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Good practices for content

noreply@blogger.com (Baqar Abbas Rizvi) — Sat, 11 Jul 2009 07:10:00 +0000

• Write easy-to-read text - Users enjoy content that is well written and easy to follow.
Avoid:
• writing sloppy text with many spelling and grammatical mistakes
• embedding text in images for textual content (users may want to copy and
paste the text and search engines can't read it)
• Stay organized around the topic - It's always beneficial to organize your content so that
visitors have a good sense of where one content topic begins and another ends. Breaking
your content up into logical chunks or divisions helps users find the content they want faster.
Avoid:
• dumping large amounts of text on varying topics onto a page without
paragraph, subheading, or layout separation
• Use relevant language - Think about the words that a user might search for to find a piece
of your content. Users who know a lot about the topic might use different keywords in their
search queries than someone who is new to the topic. For example, a long-time baseball fan
might search for [nlcs], an acronym for the National League Championship Series, while a
new fan might use a more general query like [baseball playoffs]. Anticipating these
differences in search behavior and accounting for them while writing your content (using a
good mix of keyword phrases) could produce positive results. Google AdWords provides a
handy Keyword Tool that helps you discover new keyword variations and see the
approximate search volume for each keyword. Also, Google Webmaster Tools provides you
with the top search queries your site appears for and the ones that led the most users to
your site.
• Create fresh, unique content - New content will not only keep your existing visitor base
coming back, but also bring in new visitors.
Avoid:
• rehashing (or even copying) existing content that will bring little extra value to
users
Google's Search Engine Optimization Starter Guide, Version 1.1, 13 Nov 2008, latest version at Google Webmaster Central
• having duplicate or near-duplicate versions of your content across your site
(more on duplicate content)
• Offer exclusive content or services - Consider creating a new, useful service that no other
site offers. You could also write an original piece of research, break an exciting news story,
or leverage your unique user base. Other sites may lack the resources or expertise to do
these things.
• Create content primarily for your users, not search engines - Designing your site around
your visitors' needs while making sure your site is easily accessible to search engines
usually produces positive results.
Avoid:
• inserting numerous unnecessary keywords aimed at search engines but are
annoying or nonsensical to users
• having blocks of text like "frequent misspellings used to reach this page" that
add little value for users
• deceptively hiding text from users, but displaying it to search engines

Offer quality content and services

noreply@blogger.com (Baqar Abbas Rizvi) — Sat, 11 Jul 2009 07:09:00 +0000

Creating compelling and useful content will likely influence your website more than any of the other
factors discussed here. Users know good content when they see it and will likely want to direct other
users to it. This could be through blog posts, social media services, email, forums, or other means.
Organic or word-of-mouth buzz is what helps build your site's reputation with both users and Google,
and it rarely comes without quality content.
Google's Search Engine Optimization Starter Guide, Version 1.1, 13 Nov 2008, latest version at Google Webmaster Central
While the content you create could be on any topic imaginable, here are some recommended best practices:

