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    <title>Sergeant's News</title>
    <link>http://www.sergeants.com</link>
    <description>News and Press Releases</description>
    

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    <title>An Adorable Labrador with a Talent for Tricks Wins the National SENTRY Petrodex Superstar Smiles Photo Contest</title>
    <link>http://sergeants.com/news_events/press.asp?prm_id=1996</link>
    <description>(Omaha, Neb. - May 8, 2013) Flash, a three-year-old yellow Labrador Retriever with a talent for learning tricks and a healthy smile, took the top spot in the Superstar Smiles Photo Contest sponsored by SENTRY Petrodex, a dental brand from Sergeant's Pet Care Products, Inc.&lt;br /&gt;&lt;br /&gt;"He is very smart and affectionate. A total 'people person'," said his owner, Amanda, who lives with Flash in San Diego, California. In addition to flashing a sparkling Petrodex smile, Flash has many other tricks that endear him to people. "One of the tricks he made his own was a love for closing refrigerator, cupboard and home doors. Flash and our 20-month-old son are attached at the hip and are always keeping each other entertained and in trouble."&lt;br /&gt;&lt;br /&gt;Flash is also an international canine. He was born in Queensland, Australia and moved with his family to the U.S. last year. While in Australia, Flash enjoyed going to the Outback, participating in animal charity walks and swimming in the tropical Queensland waters. He still has a fan base there that sends him toys and treats from Australia to this day. But he's an all-American dog now, and has settled into his California life well.&lt;br /&gt;&lt;br /&gt;As the contest's Grand Prize winner, Flash's owner received a Canon EOS Digital Rebel T3 Digital SLR Camera Kit and a variety of SENTRY Petrodex pet dental care products. This will enable her to take even more shots of Flash, who clearly loves being in front of the camera.&lt;br /&gt;&lt;br /&gt;Radio personality and pet enthusiast Steve Dale served as the celebrity judge of the nationwide SENTRY Petrodex Superstar Smiles contest, which received nearly 2,000 photo entries in just four weeks. The aim of the contest was to help raise awareness among pet owners about the importance of keeping their dogs' teeth clean and healthy.&lt;br /&gt;&lt;br /&gt;"The competition was fierce, and choosing the winner from the five finalists was a tough one," Dale stated. "I just kept going back to Flash's expression and his happiness, which radiated through the photo. His star quality is strong, and from his smile and healthy teeth, it's clear that his owner is taking care of him well!"&lt;br /&gt;&lt;br /&gt;"The SENTRY Petrodex contest is becoming a tradition now, and we always receive so many photos of beautiful dogs," said Patsy Sumner, vice president of marketing services at Sergeant's. "It is touching for those of us who work in the pet products industry to see how these products benefit pets. Congratulations to Flash. We wish him happiness and dental health for many years to come."&lt;br /&gt;&lt;br /&gt;Learn more about the entire line of SENTRY Petrodex pet dental products, available at pet specialty stores nationwide, at www.sentrypetcare.com. For more information about keeping your pet's teeth clean and healthy, visit the Pet Health Central blog, www.blog.sergeants.com.&lt;br /&gt;&lt;br /&gt;About Sergeant's Pet Care Products&lt;br /&gt;&lt;br /&gt;Sergeant's Pet Care Products, one of America's most trusted brands of pet supplies, is an Omaha, Nebraska-based manufacturer of pet products. As part of the Perrigo Company, a leading global manufacturer of OTC healthcare products, Sergeant's brings effective, in-demand flea and tick treatments, health and well-being solutions and treats for dogs and cats to grocery, mass, dollar, drug and club retailers. For more information, visit Sergeant's website at sergeants.com. To be a part of the ongoing conversation about pet health, join Sergeant's social media community, Pet Health Central (facebook.com/phcfans and blog.sergeants.com).&lt;br /&gt;&lt;br /&gt;###&lt;br /&gt;</description>
	<pubDate>Wed, 8 May 2013 00:00:00 MDT</pubDate>
    <guid>http://sergeants.com/news_events/press.asp?prm_id=1996</guid>
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    <title>Sergeant's Pet Care Products Unleashes 
Pronyl OTC Flea and Tick Spray for Dogs and Cats </title>
    <link>http://sergeants.com/news_events/press.asp?prm_id=1945</link>
    <description>(Omaha, Nebr. - February 19, 2013) Sergeant's Pet Care Products, a leader in the pet supplies industry, announces the release of Sergeant's Pronyl OTC Flea and Tick Spray for Dogs and Cats, the only generic equivalent to Frontline Spray currently available. This waterproof spray kills fleas and ticks - including brown dog ticks, American dog ticks, lone star ticks and deer ticks, which can spread Lyme disease - for up to 30 days. &lt;br /&gt;&lt;br /&gt;Sergeant's Pronyl OTC Flea and Tick Spray for Dogs and Cats contains the same active ingredient found in Frontline Spray, Fipronil, but also introduces a new way to apply flea and tick spray to pets. With the Bag-on-Valve (BOV) Technology, it allows for a continuous and quiet spray from any angle.&lt;br /&gt;&lt;br /&gt;"The new spray is another way we can meet the needs that pet owners are expressing clearly. They want products with active ingredients they know from veterinary products, but they also want more cost-effective options and the convenience of purchasing these products over-the-counter at retail," stated Caryn Stichler, vice president of marketing at Sergeant's. "We are pleased to be able to respond to these consumer demands and to add the BOV technology for easier, more precise application."&lt;br /&gt;&lt;br /&gt;Bag-on-Valve (BOV) Technology Benefits&lt;br /&gt;&lt;br /&gt;The innovative BOV system consists of a pouch attached to an aerosol valve. The flea and tick spray is contained with a sealed bag, while the pressurized inert gas fills the space between the bag and the can. The pressurized gas is eco-friendly and made up of dry compressed air or Nitrogen. This BOV also reduces finger fatigue when compared to traditional trigger/pump sprays. &lt;br /&gt;&lt;br /&gt;Sergeant's Pronyl OTC Flea and Tick Spray for Dogs and Cats is available at grocery and other retailer stores nationwide.&lt;br /&gt;&lt;br /&gt;About Sergeant's Pet Care Products&lt;br /&gt;&lt;br /&gt;Sergeant's Pet Care Products, one of America's most trusted brands of pet supplies, is an Omaha, Nebraska-based manufacturer of pet products. As part of the Perrigo Company, a leading global manufacturer of OTC healthcare products, Sergeant's brings effective, in-demand flea and tick treatments, health and well being solutions and treats for dogs and cats to grocery, mass, dollar, drug and club retailers. For more information, visit Sergeant's website at sergeants.com. To be a part of the ongoing conversation about pet health, join Sergeant's social media community, Pet Health Central (facebook.com/phcfans and blog.sergeants.com).&lt;br /&gt;&lt;br /&gt;###</description>
	<pubDate>Tue, 19 Feb 2013 00:00:00 MDT</pubDate>
    <guid>http://sergeants.com/news_events/press.asp?prm_id=1945</guid>
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    <title>Sergeant's Pet Care Products Announces Innovative New Products at Global Pet Expo</title>
    <link>http://sergeants.com/news_events/press.asp?prm_id=1962</link>
    <description>(Omaha, Nebr. - February 19, 2013) Sergeant's Pet Care Products, a leader in the pet supplies industry, announces a variety of innovative new product offerings for both the pet specialty and grocery/dollar/mass retail channels at the 2013 Global Pet Expo. The products span several categories, including flea and tick solutions, health and wellness, dental care and pet treats.&lt;br /&gt;&lt;br /&gt;"We are excited to announce several new products to help our pets live happier, healthier lives. It is always our first priority at Sergeant's to provide effective, affordable options to pet owners. As we continue to grow our product lines, we maintain our long-standing reputation for delivering quality, innovative pet care products," stated Caryn Stichler, vice president of marketing at Sergeant's.&lt;br /&gt;&lt;br /&gt;To learn more about new products from Sergeant's for the grocery/drug/mass channel, visit sergeants.com.&lt;br /&gt;&lt;br /&gt;For information about new SENTRY products for the pet specialty channel, visit sentrypetcare.com.&lt;br /&gt;&lt;br /&gt;About Sergeant's Pet Care Products&lt;br /&gt;&lt;br /&gt;Sergeant's Pet Care Products, one of America's most trusted brands of pet supplies, is an Omaha, Nebraska-based manufacturer of pet products. As part of the Perrigo Company, a leading global manufacturer of OTC healthcare products, Sergeant's brings effective, in-demand flea and tick treatments, health and well being solutions and treats for dogs and cats to grocery, mass, dollar, drug and club retailers. For more information, visit Sergeant's website at sergeants.com. To be a part of the ongoing conversation about pet health, join Sergeant's social media community, Pet Health Central (facebook.com/phcfans and blog.sergeants.com).&lt;br /&gt;&lt;br /&gt;###</description>
