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<title>SportsPro Media &#45; Notes &amp; Insights</title>
<link>https://www.sportspromedia.com</link>
<description>The SportsPro Media website offers details of every broadcast, sponsorship, personal endorsement, infrastructure, sports property and agency deal done in sport with a value of more than US$500,000.</description>
<copyright>Copyright 2021 SportsPro Media Limited</copyright>
<language>en-GB</language>
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<lastBuildDate>Tue, 07 Sep 2021 07:50:25 BST</lastBuildDate>
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<item>
<title>PODCAST | WeThe15 and the changing demands of the Paralympic mission</title>
<link>https://www.sportspromedia.com/analysis/wethe15&#45;paralympics&#45;tokyo&#45;2020&#45;podcast&#45;craig&#45;spence/?utm_source=Feeds&amp;utm_campaign=Notes+And+Insights&amp;utm_medium=rss</link>
<description>SportsPro editor at large Eoin Connolly talks to Craig Spence, chief brand and communications officer at the IPC, and Jarrod Clyne, human rights advisor for the Human Rights Council at the International Disability Alliance.</description>
<pubDate>Tue, 31 Aug 2021 15:25:00 BST</pubDate>
<author>comment@sportspromedia.com</author>
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<title>PODCAST | Brentford FC chief executive Jon Varney on the life of Premier League newcomers</title>
<link>https://www.sportspromedia.com/analysis/brentford&#45;fc&#45;ceo&#45;jon&#45;varney&#45;premier&#45;league&#45;podcast&#45;interview/?utm_source=Feeds&amp;utm_campaign=Notes+And+Insights&amp;utm_medium=rss</link>
<description>SportsPro editor at large Eoin Connolly talks to Jon Varney, chief executive of newly promoted Premier League soccer club Brentford FC.</description>
<pubDate>Tue, 31 Aug 2021 07:00:00 BST</pubDate>
<author>comment@sportspromedia.com</author>
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<title>‘Intimacy, creativity and personality’: What does the future hold for athlete marketability?</title>
<link>https://www.sportspromedia.com/analysis/50&#45;most&#45;marketable&#45;athletes&#45;2021&#45;sportspro&#45;greenfly&#45;biles&#45;osaka&#45;hamilton/?utm_source=Feeds&amp;utm_campaign=Notes+And+Insights&amp;utm_medium=rss</link>
<description>A week on from the release of SportsPro’s 2021 list of the world’s 50 Most Marketable Athletes, Greenfly president and chief executive Daniel Kirschner and chief marketing officer Tom Kuhr unpick this year’s ranking, and consider what the results say about the changing nature of sports stars’ appeal.</description>
<pubDate>Tue, 31 Aug 2021 07:00:00 BST</pubDate>
<author>comment@sportspromedia.com</author>
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<title>PODCAST | Did the Hundred make it count?</title>
<link>https://www.sportspromedia.com/analysis/the&#45;hundred&#45;ecb&#45;first&#45;season&#45;review&#45;county&#45;cricket&#45;podcast/?utm_source=Feeds&amp;utm_campaign=Notes+And+Insights&amp;utm_medium=rss</link>
<description>SportsPro editor at large Eoin Connolly is joined by senior contributor Matt Rogan to discuss the first season of the Hundred, the England and Wales Cricket Board’s (ECB) much&#45;heralded new short&#45;form competition.</description>
<pubDate>Thu, 26 Aug 2021 07:00:00 BST</pubDate>
<author>comment@sportspromedia.com</author>
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<title>How the innovators behind the new Keep K2 Treadmill are taking new strides in the sports industry</title>
<link>https://www.sportspromedia.com/analysis/basf&#45;keep&#45;k2&#45;treadmill&#45;jens&#45;dierssen&#45;infinergy&#45;technology&#45;interview/?utm_source=Feeds&amp;utm_campaign=Notes+And+Insights&amp;utm_medium=rss</link>
