Google’s greatest fear is you not using or needing to use Google...

As if running a business wasn’t hard enough, business owners are now forced to deal with the rise and fall of search engine results (knowing that at any time aside from ruthless competitors targeting their most coveted positions that a new algorithm change could come along and potentially sweep all their progress under the rug) without warning.

The only solution is to either (1) conform or (2) diversify your traffic sources to become less dependent on any one source of visitors, however, most are either unwilling or unaware of their options, so they continue to run on the treadmill in hope of stability.

For large or small businesses alike faced with overhead, cash flow and competition; conforming or overly depending on any one traffic source (Google) is not a viable solution for creating long-term stability.

Faced with violent shifts in rankings and either posting record profits or losses based on where you rank is a type of traffic-dependency. That dependency can be weaned and replaced if those same business owners took their searches or paid search budget to other viable search engines and / or traffic sources to funnel traffic.

Objectively, it’s time to see things for what they really are; the fact that Google (not surprisingly) is a business model motivated by profits. Despite the “don’t be evil” motto which once brandished a blind eye from most, with recent allegations of privacy concerns, changes in Adwords policies (which left thousands banned with no explanation) and the constant organic search algorithm shuffle, at some point users will come to terms with this and act accordingly (and ignore Google).

The Pervasive Threat of Google Penalties

Recently Google informed untold numbers of webmasters that they were in violation of their terms of service for unnatural link activity. Needless to say, the fear of loss is a great motivator. When people are told to conform, most will to avoid going against the current of the status quo.

However, the audacity that webmasters should conform to a terms of service (considering they didn’t opt in in the first place) based on Google’s limitation on determining the value of the link graph (paid link, intentional link, unintenional link, etc.) is preposterous. It’s not like anyone in their index ever received a request asking if it was ok to crawl your content and include it in their index?

Does CNN, New York Times, USA today or other massive authority sites add rel=”nofollow” tags to every outbound link or risk getting deindexed? No, they do not… Then why should you have to?

The fact is that websites with that extent of authority simply don’t need Google (because they already have an established brand) and users will go directly to their website instead of using Google as an intermediary (which is essentially all they are).

And how “relevant” would Google be if a user typed in CNN in Google and couldn’t find CNN (or any large brand for that matter), which makes brands essentially immune to being banned from their search results.

Yet, for small businesses, entrepreneurs, affiliates and others forced to compete daily in search engines to funnel traffic to thrive and survive are constantly pummeled by the vague terms of service which essentially means you cannot promote your website (unless it’s done according to Google’s promotional policy).

Google’s Stance on Links is Dated

Sorry, the last time I checked links were not exclusively designed to manipulate PageRank, links are just links, the are simply how people move from page to page and website to website. Just as freedom of speech exists, the freedom to link to who you like when you like exists in the same vein.

The only difference (mind you) is intent and links are either designed to deliver visitors from Page A to Page B or to promote – it’s that simple. And people are going to promote their business by necessity in order to create a profit so, I don’t see links going away any time soon, so, Google you will simply have to adapt (and stop penalizing webmasters) or they will simply move on to other traffic funnels.

The point I am making is, if Google were losing money due to their massive operation, do you think they would have the time, energy or resources to keep “shaking things up” in the organic search results in the name of search quality?

Would they have time to ban countless advertisers (since they collectively are not worth the time to service compared to fortune 500 and up clientele)? – I think not.

Is Google’ Greatest Fear Competition or Complacency?

With Facebook (the social giant) and Apple (the mobile giant)  both considering entering the search engine space, Google could potentially have some SERIOUS competition ahead (unlike Yahoo or Bing) and which suggests that…

Google biggest fear is:

1)      They will become obsolete as the preferred organic search engine and lose their monopoly (and profit).

2)      Paid search will fail to deliver (since organic search is no longer “the cats meow” for disgruntled users) and the organic traffic base will diminish.

3)      The curve will change (which is the most likely) meaning that new technologies, platforms, methods and/or solutions will emerge and people will simply move on from typing keywords in to search engines and use alternative methods such as apps, HTML5 or other alternatives to have media or commerce delivered on demand.

The cycle of emerging innovation (from BBS, to directories, to search engines) followed by user adaptation which now borders on user complacency has already reached the point of consolidation.

This implies that the cycle is ripe for change and a new potential curve (such as Apples Siri) or other alternatives to search could make the previous achievement obsolete (e.g. pagers, cassette tapes, VCR’s, the Yellow Pages).

However, at the time (back in the day) few were looking past the phase of user complacency and would still be using Pagers, cassette tapes, VCR’s, etc. if new innovations and curves had not usurped them, now making them obsolete.

While most people didn’t know (or care) what a search engine was 10 years ago, fast forward 10 years and they may not even be able to remember.

Keep in mind, the market is fickle and here today gone tomorrow can happen faster with the acceleration of communication and new emerging technologies.