Good practices for site navigation

noreply@blogger.com (Baqar Abbas Rizvi) — Sat, 11 Jul 2009 07:07:00 +0000

• Create a naturally flowing hierarchy - Make it as easy as possible for users to go from
general content to the more specific content they want on your site. Add navigation pages
when it makes sense and effectively work these into your internal link structure.
Avoid:
• creating complex webs of navigation links, e.g. linking every page on your site
to every other page
• going overboard with slicing and dicing your content (it takes twenty clicks to
get to deep content)
• Use mostly text for navigation - Controlling most of the navigation from page to page on
your site through text links makes it easier for search engines to crawl and understand your
site. Many users also prefer this over other approaches, especially on some devices that
might not handle Flash or JavaScript.
Avoid:
• having a navigation based entirely on drop-down menus, images, or
animations (many, but not all, search engines can discover such links on a site,
but if a user can reach all pages on a site via normal text links, this will improve
the accessibility of your site; more on how Google deals with non-text files)
• Use "breadcrumb" navigation - A breadcrumb is a row of internal links at the top or bottom
of the page that allows visitors to quickly navigate back to a previous section or the root
page. Many breadcrumbs have the most general page (usually the root page) as the first,
left-most link and list the more specific sections out to the right.
Breadcrumb links appearing on a deeper article page on our site
Google's Search Engine Optimization Starter Guide, Version 1.1, 13 Nov 2008, latest version at Google Webmaster Central
• Put an HTML sitemap page on your site, and use an XML Sitemap file - A simple
sitemap page with links to all of the pages or the most important pages (if you have
hundreds or thousands) on your site can be useful. Creating an XML Sitemap file for your
site helps ensure that search engines discover the pages on your site.
Avoid:
• letting your HTML sitemap page become out of date with broken links
• creating an HTML sitemap that simply lists pages without organizing them, for
example by subject
• Consider what happens when a user removes part of your URL - Some users might
navigate your site in odd ways, and you should anticipate this. For example, instead of using
the breadcrumb links on the page, a user might drop off a part of the URL in the hopes of
finding more general content. He or she might be visiting
http://www.brandonsbaseballcards.com/news/2008/upcoming-baseball-card-shows.htm, but
then enter http://www.brandonsbaseballcards.com/news/2008/ into the browser's address
bar, believing that this will show all news from 2008. Is your site prepared to show content in
this situation or will it give the user a 404 ("page not found" error)? What about moving up a
directory level to http://www.brandonsbaseballcards.com/news/?
• Have a useful 404 page - Users will occasionally come to a page that doesn't exist on your
site, either by following a broken link or typing in the wrong URL. Having a custom 404 page
that kindly guides users back to a working page on your site can greatly improve a user's
experience. Your 404 page should probably have a link back to your root page and could
also provide links to popular or related content on your site. Google provides a 404 widget
that you can embed in your 404 page to automatically populate it with many useful features.
You can also use Google Webmaster Tools to find the sources of URLs causing "not found"
errors.
Avoid:
• allowing your 404 pages to be indexed in search engines (make sure that your
webserver is configured to give a 404 HTTP status code when non-existent
pages are requested)
• providing only a vague message like "Not found", "404", or no 404 page at all
• using a design for your 404 pages that isn't consistent with the rest of your site

Make your site easier to navigate

noreply@blogger.com (Baqar Abbas Rizvi) — Sat, 11 Jul 2009 07:00:00 +0000

The navigation of a website is important in helping visitors quickly find the content they want. It can
also help search engines understand what content the webmaster thinks is important. Although
Google's search results are provided at a page level, Google also likes to have a sense of what role a
page plays in the bigger picture of the site.
All sites have a home or "root" page, which is usually the most frequented page on the site and the
starting place of navigation for many visitors. Unless your site has only a handful of pages, you should
think about how visitors will go from a general page (your root page) to a page containing more
specific content. Do you have enough pages around a specific topic area that it would make sense to
create a page describing these related pages (e.g. root page -> related topic listing -> specific topic)?
Do you have hundreds of different products that need to be classified under multiple category and
subcategory pages?
The directory structure for our small website on baseball cards
Google's Search Engine Optimization Starter Guide, Version 1.1, 13 Nov 2008, latest version at Google Webmaster Central
A sitemap (lower-case) is a simple page on your site that displays the structure of your website, and
usually consists of a hierarchical listing of the pages on your site. Visitors may visit this page if they
are having problems finding pages on your site. While search engines will also visit this page, getting
good crawl coverage of the pages on your site, it's mainly aimed at human visitors.
An XML Sitemap (upper-case) file, which you can submit through Google's Webmaster Tools, makes
it easier for Google to discover the pages on your site. Using a Sitemap file is also one way (though
not guaranteed) to tell Google which version of a URL you'd prefer as the canonical one (e.g.
http://brandonsbaseballcards.com/ or http://www.brandonsbaseballcards.com/; more on what's a
preferred domain). Google helped create the open source Sitemap Generator script to help you
create a Sitemap file for your site. To learn more about Sitemaps, the Webmaster Help Center
provides a useful guide to Sitemap files.

