Secret Marketing Tactics

The "Fire Dates" Strategy

noreply@blogger.com (Secret Marketing Tactics) — Sun, 28 Feb 2010 22:13:00 -0800

The "June 1st-4th ($), June 5th-9th ($), June 10th-13th ($)..." strategy ..

... tells your prospects that you are selling your product in a fire sale format.

They'll see the price will be going up every few days and it will create an urgency for them to buy now.

The "Early Commission" Strategy

noreply@blogger.com (Secret Marketing Tactics) — Sat, 27 Feb 2010 22:15:00 -0800

The "June 1st-4th ($)(no.)% ($), June 5th-9th ($)(no.)% ($), June 10th-13th ($)(no.)% ($)..." strategy ..

.. tell your prospects that during your fire sale, you will be offering customers the chance to earn commissions from it.

They will want to become a customer early so they can promote it at the lowest possible price so the market doesn't get saturated right away.

The "Be Truthful" Strategy

noreply@blogger.com (Secret Marketing Tactics) — Fri, 26 Feb 2010 22:10:00 -0800

The "NOTICE: you must be truthful when filling out this form or you will be asked to leave my program..." strategy ..

... tells your prospects they must be honest when filling out your consulting or mentoring program application.

They will realize you are serious about helping people that truly want to be helped.

The "They Are Mad" Strategy

noreply@blogger.com (Secret Marketing Tactics) — Thu, 25 Feb 2010 22:09:00 -0800

The "I know my competition will be mad about this..." strategy ..

.. tells your prospects that your competition will likely have a fit about your new offer.

It gives your readers a reason to read on and see what could make them so angry. It could be about your low prices, something you’re telling them about your competition, a better product you came out with, etc.

The "Starter" Strategy

noreply@blogger.com (Secret Marketing Tactics) — Wed, 24 Feb 2010 22:07:00 -0800

The "this isn't for beginners, however we do have a starter plan that's available for an extra fee..." strategy ..

.. tells your prospects the bad news then the good news.

Their spirits may be down at first and then you'll raise them back up again. They will like the fact that you are being honest with them up front.

The "First Reaction" Strategy

noreply@blogger.com (Secret Marketing Tactics) — Tue, 23 Feb 2010 22:05:00 -0800

The "as a (type of person/professional), your first reaction will probably be (negative thought)..." strategy ...

.. tells your prospects that they may have some defense buying mechanism but that is just because they have been burned by your competition before.

You can tell them it's okay and you understand but your product is different.

The "Small Catch" Strategy

noreply@blogger.com (Secret Marketing Tactics) — Mon, 22 Feb 2010 22:04:00 -0800

The "hurry, there is a small catch though..." strategy ..

.. tells your prospects that they better order soon because you only have so many copies available.

You can tell them that once the words spreads about your product, it will sell fast from the results of your marketing tests.

The "Affiliate Bribe" Strategy

noreply@blogger.com (Secret Marketing Tactics) — Sun, 21 Feb 2010 22:00:00 -0800

The "join my affiliate program and get a (no.) discount..." strategy ..

.. tells your prospects that if they sign-up to your free affiliate program you will sell them your product for cheaper than the normal retail price.

Even if they don't become an active affiliate right away you'll have them on your affiliate opt-in list and they may promote one of your older or newer products in the future.

The "JV And Discount" Strategy

noreply@blogger.com (Secret Marketing Tactics) — Sat, 20 Feb 2010 21:59:00 -0800

The "become my JV partner and get a (no.)% discount..." strategy ..

... tells your prospects that if they join your affiliate program, you'll give them a discount on the product they promote.

You could have special order page set up for just them or have them fill in a coupon code on their page.

The "My Conditions" Strategy

noreply@blogger.com (Secret Marketing Tactics) — Fri, 19 Feb 2010 21:58:00 -0800

The "here are the terms and conditions of the (type of rights) resell rights..." strategy ..

.. tells your prospects that you will regulate the resell, master or private label rights so the product doesn’t get saturated or devalued!

Some of the rules could be : you can't give it away, can't sell it on online auctions, it can't be bundled, can't be put into a membership site, etc.

The "Rules" Strategy

noreply@blogger.com (Secret Marketing Tactics) — Thu, 18 Feb 2010 21:56:00 -0800

The "here are the rules for my affiliate program..." strategy ..

.. tells your prospects that you actively protecting your product, affiliate program and your affiliates.

People like to promote things that are regulated. Some of your rules could be : don't spam, don't make misleading claims, don’t promote on adult sites, etc.

