http://www.sergeants.com News and Press Releases http://sergeants.com/news_events/press.asp?prm_id=1656 Sergeant’s Pet Care Products, Inc. has announced the acquisition of a state-of-the-art production facility from MGP Ingredients, Inc., effective August 21, 2009. The sale of the Kansas City, Kan., facility includes all equipment used for the production and packaging of pet-related products, which principally includes extruded plant-based resins and finished pet treats. MGPI will retain ownership of equipment used for the production of the company’s Wheatex® line of textured wheat proteins, sold for use in meat extension and vegetarian products. <br /><br />“Our purchase of the Kansas City facility from MGPI allows us to expand production of our formulated pet treats, some of which include Sergeant’s SteakHouse ®, Sniffers® and DentaFresh ®. The formulated pet treats category is an area of great opportunity for Sergeant’s, and expanding our production capacity will put us in a unique position to meet increased consumer demand,” said Bob Scharf, chief executive officer of Sergeant’s. “This acquisition marks the continuation of the tremendous growth we’ve experienced over the last several years.”<br /><br />“We are very pleased with the acquisition of the Kansas City facility by Sergeant’s Pet Care Products, an innovator in the pet industry. We look forward to maintaining our relationship through their involvement in the production of our line of Wheatex® ingredients. The sale of this facility along with assets related to the manufacture of pet products supports our increased focus on our core areas of business,” said Tim Newkirk, MGPI president and chief executive officer.<br /><br />In addition to manufacturing and packaging space and equipment, the facility includes administrative offices, a product testing and quality assurance lab, warehousing and shipping areas, and material storage silos. The entire complex is situated on a 27-acre site. Sergeant’s has acquired approximately half of that acreage.<br /><br />About MGP Ingredients<br />In business since 1941, MGP Ingredients, Inc. is a recognized pioneer in the development and production of natural grain-based ingredients and alcohol products for the branded packaged goods industry. Their core market categories include the food and beverage industries, where they provide value-added ingredient solutions and world class vodka and gin; and a variety of market categories that utilize their food grade industrial alcohol, including personal hygiene products, pharmaceuticals, condiments, flavorings and cleansing agents. The company has facilities in Atchison, Kan., Pekin, Ill., and Onaga, Kan. that utilize the latest technologies to assure high quality products and to maintain efficient production and service capabilities.<br /><br />About Sergeant’s Pet Care Products<br />Sergeant’s Pet Care Products, Inc., is based in Omaha, Neb. USA, and is a leading supplier of pet supplies including flea and tick remedies, health and well-being products, natural and formulated treats, rawhide chews, toys, accessories, dental and aquatics. Sergeant’s has been caring for pets since 1868, and is America’s oldest full-line pet supplies company with one of the most trusted names in pet care. For more information, visit the Sergeant’s web site at www.sergeants.com. <br /> Mon, 24 Aug 2009 00:00:00 MDT http://sergeants.com/news_events/press.asp?prm_id=1656 http://sergeants.com/news_events/press.asp?prm_id=1622 News Release<br />FOR IMMEDIATE RELEASE<br />Media Contact: Patsy Sumner <br />402.938.7045<br />psumner@sergeants.com<br /><br />Sentry HC® Introduces First-Ever Toothbrush Designed Specifically for Dogs <br />(Omaha, Neb. – July 14) <br /><br />Sentry HC, a division of Sergeant’s Pet Care Products, Inc., introduces the first toothbrush designed to work with the unique structure of a dog’s mouth to improve oral health. The Petrodex ® Tooth-Hugger ™ brush is specifically designed to keep pets’ teeth clean and healthy between visits to the veterinarian. With unique bumps, nubs and ridges, it gently cleans all exposed surfaces of pets’ teeth. The outer edges of the brush massage gums and loosen material caught in the tooth/gum line. Outer ridges and nubs clean the tongue and cheeks. The specially-designed brush head creates the best angles for cleaning.<br /><br />Anatomically, pets’ teeth differ substantially from human teeth. The Tooth-Hugger brush is shaped to fit exactly over the pet’s teeth and brush all sides simultaneously. This makes the brushing process quick and efficient. Because toothpaste fits into a unique trench within the brush itself, much less of the paste or gel is lost or swallowed by the pet compared to using a conventional toothbrush.<br /><br />“Although pet toothbrushes were previously available, none were designed to address the specific anatomy and needs of a dog’s mouth,” says Gene Wagner, DDS, inventor of the Petrodex Tooth-Hugger brush. Dr. Wagoner holds 32 patents for products designed for oral care, primarily in adult and pediatric human dentistry. “My inspiration for this product came from my own pet. I wanted to purchase a brush for their teeth and realized that the brushes available were really human toothbrushes packaged as a pet product. Clearly, it was not designed for pet teeth. That is when I started to design the Petrodex Tooth-Hugger brush.”<br /><br />“The dangers of poor oral hygiene are as serious for pets as they are for humans. In addition to plaque, tartar, persistent bad breath and tooth decay, neglect in this area can also lead to more serious health issues such as heart and kidney failure, as well as a reduced life expectancy. We’re proud to introduce a product that protects pets’ health,” explains Bob Scharf, CEO of Sergeant’s Pet Care Products. “For more than 140 years, our goal has been to improve the quality of life for pets, and the Petrodex Tooth Hugger brush is the next innovative product in that long line.”<br /><br />Two versions of the Petrodex Tooth-Hugger brush are available, one for small dogs and one for larger breeds. In addition, the Tooth-Hugger Dosing Brush is also available. The brush is preloaded with Petrodex ® Dental Gel. Petrodex contains Chlorhexidine, shown to kill the bacteria that form plaque and lead to periodontal disease. Find more information about Sentry HC Petrodex products at www.sentrypetcare.com.