Simple Marketing Blog

How's Your Website 'About Us' Page?

2014-06-20T08:30:00.000-04:00

I love 'about us' pages. Do you? When done well, they are powerful for communicating what a company and its people are all about.

Here are my thoughts on the website 'about us' page:

Website Evaluations and the "About Us" Page

What are your reactions? Do you have some favorite 'about us' pages? Please do share them here.

Thanks for reading!

Best,

C.B.

Simplicity Matters. Simple Marketing in Action from BRITE Conference

2014-05-16T08:00:00.000-04:00

I recently revisited this article and found the observations about simplicity in marketing grounding.

Simplicity Matters in Brand Marketing: BRITE Conference 2012

Do you agree?

What current examples come to mind? What have you done recently to embrace greater simplicity in your marketing?

I would love to hear your take on the matter.

Thanks for reading!

Best,

C. B.

Building Trust to Generate Leads: an Inbound Marketing Definition

2014-03-27T11:42:00.000-04:00

What's your preferred method for generating leads? Does it involve building trust?

In this article, I explore how building trust leads to leads. It's why I believe strongly in inbound marketing:

Inbound Marketing Definition: Build Trust, Generate Leads

I welcome your thoughts.

Thanks for reading!

Best,

C.B.

Getting Found Online Matters More Than Ever!

2014-01-10T08:30:00.000-05:00

Yes. It does. Really. Check out my original article, titled:

Data on Why 'Get Found Online' Matters in Marketing: ZMOT, Pew, GE Capital

(Here's a link to the latest GE study on the subject, titled GE Capital Retail Bank’s Second Annual Shopper Study which outlines the digital path to major purchases and confirms that 81% research Online before visiting store.)

Let me know what you think.

Thanks for reading!

Best,

C.B.

What Makes for Digital Marketing Success?

2013-11-15T09:52:00.000-05:00

This is the first year since 2006 that Bathroom Blogfest didn't take place for a number of reasons, not least of which had to do with life happening (see 7 Customer Experience Insights from Charity: Water).
That said, I enjoyed re-reading 7 Digital Marketing Musings after Bathroom Blogfest 2012 and being reminded how valuable an opportunity it has been to experiment and collaborate on this project.

Which, ultimately, is what is at the heart of digitally infused social interactions.

Let me know what you've learned as a result of your digital marketing experiments. What made them successful?

Thanks for reading.

Best,

C.B.

Which Blogposts Do You Find Worth Reading?

2013-09-18T10:57:00.000-04:00

I admire how Denise Lee Yohn highlights favorite blogposts in this article - which includes one of mine:

Blogposts Worth Reading. Brand Marketing Goodness via Denise Lee Yohn

What's your reaction to this kind of listing? Is it helpful? Inspiring? Does it encourage you to discover new resources?

Let me know.

Thanks for reading!

Best,

C.B.

Learn How Nufloors Uses Social Media to Connect With Customers

2013-08-08T09:30:00.000-04:00

Learn from a truly talented and passionate customer advocate. Here's an interview with Nufloors' Cynthia Dean on how she uses social media to connect with customers:

Social Media to Connect With Customers: Nufloors' Cynthia Dean

What have you found works in your organization?

Thanks for reading!

Best,

C.B.

Learn How BuildDirect Uses Social Media With Customers

2013-07-17T12:03:00.003-04:00

I love hearing about social media marketing success stories! In this case, BuildDirect's Rob Banks shares wisdom about how to connect with customers using social media.

Here's a link to the article:

BuildDirect Uses Social Media to Connect With Customers

I'd love to hear your reactions.

Thanks for reading!

Best,

C.B.

How To Find Content with Meaning for You Online

2013-06-20T10:00:00.000-04:00

Finding meaningful content online is an even more critical matter when there's so much more content available via so many more channels. Think how difficult it is to find just the right TV program when you don't just have 3 network channels to choose from, but also hundreds of cable channels... The online world is that and more!

The solution has to do with filters which help you find content with meaning for you online.

Here are my thoughts on this matter:

Filtering Content For Meaning to Get More Business

What are your thoughts? How do you find meaningful content online? I'd love to hear.

Thanks for reading.

Best,

C.B.

Download Content Marketing Guide!

2013-06-06T10:00:00.000-04:00

If you are curious about implementing content marketing for your business, you may find Simple Marketing Now's Content Marketing 101 Guide helpful.

New Content Marketing Guide Available for Download!

I'd love to hear what you find more helpful.

Thanks for reading!

Best,

C.B.

Curious About Title Tags and Meta Descriptions?

2013-05-16T10:00:00.000-04:00

I am. I'm curious how companies large and small use - or don't use - their digital real-estate to promote their digital visibility and describe themselves in their title tags and meta descriptions.

In this article, I explore what several large companies do:

SEO Tips: Having Fun with Title Tags and Meta Descriptions

Let me know what you think!

Thanks for reading.

Best,

C.B.

10 Digital Marketing Tips for 'Climbing Out'

2013-04-24T10:00:00.000-04:00

Inspired by the 2012 Bathroom Blogfest - and a few acts of mother nature - I invite you to read my

10 Digital Marketing 'Still Climbing Out' Tips: Bathroom Blogfest 2012

Thanks for reading!

