<?xml version="1.0" encoding="UTF-8"?>
<?xml-stylesheet type="text/xsl" media="screen" href="/~d/styles/rss2full.xsl"?><?xml-stylesheet type="text/css" media="screen" href="http://feeds.feedburner.com/~d/styles/itemcontent.css"?><rss xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:wfw="http://wellformedweb.org/CommentAPI/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:sy="http://purl.org/rss/1.0/modules/syndication/" xmlns:slash="http://purl.org/rss/1.0/modules/slash/" version="2.0">

<channel>
	<title>SicolaMartin | Tech.YR</title>
	
	<link>http://www.sicolamartin.com</link>
	<description />
	<lastBuildDate>Wed, 22 May 2013 08:03:33 +0000</lastBuildDate>
	<language>en-US</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.5.1</generator>
		<atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="self" type="application/rss+xml" href="http://feeds.feedburner.com/Sicolamartin" /><feedburner:info xmlns:feedburner="http://rssnamespace.org/feedburner/ext/1.0" uri="sicolamartin" /><atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="hub" href="http://pubsubhubbub.appspot.com/" /><item>
		<title>Never leave home without it</title>
		<link>http://www.sicolamartin.com/articles/never-leave-home-without-it/</link>
		<comments>http://www.sicolamartin.com/articles/never-leave-home-without-it/#comments</comments>
		<pubDate>Wed, 22 May 2013 08:03:33 +0000</pubDate>
		<dc:creator>Huff Kelli</dc:creator>
				<category><![CDATA[Articles]]></category>

		<guid isPermaLink="false">http://www.sicolamartin.com/?p=9173</guid>
		<description><![CDATA[I&#8217;m a cliche, I know, but I seriously never leave home without it. If I do, I turn around. It&#8217;s not out of fear. I don&#8217;t worry about breaking down on the side of the road or missing a status &#8230;]]></description>
				<content:encoded><![CDATA[<p>I&#8217;m a cliche, I know, but I seriously never leave home without it. If I do, I turn around. It&#8217;s not out of fear. I don&#8217;t worry about breaking down on the side of the road or missing a status update (traumatic!). It&#8217;s that as a working mom with an inability to say &#8220;no&#8221; to projects I believe in, I have to be efficient with my time, making the most of every opportunity to get things done. My phone lets me do that. But really, can we keep calling it &#8220;a phone&#8221;? Or <em>&#8220;just</em> a phone&#8221;?</p>
<p><a href="http://www.sicolamartin.com/wp-content/uploads/2013/05/swiss-army-phone-300x197.png"><img class="alignnone size-full wp-image-9174" alt="swiss-army-phone-300x197" src="http://www.sicolamartin.com/wp-content/uploads/2013/05/swiss-army-phone-300x197.png" width="300" height="197" /></a></p>
<p>From my mobile device, I&#8217;ve negotiated employee contracts, led conference calls, conducted interviews, set up meetings, planned potlucks, updated bank data, mediated conflict, supported teams, watched TV, researched homework questions, shot videos, uploaded photos, managed multiple social feeds, drafted presentation notes, organized date night, purchased a dress, planned menus, shared calendars, edited reports and written this blog post.</p>
<p>My &#8220;phone&#8221; is also my GPS, encyclopedia and main news source. It gives me freedom. Others concur, as eMarketer released 2012 data saying the total number of smartphones increased by 31%. I believe it. My device allows me to continue to be an HR leader, a non-profit board director, a community manager, school volunteer, study group facilitator and—most importantly—a wife and mom. Because I&#8217;m no longer tied to a desk, I can pick my kids up from school and still meet a deadline. And because I haven&#8217;t wasted time while mobile, I can set my phone down, confident that I&#8217;ve met my goals for the day, and fully engage with my family.</p>
<p>In a conversation with my kids recently, I had to admit I didn&#8217;t know the answer to a question. To which my son replied, &#8220;Just ask God&#8230; or your phone.&#8221;</p>
<p>But don&#8217;t do it while driving.</p>
<p><em>Illustration credit unknown. Also published on www.kellihuff.com.</em></p>
]]></content:encoded>
			<wfw:commentRss>http://www.sicolamartin.com/articles/never-leave-home-without-it/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Bringing in the web awards times two</title>
		<link>http://www.sicolamartin.com/articles/bringing-in-the-web-awards-times-two/</link>
		<comments>http://www.sicolamartin.com/articles/bringing-in-the-web-awards-times-two/#comments</comments>
		<pubDate>Mon, 06 May 2013 19:15:34 +0000</pubDate>
		<dc:creator>Huff Kelli</dc:creator>
				<category><![CDATA[Articles]]></category>

		<guid isPermaLink="false">http://www.sicolamartin.com/?p=9177</guid>
		<description><![CDATA[Bringing it home and bringing it to our clients, that is. We&#8217;re proud to announce that both the SicolaMartin&#124;Tech.YR website as well as a site that we designed for Breast Cancer Resource Centers of Texas have been recognized with American &#8230;]]></description>
				<content:encoded><![CDATA[<p>Bringing it home and bringing it to our clients, that is. We&#8217;re proud to announce that both the <a href="http://www.sicolamartin.com/">SicolaMartin|Tech.YR</a> website as well as a site that we designed for <a href="http://bcrc.org/">Breast Cancer Resource Centers of Texas</a> have been recognized with American Web Design Awards from <a href="http://www.gdusa.com/index.php">Graphic Design USA</a>. We&#8217;ve always known we do great web work, now the rest of the world does, too.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.sicolamartin.com/articles/bringing-in-the-web-awards-times-two/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>SXSW… the human opportunity</title>
		<link>http://www.sicolamartin.com/articles/sxsw-the-human-opportunity/</link>
		<comments>http://www.sicolamartin.com/articles/sxsw-the-human-opportunity/#comments</comments>
		<pubDate>Wed, 17 Apr 2013 21:04:51 +0000</pubDate>
		<dc:creator>David Romero</dc:creator>
				<category><![CDATA[Articles]]></category>

