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<channel>
	<title>SensoryMetrics</title>
	
	<link>http://sensorymetrics.com</link>
	<description>re-inventing the User eXperience</description>
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		<title>Unintentional Wacky Product Placement: The supreme power of Nestle’s bottled water</title>
		<link>http://feedproxy.google.com/~r/SensoryMetrics/~3/rA5O-Y_WQ6o/</link>
		<comments>http://sensorymetrics.com/2009/11/09/unintentional-wacky-product-placement-the-supreme-power-of-nestles-bottled-water/#comments</comments>
		<pubDate>Tue, 10 Nov 2009 01:25:29 +0000</pubDate>
		<dc:creator>Mitch Brisebois</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Pirates]]></category>
		<category><![CDATA[social-media]]></category>

		<guid isPermaLink="false">http://sensorymetrics.com/?p=4812</guid>
		<description><![CDATA[I was watching some clips of the Oscar-nominated 2006 film Jesus Camp &#8211; a documentary about the frightening and cruel indoctrination of children at a summer camp in South Dakota.  The featured preacher, Becky Fischer is shown &#8216;baptizing&#8217; kids with a bottle of Nestle bottled water &#8211; which she probably bought on sale at [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://sensorymetrics.com/wp-content/uploads/2009/11/Nestle-Baptism-300x225.jpg" alt="Nestle Baptism" title="Nestle Baptism" width="300" height="225" class="alignright size-medium wp-image-4814" />I was watching some clips of the Oscar-nominated 2006 film <a href="http://www.youtube.com/watch?v=LACyLTsH4ac">Jesus Camp</a> &#8211; a documentary about the frightening and cruel indoctrination of children at a summer camp in South Dakota.  The featured preacher, Becky Fischer is shown &#8216;baptizing&#8217; kids with a bottle of Nestle bottled water &#8211; which she probably bought on sale at Walmart.   After being sprinkled with the Nestle juice, the kids were dressed up in combat gear and told to go kill &#8220;Harry Potter&#8221; who is {apparently} their evil nemesis.  Yikes.  What IS in that water??  Shouldn&#8217;t someone tell Fischer that Harry Potter is fictional??  This sure ain&#8217;t no <a href="http://www.youtube.com/watch?v=ezMOXM6zpkU">Camp Grenada</a>!  And that water ain&#8217;t your run-of-the-mill Dasani!</p>
<p>So what would you do if your brand showed up in an awkward situation?  Like <a href="http://sensorymetrics.com/2007/05/15/scanscout-gets-vc-cash-to-prevent-unfortunate-ad-placement/">this</a> maybe?</p>
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		<item>
		<title>Artificial Security Guard</title>
		<link>http://feedproxy.google.com/~r/SensoryMetrics/~3/V_BkmGJU5eA/</link>
		<comments>http://sensorymetrics.com/2009/11/09/artificial-security-guard/#comments</comments>
		<pubDate>Mon, 09 Nov 2009 23:08:53 +0000</pubDate>
		<dc:creator>Jobe Roberts</dc:creator>
				<category><![CDATA[Gadgets]]></category>
		<category><![CDATA[SaaS]]></category>
		<category><![CDATA[Disruptive-Innovation]]></category>
		<category><![CDATA[Hierarchical-Temporal-Memory]]></category>
		<category><![CDATA[Numenta]]></category>

		<guid isPermaLink="false">http://sensorymetrics.com/?p=4801</guid>
		<description><![CDATA[The first commercial application using Numenta&#8217;s HTM (Hierarchical Temporal Memory) technology is now beta (and available to tryout for free).  What does it do?  It watches your video camera and lets you know if certain things occur.  For instance, the artificial intelligence engine is smart enough to tell the difference between a person creeping over [...]]]></description>
			<content:encoded><![CDATA[<p>The first commercial application using Numenta&#8217;s HTM (Hierarchical Temporal Memory) technology is now beta (and available to tryout for free).  What does it do?  It watches your video camera and lets you know if certain things occur.  For instance, the artificial intelligence engine is smart enough to tell the difference between a person creeping over a fence and a car driving by and I&#8217;d assume your family pet (I&#8217;ll have to test it to confirm).</p>
<p><a title="vitamin d - video monitoring software" href="http://www.vitamindinc.com/" target="_blank"><img class="alignright size-full wp-image-4802" title="vitamin-d" src="http://sensorymetrics.com/wp-content/uploads/2009/11/vitamin-d.jpg" alt="vitamin-d" width="550" height="318" /></a></p>
<p>Vitamin d&#8217;s virtual security guard will even email you an alert when someone opens the door to your server room and walks in, but it&#8217;s smart enough to ignore anyone just walking past the door or opening the closet next to it.</p>
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		<item>
		<title>An Ottawa Summer in 30,000 Frames</title>
		<link>http://feedproxy.google.com/~r/SensoryMetrics/~3/37YrZEDryFw/</link>
		<comments>http://sensorymetrics.com/2009/11/09/an-ottawa-summer-in-30000-frames/#comments</comments>
		<pubDate>Mon, 09 Nov 2009 19:25:09 +0000</pubDate>
		<dc:creator>Mitch Brisebois</dc:creator>
				<category><![CDATA[User Experience]]></category>

		<guid isPermaLink="false">http://sensorymetrics.com/?p=4798</guid>
		<description><![CDATA[Here&#8217;s a great viral video of SensoryMetrics&#8217; home town, created by NiWoTa Studios.  This is by far better marketing than anything the local tourist &#8216;experts&#8217; could have dreamed up!