<br /><br />About Sergeant’s Pet Care Products<br />Sergeant’s Pet Care Products, Inc., is based in Omaha, Neb. USA, and is a leading supplier of pet supplies including flea and tick remedies, health and well-being products, natural and formulated treats, rawhide chews, toys and accessories. Sergeant’s has been caring for pets since 1868, is America’s oldest full-line pet supplies company and has one of the most trusted names in pet care. For more information, visit the Sergeant’s web site at www.sergeants.com. <br /><br />###<br /> Tue, 14 Jul 2009 00:00:00 MDT http://sergeants.com/news_events/press.asp?prm_id=1622 http://sergeants.com/news_events/press.asp?prm_id=1588 (Omaha, Neb. – April 21, 2009) Sergeant's Pet Care Products, Inc. is pleased to announce that it has launched a new consumer-focused website at www.sergeants.com The site provides detailed information about Sergeant's full line of products, including flea and tick control for dogs and cats, pet grooming products, toys and treats. The new site also provides consumers with a variety of useful information on pet health and pet care.<br />New features of the site include:<br />• Frequently Asked Questions answered by Dr. Rodney Van Horn, a board certified, practicing veterinarian.<br />• The new Flea, Tick and Pest Center, which provides in-depth educational information on how to detect, treat and prevent pest problems. It also includes an interactive product selector.<br />• An Interactive Historic Timeline that chronicles highlights of the company’s 140-year history<br />• A Pet Care Center that includes articles and tips on a wide variety of pet health topics.<br />• A large focus on social media, including links to Sergeant’s online communities on Facebook and Twitter. Users can also sign up to receive RSS feeds and E-Tips from Dr. Van Horn.<br />• The new Product Catalog that provides key information on hundreds of Sergeant’s products.<br />“We’re very excited about this new, expanded site,” says Sergeant’s CEO Bob Scharf. “As a leader in the industry for more than a century, we wanted to offer our experience and knowledge to our customers. In addition to providing information about our products, the site really serves as a resource to pet owners. This is just the beginning. We will continue to add more of the content consumers have asked for to the site and to our online communities.”<br />About Sergeant’s Pet Care Products<br />Sergeant’s Pet Care Products, Inc., is based in Omaha, Neb. USA, and is a leading supplier of pet supplies including flea and tick remedies, health and well-being products, natural and formulated treats, rawhide chews, toys and accessories. Sergeant’s has been caring for pets since 1868, is America’s oldest full-line pet supplies company and has one of the most trusted names in pet care. For more information, visit the Sergeant’s web site at www.sergeants.com. <br /> Tue, 21 Apr 2009 00:00:00 MDT http://sergeants.com/news_events/press.asp?prm_id=1588 http://sergeants.com/news_events/press.asp?prm_id=1503 (OMAHA, Neb. – Feb. 17, 2009) - Sergeant’s Pet Care Products, Inc. introduced the Sentry HC® Good Behavior™ Pheromone Collar for Dogs, a convenient, inexpensive and effective way to calm dogs who have behavior problems caused by stressful situations, at Global Pet Expo, the pet industry’s largest trade show in Orlando, Florida, on Friday, Feb. 13, 2009. The collar, available over the counter, is Sergeant’s latest behavioral health care product for dogs of all ages and breeds. <br /> <br />“The Sentry HC Good Behavior Pheromone Collar mimics the pheromone that a mother dog naturally produces to calm and reassure her puppies,” says Bob Scharf, president and CEO of Sergeant’s. “Dogs recognize these pheromones throughout life, so no matter what the dogs’ age, the collar is effective. This natural approach is a good alternative to the powerful prescription medicines typically used to control anxious behavior.” <br /> <br />Scharf says, unlike pheromone diffusers that work in a confined area, the Sentry HC Good Behavior Pheromone Collar for Dogs can be used at home or on the go and pet owners can buy it without a trip to the veterinarian at a fraction of the cost. <br /> <br />There are an estimated 10 million dogs in the United States that suffer from separation anxiety, the leading cause of behavioral problems. Celebrity dog trainer, Tamar Geller, says behavioral issues in dogs are as important as medical issues. <br /><br />“Millions of dogs and cats go to animal shelters each year, many just waiting to be euthanized,” says Geller. Many pet owners don’t realize that most behavioral issues can be successfully addressed.”<br /> <br />Independent clinical tests show that the Sentry HC Good Behavior Pheromone Collar is proven to modify behaviors such as excessive barking, destructive behavior and inappropriate marking for up to 30 days. Dogs with chronic behavioral issues, caused by separation anxiety, experience dramatic positive changes in their behavior in one to two days. Behavioral problems in dogs are commonly induced by events such as thunderstorms and fireworks, traveling, visits to the groomer, boarding, and the arrival of a new baby. <br /><br />Sergeant’s Sentry HC Good Behavior Pheromone Collar for Dogs is available at pet specialty stores nationwide. The cat version of the behavioral health care product is slated to hit the market in early March. <br /> <br />In addition, Sergeant’s also announced it acquisition of Chomp Inc., a manufacturer of all-natural dog and cat treats and supplements. Chomp Inc. includes pet brands Yip Yap® Breath Treats for Dogs and Pit’r Pat® Tasty Treats for Cats. <br /> <br /> <br />About Sergeant’s Pet Care Products <br />Sergeant’s Pet Care Products, Inc., is based in Omaha, Neb., and is a leading supplier of pet supplies including flea and tick remedies, health and well-being products, natural and formulated treats, rawhide chews, toys and accessories. SENTRY is the Sergeant’s brand of products sold exclusively through the pet specialty channel. Sergeant’s has been caring for pets since 1868, is America’s oldest full-line pet supplies company and has one of the most trusted names in pet care. For more information, visit the Sergeant’s web site at www.sergeants.com. <br /> <br />About Tamar Geller <br />Tamar Geller is a celebrity life coach for dogs and their people who love them and author of the bestseller, The Loved Dog, the playful non-aggressive way to teach your dog good behavior. Geller’s celebrity clients include Oprah Winfrey, Ben Affleck, Hillary Swank, Natalie Portman, Courtney Cox-Arquette, Owen Wilson, Nicollette Sheridan, Brad Paisley and Larry King. She is a dog expert for The Today Show and was featured on 20/20, Larry King Live, The Oprah Winfrey Show, Live with Regis and Kelly and more. For more information, visit Tamar Geller’s web site at www.tamargeller.com. Tue, 17 Feb 2009 00:00:00 MDT http://sergeants.com/news_events/press.asp?prm_id=1503 http://sergeants.com/news_events/press.asp?prm_id=1537 Omaha, Neb. (Feb. 17, 2009) - Does your dog tear up your couch, destroy your shoes or chew just about anything else in its path? If so, Sergeants Pet Care Products wants to see your dog in action for the Sergeant’s “Bad Dog” video contest.