Social Media Marketing and Branding

Starbucks Cleared 10 Million-Fan Mark on Facebook

Oliver T. Hellriegel — Fri, 16 Jul 2010 08:14:04 +0000

Starbucks has become the first brand to hit the 10 million-fan mark on Facebook. The nearest rivals, Coke and Skittles, are both trailing behind at about 6.5 million fans.

Most Influential Teens Socialize Offline More Than Average

Oliver T. Hellriegel — Thu, 01 Jul 2010 11:17:54 +0000

Online Influencers are more likely than the average teen to participate in social media activities by updating their status at least once per day. The study also shows, that they are sending 3,000 texts per month and spending more time socializing and influencing their peers offline.

Study: Most Companies Use Social Media Without Strategy

Oliver T. Hellriegel — Fri, 25 Jun 2010 11:06:47 +0000

A majority of social marketers don't have a formal social-media strategy, according to a study from Digital Brand Expressions. Companies have indefinite ideas about how they want to use social tools, but then fail to explicitly think through and communicate the methods and metrics they want to use.

Social Media Campaign Takes Media Grand Prix in Cannes

Oliver T. Hellriegel — Wed, 23 Jun 2010 17:14:44 +0000

This year's Grand Prix in the media category went to Leo Burnett Sydney for the "EOS Photochains" campaign for the Canon EOS camera in Australia. People were encouraged by Canon to take a photo and select a detail, which served as an inspiration for the next photographer. As the photo chain grew, photographers were able to upload their pictures and create a new chain or join existing photo chains.

Gary’s Social Media Count – Update from the Original Version

Oliver T. Hellriegel — Fri, 18 Jun 2010 11:59:39 +0000

Still interesting to see the real time counters showing how active & dynamic the Social Web, Mobile Industry and Game Business is. Gary put this together in Sept. 2009. As the social web has exploded in the last 12 months he has updated the key data points of social media statistics. For more information check out Gary’s [...]