Social Meteor

Slow down Salespeople: LinkedIn is not Tinder

Troy Janisch — Wed, 03 Jul 2019 13:43:17 +0000

Too many salespeople are using LinkedIn like it’s Tinder – Seeking a fast hookup for their own, immediate sales satisfaction. Andrea Murtaugh, is the latest to do this to me, but she’s only one of many. I get similar, bogus LinkedIn connection requests daily. Why bogus? She demonstrates no REAL interest in getting to know Read more about Slow down Salespeople: LinkedIn is not Tinder[…]

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Battling Negative Themes in the Post-Trust Era

Troy Janisch — Tue, 28 May 2019 17:48:12 +0000

Knowing who to trust online is becoming easier than ever. Why? The answer is “no one.” It’s a cynical view, but it comes from a hopeful place – the pages of “Savvy” by Shiv Singh. In the early days of social media, I worked with author Shiv Singh. We were both wide-eyed optimists. At the Read more about Battling Negative Themes in the Post-Trust Era[…]

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Non Obvious: An Obvious Choice for Data Savvy Strategists

Troy Janisch — Thu, 23 May 2019 18:40:27 +0000

A book that offers 15 timely cultural trends is catnip to any marketing or communications strategist – but the techniques described by the author to identify non-obvious trends is the biggest attraction of Nonobvious, by Rohit Bhargava. The 300-page annual tome is a quick read for those who want to learn the latest trends BEFORE Read more about Non Obvious: An Obvious Choice for Data Savvy Strategists[…]

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Social Media, Teaching, and Philosophy

Troy Janisch — Fri, 09 Nov 2018 15:45:13 +0000

I’ve taught dozens of journalism, mass communications, marketing, business, digital marketing and social media classes in the past two decades. The University of Wisconsin-River Falls was the first to askme to put my philosophy for teaching into writing. It’s an awesome request and this is the first draft. The purpose of education is to build Read more about Social Media, Teaching, and Philosophy[…]

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Poor Payment Tech Integrations are Costly

Troy Janisch — Fri, 31 Aug 2018 15:10:09 +0000

Yesterday, one of my co-workers bought me a $2 bottle of cola. She didn’t intend it. It was a perfect, untraceable heist — courtesy of ePort, a cashless payment vendor. All I did was visit the vending machine 30 seconds after she did — and select a soda. Her credit card information was still active in Read more about Poor Payment Tech Integrations are Costly[…]

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Ad Targeting Drives Effective Marketing – And, Unintended Discrimination

Troy Janisch — Wed, 29 Aug 2018 22:00:19 +0000

Facebook and other digital marketing channels have made it easy for marketers to target their best and most profitable customers. It also makes it easier than ever for marketers to discriminate in their advertising. That is why the the U.S. Department of Housing and Urban Development (HUD) is challenging targeting features provided by Facebook. The Federal Read more about Ad Targeting Drives Effective Marketing – And, Unintended Discrimination[…]

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Brandwatch Sinks and Others Wash Out in Forrester’s Latest Wave Study

Troy Janisch — Tue, 28 Aug 2018 15:41:32 +0000

Forrester’s Wave report remains one of the best tools for evaluating social listening vendors. In the two years that passed between reports, Brandwatch has sunk in rakings, Radian6 washed out, and newcomer Talkwalker floated to the top. The 10 top social listening platforms evaluated in the Q3 2018 Forrester Wave report on Social Listening include Brandwatch, Crimson Read more about Brandwatch Sinks and Others Wash Out in Forrester’s Latest Wave Study[…]

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High Ratings: Recent Facebook Review Updates Drive Relevance and Revenue

Troy Janisch — Mon, 20 Aug 2018 19:55:01 +0000

Given the fact that 9 out of 10 consumers read online reviews before visiting a business. (Bright Local, 2016), it’s no surprise that Facebook revisited its approach to business reviews. According to Facebook, “1 in 3 People on Facebook use the platform to look for recommendations and reviews.” And, until recently, Facebook has done a disappointing job Read more about High Ratings: Recent Facebook Review Updates Drive Relevance and Revenue[…]

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Keto-Friendly Enchilada Pie Recipe

Troy Janisch — Fri, 17 Aug 2018 18:24:42 +0000

The key to Keto cooking is finding, and creating, recipes that people love to eat, regardless of their diet. I achieved this recently with this take on an Keto-friendly enchilada pie. Cooking time is about an hour, depending on the shortcuts you make. you with a typical cauliflower/broccoli rice crust with taco seasonings added. Once Read more about Keto-Friendly Enchilada Pie Recipe[…]

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This Not That: Green & The Grain’s Chinese Chicken Salad

Troy Janisch — Fri, 17 Aug 2018 15:43:09 +0000

Going Keto? Low Carb? Choosing the right salad can be an art form. Here’s my pick for the best offering from Green & The Grain — with a few tweaks that retain the flavor while kicking out the carbs. Although it ranks as the 4th most popular item on G&G’s menu, it’s among the best Read more about This Not That: Green & The Grain’s Chinese Chicken Salad[…]

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Asking for Online Reviews? You Are Asking for Trouble.