<br /><br />All you need to do is catch your dog misbehaving, capture it on video and upload it to YouTube to take advantage of the one time your dog’s destructive behavior could be rewarded. You see, your dog may not be a “bad” dog at all. It may actually be suffering from a chronic behavioral issue. In fact, an estimated 10 million dogs in the United States suffer from separation anxiety, the leading cause of behavioral problems. <br /><br />Tamar Geller, celebrity life coach for dogs and author of the best seller, The Loved Dog, the playful non-aggressive way to teach your dog good behavior, will judge contest entries and determine which three dogs are the most “behaviorally challenged” of them all. “Millions of dogs and cats go to animal shelters each year, many just waiting to be euthanized,” says Geller. Many pet owners don’t realize that most behavioral issues can be successfully addressed.”<br /><br />Geller’s celebrity clients include Oprah Winfrey, Ben Affleck, Hillary Swank, Natalie Portman, Courtney Cox-Arquette, Owen Wilson, Nicollette Sheridan, Brad Paisley and Larry King. She is a dog expert for The Today Show and was featured on 20/20, Larry King Live, The Oprah Winfrey Show, Live with Regis and Kelly and more. <br /><br />Sergeant’s recently launched the Sentry HC® Good Behavior™ Pheromone Collar for Dogs, a convenient, inexpensive and effective way to calm dogs who have behavior problems caused by stressful situations.<br /><br />“The Sentry HC Good Behavior Pheromone Collar mimics the pheromone that a mother dog naturally produces to calm and reassure her puppies,” says Bob Sharf, Sergeant’s president and CEO. “Dogs recognize these pheromones throughout life, so no matter what the dogs’ age, the collar is effective. This natural approach is a good alternative to the powerful prescription medicines typically used to control anxious behavior.” <br /><br />Scharf says, unlike pheromone diffusers that work in a confined area, the Sentry HC Good Behavior Pheromone Collar for Dogs can be used at home or on the go and pet owners can buy it without a trip to the veterinarian at a fraction of the cost.<br /><br />The grand prize winner will receive a $500 prize, including dog behavior training and oodles of pet care products. Second and third runners up win prizes valued at $250 and $100, respectively. In addition, the first 100 people to submit a contest video will receive a free SentryHC® Good Behavior™ Pheromone Collar. <br /><br />To enter the contest, go to http://www.youtube.com/group/baddogcontest and click on the “Join this Group” link. Once you are a member, click on the “Add Videos” link and upload your video. The contest runs February 17 through March 17.<br /><br />About Tamar Geller <br />Tamar Geller is a celebrity life coach for dogs and their people who love them and author of the bestseller, The Loved Dog, the playful non-aggressive way to teach your dog good behavior. Geller’s celebrity clients include Oprah Winfrey, Ben Affleck, Hillary Swank, Natalie Portman, Courtney Cox-Arquette, Owen Wilson, Nicollette Sheridan, Brad Paisley and Larry King. She is a dog expert for The Today Show and was featured on 20/20, Larry King Live, The Oprah Winfrey Show, Live with Regis and Kelly and more. For more information, visit Tamar Geller’s web site at www.tamargeller.com. Tue, 17 Feb 2009 00:00:00 MDT http://sergeants.com/news_events/press.asp?prm_id=1537 http://sergeants.com/news_events/press.asp?prm_id=1520 (Omaha, Neb. – February 11, 2009) Sergeant’s Pet Care Products, Inc. is pleased to announce that it has reached an agreement to acquire Chomp, Inc., a manufacturer of innovative, all-natural dog and cat treats and supplements with wide national distribution. The brands acquired, including Yip Yap® Breath Treats for Dogs and Pit’r Pat® Tasty Treats for Cats, will enhance Sergeant’s product offerings.<br /><br />“The acquisition of Chomp, Inc. will give us increased market share in both the pet treats and pet dental care categories,” says Bob Scharf, president and CEO of Sergeant’s Pet Care Products, Inc. “Chomp’s flagship products already enjoy wide distribution. That gives us great confidence in adding them to our product assortment. In an economy where much of business is contracting, we are very pleased to be experiencing continued growth.”<br /><br />“The products added through this acquisition will help Sergeant’s further increase its growing presence in dental and natural pet treats,” explains Caryn Stichler, vice president of marketing at Sergeant’s. “With our more efficient distribution channels and wider reach, Sergeant’s will be able to bring these products to more consumers. Today’s pet owners are increasingly seeking healthy treats and dietary supplements for their pets. This acquisition puts us in a position to meet those demands.”<br /><br />In addition to Yip Yap and Pit’r Pat products, the Chomp line includes Sniffers LifeStages Treats, Sniffers 101 Training Bits and Sniffers Shake-Ins meal toppers. Consumers can find these products in most pet specialty and in limited grocery stores across the U.S. Sergeant’s plans to expand distribution so that more consumers can provide treats that please their pet and improve their health.<br /><br />About Sergeant’s Pet Care Products<br /><br />Sergeant’s Pet Care Products, Inc., is based in Omaha, Neb. USA, and is a leading supplier of pet supplies including flea and tick remedies, health and well-being products, natural and formulated treats, rawhide chews, toys and accessories. Sergeant’s has been caring for pets since 1868, is America’s oldest full-line pet supplies company and has one of the most trusted names in pet care. For more information, visit the Sergeant’s web site at www.sergeants.com. Wed, 11 Feb 2009 00:00:00 MDT http://sergeants.com/news_events/press.asp?prm_id=1520 http://sergeants.com/news_events/press.asp?prm_id=1486 Pheromones Naturally Calm Anxious Dogs <br /><br />(Omaha, Neb., Dec. 30, 2008) – Sergeant’s Pet Care Products, Inc. introduces the SentryHC® Good Behavior™ Pheromone Collar for Dogs, a convenient, inexpensive and effective way to calm dogs who have behavioral problems caused by stressful situations. The collar, available over the counter, is Sergeant’s latest innovative behavioral health care product for dogs of all ages and breeds.