You can manage all your content for your pages inside of an easy to use backend system that can be edited from anywhere using WYSIWYG Content Editor.
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“Good content is crucial, but content never exists in a vacuum,” says Rich Gorman. “It exists within the broader context of your Web design. And the design you choose will either tell the story of your brand, and highlight the value of your offer—or it will undermine and contradict it.”

Shock and Awe?

One of the important roles that your Web design plays is to attract the attention of online users. Because of this, many direct response pros make the mistake of assuming that a big, busy, blustery design is always the best bet. This is the “shock and awe” approach—and while it is not necessarily a bad approach, it is important to be strategic and to think critically about all of the elements you put on a page.

“Having a busy design is not an inherently bad thing, but you do need to think about each element you’re putting on the page, and ensure they serve a purpose,” says Rich Gorman. Some of the elements that tend to be most effective in attracting attention are bold colors, faces looking directly at the reader, unusual shapes, and attention-grabbing words, like “FREE.”

Active and Readable

Gorman goes on to say that there is a certain tension that exists in good direct response design. “On the one hand, you need it to be readable—because if people cannot read your offer, they are not going to bite,” he says. “At the same time, it needs to be active. It needs to sweep along the reader, and carry him or her toward clicking the link and buying the product.”

Indeed, while Gorman says it is important to choose color schemes that render the text readable, he cautions against neat, linear layouts. “A perfectly neat and tidy layout makes the reader feel tranquil and at ease, which is not the desired effect,” he notes. Skewed images, arrows, and callouts can help a layout feel more active—and thus, more likely to inspire action!

Every Picture Tells a Story

The bottom line, Gorman says, is that the design is very much a part of any direct response market’s personal branding—which means that a good design is one that tells a story. Gorman’s own site design depicts a smoldering crater—underscoring his promise to help other direct response marketers blow the competition away. “The design and the copy go hand in hand,” he affirms. “You need to be thoughtful in creating a design that underscores the elements of your brand that you most want to hammer home.”

Rich Gorman is a highly renowned entrepreneur, direct response marketer, and blogger. Gorman has made a living making money online and is considered an expert in online money making.

URL Shortening services can be used in many different situations and can have great benefits for your online website/business. Most all the shortening systems are pretty much same, but the trick seems to be in the extras that come with the URL shortening service and gg.gg is one of those shortening services that give a little extra by letting you customize the link.

Shortened url basically just disguises the original link and it makes it somewhat harder for others to determine where the link will redirect you. Unfortunately these shorten urls has been very abused in the past, but url shorteners were created with good intentions. Since today web addresses are getting longer and longer they become ugly, long and unseemly, many websites use url shortening to shorten url for their visitors to be less confusing. A good example of this would be this long url to a Google map page (http://maps.google.com/maps?f=q&hl=en&geocode=&q=dallas+airport&sll=-33.870565,151.213208&sspn=0.242301,0.528717&ie=UTF8&ll=-33.84939,151.2117&spn=0.007574,0.016522&t=h&z=17 )

The popular social networking sites like Twitter or Plurk, they use shorten url for most posted links since they only allow 140 characters per message. Using Url Shortener allows you to still get your message out even with long url (like one from Google maps which alone is 184 characters long).

Another great use and benefits are for affiliate marketers and online network marketers that use shorten urls to disguise affiliate links and protect their affiliate links from being hijacked. That was one of the main uses of URL shortener service in the past.

Today you can even download apps for browsers like url shortener chrome plugin that will allow you to shorten urls directly in your browser.

A company’s website is an reflection of itself so it is vital to make the right choice of designer for your company website because the future success of your businesses will depend on the appeal of your web businesses and it’s online presence. It’s fairly easy for anyone to follow simple guidelines of a generic website template to create a simple website but that option is more often as impersonal. Professional web design firms will be able to gain a great sense of what your business is about and tell it’s story through a quality professional website.

By getting a Web Design Quote and ultimately hiring website designer, you are starting on a path to get the best possible website for your business. Web design experts will normally be able to discuss your ideas with you, offer their suggestions, and create a good plan which will make you both happy on a personal and just as important professional level. Working diligently with you, the design firm will be sure to incorporate what’s important to you as a customer and creating a quality product that will meet today’s web standards and your expectations.

Be thorough in your search for your company web designer, your online business image is extremely important and this should not be an area of business where you can afford to cut any corners. Take a very good look at every designer website and their online portfolio before making a decision and request a detailed Web Design Quote.