Good practices for URL structure

noreply@blogger.com (Baqar Abbas Rizvi) — Thu, 25 Jun 2009 06:45:00 +0000

• Use words in URLs - URLs with words that are relevant to your site's content and structure are friendlier for visitors navigating your site. Visitors remember them better and might be more willing to link to them.
Avoid:
• using lengthy URLs with unnecessary parameters and session IDs
• choosing generic page names like "page1.html"
• using excessive keywords like "baseball-cards-baseball-cards-baseballcards.
htm"
• Create a simple directory structure - Use a directory structure that organizes your content well and is easy for visitors to know where they're at on your site. Try using your directory structure to indicate the type of content found at that URL.
Avoid:
• having deep nesting of subdirectories like ".../dir1/dir2/dir3/dir4/dir5/dir6/
page.html"
• using directory names that have no relation to the content in them
• Provide one version of a URL to reach a document - To prevent users from linking to one
version of a URL and others linking to a different version (this could split the reputation of
that content between the URLs), focus on using and referring to one URL in the structure
and internal linking of your pages. If you do find that people are accessing the same content
through multiple URLs, setting up a 301 redirect from non-preferred URLs to the dominant
URL is a good solution for this.
Avoid:
• having pages from subdomains and the root directory (e.g. "domain.com/
page.htm" and "sub.domain.com/page.htm") access the same content
• mixing www. and non-www. versions of URLs in your internal linking structure
• using odd capitalization of URLs (many users expect lower-case URLs and
remember them better)

Improve the structure of your URLs

noreply@blogger.com (Baqar Abbas Rizvi) — Thu, 25 Jun 2009 06:32:00 +0000

Creating descriptive categories and filenames for the documents on your website can not only help you keep your site better organized, but it could also lead to better crawling of your documents bysearch engines. Also, it can create easier, "friendlier" URLs for those that want to link to your content.
Visitors may be intimidated by extremely long and cryptic URLs that contain few recognizable words.URLs like these can be confusing and unfriendly. Users would have a hard time reciting the URL from memory or creating a link to it. Also, users may believe that a portion of the URL is unnecessary, especially if the URL shows many unrecognizable parameters. They might leave off a part, breaking the link.
Some users might link to your page using the URL of that page as the anchor text.
Some users might link to your page using the URL of that page as the anchor text. If your URL contains relevant words, this provides users and search engines with more information about the page than an ID or oddly named parameter would.

Lastly, remember that the URL to a document is displayed as part of a search result in Google, below
the document's title and snippet. Like the title and snippet, words in the URL on the search result
appear in bold if they appear in the user's query.
A user performs the query [baseball cards]
Our homepage appears as a result, with the URL listed under the title and snippet
Google's Search Engine Optimization Starter Guide, Version 1.1, 13 Nov 2008, latest version at Google Webmaster Central
Below is another example showing a URL on our domain for a page containing an article about the rarest baseball cards. The words in the URL might appeal to a search user more than an ID number like "www.brandonsbaseballcards.com/article/102125/" would.
Google is good at crawling all types of URL structures, even if they're quite complex, but spending the time to make your URLs as simple as possible for both users and search engines can help. Some webmasters try to achieve this by rewriting their dynamic URLs to static ones; while Google is fine with this, we'd like to note that this is an advanced procedure and if done incorrectly, could cause
crawling issues with your site. To learn even more about good URL structure, we recommend this Webmaster Help Center page on creating Google-friendly URLs.

Good practices for descriptive meta tags

noreply@blogger.com (Baqar Abbas Rizvi) — Sun, 21 Jun 2009 14:26:00 +0000

• Accurately summarize the page's content - Write a description that would both inform and
interest users if they saw your description meta tag as a snippet in a search result.
Avoid:
• writing a description meta tag that has no relation to the content on the page
• using generic descriptions like "This is a webpage" or "Page about baseball
cards"
• filling the description with only keywords
• copy and pasting the entire content of the document into the description meta
tag• Use unique descriptions for each page - Having a different description meta tag for each
page helps both users and Google, especially in searches where users may bring up
multiple pages on your domain (e.g. searches using the site: operator). If your site has
thousands or even millions of pages, hand-crafting description meta tags probably isn't
feasible. In this case, you could automatically generate description meta tags based on
each page's content.
Avoid:
• using a single description meta tag across all of your site's pages or a large
group of pages