OTTAWA &#8211; Summer in 30,000 Frames from NiWoTa Studios on Vimeo.
  Plurk This Post  Buzz This Post  Facebook]]></description>
			<content:encoded><![CDATA[<p>Here&#8217;s a great viral video of SensoryMetrics&#8217; home town, created by NiWoTa Studios.  This is by far better marketing than anything the local tourist &#8216;experts&#8217; could have dreamed up!</p>
<p><object width="400" height="225"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="movie" value="http://vimeo.com/moogaloop.swf?clip_id=7401069&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=ff0a16&amp;fullscreen=1" /><embed src="http://vimeo.com/moogaloop.swf?clip_id=7401069&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=ff0a16&amp;fullscreen=1" type="application/x-shockwave-flash" allowfullscreen="true" allowscriptaccess="always" width="400" height="225"></embed></object>
<p><a href="http://vimeo.com/7401069">OTTAWA &#8211; Summer in 30,000 Frames</a> from <a href="http://vimeo.com/niwotastudios">NiWoTa Studios</a> on <a href="http://vimeo.com">Vimeo</a>.</p>
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		<item>
		<title>#CowFilms on Twitter:  Desperately Milking Susan</title>
		<link>http://feedproxy.google.com/~r/SensoryMetrics/~3/1ixVFR6lijw/</link>
		<comments>http://sensorymetrics.com/2009/11/04/cowfilms-on-twitter-desperately-milking-susan/#comments</comments>
		<pubDate>Thu, 05 Nov 2009 00:42:52 +0000</pubDate>
		<dc:creator>Mitch Brisebois</dc:creator>
				<category><![CDATA[User Experience]]></category>

		<guid isPermaLink="false">http://sensorymetrics.com/?p=4788</guid>
		<description><![CDATA[Someone decided that cow-theming movies on Twitter would be a great idea.  Example:  Horton Hears a Moo.  haha.  As Trendistic  confirms, this twitter trend went hyperbolic today.  I must admit it&#8217;s addictive.  My own thoughts:

Love Me Tenderloin
The Princess Dairies
Saved By The Cow Bell
Monster Bull
Blazing Cattles
The T-Bone Collector
To Sirloin, [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://sensorymetrics.com/wp-content/uploads/2009/11/CowFilmsTrend-300x219.jpg" alt="CowFilmsTrend" title="CowFilmsTrend" width="300" height="219" class="alignright size-medium wp-image-4789" />Someone decided that cow-theming movies on Twitter would be a great idea.  Example:  Horton Hears a Moo.  haha.  As <a href="http://trendistic.com/cowfilms/_7-days">Trendistic</a>  confirms, this twitter trend went hyperbolic today.  I must admit it&#8217;s addictive.  My own thoughts:</p>
<ul>
<li>Love Me Tenderloin</li>
<li>The Princess Dairies</li>
<li>Saved By The Cow Bell</li>
<li>Monster Bull</li>
<li>Blazing Cattles</li>
<li>The T-Bone Collector</li>
<li>To Sirloin, with Love</li>
<li>Blue Velveeta</li>
<li>I&#8217;ve Herd the Mermaids Milking</li>
<li>The Farty</li>
<li>La cows aux folles</li>
<li>Eraserherd</li>
<li>This Is Shit!</li>
<li>Guernsey Girl</li>
<li>Get Shorthorn</li>
</ul>
<p>What a fantastic way to write a book.  Whoever can collect the top 1000 humorous ideas and publish it.  </p>
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		<item>
		<title>Beer PSYCHOgraphics</title>
		<link>http://feedproxy.google.com/~r/SensoryMetrics/~3/-1XjI1XAZic/</link>
		<comments>http://sensorymetrics.com/2009/11/03/beer-psychographics/#comments</comments>
		<pubDate>Wed, 04 Nov 2009 00:54:34 +0000</pubDate>
		<dc:creator>Mitch Brisebois</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[User Experience]]></category>

		<guid isPermaLink="false">http://sensorymetrics.com/?p=4784</guid>
		<description><![CDATA[  AdAge just released this study that has the blogosphere all aTwitter. Ha!  Should not be a surprise though.  The very essence of marketing is understanding the demographics.  Beyond that is understanding the psychographics &#8211; consumers&#8217; mental predispositions and eventual behaviors.
Here&#8217;s the scoop:
Drinking Bud?
Budweiser drinkers are 42% more likely to drive [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://sensorymetrics.com/wp-content/uploads/2009/11/BeerPsychoGs.jpg" alt="BeerPsychoGs" title="BeerPsychoGs" width="255" height="172" class="alignright size-full wp-image-4783" />  AdAge just released this <a href="http://adage.com/article?article_id=140106">study</a> that has the blogosphere all aTwitter. Ha!  Should not be a surprise though.  The very essence of marketing is understanding the demographics.  Beyond that is understanding the psychographics &#8211; consumers&#8217; mental predispositions and eventual behaviors.</p>
<p>Here&#8217;s the scoop:<br />
<strong>Drinking Bud?</strong></p>
<blockquote><p>Budweiser drinkers are 42% more likely to drive a truck than the average person, 68% more likely to choose a credit card with flexible payment terms and 42% more likely to use breath-freshening strips every day.<br />
Yikes.  Apparently they&#8217;re really keen on unions too.
</p></blockquote>
<p><strong>Bud Light?</strong></p>
<blockquote><p>Bud Light drinkers profile as lacking in carefulness. Bud Lighters can also have frat boy-like personalities, particularly when it comes to personal risk-taking. Bud Light drinkers are also 48% more likely than the average person to play the lottery every day and 34% more likely to never buy organic products.</p></blockquote>
<p><strong>Corona?</strong></p>
<blockquote><p>&#8220;Where&#8217;s the party?&#8221; is probably an oft-asked question by Corona and Corona Light drinkers.  Corona drinkers are 91% more likely than average to buy recycled products and 38% more likely to own three or more flat-screen TVs.</p></blockquote>
<p><strong>Heineken?</strong></p>
<blockquote><p>There&#8217;s a slang term that could sum up Heineken drinkers: posers. These self-assured people believe they are exceptional, get low scores on modesty and high scores on self-esteem. People who choose Heineken as their favorite beer are 58% more likely to have American Express cards, 45% more likely to be early adopters of new mobile phones, and 29% more likely to drive sports cars.</p></blockquote>
<p><strong>Abstainers?</strong></p>
<blockquote><p>They are socially conservative and see many issues as black and white. Teetotalers honor tradition and authority and prefer a less-hectic social life.  People who turn down beer are 50% more likely to call themselves Republican, and are 30% more likely to never buy organic products.</p></blockquote>
<p>Ah&#8230; but so many beers missing.  Guinness.  Cinquante.  Stella.  </p>
<p>Does you beer of choice really reflect your personality attributes, and consumer behaviors????</p>
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		<title>Startups: Punch the clock!</title>
		<link>http://feedproxy.google.com/~r/SensoryMetrics/~3/YfAxpIw9SFQ/</link>
		<comments>http://sensorymetrics.com/2009/11/02/startups-punch-the-clock/#comments</comments>
		<pubDate>Tue, 03 Nov 2009 00:32:31 +0000</pubDate>
		<dc:creator>Mitch Brisebois</dc:creator>
				<category><![CDATA[User Experience]]></category>