Designing and building a website from scratch takes a lot of time and if you have no previous web design experience, learning to write code can be very difficult and time consuming. Web designers are trained and equipped to create higher quality web sites and very fast these days. As they say time is money, so the finished product is well worth the cost.

Title Includes Keyword: The title is considered highly important by the search engines because it is what a user sees in the SERPs when looking for a particular term. For this reason, you want to insert your main keyword in the title of the webpage but make sure you do it sensibly. Including the keyword in your title, though, doesn’t mean that you have free reign to overdo it. But it’s rather about getting creative in writing your title and make it meaningful. Your visitors should get a clear idea what your site is about by reading the title. If a particular keyword creates a disjointed effect in the title, then you are better off not including it at all. Despite the fact that it is important to get your keyword in the title, it shouldn’t be done in exchange for quality.

Proper XHTML Code: This step not be overlooked when creating an effective WordPress site will give you results in the future. There are several reasons why your site should be validated according to the standards of the World Wide Web. Even if you are unfamiliar with HTML basics, you will have difficulty in the beginning stages. Key in the name of your website into the W3C Validator. If you find out that your website is not validating, then go through the instructions until you find the issue and correct it.

Making certain that you web pages are validating will indicate that there should not be anything that will stop them from increasing in page rank with the search engines.

Sprinkle Your Keywords: When you’re writing your content on your WordPress blog, make sure you’re writing it for your readers and not the search engines. What you want to achieve is to make your audience understand that you can provide them with compelling and interesting articles. You can’t ignore the importance of search engine optimization, though, which is why your content should include relevant keywords. You have to sprinkle your keywords in your content in such a way that they match what you’re writing. You don’t want to be smacked down by the search engines for overdoing it with your keywords, which is why you need to be very careful. Keywords have to be featured in certain places to maximize their efficiency, which is why you need to make sure to get this right. Aim for having a keyword density of 4% to 5% and nothing more than that.

In conclusion, if your blog is a WordPress blog, then it is better optimized than most for SEO. Now, you should do whatever see fit to utilize this power to your benefit by also implementing our most important SEO tips.

Here are just some of the truths about SEO that you need to be aware of

Just relying on SEO is not enough for success. Everyone these days is using the same SEO techniques as you so all you could hope to achieve here is to be on a par with everyone else. But if you want to be successful then you are going to have to do more than have an average website.

If the niche that you are targeting is quite popular then your SEO efforts are not going to have as much impact. You will be competing with businesses that spend a fortune on SEO so your efforts might not even make a dent. Of course, if you didn’t think about SEO at all you would probably be reducing your chances of success significantly.

You really have no way to guarantee success for a website. There are plenty of fantastic websites out there that just never mange to become popular. There can also be average websites that end up doing really well. There is definitely a lot of luck involved, but the harder you work at your website the more chances you have of being lucky.

Don’t have unrealistic expectations from an SEO company. A lot of us will invest money in professional SEO with the expectation that it will take our website to the next level. However this is not always the way it works.

Make sure your site has enough content that is relevant to the topic at hand or Google AdSense will not view it in a favorable light. With Google AdSense ads being all about context, there needs to be content on the page for them to match. If your site is all about videos and links to other sites without providing a plentiful supply of content on the page then Google isn’t going to want to see more of what you have to offer. So don’t even think about sending in the application for AdSense until you have a ton of good content posted on your site. One general consensus is that blogs need between 20 and 30 pages of content before an application should be sent in.

Take a few extra minutes to be sure you filled out your application properly. Give Google the entire story from the very beginning and make sure it’s all true. Any deceptive acts will only cause you a great deal of pain in the future. If right now is not a good time to be honest with Google then right now is not the time for your AdSense application. Use your Gmail address when applying as well – it does matter. For whatever reason, this matters to Google so it needs to matter to you.

Become Patient: Whenever you apply for AdSense, you might find yourself waiting a while for an approval. This is why your whole strategy has to involve knowing how to be patient. Do not panic and apply again until you know what happens with your first submission. So, you have to take precautions when you are applying to and also waiting for AdSense. So, if you plan on being an AdSense publisher, patience will be one of your most useful tools. Learn how to use it.

The sheer number of websites earning good money using Google Adsense is staggering. If you’re serious about following in their footsteps, take some time to be sure you make all the right moves to get your site approved and earning money the right way.