	<pubDate>Tue, 19 Feb 2013 00:00:00 MDT</pubDate>
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    <title>Sergeant's Sponsors ANNIE the Musical on Broadway</title>
    <link>http://sergeants.com/news_events/press.asp?prm_id=1979</link>
    <description>(Omaha, Neb. - February 14, 2013) Sergeant's Flea and Tick is a proud sponsor of ANNIE, the Musical, the critically acclaimed new production of the classic musical, now playing at Broadway's legendary Palace Theatre (Broadway and 47th Street). ANNIE is the timeless story of an orphaned girl searching for her parents in New York City, with her adorable scruffy dog Sandy by her side. &lt;br /&gt; &lt;br /&gt;"We became a sponsor of Broadway's new production of ANNIE because of its positive message about caring for animals and, of course, because we couldn't resist being part of an iconic Broadway musical that speaks to so many pet parents," said Caryn Stichler, vice president of marketing at Sergeant's. "This wonderful opportunity has allowed us to support theater that emphasizes the health and well being of pets."&lt;br /&gt; &lt;br /&gt;Sergeant's is the official flea and tick fighter for the canine stars of ANNIE, the Musical and has been featured in The New York Times, on a Times Square billboard and in numerous other advertising venues including JFK Airport. "We're excited to promote pet health in these venues, because they reach so many pet owners," Stichler stated.&lt;br /&gt; &lt;br /&gt;As an exclusive feature of the partnership between Sergeant's and ANNIE The Musical, Lilla Crawford, the 11-year-old actress who stars as Annie, has blogged regularly for Sergeant's pet health blog, Pet Health Central. Her posts are personal accounts of working with canine actor Sunny, the two-old terrier mix rescue dog who plays Sandy in the production.&lt;br /&gt; &lt;br /&gt;Sergeant's representatives attended the October 13, 2012, performance at the Palace Theatre, where they were personally thanked on stage for their support. After the show, Sergeant's employees had the opportunity to meet some of the cast, including Sandy.&lt;br /&gt; &lt;br /&gt;To learn more about Sergeant's, including information about flea and tick fighting products, please visit sergeants.com. To learn more about ANNIE, the Musical, including show times and ticket information, please visithttp://www.anniethemusical.com/.&lt;br /&gt; &lt;br /&gt;&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;About Sergeant's Pet Care Products&amp;#8232;&amp;#8232;&lt;br /&gt;&lt;br /&gt;Sergeant's Pet Care Products, one of America's most trusted brands of pet supplies, is an Omaha, Nebraska-based manufacturer of pet products. As part of the Perrigo Company, a leading global manufacturer of OTC healthcare products, Sergeant's brings effective, in-demand flea and tick treatments, health and well being solutions and treats for dogs and cats to grocery, mass, dollar, drug and club retailers. For more information, visit Sergeant's website at sergeants.com. To be a part of the ongoing conversation about pet health, join Sergeant's social media community, Pet Health Central (facebook.com/phcfans and blog.sergeants.com).&lt;br /&gt; &lt;br /&gt;About ANNIE THE MUSICAL&lt;br /&gt;&lt;br /&gt;ANNIE, the new production of the classic Tony Award-winning musical, is playing on Broadway at the Palace Theatre (Broadway at 47th Street). &lt;br /&gt;&amp;#8232;ANNIE features a Tony Award-winning score with music by Charles Strouse, lyrics by Martin Charnin and a Tony Award-winning book by Thomas Meehan, based on the newspaper comic strip "Little Orphan Annie" by Harold Gray.   The new production of ANNIE is directed by three-time Tony Award-winner James Lapine and choreographed by Tony Award-winner Andy Blankenbuehler.&lt;br /&gt;www.AnnieTheMusical.com&lt;br /&gt; &lt;br /&gt;Follow ANNIE on Twitter: @AnnieOnBroadway and on Facebook.  &lt;br /&gt; &lt;br /&gt;Annie and Little Orphan Annie &amp; 2012 Tribune Media Services, Inc. All rights reserved. &lt;br /&gt; &lt;br /&gt;###&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;</description>
	<pubDate>Thu, 14 Feb 2013 00:00:00 MDT</pubDate>
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    <title>Pet of the Week Photo Contest Offers a Great Way for Pet Owners to Show Off Their Furry Friends!</title>
    <link>http://sergeants.com/news_events/press.asp?prm_id=1928</link>
    <description>(Omaha, Neb. - February 12, 2013) Sergeant's Pet Care Products, a leader in the pet supplies industry, announces the launch of a new weekly contest tab on the Pet Health Central fan page. The Pet of the Week Photo Contest gives pet owners a chance to submit their original pet pictures for a chance to win Pet of the Week and to view other prize-winning photographs. The winning photograph will be featured on our Facebook fan page that entertains more than 390,000 fans worldwide.&lt;br /&gt; &lt;br /&gt;"We want to encourage people to participate by visiting our Facebook page, which offers pet tips, advice from practicing veterinarians, the latest in pet product news and much more. We love our pets and we want what's best for them. That's where Pet Health Central and Sergeant's come in," said Caryn Stichler, vice president of marketing at Sergeant's. "We're always looking for new ways to celebrate the beautiful lives of our pets! Why not do it through fantastic photography and weekly giveaways for you and your pet?"&lt;br /&gt; &lt;br /&gt;Submissions are now being accepted every Monday at 12:01 a.m. to Sunday at 11:59 p.m. A new winner is announced every Monday. All photos must be under the ownership of the person submitting. No photos that violate any copyrights are eligible to be a finalist or to win. Photos must be of a real pet that lives with the family of the person submitting.&lt;br /&gt;&lt;br /&gt;To enter the contest, visit http://www.facebook.com/phcfans and submit your photo. One winner will be chosen each week and will receive a prize consisting of assorted Sergeant's products. &lt;br /&gt;&lt;br /&gt;About Sergeant's Pet Care Products&lt;br /&gt;&lt;br /&gt;Sergeant's Pet Care Products, one of America's most trusted brands of pet supplies, is an Omaha, Nebraska-based manufacturer of pet products. As part of the Perrigo Company, a leading global manufacturer of OTC healthcare products, Sergeant's brings effective, in-demand flea and tick treatments, health and well being solutions and treats for dogs and cats to grocery, mass, dollar, drug and club retailers. For more information, visit Sergeant's website at sergeants.com. To be a part of the ongoing conversation about pet health, join Sergeant's social media community, Pet Health Central (facebook.com/phcfans and blog.sergeants.com).&lt;br /&gt;&lt;br /&gt;###&lt;br /&gt;</description>
	<pubDate>Mon, 11 Feb 2013 00:00:00 MDT</pubDate>
    <guid>http://sergeants.com/news_events/press.asp?prm_id=1928</guid>
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    <title>Sergeant's Pet Care Products and Actress Tiffani Thiessen Encourage Pet Owners to emBARK on Pet Health </title>
    <link>http://sergeants.com/news_events/press.asp?prm_id=1911</link>