Make use of the descriptive Meta tags

noreply@blogger.com (Baqar Abbas Rizvi) — Sun, 21 Jun 2009 14:18:00 +0000

A page's description meta tag gives Google and other search engines a summary of what the page is
about. Whereas a page's title may be a few words or a phrase, a page's description meta tag might
be a sentence or two or a short paragraph. Google Webmaster Tools provides a handy content
analysis section that'll tell you about any description meta tags that are either too short, long, or
duplicated too many times (the same information is also shown for title tags). Like the title tag,
the description meta tag is placed within the head tag of your HTML document.
Description meta tags are important because Google might use them as snippets for your pages.
Note that we say "might" because Google may choose to use a relevant section of your page's visible
text if it does a good job of matching up with a user's query. Alternatively, Google might use your site's
description in the Open Directory Project if your site is listed there (learn how to prevent search
engines from displaying ODP data). Adding description meta tags to each of your pages is always a
good practice in case Google cannot find a good selection of text to use in the snippet. The
Webmaster Central Blog has an informative post on improving snippets with better description meta
tags.
Words in the snippet are bolded when they appear in the user's query. This gives the user clues about
whether the content on the page matches with what he or she is looking for. Below is another
example, this time showing a snippet from a description meta tag on a deeper page (which ideally has
its own unique description meta tag) containing an article.

Snippets appear under a page's title and above a page's URL in a search result.

Good practices for page title tags

noreply@blogger.com (Baqar Abbas Rizvi) — Sun, 21 Jun 2009 14:17:00 +0000

• Accurately describe the page's content - Choose a title that effectively communicates the
topic of the page's content.
Avoid:
• choosing a title that has no relation to the content on the page
• using default or vague titles like "Untitled" or "New Page 1"
• Create unique title tags for each page - Each of your pages should ideally have a unique
title tag, which helps Google know how the page is distinct from the others on your site.
Avoid:
• using a single title tag across all of your site's pages or a large group of pages
• Use brief, but descriptive titles - Titles can be both short and informative. If the title is too
long, Google will show only a portion of it in the search result.
Avoid:
• using extremely lengthy titles that are unhelpful to users
• stuffing unneeded keywords in your title tags

Google's Search Engine Optimization

noreply@blogger.com (Baqar Abbas Rizvi) — Sun, 21 Jun 2009 14:13:00 +0000

Welcome to Google's Search Engine Optimization Starter Guide. This document
first began as an effort to help teams within Google, but we thought it'd be just as
useful to webmasters that are new to the topic of search engine optimization and
wish to improve their sites' interaction with both users and search engines.
Although this guide won't tell you any secrets that'll automatically rank your site
first for queries in Google (sorry!), following the best practices outlined below
will make it easier for search engines to both crawl and index your content.
Search engine optimization is often about making small modifications to parts of
your website. When viewed individually, these changes might seem like incremental
improvements, but when combined with other optimizations, they could have a
noticeable impact on your site's user experience and performance in organic search
results. You're likely already familiar with many of the topics in this guide,
because they're essential ingredients for any webpage, but you may not be making the
most out of them.

Even though this guide's title contains the words "search engine", we'd like to say
that you should base your optimization decisions first and foremost on what's best
for the visitors of your site. They're the main consumers of your content and are
using search engines to find your work. Focusing too hard on specific tweaks to gain
ranking in the organic results of search engines may not deliver the desired
results. Search engine optimization is about putting your site's best foot forward
when it comes to visibility in search engines.

