SizeTracker Blog

Ralph Lauren: RL Gang Interactive Children’s Picture Book with Back-to-School Shopping Focus

sizetracker — Tue, 07 Sep 2010 15:20:41 +0000

Ralph Lauren has hit on a new marketing concept: the virtual shopping story book. The RL Gang: A Fantastically Amazing School Adventure is available on the Ralph Lauren website as an interactive shopping tool (i.e., they let you click on the children in the video story to view their wardrobes and shop for them.) The story, narrated by Harry Connick Jr., is not particularly well-written (the mention of "an amazingly amazing book" and "moist" apples made me cringe a bit), but I reminded myself that this is about retail marketing, not children's literature. And, as a marketing piece, it's great.

Guest Post from Suzanne Rielle of LoobaLee.com – Size Tips for Buying and Selling Kids Clothing on Resale

sizetracker — Thu, 02 Sep 2010 15:12:11 +0000

We asked Suzanne Rielle, owner and co-founder of LoobaLee.com for size tips when it comes to buying and selling kids clothing on resale. LoobaLee.com offers a premier resale marketplace, custom for kids clothing, for the savvy Mom who likes to dress their kids in quality and style, but loves a bargain too. When it comes to resale, there is one major factor that comes into play making each and every piece of clothing one-of-a-kind: How many times has it been washed and/or dried? And how? Learn more about caring for children's wear to make it easier to re-sell.

SizeTracker 101: Surprise – it’s too small! Use ST to Avoid Outgrown Hand Me Downs and Gifts by Finding your Child’s Grow-Into Date

sizetracker — Tue, 31 Aug 2010 15:52:18 +0000

Over the next few weeks, we will be writing about some of the cool features and tools you can find on the SizeTracker website in a series of posts called SizeTracker 101. This is the seventh in the series. When we first developed the children's clothing size chart calculator, we were thinking about what size children wear now and when they might grow out of it. A friend quickly pointed out to us, though, that it would be more helpful to know what size her kids will wear next season - it was a great idea, and one we decided to pursue! And then it hit us: we could reverse things and not just estimate what size a child will wear on a future date, but also estimate the future date when a child will grow into a specific size.

Upcycled children’s back-to-school clothing saves money and the environment

sizetracker — Thu, 26 Aug 2010 15:15:28 +0000

Clothing purchases on new items such as jeans, shirts, and shoes, are expected to average $225.47 per child, the single largest back-to-school expense for the year. The question is: Do our children really need all of this clothing and does it all need to be new, or have we set an expectation that puts unnecessary pressure on our families' budgets and on the environment?

SizeTracker 101: The Measure of a Size – what you need to know about your child to find their size

sizetracker — Tue, 24 Aug 2010 15:13:16 +0000

Over the next few weeks, we will be writing about some of the cool features and tools you can find on the SizeTracker website in a series of posts called SizeTracker 101. This is the sixth in the series. One of the things you'll notice if you start using the SizeTracker size chart calculator to find sizes in different brands is that the body measurements we request differ from brand to brand. We don't do this to drive you crazy. Instead, we do it to help find the best size possible for your child. We ask for the body measurements that the brand uses to determine the best fit. Not just height and weight, but whatever is recommended.