    <description>(Omaha, NE - February 6, 2013) - There are nearly 70 million dog owners and 74 million cat owners in the United States, and while many of these pet owners know it is important to keep their pets healthy, they don't necessarily think about the things they should be doing on an ongoing basis to ensure that health. Sergeant's Pet Care Products, a leading pet care product company, and actress and animal advocate, Tiffani Thiessen, are partnering together to emBARK on Pet Health by educating and empowering these families during Responsible Pet Owners month. &lt;br /&gt;&lt;br /&gt;The emBARK on Pet Health campaign asks pet owners to take a simple pledge to become more mindful of their pet's ongoing needs at www.embarkonpethealth.com. Each pledge will trigger the donation of a Sergeant's Pet Health Kit, which with the help of American Humane Association will be sent to help one of the millions of animals waiting for their forever homes at local shelters nationwide. These kits will ensure that these animals are sent home with all the products they need to get started on a healthy and happy life together after adoption&lt;br /&gt;&lt;br /&gt;"I have always been an animal advocate, especially for those living in shelters," said Tiffani Thiessen, actress and emBARK on Pet Health spokesperson. "Keeping my animals healthy and happy is of utmost importance to me which is why I decided to partner with Sergeant's Pet Care Products and American Humane Association. I'd like to help educate and empower pet owners with the tools and information they need for daily pet care to aid in a long and healthy life for their animals."&lt;br /&gt;&lt;br /&gt;Providing your pet with consistent preventative care can save pet owners from having to deal with larger problems down the road and can add years to the life of a pet. This ongoing care can protect pets from disease, behavior problems or other health issues that if left untreated could eventually come to cost hundreds or even thousands of dollars. &lt;br /&gt;&lt;br /&gt;"As pet owners and leaders in the pet care industry, we understand that pets truly are members of the family," said Patsy Sumner, vice president of marketing services. "We know owners want to keep these family members healthy, so it's our mission to ensure that we are a resource they can call on when they have questions regarding their overall health needs. The products and tools we provide are designed to ensure that pets and their families have long, happy and healthy lives together." &lt;br /&gt;&lt;br /&gt;Sergeant's is committed to providing up to 5,000 Pet Health Kits to shelters nationwide with the help of American Humane Association. Each kit, estimated at a total retail value of $50.00, features the most popular Sergeant's products designed to keep pets healthy every day. These products include: &lt;br /&gt;- Sergeant's Whiff Shampoo&lt;br /&gt;- PurLuv Sizzlin Strips&lt;br /&gt;- SENTRY Petrodex Dental Kit&lt;br /&gt;- SENTRY Calming Collar for dogs with Good Behavior pheromone technology&lt;br /&gt;- Sergeant's Vetscription Joint Eze Plus&lt;br /&gt;&lt;br /&gt;"We are honored to partner with Sergeant's Pet Care Products and Tiffani Thiessen on this campaign," said Dr. Robin Ganzert, president and chief executive officer of American Humane Association. "This is a very exciting program that has the potential to benefit millions of pets and families. We are hopeful that being able to include these Pet Health Kits in the adoption process will give families the confidence and tools they need for a successful start with their newest additions." &lt;br /&gt;&lt;br /&gt;For more information about the emBARK on Pet Health campaign, including pet health tips and how you can take the pledge, visit www.embarkonpethealth.com. To be a part of the ongoing conversation about pet health, join Sergeant's Facebook page at Pet Health Central (facebook.com/phcfans). &lt;br /&gt;&lt;br /&gt;###&lt;br /&gt;</description>
	<pubDate>Wed, 6 Feb 2013 00:00:00 MDT</pubDate>
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    <title>Sergeant's and Celebrity Pet Enthusiast Steve Dale Join Forces for the Petrodex Superstar Smiles Photo Contest</title>
    <link>http://sergeants.com/news_events/press.asp?prm_id=1894</link>
    <description>(Omaha, Neb., February 1, 2013) - Sergeant's Pet Care Products and celebrity pet enthusiast Steve Dale are joining forces once again to find a dog with a superstar smile in the SENTRY Petrodex Superstar Smiles Photo Contest. The contest runs the entire month of February 2013. SENTRY Petrodex, the worldwide leader in pet dental health product development, is part of Sergeant's family of pet health and well-being products in pet specialty retail stores.&lt;br /&gt;&lt;br /&gt;"The contest is a fun way for our company to show our dedication to helping pet parents find newer, better, more convenient ways to protect and promote their pets' dental health," said Caryn Stichler, vice president of marketing at Sergeant's. "Because February is National Pet Dental Month, we want to emphasize and raise awareness of the importance this area of health has on pets' overall health. Taking care of our pets' dental health needs helps them live longer, healthier lives." &lt;br /&gt;&lt;br /&gt;Here's how it works: Simply visit http://www.sentrypetcare.com and upload your photo to enter in the month of February, or do so from Pet Health Central on Facebook, www.facebook.com/phcfans. Submitted photos will be available for other pet enthusiasts to view in the contest photo galleries, so everyone can join in the fun.&lt;br /&gt; &lt;br /&gt;Steve Dale will select the Grand Prize winner from a group of semifinalists. They will receive a Canon EOS Digital Rebel T3 Digital SLR Camera Kit and a variety of SENTRY Petrodex pet dental care products. Those who have submitted photos will also be entered to win weekly prizes! &lt;br /&gt;&lt;br /&gt;All entries must be received by February 28, 2013. Pet parents who believe their dog has an irresistible, healthy Hollywood smile should upload their photos TODAY!&lt;br /&gt;&lt;br /&gt;And, as celebrity pet enthusiast Steve Dale says, "May the biggest, brightest smile WIN!"&lt;br /&gt;Full rules and regulations are available at sentrypetcare.com.&lt;br /&gt;&lt;br /&gt;About Sergeant's Pet Care Products&lt;br /&gt;&lt;br /&gt;Sergeant's Pet Care Products, one of America's most trusted brands of pet supplies, is an Omaha, Nebraska-based manufacturer of pet products. As part of the Perrigo Company, a leading global manufacturer of OTC healthcare products, Sergeant's brings effective, in-demand flea and tick treatments, health and well being solutions and treats for dogs and cats to grocery, mass, dollar, drug and club retailers. For more information, visit Sergeant's website at sergeants.com. To be a part of the ongoing conversation about pet health, join Sergeant's social media community, Pet Health Central (facebook.com/phcfans and blog.sergeants.com).&lt;br /&gt;&lt;br /&gt;###&lt;br /&gt;&lt;br /&gt;</description>
	<pubDate>Fri, 1 Feb 2013 00:00:00 MDT</pubDate>
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    <title>Sergeant's Pet Care Products Promotes Two to Vice President</title>
    <link>http://sergeants.com/news_events/press.asp?prm_id=1860</link>
    <description>Sergeant's Pet Care Products' a leading manufacturer of pet supplies, announces the promotion of Larry Hudson to vice president of sales and Patsy Sumner to vice president of marketing services.&lt;br /&gt;&lt;br /&gt;In his new position, Hudson leads sales strategy in the company's pet specialty, veterinary and international areas of business.&lt;br /&gt;&lt;br /&gt;He has been with Sergeant's since 2002 and previously served as regional sales manager. Prior to joining the company, Hudson worked in the sales divisions of Wellmark International, Hills Pet Nutrition and Southeast Pet. He also recently earned his MBA from Samford University in Birmingham, Alabama.&lt;br /&gt;&lt;br /&gt;In her new position, Sumner is responsible for oversight of the advertising, communications and creative branding strategies for the company,s core business, flea and tick products, as well as healthcare products and treats.&lt;br /&gt;&lt;br /&gt;Sumner has been with Sergeant's since 1998 and previously served as senior director of marketing, communications and creative services.&lt;br /&gt;&lt;br /&gt;About Sergeant's Pet Care Products&lt;br /&gt;&lt;br /&gt;Sergeant's Pet Care Products, one of America's most trusted brands of pet supplies, is an Omaha, Nebraska-based manufacturer of pet products. As part of the Perrigo Company, a leading global manufacturer of OTC healthcare products, Sergeant's brings effective, in-demand flea and tick treatments, health and well being solutions and treats for dogs and cats to grocery, mass, dollar, drug and club retailers. For more information, visit Sergeant's website at sergeants.com. To be a part of the ongoing conversation about pet health, join Sergeant,s social media community, Pet Health Central (facebook.com/phcfans and blog.sergeants.com).&lt;br /&gt;</description>
	<pubDate>Tue, 30 Oct 2012 00:00:00 MDT</pubDate>
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    <title>Sergeant's Pet Care Celebrates New Corporate Headquarters, Production Plant</title>
    <link>http://sergeants.com/news_events/press.asp?prm_id=1877</link>
