Social Media Marketing and Branding

Smartphone Market Expands – 62% of Mobile Users in the U.S. Aged 25 – 34 Use Smartphone

Oliver T. Hellriegel — Mon, 07 Nov 2011 12:46:03 +0000

Nielsen recently published a study that revealed that only 43% of all US mobile phones users own a smartphone, while most subscribers under the age of 44 use smartphones. Smartphones are most popular in the group of 25-34 aged, with 62 percent of them reported to own smartphones. And among those 18-24 and 35-44 years old [...]

Best of Plagiarism – Now It’s Complete Store Concepts, Not Only Products

Oliver T. Hellriegel — Thu, 21 Jul 2011 09:39:57 +0000

This will quickly become the most famous Apple Store in China: BirdAbroad – a blogger in Kunming – posted photos along with the story of a local store which actually looked just like one Apple’s iconic retail stores. It featured the standard design elements: glass exterior, winding staircase inside, pale wood display tables and of [...]

Google+ or what?

Oliver T. Hellriegel — Sun, 03 Jul 2011 12:40:33 +0000

Remember Google Buzz? Or Google Wave? Well, Google has tried several times to take on Facebook to conquer and master social networking – without much success. Now it is making its biggest effort yet. Google introduced its social networking service called the Google+ project. Similarities to existing Social Network are pure coincidence . Google’s service, which [...]

Study Reveals: More Marketers Move Toward Engagement on Social Media

Oliver T. Hellriegel — Fri, 11 Mar 2011 12:25:26 +0000

Brands are moving from simply being present on social networks to taking a more active role on the sites Companies and marketers are more comfortable on social networks and have started to engage more authentically and build communities with other users on the sites. Burson-Marsteller, one of the leading PR companies, looked at the FortuneGlobal 100’s activities [...]

Pentagon shutters its dedicated social media office

Oliver T. Hellriegel — Fri, 14 Jan 2011 19:07:08 +0000

The Pentagon has closed down its social media desk, transferring one worker to cybersecurity work and deciding not to replace another worker who left the service. The Defense Department will continue to operate several Twitter and Facebook accounts, but will delegate responsibility for maintaining the accounts to less specialized workers. “It’s important for people in press [...]