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<channel>
	<title>Stephen Mulligan Website Design</title>
	
	<link>http://www.stephenmulligan.co.uk</link>
	<description>Website Design and Development</description>
	<lastBuildDate>Thu, 25 Aug 2011 19:02:35 +0000</lastBuildDate>
	<language>en</language>
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		<atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="self" type="application/rss+xml" href="http://feeds.feedburner.com/StephenMulligan" /><feedburner:info uri="stephenmulligan" /><atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="hub" href="http://pubsubhubbub.appspot.com/" /><feedburner:emailServiceId>StephenMulligan</feedburner:emailServiceId><feedburner:feedburnerHostname>http://feedburner.google.com</feedburner:feedburnerHostname><item>
		<title>Free Google+ invitations</title>
		<link>http://feedproxy.google.com/~r/StephenMulligan/~3/wNHirE6ZhBM/</link>
		<comments>http://www.stephenmulligan.co.uk/social-marketing/google-plus-invitations/#comments</comments>
		<pubDate>Thu, 25 Aug 2011 19:02:35 +0000</pubDate>
		<dc:creator>Stephen Mulligan</dc:creator>
				<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[google plus]]></category>
		<category><![CDATA[invitations]]></category>
		<category><![CDATA[invites]]></category>

		<guid isPermaLink="false">http://www.stephenmulligan.co.uk/?p=207</guid>
		<description><![CDATA[I have 150 Google+ invitations to give away. If anyone wants one drop me a line. Just write your request in the comments below and I will send the invitation to the e-mail address you give in the comment form. (Your e-mail address will not be exposed to the public or transferred to any third [...]<p><a href="http://www.stephenmulligan.co.uk/social-marketing/google-plus-invitations/">Free Google+ invitations</a> is a post from: <a href="http://www.stephenmulligan.co.uk">Stephen Mulligan Website Design</a></p>
]]></description>
			<content:encoded><![CDATA[<p>I have 150 Google+ invitations to give away. If anyone wants one drop me a line.</p>
<p><img class="alignnone size-full wp-image-208" title="Google+" src="http://www.stephenmulligan.co.uk/files/2011/08/google-plus-1.jpg" alt="Google+" width="300" height="300" /></p>
<p><span id="more-207"></span></p>
<p>Just write your request in the comments below and I will send the invitation to the e-mail address you give in the comment form. (Your e-mail address will not be exposed to the public or transferred to any third party).</p>
<p>Invites will be given out on a first-come-first-served basis.</p>
<p><a href="http://www.stephenmulligan.co.uk/social-marketing/google-plus-invitations/">Free Google+ invitations</a> is a post from: <a href="http://www.stephenmulligan.co.uk">Stephen Mulligan Website Design</a></p>
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		<item>
		<title>Subscription</title>
		<link>http://feedproxy.google.com/~r/StephenMulligan/~3/Rrksj9UAH1c/</link>
		<comments>http://www.stephenmulligan.co.uk/services/subscription/#comments</comments>
		<pubDate>Fri, 12 Aug 2011 19:58:43 +0000</pubDate>
		<dc:creator>Stephen Mulligan</dc:creator>
		
		<guid isPermaLink="false">http://www.stephenmulligan.co.uk/?page_id=201</guid>
		<description><![CDATA[In a tough economic environment it doesn&#8217;t suit every company&#8217;s finances to pump capital into development or re-development of their website. That&#8217;s why I&#8217;ve come up with the subscription package. The Problem Usually payment for web development works like this: Negotiate the deal with the developer Pay 50% up front Site gets developed Pay the [...]<p><a href="http://www.stephenmulligan.co.uk/services/subscription/">Subscription</a> is a post from: <a href="http://www.stephenmulligan.co.uk">Stephen Mulligan Website Design</a></p>
]]></description>
			<content:encoded><![CDATA[<p>In a tough economic environment it doesn&#8217;t suit every company&#8217;s finances to pump capital into development or re-development of their website. That&#8217;s why I&#8217;ve come up with the subscription package.</p>
<h2>The Problem</h2>
<p>Usually payment for web development works like this:</p>
<ul>
<li>Negotiate the deal with the developer</li>
<li>Pay 50% up front</li>
<li>Site gets developed</li>
<li>Pay the remaining 50%</li>
</ul>
<p>This system has a number of flaws:</p>
<ul>
<li>The client is risking 50% of full payment up front</li>
<li>When the full amount is paid at the end of the development cycle the client has still not received any benefit from the site as it will not have developed any revenue yet</li>
<li>The developer has no motivation to continue tuning the site or recommending to the client how they can make it perform better</li>