    <description>(Omaha, Neb. - March 19, 2012) Sergeant's Pet Care Products, Inc., one of the nation's oldest and largest manufacturers of pet supplies, officially opened their new corporate headquarters and production facility in Omaha, Nebraska today. The company, founded in 1868, will celebrate the day with a ribbon cutting ceremony at the new location. Company CEO Bob Scharf and employees will be joined by Nebraska Governor Dave Heineman, Sarpy County Board of Commissioners Chairman Rusty Hike and Greater Omaha Chamber of Commerce President David Brown at the event.&lt;br /&gt;&lt;br /&gt;The move illustrates the 144-year-old company's strong growth over the past decade. The growth in business from national and international retailers spurred the need to increase the size of the corporate headquarters and relocate and expand the production plant, which was formerly located in Memphis, Tennessee, to the new Omaha facility. The facility produces the company's multiple lines of flea and tick products as well as healthcare aids and grooming supplies.&lt;br /&gt;&lt;br /&gt;The new corporate facility, purchased in December 2011, gives the company 131,000 square feet of space. This includes corporate offices and a 94,000-square foot production facility. Production at the new facility began in January after relocation and renovation. More than 70 new employees have already joined Sergeant's and the company reports that it is still actively hiring for a variety of positions.&lt;br /&gt;&lt;br /&gt;Bob Scharf, CEO at Sergeant's, expressed excitement about what the new facilities mean for the company's future. "We are very proud of this facility. We've increased our corporate office space two fold and in addition, we have relocated our EPA and FDA production facilities. By upgrading our facility and equipment we have created one of the premier pesticide manufacturing plants in the country. This is an important step forward for our company and for the Omaha community as well." The company has been based in Omaha since 1989.&lt;br /&gt;&lt;br /&gt;The corporate expansion and plant relocation are good news for Omaha, according to David G. Brown, president and CEO of the Greater Omaha Chamber of Commerce. "We have been working with Sergeant's on this expansion for more than a year," Brown stated. "The employees should be very proud to be part of a company that is doing so well and Greater Omaha is elated that Sergeant's chose our community to expand and add jobs."&lt;br /&gt;&lt;br /&gt;Sergeant's is currently interviewing for a variety of positions. For more information, please visit 10077 S. 134th Street, Omaha, Nebraska, or online at sergeants.com.&lt;br /&gt;&lt;br /&gt;About Sergeant's Pet Care Products&lt;br /&gt;&lt;br /&gt;Sergeant's Pet Care Products, Inc., is based in Omaha, Neb. USA, and is a leading supplier of pet supplies including flea and tick remedies, health and well-being products, natural and formulated treats, rawhide chews, toys, accessories, dental care products and aquatics. Sergeant's has been caring for pets since 1868, and is America's oldest full-line pet supplies company with one of the most trusted names in pet care. For more information, visit the Sergeant's website at sergeants.com. To be a part of the ongoing conversation about pet health, join Sergeant's large Facebook fan page, Pet Health Central (facebook.com/phcfans) and read the Pet Health Central blog at blog.sergeants.com. &lt;br /&gt;&lt;br /&gt;###&lt;br /&gt;</description>
	<pubDate>Mon, 19 Mar 2012 00:00:00 MDT</pubDate>
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    <title>Sergeant's Unleashes Fiproguard&amp;#x2122 MAX and Pronyl OTC&amp;#x2122 MAX Flea and Tick Control</title>
    <link>http://sergeants.com/news_events/press.asp?prm_id=1843</link>
    <description>Sergeant's Pet Care Products, Inc. has unleashed the latest technology available for eliminating fleas and ticks. Sentry&amp;#174 Fiproguard&amp;#x2122 MAX and Sergeant's&amp;#174 Pronyl OTC&amp;#x2122 MAX are the newest in Sergeant's line up of topical flea and tick treatments. The new products maximize the power of fipronil, the active ingredient used in Frontline&amp;#174 products, by combining it with a second active ingredient (cyphenothrin in the dog formula and etofenprox in the cat formula.) These patent-pending, dual-action formulas deliver superior results in killing fleas, ticks and chewing lice. They are the first formulas available in retail products that deliver the synergistic protection provided by combining fipronil with a second active ingredient.&lt;br /&gt;&lt;br /&gt;Independent clinical tests show that the combination of active ingredients in Fiproguard&amp;#x2122 MAX and Pronyl OTC&amp;#x2122 MAX kill fleas and ticks dramatically faster than Frontline Plus&amp;#174 and maintain high levels of efficacy throughout the month.*&lt;br /&gt;&lt;br /&gt;Fiproguard&amp;#x2122 MAX and Pronyl OTC&amp;#x2122 MAX also significantly reduce pets' exposure to flea bites and minimize incidences of flea allergy dermatitis, anemia and diseases spread by fleas. In clinical testing, after application of Frontline&amp;#174 Plus for dogs, nearly twice as many fleas bit and took a blood meal from dogs before dying than after application of Fiproguard&amp;#x2122 MAX for dogs or Pronyl OTC&amp;#x2122 MAX .*&lt;br /&gt;&lt;br /&gt;Clinical test results reveal that Sergeant's new, patent-pending formulas:&lt;br /&gt;-	Start to act quickly - start to kill fleas and ticks in minutes&lt;br /&gt;-	Provide strong residual killing power - maintain high efficacy in killing fleas and ticks for the duration of the 30 days&lt;br /&gt;-	Stop the reinfestation cycle - by working so quickly, the products prevent reinfestation by fleas, ticks and chewing lice&lt;br /&gt;-	Reduce other complications - reduce pets' exposure to flea bites, a leading cause of flea allergy dermatitis and anemia&lt;br /&gt;&lt;br /&gt;"Fiproguard&amp;#x2122 MAX and Pronyl OTC&amp;#x2122 MAX mark a significant advance in fipronil-based flea and tick products. While fipronil has been a trusted, veterinarian-recommended active ingredient for years, our patent-pending formulas' addition of a second active ingredient raises the bar on how quickly and effectively a topical flea and tick product can perform," stated Bob Scharf, president and chief executive officer of Sergeant's. "We're excited to offer our retail partners these new products and are fully committed to bringing this product to consumers all across the country."&lt;br /&gt;&lt;br /&gt;"We're also very excited to be able to bring these products, which are over-the-counter equivalent to the latest technology introduced in veterinarian-dispensed products, to retail consumers without having to wait for years," added Caryn Stichler, vice president of marketing at Sergeant's. "Fiproguard&amp;#x2122 MAX and Pronyl OTC&amp;#x2122 MAX reduce pets' exposure to the problems that can come from fleas and ticks, including the bites themselves and the potential for disease. They make life more pleasant for many pets and pet owners."&lt;br /&gt;&lt;br /&gt;###&lt;br /&gt;*Frontline&amp;#174 is a registered trademark of Merial. Merial is not affiliated with Sergeant's Pet Care Products, Inc.&lt;br /&gt;SENTRY&amp;#174 Fiproguard&amp;#x2122 MAX and Sergeant's Pronyl OTC&amp;#x2122 MAX contain fipronil combined with a second active ingredient. In independent studies comparing the efficacy of the combination of ingredients in Fiproguard&amp;#x2122 MAX and Sergeant's Pronyl OTC&amp;#x2122 MAX to Frontline&amp;#174 Plus, more fleas and ticks died within the first hour after application of the combination of ingredients in Fiproguard&amp;#x2122 MAX and Sergeant's Pronyl OTC&amp;#x2122 MAX. This high level of efficacy was maintained throughout the month.&lt;br /&gt;</description>
	<pubDate>Mon, 27 Feb 2012 00:00:00 MDT</pubDate>
    <guid>http://sergeants.com/news_events/press.asp?prm_id=1843</guid>
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    <title>Sergeant's Pet Care Products, Inc. Launches Massive New Pet Health Blog</title>
    <link>http://sergeants.com/news_events/press.asp?prm_id=1826</link>
    <description>Pet lovers across the country will now have a an exciting new online destination to meet each other, interact with experts and find inspiring - and sometimes entertaining - stories about pets. The Pet Health Central Blog from Sergeant's Pet Care Products, Inc. will also deliver each post to the nearly 250,000 fans on the Pet Health Central Facebook fan page. The blog features writers from a variety of perspectives related to pets. &lt;br /&gt;&lt;br /&gt;"We've worked very hard to create a blog that will educate, entertain and inspire pet parents and others who love pets," shared Caryn Stichler, Vice President of Marketing for Sergeant's. "The amazing group of writers we have, the combined knowledge and the passion they all have for pets and pet health is very exciting. We're also thrilled that from the first post, everything that goes onto the blog will also be presented to our nearly 250,000 active Facebook fans. We hope that the blog will help strengthen not only pets' health, but that beautiful bond between pets and people."&lt;br /&gt;&lt;br /&gt;</description>