The Take Away to Remeber

1)      The very data in Google’s index that they attempt to police and enforce does not belong to them, it belongs to the others (those who wrote it) and the web at large who are generous enough to share. Google does not create the content their index, you do and how you promote it is up to you.

2)      The web is bigger than Google and you decide Google’s fate every time you search on their platform or choose another search engine you cast your vote. There are thousands of traffic funnels to drive visitors to your websites aside from search engines (investigate them for viability to your business).

3)      Google telling people to jump through hoops (in fear of a ranking penalty or removal from their index) is a Pandora’s Box they should leave behind (or they might be left behind on the next emerging curve from those same banned/penalized users).

In closing, Google’s greatest fear is you not using them and while their business model is brilliant, they’re the most successful company in history to profit from (1) using content created from other websites via crawling and indexing technology (2) create a synergistic advertising model as an accessory to their organic search results and (3)  getting paid to send traffic away from their own site as an authoritative intermediary – this curve, put simply, has  its limitations, particularly, if any of the aforementioned metrics change, (such as Google having to ask permission to crawl your data).

Fortunately for us (based on previous experience), we know that consumers are fickle and at any time they could opt-out and frequent other websites which have more emotional, funcional or curb appeal than Google. Google started as one website and can potentially be reduced to that if people choose not to use it.

This means you, the users hold the key to just how much power or control you wish to allow it to have over you or your business.

Feel free to share your thoughts below…

-Jeffrey

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Stay tuned for more SEO tips and tactics from SEO Design Solutions and the upcoming release of our new WP Ultimate Theme and WP Silo Builder plugin.

-Jeffrey

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Like a fine wine, authority occurs over time

While most blindly assume that SEO is about keywords (which is partially true), real SEO is involves grasping the underlying metrics and logic that search engines use to determine which websites are authoritative and which others are not.

The real goal of SEO is to create authority; and the faster you accomplish domain or page level authority for any website, the faster keyword conquests are realized and achieved. The extent of the authority of a website, determines how long (or short) a keyword conquest becomes.

If your website has exceeded the necessary tipping point (meaning it has enough term weight, link-flow from supporting anchor text and pages) and nests the proper on page signals, then that website is a candidate for occupying the top 1000 seed pages in Google’s index otherwise dubbed “the authority set“. In essence, the more weight the pages have, the more pages from that domain can be included as seeds in the organic search landscape.

While other pages are crawled, only the top 1000 matter and from those 1000 pages there are typically a handful of domains which are considered dominant within the scope of that topic.

Those websites are considered “the authority set” and once any page from any website has reached the apex of a topic and breaches the authority set, it now becomes the model that Google and other search engines compare other pages to (to ascertain relevance, validity and rankings).

Your objective is to (a) model your data (b) site architecture (c) internal linking structures (d) backlinks and (e) navigation schema to reinforce the topical scope of a page for (1) the primary phrase (2) parallel themes or categories (3) synonyms and sibling themes and (4) adjacent pages which could benefit from the link-flow or page level / theme /authority of that page.

This in turn allows you to funnel PageRank, trust and authority to any area of your website with the ideal anchor text (at will) which makes your website less dependent on off-site linking structures to achieve buoyant ranking factor.

For example, we have built websites using this technique and created PR5 sites from brand new domain (which achieved first page results in 30-45 days time for competitive keywords up to 7,500,000 competing pages using less than 50 backlinks off-site.

Similarly, the 70+ of the 95 internal pages also sprouted page rank (PR3,PR4 and PR5) which in turn funneled that ranking factor to other select pages creating an unparalleled tipping point like a tube Taurus folding in on itself) to propel even more rankings as a result, which leads to my next point.

Rankings can be observed from two perspectives (similar to the haves and have nots) and while the ultimate goal or optimizing your website stems from the desire to reach the top 3 spots (the traffic band) getting there is ultimately determined by how authoritative your page is and the website that supports it.

Allow me to elaborate.

Every page of your website (if optimal) represents an opportunity to rank that page and dozens more when combined with SEO best practices, such as:

• Relevant meta data (for every page).
• A mirrored keyword-rich URL structure for the primary market and semantic focus of the page.
• Proper H1 use to reflect the primary keyword
• Sufficient inclusion of theme relevant keywords for the primary and secondary keyword shingles (groups of words).
• Awareness of link-flow limitations (not having 100+links on a page via navigation and contextual areas to bleed ranking factor).
• Use of optimal internal linking
• Proper site architecture that reflects a natural data hierarchy (with more competitive keywords higher up in the hierarchy and less competitive categories and mid-tail and long-tail keyword variations supporting the theme).
• Proper grammar and conversion cues
• The proper proportion of themed inbound links from qualified sources to the home page and deep links to various supporting categories and landing pages (with their primary shingles and / or synonyms).

The takeaway here is, cultivation of authority is the goal of SEO. Once that authority has been realized, it must be leveraged to propel entire clusters of keywords into a prominent search engine position (with minimal backlinks) from using the overlapping nodes of relevance and page level trust and relevance score it has accumulated.

