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	<title>SportDownUnder.com.au</title>
	
	<link>http://www.sportdownunder.com.au</link>
	<description>Your Aussie Sports Management Blog</description>
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		<title>One in Six Billion</title>
		<link>http://www.sportdownunder.com.au/one-in-six-billion/</link>
		<comments>http://www.sportdownunder.com.au/one-in-six-billion/#comments</comments>
		<pubDate>Tue, 05 Apr 2011 05:51:37 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.sportdownunder.com.au/?p=869</guid>
		<description><![CDATA[I’m going to tell you a great little story. It’s one that I love to share with people.
When I first started out in sports management, I was faced with a problem. The company I worked for managed an Olympic athlete that according to Australia Post, received more fan mail than Santa Claus did at Christmas [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>Show Me the Money But Don’t Tell Me What To Do!</title>
		<link>http://www.sportdownunder.com.au/show-me-the-money-but-dont-tell-me-what-to-do/</link>
		<comments>http://www.sportdownunder.com.au/show-me-the-money-but-dont-tell-me-what-to-do/#comments</comments>
		<pubDate>Wed, 23 Feb 2011 23:13:26 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.sportdownunder.com.au/?p=861</guid>
		<description><![CDATA[Player agents don’t have the best reputation in the sports industry right now. From betting scandals to inappropriate dealings with a young girl, the spotlight is well and truly on player agents and their role in sport.
Ask most people in sport business what they think of agents and they’ll tell you that they are nothing [...]]]></description>
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		<item>
		<title>Nike 6.0 Making Waves In the Surfing World</title>
		<link>http://www.sportdownunder.com.au/nike-6-0-making-waves-in-the-surfing-world/</link>
		<comments>http://www.sportdownunder.com.au/nike-6-0-making-waves-in-the-surfing-world/#comments</comments>
		<pubDate>Thu, 06 Jan 2011 00:47:29 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Surfing]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Billabong]]></category>
		<category><![CDATA[Jordy Smith]]></category>
		<category><![CDATA[Julian Wilson]]></category>
		<category><![CDATA[Kelly Slater]]></category>
		<category><![CDATA[Nike 6.0]]></category>
		<category><![CDATA[Quiksilver]]></category>
		<category><![CDATA[Rip Curl]]></category>
		<category><![CDATA[Stephanie Gilmore]]></category>

		<guid isPermaLink="false">http://www.sportdownunder.com.au/?p=855</guid>
		<description><![CDATA[A game of musical chairs is playing out in the surfing world right now. Former Rip Curl pin up girl Stephanie Gilmore has signed with Quiksilver, while Nike 6.0 have snared the prized signature of fellow Aussie surfer Julian Wilson, a former Quiksilver client.
The Nike signing created the most interest though.
A couple of years ago, [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Schoolgirl v Schoolboy Behaviour</title>
		<link>http://www.sportdownunder.com.au/schoolgirl-v-schoolboy-behaviour/</link>
		<comments>http://www.sportdownunder.com.au/schoolgirl-v-schoolboy-behaviour/#comments</comments>
		<pubDate>Wed, 22 Dec 2010 03:28:55 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[AFL]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Personal Development]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Michael Phelps]]></category>
		<category><![CDATA[Nick Riewoldt]]></category>
		<category><![CDATA[Roger Federer]]></category>
		<category><![CDATA[St Kilda Football Club]]></category>
		<category><![CDATA[Tiger Woods]]></category>

		<guid isPermaLink="false">http://www.sportdownunder.com.au/?p=848</guid>
		<description><![CDATA[When allegations of schoolgirl misbehavior surfaced earlier this year, the St Kilda football club successfully swept it under the carpet. And for good reason. The words “footballers” and “schoolgirl” in the same sentence spells PR disaster.
If we are to believe the club, then they did everything to put this saga to bed. Even the AFL [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Next Time</title>
		<link>http://www.sportdownunder.com.au/next-time/</link>
		<comments>http://www.sportdownunder.com.au/next-time/#comments</comments>
		<pubDate>Fri, 03 Dec 2010 01:40:35 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[AFL]]></category>
		<category><![CDATA[Football]]></category>
		<category><![CDATA[Australia]]></category>
		<category><![CDATA[FIFA]]></category>
		<category><![CDATA[Qatar]]></category>
		<category><![CDATA[USA]]></category>

		<guid isPermaLink="false">http://www.sportdownunder.com.au/?p=843</guid>
		<description><![CDATA[Last night’s decision by FIFA to hand Qatar the 2022 World Cup was bitterly disappointing for Australia. Personally I thought the USA would win. Neither Qatar or Australia had credentials to match the Americans.
However, I have no doubt Australia will one day host a World Cup and it will be one of the most anticipated [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>How Online Newspapers Can Win</title>
		<link>http://www.sportdownunder.com.au/how-online-newspapers-can-make-you-buy/</link>
		<comments>http://www.sportdownunder.com.au/how-online-newspapers-can-make-you-buy/#comments</comments>
		<pubDate>Mon, 15 Nov 2010 05:28:20 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Media]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[The Australian]]></category>