	<pubDate>Tue, 6 Dec 2011 00:00:00 MDT</pubDate>
    <guid>http://sergeants.com/news_events/press.asp?prm_id=1826</guid>
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    <title>An Extra Grateful Thanksgiving: Deserving Woman Wins New 2012 Volkswagen&amp;#174 Beetle&amp;#174 in Nationwide Sweepstakes</title>
    <link>http://sergeants.com/news_events/press.asp?prm_id=1809</link>
    <description>(Omaha, Neb. November 23, 2011) Tens of thousands of people flocked to enter the Big Pest Knockdown Sweepstakes from Sergeant's Pet Care Products, Inc. and now, the winner has been revealed. Patti Goode of Cherryvale, Kansas (population 2,300) was chosen at random as the winner of the brand new 2012 Volkswagen Beetle, just in time for the Thanksgiving holidays.&lt;br /&gt;&lt;br /&gt;"I cannot believe what amazing timing this was," Goode shared. "It was just in the nick of time. My old car was a 1990 Ford Ranger with more than 300,000 miles on it, and it just wasn't safe to drive any more. But now that we have a dependable car, we can actually drive to Dallas to visit my son and his family for the holidays. Winning this car means our entire family can be together this year, and I didn't think that would be possible. I am just so grateful."&lt;br /&gt;&lt;br /&gt;Goode, whose current hometown of Cherryvale has seen high unemployment and population loss during tough economic times, helps to support her family by selling her art in larger cities. "The problem was that even when I had paintings to sell, I couldn't take them anywhere because my car just wasn't dependable. But this car has changed all of that! What a perfect thing to celebrate at Thanksgiving," she stated.&lt;br /&gt;&lt;br /&gt;"Sergeant's sponsored this sweepstakes to raise awareness about our new topical flea and tick product, SENTRY&amp;#174 Fiproguard. It's a generic equivalent to Frontline Top Spot, but is available at a much lower cost - something everyone can appreciate. The fact that the car ended up with such a deserving new owner was wonderful news for us. Congratulations to Patti and her family," shared Caryn Stichler, Vice President of Marketing for Sergeant's.&lt;br /&gt;&lt;br /&gt;The car was delivered to Goode's home as a surprise and presented to her by the Fiproguard Flea, star of the online promotional video for the contest. In the same fun spirit, another video was made to share the excitement Goode felt when the car arrived. To help her celebrate, elementary school students, neighbors, city officials and even the city's police and fire rescue officers were on hand when the car was delivered.&lt;br /&gt;&lt;br /&gt;To watch the heartwarming video, use the link below. For more information about SENTRY Fiproguard visit fiproguard.com.&lt;br /&gt;&lt;br /&gt;WATCH NOW: http://www.youtu.be/l7_w0VN2EPA?hd=1&lt;br /&gt;&lt;br /&gt;About Sergeant's Pet Care Products&lt;br /&gt;Sergeant's Pet Care Products, Inc., is based in Omaha, Neb. USA, and is a leading supplier of pet supplies including flea and tick remedies, health and well-being products, natural and formulated treats, rawhide chews, toys, accessories, dental care products and aquatics. Sergeant's has been caring for pets since 1868, and is America's oldest full-line pet supplies company with one of the most trusted names in pet care. For more information, visit the Sergeant's website at sergeants.com. To be a part of the ongoing conversation about pet health, join Sergeant's large Facebook fan page, Pet Health Central (facebook.com/phcfans).&lt;br /&gt;&lt;br /&gt;* FIPROGUARD&amp;#174 contains fipronil, the active ingredient used in Frontline&amp;#174 Top Spot&amp;#174. FIPROGUARD&amp;#174 is a trademark of Sergeant's Pet Care Products, Inc. Frontline&amp;#174 Top Spot&amp;#174 is a registered trademark of Merial. Frontline&amp;#174 Top Spot&amp;#174 and Merial are not affiliated with Sergeant's Pet Care Products, Inc. Pricing based on MSRP of FIPROGUARD&amp;#174 and retail price survey of Frontline&amp;#174 Top Spot&amp;#174 as of November 15, 2011.&lt;br /&gt;&lt;br /&gt;###&lt;br /&gt;</description>
	<pubDate>Wed, 23 Nov 2011 00:00:00 MDT</pubDate>
    <guid>http://sergeants.com/news_events/press.asp?prm_id=1809</guid>
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    <title>Sentry HC® Good BehaviorTM Pheromone Collar from Sergeant's® Featured on Lifetime Network's Show, The Balancing Act</title>
    <link>http://sergeants.com/news_events/press.asp?prm_id=1707</link>
    <description>(Omaha, NE) The Sentry HC® Good Behavior™ Pheromone Collar from Sergeant’s was recently featured on the nationally-recognized Lifetime Network morning show, The Balancing Act. An educational segment focusing on how to address problematic pet behavior hailed the Good Behavior collar as an affordable, easy-to-use and very effective way pet owners can help calm their cats and dogs and reduce unwanted behaviors caused by anxiety and stress, including separation anxiety. The collar is one of Sergeant’s latest over-the-counter health care products for dogs and cats of all ages and breeds. &lt;br /&gt;&lt;br /&gt;The Balancing Act welcomed Dr. Rodney Van Horn of the Omaha Animal Medical Group as their special guest to address the topic.  Dr. Van Horn says, “Mother dogs and cats comfort their offspring by emitting pheromones as they nurse. The puppies and kittens associate this scent with being safe and satisfied. Later in the pets' lives, these same pheromones can still trigger feelings of safety and well-being. So no matter what the age of the pet, the Sentry HC Good Behavior collar can be effective at addressing those stress related behavioral issues.”  &lt;br /&gt;&lt;br /&gt;He adds, “The Sentry HC® Good Behavior™ Pheromone Collar gives pet owners a convenient, safe way to help their pets reduce the negative behavior that comes from stress and anxiety, including separation anxiety. It is clinically proven to provide relief.” &lt;br /&gt;&lt;br /&gt;“Consumers expressed the need for a product that addresses their pets’ behavioral issues. Sergeant’s responded by creating the Sentry HC® Good Behavior™ Pheromone Collar,” explains Bob Scharf, president and CEO of Sergeant’s. “This natural approach is a good alternative to the powerful prescription medicines typically used to control anxious behavior. It can be used in conjunction with behavior modification training or in cases where training does not help the pet overcome the anxiety or stress causing the problem.”&lt;br /&gt;&lt;br /&gt;This is the first pheromone collar available for cats, a welcome help to cat owners who are frustrated with their cats’ behavioral problems and with the limitations of pheromone diffusers and sprays. Because diffusers only work in a confined area, the Sentry HC Good Behavior Collar is a better alternative for use at home or on-the-go. Pet owners are excited because they can now purchase a pheromone collar without a trip to the veterinarian, making it an affordable solution.&lt;br /&gt;&lt;br /&gt;There are an estimated 10 million dogs and cats in the United States that suffer from separation anxiety, the leading cause of behavioral problems. These problems don’t just result in ruined furniture, half-eaten shoes or inappropriate marking, either: behavioral problems are cited as the number one reason for animal abandonment at shelters. The Sentry HC® Good Behavior™ Pheromone Collar is contributing to lowering those numbers by providing pet owners with an over-the-counter way to address behavior issues. &lt;br /&gt;&lt;br /&gt;To view the segment, visit http://thebalancingact.com/show_segment.php?id=1482  For more information about the product, please visit www.sentrypetcare.com.&lt;br /&gt;&lt;br /&gt;About Sergeant’s Pet Care Products&lt;br /&gt;&lt;br /&gt;Sergeant’s Pet Care Products, Inc., is based in Omaha, Neb. USA, and is a leading supplier of pet supplies including flea and tick remedies, health and well-being products, natural and formulated treats, rawhide chews, toys and accessories. Sergeant’s has been caring for pets since 1868, is America’s oldest full-line pet supplies company and has one of the most trusted names in pet care. For more information, visit the Sergeant’s web site at www.sergeants.com. &lt;br /&gt;</description>
	<pubDate>Fri, 21 May 2010 00:00:00 MDT</pubDate>
    <guid>http://sergeants.com/news_events/press.asp?prm_id=1707</guid>
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    <title>Sergeant's Pet Care Products, Inc. Introduces New Products at Global Pet Expo</title>
    <link>http://sergeants.com/news_events/press.asp?prm_id=1741</link>