The extent of the authority depends on (a) the freshness and introduction of new / supporting content (b) the volume of content (c) the age of the domain (d) the relevancy or the internal link structure and most importantly (e) the time to authority factor (like a fine wine aging over time) that represents the priceless / more elusive ranking factor to distill in reverse or from the perspective of a competitor to emulate.

-Jeffrey

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Most Websites Are Structured Like The Image Above

Website silo architecture is the process of implementing a structure whereby each topic is housed in it’s own mini-site within the site and the internal linking pushes ranking factor back up to the primary / topic page otherwise dubbed the “silo landing page”.

While SEO is simpler than most so called “experts” imply, it’s like the difference between a short order cook and a chef, they both cook food and often use the same ingredients, but it’s how they use them that matters.

Similarly, when you dial in the appropriate on page and off page SEO using website silo architecture, then regardless of whether your website is aged or new, a website which previously had zero presence can instantly sprout wings and start ascending the SERPs (search engine result pages) to the top 5 results.

On the contrary, if your execution lacks the proper structure for the granular ingredients, then lackluster results are sure to follow. You have to (a) understand your topic (b) create a top down model (starting from broad phrases to specific categories and supporting content) and (c) put each thing in its proper place.

So, what is the proper way to structure a result-driven SEO campaign? Here’s our take on five fundamental methods which we have deemed evergreen SEO principles we’ve used for years to create proven results.

1. Proper Title and URL structure.
2. Proper H1 Use (to mirror title and URL).
3. Proper site structure (cascading tiers of relevance).
4. Theme relevant internal linking.
5. The proper amount of link flow (to reach and exceed the tipping point).

Proper Title and URL Structure

By using specific shingles (groups of words) in the title (with prominent keywords first) you send the strongest SEO signal to search engines (as they attempt to determine the topic of your page).

The more diffused (or verbose) a title is, the less effective it is for SEO. For example, if I am trying to rank for insurance rates, then those shingles should be the sole or primary page title as well as the URL structure should follow suit such as domain.com/insurance-rates/

While conversion cues must be balanced with SEO, it is possible to get the best of both worlds through using synonyms or plural variations in the title while keeping it succinct and relevant.

For example, a title such as -  Insurance Rates: Find the Best Rate at Affordable Prices (which also includes keywords like best, prices, rate and rates) in case consumers use a long-tail query, then your landing page can rank for all potential variations of any of the shingles.

Proper H1 Usage

Using the proper H1 tag (header tag) is a common tried and true SEO technique; if you use WordPress then your permalink (page title) can easily be switched to your H1 tag by simply changing your style sheet.

If you are using other CMS (content management systems) or static html pages, similarly, the suggestion to mirror your title and URL structure with the primary keyword is ideal. Such as the example above, the H1 tag should be “Insurance Rates”.

One little trick is, you can also make the H1 (Header Tag / Text) a link and link that either to the home page or pass that ranking factor on to another page you intend to rank. If you are properly theming your website using website silo architecture, then it is possible to feed the primary silo landing page from your category pages this way (to page rank flows up and back to the primary landing page) from nested pages that support the category.

Proper Site Structure

Think of your website in tiers, those tier represent the natural data hierarchy of your website. Starting with your home page (in the root folder), this is tier 1 and the starting point for your SEO.

The root folder is the natural destination for your most prominent pages and should house your primary landing pages in the first tier. This is because eventually, all the nested pages will pass their link-flow back to the root and you can scale laterally with multiple silo landing pages for competitive keywords and markets.

Here is a visual aid to assist provided by Network Empire.

Sample of Properly Siloed Website

Using the example from above, domain.com/insurance-rates  – would be my Silo Landing Page, i.e. the keyword I want to rank for. Now, by adding relevant categories and supporting articles, you can give any landing /silo page wings in the SERPs (search engine result pages).

Theme-Relevant Internal Linking

To implement theme-relevant internal linking, It is linked from my homepage with the keyword “insurance rates” as the anchor text to reinforce it. I would also use contextual anchor text links to any other silo landing pages that need tier one link flow to support them.

By writing a contextual article and linking to the silo landing pages from the homepage, any link juice my homepage receives, get ring-fenced and passed along to the on page editorial links (the silo landing pages / preferred keyword landing pages) by design.

The next tier is your category pages; these will become the hub page that sites on tier 2 one folder away from the root.

The category page and primary landing page share a similar URL structure, but the primary landing page is the grandparent and the category parent, next up the posts or supporting articles are the children of the parent/category page.

For example (to support my silo landing page, I would create a category called “affordable insurance rates” since it is thematically relevant to the silo landing page.

On that page, if I wanted to use the H1 tag to link back to the primary landing page with “insurance rates” it would pass along that link flow, when I add the tier 3 pages (blog posts/products or articles) depending on the type of site you are building.

Domain.com/insurance-rates/affordable-insurance-rates/ – whereby the silo landing page becomes the grandparent, the category the parent and the post/supporting article becomes the child.