		<guid isPermaLink="false">http://sensorymetrics.com/?p=4776</guid>
		<description><![CDATA[As a teen, my friend Rich and I agreed that we&#8217;d work hard to avoid &#8220;real jobs&#8221; &#8211; those hourly waged card-punching jobs that our friends had.  I indeed dreaded lining up to find my paper card to punch in a work start and a stop time.  Rage against the timeclock machine!  [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://sensorymetrics.com/wp-content/uploads/2009/11/PunchTheClock1-300x230.jpg" alt="PunchTheClock1" title="PunchTheClock1" width="300" height="230" class="alignleft size-medium wp-image-4777" />As a teen, my friend <a href="http://twitter.com/richloen">Rich</a> and I agreed that we&#8217;d work hard to avoid &#8220;real jobs&#8221; &#8211; those hourly waged card-punching jobs that our friends had.  I indeed dreaded lining up to find my paper card to punch in a work start and a stop time.  Rage against the timeclock machine!  </p>
<p>The only thing I liked about punch clocks was Elvis Costello&#8217;s 1983 <a href="http://en.wikipedia.org/wiki/Punch_the_Clock">Punch the Clock</a>.  But that&#8217;s different.</p>
<p>After a couple decades of high-tech culture and startup zest, the very idea of punch clocks seemed rather grotesque.  </p>
<p><strong><em>I was wrong.</em></strong></p>
<p>You and your team are dedicating so much time and effort to product and business development, that you&#8217;re not bothering tracking those hours.  This early work is important to track &#8211; in terms of contribution, but more important to possible R&#038;D tax credits.  In Canada we have <a href="http://www.cra-arc.gc.ca/txcrdt/sred-rsde/menu-eng.html">SRED</a>, the US has R&#038;D tax incentives&#8230; etc.<br />
<img src="http://sensorymetrics.com/wp-content/uploads/2009/11/PunchTheClock2.JPG" alt="PunchTheClock2" title="PunchTheClock2" width="200" height="200" class="alignright size-full wp-image-4779" /><br />
So how do you track?  SaaS comes to the rescue.  Timesheet vendors offer hosted solutions.  One of the top companies is <a href="http://www.dovico.com/">Dovico</a> which offers packages for about $10 per user / per month.  There are dozens more.</p>
<p>Why should your startup implement this early on?  To capture the incredible effort it takes to start a company and build software.  Don&#8217;t sell yourself short!</p>
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		<title>Pixel Awards: Taser’s “zap in a flash” web site</title>
		<link>http://feedproxy.google.com/~r/SensoryMetrics/~3/FLfh3_yG0_8/</link>
		<comments>http://sensorymetrics.com/2009/10/30/pixel-awards-tasers-zap-in-a-flash-web-site/#comments</comments>
		<pubDate>Fri, 30 Oct 2009 23:19:02 +0000</pubDate>
		<dc:creator>Mitch Brisebois</dc:creator>
				<category><![CDATA[User Experience]]></category>

		<guid isPermaLink="false">http://sensorymetrics.com/?p=4769</guid>
		<description><![CDATA[
The Pixel Awards &#8211; Erick &#038; Lisa Laubach&#8217;s pet project since 2006 celebrate the leading edge of web design.  One nomination this year features Taser International&#8217;s new X3 stun gun.  Sure, the flash animation is well crafted &#8211; but the depiction is chilling.  Judge for yourself.
The latest Taser can &#8220;zap&#8221; multiple people [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://sensorymetrics.com/wp-content/uploads/2009/10/TaserX3.jpg" alt="TaserX3" title="TaserX3" width="520" height="420" class="aligncenter size-full wp-image-4768" /></p>
<p>The <a href="http://www.pixelawards.com/">Pixel Awards</a> &#8211; Erick &#038; Lisa Laubach&#8217;s pet project since 2006 celebrate the leading edge of web design.  One nomination this year features Taser International&#8217;s new <a href="http://www.taserx3.com/">X3 stun gun</a>.  Sure, the flash animation is well crafted &#8211; but the depiction is chilling.  Judge for yourself.</p>
<p>The latest Taser can &#8220;zap&#8221; multiple people it seems, it can also shoot an electrified dart into the chest of a suspect.  Considering how misused these devices have been used, this is **chilling**.  Here in Canada, we&#8217;re still dealing with the death of <a href="http://en.wikipedia.org/wiki/Robert_Dzieka%C5%84ski_Taser_incident">Robert Dziekanski</a>&#8230;</p>
<p>As for Taser&#8217;s new Industrial Design &#8211; it looks like a penguin!  That&#8217;s right.  Who&#8217;s afraid of a penguin??</p>
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		<item>
		<title>Avaya Hires Ghosts!</title>
		<link>http://feedproxy.google.com/~r/SensoryMetrics/~3/XMiyqOOPOSc/</link>
		<comments>http://sensorymetrics.com/2009/10/30/avaya-hires-ghosts/#comments</comments>
		<pubDate>Fri, 30 Oct 2009 21:13:11 +0000</pubDate>
		<dc:creator>Mitch Brisebois</dc:creator>
				<category><![CDATA[User Experience]]></category>