<br /><br />Independent clinical tests show that the Sentry HC Good Behavior Pheromone Collar is proven to modify behaviors such as excessive barking, destructive behavior and inappropriate marking for up to 30 days. Dogs with chronic behavioral issues, caused by separation anxiety, experience dramatic positive changes in their behavior in one to two days. Behavioral problems in dogs are commonly induced by events such as thunderstorms and fireworks, traveling, visits to the groomer, boarding, and the arrival of a new baby.<br /><br />“The Sentry HC Good Behavior Pheromone Collar mimics the pheromone that a mother dog naturally produces to calm and reassure her puppies,” says Caryn Stichler, vice president of marketing. “Dogs recognize these pheromones throughout life, so no matter what the dog’s age, the collar is effective. This natural approach is a good alternative to the powerful prescription medicines typically used to control anxious behavior.”<br /><br />Stichler says the collar’s calming lavender and chamomile scent also provides a soothing fragrance. The collar lasts up to 30 days, but it can be worn longer without any side effects. Unlike pheromone diffusers that work in a confined area, the collar is a convenient alternative for pet owners because it can be used wherever the dog goes, whether at home or on the go.<br /><br />Sergeant’s Sentry HC Good Behavior Pheromone Collar for Dogs is available nationwide at pet specialty stores.<br /><br />About Sergeant’s Pet Care Products<br /><br />Sergeant’s Pet Care Products, Inc., is based in Omaha, Neb., and is a leading supplier of pet supplies including flea and tick remedies, health and well-being products, natural and formulated treats, rawhide chews, toys and accessories. SENTRY is the Sergeant’s brand of products sold exclusively through the pet specialty channel. Sergeant’s has been caring for pets since 1868, is America’s oldest full-line pet supplies company and has one of the most trusted names in pet care. For more information, visit the Sergeant’s web site at www.sergeants.com. Tue, 30 Dec 2008 00:00:00 MDT http://sergeants.com/news_events/press.asp?prm_id=1486 http://sergeants.com/news_events/press.asp?prm_id=1469 (OMAHA, Neb. – Sept. 10, 2008) – Sergeant’s® Pet Care Products, Inc., is excited to announce it has reached an agreement to purchase the Aquarium Products® Business of Interpet, LLC. The brands and technology include Aquari-Sol, Clout, Crystal Clear, Genesis and Quick Cure. The acquisition provides unique and proprietary aquatic care items that have pioneered fish health and maintenance routines for thousands of hobbyists for over a half century.<br /><br />“The Aquarium Products brand provides unique formulations that complement the Mardel® aquatic line recently purchased by Sergeant’s,” says Bob Scharf, CEO of Sergeant’s Pet Care Products. “Sergeant’s is now able to provide retailers and fish owners a complete aquatic offering, featuring patented technology in aquatic medications and water treatments.”<br /><br />Scharf says a good example of new technology is Gel-Tek, a product line of medications that features a feeding pheromone that entices tropical and freshwater fish to eat the gel, allowing them to recover from illness quicker. <br /><br />Retailers will see many of these unique formulations being marketed to their consumers under the Aquarium Products brand in grocery, mass and drug stores and the well-known Mardel brand in pet specialty stores. <br /><br />Aquarium Products has been an industry leader for more than 60 years. <br /><br />About Sergeant’s Pet Care Products<br />Sergeant’s Pet Care Products, Inc., is based in Omaha, Neb. USA, and is a leading supplier of pet supplies including flea and tick remedies, health and well-being products, natural and formulated treats, rawhide chews, toys and accessories. Sergeant’s has been caring for pets since 1868, is America’s oldest full-line pet supplies company and has one of the most trusted names in pet care. For more information, visit the Sergeant’s web site at www.sergeants.com. <br /> Wed, 10 Sep 2008 00:00:00 MDT http://sergeants.com/news_events/press.asp?prm_id=1469 http://sergeants.com/news_events/press.asp?prm_id=1452 (Omaha, Neb. – March 14, 2008) Sergeant’s Pet Care Products today announces its acquisition of the consumer brands division of Virbac Corporation. The brands and technology acquired provide unique and proprietary pet care items that include internal and external health care products, dental solutions and an expansive aquatic line. Well recognized brands include WormXPlus™, WormX®, Petrodex®, Zema®, Mardel®, and LiveMeter®.<br /><br />“WormXPlus™ is the first generic version of the #1 broad-spectrum wormer in the veterinary channel,” says Bob Scharf, president and CEO of Sergeant’s Pet Care Products, Inc. “With this product we are able to provide a veterinary quality product that treats and prevents round, hook and tapeworms while saving pet owners valuable time and money.” <br /><br />WormXPlus™ is comparable to the veterinary brand Drontal®, a well-known broad spectrum wormer marketed by Bayer to the veterinary channel.<br /><br />Additional acquired products include Petrodex®, home dental care products proven to help reduce plaque and tartar accumulation in dogs and cats; Zema®, pesticides used to treat your home, pets, house and yard for fleas and ticks; and Mardel®, a widely distributed name in the aquatic industry providing the fish enthusiast with medications for fish, water treatments and conditioners as well as a variety of test kits. <br /><br />Mardel®, has been an industry leader for more than 30 years. <br /><br />“These brands join the existing pet specialty, farm and fleet and hardware marketed brands from Sergeant’s, namely SENTRY, Old West and Steakhouse, and will continue to be sold exclusively in these channels,” says Scharf. <br /><br />Retailers in the grocery, mass, drug and dollar channels, will see many of these unique formulations being marketed to their consumers under the Sergeant’s and Vetscription™ brands.