SoCal MRA

2008 site archive

SoCal MRA Administrator — Fri, 20 Feb 2009 08:54:38 +0000

Wow, remember the old site? that was so cool. Here’s a permalink to the archive of the old site. man, that was cool. http://2008.socalmra.com/

REMINDER - 5th San Diego SoCal MRA Meet & Greet

SoCal MRA Administrator — Fri, 13 Feb 2009 07:01:41 +0000

Hope everyone is doing well. Just wanted to send out our first reminder for our 5th SoCal MRA San Diego Meet & Greet. The Meet & Greet will be at BASIC, on Thursday, February 26th. ”Converted from a circa 1912 warehouse, Basic is left open and raw with original brick walls, high ceilings and industrial garage doors. The atmosphere is relaxed, [...]

Less than One Week for Early Bird Registration to Pursuing a Competitive Advantage

SoCal MRA Administrator — Tue, 10 Feb 2009 18:54:31 +0000

We just wanted to remind you that the early bird registration for our Spring Event titled ‘Pursuing a Competitive Advantage’ ends this Monday, February 16th. We’ve got some great speakers lined up that will provide crucial insights for marketing research during this trying economic time. Sessions include: Karen Manne - Online Communities- How Disney uses their online [...]

Edison Fall Mixer 2008

SoCal MRA Administrator — Tue, 10 Feb 2009 07:48:00 +0000

The Edison home of our Fall 2008 Mixer

SoCal MRA Administrator — Tue, 10 Feb 2009 07:46:45 +0000

Michael J Lambie - Chair of Technology

SoCal MRA Administrator — Mon, 09 Feb 2009 06:53:46 +0000

Michael is a Digital Research Director for The Nielsen Company’s Strategic Marketing Science group previously designing online research applications for the primary television research group. He currently works on cross company research projects fusing behavioral, attitudinal and psychographic data. During his four years at Nielsen he has focused much of his time creating a network [...]

Tobin Bailey - Director

SoCal MRA Administrator — Mon, 09 Feb 2009 06:34:54 +0000

I have nearly 13 years of custom research experience in all steps of the research process. Through my past employment at The Walt Disney Company, Lieberman Research Worldwide and Nielsen Entertainment I have performed both qualitative and quantitative studies using mall-intercept, face to face, focus group, telephone and online methodologies. My current position as Vice [...]

Francesca Glassenberg - Director

SoCal MRA Administrator — Mon, 09 Feb 2009 06:30:22 +0000

Frannie started her career in the marketing research profession after a long career in the entertainment industry. She has been involved in marketing research for over 14 years and is an active member of MRA and AMA. Frannie is very involved with the volunteer committee and education sessions for MRA. Her current role at Schlesinger [...]

Susan Perl - Treasurer

SoCal MRA Administrator — Mon, 09 Feb 2009 06:24:52 +0000

My background covers both consumer and business research, including medical interviews, audits, mystery shops, taste tests, car clinics, radio testing, mock juries and exit interviews. I have personally been involved in every facet of data collection, as an interviewer and supervisor, to manager, regional manager, and as Vice President of Qualitative Operations for a national [...]

Ben Sheck - Secretary

SoCal MRA Administrator — Mon, 09 Feb 2009 06:23:32 +0000

I was born in Germany and came to the U.S., when I was five years old. I grew up in Los Angeles. I graduated from Cal State Los Angeles and majored in Business Administration-Administrative Management. I have been in market research for 25 years. I started out with Schlitz Brewery doing beer taste testing in [...]

TONY BLASS - Past President

SoCal MRA Administrator — Mon, 09 Feb 2009 06:20:09 +0000

I have worked in the field of qualitative marketing research for more than 30 years and am currently the President of Field Dynamics Marketing Research. I live with my wife of 25 years, Eileen (co-owner of Field Dynamics) and two children in Winnetka. I have been president of the Southern California Chapter of the MRA on [...]

Ginger Blazier - Advisor

SoCal MRA Administrator — Mon, 09 Feb 2009 06:15:09 +0000

Ginger has over fifteen years of proven market research management experience, working with top national firms throughout her career history, specializing in the areas of healthcare, public opinion, finance, IT, social research, and multiple facets of consumer and executive research. Ginger is currently working at Directions In Research, a market research company in San Diego, which [...]

Lorei Musselman - Director

SoCal MRA Administrator — Mon, 09 Feb 2009 06:00:05 +0000

Lorei Musselman has been active in Marketing Research for over thirty years. She started her career as an interviewer and excelled in that capacity. Consequently, she was promoted to supervisor and then advanced to the position of Office Manager which ultimately led to her present title–Owner/President of LA Research. Lorei has served on the Southern California [...]

Myla Merriss - Director

SoCal MRA Administrator — Mon, 09 Feb 2009 05:56:49 +0000

Myla started her career with Adept Consumer Testing in 1985. Over the years she has worked in several areas of research. Though extensive, Myla’s research emphasis includes legal/jury, child/adolescent and media projects. Additionally, she is active with the Marketing Research Association and has been Director of Education for the past 2 years. Myla received a [...]

James Bettis - Director

SoCal MRA Administrator — Mon, 09 Feb 2009 05:40:14 +0000

James Bettis currently holds the position of Director, Consumer Insight, in FOXBroadcasting’s Audience Intelligence & Research Strategy Department. His primary responsibility is to analyze and interpret the general public’s attitudes and behaviors in relation to how it affects their TV viewing habits. Being at FOX approximately 9 years, he’s worked with the network’s affiliates, analyzed [...]