		<guid isPermaLink="false">http://www.sicolamartin.com/?p=9161</guid>
		<description><![CDATA[If you’ve never been, you’ve got to go. I’ve been lucky enough to attend four of the last five SXSW Interactive conferences and witness the city progressively swell with the most talented and innovative minds the world has to offer. &#8230;]]></description>
				<content:encoded><![CDATA[<p>If you’ve never been, you’ve got to go. I’ve been lucky enough to attend four of the last five SXSW Interactive conferences and witness the city progressively swell with the most talented and innovative minds the world has to offer. The hot topics over the last five years have ranged from the urgency to create mobile apps for EVERYTHING, to foregoing mobile and creating cross-browser web apps, global adoption of HTML 5 and CSS3, using web fonts, living in the post PC universe, experiencing life through augmented reality, smart phones, smart code and finally making everything you see on the web “responsive.” The list can get pretty endless, and it can be a lot to take in. But, luckily, you’re interested and savvy enough to care.</p>
<p>Keep in mind, this is all very exciting and very progressive. There doesn’t seem to be anything the newest start up isn’t doing to make your life, job, career, experience or relationship easier&#8230;cooler&#8230;more efficient. If only they could make those bare foot-looking running shoes disappear for good.</p>
<p>But something started to happen this year in the midst of all of this progress&#8230;and I wasn’t the only person feeling it. Twinges of apathy are starting to creep in with all the COOL that surrounds us. Yes, that’s to be expected&#8230;I mean, do you know and respect anyone who would rock those Google glasses? I don’t.</p>
<p>What I’ve been feeling is tinged with such entitlement that I feel a little embarrassed by it. I couldn’t help but think, “So what?” during almost the entire conference. What are we doing with all this technology—besides not have real, face-to-face conversations anymore? Are we going to make any of this count? So what about web fonts? So what about user experience? Where’s the soul behind all these fun, tasty little widgets that are, in theory, helping us to re-connect with each other? The rulebook is brimming with best practices on how to apply all these incredible technological gifts we’ve been given. We have a greater opportunity than ever to connect, but is it actually happening?</p>
<p>I’m excited about the progress I’ve witnessed over the past five years. The strides we’ve made are astonishing. I’m also proud to be an active part of this community. But, I just can’t help feeling that we’re missing a very human opportunity&#8230;and maybe I’m the worst person to call this out, considering I don’t have an answer. All I know is what I’m capable of, and armed with an arsenal of genius-inspired technology, I feel that it’s time I make something count&#8230;otherwise we all risk being as “meh” as our iPhone 5.</p>
<p>Here’s to seeing our community doing something truly great on the horizon. We need technology with a real human narrative. The story of what it all means remains to be written.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.sicolamartin.com/articles/sxsw-the-human-opportunity/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Recognition for the mini-Martian program.</title>
		<link>http://www.sicolamartin.com/articles/recognition-for-the-mini-martian-program/</link>
		<comments>http://www.sicolamartin.com/articles/recognition-for-the-mini-martian-program/#comments</comments>
		<pubDate>Wed, 10 Apr 2013 16:05:23 +0000</pubDate>
		<dc:creator>Paula Simchak</dc:creator>
				<category><![CDATA[Articles]]></category>

		<guid isPermaLink="false">http://www.sicolamartin.com/?p=9155</guid>
		<description><![CDATA[Internship King just released the top US advertising internships for 2013 and we made the list! What do our mini-Martians learn while they’re here? Everything they want. It’s sink or swim in this joint, and our interns usually leave the pool &#8230;]]></description>
				<content:encoded><![CDATA[<p>Internship King just released the top US advertising internships for 2013 and we made <a href="http://www.internshipking.com/top-advertising-internships" target="_blank">the list</a>! What do our mini-Martians learn while they’re here? Everything they want. It’s sink or swim in this joint, and our interns usually leave the pool with turbo-charged water wings. Congratulations to everyone who continues to make this program so successful!</p>
]]></content:encoded>
			<wfw:commentRss>http://www.sicolamartin.com/articles/recognition-for-the-mini-martian-program/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>From grassroots to much, much more.</title>
		<link>http://www.sicolamartin.com/articles/from-grassroots-to-much-much-more-2/</link>
		<comments>http://www.sicolamartin.com/articles/from-grassroots-to-much-much-more-2/#comments</comments>
		<pubDate>Tue, 09 Apr 2013 21:53:51 +0000</pubDate>
		<dc:creator>SicolaMartin</dc:creator>
				<category><![CDATA[Articles]]></category>

		<guid isPermaLink="false">http://www.sicolamartin.com/?p=9132</guid>
		<description><![CDATA[While the Breast Cancer Resource Centers of Texas (BCRC) began small, their services grew rapidly as did the number of people they help every year. Before long, they needed a website overhaul that would accurately reflect their mission, their value &#8230;]]></description>
				<content:encoded><![CDATA[<p>While the Breast Cancer Resource Centers of Texas (BCRC) began small, their services grew rapidly as did the number of people they help every year. Before long, they needed a website overhaul that would accurately reflect their mission, their value and their growing commitment to patients, volunteers and donors, alike. After a collaborative effort between client and agency, <a href="http://bcrc.org" target="_blank">Help Hope Here</a> was launched.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.sicolamartin.com/articles/from-grassroots-to-much-much-more-2/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>