An example may help our explanations, so we've created a fictitious website to
follow throughout the guide. For each topic, we've fleshed out enough information
about the site to illustrate the point being covered. Here's some background
information about the site we'll use:

• Website/business name: "Brandon's Baseball Cards"

• Domain name: brandonsbaseballcards.com

• Focus: Online-only baseball card sales, price guides, articles, and news content

• Size: Small, ~250 pages

Create unique and accurate page titles

noreply@blogger.com (Baqar Abbas Rizvi) — Sun, 21 Jun 2009 14:08:00 +0000

A title tag tells both users and search engines what the topic of a particular page is. The title tag should be placed within the head tag of the HTML document. Ideally, you should create a unique title for each page on your site.
The title of the homepage for our baseball card site, which lists the business name and three main focus areas
html
head
title Brandon's Baseball cards - Buy cards,Baseball news,Card Prices
metaname= "descriptions" contents "baseball has two baskets.......................
head
body
................

If your document appears in a search results page, the contents of the title tag will usually appear in the first line of the results (If you're unfamiliar with the different parts of a Google search result, you might want to check out the anatomy of a search result video by Google engineer Matt Cutts, and this helpful diagram of a Google search results page.) Words in the title are bolded if they appear in the user's search query. This can help users recognize if the page is likely to be relevant to their search.
The title for your homepage can list the name of your website/business and could include other bits of important information like the physical location of the business or maybe a few of its main focuses or offerings.
Titles for deeper pages on your site should accurately describe the focus of that particular page and also might include your site or business name.

Title tag

noreply@blogger.com (Baqar Abbas Rizvi) — Sun, 21 Jun 2009 14:00:00 +0000

Definition and Usage
The title tag defines the title of the document.

The title element is required in all HTML/XHTML documents.

The title element:

defines a title in the browser toolbar
provides a title for the page when it is added to favorites
displays a title for the page in search-engine results

Search engine optimization help for the major companies

noreply@blogger.com (Baqar Abbas Rizvi) — Tue, 16 Jun 2009 07:59:00 +0000

Search engines are always working towards improving their technology to crawl the web more deeply and return increasingly relevant results to users. However, there is and will always be a limit to how search engines can operate. Whereas the right moves can net you thousands of visitors and attention, the wrong moves can hide or bury your site deep in the search results where visibility is minimal and that only possible with the help of SEO because SEO helps you meeeting you with a large no of traffic on the net. In addition to making content available to search engines, SEO can also help boost rankings so that content that has been found will be placed where searchers will more readily see it. The online environment is becoming increasingly competitive, and those companies who perform SEO will have a decided advantage in visitors and customers.

If you are serious about improving search traffic and are unfamiliar with SEO, I recommend reading this guide front-to-back about SEO. There's a printable MS Word version on SEO for those who'd prefer, and dozens of linked-to resources on other sites and pages that are worthy of your attention related to increasing your site's traffic through SEO.Make full profit out of your site through SEO

Barandyar privacy policy

noreply@blogger.com (Baqar Abbas Rizvi) — Tue, 02 Jun 2009 04:43:00 +0000

Privacy Policy for www.barandyar.blogspot.com

The privacy of our esteemed visitors to www.barandyar.blogspot.com is important to us.

At www.barandyar.blogspot.com, we recognize that privacy of your personal information is important. Here is information on what types of personal information we receive and collect when you use visit www.barandyar.blogspot.com, and how we safeguard your information. We never sell your personal information to third parties.

When you access Google services, Google servers automatically record information that your browser sends whenever you visit a website. These server logs may include information such as your web request, Internet Protocol address, browser type, browser language, the date and time of your request and one or more cookies that may uniquely identify your browser. Also, in order to protect you from fraud, phishing, and other misconduct, Google may collect information about your interaction with their services. Any such information we collect will only be used to detect and prevent fraud or other misconduct.

http://www.google.com/privacypolicy.html

Interest-Based Advertising across Google Adsense Ads:

Google Adsense serves ads as contextual and placement-targeted advertising on its publishers' sites and they may also serve Adsense contextual ads on Interest-Based Advertising across the Google Adsense on its publishers' sites/ blogs etc, and to achieve this Google may use / collect necessary data from the visitors of this blog,

Visitation information from my blogs may be used to help create interest categories.

https://www.google.com/adsense/support/bin/answer.py?answer=113771&sourceid=aso&subid=ww-ww-et-asui&medium=link

We do follow Google and Adsense all privacy policies:

https://www.google.com/adsense/support/bin/answer.py?answer=100557

Google, as a third party vendor, uses cookies to serve ads on your site.