		<guid isPermaLink="false">http://sensorymetrics.com/?p=4763</guid>
		<description><![CDATA[
According to MyCentralJersey.com, back in 2002, Anthony Armatys accepted a job at telecom firm Avaya, but soon changed his mind before even starting.  Meanwhile, Avaya&#8217;s brilliant HR software decided he should remain on the payroll.  7 years later and $470,995.53 in direct deposits for a job he never took, Armatys was sentenced to [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://sensorymetrics.com/wp-content/uploads/2009/10/AvayaBoo.jpg" alt="AvayaBoo" title="AvayaBoo" width="520" height="389" class="aligncenter size-full wp-image-4762" /></p>
<p>According to <a href="http://www.mycentraljersey.com/apps/pbcs.dll/article?AID=2009910260339">MyCentralJersey.com</a>, back in 2002, Anthony Armatys accepted a job at telecom firm <a href="http://www.avaya.com">Avaya</a>, but soon changed his mind before even starting.  Meanwhile, Avaya&#8217;s brilliant HR software decided he should remain on the payroll.  7 years later and $470,995.53 in direct deposits for a job he never took, Armatys was sentenced to 6 years in jail for the theft on Monday.  </p>
<p>Since Avaya makes lots of VoIP stuff (phone lines that don&#8217;t really exist) is it really fair that they&#8217;re upset about an employee that doesn&#8217;t really exist??  Of course not!  In fact, if Avaya hired more ghost employees, perhaps they&#8217;d get better results in those Best Employers surveys!</p>
<p>Also, what&#8217;s up with that crappy HR software??  Here&#8217;s an opportunity to sell Avaya some slick SaaS employee verification software.  That, or some handy <a href="http://www.ghoststudy.com/detectors.html">ghost detectors</a>!!  </p>
<p>Happy Halloween!  </p>
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		<title>What if the Raven was on Twitter?</title>
		<link>http://feedproxy.google.com/~r/SensoryMetrics/~3/ygrowdHup2o/</link>
		<comments>http://sensorymetrics.com/2009/10/29/what-if-the-raven-was-on-twitter/#comments</comments>
		<pubDate>Thu, 29 Oct 2009 23:48:20 +0000</pubDate>
		<dc:creator>Mitch Brisebois</dc:creator>
				<category><![CDATA[User Experience]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://sensorymetrics.com/?p=4756</guid>
		<description><![CDATA[via&#8230;  yes Shoebox.
  Plurk This Post  Buzz This Post  Facebook]]></description>
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		<title>Doesn’t Matter: Best in class, last in line</title>
		<link>http://feedproxy.google.com/~r/SensoryMetrics/~3/6PNLm8jpJ8s/</link>
		<comments>http://sensorymetrics.com/2009/10/29/doesnt-matter-best-in-class-last-in-line/#comments</comments>
		<pubDate>Thu, 29 Oct 2009 23:24:27 +0000</pubDate>
		<dc:creator>Mitch Brisebois</dc:creator>
				<category><![CDATA[Environment]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[User Experience]]></category>

		<guid isPermaLink="false">http://sensorymetrics.com/?p=4749</guid>
		<description><![CDATA[When I joined Nortel, my friends Lisa Fast and Marilyn French St-George had re-invented the payphone.  This electronic creation featured a bright fluorescent display that was readable by sight-impaired users.  The digital readout could spew site specific ads.  The phone even had a card reader that was tilted upwards to prevents cards being left in.
Like [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignright size-medium wp-image-4751" title="MilleniumPayphone" src="http://sensorymetrics.com/wp-content/uploads/2009/10/MilleniumPayphone-133x300.jpg" alt="MilleniumPayphone" width="133" height="300" />When I joined Nortel, my friends Lisa Fast and Marilyn French St-George had re-invented the payphone.  This electronic creation featured a bright fluorescent display that was readable by sight-impaired users.  The digital readout could spew site specific ads.  The phone even had a card reader that was tilted upwards to prevents cards being left in.</p>
<p>Like so many Nortel products, the Millenium was THE best product in its class, but&#8230;  the payphone business was going to rapidly decline to near-zero!  Last in a line.  Doesn&#8217;t matter if you&#8217;re the best.</p>
<p>It&#8217;s sort of like designing the absolutely most awesome HDVD player. Doesn&#8217;t matter.</p>
<p>Netscape 9.  Doesn&#8217;t matter.</p>
<p>The most incredible Second Life destination.  Doesn&#8217;t matter.</p>
<p>The absolutely insane Windows Mobile 7 OS.  Doesn&#8217;t matter.</p>
<p>Meanwhile, back in New York, infamous <a href="http://animalnewyork.com/2009/10/posterchilds-tree-grows-in-brooklyn/">PosterChild</a> is repurposing some useless public tech installations.   This says it all.  Nature does reclaim.</p>
<p><img class="aligncenter size-medium wp-image-4752" title="payPhoneTree" src="http://sensorymetrics.com/wp-content/uploads/2009/10/payPhoneTree-300x239.jpg" alt="payPhoneTree" width="300" height="239" /></p>
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		<title>The Reid Hoffman Principle for Startups: Don’t be embarrassed</title>
		<link>http://feedproxy.google.com/~r/SensoryMetrics/~3/zCYirqEwuf8/</link>
		<comments>http://sensorymetrics.com/2009/10/28/the-reid-hoffman-principle-for-startups-dont-be-embarrassed/#comments</comments>
		<pubDate>Wed, 28 Oct 2009 22:22:48 +0000</pubDate>
		<dc:creator>Mitch Brisebois</dc:creator>
				<category><![CDATA[User Experience]]></category>

		<guid isPermaLink="false">http://sensorymetrics.com/?p=4737</guid>
		<description><![CDATA[Our DemoCamp friend Martin Dufort of Tungle correction WhereCloud reminds us of the Reid Hoffman principle:
if you aren&#8217;t embarrassed by what you launch with, you waited too long to launch.
Reid Hoffman is of course the founder of LinkedIn.  Launched in the spring of 2003, it reached profitability in March of 2006.  This is [...]]]></description>
			<content:encoded><![CDATA[<p>Our <a href="http://www.startupottawa.com/?p=1770">DemoCamp</a> friend Martin Dufort of <del datetime="2009-10-29T12:56:57+00:00">Tungle</del> <em>correction</em> <a href="http://www.wherecloud.com/">WhereCloud</a> reminds us of the Reid Hoffman principle:</p>
<blockquote><p><strong>if you aren&#8217;t embarrassed by what you launch with, you waited too long to launch.</strong></p></blockquote>
<p>Reid Hoffman is of course the founder of LinkedIn.  Launched in the spring of 2003, it reached profitability in March of 2006.  This is what the original site looked like June 4th, 2003.  Oddly, those people on the right look like they&#8217;re about to be abducted by aliens!</p>
<p><img class="aligncenter size-full wp-image-4738" title="2003LinkedIn" src="http://sensorymetrics.com/wp-content/uploads/2009/10/2003LinkedIn.jpg" alt="2003LinkedIn" width="520" height="388" /></p>
<p>By sheer serendipity, another goofy networking site launched the same month.  Here&#8217;s the launch page of The Facebook &#8211; you can&#8217;t miss that this is a &#8220;Mark Zuckerberg Production ~ now available for popular consumption at Harvard University&#8221;.  He probably underestimated &#8220;popular consumption&#8221;!</p>
<p><img class="aligncenter size-full wp-image-4739" title="2003TheFacebook" src="http://sensorymetrics.com/wp-content/uploads/2009/10/2003TheFacebook.jpg" alt="2003TheFacebook" width="520" height="337" /></p>
<p>A web-generation before Hoffman and Zuckerberg, the goo-goo dolls launched an experiment&#8230;  Note the cluttered home page, and Yahoo! wannabe punctuation.</p>
<p><img class="aligncenter size-full wp-image-4740" title="1998Google" src="http://sensorymetrics.com/wp-content/uploads/2009/10/1998Google.jpg" alt="1998Google" width="520" height="200" /></p>
<p>If these three startups were presenting at a BarCamp near you, what would be your advice?</p>
<p>UPDATE:<br />
Ottawa-based Luc Levesque&#8217;s TravelPod already looked pretty awesome in 2003</p>
<p><img class="aligncenter size-full wp-image-4746" title="2003TravelPod" src="http://sensorymetrics.com/wp-content/uploads/2009/10/2003TravelPod.JPG" alt="2003TravelPod" width="520" height="669" /></p>
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		<title>PLATE FAIL: When government systems don’t talk…</title>
		<link>http://feedproxy.google.com/~r/SensoryMetrics/~3/BAD8DM74SxU/</link>
		<comments>http://sensorymetrics.com/2009/10/26/plate-fail-when-government-systems-dont-talk/#comments</comments>
		<pubDate>Tue, 27 Oct 2009 01:45:17 +0000</pubDate>
		<dc:creator>Mitch Brisebois</dc:creator>
				<category><![CDATA[User Experience]]></category>