		<guid isPermaLink="false">http://www.sportdownunder.com.au/?p=834</guid>
		<description><![CDATA[The Australian featured an article today about the issue of paying for your print news online.
It’s a delicate discussion and one that I don’t have all the answers for. But I can at least provide some food for thought.
The big question newspapers want answered is: How do you get people to pay for something they [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>You’re A Celebrity Now</title>
		<link>http://www.sportdownunder.com.au/youre-a-celebrity-now/</link>
		<comments>http://www.sportdownunder.com.au/youre-a-celebrity-now/#comments</comments>
		<pubDate>Thu, 28 Oct 2010 02:51:41 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Rugby]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Michael Clarke]]></category>
		<category><![CDATA[Quade Cooper]]></category>
		<category><![CDATA[Stephanie Rice]]></category>

		<guid isPermaLink="false">http://www.sportdownunder.com.au/?p=827</guid>
		<description><![CDATA[With Stephanie Rice and Quade Cooper’s relationship now public, sit back and watch Cooper’s profile go from rugby player to celebrity.
Cooper isn’t the first person to ride on the coattails of a high profile romance and he won’t be the last. Moving from the back pages to the social pages certainly has its benefits. That’s [...]]]></description>
		<wfw:commentRss>http://www.sportdownunder.com.au/youre-a-celebrity-now/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Celebrity Endorsement, Is It Worth It?</title>
		<link>http://www.sportdownunder.com.au/celebrity-endorsement-is-it-worth-it/</link>
		<comments>http://www.sportdownunder.com.au/celebrity-endorsement-is-it-worth-it/#comments</comments>
		<pubDate>Tue, 28 Sep 2010 06:25:03 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://www.sportdownunder.com.au/?p=820</guid>
		<description><![CDATA[Do Celebrity Endorsements Still Push Product? That question was asked and answered by Advertising Age.
Using a celebrity to sell your product is riskier than ever. However, as long as the potential reward outweighs the potential risk, brands (and consumers) will continue to buy into the world of celebrity endorsement.
And why not. A lot of brands [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Life’s A Bitch</title>
		<link>http://www.sportdownunder.com.au/lifes-a-bitch/</link>
		<comments>http://www.sportdownunder.com.au/lifes-a-bitch/#comments</comments>
		<pubDate>Mon, 13 Sep 2010 06:31:58 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.sportdownunder.com.au/?p=814</guid>
		<description><![CDATA[I had the pleasure of hearing one of Australia’s great female athletes talk at a function last week. I won’t mention any names, but for a long time, she has been a fantastic ambassador for women’s sport.
When asked by an audience member, her thoughts on women’s sport not receiving the publicity the men get. Her [...]]]></description>
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		<slash:comments>8</slash:comments>
		</item>
		<item>
		<title>Less Is More</title>
		<link>http://www.sportdownunder.com.au/less-is-more/</link>
		<comments>http://www.sportdownunder.com.au/less-is-more/#comments</comments>
		<pubDate>Tue, 31 Aug 2010 05:44:54 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[AFL]]></category>
		<category><![CDATA[Cricket]]></category>
		<category><![CDATA[Football]]></category>
		<category><![CDATA[Rugby]]></category>
		<category><![CDATA[Rugby League]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[A-League]]></category>
		<category><![CDATA[Albert Haynesworth]]></category>
		<category><![CDATA[Anheuser-Busch]]></category>
		<category><![CDATA[ARL]]></category>
		<category><![CDATA[Brett Favre]]></category>
		<category><![CDATA[Cricket Australia]]></category>
		<category><![CDATA[Darrius Heyward-Bey]]></category>
		<category><![CDATA[DeAngelo Hall]]></category>
		<category><![CDATA[DeMarcus Ware]]></category>
		<category><![CDATA[Eli Manning]]></category>
		<category><![CDATA[Frito-Lay]]></category>
		<category><![CDATA[Gatorade]]></category>
		<category><![CDATA[Jason Smith]]></category>
		<category><![CDATA[Julius Peppers]]></category>
		<category><![CDATA[Mark Sanchez]]></category>
		<category><![CDATA[Matthew Stafford]]></category>
		<category><![CDATA[MLB]]></category>
		<category><![CDATA[NASCAR]]></category>
		<category><![CDATA[NBA]]></category>
		<category><![CDATA[NFL]]></category>
		<category><![CDATA[NHL]]></category>
		<category><![CDATA[NRL]]></category>
		<category><![CDATA[PepsiCo]]></category>
		<category><![CDATA[Peyton Manning]]></category>
		<category><![CDATA[Philip Rivers]]></category>
		<category><![CDATA[Terrell Suggs]]></category>
		<category><![CDATA[Tropicana]]></category>
		<category><![CDATA[Tyson Jackson]]></category>
		<category><![CDATA[USPGA]]></category>
		<category><![CDATA[Verizon Wireless]]></category>
		<category><![CDATA[Vince Wilfork]]></category>

		<guid isPermaLink="false">http://www.sportdownunder.com.au/?p=799</guid>
		<description><![CDATA[Do you ever dream of one Australian football code that everyone follows?
I do. Will it ever happen? Maybe, maybe not. But it’s exciting to think of the benefits that would come from having fewer sports to follow in this country.
Put simply, fewer sporting codes would mean more money in the pot. Club memberships, broadcast dollars, [...]]]></description>
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		<slash:comments>8</slash:comments>
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