<description>BASF recently launched a new venture into the indoor fitness market with the Keep K2 Treadmill. SportsPro spoke with Jens Dierssen, the German&#45;based chemicals firm’s director of business management, to learn about the evolution of its Infinergy products and the technology’s potential for future collaborations.</description>
<pubDate>Thu, 26 Aug 2021 07:00:00 BST</pubDate>
<author>comment@sportspromedia.com</author>
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<title>Playbook Podcast | How to build an effective board with the English Institute of Sport&#8217;s John Dowson</title>
<link>https://www.sportspromedia.com/analysis/john&#45;dowson&#45;english&#45;institute&#45;of&#45;sport&#45;board&#45;management&#45;cognitive&#45;diversity/?utm_source=Feeds&amp;utm_campaign=Notes+And+Insights&amp;utm_medium=rss</link>
<description>SportsPro senior contributor Matt Rogan speaks with John Dowson, chair at the English Institute of Sport, to discuss the role of the board.</description>
<pubDate>Mon, 23 Aug 2021 20:36:00 BST</pubDate>
<author>comment@sportspromedia.com</author>
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<title>PODCAST | Breaking down the 2021 50 Most Marketable Athletes list</title>
<link>https://www.sportspromedia.com/analysis/podcast&#45;breaking&#45;down&#45;the&#45;2021&#45;50&#45;most&#45;marketable&#45;athletes&#45;list/?utm_source=Feeds&amp;utm_campaign=Notes+And+Insights&amp;utm_medium=rss</link>
<description>SportsPro 50 Most Marketable Athletes 2021, presented by Greenfly, is out now. Here, in this special edition of the SportsPro Podcast, digital editor Tom Bassam welcomes guests from Greenfly and Zoomph to unpack this year&apos;s rankings.</description>
<pubDate>Mon, 23 Aug 2021 08:50:00 BST</pubDate>
<author>comment@sportspromedia.com</author>
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<title>PODCAST | Lionel Messi’s PSG move and what it tells us about how soccer is being run</title>
<link>https://www.sportspromedia.com/analysis/lionel&#45;messi&#45;psg&#45;barcelona&#45;qatar&#45;uefa&#45;ligue&#45;1&#45;la&#45;liga&#45;tariq&#45;panja&#45;podcast/?utm_source=Feeds&amp;utm_campaign=Notes+And+Insights&amp;utm_medium=rss</link>
<description>The New York Times’ global sports reporter Tariq Panja joins deputy editor Sam Carp to assess the commercial impact of Lionel Messi’s arrival at Paris Saint&#45;Germain.</description>
<pubDate>Thu, 19 Aug 2021 07:00:00 BST</pubDate>
<author>comment@sportspromedia.com</author>
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<title>‘You can’t put a ceiling on anything’: Wrexham CEO Fleur Robinson on the club’s A&#45;list ambitions</title>
<link>https://www.sportspromedia.com/analysis/wrexham&#45;afc&#45;ceo&#45;fleur&#45;robinson&#45;reynolds&#45;mcelhenney&#45;takeover&#45;documentary/?utm_source=Feeds&amp;utm_campaign=Notes+And+Insights&amp;utm_medium=rss</link>
<description>The takeover of Wrexham AFC by high&#45;profile actors Ryan Reynolds and Rob McElhenney has catapulted the fifth&#45;tier soccer side into the spotlight. The club’s new chief executive Fleur Robinson talks promotion hopes, big brand involvement and why Hollywood came to north Wales.</description>
<pubDate>Thu, 19 Aug 2021 06:00:00 BST</pubDate>
<author>comment@sportspromedia.com</author>
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<title>PODCAST | FuboTV CEO David Gandler on the future of streaming</title>
<link>https://www.sportspromedia.com/analysis/podcast&#45;fubotv&#45;ceo&#45;david&#45;gandler&#45;interview&#45;sports&#45;streaming&#45;ott/?utm_source=Feeds&amp;utm_campaign=Notes+And+Insights&amp;utm_medium=rss</link>