<br /><br />About Sergeant’s Pet Care Products<br />Sergeant’s Pet Care Products, Inc., is based in Omaha, Neb. USA, and is a leading supplier of pet supplies including flea and tick remedies, health and well-being products, natural and formulated treats, rawhide chews, toys and accessories. Sergeant’s has been caring for pets since 1868, is America’s oldest full-line pet supplies company and has one of the most trusted names in pet care. For more information, visit the Sergeant’s web site at www.sergeants.com.<br /> Fri, 14 Mar 2008 00:00:00 MDT http://sergeants.com/news_events/press.asp?prm_id=1452 http://sergeants.com/news_events/press.asp?prm_id=1435 (Omaha, Neb. – February 15, 2008) – Sergeant’s Pet Care Products, in partnership with the National Wildlife Federation (NWF), introduced the Protected Wildlife Animal Series dog toys that represent protected wildlife from four different geographical regions globally—Arctic Life, Marine Life, North American and Rain Forest. Sergeant’s announced the product launch at the kick-off press conference for Global Pet Expo, the pet industry’s largest trade show, in San Diego on Friday, February 15th, 2008.<br /><br />“Sergeant’s has a history of dedication to the health and well-being of pets and their environment,” says Bob Scharf, Sergeant’s president and CEO. “By working with the National Wildlife Federation, we’re able to bring awareness to endangered, protected and threatened animals from around the world. Now, just by giving their dog a toy from our new Protected Wildlife Animal Series, pet owners can help protect our planet in a fun and easy way.”<br /><br />The first four toys to be released include a Green Sea Turtle (Marine Life), a Polar Bear (Arctic Life), a Jaguar (Rainforest) and a Bison (North American). Each plush toy is packaged in recycled materials. The toys also feature an educational book with wildlife information and facts about each particular species, as well as the efforts underway to save the species and its habitat. For each product purchased, a donation will be made to directly support National Wildlife Federation’s conservation and education programs. The toys are available nationwide grocery, pet specialty and mass retailers.<br /><br /><br />“By partnering with Sergeant’s we’re able to empower pet lovers to take steps to protect wildlife for our children’s future,” said Tony Summers, Director of Cause Marketing at National Wildlife Federation.<br /><br />Julie Scardina, Animal Ambassador for SeaWorld, Busch Gardens and Discovery Cove, helped Sergeant’s and NWF celebrate the launch of the Protected Wildlife Animal Series dog toys by bringing a variety of exotic animals to the press conference, including Humboldt penguins, American alligators, a hyacinth macaw, a scarlet ibis and a cuscus. Scardina discussed the importance of helping protected species and praised Sergeant’s and NWF for educating pet owners about caring for the environment.<br /><br />In addition to the toy line, donations from the sales of Sergeant’s Nature’s Guardian natural flea and tick control products and health care products with the NWF logo on the packaging, will also support the NWF’s mission. <br /> <br />National Wildlife Federation is America’s largest conservation organization with over 4 million members and supporters and a leader in nature education and conservation advocacy for over 70 years.<br /><br />About Sergeant’s Pet Care Products<br />Sergeant’s Pet Care Products, Inc., is based in Omaha, Neb. USA, and is a leading supplier of pet supplies including flea and tick remedies, health and well-being products, natural and formulated treats, rawhide chews, toys and accessories. Sergeant’s has been caring for pets since 1868, is America’s oldest full-line pet supplies company and has one of the most trusted names in pet care. For more information, visit the Sergeant’s web site at www.sergeants.com. Fri, 15 Feb 2008 00:00:00 MDT http://sergeants.com/news_events/press.asp?prm_id=1435 http://sergeants.com/news_events/press.asp?prm_id=1418 (Omaha, Neb. – February 14, 2008) Sergeant’s Pet Care Products is excited to announce it has reached an agreement to purchase the consumer brands division of Virbac Corporation. The brands and technology acquired provide unique and proprietary pet care items that include internal and external health care products, dental solutions and an expansive aquatic line. Well recognized brands include WormXPlus™, WormX®, Petrodex®, Zema®, Mardel®, and LiveMeter®.<br /><br />“WormXPlus™ is the first generic version of the #1 broad-spectrum wormer in the veterinary channel,” says Bob Scharf, president and CEO of Sergeant’s Pet Care Products, Inc. “With this product we are able to provide a veterinary quality product that treats and prevents round, hook and tapeworms while saving pet owners valuable time and money.” <br /><br />WormXPlus™ is comparable to the veterinary brand Drontal®, a well-known broad spectrum wormer marketed by Bayer to the veterinary channel.<br /><br />Additional acquired products include Petrodex®, home dental care products proven to help reduce plaque and tartar accumulation in dogs and cats; Zema®, pesticides used to treat your home, pets, house and yard for fleas and ticks; and Mardel®, a widely distributed name in the aquatic industry providing the fish enthusiast with medications for fish, water treatments and conditioners as well as a variety of test kits. <br /><br />Mardel®, has been an industry leader for more than 30 years. <br /><br />“These brands will join the existing pet specialty, farm and fleet and hardware marketed brands from Sergeant’s, namely SENTRY, Old West and Steakhouse, and will continue to be sold exclusively in these channels,” says Scharf. <br /><br />Retailers in the grocery, mass, drug and dollar channels, can look forward to seeing many of these unique formulations being marketed to their consumers under the Sergeant’s and Vetscriptions brands.