		<guid isPermaLink="false">http://sensorymetrics.com/?p=4728</guid>
		<description><![CDATA[This is so ridiculous, it came up as a possible hoax on Snopes!  The amazing Snopes folks determined that this indeed happens and is not a hoax.  For our geek readers, you might call this meta-data gone evil.  For our tax-paying readers, WTF.  One hand of the government approves your vanity [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://sensorymetrics.com/wp-content/uploads/2009/10/NoPlate.jpg" alt="NoPlate" title="NoPlate" width="216" height="101" class="alignright size-full wp-image-4729" />This is so ridiculous, it came up as a possible <a href="http://www.snopes.com/autos/law/noplate.asp">hoax on Snopes</a>!  The amazing Snopes folks determined that this indeed happens and is not a hoax.  For our geek readers, you might call this meta-data gone evil.  For our tax-paying<img src="http://sensorymetrics.com/wp-content/uploads/2009/10/WTF.jpg" alt="WTF" title="WTF" width="200" height="103" class="alignleft size-full wp-image-4731" /> readers, WTF.  One hand of the government approves your vanity license plate for &#8220;No Plate&#8221;, and another hand sends you a tidal wave of &#8220;No Plate&#8221; licensing fines.<br />
<img src="http://sensorymetrics.com/wp-content/uploads/2009/10/Vista7.jpg" alt="Vista7" title="Vista7" width="200" height="102" class="alignright size-full wp-image-4733" /><br />
Parking officials were registering &#8220;No Plate&#8221; for cars with no&#8230; plates.  Eventually the government workflow was changed to specify &#8220;none&#8221;.  Some officers decided to be more specific and enter &#8220;missing&#8221;.  OOOOPS.  Someone has a vanity plate called &#8220;Missing&#8221;.  </p>
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		<item>
		<title>All I want for Xmas</title>
		<link>http://feedproxy.google.com/~r/SensoryMetrics/~3/7ZskAv1VVQk/</link>
		<comments>http://sensorymetrics.com/2009/10/24/all-i-want-for-xmas/#comments</comments>
		<pubDate>Sat, 24 Oct 2009 19:59:44 +0000</pubDate>
		<dc:creator>Jobe Roberts</dc:creator>
				<category><![CDATA[Gadgets]]></category>
		<category><![CDATA[Bizarre gifts]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[x-mas-fever]]></category>

		<guid isPermaLink="false">http://sensorymetrics.com/?p=4714</guid>
		<description><![CDATA[All I want this year to make my life complete is an Alien Abduction Lamp with LEDs.  Now in 3-D!
Take me now I&#8217;m ready!  
  Plurk This Post  Buzz This Post  Facebook]]></description>
			<content:encoded><![CDATA[<p>All I want this year to make my life complete is an Alien Abduction Lamp with LEDs.  Now in 3-D!</p>
<p style="text-align: center;"><a href="http://www.abductionlamp.com/"><img class="size-full wp-image-4715 aligncenter" title="alienlamp" src="http://sensorymetrics.com/wp-content/uploads/2009/10/alienlamp.jpg" alt="alienlamp" width="500" height="396" /></a>Take me now I&#8217;m ready! <img src='http://sensorymetrics.com/wp-includes/images/smilies/icon_wink.gif' alt=';-)' class='wp-smiley' /> </p>
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		<title>Fake Ads: Best to keep some Windows (7) closed</title>
		<link>http://feedproxy.google.com/~r/SensoryMetrics/~3/7pg6LIGjiWk/</link>
		<comments>http://sensorymetrics.com/2009/10/22/fake-ads-best-to-keep-some-windows-7-closed/#comments</comments>
		<pubDate>Thu, 22 Oct 2009 20:52:38 +0000</pubDate>
		<dc:creator>Mitch Brisebois</dc:creator>
				<category><![CDATA[User Experience]]></category>
		<category><![CDATA[Ads]]></category>
		<category><![CDATA[Windows]]></category>