Google's use of the DART cookie enables it to serve ads to your users based on their visit to your sites and other sites on the Internet.

Users may opt out of the use of the DART cookie by visiting the Google ad and content network privacy policy.

http://www.google.com/privacy_ads.html

Log Files:

As with most other websites, we collect and use the data contained in log files. The information in the log files include your IP (internet protocol) address, your ISP (internet service provider, such as BSNL or Tata Indicom), the browser you used to visit our site (such as Internet Explorer or Mozilla Firefox), the time you visited our site and which pages you visited throughout our site.

Cookies and Web Beacons:

We do use cookies to store information, such as your personal preferences when you visit our site. This could include only showing you a popup once in your visit, or the ability to login to some of our features, such as forums.

We also use third party advertisements on www.barandyar.blogspot.com to support our site. Some of these advertisers may use technology such as cookies and web beacons when they advertise on our site, which will also send these advertisers (such as Google through the Google AdSense program) information including your IP address, your ISP, the browser you used to visit our site, and in some cases, whether you have Flash installed. This is generally used for geo targeting purposes (showing New Delhi real estate ads to someone in New Delhi, for example) or showing certain ads based on specific sites visited (such as showing cooking ads to someone who frequents cooking sites).

User Options for Cookie Management:

You can chose to disable or selectively turn off our cookies or third-party cookies in your browser settings, or by managing preferences in programs such as Norton Internet Security. Additionally you may visit those third party vendor websites to opt out of cookies (if the vendor offers this capability). However, this can affect how you are able to interact with our site as well as other websites. This could include the inability to login to services or programs, such as logging into forums or accounts.

AdSense Privacy Policy Provided by www.JenSense.com
Posted by Baqar Abbas Rizvi at 8:24 AM

Search engine optimization help for the major companies

noreply@blogger.com (Baqar Abbas Rizvi) — Sun, 31 May 2009 11:55:00 +0000

SEO(search engine optimization)

noreply@blogger.com (Baqar Abbas Rizvi) — Wed, 27 May 2009 08:02:00 +0000

Search engine optimization (SEO) is the process of amplifying the amount of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results.Infact the position at which a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, and of the most popular search engines including Google, msn, yahoo, etc.

Free softwares for your WEB developement and more.........

noreply@blogger.com (Baqar Abbas Rizvi) — Sat, 23 May 2009 05:11:00 +0000

some of the most popular softwares available for the web design and for your computer applications can be subscribed now by simply clicking on the following links
http://download.cnet.com/windows/

Adobe Dreamweaver

noreply@blogger.com (Baqar Abbas Rizvi) — Thu, 21 May 2009 09:29:00 +0000

Adobe Dreamweaver is a web development app. originally created by Macromedia, and is now developed by Adobe Systems, which acquired Macromedia in 2005.

Web development

noreply@blogger.com (Baqar Abbas Rizvi) — Thu, 21 May 2009 08:58:00 +0000

Web development has nothing to do with the complexity or a system developed with much of hard and fast rules but it is a broad term for any activity related to developing a web site for the World Wide Web. This can include e-commerce business development, web design, web content development, client side& server side scripting, and web server configuration

This has been made more easier by the help of the web developing tools and with a lot of the softwares available for the same as far as web development tools and platforms are concerned, there are many systems available to the public free of charge to aid in development. some of them are commonly used as Linux, Apache, My SQL, PHP. This fact alone has manifested into many people around the globe setting up new Web sites daily and thus contributing to increase in web development popularity. Another contributing factor has been the rise of easy to use web developing software, most prominently Adobe Dreamweaver or Microsoft Expression Studio formerly Microsoft Frontpage .Using such software, virtually anyone can develop a Web page in a matter of minutes. Knowledge of HyperText Markup Language (HTML), or other programming languages is not required, but recommended for professional results.