<br /><br />About Sergeant’s Pet Care Products<br />Sergeant’s Pet Care Products, Inc., is based in Omaha, Neb. USA, and is a leading supplier of pet supplies including flea and tick remedies, health and well-being products, natural and formulated treats, rawhide chews, toys and accessories. Sergeant’s has been caring for pets since 1868, is America’s oldest full-line pet supplies company and has one of the most trusted names in pet care. For more information, visit the Sergeant’s web site at www.sergeants.com. Thu, 14 Feb 2008 00:00:00 MDT http://sergeants.com/news_events/press.asp?prm_id=1418 http://sergeants.com/news_events/press.asp?prm_id=1401 (Omaha, Neb. – January 15, 2008) – Sergeant’s Pet Care Products, a leading full line supplier of pet products, proudly announces a partnership with the National Wildlife Federation (NWF), America’s largest conservation organization with over 4 million members and supporters and a leader in nature education and conservation advocacy for over 72 years.<br /><br />“Similar to National Wildlife Federation, Sergeant’s has a long and rich heritage,” says Caryn Stichler, Sergeant’s vice president of marketing. “Sergeant’s prides itself as being on the forefront of the ‘green’ movement in its dedication to the health and well-being of pets and their environment. A partnership with National Wildlife Federation is a perfect match to jointly help raise funds, awareness and a passion to support Sergeant’s mission and NWF in its efforts to teach adults and children to conserve, experience, appreciate and respect the natural world,” says Stichler. <br /><br />Sergeant’s Pet Care Products commitment to the well-being of animals supports our efforts to empower pet lovers to take steps to protect wildlife for our children’s future,” said Tony Summers, Director of Cause Marketing at National Wildlife Federation.<br /><br />The NWF logo will appear on three Sergeant’s product lines that include the following:<br />• Sergeant’s Nature’s Guardian natural flea and tick control products: For the consumer who wants a product that is safe to use around children and pets while at the same time being an effective natural alternative to flea and tick control. <br />• Sergeant’s Nature’s Guardian health care products: Offers pet owners a variety of natural solutions that are environmentally friendly, responsible and effective remedies for both dogs and cats.<br />• Protected Wildlife Plush Toys: The toys represent animals from all over the globe that are in some way endangered, protected or threatened. <br /><br />“The Protected Wildlife Plush Toys provide an educational opportunity for the pet owner and a durable toy for their dog to enjoy,” says Stichler. “Each toy provides general information and facts about the endangered species, as well as what efforts are underway to save the animal and its habitat. When pet owners collect the toys, we hope they will take action on behalf of wildlife.” says Stichler. <br /><br />The products are available nationwide at grocery, pet specialty and mass retailers.<br /><br />About Sergeant’s Pet Care Products<br />Sergeant’s Pet Care Products, Inc., is based in Omaha, Neb. USA, and is a leading supplier of pet supplies including flea and tick remedies, health and well-being products, natural and formulated treats, rawhide chews, toys and accessories. Sergeant’s has been caring for pets since 1868, is America’s oldest full-line pet supplies company and has one of the most trusted names in pet care. For more information, visit the Sergeant’s web site at www.sergeants.com.<br /><br />About National Wildlife Federation<br />National Wildlife Federation is America's largest conservation organization, inspiring Americans to protect wildlife for our children's future. NWF unites individuals from diverse backgrounds through a grassroots network of 4 million members, supporters and volunteers. NWF programs educate and inspire people from all walks of life to conserve wildlife and wildlife habitat. NWF focuses its conservation work in three major areas that will have the biggest impact on the future of America’s wildlife: confronting global warming, protecting and restoring wildlife habitat and connecting people to nature.<br /> Tue, 15 Jan 2008 00:00:00 MDT http://sergeants.com/news_events/press.asp?prm_id=1401 http://sergeants.com/news_events/press.asp?prm_id=1350 <br />Bulldogs from Oregon Take Other Contestants to the Cleaners<br /><br />OMAHA, Neb., July 27 -- One-year-old bulldogs Doc and Wyatt from Bend, Oregon are this year's grand-prize winners of the Sergeant's Pet Care Products "Splish Splash" Photo contest. Pet specialist Steve Dale served as the celebrity judge in the eight week contest.<br /><br />"Selecting a winner was a lot harder than I thought it would be," says Dale. "It's pretty tough to look at nearly 500 pictures of cute dogs and pick the best of the best. But, for me, Doc and Wyatt just stood out from the rest."<br /><br />Three winners were selected each week and received an Ooh La La!(TM) doggie gift basket of boutique items, as well as a spot in the final round. As the grand prize winners, Doc and Wyatt receive a custom portrait of themselves, painted by a professional artist from http://www.artpaw.com/.<br /><br />"Oh, the boys and I are so excited," says Deborah Sprague, Doc and Wyatt's owner. "I just have to make sure they don't let this go to their heads! In all seriousness, and ironically, we lost our bulldog, Avalanche, last year, so we had an artist paint a picture of him," says Sprague. "That picture is hanging in our dining room. Now Doc and Wyatt will get to join Avalanche on our new 'Bulldog Wall of Fame,'" says Sprague.<br /><br />"We really want to thank everyone who participated in the contest and Steve Dale for serving as the celebrity judge," says Caryn Stichler, vice president of marketing at Sergeant's. "It was a lot of fun and a great way to celebrate the relationship we have with our pets."<br /><br /> Visit http://www.sergeants.com/ for additional information. Fri, 27 Jul 2007 00:00:00 MDT http://sergeants.com/news_events/press.asp?prm_id=1350 http://sergeants.com/news_events/press.asp?prm_id=1333 <br />-- Miniature Chicken Treats for Dogs --<br /><br />(Omaha, Neb. – July 2007) – Sergeant’s® Pet Care Products now offers Uncle Sam’s® Bear Bites™, miniature chicken treats for dogs.<br /><br />“Made with natural ingredients and shaped like miniature teddy bears, Uncle Sam’s Bear Bites are a fun snack for dogs of all sizes,” says Cindy Oelke, senior category manager, at Sergeant’s. <br /><br />Uncle Sam’s Bear Bites, available in a four ounce package, are sold at grocery, chain drug and mass retailers nationwide.