Best,

C.B.

Timless Online Marketing Tips

2013-03-28T10:00:00.000-04:00

If you're looking for timeless online marketing tips, you'll enjoy the presentation I put together for Coverings last year.

Online Marketing Tips from Coverings Central 2012

Let me know what you think!

Thanks for reading.

Best,

C.B.

Making Social Media Personal, Corner Grocery Style

2013-03-20T09:00:00.000-04:00

What's so powerful about social media is that it can enable the kind of personal relationships that form the basis for ongoing, long term business relationships - like the ones that corner grocers depended on.

Here are my thoughts on the matter:

Social Media - Corner Grocery Style!

I'd love to hear your thoughts.

Best,

C.B.

Ready to Develop Breakthrough Business Marketing Ideas?

2013-02-20T09:30:00.000-05:00

My favorite marketing conference BRITE is happening March 4 through 5, 2013 in New York City. I think you'll enjoy these highlights from last year's conference:

How To Develop Breakthrough Business Marketing Ideas: Brite '12

I'd love to hear your thoughts...

Thanks for reading.

Best,

C.B.

How To Engage on Facebook

2013-02-07T08:30:00.000-05:00

Facebook continues to evolve with new search tools, tweaks to the algorithm for appearing in fans' newsfeed, etc. The constant, though, has to do with engagement. If you're interested in and intrigued by Facebook, you'll enjoy this article:

Facebook Tips for Engagement

Once you've read it, let me know what tips you'd add for engaging on Facebook.

Thanks for reading!

Best,

C.B.

How Inbound Marketing Benefits a Business

2013-01-31T08:30:00.000-05:00

Curious how inbound marketing can benefit a business? Here are my thoughts:

Inbound Marketing Definition: Build Trust, Generate Leads

Thanks for reading!

Best,

C.B.

Social Networks for Employee Engagement

2013-01-17T07:30:00.000-05:00

Curious how social networks create employee engagement? Here is perspective on how big business does so:

Big Business Uses Social Networks Internally for Employee Engagement

Let me know your reaction and how you might apply these ideas to your business.

Thanks for reading!

Best,

C.B.

How Best to Engage on Facebook

2012-12-21T10:00:00.000-05:00

Even though rumor has it that Facebook will be changing again (!), engagement still matters.

Here are thoughts on how best to engage on Facebook:

Facebook Tips for Engagement

I'd love to hear what you've found most effective for engagement on Facebook.

Thanks for reading.

I wish you and your family Happy Holidays and wonderful success in 2013!

Best,

C.B.

Focusing on Customers the Way a Fish Market Does!

2012-12-06T14:27:00.002-05:00

Do you associate remarkable customer service with fish markets? Here's one account you may enjoy:

Remarkable Customer Experience, Pike Place Fish Market Style

Makes for a whole new appreciation, no?

Thanks for reading!

Best,

C.B.

How To Write Strong Blog Titles

2012-09-28T10:00:00.000-04:00

What goes into writing strong blog titles? It's part art, part science. This article offers suggestions on how to write blog titles strong enough to bring you just the right visitors!

How Do I Write Strong Blog Titles?

I'd love to hear what you think, including what tips you would add to this article.

Thanks for reading!

Best,

C.B.

Why Online Conversations Matter

2012-08-28T08:30:00.000-04:00

Do check out this article which came out of my presentation at Natural Beauty Summit Americas [NBSA]:

NBSA: Social Media and Natural Buzz. Why Online Conversations Matter

I'd love to hear your thoughts.

Best,

C.B.

Practical Simple Marketing in the News - 8/10/12

2012-08-10T15:12:00.004-04:00

Happy Weekend! Here, for 8/10/12, are links and resources shared on Twitter and tagged #practicalmktr grouped here together in Practical Simple Marketing In The News.

Simple & Practical Marketing Data

Data on who influences whom on Facebook. DYK women influence men!! ow.ly/czvsX #practicalmktr
Insights on how people use mobile apps: ow.ly/cKqcj i-users = more loyal! #practicalmktr
Interesting social media distinction: midsized businesses suffer gap ow.ly/czvyS #practicalmktr

Practical Marketing Advice

Love this advice of public speaking from @Phil_Pond ow.ly/cGB2g #practicalmktr
Wise perspective on blogger outreach from @leeodden ow.ly/czvCg #practicalmktr
Gr8 #practicalmktr advice: RT @jmctigue: 5 More Ways to Shorten the Sales Cycle With Inbound Marketing - dld.bz/b7stA
What's your social media routine? 6 steps from @socialmedia2day ow.ly/czvDR #practicalmktr
Be interesting when nurturing leads. #practicalmktr advice fr #CMI: http://ow.ly/cKrx6
Don't start campaigns on Friday, and fewer is better ow.ly/cKof2 #practicalmktr
Comments? embedding copyright-infinging video not a crime ow.ly/cKqx4 #practicalmktr