		<guid isPermaLink="false">http://sensorymetrics.com/?p=4707</guid>
		<description><![CDATA[
In honour of the Windows 7 launch &#8220;non-event&#8221; today, we bring you this quirky ad from Symantec (the PC world&#8217;s guardian angel.)  Despite its intended message, the bad photoshopping makes it kind of amusing.  That poor girl seems to have a cramped zombie hand &#8211; someone should buy her a mouse!
There&#8217;s also some [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://sensorymetrics.com/wp-content/uploads/2009/10/SYMANTEC.jpg" alt="42-18090006" title="42-18090006" width="520" height="404" class="aligncenter size-full wp-image-4708" /><br />
In honour of the Windows 7 launch &#8220;non-event&#8221; today, we bring you this quirky ad from Symantec (the PC world&#8217;s guardian angel.)  Despite its intended message, the bad photoshopping makes it kind of amusing.  That poor girl seems to have a cramped zombie hand &#8211; someone should buy her a mouse!</p>
<p>There&#8217;s also some question whether this is even a real Symantec ad &#8211; or a rogue fake ad (<a href="http://copyranter.blogspot.com/2009/10/hey-symantec-did-you-approve-this-ad-by.html">as discussed by Copyranter</a>.)  </p>
<p>Fake Ads seem to be a trend that advertisers aren&#8217;t fighting too hard.  They can&#8217;t lose.   Risky ads make them look cool.  For those offended, they deny making them.</p>
<p>Last year we <a href="http://sensorymetrics.com/2008/06/26/jc-penny-youtube-teen-sex-vampy-vandals-viral-video-may-vanish/">featured</a> this brilliant JC Penney fake-video titled &#8220;Speed Dressing&#8221; </p>
<p><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/UjQzD6mx4g8&#038;color1=0xb1b1b1&#038;color2=0xcfcfcf&#038;hl=en&#038;feature=player_embedded&#038;fs=1"></param><param name="allowFullScreen" value="true"></param><param name="allowScriptAccess" value="always"></param><embed src="http://www.youtube.com/v/UjQzD6mx4g8&#038;color1=0xb1b1b1&#038;color2=0xcfcfcf&#038;hl=en&#038;feature=player_embedded&#038;fs=1" type="application/x-shockwave-flash" allowfullscreen="true" allowScriptAccess="always" width="425" height="344"></embed></object></p>
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		<item>
		<title>UNusability and the Amazing Technicolor Dreamcoat UI</title>
		<link>http://feedproxy.google.com/~r/SensoryMetrics/~3/znQTE0YyCug/</link>
		<comments>http://sensorymetrics.com/2009/10/21/unusability-and-the-amazing-technicolor-dreamcoat-ui/#comments</comments>
		<pubDate>Wed, 21 Oct 2009 22:07:09 +0000</pubDate>
		<dc:creator>Mitch Brisebois</dc:creator>
				<category><![CDATA[Bones]]></category>
		<category><![CDATA[SaaS]]></category>
		<category><![CDATA[Software]]></category>
		<category><![CDATA[Usability]]></category>
		<category><![CDATA[User Experience]]></category>
		<category><![CDATA[Web 3.0]]></category>
		<category><![CDATA[Web Apps]]></category>

		<guid isPermaLink="false">http://sensorymetrics.com/?p=4696</guid>
		<description><![CDATA[
It&#8217;s too easy to judge software by its cover &#8211; or its glitzy-flash-ajax-soaked UI.  Unfortunately, in the age of web 2.0 / 3.0, some people equate look with feel.  
At a local DemoCamp last Monday, a presenter got rudely questioned on her &#8220;crappy UI&#8221;.  In fact the UI was well designed from [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://sensorymetrics.com/wp-content/uploads/2009/10/WonderWallUI.jpg" alt="WonderWallUI" title="WonderWallUI" width="520" height="465" class="aligncenter size-full wp-image-4697" /><br />
It&#8217;s too easy to judge software by its cover &#8211; or its glitzy-flash-ajax-soaked UI.  Unfortunately, in the age of web 2.0 / 3.0, some people equate look with feel.  </p>
<p>At a local DemoCamp last Monday, a presenter got <a href="http://www.startupottawa.com/?p=1770">rudely questioned on her &#8220;crappy UI&#8221;</a>.  In fact the UI was well designed from a functional perspective.  It wasn&#8217;t all &#8220;Vista-glossy&#8221; or anything.  Since the commenter believed he was a UI expert, he assumed that the lack of superficial gloss would make the app unappealing to users.  Not so. </p>
<p>The most usable web UIs are the most simple.  </p>
<p>When usability is not actually a requirement, weird web UIs can be a lot of  fun!  Consider the <a href="http://wonder-wall.com/#project/en">Wonder Wall</a>.  (warning: doesn&#8217;t work on some browsers) &#8211; this is awesome visual navigation coupled with a &#8220;trickle drop water&#8221; sound effect.  </p>
<p>Every discipline has a conceptual side and a practical side.  UI is no different.  As enjoyable as the Wonder Wall is, it would get a bit tiresome for say, Google results.  </p>
<p>Everything has its place!  </p>
<p>BTW &#8211; it&#8217;s ok if you want to trash other people&#8217;s UIs &#8211; just make sure you&#8217;ve actually used it first, and be prepared to offer a fix!</p>
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		<item>
		<title>Ottawa DemoCamp 12 – this Monday!</title>
		<link>http://feedproxy.google.com/~r/SensoryMetrics/~3/vlJbCptac8E/</link>
		<comments>http://sensorymetrics.com/2009/10/16/ottawa-democamp-12-this-monday/#comments</comments>
		<pubDate>Fri, 16 Oct 2009 19:03:49 +0000</pubDate>
		<dc:creator>Mitch Brisebois</dc:creator>
				<category><![CDATA[User Experience]]></category>
		<category><![CDATA[DemoCamp]]></category>
		<category><![CDATA[democamp-ottawa]]></category>

		<guid isPermaLink="false">http://sensorymetrics.com/?p=4692</guid>
		<description><![CDATA[
It&#8217;s been a while.  Thankfully some energetic entrepreneurs worked hard to revive DemoCamp in Ottawa.   So if you happen to be strolling by Canada, drop into the Clocktower BrewPub Monday October 19th (6pm-9pm).
  Plurk This Post  Buzz This Post  Facebook]]></description>
			<content:encoded><![CDATA[<p><img src="http://sensorymetrics.com/wp-content/uploads/2009/10/democamp-Ottawa-whitebkg.png" alt="democamp-Ottawa-whitebkg" title="democamp-Ottawa-whitebkg" width="320" height="73" class="aligncenter size-full wp-image-4693" /><br />
It&#8217;s been a while.  Thankfully some energetic entrepreneurs worked hard to revive <a href="http://barcamp.org/DemoCampOttawa12">DemoCamp</a> in Ottawa.   So if you happen to be strolling by Canada, drop into the Clocktower BrewPub Monday October 19th (6pm-9pm).</p>
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		<item>
		<title>Social Paranormal Media</title>
		<link>http://feedproxy.google.com/~r/SensoryMetrics/~3/D3km7tXuofk/</link>
		<comments>http://sensorymetrics.com/2009/10/15/social-paranormal-media/#comments</comments>
		<pubDate>Fri, 16 Oct 2009 00:15:18 +0000</pubDate>
		<dc:creator>Mitch Brisebois</dc:creator>
				<category><![CDATA[Long Tail]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Movies]]></category>
		<category><![CDATA[User Experience]]></category>
		<category><![CDATA[social-media]]></category>