This is the best option if you’re advertising is only suited to people living in your area. Geographical targeting means that you use Google AdWords to focus on a city. That way, only people in that city will see your advertisements when they use a search engine.

You’re now wondering why would anyone want to keep their ads from being seen. Let’s face it, if you only do business in the one city, clicks from outside the area will just cost you money without any chance of a return. If you need your ads to be seen in one city, and only that city, it can be done using AdWords.

There is a lot more to geotargeting than just isolating cities. What about someone who doesn’t live in your area, but plans to travel there on a holiday? This is a potential sale missed if you don’t take it into consideration. If your business relies on income from tourism, it would be an advertising disaster.

The way to deal with this problem is to use a locally targeted keyword list. This will help you include your ad in searches done by people who aren’t in town now, but want to know about the local situation where you are. You can modify the same types of keywords that would normally be used as part of a global PPC campaign to suit your local marketing plan. Just ad the area to the keyword phrase. That means that “car rental” becomes “car rental in St. Louis” or any other area you’d like to target.

This gives you a choice about targeting. Using a locally targeted keyword campaign also means that you can use other systems than Google AdWords, though they’re still a big sector of the market. Just about any good PPC system can use geotargeted keywords to make it clear who and where you want to market. Use both techniques together for greater effectiveness. You’ll find people who are more likely to become your customers.

There are a few things to pay attention to when you start to market like this. There’s no use promoting your goods to areas you can’t deliver them to, so stick to your original plan and don’t try to get too clever with it. Choose your keywords (and the areas you promote them in) wisely and satisfaction is almost guaranteed.

When choosing locally targeted keywords, it’s important to begin with a phrase that receives a large number of results. That way, when you restrict your results by adding in a specific local area, you’ll be assured of still getting some visitors. Check and track the effectiveness of every ad and every keyword or phrase to make sure your campaign is working as well as possible. A locally targeted PPC campaign could be just the thing your small business needs to expand.

The most vital factor is your daily budget frequency which controls your ad display. This means the number of impressions. If your daily budget is not high enough, your ad may not show all the time. This means that you will not get enough impressions on daily basis. Your campaign positioning depends on the ranking number. This is how you can calculate it Rank number equals to cost per click multiply by click thru rate multiply by advertisement quality.

How can you improve your advertisement copy? If you put a low daily budget, your ads may not show up as someone types in your keyword or key phrase. Google Adwords algorithm is designed in such a way that it triggers ad frequency by high daily budget. The fact is that if your daily budget is $10 a day, you can increase it up to $15 per day. Why? Because it relies on your click thru rate. Higher daily budget shows your ad more often. How can you check out your ads? Sometimes you may discover that your only a few keywords can trigger an advertisement groups performance. You must improve your keyword performance. Make sure to teak your template as well.

How can you enhance and improve your campaign group? Each advertisement has one or two campaign groups. create a new advertisement for them. Analyze your clicks. Make sure that your clicks made for specific keywords. If you get irrelevant clicks, then reduce your cost per click and increase your bids for targeted keywords. Link your campaign to a relevant page. The keywords you have selected in your ads will segment the market and target your desired audience. If you won’t select them wisely, the wrong market will be your audience and you lose money. Don’t waste your time and budget. The advertisement you create needs to attract attention of your prospects.

Make sure that you communicate with right customers. It needs to communicate your unique selling feature – in other words, what makes your product/service different from others and why a visitor should visit your website. Be explicit about your offer and include call to action. Last of all, guide visitors to the content on your website where they can access more information about the offer advertised. The landing page should also clearly state the nature of your products or services. Remember! Pay Per Click is a lot of work and testing. Just follow the basics and you won’t lose money. Make sure you earn profit.

Look at the subject matter of your website. is it relevant or is it ostentatious? Does the content set out to help and inform your visitors or does it set out to prove how clever a graphic designer you are? Most search engines cannot actually read graphics, but they can all interpret text.

Also, do not forget that just because you have high-speed broadband, not everyone else does. Some of your potential customers might just give up, if they have to wait ten minutes for one of your pages to download at 56 Kbps or even 28 Kbps dial up.

Each page ought to have between 500-1,000 words of relevant, unrepeated content. Remember too that the text should be in standard text (or HTML), but definitely NOT embedded in graphics or the search engines will not be able to read it and classify your website.

Without spamming the search engines by repeating yourself too often, look for legitimate methods to repeat your keywords. How? you might ask. Well, one way is to have several menus or navigation bars. You could have one in the left or right hand margin and one either in the info bar (between the header and the body) or the page footer. That gives you two, but if your pages are long, you could have three: top, side and bottom.