The third tier would be used for adding supporting content under the nested theme relevant category which has the primary purpose of acting as a controlled portion of the website to administer all content that contains the primary or secondary keywords associated with the primary silo landing page.

Adding the Proper Amount of Link-Flow

Link flow is created from linking from page to page with the appropriate anchor text. Link-flow also takes the number of inbound and outbound links in addition to the strength and thematic relevance of the links. Siloing passes maximum link flow by capping contextual links (from only linking within the silo) and each page is linked via navigation by virtue of the category.

As an example, if I added supporting articles to the affordable insurance rates category they would also be theme related and contain a contextual link that linked back to my category page, which in turn links to my silo landing page (primary landing page in the root).

I would add pages like:

• Best insurance rates
• Save money on insurance
• Compare insurance rates

And each would become a post attached to the category, such as: domain.com/insurance-rates/affordable-insurance-rates/compare-insurance-rates

And have navigational links to everything in that category, while linking back to the silo landing page with the contextual keyword it is trying to rank for “insurance rates”.

The benefit to this type of siloing (using a helix link structure for the data hierarchy) is that the primary keyword (the most competitive phrase) gets ranked from the pooling link flow becoming buoyant underneath it and the category and supporting articles also get ranked as a side benefit (from the internal linking from the navigation).

To take this a step further, you can mix the anchor text shingles and link back to the category / or silo landing page with multiple anchors (to create keyword stemming).

Or, if you wanted to purely silo the page, then you would link in your navigation from the tier 3 pages back to your category page and use the contextual links from the nested supporting articles to link to the primary silo landing page (and not link across to other silos or silo landing pages from any category) only the parent or grandparent (Silo Landing Page).

Building sites in this method produce tectonic shifts in rankings, the only thing you need to is (a) continue to drip fresh content and (b) start link building using deep links to the silo landing page or the category pages.

There is no need to link to the supporting articles, unless you want to give them a boost, since, over time, they too will rank (from sharing the collective PageRank and link-flow of the theme cluster you created).

Website Silo Architecture SEO Tools Under Development

Siloing can be difficult, which is why to make this simple, this feature has been integrated into our upcoming theme WP Ultimate (which is still undergoing fine tuning). We will however, be releasing our plugin the WP Silo Importer that works in tandem with Domain Web Studio and allows you to build theme relevant optimized Wordpress sites in minutes (instead of painstakingly publishing dozens or hundreds of pages by hand).

In order to use the advanced silo importer, you will require a subscription to DWS. But we also have a basic silo importer inside “The WP Ultimate Theme“ that allows you to quickly and easily create categories and nested posts on the fly.

The advanced silo importer however is far superior and adds a parent silo landing page, ties the category (using a page not a post) to keep link flow buoyant (so your rankings stick) and then uses the posts as the last tier after the categories.

The WP Silo Importer Plugin (released within 7-10 days to the DWS community) also uses shortcode which you can inject into pages or sidebars to instantly build our all of the navigational elements for theming your content. Doing this by hand on a 100 page site would take hours, with our plugin, merely seconds.

So, the takeaway is, proper planning from theming the website at the beginning of a campaign, combined with tactful supporting content and site structure can save you months on the way to page one and allow you to rank for multiple keywords with 1/10th of the links as a mixed-fruit website.

-Jeffrey

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3 SEO Tools To Crush Your Competitors

Whether you are an agency (who has clients), an affiliate (looking to leverage your assets for maximum ROI) or a small business owner (trying to carve you own slice of  a market), these tools represent the pinnacle of market research, SEO implementation and syndication, allowing you to create an unfair advantage over your competition.

There are 3 videos below (each is over 1 hour) and shows you how to unleash the power of DWS (using data from the Krakken and Last Keyword Tool).  Consider them your training videos (after you sign up) and you can watch the layers unfold. Keep in mind, these offers will not last long, so take action or pay the full price later (you have been warned).

These are not common ideas or loose theory, they are methods we use to literally dominate search engines for competitive verticals for our clients and ourselves.

We start with the silo framework module and take keyword research and theme the website architecture, from there, we move on the the DNA braid and put together the on page and off page internal / backlink profile and see how steep the competition is, then we move to the third step in the Project Management Module and coordinate the team, structure the on-site content and then push the site live and start promoting it through the syndication blueprint. Trust me, give yourself a few hours, watch the videos and then get access to these tools before they go underground again.

The Silo Framework Module

To get the job done you need the right tools and having advanced SEO tools like DWS, Krakken and The Last Keyword Tool are critical for accessing intel that allow you to (1) assess your market (2) data mine competitors and (3) implement exclusive tactics from a vantage point that few competitors are privileged enough to observe.

Superior intel allows you to work smarter and identify weaknesses, overlooked niche phrases and markets that overlap on the way up the ladder to the more lucrative / crowning market-defining keywords.