		<guid isPermaLink="false">http://sensorymetrics.com/?p=4686</guid>
		<description><![CDATA[
Few movies scared me more than The Blair Witch Project. The movie was a word-of-mouth phenomenon.  It seems Paramount Pictures is trying to replicate this success for Paranormal Activity with Social Media word of mouth.  
Instead of focusing on the movie itself, it&#8217;s asking people to DEMAND that it plays in a moviePlex [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://sensorymetrics.com/wp-content/uploads/2009/10/ParanormalActivity.jpg" alt="ParanormalActivity" title="ParanormalActivity" width="520" height="101" class="aligncenter size-full wp-image-4687" /><br />
Few movies scared me more than <a href="http://www.blairwitch.com/">The Blair Witch Project</a>. The movie was a word-of-mouth phenomenon.  It seems Paramount Pictures is trying to replicate this success for <a href="http://www.paranormalmovie.com/about.html">Paranormal Activity</a> with Social Media word of mouth.  </p>
<p>Instead of focusing on the movie itself, it&#8217;s asking people to DEMAND that it plays in a moviePlex near them.   So far, 1 million people have &#8220;demanded&#8221; the movie&#8230;  clever trick.  But like all tricks, this will backfire fast if the movie is a dud.</p>
<p><object width="560" height="340"><param name="movie" value="http://www.youtube.com/v/F_UxLEqd074&#038;hl=en&#038;fs=1&#038;"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/F_UxLEqd074&#038;hl=en&#038;fs=1&#038;" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="560" height="340"></embed></object></p>
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		<item>
		<title>30 years ago today… everything changed… again</title>
		<link>http://feedproxy.google.com/~r/SensoryMetrics/~3/oMe7QBjkQEs/</link>
		<comments>http://sensorymetrics.com/2009/10/14/30-years-ago-today-everything-changed-again/#comments</comments>
		<pubDate>Thu, 15 Oct 2009 03:15:48 +0000</pubDate>
		<dc:creator>Mitch Brisebois</dc:creator>
				<category><![CDATA[Media]]></category>
		<category><![CDATA[User Experience]]></category>

		<guid isPermaLink="false">http://sensorymetrics.com/?p=4682</guid>
		<description><![CDATA[I was a teenaged DJ &#8211; spinning with my friends.  Weddings, school dances, and McDonald&#8217;s parties!  I still have the extended single of this song.  
30 years ago today, Rapper&#8217;s Delight hit the airwaves!  The first &#8220;rap&#8221; song to hit chart success and engineered by Sugar Hill Records.  
While sampling [...]]]></description>
			<content:encoded><![CDATA[<p>I was a teenaged DJ &#8211; spinning with my friends.  Weddings, school dances, and McDonald&#8217;s parties!  I still have the extended single of this song.  </p>
<p>30 years ago today, Rapper&#8217;s Delight hit the airwaves!  The first &#8220;rap&#8221; song to hit chart success and engineered by Sugar Hill Records.  </p>
<p>While sampling Chic&#8217;s disco hit, and interposing urban repartee&#8230; the hit changed music and the creative process&#8230; So dance!<br />
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		<item>
		<title>Christmas Zombies: Aim for their heads!</title>
		<link>http://feedproxy.google.com/~r/SensoryMetrics/~3/rrZCeMZZduM/</link>
		<comments>http://sensorymetrics.com/2009/10/12/christmas-zombies-aim-for-their-heads/#comments</comments>
		<pubDate>Mon, 12 Oct 2009 22:30:50 +0000</pubDate>
		<dc:creator>Mitch Brisebois</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[social-media]]></category>

		<guid isPermaLink="false">http://sensorymetrics.com/?p=4677</guid>
		<description><![CDATA[Hallmark &#8211; the greeting card monopoly that rules the &#8220;DAYS&#8221;.  I have to admit, this company is smart &#8211; it&#8217;s outlived the e-card fad (which was killed off by spammers) and still finds a niche online.  One of my favourite corporate blogs is Shoebox, one of Hallmark&#8217;s business lines.  Here&#8217;s a design [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.hallmark.com/">Hallmark</a> &#8211; the greeting card monopoly that rules the &#8220;DAYS&#8221;.  I have to admit, this company is smart &#8211; it&#8217;s outlived the e-card fad (which was killed off by spammers) and still finds a niche online.  One of my favourite corporate blogs is <a href="http://www.shoeboxblog.com/?p=11745">Shoebox</a>, one of Hallmark&#8217;s business lines.  Here&#8217;s a design making fun of the ever increasing trend of overlapping holidays!<br />
<img src="http://sensorymetrics.com/wp-content/uploads/2009/10/zombie-manger-491x500.jpg" alt="zombie-manger-491x500" title="zombie-manger-491x500" width="491" height="500" class="aligncenter size-full wp-image-4678" />  </p>
<p>In my version, there would also be Three Wise Leprechauns!</p>
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		<item>
		<title>We Thank You!</title>
		<link>http://feedproxy.google.com/~r/SensoryMetrics/~3/Y58lJsLrYng/</link>
		<comments>http://sensorymetrics.com/2009/10/12/we-thank-you/#comments</comments>
		<pubDate>Mon, 12 Oct 2009 21:59:41 +0000</pubDate>
		<dc:creator>Mitch Brisebois</dc:creator>
				<category><![CDATA[User Experience]]></category>

		<guid isPermaLink="false">http://sensorymetrics.com/?p=4674</guid>
		<description><![CDATA[It&#8217;s Thanksgiving here in the great white tundra.  There&#8217;s no better way to celebrate than thanking our BFF, the internet!