</ul>
<h2>The Solution</h2>
<p>For qualifying clients I am offering a subscription service with the following features:</p>
<ul>
<li>Fixed payment every month for the life of the site</li>
<li>Typically £50 to £150 per month</li>
<li>Includes Hosting</li>
<li>Includes site redesign every two years</li>
<li>Includes mentoring service</li>
</ul>
<p>&nbsp;</p>
<p><a href="http://www.stephenmulligan.co.uk/services/subscription/">Subscription</a> is a post from: <a href="http://www.stephenmulligan.co.uk">Stephen Mulligan Website Design</a></p>
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		<item>
		<title>Machines that go Bing makes it into Alltop</title>
		<link>http://feedproxy.google.com/~r/StephenMulligan/~3/51RYTJLOkj8/</link>
		<comments>http://www.stephenmulligan.co.uk/link-building/machines-alltop/#comments</comments>
		<pubDate>Fri, 08 Jul 2011 19:35:16 +0000</pubDate>
		<dc:creator>Stephen Mulligan</dc:creator>
				<category><![CDATA[Link Building]]></category>
		<category><![CDATA[alltop]]></category>
		<category><![CDATA[guy kawasaki]]></category>
		<category><![CDATA[links]]></category>

		<guid isPermaLink="false">http://www.stephenmulligan.co.uk/?p=186</guid>
		<description><![CDATA[If you&#8217;ve looked through my portfolio you may have come across machinesthatgobing.com, my gadgets blog. About two years ago I submitted the site to Alltop.com and after a long wait I got an e-mail from them saying they&#8217;ve decided to let me in! Alltop was created by Guy Kawasaki, Kathryn Henkens and Will Mayall and [...]<p><a href="http://www.stephenmulligan.co.uk/link-building/machines-alltop/">Machines that go Bing makes it into Alltop</a> is a post from: <a href="http://www.stephenmulligan.co.uk">Stephen Mulligan Website Design</a></p>
]]></description>
			<content:encoded><![CDATA[<p>If you&#8217;ve looked through my portfolio you may have come across <a title="Machines that go Bing" href="http://www.machinesthatgobing.com">machinesthatgobing.com</a>, my gadgets blog. About two years ago I submitted the site to <a title="Alltop" href="http://www.alltop.com">Alltop.com</a> and after a long wait I got an e-mail from them saying they&#8217;ve decided to let me in!</p>
<p><img class="alignnone size-full wp-image-190" title="Alltop badge" src="http://www.stephenmulligan.co.uk/files/2011/07/alltop-badge.jpg" alt="Alltop badge" width="250" height="250" /></p>
<p><span id="more-186"></span></p>
<p>Alltop was created by Guy Kawasaki, Kathryn Henkens and Will Mayall and they say:</p>
<blockquote><p>&#8220;You can think of Alltop as the “online magazine rack” of the web. We’ve subscribed to thousands of sources to provide “aggregation without aggravation.” To be clear, Alltop pages are starting points—they are not destinations per se. Ultimately, our goal is to enhance your online reading by displaying stories from sources that you’re already visiting plus helping you discover sources that you didn’t know existed.&#8221;</p></blockquote>
<p>So it&#8217;s an RSS aggregator.</p>
<p>The upshot is this: if you want a free link from a PR6 page just fill in the form on this page <a title="Alltop submission page" href="http://alltop.com/submission/">here</a>. When your site finds itself at the bottom of a topic page don&#8217;t be surprised if you don&#8217;t get any traffic from it. I imagine the traffic levels build up gradually as you climb up the page positions. (currently I&#8217;m languishing in second-to-last place).</p>
<p><a href="http://www.stephenmulligan.co.uk/link-building/machines-alltop/">Machines that go Bing makes it into Alltop</a> is a post from: <a href="http://www.stephenmulligan.co.uk">Stephen Mulligan Website Design</a></p>
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		<title>E-mail Subscription</title>
		<link>http://feedproxy.google.com/~r/StephenMulligan/~3/dp2jPZ1iXBY/</link>
		<comments>http://www.stephenmulligan.co.uk/e-mail-subscription/#comments</comments>
		<pubDate>Tue, 28 Jun 2011 14:51:29 +0000</pubDate>
		<dc:creator>Stephen Mulligan</dc:creator>
		
		<guid isPermaLink="false">http://www.stephenmulligan.co.uk/?page_id=179</guid>
		<description><![CDATA[Our e-mail subscriptions are handled by Feedburner. Please enter your e-mail address below and Feedburner will send you an e-mail every time we publish a post. Enter your email address: After you click on &#8216;Subscribe&#8217; you must do two things: Wait for a new window to open and type in the warped text that you [...]<p><a href="http://www.stephenmulligan.co.uk/e-mail-subscription/">E-mail Subscription</a> is a post from: <a href="http://www.stephenmulligan.co.uk">Stephen Mulligan Website Design</a></p>
