Steve Anderson

Pitney Bowes Online Postage

Steve Anderson — Mon, 30 Apr 2012 13:25:24 +0000

It’s easy for agencies—especially smaller ones—to overpay when mailing and shipping. There are steps agency owners can take to prevent overspending and improve productivity. Pitney Bowes has a new online postage stamp service called pbSmartPostage that allows small business owners to buy and print postage stamps online, print exact postage when combined with a postal [...]

Google Creates Free Mobile Resource

Steve Anderson — Mon, 23 Apr 2012 13:20:21 +0000

Google has launched GoMo, a free website resource that seeks to encourage businesses to create mobile options. “Every day more and more of your customers are looking for you on mobile devices,” Google writes in an official blog post. “If you don’t have a site that works for mobile, you’re missing out.” Located at HowToGoMo.com, [...]

Human Gestures: The New User Interface?

Steve Anderson — Mon, 16 Apr 2012 16:15:21 +0000

Microsoft’s Kinect, a motion sensing input device originally designed for the Xbox 360, turned one year old last November. The device has made a huge impact, from casual gamers to device hackers around the world. Perhaps most importantly, it’s helped create an entire new category of human-computer interface. The original interface was the Command Line [...]

Interesting Mobile Facts

Steve Anderson — Mon, 09 Apr 2012 16:08:20 +0000

Forrester’s research shows that the mobile Internet is starting to become the primary way people access and use the Internet around the world. This is starting to look like what Steve Jobs called the “post-PC” world. Forrester sees potential for growth of mobile commerce. Twenty-five percent of people in the United States have researched retail [...]

Dreading Watching Another Presentation?

Steve Anderson — Mon, 02 Apr 2012 14:02:46 +0000

A new study from online presentation software company, SlideRocket, found that Microsoft PowerPoint is one of the most difficult and least engaging pieces of office software. Over 30% of respondents reported falling asleep during a PowerPoint presentation. Of those, almost 20% have said they’ve fallen asleep so many times that they’ve lost count. The survey [...]

Test Your Website Usability

Steve Anderson — Mon, 26 Mar 2012 15:57:27 +0000

Big companies almost always have someone test websites under development for usability prior to going live. Most agencies never think about this option. It is similar to companies hiring hackers to test the Internet security of their business website or IT devices. UserTesting is a company that pays consumers or customers to pick through your [...]

Lessons from Steve Jobs

Steve Anderson — Mon, 19 Mar 2012 16:52:26 +0000

My wife, Karen, and I have a mixed marriage. She’s a Mac. I’m a PC. Some might argue that I even fit the PC character in the now famous Apple commercials comparing Apple products to Microsoft products. I’ve always respected Apple products, but have not been an Apple fan myself. My first purchase of an [...]

Growth of Texting

Steve Anderson — Mon, 12 Mar 2012 13:45:53 +0000

It should come as no surprise, especially if you have kids, that the amount of texting for smartphone users continues to increase. Some 83% of American adults own cell phones and three-quarters of them (73%) send and receive text messages. The Pew Research Center’s Internet & American Life Project asked those cell phone owners in [...]

GEICO Facebook App Opens Access GEICO Policies

Steve Anderson — Mon, 05 Mar 2012 14:36:50 +0000

GEICO has launched a new Facebook app called GEICO Shortcuts. It gives GEICO policyholders access to their insurance information using the functionality of their Facebook account. “Facebook’s dramatic growth has significantly changed the way people consume information,” said Steve Smith, GEICO assistant vice president for information technology. “We’ve created an app that makes it easier [...]

Easily Manage Website Passwords

Steve Anderson — Wed, 29 Feb 2012 19:52:10 +0000

Managing multiple website passwords is one of the more difficult tasks for agency personnel. While tools like Transformation Station and TransactNOW help with this process, there continues to be many sites that your staff goes to daily where each time they have to manually enter User ID and password information. RoboForm is a tool that [...]