But, if you didn’t know what those market defining phrases were, or whether or not those keywords have “actual” dollars attached to their rankings (once you reach the top 3 positions of the traffic band); then you could waste weeks, months or years of time chasing phantom-like silhouettes that merely deliver a fraction of the traffic you had over zealously anticipated.

Wasting time is not an option.  Insulate yourself from futility of targeting duds by using metrics like the Krakken’s Total Search Market Value (TSMV). TSMV is an assessment for each market that corresponds to a dollar figure based on organic and PPC ranking value.

This way, once you now where the money is, and whether or not there is commercial intent, you can tactfully implement website silo architecture to scale a plethora of lucrative keywords (like layers of an onion) through using one or multiple websites.

Using multiple properties allows you to liberate your revenue model from being overly dependent on any one property. To accomplish this feat, you need a solid strategy and system based repeatability that targets entire cluster of phrases, (The DNA Braid) vs. a few poultry keywords.

The DNA Braid Module

Would you rather rank for one keyword or rank for hundreds to thousands of keywords, that allow you to reach that “one” keyword faster while you enjoy the fruit of keyword stemming (ranking for stemmed variations) along the way?

Time is the real asset in SEO and the extent of the volume of work you can accomplish depends on the tools you have at your disposal, and the team that you have to implement those tactics; especially when it comes to SEO and competing in saturated markets.

To use an analogy, working with the wrong tools (against a seasoned competitor) is like bringing 3 men to a battle when your adversary has an army. No matter what strategy you implement (with those 3 men) their limited scope and resources will fall short when the numbers game creeps into the equation.

For a website to knock an authority site off the pedestal of the #1 position, it needs both (1) a foundation that is broad enough to support the ascent (by leveraging semantically structured supporting content) and (2) enough vertical milestones (categories and landing pages) to reach the apex for the primary phrase. This means for competitive markets, you may require thousands of pages (to support the mid tail and lucrative / competitive keywords) and dozens to hundreds of links to critical internal pages to reach the aggregate tipping point to reach the apex of a market.

But also keep in mind, that for every primary keyword, there are dozens of mid-tail and long-tail keywords that are equally as lucrative (if you devour the entire market along the way).

The Project Management Module

To create websites and manage the process (using clusters and co-occurrence), you need a scalable system that allows you to (a) identify keyword and markets (b) model data, cost, time management and resources and calculate ROI from click through rates, time to rank, the volume of content and internal links required per keyword or the number of deep links you will need (that was our proprietary algorithm and you can see it work in Video 1 on the silo framework module above) – that is the power of DWS, Krakken and The Last Keyword Tool; that is the collective suite known as Network Empire.

The volume and extent of the work you execute depends on the system and tools you have at your disposal, especially when SEO and competitive saturated markets are the battleground.

Working with advanced SEO tools allows you to plan your roll-out with more depth, a more robust array of theme relevant supporting articles, categories and landing pages and allows you to work smarter and not harder when chipping away at market defining phrases.

I have had the distinct honor of working with some of the most brilliant minds (the team from Themezoom) over the past 5 years and I can assure you that there are only a handful of people who understand and implement SEO on this level.

While this was our best kept secret for years “The Krakken”, now it is time to borrow a phrase from Hades from Clash of the Titans and “Release the Krakken”!

This suite will allow you to walk into a market cold and within 20 minutes have the creamy keywords that float to the top in which to base your existing legacy site (by breathing life into it with a new blog) or start anew and scale the market in a fraction of the time.

If you are struggling to find theme relevant keywords (based on sophisticated information retrieval algorithms such as sparse matrix clustering, co-occurrence, Bayes, PaIR, LSI and semantic connectivity) then the Krakken (which drills into 60-90,000 keywords in under 5 minutes) only brings you back phrases which are (1) theme relevant to the parent cluster (original keyword) and (2) either have organic search value or PPC search value.

When you continue to refine, add synonyms and keep drilling, you end up with the perfect blueprint (like a skeleton) in which to build out your website into a robust authority site or niche specific entity.

This means that if you include these phrases (in their respective website silo architecture) then the entire cluster gets devoured and you rank for more keywords with fewer inbound links (since your own website becomes its own PageRank and link-flow spewing, top 10 ranking juggernaut).

Keep in mind that the Krakken transcends ordinary keyword research and uses the same type of natural data hierarchy information retrieval structures (such as Google, Yahoo and Bing) use to ascertain relevance.

In short, a blueprint from the Krakken is like mirroring the ideal on page SEO elements, synonyms and synonymic sets search engines grade relevance score with as a conditional metric when analyzing authoritative websites and sorting the wheat from the chaff for positioning.

Rarely would I share the exact tools we use to inspect, enter and dominate markets, but in the spirit of the New Year I do have one special offer I have been permitted to pass along (for a very limited time) to all of you who either get our email / blog posts, read whitepapers and updates from our plugin SEO Ultimate or know who we are and what we do.