]]></description>
			<content:encoded><![CDATA[<p>Our e-mail subscriptions are handled by Feedburner. Please enter your  e-mail address below and Feedburner will send you an e-mail every time  we publish a post.</p>
<div><form action="http://feedburner.google.com/fb/a/mailverify" method="post" target="popupwindow" onsubmit="window.open('http://feedburner.google.com/fb/a/mailverify?uri=stephenmulligan', 'popupwindow', 'scrollbars=yes,width=550,height=520');return true">
	<fieldset>
		<p>
			Enter your email address:
		</p>
		<p>
			<input type="text" name="email" />
		</p>
		<p>
			<input type="hidden" value="stephenmulligan" name="uri" />
			<input type="hidden" name="loc" value="en_GB" />
			<input type="submit" value="Subscribe" />
		</p>
	</fieldset>
</form></div>
<p><strong>After you click on &#8216;Subscribe&#8217; you must do two things:</strong></p>
<ol>
<li>Wait for a new window to open and type in the warped text that you  see in the box (this is to prove that you are not a software program)</li>
<li>Wait for a new e-mail to appear in your &#8216;in&#8217; box from the Feedburner. When it arrives click on the link in the e-mail message</li>
</ol>
<p><strong>If you do not do both of these things your subscription will not be successful.</strong></p>
<p>Thank you</p>
<p><a href="http://www.stephenmulligan.co.uk/e-mail-subscription/">E-mail Subscription</a> is a post from: <a href="http://www.stephenmulligan.co.uk">Stephen Mulligan Website Design</a></p>
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		<item>
		<title>Two-step authentication for your website</title>
		<link>http://feedproxy.google.com/~r/StephenMulligan/~3/r48hHjfLgA0/</link>
		<comments>http://www.stephenmulligan.co.uk/security/two-time-authentication/#comments</comments>
		<pubDate>Mon, 27 Jun 2011 08:33:13 +0000</pubDate>
		<dc:creator>Stephen Mulligan</dc:creator>
				<category><![CDATA[Security]]></category>
		<category><![CDATA[2 step authentication]]></category>
		<category><![CDATA[authentication]]></category>
		<category><![CDATA[digipass]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[wordpress]]></category>

		<guid isPermaLink="false">http://stephenmulligan.jpegradar.com/?p=1</guid>
		<description><![CDATA[If you are a HSBC customer you will have been issued by now with a Digipass gadget in the form of one of the many models manufactured by Vasco. It adds another layer of security to your internet-enabled bank account because a hacker would need to have your Digipass widget, know your PIN number and [...]<p><a href="http://www.stephenmulligan.co.uk/security/two-time-authentication/">Two-step authentication for your website</a> is a post from: <a href="http://www.stephenmulligan.co.uk">Stephen Mulligan Website Design</a></p>
]]></description>
			<content:encoded><![CDATA[<p>If you are a HSBC customer you will have been issued by now with a Digipass gadget in the form of one of the many models manufactured by <a title="Vasco corporate website" href="http://www.vasco.com/">Vasco</a>. It adds another layer of security to your internet-enabled bank account because a hacker would need to have your Digipass widget, know your PIN number and your account id.</p>
<p><img class="alignnone size-full wp-image-169 photograph" title="Digipass key generator" src="http://www.stephenmulligan.co.uk/files/2011/02/digipass.jpg" alt="Digipass key generator" width="316" height="448" /></p>
<p><span id="more-1"></span>Now usernames are no security at all and usually easy to guess. Passwords should be more difficult but most people are bad at choosing them. In an effort to make passwords easy to remember they are usually easy to guess and lists of the most common passwords used on the internet are easy to find making a dictionary attack trivial in most cases. In addition to your id number HSBC&#8217;s login system now requires a secret question to be answered and a one-time login number generated from the Digipass gadget. This make breaking in much more difficult without the security number generator.</p>
<h2>For the rest of us</h2>
<p>Wouldn&#8217;t it be great if this system were available to all websites? Well fortunately there is something available which can be added to all WordPress sites and its absolutely free. The requirements are:</p>
<ul>
<li>Mobile phone running one of the following OSs:
<ul>
<li>Android version 1.5 or later</li>
<li>BlackBerry OS 4.2 &#8211; 4.7</li>
<li>iPhone iOS 4 or later</li>
</ul>
</li>
<li>WordPress Site</li>
<li>PHP installation including SHA1 and SHA256 hashing algorithms</li>
</ul>