<description>SportsPro Managing Director, Nick Meacham speaks with the FuboTV co&#45;founder and CEO, David Gandler on the recent success and future of the platform.</description>
<pubDate>Mon, 16 Aug 2021 18:11:00 BST</pubDate>
<author>comment@sportspromedia.com</author>
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<title>Premier League 2021/22 commercial guide: Every club, every sponsor, all the major TV deals</title>
<link>https://www.sportspromedia.com/analysis/premier&#45;league&#45;2021&#45;22&#45;guide&#45;club&#45;sponsor&#45;tv&#45;rights&#45;deals/?utm_source=Feeds&amp;utm_campaign=Notes+And+Insights&amp;utm_medium=rss</link>
<description>As the world’s most lucrative domestic soccer competition returns, SportsPro presents its annual Premier League commercial preview, bringing you all the major off&#45;field developments ahead of the new season.</description>
<pubDate>Fri, 13 Aug 2021 07:04:00 BST</pubDate>
<author>comment@sportspromedia.com</author>
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<title>PODCAST | The Premier League returns and so do the fans</title>
<link>https://www.sportspromedia.com/analysis/podcast&#45;premier&#45;league&#45;2021&#45;22&#45;season&#45;preview&#45;covid&#45;fans&#45;vaccine/?utm_source=Feeds&amp;utm_campaign=Notes+And+Insights&amp;utm_medium=rss</link>
<description>Digital editor Tom Bassam and deputy editor Sam Carp look ahead to the start of the 2021/22 top&#45;flight English soccer season.</description>
<pubDate>Thu, 12 Aug 2021 06:40:00 BST</pubDate>
<author>comment@sportspromedia.com</author>
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<title>LET CEO Alexandra Armas on the tour’s Saudi Aramco partnership and a new dawn for women’s golf</title>
<link>https://www.sportspromedia.com/analysis/ladies&#45;european&#45;tour&#45;alexandra&#45;armas&#45;aramco&#45;series&#45;golf&#45;saudi&#45;arabia&#45;lpga/?utm_source=Feeds&amp;utm_campaign=Notes+And+Insights&amp;utm_medium=rss</link>
<description>The Ladies European Tour’s chief executive discusses running new tournaments, investment from the Saudi Arabian oil giant and why equality lies at the heart of the pair’s collaboration.</description>
<pubDate>Thu, 12 Aug 2021 06:00:00 BST</pubDate>
<author>comment@sportspromedia.com</author>
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<title>Playbook Podcast | The art of acquisitions with Jonathan Perelman of ICM Stellar Sports</title>
<link>https://www.sportspromedia.com/analysis/jonathan&#45;perelman&#45;icm&#45;stellar&#45;sports&#45;agency&#45;management&#45;podcast&#45;interview/?utm_source=Feeds&amp;utm_campaign=Notes+And+Insights&amp;utm_medium=rss</link>
<description>SportsPro senior contributor Matt Rogan speaks with Jonathan Perelman, president of ICM Stellar Sports, to explore the art of the modern acquisition and the rapidly&#45;changing face of athlete representation.</description>
<pubDate>Mon, 09 Aug 2021 18:03:00 BST</pubDate>
<author>comment@sportspromedia.com</author>
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<title>Why the likes of Inter, PSG and Barca are banking on Socios fan tokens to help generate new revenue</title>
<link>https://www.sportspromedia.com/analysis/socios&#45;fan&#45;tokens&#45;blockchain&#45;inter&#45;psg&#45;barca&#45;alexandre&#45;dreyfus&#45;interview/?utm_source=Feeds&amp;utm_campaign=Notes+And+Insights&amp;utm_medium=rss</link>
<description>Socios.com has grown its roster of partners from 20 to 48 in the last seven months alone. Having already generated nearly US$200m in 2021, Alexandre Dreyfus, the company’s founder and CEO, explains why some of the world’s most recognisable sports teams are opening their eyes to the business of fan tokens.</description>
<pubDate>Fri, 06 Aug 2021 06:45:00 BST</pubDate>
<author>comment@sportspromedia.com</author>
