrMyptsU:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/StoriesThatSell?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/StoriesThatSell?a=_qQYjea6Yj0:j4ecrMyptsU:YwkR-u9nhCs"><img src="http://feeds.feedburner.com/~ff/StoriesThatSell?d=YwkR-u9nhCs" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/StoriesThatSell/~4/_qQYjea6Yj0" height="1" width="1"/> http://mymarketingwriter.com/2009/07/colorado_marketing_firm_names_janice_winner_2009/feed/ 2 http://mymarketingwriter.com/2009/07/colorado_marketing_firm_names_janice_winner_2009/ Customer Quotes: Q&A with Denver pro copywriter Laura Lee Ellis http://feedproxy.google.com/~r/StoriesThatSell/~3/HCFr9R2SiMQ/ http://mymarketingwriter.com/2009/06/denver-copywriter-laura-lee-ellis/#comments Thu, 11 Jun 2009 22:28:59 +0000 Ken http://mymarketingwriter.com/?p=605 In this interview excerpt, a powerfully customer-centric Denver company talks about how its <strong>user feedback gets the Red Carpet treatment...</strong> <p><a href="http://feedads.g.doubleclick.net/~a/4DU0OO11bRIi9B0g5_2Raf4MTBM/0/da"><img src="http://feedads.g.doubleclick.net/~a/4DU0OO11bRIi9B0g5_2Raf4MTBM/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/4DU0OO11bRIi9B0g5_2Raf4MTBM/1/da"><img src="http://feedads.g.doubleclick.net/~a/4DU0OO11bRIi9B0g5_2Raf4MTBM/1/di" border="0" ismap="true"></img></a></p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/StoriesThatSell?a=HCFr9R2SiMQ:--3b-VTh21g:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/StoriesThatSell?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/StoriesThatSell?a=HCFr9R2SiMQ:--3b-VTh21g:YwkR-u9nhCs"><img src="http://feeds.feedburner.com/~ff/StoriesThatSell?d=YwkR-u9nhCs" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/StoriesThatSell/~4/HCFr9R2SiMQ" height="1" width="1"/> http://mymarketingwriter.com/2009/06/denver-copywriter-laura-lee-ellis/feed/ 0 http://mymarketingwriter.com/2009/06/denver-copywriter-laura-lee-ellis/ Thank you! Nominees are in for the 2009 “Janice” Award… http://feedproxy.google.com/~r/StoriesThatSell/~3/WW3W1R7r8bo/ http://mymarketingwriter.com/2009/06/free-copywriting-award-nominate/#comments Mon, 08 Jun 2009 18:18:10 +0000 Ken http://mymarketingwriter.com/?p=593 MMW is about to donate <strong>free marketing content to a great organization. You can help decide</strong> which organization that will be. Come submit your nominee for the 2009 Janice Award... <p><a href="http://feedads.g.doubleclick.net/~a/EmB3gYlrHlo3gjbua4HNLLD36v4/0/da"><img src="http://feedads.g.doubleclick.net/~a/EmB3gYlrHlo3gjbua4HNLLD36v4/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/EmB3gYlrHlo3gjbua4HNLLD36v4/1/da"><img src="http://feedads.g.doubleclick.net/~a/EmB3gYlrHlo3gjbua4HNLLD36v4/1/di" border="0" ismap="true"></img></a></p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/StoriesThatSell?a=WW3W1R7r8bo:qdc1W9i9GAw:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/StoriesThatSell?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/StoriesThatSell?a=WW3W1R7r8bo:qdc1W9i9GAw:YwkR-u9nhCs"><img src="http://feeds.feedburner.com/~ff/StoriesThatSell?d=YwkR-u9nhCs" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/StoriesThatSell/~4/WW3W1R7r8bo" height="1" width="1"/> http://mymarketingwriter.com/2009/06/free-copywriting-award-nominate/feed/ 2 http://mymarketingwriter.com/2009/06/free-copywriting-award-nominate/ Testimonials (Part 1): use these six filters to select your best customer quotes http://feedproxy.google.com/~r/StoriesThatSell/~3/VNBNoLENGPc/ http://mymarketingwriter.com/2009/06/six-filters-help-id-best-testimonials/#comments Sun, 07 Jun 2009 19:43:50 +0000 Ken http://mymarketingwriter.com/?p=587 If you ever write one word of ad copy, you'd better know <strong>how to work with customer quotes.</strong> This post is a tease (sorry) to invite you over to my <en>Denver Examiner</em> blog for a 2-part article on <strong>how to pull max value from feedback</strong> your happy customers give. All in handy checklist form! <p><a href="http://feedads.g.doubleclick.net/~a/WcDCixYdxX2QchZPeSJWyBCzRgc/0/da"><img src="http://feedads.g.doubleclick.net/~a/WcDCixYdxX2QchZPeSJWyBCzRgc/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/WcDCixYdxX2QchZPeSJWyBCzRgc/1/da"><img src="http://feedads.g.doubleclick.net/~a/WcDCixYdxX2QchZPeSJWyBCzRgc/1/di" border="0" ismap="true"></img></a></p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/StoriesThatSell?a=VNBNoLENGPc:XFPRET7Xy2Y:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/StoriesThatSell?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/StoriesThatSell?a=VNBNoLENGPc:XFPRET7Xy2Y:YwkR-u9nhCs"><img src="http://feeds.feedburner.com/~ff/StoriesThatSell?d=YwkR-u9nhCs" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/StoriesThatSell/~4/VNBNoLENGPc" height="1" width="1"/> http://mymarketingwriter.com/2009/06/six-filters-help-id-best-testimonials/feed/ 0 http://mymarketingwriter.com/2009/06/six-filters-help-id-best-testimonials/ Writer: are you getting paid BY the word… or FOR the words? http://feedproxy.google.com/~r/StoriesThatSell/~3/xk-xINKLVVU/ http://mymarketingwriter.com/2009/06/paid_by_the_word/#comments Fri, 05 Jun 2009 01:32:12 +0000 Ken http://mymarketingwriter.com/?p=568 Haiku is so zen, I'm going to post one at a time from now on. Here's a really nice one, from another writer who digs the form... <p><a href="http://feedads.g.doubleclick.net/~a/U9pBxAvm0IsVYcyPTW3f8ueg0xU/0/da"><img src="http://feedads.g.doubleclick.net/~a/U9pBxAvm0IsVYcyPTW3f8ueg0xU/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/U9pBxAvm0IsVYcyPTW3f8ueg0xU/1/da"><img src="http://feedads.g.doubleclick.net/~a/U9pBxAvm0IsVYcyPTW3f8ueg0xU/1/di" border="0" ismap="true"></img></a></p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/StoriesThatSell?a=xk-xINKLVVU:dd3xCatcMq0:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/StoriesThatSell?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/StoriesThatSell?a=xk-xINKLVVU:dd3xCatcMq0:YwkR-u9nhCs"><img src="http://feeds.feedburner.com/~ff/StoriesThatSell?d=YwkR-u9nhCs" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/StoriesThatSell/~4/xk-xINKLVVU" height="1" width="1"/> http://mymarketingwriter.com/2009/06/paid_by_the_word/feed/ 0 http://mymarketingwriter.com/2009/06/paid_by_the_word/