<p>The plugin is based on Google&#8217;s 2-step authentication systems which have also been being rolled out over the last few months. What Google has done is made their system open-source so any website can use it. For WordPress users all the code has been bound up in a simple-to-install plugin. So here&#8217;s how to install it:</p>
<p>Through the admin side of your WordPress installation install the &#8216;Google Authenticator&#8217; plugin in the usual way (go to plugins-&gt;add new, search for &#8216;Google Authenticator&#8217;, click &#8216;install&#8217;). If you want to use the plugin on your admin account you should install the plugin &#8216;network-wide&#8217;.</p>
<p>The Google Authenticator is activated on a user-by-user basis and some people don&#8217;t have the phones required for Google Authentication to work so it&#8217;s best to make users aware of the plugin and let them set up their accounts themselves. You will probably want to activate Google Authenticator for your own admin account at the very least, so…</p>
<p>Find your user profile and you will see a new section inserted into the list of data. Click on the checkbox next to &#8216;activate&#8217;. Enter the description you want to use to identify your site on the phone application.</p>
<p><img class="alignnone size-full wp-image-171 photograph" title="Google Authenticator Settiings" src="http://www.stephenmulligan.co.uk/files/2011/02/qr-code.jpg" alt="Google Authenticator Settiings" width="680" height="500" /></p>
<p>Click on &#8216;Create new secret&#8217; and a new code will appear. Now you need to get this code and other information into your phone so on your phone download and install the &#8216;Google Authenticator&#8217;. The phone app has the facility to read a range of bar-codes including the QRcode above so scan the QRcode using the app and the account will be installed in you phone app.</p>
<p>Now, when you try to log into your account your login screen will include an additional field labelled &#8216;Google Authenticator&#8217;.</p>
<p><img class="alignnone size-full wp-image-172 photograph" title="Google Authenticator login screen" src="http://www.stephenmulligan.co.uk/files/2011/02/login.jpg" alt="Google Authenticator login screen" width="354" height="276" /></p>
<p>To fill in this field get your phone and start the Google Authenticator App. Under the description you gave you will see a login code. This code changes every minute because it is time-based so you shouldmake sure your phone and your WordPress Installation have their times set accurately. If you are travelling make sure the time-zone is set properly on your phone.</p>
<p>Type this code in the third field.</p>
<p><img class="alignnone size-full wp-image-170 photograph" title="Google Authenticator App" src="http://www.stephenmulligan.co.uk/files/2011/02/google-authenticator-app.jpg" alt="Google Authenticator App" width="360" height="600" /></p>
<p>If you did everything right you should now have gained access to your site with all the normal facilities available.</p>
<p><a href="http://www.stephenmulligan.co.uk/security/two-time-authentication/">Two-step authentication for your website</a> is a post from: <a href="http://www.stephenmulligan.co.uk">Stephen Mulligan Website Design</a></p>
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		<item>
		<title>The Honorary Doctors Association Admin</title>
		<link>http://feedproxy.google.com/~r/StephenMulligan/~3/lPmG46nZAUs/</link>
		<comments>http://www.stephenmulligan.co.uk/portfolio/hdaadmin/#comments</comments>
		<pubDate>Wed, 09 Feb 2011 18:50:45 +0000</pubDate>
		<dc:creator>Stephen Mulligan</dc:creator>
		
		<guid isPermaLink="false">http://www.stephenmulligan.co.uk/</guid>
		<description><![CDATA[The Honorary Doctors Association required a means of managing their database from any point in the World and with the ability to grow and adapt with the changing needs of a growing organisation. Their full requirements were: Low running costs A secure password-protected installation Similar domain name to public site but able to be physically [...]<p><a href="http://www.stephenmulligan.co.uk/portfolio/hdaadmin/">The Honorary Doctors Association Admin</a> is a post from: <a href="http://www.stephenmulligan.co.uk">Stephen Mulligan Website Design</a></p>
]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone size-full wp-image-100 photograph" title="Honorary Doctors Association administration / database management" src="http://www.stephenmulligan.co.uk/files/2011/02/hdaadmin500L.png" alt="Honorary Doctors Association administration / database management" width="500" height="298" /></p>