    <description>(Orlando, Fla.) Sergeant’s Pet Care Products, Inc., rolled out a wide variety of innovative new product offerings for both the pet specialty and grocery/mass/drug channels at the 2010 Global Pet Expo. The products span all product categories, including flea and tick care, healthcare and beauty, pet treats and pet toys. “Our approach to new product development is very strategic,” states Bob Scharf, chief executive officer of Sergeant’s. “We create new products to respond to needs pet owners express. These new products reflect our long standing commitment to meeting those needs using innovative new technology, solid research and creativity.”&lt;br /&gt;&lt;br /&gt;The lineup of new products includes:&lt;br /&gt;&lt;br /&gt;Petrodex® Ultra Advanced Veterinary Cleaning Paste – This revolutionary new paste breaks down plaque and tartar while also promoting healthy gums. It does not require brushing and adheres to pets’ teeth for long-lasting residual benefits. Visible results have been seen in just two weeks. &lt;br /&gt;&lt;br /&gt;Petrodex®  Dentaplay – This rigid rubber toy is a fun, healthy new way to improve pets’ dental health. A variety of breakthrough design features include a flexible rubber bite plate, unique nubs and ridges and a treat tunnel help the dog brush their own teeth! &lt;br /&gt;&lt;br /&gt;SentryPro® Toy and Small Breed Flea and Tick Products – This new line of flea and tick products are formulated for toy and small breeds and currently include shampoo and spray. &lt;br /&gt;&lt;br /&gt;Sergeant's Green® Flea and Tick Products – These natural flea and tick products protect pets against the dangers of fleas and ticks using natural ingredients. They are safe to use around children and in multi-pet households.  &lt;br /&gt;&lt;br /&gt;PurLuv® line of treats – This new line of treats features natural ingredients like honey, peanuts, tomatoes and carrots. Treats contain omega fatty acids, are low in fat and have no animal by-products. PurLuv treats will be available in June 2010. &lt;br /&gt;&lt;br /&gt;Canine Prime Dog Treats – These unique dog treats use a patented process to create a shelf-stable, high protein treat with a marinated steak texture and flavor. They contain no grains or fillers and are made in the USA. &lt;br /&gt;&lt;br /&gt;Vetscription® Veterinary Balm – This soothing all-purpose veterinary ointment is useful for a myriad of uses including dry or chapped paws, insect bites, rashes and scratches. &lt;br /&gt;&lt;br /&gt;Zoink™ Fetch ‘N Fling Ball Thrower – This interactive new toy brings pets and their owners together. The ball thrower unfolds, extending to 29” long and holding two 2.5” balls. One end throws, the other end holds! It folds up and includes a belt clip for easy transport. &lt;br /&gt;&lt;br /&gt;Find more information about new products at www.sergeants.com and www.sentrypetcare.com.  &lt;br /&gt;&lt;br /&gt;About Sergeant’s Pet Care Products&lt;br /&gt;&lt;br /&gt;Sergeant’s Pet Care Products, Inc., is based in Omaha, Neb. USA, and is a leading supplier of pet supplies including flea and tick remedies, health and well-being products, natural and formulated treats, rawhide chews, toys and accessories. Sergeant’s has been caring for pets since 1868, is America’s oldest full-line pet supplies company and has one of the most trusted names in pet care. For more information, visit the Sergeant’s web site at www.sergeants.com. &lt;br /&gt;</description>
	<pubDate>Thu, 20 May 2010 00:00:00 MDT</pubDate>
    <guid>http://sergeants.com/news_events/press.asp?prm_id=1741</guid>
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    <title>Sergeant's® Pet Care Products and Pet Specialist Steve Dale Announce Winner of the Petrodex® Superstar Smiles Photo Contest</title>
    <link>http://sergeants.com/news_events/press.asp?prm_id=1775</link>
    <description>(Omaha, Neb.) Comet, a seven-year-old Greyhound with a dramatic life story and a dazzling, healthy smile, took the top spot in the Superstar Smiles Photo Contest sponsored by Petrodex®, a dental brand from Sergeant’s Pet Care Products, Inc. Radio personality and pet enthusiast Steve Dale served as the celebrity judge of the nationwide contest, which received nearly 2,000 photo entries in just four weeks.&lt;br /&gt;&lt;br /&gt;“The competition was fierce, and choosing the five finalists from the huge number of entries was not easy,” Dale stated. “In the end, Comet’s personality showed so clearly though his photo that I knew he was the winner. That dog truly has star quality!” &lt;br /&gt;&lt;br /&gt;As the Grand Prize winner, Comet will be featured in a full-page advertisement for Petrodex pet dental products in a national magazine. He will also receive a professional photo shoot and his owner, Barbara Masi of Boynton Beach, Florida, will receive a framed print from the shoot as well as a variety of Petrodex pet dental products.&lt;br /&gt;&lt;br /&gt;The aim of the contest was to help raise awareness among pet owners about the importance of keeping their dogs’ teeth clean and healthy. Only after Comet was chosen based on his photo appearance and healthy smile was his dramatic life story known to the judges.&lt;br /&gt;&lt;br /&gt;Comet started life as a racing dog, and his early success in that field would likely have prevented him from retiring early except for a twist of fate. After placing well in a high stakes race, Comet broke his leg. Despite numerous surgeries and therapies, the break did not mend well enough for him to return to the track, ending his racing career when he was just over three years old.  Barbara Masi adopted Comet at that time, bringing him home to join her family of seven assorted rescue dogs at that time.  Many were older and have since passed – and Comet now has two greyhound and one Irish wolfhound brothers.  &lt;br /&gt;&lt;br /&gt;Comet’s unique personality and friendliness inspired Masi, president of the Greyhound Pets of America - Southeast Coast of Florida Chapter, to create a program that teaches school-age children about kindness to animals. The program was soon brought into the Palm Beach County Sheriff’s Department and Comet’s second career was born. &lt;br /&gt;&lt;br /&gt;“We visit preschool, elementary and middle schools to teach students about kindness. Both of us wear Palm Beach County Sheriff’s Department uniforms for our public appearances. Comet is such a good sport, everyone just loves him. I am thrilled he won! It couldn’t have happened to a more deserving dog,” Masi shared.“Thank you to everyone who participated in the contest,” said Caryn Stichler, vice president of marketing at Sergeant’s. “We received so many photos of so many beautiful, loved dogs. It was an inspiration for those of us who work in the pet products industry. Comet’s happy, healthy smile and his great life story make him a wonderful choice to represent Petrodex in an advertisement!”&lt;br /&gt;&lt;br /&gt;Find more information about the entire line of Petrodex, pet dental products at www.sentrypetcare.com.&lt;br /&gt;&lt;br /&gt;About Sergeant’s Pet Care Products&lt;br /&gt;&lt;br /&gt;Sergeant’s Pet Care Products, Inc., is based in Omaha, Neb. USA, and is a leading supplier of pet supplies including flea and tick remedies, health and well-being products, natural and formulated treats, rawhide chews, toys and accessories. Sergeant’s has been caring for pets since 1868, is America’s oldest full-line pet supplies company and has one of the most trusted names in pet care. For more information, visit the Sergeant’s web site at www.sergeants.com.  &lt;br /&gt;</description>
	<pubDate>Thu, 20 May 2010 00:00:00 MDT</pubDate>
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    <title>Sergeant’s® Pet Care Products Acquires KC Production Facility from MGP Ingredients, Inc.</title>
    <link>http://sergeants.com/news_events/press.asp?prm_id=1656</link>
