Semantic Argument

One word to ruin them all

Rob — Wed, 01 Sep 2010 09:18:01 +0000

Noticed the following job posting online and thought one word was out of place. The company’s name has been changed to “BrandCo” to protect the innocent. Imagine working for a company that allows you the opportunity to reach your potential. Somewhere you can have an impact, as part of an international team. Think about being part [...]

When the ad impairs the offering

Rob — Mon, 23 Aug 2010 08:10:08 +0000

In this situation, when does The Economist start to ask themselves whether their advertising on their own site is becoming counterproductive? I count four near-identical ads above the fold, but because they’re all the same red as the logo, I at first thought the logo was a fifth ad. Aside from being visually disturbing (the [...]

Daddy, do fake brands come from fake branding agencies?

Rob — Thu, 12 Aug 2010 09:13:14 +0000

Discovered this firm the other day and couldn’t believe my eyes when I saw their website. Landor, meet your made-in-China doppelganger. Is there some formal connection between these companies that justifies such blatant copycatting? Maybe, in which case this post is meaningless, and I probably owe JundoBrand an apology. But so far I haven’t found any [...]