<p>The Honorary Doctors Association required a means of managing their database from any point in the World and with the ability to grow and adapt with the changing needs of a growing organisation.</p>
<p>Their full requirements were:</p>
<ul>
<li>Low running costs</li>
<li>A secure password-protected installation</li>
<li>Similar domain name to public site but able to be physically separate</li>
<li>Columnar &#8216;side-by-side&#8217; user interface already developed for Chairman&#8217;s private practice</li>
<li>Automatic handling of Doctors&#8217; &#8216;rota&#8217;</li>
<li>Calendar</li>
</ul>
<h2>Low Running Costs</h2>
<p>The site runs on the classic Linux / Apache / MySQL / PHP platform and so all technologies are open-source and therefore free of license fees, purchase fees or royalties. The system is designed so that the client can make all necessary changes over the life of the system without interaction from programmers or server managers.</p>
<h2>Secure Protected Installation.</h2>
<p>We used Apache&#8217;s built-in url-based Basic password protection scheme to provide secure accounts without the development cost of writing or purchasing an account framework.</p>
<h2>Domain Name Branding</h2>
<p>The system runs on a &#8216;admin&#8217; sub-domain of the main domain &#8216;honorarydoctors.org&#8217;. Currently the admin system and the public site run on the same server. If the need ever arose to run both from different locations we would simply set up a CNAME DNS record to point to the new admin-systems location.</p>
<h2>Columnar user interface</h2>
<p>Inspired by the Mac OS X user interface used throughout the offices of the HDA I was asked to re-produce the side-by-side column interface. This allows a new block of information to appear when clicking a link but the original page remains visible on the page. Each further click brings up the new information to the right hand side. When a user has buried their way deep into the data that can clearly see the rout they have taken to get there.</p>
<p>This represents a very user-friendly way of navigating a complicated data-space even for users with no database experience.</p>
<h2>Rota handling</h2>
<p>The <em>pro-bono</em> work has to be distributed evenly among specialists in any one particular area and this required a disciplined system to be set up for when a referral was made:</p>
<ol>
<li>The GP refers the patient or the patient refers themselves to the HDA</li>
<li>The system selects a specialist based on speciality and how long ago they did some work for the HDA</li>
<li>A referral e-mail is sent to the specialist introducing the patient</li>
<li>The specialist reports back to the HDA regularly throughout the episode where a diary on the system logs each entry</li>
<li>The specialist informs the HDA that the referral has terminated and this is entered into the system</li>
</ol>
<p>The system accommodates all of the above steps and enhances many of them by automatically selecting the appropriate specialist and recording regular diary incidents relating to the case.</p>
<h2>Testemonial</h2>
<blockquote><p>“Having worked with Stephen for many years I know him to be among the  most reliable of London IT professionals. For this reason we asked him  to develop our back-end systems for the HDA. As expected they are easy  to use and was completed on time and to budget. I can highly recommend  him for any web-based project.”</p></blockquote>
<p><a href="http://www.stephenmulligan.co.uk/portfolio/hdaadmin/">The Honorary Doctors Association Admin</a> is a post from: <a href="http://www.stephenmulligan.co.uk">Stephen Mulligan Website Design</a></p>
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		<title>Long-Term Management</title>
		<link>http://feedproxy.google.com/~r/StephenMulligan/~3/dlXDbGlaIlI/</link>
		<comments>http://www.stephenmulligan.co.uk/services/management/#comments</comments>
		<pubDate>Wed, 09 Feb 2011 16:00:33 +0000</pubDate>
		<dc:creator>Stephen Mulligan</dc:creator>
		
		<guid isPermaLink="false">http://www.stephenmulligan.co.uk/</guid>
		<description><![CDATA[Many small businesses experience problems finding site development teams that can offer full life commitment to your web project. If you hire a web developer, a web designer, a copy writer and a search engine optimizer such a team can result in commitment problems. While each professional is able to commit themselves to the project [...]<p><a href="http://www.stephenmulligan.co.uk/services/management/">Long-Term Management</a> is a post from: <a href="http://www.stephenmulligan.co.uk">Stephen Mulligan Website Design</a></p>
]]></description>