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<title>“We&#8217;ve been able to build real credibility”: Inside McLaren Racing&#8217;s expansion in esports and gaming</title>
<link>https://www.sportspromedia.com/analysis/mclaren&#45;racing&#45;shadow&#45;esports&#45;lindsey&#45;eckhouse&#45;gaming&#45;content&#45;f1/?utm_source=Feeds&amp;utm_campaign=Notes+And+Insights&amp;utm_medium=rss</link>
<description>McLaren Racing recently unveiled a new esports, gaming and content creation space at their base in Woking, England. However, this is simply the tip of the iceberg as the Formula One outfit seeks to delve into the realm of content creation, supported by driver Lando Norris. The BlackBook spoke to Lindsey Eckhouse, the team’s director of licensing, ecommerce and esports, to learn more.</description>
<pubDate>Thu, 05 Aug 2021 06:00:00 BST</pubDate>
<author>comment@sportspromedia.com</author>
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<title>PODCAST | Lessons from Tokyo 2020 and what comes next for the Olympic movement</title>
<link>https://www.sportspromedia.com/analysis/tokyo&#45;2020&#45;lessons&#45;olympic&#45;movement&#45;angela&#45;ruggiero&#45;terrence&#45;burns&#45;podcast/?utm_source=Feeds&amp;utm_campaign=Notes+And+Insights&amp;utm_medium=rss</link>
<description>SportsPro editor at large Eoin Connolly is joined by Angela Ruggiero, the co&#45;founder and chief executive of Sports Innovation Lab, and T Burns Sports founder Terrence Burns.</description>
<pubDate>Wed, 04 Aug 2021 17:55:00 BST</pubDate>
<author>comment@sportspromedia.com</author>
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<title>Inside IMG&#8217;s plan to take the Women&#8217;s Scottish Open to the next level</title>
<link>https://www.sportspromedia.com/analysis/img&#45;trust&#45;golf&#45;womens&#45;scottish&#45;open&#45;2021&#45;dumbarnie&#45;links&#45;hallet&#45;interview/?utm_source=Feeds&amp;utm_campaign=Notes+And+Insights&amp;utm_medium=rss</link>
<description>With an updated name, a new title sponsor and its own venue, the Women&apos;s Scottish Open is entering a new era. SportsPro headed to Dumbarnie Links in Fife to find out more about how IMG has redrawn the LET event amid the challenges of the pandemic.</description>
<pubDate>Tue, 03 Aug 2021 06:43:00 BST</pubDate>
<author>comment@sportspromedia.com</author>
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<title>PODCAST | Paris 2024 CEO Etienne Thobois on a new vision for an Olympic city</title>
<link>https://www.sportspromedia.com/analysis/paris&#45;2024&#45;olympics&#45;ceo&#45;etienne&#45;thobois&#45;interview&#45;podcast/?utm_source=Feeds&amp;utm_campaign=Notes+And+Insights&amp;utm_medium=rss</link>
<description>SportsPro editor at large Eoin Connolly speaks to Etienne Thobois, chief executive of the local organising committee for the Paris 2024 Olympic Games.</description>
<pubDate>Tue, 03 Aug 2021 06:05:00 BST</pubDate>
<author>comment@sportspromedia.com</author>
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<title>Out now: SportsPro Issue 114 &#45; Tokyo 2020 and major events</title>
<link>https://www.sportspromedia.com/analysis/sportspro&#45;magazine&#45;114&#45;tokyo&#45;2020&#45;olympic&#45;games&#45;major&#45;event&#45;special/?utm_source=Feeds&amp;utm_campaign=Notes+And+Insights&amp;utm_medium=rss</link>
<description>Issue 114 of SportsPro magazine shines the spotlight on Tokyo 2020 and runs the rule over the business of staging major events in the post&#45;Covid world — from heavyweight boxing bouts to Grand Slam tennis tournaments.</description>
<pubDate>Mon, 02 Aug 2021 14:29:00 BST</pubDate>
<author>comment@sportspromedia.com</author>
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