In this special offer you get the opportunity to (1) unleash the Krakken in your market (2) it’s powerful and quite formidable little brother “The Last Keyword Tool” and (3) the DWS (Domain Web Studio) the most powerful SEO management suite ever conceived for:

a) mapping out markets

b) creating properly themed websites with silo site architecture

c) managing all elements of the campaign from outsourcing content creation, project management, web development and SEO tasks and most importantly

d) having a syndication blueprint that creates a timeline for every keyword, assesses its cost, time to rank, ROI and even lets you know how to cross the tipping-point with every keyword in a blueprint.

Put simply, this bundle is a must! We have paid $12,000 a year just to use the Krakken, in this offer, you will have to click and see for yourself the savings you can receive.

Do yourself a favor; you can win the battle before you even step on the field. I speak from experience on this one, we can do more in less time and completely crush seasoned competitors (such as brands, Wikipedia results, Amazon, Target, Wal-mart and other “strong sites”) using the formula’s developed from building sites (and links) in tandem with a search engines natural data hierarchy – and that is what you will learn from using this suite .

In essence, Network Empire silently slays competitors and uses unstoppable algorithms (that search engines love and reward), and now, for a limited time you can save hundreds by following this link and getting your subscription for a hefty discount.

In closing, for those naysayers, here are links to an exclusive webinar on the DWS 3.5 launch and other videos on the Krakken and The Last Keyword Tool.

This is not a marketing ploy; this is a special offer with bona fide savings for those of you who are serious about dominating your market. This offer will not last and will be pulled in the next 24-48 hours. Act now, or pay full price later. I leave the rest to you…

-Jeffrey

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Take WordPress and Rankings to a Higher Level with SEO Ultimate.

Global Link Mask Admin Interface

The Link Mask Generator module, which first came out almost exactly a year ago, has been overhauled with a brand new administration interface that lets you create link masks that apply globally across your entire WordPress-powered website.

As in previous versions of SEO Ultimate, Link Mask Generator scans your posts for links and gives you the option of generating an alternate URL that redirects to the “real” URL.

For example, if your post contains a link to www.amazon.com, you can use Link Mask Generator to change that link URL to www.your-website.tld/go/amazon/. When your visitors click the link to go to www.your-website.tld/go/amazon/, they are seamlessly redirected to the original URL at www.amazon.com.

Link masking has two benefits: First, it lets you replace lengthy affiliate URLs with short, clean, internal URL masks (using 301 redirects, which have no search engine penalty). Second, Link Mask Generator automatically generates robots.txt rules that disallow your masked URLs, effectively neutering the juice-flow of the link, without resorting to the rel nofollow attribute. This combination makes Link Mask Generator a perfect tool for affiliate marketers.

The latest releases of SEO Ultimate expand on this existing functionality by adding a new global interface which lets you see all your link masks in one place and which lets you apply a link mask globally instead of just to one post as before.

Just go to the new “Link Mask Generator” menu item under SEO Ultimate’s “SEO” menu in your WordPresss admin to view and edit the alias list. The alias table includes a field for the actual URL (e.g. www.amazon.com), a field for the alias URL (e.g. /go/amazon/), a “test” link that lets you check that the alias URL is working, and an optional “Only on This Post” field that lets you limit the application of the link mask to a specific post (thereby emulating the functionality of the previous version of Link Mask Generator).

If you have an affiliate URL that you use in multiple posts across your entire site, the new version of Link Mask Generator lets you mask all instances of that URL in one fell swoop.

Deeplink Juggernaut & Link Mask Generator Integration

One of the great things about having all your SEO features in one plugin is that the modules can integrate with each other. Deeplink Juggernaut and Link Mask Generator can now work together starting with SEO Ultimate 7.1, allowing you to use link masks as autolinking destinations in Deeplink Juggernaut.

Let’s say you’ve already used Link Mask Generator to mask all your www.amazon.com links with internal /go/amazon/ URLs. Now let’s say you want to autolink all instances of the word “Amazon” to your new /go/amazon/ URL. Just go to the “Add a New Link” section of the “Content Links” tab of Deeplink Juggernaut, type “Amazon” in the “Anchor Text” box, and type “amazon” in the “Destination” box. Then click the /go/amazon/ item that appears in the dropdown beneath the “Destination” box. Then just click Save Changes to add the new autolink.

Now all instances of the word “Amazon” (in our example) will autolink to http://www.your-website.tld/go/amazon/. When a visitor clicks the link, he or she will be silently redirected to the original URL at www.amazon.com.

This conjunction of Deeplink Juggernaut and Link Mask Generator functionality is a perfect combo for affiliate marketers looking to autolink all instances of a relevant keyword to a masked affiliate URL.

