Semantic Argument

How to write a persuasive message

Rob — Sun, 06 May 2012 07:53:30 +0000

This is based on a section from Daniel Kahneman’s Thinking, Fast and Slow, about “cognitive ease.” Bold typeface High-quality paper (for high contrast between characters and background) If using color, use bright blue or red Use simple language Make your message memorable, perhaps by expressing it in verse If citing a source, make sure its name is easy to pronounce Let’s try [...]

What Pepsi should’ve done Next

Rob — Thu, 12 Apr 2012 07:58:14 +0000

Pepsi recently launched Pepsi Next. It’s a “mid-calorie” soft drink they’re hoping will stem their decline in sales. Pepsi CEO Indra Nooyi may be “pinning [her] hope on the launch,” but to me the product seems like a rather obvious strategic misfire. Not only have similar products from Coke (C2) and Pepsi (Edge) failed in [...]

Southeast Asia v. South East Asia

Rob — Fri, 23 Mar 2012 07:56:03 +0000