    <description>Sergeant’s Pet Care Products, Inc. has announced the acquisition of a state-of-the-art production facility from MGP Ingredients, Inc., effective August 21, 2009. The sale of the Kansas City, Kan., facility includes all equipment used for the production and packaging of pet-related products, which principally includes extruded plant-based resins and finished pet treats.  MGPI will retain ownership of equipment used for the production of the company’s Wheatex® line of textured wheat proteins, sold for use in meat extension and vegetarian products.  &lt;br /&gt;&lt;br /&gt;“Our purchase of the Kansas City facility from MGPI allows us to expand production of our formulated pet treats, some of which include Sergeant’s SteakHouse ®, Sniffers® and DentaFresh ®. The formulated pet treats category is an area of great opportunity for Sergeant’s, and expanding our production capacity will put us in a unique position to meet increased consumer demand,” said Bob Scharf, chief executive officer of Sergeant’s. “This acquisition marks the continuation of the tremendous growth we’ve experienced over the last several years.”&lt;br /&gt;&lt;br /&gt;“We are very pleased with the acquisition of the Kansas City facility by Sergeant’s Pet Care Products, an innovator in the pet industry.  We look forward to maintaining our relationship through their involvement in the production of our line of Wheatex® ingredients. The sale of this facility along with assets related to the manufacture of pet products supports our increased focus on our core areas of business,” said Tim Newkirk, MGPI president and chief executive officer.&lt;br /&gt;&lt;br /&gt;In addition to manufacturing and packaging space and equipment, the facility includes administrative offices, a product testing and quality assurance lab, warehousing and shipping areas, and material storage silos. The entire complex is situated on a 27-acre site. Sergeant’s has acquired approximately half of that acreage.&lt;br /&gt;&lt;br /&gt;About MGP Ingredients&lt;br /&gt;In business since 1941, MGP Ingredients, Inc. is a recognized pioneer in the development and production of natural grain-based ingredients and alcohol products for the branded packaged goods industry. Their core market categories include the food and beverage industries, where they provide value-added ingredient solutions and world class vodka and gin; and a variety of market categories that utilize their food grade industrial alcohol, including personal hygiene products, pharmaceuticals, condiments, flavorings and cleansing agents. The company has facilities in Atchison, Kan., Pekin, Ill., and Onaga, Kan. that utilize the latest technologies to assure high quality products and to maintain efficient production and service capabilities.&lt;br /&gt;&lt;br /&gt;About Sergeant’s Pet Care Products&lt;br /&gt;Sergeant’s Pet Care Products, Inc., is based in Omaha, Neb. USA, and is a leading supplier of pet supplies including flea and tick remedies, health and well-being products, natural and formulated treats, rawhide chews, toys, accessories, dental and aquatics. Sergeant’s has been caring for pets since 1868, and is America’s oldest full-line pet supplies company with one of the most trusted names in pet care. For more information, visit the Sergeant’s web site at www.sergeants.com. &lt;br /&gt;</description>
	<pubDate>Mon, 24 Aug 2009 00:00:00 MDT</pubDate>
    <guid>http://sergeants.com/news_events/press.asp?prm_id=1656</guid>
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    <title>Sentry HC® Introduces First-Ever Toothbrush Designed Specifically for Dogs </title>
    <link>http://sergeants.com/news_events/press.asp?prm_id=1622</link>
    <description>News Release&lt;br /&gt;FOR IMMEDIATE RELEASE&lt;br /&gt;Media Contact: Patsy Sumner &lt;br /&gt;402.938.7045&lt;br /&gt;psumner@sergeants.com&lt;br /&gt;&lt;br /&gt;Sentry HC® Introduces First-Ever Toothbrush  Designed Specifically for Dogs &lt;br /&gt;(Omaha, Neb. – July 14) &lt;br /&gt;&lt;br /&gt;Sentry HC, a division of Sergeant’s Pet Care Products, Inc., introduces the first toothbrush designed to work with the unique structure of a dog’s mouth to improve oral health. The Petrodex ® Tooth-Hugger ™ brush is specifically designed to keep pets’ teeth clean and healthy between visits to the veterinarian. With unique bumps, nubs and ridges, it gently cleans all exposed surfaces of pets’ teeth. The outer edges of the brush massage gums and loosen material caught in the tooth/gum line. Outer ridges and nubs clean the tongue and cheeks. The specially-designed brush head creates the best angles for cleaning.&lt;br /&gt;&lt;br /&gt;Anatomically, pets’ teeth differ substantially from human teeth. The Tooth-Hugger brush is shaped to fit exactly over the pet’s teeth and brush all sides simultaneously. This makes the brushing process quick and efficient. Because toothpaste fits into a unique trench within the brush itself, much less of the paste or gel is lost or swallowed by the pet compared to using a conventional toothbrush.&lt;br /&gt;&lt;br /&gt;“Although pet toothbrushes were previously available, none were designed to address the specific anatomy and needs of a dog’s mouth,” says Gene Wagner, DDS, inventor of the Petrodex Tooth-Hugger brush. Dr. Wagoner holds 32 patents for products designed for oral care, primarily in adult and pediatric human dentistry. “My inspiration for this product came from my own pet. I wanted to purchase a brush for their teeth and realized that the brushes available were really human toothbrushes packaged as a pet product. Clearly, it was not designed for pet teeth. That is when I started to design the Petrodex Tooth-Hugger brush.”&lt;br /&gt;&lt;br /&gt;“The dangers of poor oral hygiene are as serious for pets as they are for humans. In addition to plaque, tartar, persistent bad breath and tooth decay, neglect in this area can also lead to more serious health issues such as heart and kidney failure, as well as a reduced life expectancy. We’re proud to introduce a product that protects pets’ health,” explains Bob Scharf, CEO of Sergeant’s Pet Care Products. “For more than 140 years, our goal has been to improve the quality of life for pets, and the Petrodex Tooth Hugger brush is the next innovative product in that long line.”&lt;br /&gt;&lt;br /&gt;Two versions of the Petrodex Tooth-Hugger brush are available, one for small dogs and one for larger breeds. In addition, the Tooth-Hugger Dosing Brush is also available. The brush is preloaded with Petrodex ® Dental Gel. Petrodex contains Chlorhexidine, shown to kill the bacteria that form plaque and lead to periodontal disease. Find more information about Sentry HC Petrodex products at www.sentrypetcare.com.&lt;br /&gt;&lt;br /&gt;About Sergeant’s Pet Care Products&lt;br /&gt;Sergeant’s Pet Care Products, Inc., is based in Omaha, Neb. USA, and is a leading supplier of pet supplies including flea and tick remedies, health and well-being products, natural and formulated treats, rawhide chews, toys and accessories. Sergeant’s has been caring for pets since 1868, is America’s oldest full-line pet supplies company and has one of the most trusted names in pet care. For more information, visit the Sergeant’s web site at www.sergeants.com. &lt;br /&gt;&lt;br /&gt;###&lt;br /&gt;</description>
	<pubDate>Tue, 14 Jul 2009 00:00:00 MDT</pubDate>
    <guid>http://sergeants.com/news_events/press.asp?prm_id=1622</guid>
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    <title>Sergeant's® Pet Care Products Launches New Consumer Website </title>
    <link>http://sergeants.com/news_events/press.asp?prm_id=1588</link>
    <description>(Omaha, Neb. – April 21, 2009) Sergeant's Pet Care Products, Inc. is pleased to announce that it has launched a new consumer-focused website at www.sergeants.com The site provides detailed information about Sergeant's full line of products, including flea and tick control for dogs and cats, pet grooming products, toys and treats. The new site also provides consumers with a variety of useful information on pet health and pet care.&lt;br /&gt;New features of the site include:&lt;br /&gt;• Frequently Asked Questions answered by Dr. Rodney Van Horn, a board certified, practicing veterinarian.&lt;br /&gt;•	The new Flea, Tick and Pest Center, which provides in-depth educational information on how to detect, treat and prevent pest problems. It also includes an interactive product selector.&lt;br /&gt;•	An Interactive Historic Timeline that chronicles highlights of the company’s 140-year history&lt;br /&gt;•	A Pet Care Center that includes articles and tips on a wide variety of pet health topics.&lt;br /&gt;•	A large focus on social media, including links to Sergeant’s online communities on Facebook and Twitter. Users can also sign up to receive RSS feeds and E-Tips from Dr. Van Horn.&lt;br /&gt;•	The new Product Catalog that provides key information on hundreds of Sergeant’s products.&lt;br /&gt;“We’re very excited about this new, expanded site,” says Sergeant’s CEO Bob Scharf. “As a leader in the industry for more than a century, we wanted to offer our experience and knowledge to our customers. In addition to providing information about our products, the site really serves as a resource to pet owners. This is just the beginning. We will continue to add more of the content consumers have asked for to the site and to our online communities.”&lt;br /&gt;About Sergeant’s Pet Care Products&lt;br /&gt;Sergeant’s Pet Care Products, Inc., is based in Omaha, Neb. USA, and is a leading supplier of pet supplies including flea and tick remedies, health and well-being products, natural and formulated treats, rawhide chews, toys and accessories. Sergeant’s has been caring for pets since 1868, is America’s oldest full-line pet supplies company and has one of the most trusted names in pet care. For more information, visit the Sergeant’s web site at www.sergeants.com. &lt;br /&gt;</description>