More Features, Changes, & Fixes

Those 2 features are the headline additions to the latest versions of SEO Ultimate, but there’s even more worth mentioning:

• Permalink Tweaker now includes a new setting that lets you handle URL conflicts between pages and categories/tags that can arise when you use Permalink Tweaker to remove category/tag URL bases. For example, if you have a category called “Blue Widgets” and a page called “Blue Widgets,” and if you have configured Permalink Tweaker to remove the /category/ portion of your categories’ URLs, then both the page and the category will have the URL of http://www.your-website.tld/blue-widgets/. As of SEO Ultimate 7.2, Permalink Tweaker includes a new “URL Conflict Resolution” setting that lets you choose whether the category or the page should get the URL in case of a conflict.
• In previous versions of SEO Ultimate, modules had multiple help dropdowns (in the upper-right-hand corner of the module admin pages) containing module documentation, such as “Overview,” “FAQ,” “Troubleshooting,” etc. As of version 7.0 and later, SEO Ultimate now uses the new help system of WordPress 3.3 that places all these documentation sections into a single “Help” dropdown with multiple tabs.
• Deeplink Juggernaut’s “Tag Restrictions” setting should now handle nested tags with aplomb. If you’ve configured Deeplink Juggernaut to refrain from autolinking within <h3> tags, for example, this setting will now take effect even if that <h3> tag has a nested <span> tag or <br /> tag. If this bug has been giving you trouble, upgrade to SEO Ultimate 7.2.1 or later and let us know whether the fix is working for you.
• Meta Description Editor now lets you differentiate your meta descriptions on paginated subpages of categories, tags, and pages. For example, you can use Meta Description Editor to automatically tack on “Page 2″ to the end of the meta description of page 2 of a category archive. This new feature helps avoid “duplicate meta description” errors in Google Webmaster Tools.

Download version 7.2.1 today to enjoy the new features and multiple enhancements. If you’re already one of the thousands who use SEO Ultimate, you can upgrade for free via your WordPress plugin admin section. If you’re a new user who’d like to take advantage of this powerful free plugin, you can download it from WordPress.org or search for “SEO Ultimate” on your blog’s plugin install screen.

Also, you can view or download All of SEO Ultimate’s Features by right-clicking and saving this convenient PDF file (The SEO Ultimate Feature List).

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The WP Ultimate Theme: So Powerful, It Should Have Its Own Cape!

Our objective is simple, to provide users with fine-grained control over multiple on page settings (such as nearly instantaneous site architecture injection, custom navigation options, multiple layout and theme choices, breadcrumbs, internal links, widgets, typography controls and more) for the optimal WordPress SEO framework.

Rather than spill the beans now, I will be posting sneak previews of the features as well as preparing some unique use-case examples of how to leverage the power of WP and SEO Ultimate in tandem.

If you know us by now, you know that SEO Design Solutions is not about shallow or flimsy SEO tactics or tools; everything we do is cutting-edge and is founded on years of battle tested tactics that dominate search engines and produce real-world results by their very design.

WP Ultimate is no different – there simply isn’t anything like it as a WordPress framework (more on that later) and this is not to knock the competition.

Stay tuned for videos, strategies and more from our upcoming product launch (which will change the way you think about SEO Themes for WordPress once and for all).

The countdown for the launch is scheduled for  1-2-2012

Until the next post…

-Jeffrey

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Aside from the glaring monetization prowess of “The Digital Juggernaut” known as Google, just remember “your clicks equate to revenue”.

Let’s take a peek behind the numbers from Google’s 2010 profits to answer any questions about how profitable search as a viable business model is.

From: BusinessMBA.org

From Humble Beginnings to Market Dominance

Who would have thought that two college students (Sergey Brin and Larry Page) attending Stanford University 14 years ago would create a content-devouring search engine that re-purposes crawled content (yours and mine) and then makes (others) competitors or yourself bid on related keywords using display / pay per click (PPC) advertising or SEO in the interests of commercial intent / “relevance” would grow to such epic proportions.

Fact: “88% of online search dollars are spent on paid results, even though 85% of searchers click on organic results”

- Vanessa Fox, “Marketing in the Age of Google”, May 3, 2010.

In closing, I believe Google is one of the most brilliant and profitable websites (that wrapped an empire around itself) ever created. But the double edge sword is, Google also has their own agenda!

At the end of the day, what will they do with their power and wealth to make the world a better place?

With power comes responsibility and while Google has an 80% stake in search / market share, perhaps Google could think less about “making others conform to their terms of service” or “penalizing them” if they fail to comply and more about giving back to those whose content they are overtly “borrowing” and leveraging for the sake of profit.

And a profitable market it is indeed, as we can see above… Share your thoughts below or pass this along to others if you enjoyed it.

-Jeffrey

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Where is the SEO Backlink Tipping Point?

Based on our heuristic testing, absolutely!  Just like wine, links get stronger with age – if they are supported by (a) sufficient internal links within the site linking out or (b) have deep links from other websites augmenting them.

If properly augmented, then those pages become hub pages (pages with trust and ranking factor) which can rank additional spokes (pages) on the wheel via links.

Internal page augmentation can be as simple as using an RSS feed, syndicating a page and providing a link back to the published page.