			<content:encoded><![CDATA[<p>Many small businesses experience problems finding site development teams that can offer full life commitment to your web project.</p>
<p>If you hire a web developer, a web designer, a copy writer and a search engine optimizer such a team can result in commitment problems. While each professional is able to commit themselves to the project they cannot guarantee the commitment of any of the other team members. Inevitably, some drop out and you are left with the task of finding a replacement and acclimatizing them to the project and its history.</p>
<p>Since I offer all of these services I can guarantee full provision of all services for your site for the lifetime of the project including:</p>
<ul>
<li>Search engine optimization</li>
<li>Content mentoring</li>
<li>Social site mentoring</li>
<li>Development</li>
<li>Marketing</li>
<li>Hosting</li>
</ul>
<p><a href="http://www.stephenmulligan.co.uk/services/management/">Long-Term Management</a> is a post from: <a href="http://www.stephenmulligan.co.uk">Stephen Mulligan Website Design</a></p>
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		<title>Mentoring</title>
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		<pubDate>Wed, 09 Feb 2011 15:43:28 +0000</pubDate>
		<dc:creator>Stephen Mulligan</dc:creator>
		
		<guid isPermaLink="false">http://www.stephenmulligan.co.uk/</guid>
		<description><![CDATA[As a small business you will probably want to minimize the cost of constantly generating new content for your web site and for the social media accounts you have set up by using a member of staff you already employ. I can provide a number of support services for your in-house website editor or social [...]<p><a href="http://www.stephenmulligan.co.uk/services/mentoring/">Mentoring</a> is a post from: <a href="http://www.stephenmulligan.co.uk">Stephen Mulligan Website Design</a></p>
]]></description>
			<content:encoded><![CDATA[<p>As a small business you will probably want to minimize the cost of constantly generating new content for your web site and for the social media accounts you have set up by using a member of staff you already employ. I can provide a number of support services for your in-house website editor or social marketer to help them produce copy that will push your site to the top of search engine result pages and get you talked about on social sites.</p>
<h2>Content Mentoring</h2>
<p>Most of the sites I produce have a blog included. While this may seem unnecessary it&#8217;s a fact that search engines love blogs and here&#8217;s why:</p>
<ul>
<li>Blogs produce fresh content</li>
<li>Blogs are interactive and generate comments and links</li>
<li>Blogging software provides search-engine-friendly resources</li>
</ul>
<p>It is therefore to your advantage to have a blog on your site into which you make regular keyword-rich posts. I can provide training, copy advice and keyword recommendations to your staff and help them to keep to an agreed schedule of posting and content production.</p>
<h2>Social Media Mentoring</h2>
<p>Similarly social media sites are great for generating conversations about your brand and products. But it takes time and skill to develop a family of followers who want to hear what you have to say. I can help you build a following on Facebook, Twitter and any niche social sites relevant to your industry.</p>
<p><a href="http://www.stephenmulligan.co.uk/services/mentoring/">Mentoring</a> is a post from: <a href="http://www.stephenmulligan.co.uk">Stephen Mulligan Website Design</a></p>
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		<title>Social Media</title>
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		<pubDate>Wed, 09 Feb 2011 15:41:51 +0000</pubDate>
		<dc:creator>Stephen Mulligan</dc:creator>
		
		<guid isPermaLink="false">http://www.stephenmulligan.co.uk/</guid>
		<description><![CDATA[Google&#8217;s webmaster guidelines tell us that &#8216;Content is King&#8217; and while it is certainly true it is only half the equation. What is the point of great content if nobody is talking about it? Once your site is built you&#8217;ve got to get those conversations going. This might be in the form of FaceBook status [...]<p><a href="http://www.stephenmulligan.co.uk/services/social-media/">Social Media</a> is a post from: <a href="http://www.stephenmulligan.co.uk">Stephen Mulligan Website Design</a></p>
]]></description>
			<content:encoded><![CDATA[<p>Google&#8217;s webmaster guidelines tell us that &#8216;Content is King&#8217; and while it is certainly true it is only half the equation. What is the point of great content if nobody is talking about it?</p>