	<pubDate>Tue, 21 Apr 2009 00:00:00 MDT</pubDate>
    <guid>http://sergeants.com/news_events/press.asp?prm_id=1588</guid>
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    <title>Sergeant’s® Pet Care Products Launches Sentry HC® Good Behavior™ Pheromone Collar for Dogs at Global Pet Expo
</title>
    <link>http://sergeants.com/news_events/press.asp?prm_id=1503</link>
    <description>(OMAHA, Neb. – Feb. 17, 2009) - Sergeant’s Pet Care Products, Inc. introduced the Sentry HC® Good Behavior™ Pheromone Collar for Dogs, a convenient, inexpensive and effective way to calm dogs who have behavior problems caused by stressful situations, at Global Pet Expo, the pet industry’s largest trade show in Orlando, Florida, on Friday, Feb. 13, 2009. The collar, available over the counter, is Sergeant’s latest behavioral health care product for dogs of all ages and breeds. &lt;br /&gt;  &lt;br /&gt;“The Sentry HC Good Behavior Pheromone Collar mimics the pheromone that a mother dog naturally produces to calm and reassure her puppies,” says Bob Scharf, president and CEO of Sergeant’s.  “Dogs recognize these pheromones throughout life, so no matter what the dogs’ age, the collar is effective. This natural approach is a good alternative to the powerful prescription medicines typically used to control anxious behavior.” &lt;br /&gt;  &lt;br /&gt;Scharf says, unlike pheromone diffusers that work in a confined area, the Sentry HC Good Behavior Pheromone Collar for Dogs can be used at home or on the go and pet owners can buy it without a trip to the veterinarian at a fraction of the cost. &lt;br /&gt;  &lt;br /&gt;There are an estimated 10 million dogs in the United States that suffer from separation anxiety, the leading cause of behavioral problems. Celebrity dog trainer, Tamar Geller, says behavioral issues in dogs are as important as medical issues. &lt;br /&gt;&lt;br /&gt;“Millions of dogs and cats go to animal shelters each year, many just waiting to be euthanized,” says Geller. Many pet owners don’t realize that most behavioral issues can be successfully addressed.”&lt;br /&gt;  &lt;br /&gt;Independent clinical tests show that the Sentry HC Good Behavior Pheromone Collar is proven to modify behaviors such as excessive barking, destructive behavior and inappropriate marking for up to 30 days.  Dogs with chronic behavioral issues, caused by separation anxiety, experience dramatic positive changes in their behavior in one to two days. Behavioral problems in dogs are commonly induced by events such as thunderstorms and fireworks, traveling, visits to the groomer, boarding, and the arrival of a new baby. &lt;br /&gt;&lt;br /&gt;Sergeant’s Sentry HC Good Behavior Pheromone Collar for Dogs is available at pet specialty stores nationwide. The cat version of the behavioral health care product is slated to hit the market in early March. &lt;br /&gt;  &lt;br /&gt;In addition, Sergeant’s also announced it acquisition of Chomp Inc., a manufacturer of all-natural dog and cat treats and supplements. Chomp Inc. includes pet brands Yip Yap® Breath Treats for Dogs and Pit’r Pat® Tasty Treats for Cats. &lt;br /&gt;  &lt;br /&gt;  &lt;br /&gt;About Sergeant’s Pet Care Products &lt;br /&gt;Sergeant’s Pet Care Products, Inc., is based in Omaha, Neb., and is a leading supplier of pet supplies including flea and tick remedies, health and well-being products, natural and formulated treats, rawhide chews, toys and accessories. SENTRY is the Sergeant’s brand of products sold exclusively through the pet specialty channel. Sergeant’s has been caring for pets since 1868, is America’s oldest full-line pet supplies company and has one of the most trusted names in pet care. For more information, visit the Sergeant’s web site at www.sergeants.com. &lt;br /&gt;  &lt;br /&gt;About Tamar Geller &lt;br /&gt;Tamar Geller is a celebrity life coach for dogs and their people who love them and author of the bestseller, The Loved Dog, the playful non-aggressive way to teach your dog good behavior. Geller’s celebrity clients include Oprah Winfrey, Ben Affleck, Hillary Swank, Natalie Portman, Courtney Cox-Arquette, Owen Wilson, Nicollette Sheridan, Brad Paisley and Larry King. She is a dog expert for The Today Show and was featured on 20/20, Larry King Live, The Oprah Winfrey Show, Live with Regis and Kelly and more. For more information, visit Tamar Geller’s web site at www.tamargeller.com. </description>
	<pubDate>Tue, 17 Feb 2009 00:00:00 MDT</pubDate>
    <guid>http://sergeants.com/news_events/press.asp?prm_id=1503</guid>
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    <title>Sergeant’s Pet Care Products and Celebrity Dog Trainer Tamar Geller Team up for Sergeant’s “Bad Dog” Video Contest</title>
    <link>http://sergeants.com/news_events/press.asp?prm_id=1537</link>
    <description>Omaha, Neb. (Feb. 17, 2009) - Does your dog tear up your couch, destroy your shoes or chew just about anything else in its path?  If so, Sergeants Pet Care Products wants to see your dog in action for the Sergeant’s “Bad Dog” video contest.&lt;br /&gt;&lt;br /&gt;All you need to do is catch your dog misbehaving, capture it on video and upload it to YouTube to take advantage of the one time your dog’s destructive behavior could be rewarded. You see, your dog may not be a “bad” dog at all.  It may actually be suffering from a chronic behavioral issue. In fact, an estimated 10 million dogs in the United States suffer from separation anxiety, the leading cause of behavioral problems. &lt;br /&gt;&lt;br /&gt;Tamar Geller, celebrity life coach for dogs and author of the best seller, The Loved Dog, the playful non-aggressive way to teach your dog good behavior, will judge contest entries and determine which three dogs are the most “behaviorally challenged” of them all. “Millions of dogs and cats go to animal shelters each year, many just waiting to be euthanized,” says Geller. Many pet owners don’t realize that most behavioral issues can be successfully addressed.”&lt;br /&gt;&lt;br /&gt;Geller’s celebrity clients include Oprah Winfrey, Ben Affleck, Hillary Swank, Natalie Portman, Courtney Cox-Arquette, Owen Wilson, Nicollette Sheridan, Brad Paisley and Larry King. She is a dog expert for The Today Show and was featured on 20/20, Larry King Live, The Oprah Winfrey Show, Live with Regis and Kelly and more. &lt;br /&gt;&lt;br /&gt;Sergeant’s recently launched the Sentry HC® Good Behavior™ Pheromone Collar for Dogs, a convenient, inexpensive and effective way to calm dogs who have behavior problems caused by stressful situations.&lt;br /&gt;&lt;br /&gt;“The Sentry HC Good Behavior Pheromone Collar mimics the pheromone that a mother dog naturally produces to calm and reassure her puppies,” says Bob Sharf, Sergeant’s president and CEO. “Dogs recognize these pheromones throughout life, so no matter what the dogs’ age, the collar is effective. This natural approach is a good alternative to the powerful prescription medicines typically used to control anxious behavior.” &lt;br /&gt;&lt;br /&gt;Scharf says, unlike pheromone diffusers that work in a confined area, the Sentry HC Good Behavior Pheromone Collar for Dogs can be used at home or on the go and pet owners can buy it without a trip to the veterinarian at a fraction of the cost.&lt;br /&gt;&lt;br /&gt;The grand prize winner will receive a $500 prize, including dog behavior training and oodles of pet care products. Second and third runners up win prizes valued at $250 and $100, respectively. In addition, the first 100 people to submit a contest video will receive a free SentryHC® Good Behavior™ Pheromone Collar. &lt;br /&gt;&lt;br /&gt;To enter the contest, go to http://www.youtube.com/group/baddogcontest and click on the “Join this Group” link.  Once you are a member, click on the “Add Videos” link and upload your video. The contest runs February 17 through March 17.&lt;br /&gt;&lt;br /&gt;About Tamar Geller &lt;br /&gt;Tamar Geller is a celebrity life coach for dogs and their people who love them and author of the bestseller, The Loved Dog, the playful non-aggressive way to teach your dog good behavior. Geller’s celebrity clients include Oprah Winfrey, Ben Affleck, Hillary Swank, Natalie Portman, Courtney Cox-Arquette, Owen Wilson, Nicollette Sheridan, Brad Paisley and Larry King. She is a dog expert for The Today Show and was featured on 20/20, Larry King Live, The Oprah Winfrey Show, Live with Regis and Kelly and more. For more information, visit Tamar Geller’s web site at www.tamargeller.com. </description>
	<pubDate>Tue, 17 Feb 2009 00:00:00 MDT</pubDate>
    <guid>http://sergeants.com/news_events/press.asp?prm_id=1537</guid>
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