<br /><br />About Sergeant’s Pet Care Products <br /><br />Uncle Sam’s is a Sergeant’s Pet Care Products brand. Sergeant’s, based in Omaha, Neb. is a leading supplier of pet supplies including fleas and tick remedies, health and well-being products, natural and formulated treats, rawhide chews, toys and accessories. Sergeant’s has been caring for pets since 1868, is America’s oldest full-line pet supplies company and has one of the most trusted names in pet care. For more information, visit the Sergeant’s web site at www.sergeants.com. Tue, 3 Jul 2007 00:00:00 MDT http://sergeants.com/news_events/press.asp?prm_id=1333 http://sergeants.com/news_events/press.asp?prm_id=1316 -- Premium Beef Flavored Dog Treats --<br /><br />(Omaha, Neb., July 2007) – Sergeant’s® Pet Care Products’ Uncle Sam’s® natural treats line now includes Beef Sticks and Pepperoni Sticks for dogs, slow-roasted treats great for small and large dogs. <br /><br />“Made with natural ingredients, Uncle Sam’s Beef and Pepperoni Sticks are high in digestible protein which is found in products made with real meat,” says Cindy Oelke, senior category manager, at Sergeant’s.<br /><br />Uncle Sam’s Sticks come in two great flavors – beef and pepperoni.<br /><br />Uncle Sam’s Beef and Pepperoni Sticks – available in packages of 12 – are sold at grocery, chain drug and mass retailers nationwide.<br /><br />About Sergeant’s Pet Care Products <br /><br />Uncle Sam’s is a Sergeant’s Pet Care Products brand. Sergeant’s, based in Omaha, Neb. is a leading supplier of pet supplies including fleas and tick remedies, health and well-being products, natural and formulated treats, rawhide chews, toys and accessories. Sergeant’s has been caring for pets since 1868, is America’s oldest full-line pet supplies company and has one of the most trusted names in pet care. For more information, visit the Sergeant’s web site at www.sergeants.com. Mon, 2 Jul 2007 00:00:00 MDT http://sergeants.com/news_events/press.asp?prm_id=1316 http://sergeants.com/news_events/press.asp?prm_id=1299 -- Soft and Chewy Natural Beef and Pork Treats for Dogs --<br /><br />(Omaha, Neb., June 2007) – Sergeant’s® Pet Care Products introduces Uncle Sam’s® Patty Bites™, soft and moist, oven-roasted treats for dogs.<br /><br />“Uncle Sam’s Patty Bites are made with natural ingredients and have a delicious smoked flavor dogs will love,” says Cindy Oelke, senior category manager, at Sergeant’s. “These treats are soft and moist – a combination any dog will love. Mom will also like these treats also because they’re made with natural ingredients that are shaped into a uniform patty.” <br /><br />Uncle Sam’s Patty Bites are soft enough for older dogs to chew. Available in beef and pork flavors, Patty Bites make a great reward or training treat for any dog. <br /><br />Uncle Sam’s Patty Bites are sold at grocery, chain drug and mass retailers nationwide.<br /><br />About Sergeant’s Pet Care Products <br /><br />Uncle Sam’s is a Sergeant’s Pet Care Products brand. Sergeant’s, based in Omaha, Neb. is a leading supplier of pet supplies including fleas and tick remedies, health and well-being products, natural and formulated treats, rawhide chews, toys and accessories. <br /><br />Sergeant’s has been caring for pets since 1868, is America’s oldest full-line pet supplies company and has one of the most trusted names in pet care. For more information, visit the Sergeant’s web site at www.sergeants.com. Fri, 29 Jun 2007 00:00:00 MDT http://sergeants.com/news_events/press.asp?prm_id=1299 http://sergeants.com/news_events/press.asp?prm_id=1282 -- Natural Chicken Treats in Flavor Combinations Dogs Will Love --<br /><br />(Omaha, Neb., July 2007) - Sergeant’s® Pet Care Products, Inc. announces Uncle Sam’s® natural chicken treats for dogs.<br /><br />Made with natural chicken, these treats are high in digestible protein. Uncle Sam’s natural dog treats are available in several different flavor combinations, including Chicken Drummies™, Chicken Sesame™ and Chicken Wraps™. <br /><br />Chicken Drummies are natural chicken wrapped around a rawhide stick. The Chicken Wraps include natural chicken wrapped around bananas.<br /><br />“Chicken is the fastest growing category in natural treats,” says Cindy Oelke, Sergeant’s senior category manager. “Sergeant’s Pet Care Products, Inc. is getting a good taste of this growth in products offered through Sergeant’s Uncle Sam’s division of natural treats.”<br /><br />Uncle Sam’s line of natural chicken treats in available at mass and grocery retailers nationwide.<br /><br />About Sergeant’s Pet Care Products<br /><br />Uncle Sam’s is a Sergeant’s Pet Care Products brand. Sergeant’s Pet Care Products, Inc. is based in Omaha, Neb., and is a leading supplier of pet supplies, including flea and tick remedies, health and well-being products, natural and formulated treats, rawhide chews, toys and accessories. Sergeant’s has been caring for pets since 1868, is America’s oldest full-line pet supplies company and has one of the most trusted names in pet care. For more information, visit Sergeant’s Web site at www.sergeants.com. Fri, 22 Jun 2007 00:00:00 MDT http://sergeants.com/news_events/press.asp?prm_id=1282 http://sergeants.com/news_events/press.asp?prm_id=1180 Sergeant’s Gold® Flea and Tick Squeeze-On for Dogs Kills Faster Than the Leading Veterinarian-Dispensed Brand<br /><br />--Costs Up to 50 Percent Less--<br /><br />(Omaha, Neb., June 21, 2007) – Sergeant’s Pet Care Products says independent clinical data show that Sergeant’s new flea and tick control product kills fleas and ticks faster than Frontline®, the leading veterinary-dispensed brand. Sergeant’s Gold® Flea and Tick Squeeze-On for Dogs is formulated with cyphenothrin to kill fleas and ticks in as little as one hour and controls flea re-infestation for up to nine weeks.<br /><br />“Now pet owners can buy an over-the-counter flea and tick control product that kills fleas and ticks faster than the leading vet brand,” says Joel Adamson, senior vice president at Sergeant’s. “Better yet, they can buy it at a fraction of the cost—up to 50 percent less.”<br /><br />According to Adamson, independent clinical studies show that Sergeant’s Gold Flea and Tick Squeeze-On for Dogs kills 98 percent of fleas in one hour compared to 58 percent for Frontline®. Sergeant’s Gold Flea and Tick Squeeze-On for Dogs kills 90 percent of ticks in one hour compared to 42 percent for Frontline®.* Sergeant’s patent-pending product also kills flea eggs and larvae.