Another method of putting a limited menu on the site is to have a ‘locater’ or a ‘You are here :’ breadcrumb line. You could also add a site map to your menus. You can also put a copyright notice in the page footer with an active link back to your home page. These ways give you four of five internal legitimate links around your site for which no search engine ought to penalize you.

Back to getting more backlinks, because getting more backlinks ought to always be your first priority. Write articles for each of your web pages with deep links directly to the page for which they were written. If you are allowed two links, one goes to your home page and one goes to the page within your web site that you wrote the piece to promote.

I personally have discovered that three articles per web page usually does the trick, but it can take more. You ought to join some relevant blogs and forums and take part, leaving just worthwhile, practical comments, but be certain that your back-link is in your sigfile (signature file).

This technique can produce hundreds of relevant nonreciprocating back links, but be cautious to keep it low profile and relevant or the webmaster may delete your comments or even your account, wasting your work of weeks or even months.

Make a sigfile for your emails as well. This does not supply true back links that a search engine will read, but it will produce random traffic to your website, particularly if your sigfile is attached to a decent joke or a topical report.

Be innovative and concentrate on getting back links on relevant websites. As you go up the search engine rankings, webmasters will email you asking to exchange links. Do not do this, no matter what how they put their case. A link out of your site is like having a hole in your bucket; you ought to be plugging the holes in your bucket, not drilling new ones.

Backlinks are links from other websites back to your website. Google and other search engines use the number of backlinks it can find to a website to judge how well-liked (and therefore how decent or and helpful) it is. The most well-liked web sites drift to the top of the search engine rankings.

However, there are two forms of backlinks: reciprocated and unreciprocated backlinks. Reciprocated backlinks are those where Google finds a link from your website back to the other website, which it sees as a one for one swap.

These links are deemed to be of less worth. Unreciprocated backlinks are perceived to be of higher value because, Google reasons, you must be so good that webmasters will link to you for nothing.

I am sure that you appreciate that it is very useful to get to the front page of Google’s search results for the keyword phrase that you would like to rank for, but maybe you do not realize quite how vital it is.

On average, over 85% of surfers arrive at the web site that they would like by searching for it on a search engine and most people use Google. Not only that, but most people do not look further than the first page of results and most of those do not even scroll down to check the others that they cannot see on the first page (below the fold).

It could be that the numbers 1-5 in the search results get 10 times more clicks than the numbers 6-10 (assuming 10 results per page) and 100 times more than anybody on page two. After page two, you can forget it to be honest.

Not just will your website get more clicks up on the top of the search results, but the surfers who click through to your site will be looking for what you have to sell, which means more targeted visitors. If the product sells, the top three do very well indeed.

I will return to getting more backlinks later, because there are a couple other little tweaks that you can check on to improve your search engine ranking (SEO). Firstly, make sure that the title of your website is relevant to what you are using the site for.

For example, if you are selling T-shirts, it is better to call the site “Joe’s T-shirts” than “Joe’s Clothing”. There are other methods of linking websites, if you choose later to sell collared shirts or jumpers. Stay focused. Start earning money by selling T-shirts and then move on.

If you have a number of pages, be certain that the titles of each page are relevant too. Check the source code for each page as well and make certain that the META tags are relevant: that is, put at least six keywords in the keyword meta tag and put a relevant description in the description meta tag – again keep them targeted but do not repeat a keyword more than three times per page.

Even with an obscure topic, the deeper you dig the more information you will find which makes it quite awkward to try and include all of it on your blog. What some people do, and it is a great suggestion, is to write a “Part 1″ post, then a “Part 2″ and so on. This is just one way you can spark interest that will compel readers to return for the next installment. People like reading short posts that are to the point, and they get excited when they see many short posts about the same time as they give a lot of information. Also, the spacing will be quite nice as you have to research and prepare the next installment in the series. Even if you write the entire series over a weekend, we recommend you space the postings.

Hopefully your enthusiasm will compel you to talk to your readers and encourage them to communicate with you. Your approach towards this interaction should be friendly, and not overtly self-centered or commercial. Once your visitors have returned a few times and feel like they have a sense of belonging, then that will be a very positive development. You may even solicit their opinions and feedback concerning the content that is covered. Often times you can get a very good idea just from the comments they write. Remember that it is all good when it comes to talking to your market and learning what is on their minds. The exchange of information and ideas will become infectious and others will get involved. If you like Blogging it’s easy to realize that many new launches benefit greatly from this style of marketing.