Simple Marketing Inspiration

Social media in action: how Met athlete reacts to good/bad via Twitter: ow.ly/cpzGp #practicalmktr
Open access to research, true peer review: academic journal pub process evolves ow.ly/cKoUa #practicalmktr
R U thinking re: evolution of brand relationships with fans & customers? ow.ly/cKqiR #practicalmktr
4 pillars of successful brand bulding. #practicalmktr goodness fr @hootsuite CEO Holmes ow.ly/cKoCu
Social technologies promise value, productivity in orgs [think social business] ow.ly/cKnjP #practicalmktr

Brands Being Practical With Social Media

Using Pinterest for niche marketing: Bloomingdales ow.ly/czv3I #practicalmktr
Social media in action with police: ow.ly/czvn9 #practicalmktr
Case study: Farmers Insurance helps agents use Facebook for ROI ow.ly/czvqj #practicalmktr
How Zappos uses/mines Facebook insights ow.ly/czPOc #practicalmktr
TIme Magazine Google+ case study: ow.ly/czvIf #practicalmktr
Great story! Nicely done Jack Daniels w yr cease/desist letter ow.ly/czMqf #practicalmktr

Here's a link to previous editions of Practical Simple Marketing In the News.

Thank you for reading!

If you enjoyed this post, consider subscribing to Simple Marketing Blog via email updates or RSS.

Best,
C.B.

Practical Simple Marketing in the News - 7/27/12

2012-07-27T14:00:00.000-04:00

So many great resources to share with you! Here are links and resources shared on Twitter and tagged #practicalmktr grouped here together in Practical Simple Marketing In The News.

Practical Marketing Advice

H2 build email list that grows sales: ow.ly/c5EGD online/offline #practicalmktr advice
Good LinkedIn etiquette reminders: ow.ly/c5ELY #practicalmktr
7 Facebook Strategies that work: ow.ly/c5G0Z which do U use? #practicalmktr
From Avente Tile The new referral gorilla? Pinterest Referral Traffic Passes Google, Bing, Twitter & StumbleUpon See http://techcrunch.com/2012/07/09/pinterest-now-beating-google-referral-traffic-plus-bing-twitter-stumbleupon/ #practicalmktr
Using social media to develop better pitches: ow.ly/c5GiW #practicalmktr
RT @BrettGreene: How to Use Twitter’s New Search Features ow.ly/cbgqG #practicalmktr
7 steps for social media community brand building: ow.ly/cfutX #practicalmktr
Productivity Tips: do less, focus, chunk time, check digital less frequently ow.ly/cfv08 #practicalmktr
Using Google Scholar to find white paper content: gd tip ow.ly/cfwlb #CMI #practicalmktr
Have U embraced Google+ Local yet? Any#practicalmktr rxns? ow.ly/cpx7o

Simple Marketing Inspiration

Transmedia interview fr Wharton offers perspective on storytelling, IRL + online interaction, #practicalmktr ow.ly/c5D4s
Will marketing muck up social media? ow.ly/c5G92 #practicalmktr
Want 2B involved in global collaboration: Age of Conversation 4? Sign up: ow.ly/cfv5g I'm in! #practicalmktr
Love being inspired by John Cleese on creativity: ow.ly/cfu8k #practicalmktr
Combining high brow music talent + web marketing = CDZA Cool! ow.ly/cfuSm #practicalmktr
Inspiring excellence from Tom Peters via slide sets ow.ly/cfxip #practicalmktr
Ferris Bueller even inspires content marketing wisdom! ow.ly/cfxVs #CMI #practicalmktr
Content Curation gives brands helping hand:ow.ly/cpy7a #practicalmktr

Brands Being Practical With Social Media

3 brands bridging online + offline: Red Bull [FB], Kotex, Honda [Pinterest] ow.ly/c5EbJ #practicalmktr
Example of Social Media + Financial Planning: what's yr story? ow.ly/cpycp #practicalmktr
Reinventing Design + social media: @Modenus BOB Magazine ow.ly/cptyv #practicalmktr
Different perspective on 'getting found online': search, future of crime ow.ly/cfr6m #practicalmktr
4 examples of gr8 B2B social media marketing content #CMI ow.ly/cfwgi #practicalmktr
LEGO: great #practicalmktr story re: managing innovation ow.ly/cpt4j
How Google is becoming extension of yr mind:ow.ly/cpxHs via CNET #practicalmktr
Harnessing Power of Social Media: interview w Barry Libert: Impo to focus outward ow.ly/cpsMd #practicalmktr

Here's a link to previous editions of Practical Simple Marketing In the News.

Thank you for reading!

If you enjoyed this post, consider subscribing to Simple Marketing Blog via email updates or RSS.

Best,

C.B.

Making Meaning via Content Curation

2012-07-25T10:00:00.000-04:00

I became immersed in Content Curation in preparation for Info360 which took place in June. Here are content curation highlights that resulted from that experience.

Content Curation: Making Meaning Out of Chaos at Info360

Meet Pawan Deshpande, Content Curator and Curata CEO

Tips for Getting Started with Content Curation

I'd love to hear your reactions.

How do you curate content? What reactions have you gotten as a result? What advice would you offer?

Thanks for reading!

Best,

C.B.