<br /><br />Adamson says the research compared the efficacy of the active ingredients in three competitive squeeze-on flea and tick control products for dogs, and Sergeant’s new cyphenothrin-based Gold product. The products were evaluated for immediate efficacy against pre-existing flea and tick infestations and for residual efficacy against new flea and tick re-infestations over 58 days following treatment. Efficacy was measured at one, four, 24 and 48 hours after treatment and after each re-infestation. According to Adamson, the research showed that Sergeant’s Gold Flea and Tick Squeeze-On for Dogs provided overall faster killing or repellency of both fleas and ticks. In the fifth and sixth weeks of the research, the Sergeant’s product was superior in its speed of action against fleas and ticks when compared to Frontline.<br /><br />The active ingredient in Sergeant’s Gold Flea and Tick Squeeze-On for Dogs is cyphenothrin (Gokilaht®), which is exclusive to Sergeant’s, as well as pyriproxyfen, an insect growth regulator that kills flea eggs and larvae.<br /><br />“Following the screening and testing of a variety of ingredients and technologies, Sergeant’s selected the combination of cyphenothrin and pyriproxyfen,” explains Larry Nouvel, president of Nouvel Inc., a consulting and product development firm working with Sergeant’s. “This formulation of active ingredients and licensed technology is very effective, yet is more affordable for consumers than vet brands.”<br /><br />Adamson says it’s important to note that over-the-counter products such as Sergeant’s Gold Flea and Tick Squeeze-On for Dogs are registered with the U.S. Environmental Protection Agency under the same authorization and label standards as similar products sold through veterinarian channels.<br /><br />Sergeant’s Gold Flea and Tick Squeeze-On for Dogs is sold at grocery, chain drug and mass retailers nationwide.<br /><br />About Sergeant’s Pet Care Products<br /><br />Sergeant’s Pet Care Products, Inc., is based in Omaha, Neb. and is a leading supplier of pet supplies including flea and tick remedies, health and well-being products, natural and formulated treats, rawhide chews, toys and accessories. Sergeant’s has been caring for pets since 1868, is America’s oldest full-line pet supplies company and has one of the most trusted names in pet care. For more information, visit the Sergeant’s web site at www.sergeants.com.<br /><br />(Frontline refers to Frontline® Top Spot.® Frontline and Top Spot are registered trademarks of Merial.)<br />(*Based on independent study.) Thu, 21 Jun 2007 00:00:00 MDT http://sergeants.com/news_events/press.asp?prm_id=1180 http://sergeants.com/news_events/press.asp?prm_id=1265 -- 100 Percent Natural Duck Treat --<br /><br />(Omaha, Neb., June 2007) – Sergeant’s® Pet Care Products continues to expand its poultry category now including Uncle Sam’s® Duck Jerky™ for dogs.<br /><br />“Made with natural ingredients, Uncle Sam’s Duck Jerky is high in digestible protein only found in products made from real meat,” says Cindy Oelke, senior category manager, at Sergeant’s. “Also, dogs preferred duck breast over chicken breast jerky in a recent palatability test.”<br /><br />Uncle Sam’s Duck Jerky is available at grocery, chain drug and mass retailers nationwide.<br /><br />About Sergeant’s Pet Care Products <br /><br />Uncle Sam’s is a Sergeant’s Pet Care Products brand. Sergeant’s, based in Omaha, Neb. is a leading supplier of pet supplies including fleas and tick remedies, health and well-being products, natural and formulated treats, rawhide chews, toys and accessories. Sergeant’s has been caring for pets since 1868, is America’s oldest full-line pet supplies company and has one of the most trusted names in pet care. For more information, visit the Sergeant’s web site at www.sergeants.com. Fri, 15 Jun 2007 00:00:00 MDT http://sergeants.com/news_events/press.asp?prm_id=1265 http://sergeants.com/news_events/press.asp?prm_id=976 Sergeant’s Gold® Flea and Tick Squeeze-On for Dogs Kills Faster Than the Leading Veterinarian-Dispensed Brand<br /><br />--Costs Up to 50 Percent Less--<br /><br />(Omaha, Neb., June 2007) – Sergeant’s Pet Care Products says independent clinical data show that Sergeant’s new flea and tick control product kills fleas and ticks faster than Frontline®, the leading veterinary-dispensed brand. Sergeant’s Gold® Flea and Tick Squeeze-On for Dogs is formulated with cyphenothrin to kill fleas and ticks in as little as one hour and controls flea re-infestation for up to nine weeks.<br /><br />“Now pet owners can buy an over-the-counter flea and tick control product that kills fleas and ticks faster than the leading vet brand,” says Joel Adamson, senior vice president at Sergeant’s Adamson. “Better yet, they can buy it at a fraction of the cost—up to 50 percent less.”<br /><br />According to Adamson, independent clinical studies show that Sergeant’s Gold Flea and Tick Squeeze-On for Dogs kills 98 percent of fleas in one hour compared to 58 percent for Frontline®. Sergeant’s Gold Flea and Tick Squeeze-On for Dogs kills 90 percent of ticks in one hour compared to 42 percent for Frontline®.* Sergeant’s patent-pending product also kills flea eggs and larvae.<br /><br />Adamson says the research compared the efficacy of the active ingredients in three competitive squeeze-on flea and tick control products for dogs, and Sergeant’s new cyphenothrin-based Gold product. The products were evaluated for immediate efficacy against pre-existing flea and tick infestations and for residual efficacy against new flea and tick re-infestations over 58 days following treatment. Efficacy was measured at one, four, 24 and 48 hours after treatment and after each re-infestation. According to Adamson, the research showed that Sergeant’s Gold Flea and Tick Squeeze-On for Dogs provided overall faster killing or repellency of both fleas and ticks. In the fifth and sixth weeks of the research, the Sergeant’s product was superior in its speed of action against fleas and ticks when compared to Frontline&#61650;.<br /><br />Adamson says it’s important to note that over-the-counter products such as Sergeant’s Gold Flea and Tick Squeeze-On for Dogs are registered with the U.S. Environmental Protection Agency under the same authorization and label standards as similar products sold through veterinarian channels.<br /><br />Sergeant’s Gold Flea and Tick Squeeze-On for Dogs is sold at grocery, chain drug and mass retailers nationwide.<br /><br />(Frontline refers to Frontline® Top Spot.® Frontline and Top Spot are registered trademarks of Merial.)<br />(*Based on independent study.) Wed, 13 Jun 2007 00:00:00 MDT http://sergeants.com/news_events/press.asp?prm_id=976