Troy Janisch — Mon, 11 Dec 2017 18:15:16 +0000

Online reviews are more influential than advertising. So, perhaps it’s no surprise that marketers are looking for ways to boost conversion by leveraging reviews on Yelp, Google, Facebook, Amazon and other review sites. According to a 2017 Local Consumer Review Survey, by Bright Local, every star a company receives on an online review site can Read more about Asking for Online Reviews? You Are Asking for Trouble.[…]

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All Review Sites are NOT Created Equal

Troy Janisch — Fri, 21 Jul 2017 13:15:18 +0000

Online review sites are a valuable resource to every company. They provide unsolicited feedback from customers on how well your company is doing. The most popular review sites are Google+, Yelp and Facebook Places. How important these sites are to your business depends on how much you value their unique benefits. The unique benefit of Read more about All Review Sites are NOT Created Equal[…]

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Frustrated with Government? Mobile-ize!

Troy Janisch — Mon, 01 May 2017 16:58:26 +0000

Since the presidential elections, people have come to realize how important it is to be an ACTIVE participant in our democracy. The challenge can be finding time to do it. That is why I recently joined a local, political huddle group and explored the best ways to be involved with politics, using my smartphone. ResistBot Read more about Frustrated with Government? Mobile-ize![…]

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Think Pink: Social Advocacy with #PussyHat and #PinkOut

Troy Janisch — Fri, 31 Mar 2017 13:25:23 +0000

If you’ve been wondering what happened to the pink swarm of advocates that Trump’s presidency released, then you are happy to see what Planned Parenthood’s #PinkOut campaign accomplished this week. #PussyHat was a catalyst ignited during the Womens’ March to show unity on Womens’ rights. Planned Parenthood’s #PinkOut campaign brought it home. The Pussyhat Project Read more about Think Pink: Social Advocacy with #PussyHat and #PinkOut[…]

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Hey Marketers: You HAVE TO KNOW Tableau

Troy Janisch — Tue, 21 Mar 2017 12:51:29 +0000

Gathering and analyzing data used to be one stage of the marketing process. However, in the age of big data, its become a continuous state. That is why 21st-century marketers need to know Tableau. Being an effective marketer USED to mean having at-will access to sales data, campaign data, web analytic and social data. However, logging into separate Read more about Hey Marketers: You HAVE TO KNOW Tableau[…]

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Net Reputation Score: Dropping Neutral Mentions Means More

Troy Janisch — Thu, 16 Mar 2017 14:49:21 +0000

There are several ways to measure brand reputation in social media. Net Reputation Score (NRS) is popular, but problematic method. Net Reputation Score is easy to calculate. It’s the percentage of positive mentions minus the percentage of other mentions (neutral and negative). This means that the end result is always a value between +100 (a Read more about Net Reputation Score: Dropping Neutral Mentions Means More[…]

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Customer Review Websites: Don’t Settle for Average

Troy Janisch — Fri, 20 Jan 2017 21:18:01 +0000

When brands consider how well they perform on customer review sites such as Google, Yelp, Facebook and Foursquare, they too-often base their level of success on their ‘average’ review on a five-star scale. Online review ratings matter because they influence peoples’ shopping, dining, and travel habits. Most consumers read online reviews before making significant purchases Read more about Customer Review Websites: Don’t Settle for Average[…]

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Eating Vegan with Abe Froman, The Sausage King of Chicago

Troy Janisch — Wed, 21 Dec 2016 16:45:16 +0000

When I travel to Chicago, I look forward to eating meat. After watching the 2016 documentary Before the Flood with my daughter, however, I decided to take a break from the steak. It turned out to be surprisingly easy in the hometown of Abe Froman, Sausage King of Chicago. Until the 1920s Chicago was the Read more about Eating Vegan with Abe Froman, The Sausage King of Chicago[…]

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Pecha Kucha: How to Ignite Passion in Others with 20 Slides

Troy Janisch — Thu, 13 Oct 2016 17:38:52 +0000

Standing in front of a crowd for five minutes, with 20 slides, is a great way to communicate something you stand for. Pecha Kucha (Japanese and derived from the sound of the ‘chit chat’) is the art of giving concise, rapid-fire presentations. The presentation format involves 20 Powerpoint slides that autoplay for 20 seconds (20×20) Read more about Pecha Kucha: How to Ignite Passion in Others with 20 Slides[…]

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The Social Side of Email: Always Ask for an Email Opt-In

Troy Janisch — Mon, 10 Oct 2016 14:41:40 +0000

Reaching fans for free on social media sites is more challenging than ever. That is why social-savvy marketers are using opt-in email to make the most of social media connections. In the first half of 2016, organic reach on Facebook dropped by 52% according to a Marketing Land report. This means that less than 2.5 Read more about The Social Side of Email: Always Ask for an Email Opt-In[…]

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