You must prepare for the future and that means making your blog readable on smart phones. Obviously, companies will only continue finding new ways to surf the net, but the mobile surfing technology is continually being developed. This is much like ordering options, you want to give people as many choices as possible for maximum effect. Making this happen is not hard at all as there are already applications for blogs. This is all part of increasing the readership of your blog, and it is very easy to do.

You should just ignore all the other blogs on the net because they simply do not matter – make your blog and then make your mark.

First off, you obviously need a business account through Facebook. Additionally, you will need to take a little bit of time to consider how you would like others to view you so that you can create strategy as to how you would like to present yourself. The most important thing to remember here is that you have to present yourself as an expert in your field. Keep in mind that in order to be successful you will need to have a specific niche that you are targeting, so you need to create an image for yourself as someone who is experienced and knowledgeable in the specific area that you have chosen to target.

Of course, you will have a much easier time accomplishing this if you have chosen a niche that you are already experienced with and naturally inclined to know about.

The great thing about Facebook is that they do not place any limitations on you as far as how you are able to place your advertisements. Once you start getting into the advertising portion of things, it is going to be necessary for you to create a strict budget for yourself and stick to it. Once you start running ads, try to run a couple different types of them simultaneously to see what sorts of tactics work the best for your particular business.

Do not underestimate the Help section of this site, as it is quite in-depth. It will help you to become more prepared before you actually begin your marketing efforts.

Additionally, there are a number of excellent applications on this site that can be extremely helpful when you are trying to promote your business. You can even create your own applications for the purpose of promoting, since this site does not mind of you link to other sites.

Everyone knows how important brand recognition is, and that is precisely what you are going to be able to get through this site. You will be utilizing your network of friends, as well as all of the applications and advertisements on the website in combination with each other to create on big highly effective advertising campaign. Don’t forget how important it is to choose a niche that you find interesting, as you will be spending a lot of time on Facebook promoting it, and you want it to be fun!

Use a Limited Amount of Content: Unlike computer screens, the screens on mobile phones are quite small, so you can’t put up websites that have a huge amount of content. That’s why you should emphasize quality over quantity, and stick with a minimalistic design. When people access the web from their phones, they usually surf quickly, so you have to get their attention using the least amount of space. You don’t want to give them too much to digest, just enough to whet their appetite for more. A minimal approach will be allow users to view it more clearly and quickly, which means a higher response rate.

Shorter Forms: When individuals access your site using their mobile phones, you can be guaranteed they will not have a lot of patience for filling out a form that is too long even if it only requires texting. The mobile keyboards these days are pretty flexible, but still you find that people cringe at the thought of submitting large forms on mobile sites. So make sure you include only the important fields when creating your form. A good example would be setting up a mobile form that only requested an e-mail address in regard to contact information; getting the rest of it can be done at a later time. If you respect your visitors as real people, it will be very easy to convert these mobile leads into prospects and customers.You will find new product launches happening all the time and nearly them all will take advantage of Mobile marketing.

Auto-sensing Setup: It makes no sense whatsoever to split your branding efforts for promotions and advertising with two different web addresses. What you must do is set up auto-redirection and auto-sensing on the main URL for mobile browsers. By doing this, you’ll be able to directly advertise your website’s main URL, and it won’t create any confusion for your visitors either.

If you keep these factors in mind, your mobile website will take off in no time. Your site doesn’t have to be complicated -just set it up so it’s easy to navigate and motivates users to take action.

Don’t Forget to Thank People: To begin with, you’ll get more retweets from people when you show them that you’re grateful when they do this. Whenever you see someone Retweeting you, just go ahead and @reply them with a simple but timely thanks. It’s always a good idea to connect with your followers on Twitter as much as possible, especially when your posts are retweeted. You’ll find that this can go a long way in motivating your followers to do this for you regularly, as they’ll notice that you took the time to thank them. This will slowly but steadily help you create a more stable relationship with other users, giving you a chance to get more retweets in the future when you post something interesting.

Remember that you will not receive retweets all the time, and that is fairly typical of anyone. Maybe not many of them got to see it in the first place! Try not to take it too seriously and think about how big Twitter is and what various things keeping people preoccupied. So what you can do is just retweet it again, and then do it again until you feel you are done. You can do that in such a way that your followers see your tweets, then that is what you are hoping to do.