Do this with 5 RSS aggregators and you could get 5 backlinks for every page or post you create. Do this with hundreds of RSS aggregators or syndication sources and you can get hundreds of links per day (just from adding one page of content).

This method is easy to implement with WordPress (if you have a content development strategy in place) to drip fresh content.

Each new page or post published represents another opportunity to leverage and syndicate that content (to build links back to the original page) which can eventually sprout PageRank and pass ranking factor to your preferred landing pages.

Those link-rich hub pages also double as places to build solid secondary navigation or internal links to your commercial landing pages or other hub pages in your website to enhance search engine positioning.

Link Signals

One often overlooked aspect of search engine optimization is that search engines are programmed to suppress new link signals (for passing ranking factor) until they pass a certain criteria of trust.

The link/trust threshold  is the secret sauce known only by a select group of developers from Google, Yahoo and Bing. The prime directive of this filter to keep their search engine indices less polluted (from aggressive link building tactics).

The good news is, if you are building links properly, you can get past this filter by layering permanent one way links strategically over time.

I have witnessed:

• the first phase at approximately 10-14 days (to sprout a ranking from inbound links)
• the second phase of a the link /trust cycle is estimated at 40-45 days
• the third phase in the link-flow cycle typically occurs in the 90-120 day range and
• the fourth phase occurs after 6-8 months – and continues to pass more value as time progresses.

After the 8 month threshold, a backlink is stable and well on it’s way to gaining trust and passing along its total link flow to the target site. This suggests that as links age, they pass more ranking factor.

The three primary factors that impact this algorithm are  (1) the age/time of the link and (2) the relevancy of the link and (3) page strength as determined by the number of inbound / outbound links on the page providing the link.

As an aspect of link velocity, the rate in which you gain and / or lose inbound links impacts a website, but also, the age (as mentioned above) dramatically impacts ranking.

We can speculate the reason for this, but rather than look at the nuts and bolts of the algo, simply think like a developer and put yourself in the shoes of the programmers crafting the coding symphony known as Google’s search algorithm.

How would you keep new links from being disruptive (if automated or otherwise) if they passed 100% ranking factor out of the gate? This would be an open invitation for automation (which could easily skew search engine result page results) from a barrage or spike of links.

Factoring The Link Grandfather Effect

The answer to this quandary, merely think of it as an algorithmic link-throttle that essentially limits how much link-juice links produce based on specific thresholds.

Put simply, as links age, they pass more trust, trust translates into (a) PageRank (b) link-flow which in turn pass ranking factor along the link graph to the target page (which eventually becomes more buoyant (until it collides with the next page above it who has more relevance score) and then subsides in the search engine result pages.

Aside from the off page inbound links, their age and relevancy,  typically on page factors or the degree of your on page efficiency determines how many off page inbound links are required to cross the tipping point.

Each website varies based on the competition in the marketplace, the on site architecture, the volume and integrity of the internal links, the age of the site, how each page is fed in the hierarchy and how many shingles (supporting keyword occurrences) or internal links based on semantic overlap are present.

So, if you understand that it’s not always backlinks that push rankings higher, it’s capping link-loss and trust from the pre-existing inbound links or strong internal pages getting more link-flow and pushing it to the appropriate silo (preferred landing page) of the semantic theme that make this a powerful on page and off page SEO combination.

One quick way to give your rankings a boost is (a) build links to your links or (b) go back to published URL’s and syndicate them across multiple feeds (to get more page level citation) which in turn translates into buoyant rankings.

The takeaway here is (1) use content syndication and aggregators to steadily build a stream of inbound deep links to internal pages and (2) use the collective link-weight they produce to rank multiple semantic themes within your website.

-Jeffrey

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Gain Access to the Vault!

For a brief history lesson, Michael Campbell is a man who has been silently slaying markets online since 1988 and is either innovating evergreen methods (from revenge of the mininet) which now applies to social media and web 2.0 properties (whereas previously it applied to how to create your own network of sites to dominate search engines) or raking in 6 to 7 figures yearly from their application.

In either case, the information provided inside “The Vault” is nothing less than battle tested methods and strategies that you can use to monetize websites, CPA offers and conversion tactics, such as his free report / whitepaper on 9 proven templates, their ideal ad and content placement and which positions earned the highest click through rates using heat maps and statistical test data conducted over a 6 month sample set for the data.

You can Download >>>The Ultimate HeatMap Report<<< here – but to truly gain access to over 150 hours of podcasts, conversion tests, strategies, hardcore / real world tactics that you can put to work – spend the money (aff link) to become a member.

It’s a one-time fee you won’t regret, and quite simply, you won’t find information like this floating around the web, since people typically keep this stuff close to the chest (and behind closed doors).

Fortunately, Michael is generous and truly enjoys giving back to others. Don’t take my word for it, check it out for yourself and you be the judge there are dozens of hour-long podcasts, useful guides and more inside the vault!

Hope to see you on the inside and this truly is one tool in your internet marketing arsenal you can leverage time and time again.

Enjoy!

-Jeffrey

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