<p>Once your site is built you&#8217;ve got to get those conversations going. This might be in the form of FaceBook status postings, perhaps even a FaceBook App, and certainly a Twitter account with regular pertinent posts linking to your site.</p>
<p><a href="http://twitter.com/fulltextarchive"><img class="alignnone size-full wp-image-145 photograph" title="Full Text Archive Twitter conversation" src="http://www.stephenmulligan.co.uk/files/2011/02/fulltextarchive-twitter.png" alt="Full Text Archive Twitter conversation" width="500" height="457" /></a></p>
<p>I can either run a campaign, set up your site to automatically publish posts or help you run your own social media campaign in any of the following sites:</p>
<ul>
<li>Delicious</li>
<li>Digg</li>
<li>Facebook</li>
<li>Reddit</li>
<li>StumbleUpon</li>
<li>Twitter</li>
</ul>
<p><a href="http://www.stephenmulligan.co.uk/services/social-media/">Social Media</a> is a post from: <a href="http://www.stephenmulligan.co.uk">Stephen Mulligan Website Design</a></p>
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		<title>Shared Deployment</title>
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		<pubDate>Wed, 09 Feb 2011 15:37:53 +0000</pubDate>
		<dc:creator>Stephen Mulligan</dc:creator>
		
		<guid isPermaLink="false">http://www.stephenmulligan.co.uk/</guid>
		<description><![CDATA[I find that many of my clients have requirements in common. While their branding and design requirements may be completely different the underlying code that drives their site can be virtually identical. I have therefore developed a platform based on WordPress which allows many of my clients to share the same code but still have [...]<p><a href="http://www.stephenmulligan.co.uk/services/shared-deployment/">Shared Deployment</a> is a post from: <a href="http://www.stephenmulligan.co.uk">Stephen Mulligan Website Design</a></p>
]]></description>
			<content:encoded><![CDATA[<p>I find that many of my clients have requirements in common. While their branding and design requirements may be completely different the underlying code that drives their site can be virtually identical.</p>
<p>I have therefore developed a platform based on WordPress which allows many of my clients to share the same code but still have a completely different appearance and navigation trees. For an insight into how different two sites can be take a look at <a title="The Honorary Doctors Association" href="http://www.honorarydoctors.org">www.honorarydoctors.org</a> and <a title="Ruislip Northwood and Pinner Conservative Association" href="http://rnp.conservativeassociation.org">rnp.conservativeassociation.org.</a></p>
<p><a href="http://honorarydoctors.org"><img class="alignleft size-medium wp-image-127 photograph" title="Honorary Doctors Association" src="http://www.stephenmulligan.co.uk/files/2011/02/honorarydoctors-200x173.png" alt="Honorary Doctors Association" width="200" height="173" /></a><a href="http://rnp.conservativeassociation.org"><img class="alignleft size-full wp-image-81 photograph" title="Ruislip Northwood and Pinner Conservative Association" src="http://www.stephenmulligan.co.uk/files/2011/02/RNPCA200L.jpg" alt="Ruislip Northwood and Pinner Conservative Association" width="200" height="692" /></a></p>
<h2 style="clear: both;">Advantages</h2>
<p>The greatest advantage of this system is that if I discover a new coding technique that enhances the functionality or the search engine optimization of the site I can implement it across all the sites in my portfolio instantly and free of charge to the client. This means that your site improves with age! As new techniques become available and standardized they can be added to your site at no risk or cost.</p>
<h2>No Lock-in</h2>
<p>This is not the same as development companies that &#8216;have their own content management system&#8217;. This is just a poor excuse for locking you into their hosting accounts and making it expensive for you to move to a new hosting provider if you&#8217;re not satisfied. This means that although you might be able to get all your graphics and text back you will have to hire a developer to build a site to contain it again.</p>
<p>If at some time you decide to host your site somewhere else and you are using my shared-deployment system I will convert your site to a stand-alone site at no charge. You will then be able to upload the files I give you into any WordPress installation and none of your visitors will be any the wiser.</p>
<p><a href="http://www.stephenmulligan.co.uk/services/shared-deployment/">Shared Deployment</a> is a post from: <a href="http://www.stephenmulligan.co.uk">Stephen Mulligan Website Design</a></p>
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