http://www.softpressrelease.com/ Thu, 05 Mar 2009 01:31:45 -0500 http://softpressrelease.com/articles/show.php?id=8 For a long time I have wanted to share my idea of a present-day IT-journalist. Here are three generalized images of a today’s typical characters from Germany, the USA and Russia. Please read between the lines, and you will see that the images are quite typical. Thu, 05 Mar 2009 01:31:45 -0500 http://softpressrelease.com/articles/show.php?id=7 The effectiveness of a software press-release depends on many details, and the author is not the least of them. Who may be trusted to do this work? And when is it utterly important to translate from the technical language into human one? Wed, 18 Feb 2009 08:23:15 -0500 http://softpressrelease.com/articles/show.php?id=6 Every now and then public relations managers face challenges in creating a useful, accurate and interesting press release. No doubt, a thoroughly-written release can dramatically increase the sales, expose your company to the masses, and greatly enhance the image of your business or product. They say a professionally written press release can make the difference between a successful one and an utter failure. But what do we actually call a press release and what is a public relations manager? Thu, 13 Nov 2008 11:33:41 -0500 http://softpressrelease.com/articles/show.php?id=5 PR and marketing are like cousins: relation is obvious, but its degree is hard to define at once. And what do the press say about them? Usually reading an article on marketing or PR leaves an impression that both of them are absolutely essential for business, but their functions and the difference between them remains vague; in fact, it’s unclear even whether they are different branches, or one of them is the part of the other. It’s hard to understand whom to hire if a product needs promotion. Thu, 9 Oct 2008 01:34:31 -0500 http://www.softpressrelease.com/articles/show.php?id=4 Today Russia is a very dynamic, cash-rich country that has the fastest growing technology market in the world and is expected to continue expanding at an annual rate of nearly 20 percent. The number of personal computers is rising at a steady pace, having now reached 31.2 million. And the number of Internet users, some 35 million, increased by nearly by 40 percent during the same period last year. A massive increase has also been observed in 2007 among services provided to the data communications network: Internet traffic has doubled... Tue, 17 Jun 2008 00:00:00 -0500 http://softpressrelease.com/articles/show.php?id=3 The number of your prospective customers largely depends on how successfully you advertise your products. Today, there are many companies that suffer from improper and sometimes even damaging delivery of their software. Much depends on how well your brainchild is reviewed. Sometimes reviewers are pressed by the time of article publication and don’t have enough time to test and review your software to understand its full potential. This is why their opinion may sometimes be not quite complete or favorable. So, why not help reviewers, who will have to review your software for newspapers, computer magazines and internet editions? Tue, 17 Jun 2008 00:00:00 -0500 http://softpressrelease.com/articles/show.php?id=2 One of the secrets to generating a high volume of targeted traffic to your website and plenty of software sales is to inform people about your product on a regular basis. Press releases allow you to easily accomplish this. They have a worldwide distribution to thousands of media outlets that will inform millions of people about your software product for free. Another benefit of press releases is that they are an ongoing form of promotion. Once a press release is distributed, it is archived on news sites and will drive traffic to your website and generate software downloads for many years to come. Tue, 17 Jun 2008 00:00:00 -0500 http://www.infrasystems.com/writing-a-whitepaper.html Tue, 17 Jun 2008 00:00:00 -0500 http://www.infrasystems.com/whentorelease.html Tue, 17 Jun 2008 00:00:00 -0500 http://www.infrasystems.com/CommonMistakes.html Tue, 17 Jun 2008 00:00:00 -0500