BTW &#8211; my son found this &#8211; sorry no source, but this LOLcats rebellion is too good not to share. 
  Plurk This Post  Buzz This Post  Facebook]]></description>
			<content:encoded><![CDATA[<p>It&#8217;s Thanksgiving here in the great white tundra.  There&#8217;s no better way to celebrate than thanking our BFF, the internet!<br />
<img src="http://sensorymetrics.com/wp-content/uploads/2009/10/interCats-277x300.jpg" alt="interCats" title="interCats" width="277" height="300" class="aligncenter size-medium wp-image-4673" /></p>
<p><em>BTW &#8211; my son found this &#8211; sorry no source, but this LOLcats rebellion is too good not to share. </em></p>
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		<item>
		<title>Trademark Wars: North Face VS South Butt</title>
		<link>http://feedproxy.google.com/~r/SensoryMetrics/~3/boPHvmlfmDE/</link>
		<comments>http://sensorymetrics.com/2009/10/02/trademark-wars-north-face-vs-south-butt/#comments</comments>
		<pubDate>Fri, 02 Oct 2009 23:57:51 +0000</pubDate>
		<dc:creator>Mitch Brisebois</dc:creator>
				<category><![CDATA[Geek Wear]]></category>
		<category><![CDATA[Patents]]></category>
		<category><![CDATA[User Experience]]></category>

		<guid isPermaLink="false">http://sensorymetrics.com/?p=4666</guid>
		<description><![CDATA[ It&#8217;s sometimes the case that trademarks are mocked for political reasons.   This time, a teenager named Jimmy Winkelmann decided that he needed to challenge the &#8220;branded kids&#8221;.  
His The South Butt brand and logo obviously mock The North Face brand.  Beyond mockery though, he&#8217;s actually selling product.  For $60. [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://sensorymetrics.com/wp-content/uploads/2009/10/SouthFace.jpg" alt="SouthFace" title="SouthFace" width="204" height="223" class="alignright size-full wp-image-4667" /> It&#8217;s sometimes the case that trademarks are mocked for political reasons.   This time, a teenager named Jimmy Winkelmann decided that he needed to challenge the &#8220;branded kids&#8221;.  </p>
<p>His <a href="http://www.thesouthbuttweb.com/">The South Butt </a>brand and logo obviously mock <a href="http://www.thenorthface.com/catalog/ca/en/index.html">The North Face </a>brand.  Beyond mockery though, he&#8217;s actually selling product.  For $60. you get a SouthButt fleece jacket! To their credit, North Face is treading lightly on this one &#8211; needing to legally protect its brand, yet not hammering down on a college kid.  </p>
<p>If you owned the brand, what would you do?</p>
<p>BTW &#8211; I&#8217;m a big fan of North Face.  I think South Butt is a nice complement!  I&#8217;d wear both!</p>
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		<title>Re-inventing Bacon</title>
		<link>http://feedproxy.google.com/~r/SensoryMetrics/~3/kjm7HmYYp08/</link>
		<comments>http://sensorymetrics.com/2009/10/01/re-inventing-bacon/#comments</comments>
		<pubDate>Fri, 02 Oct 2009 00:21:59 +0000</pubDate>
		<dc:creator>Mitch Brisebois</dc:creator>
				<category><![CDATA[User Experience]]></category>

		<guid isPermaLink="false">http://sensorymetrics.com/?p=4661</guid>
		<description><![CDATA[
We don&#8217;t write enough about bacon&#8230;  do we?
By chef Bill McDaniel at Red Cat in New York City.
12 strips quality thick-cut bacon
Canola oil
2 egg whites
1 1/2 cups flour
1 1/2 cups club soda
Salt
1. Seperate strips of bacon, then lay half the slices in a large skillet in a single layer. Cook over medium heat, turning [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://sensorymetrics.com/wp-content/uploads/2009/10/tempuraBacon-278x300.jpg" alt="tempuraBacon" title="tempuraBacon" width="278" height="300" class="alignright size-medium wp-image-4662" /><br />
We don&#8217;t write enough about bacon&#8230;  do we?</p>
<blockquote><p>By chef Bill McDaniel at Red Cat in New York City.</p>
<p>12 strips quality thick-cut bacon<br />
Canola oil<br />
2 egg whites<br />
1 1/2 cups flour<br />
1 1/2 cups club soda<br />
Salt</p>
<p>1. Seperate strips of bacon, then lay half the slices in a large skillet in a single layer. Cook over medium heat, turning occasionally, until lightly browned but still pliable, about 10 minutes. Let bacon drain on paper towels. Repeat process with remaining bacon. (Save rendered bacon grease for another use, if you like.)</p>
<p>2. Pour oil into a heavy medium pot or a wok to a depth of 2” and heat over medium heat until temperature registers 375° on a candy thermometer.</p>
<p>3. Meanwhile, whisk egg whites in a large bowl until soft peaks form. Using a rubber spatula, fold one-quarter of the flour, then one-quarter of the club soda, at a time into whites, folding thoroughly after each addition until batter is smooth.</p>
<p>4. Working in batches, dip bacon into batter, then deep-fry, turning once, until bacon is golden brown and crisp, about 6 minutes per batch. Drain on a wire rack. Season to taste with salt and serve immediately.</p></blockquote>
<p>via <a href="http://loyalidiot.tumblr.com/post/186425249/tempura-bacon-a-hostess-at-red-cat-in-new-york">LoyalIdiot.org</a></p>
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		<item>
		<title>If I Only Had a Brain…</title>
		<link>http://feedproxy.google.com/~r/SensoryMetrics/~3/Np93NDqGOq0/</link>
		<comments>http://sensorymetrics.com/2009/10/01/if-i-only-had-a-brain/#comments</comments>
		<pubDate>Thu, 01 Oct 2009 23:27:06 +0000</pubDate>
		<dc:creator>Mitch Brisebois</dc:creator>
				<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[User Experience]]></category>
		<category><![CDATA[social-media]]></category>

		<guid isPermaLink="false">http://sensorymetrics.com/?p=4657</guid>
		<description><![CDATA[
Very nice web app from NetFlix to flaunt the re-release of Wizard of Oz on October 3rd.  Upload a face picture of yourself and within seconds you&#8217;re Scarecrow!  Instantly uppload the video to Facebook!  Yep.  That&#8217;s me.  Scary, huh?  Oz Yourself here.
  Plurk This Post  Buzz This [...]]]></description>
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<p>Very nice web app from NetFlix to flaunt the re-release of Wizard of Oz on October 3rd.  Upload a face picture of yourself and within seconds you&#8217;re Scarecrow!  Instantly uppload the video to Facebook!  Yep.  That&#8217;s me.  Scary, huh?  Oz Yourself <a href="http://www.netflix.com/wizardofoz/ozyourself/">here</a>.</p>
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