Put all the most important social icons on your sites so anybody can share it. Blogging is turning out to be a great addition to social media, because both are about sharing and connecting with each other.

Have you ever noticed that retweeted content has a higher density of longer words? Shorter words tend to show up incomplete insofar as explaining the meaning of the retweet. This is just something that takes a little time to get used to so you write them for optimal retweeting. Avoid getting bogged down by lengthy sentences. This will definitely make an impact on the number of retweets you get.

You need to work on getting known so people can retweet your content. The path to becoming retweet material is to put something of value out there. There is actually more you can learn about regarding get retweeted, but this is a solid introduction for you that will keep you going.

An important search engine marketing strategy is actually distinguishing a combination of searched for keywords / phrases. You’ll need to be particular so as not to pick extremely popular keyword phrases due to the fact competition for this sort of phrases is pretty high. Have a go with optimizing on words that contain decreased contest, this may ensure you get a greater search engine positioning simply because you will pop-up on the 1st or 2nd page on engines similar to Bing and Askjeeve quickly.

Keep away from using flash imagery on your website page; it typically contributes to engine spiders not indexing most of website posts. Search engine ranking optimization is more related to content material. The greater your web posts are attainable to the various search engines like Aol, Askjeeve or Bing, the better the chances of acquiring a good positioning therefore a lot more site guest.

An important search engine marketing tactic is putting a heading tag on your web pages. Put your key phrase preferably at the beginning of your page heading tag. In addition, just remember to add the very same key phrases in your page content; approximately thrice. Doing this will allow engines Yahoo, Bing and Google to instantly list your website pages.

Entering your top keyword phrase when picking out a domain name, will also enhance your chances of flourishing in website positioning. Though it would be a tall order signing up the ideal domain address, make sure you look for the closest key phrases that do best illustrate your site written content.

Getting ranked high on yahoo and google can be a guaranteed solution to bringing in highly targeted web-based traffic, in so doing excel in working at home comfortably. Working from home ought to finally become easy.

If you’re thinking of running a blog, your website hyperlink is a vital component of net link promotion. In addition to hyperlinks being picked by yahoo and google, they help other blog writers in determining who may be looking to hook up to their blogging sites. Always remember to include your site hyperlink any time you’ll be writing comments on other web blogs. This can prompt folks to click your link to examine more regarding your content. These same people might later turn out to be your web sales leads.

This approach tells you that you must drop by alternative blog sites in your area of interest and have your sentiments on their blog content. You will see that a few blogging sites will permit you to post a track-back web link. Be certain that your comments add more value this way lead customers to head over to your internet site link. Forums that feature an area for other bloggers to incorporate a track back back link, are perfect in web page link promotion in turn you must make use and gain more visitors.

Posting tag clouds within your blog articles is generally a vital element of blog page link promotion. These kinds of tag words not simply get website traffic but they are extremely easily picked out by engines like google. To add, tag words serve as descriptions in your blog therefore making it easier for followers to navigate through your website. Website promotion needs one to be tolerant and possess a determination to learn more from other web owners.

Don’t even think about trying to ‘fool’ AdSense. They have penalties which include having you kicked out. Don’t create a page on one topic and give it a file name about a different topic.

Make sure the page you create offers exceptional content on a topic that people with be interested in. When you provide quality content on a specific topic your visitors will benefit and will be more likely to click through to a relevant AdWord.

2: Everyone’s seen way too many horizontal banner ads at the top of a webpage. Google recommends the vertical, not the horizontal format, to display your AdWords. People have become banner blind to the horizontal format. Google has trained us to click on relevant text ads on their own site using the vertical format.

3: It’s to your financial advantage to put the AdWords near the top of your page on the right. Make sure there is enough “breathing room” — i.e. white space around the ads — so that they will easily attract your visitors.

4: The latest marketing tests have revealed that placing pictures beside or above you’re a ads can have a massive impact on click-thru rates. A person’s eye is quickly attracted to pictures. Once they see the picture they see the ads!

5: It’s tempting but don’t click on the ads on your page. It seems so easy and the ads are just sitting there waiting for you to do it. Resist the urge. Do not click on the AdWords displayed on your own site to increase your revenue. Google frowns on this. Google has some of the smartest engineers around and they are very good at detecting this kind of fraud. Think about it. Is it really worth an extra $1. Is it worth getting kicked out of a money-maker like AdSense for so little? I think not.