Spikes Asia

Yahoo! Brings The Big Idea Chair To Spikes Asia

2009-10-02 00:00:00.0

During the recent Spike Asia Advertising Festival in Singapore, Yahoo! joined forces with the Festival organisers to recognise the region’s pioneers in digital media.

Spikes Asia Winners Revealed

2009-09-22 00:00:00.0

More than 250 pieces of Asian work have been honoured at Spikes Asia this year.

Seminar Report: Spreading Like Wildfire

2009-09-18 00:00:00.0

Stories and the art of storytelling are as old as mankind, and yet there are only seven basic plots underlying the limitless stories that have been told and retold through the ages.

Seminar Report: Follow The People, Not The Awards

2009-09-18 00:00:00.0

With India and China being labelled as two of the world's fastest-growing economies, there is a natural interest in communication cues in two of these vastly different markets.

Seminar Report: Microsoft On The Future Of Advertising

2009-09-17 00:00:00.0

Microsoft Advertising’s Spikes Asia seminar on Wednesday, titled “A Vision Of The Future”, provided delegates with trend-spotting insights into where consumers gravitate in the digital space, plus how brands and marketers can be part of their online conversations.

Seminar Report: Asian Creativity And Global Ideas

2009-09-17 00:00:00.0

“Has anyone ever asked if Western creativity is up to the task?" asked a panellist on the Spikes Debate, held on Wednesday at the Spikes Asia Festival, in response to the theme of the session: “Is Asian Creativity Up To The Task?”.

Workshop Report: In-Game Advertising Myths And Best Practice

2009-09-17 00:00:00.0

In its Spikes Asia workshop on Thursday entitled “Online Gaming: An Audience That Can No Longer Be Ignored", Microsoft Advertising executives all rallied behind one of the fastest-growing channels in online advertising - gaming.

Seminar Report: BBC HARDtalk Meets Neil French

2009-09-17 00:00:00.0

The much-anticipated Spikes Asia seminar with the “godfather of advertising”, Neil French, did not disappoint delegates on Thursday, the second day of the Festival.

Seminar Report: Brands, Bands And Fans

2009-09-16 00:00:00.0

At Spikes Asia on Wednesday, a “massive”, two-hour workshop by Diederik van Middelkoop, MD and CD of MassiveMusic Shanghai, and Archie Hamilton, MD of Split Works Shanghai, illustrated how appropriately chosen music builds brands, giving them personality and creating a sonic “brandprint” that helps them resonate with consumers.

Seminar Report: Ogilvy & Mather On 'The Big Ideal'

2009-09-16 00:00:00.0

At Spikes Asia on Wednesday, Chris Garbutt, ECD of Ogilvy & Mather Paris, called on brands to work on their “big ideal” in his session entitled “In An Ideal World”.