The "First To Reply" Strategy

noreply@blogger.com (Secret Marketing Tactics) — Wed, 17 Feb 2010 21:53:00 -0800

The "if you're one of the first (no.) to reply to this e-mail with (whatever) in the subject line, I'll give you a free trial of (your product's name)..." strategy ...

.. tells your prospects that you will reward them with a free trial, which sounds more personal.

You could waive the first month’s payment if it's a membership site or wait thirty days to bill them for the one time fee product.

The "Illegal Copying" Strategy

noreply@blogger.com (Secret Marketing Tactics) — Tue, 16 Feb 2010 21:52:00 -0800

The "I caught someone selling illegal copies of my product cheaply..." strategy ..

.. tells your prospects that someone stole and profited from your product.

You could tell them since they devalued your product by selling it for such a low price that you’re going to start selling it at the same price. Of course, don't use this strategy unless it's true.

The "They Said Yes" Strategy

noreply@blogger.com (Secret Marketing Tactics) — Mon, 15 Feb 2010 21:50:00 -0800

The "(no.) out (no.) marketers have already said yes to my JV offer..." strategy..

.. tells your prospects that a lot of marketers liked your preview product and are excited about your next product launch.

Most marketers know that products sell better when there is a pre-launch and when a big buzz surrounds the launch.

The "All In The Name" Strategy

noreply@blogger.com (Secret Marketing Tactics) — Sun, 14 Feb 2010 21:39:00 -0800

The "my new product is named (your product's name) but that's all I can tell you right now..." strategy ..

.. tells your prospects they won't know what your product is all about until you launch it, so they should register for your free teleconference. You could also give them a mouthwatering hint about it.

The "Have A Drink" Strategy

noreply@blogger.com (Secret Marketing Tactics) — Sat, 13 Feb 2010 21:40:00 -0800

The "go get your soda pop or cup of coffee and them come back and read this..." strategy ..

.. tells your prospects that your sales letter is kind of long and you want them to be comfortable and awake when they read what you have to say.

The more focused they are on what you have to say, the more persuaded they will be to purchase your product!

The "Register Or Refund" Strategy

noreply@blogger.com (Secret Marketing Tactics) — Fri, 12 Feb 2010 21:37:00 -0800

The "I'll refund your registration fee if you are not accepted..." strategy ..

.. tells your prospects that they will have to submit an application and pay a small fee first in order to purchase your product.

It'll make your product look guarded and valuable. You can tell them you are doing this to separate the pretenders from the serious people.

The "Long Run" Strategy

noreply@blogger.com (Secret Marketing Tactics) — Thu, 11 Feb 2010 21:36:00 -0800

The "forget about paying an ongoing monthly fee to (your product's benefit)..."

strategy tells your prospects that unlike your competition, you offer the same benefits for a one time fee.

You can remind them that paying a monthly fee will be more costly in the long run!

The "Kid" Strategy

noreply@blogger.com (Secret Marketing Tactics) — Wed, 10 Feb 2010 21:28:00 -0800

The "imagine (a positive effect/action) your children..." strategy tells your prospects to think how your product will benefit their children.

Most parents will go great lengths to improve the relationship with their kids or to improve their lives.

The "Just Remove It" Strategy

noreply@blogger.com (Secret Marketing Tactics) — Tue, 9 Feb 2010 21:27:00 -0800

The "instead of always (negative effect/action), you should eliminate it from your life..." strategy...

.. tells your prospects they should get rid of their nagging problems by using your product. Maybe they are already getting their desired benefit with another product but it could have a negative side effect that your product doesn't have.

The "Heard The Gossip?" Strategy

noreply@blogger.com (Secret Marketing Tactics) — Mon, 8 Feb 2010 21:24:00 -0800

The "have you heard the gossip about..." strategy tells your prospects that if they haven't already heard the rumors...

Image by KillerPM via Flickr

.. you’ll tell them the details on your web site.

It will grab their attention because people love to hear gossip. Why do you think all those tabloids are so popular? Just make sure the gossip somehow persuades them to purchase your product.

The "Invest In Yourself" Strategy

noreply@blogger.com (Secret Marketing Tactics) — Sun, 7 Feb 2010 21:23:00 -0800

The "you can finally improve your life by just investing ($) in yourself..." strategy tells your prospects that by buying your product, they are actually ...

... giving the money to themselves in the form of benefits.

You could even sweeten the deal by giving them a few bonuses that are worth more than they are paying for your product. It will show them that you are investing in them too.

The "Over The Shoulder" Strategy

noreply@blogger.com (Secret Marketing Tactics) — Sat, 6 Feb 2010 21:21:00 -0800

The "you'll get to look over my shoulder and see how (your product's benefit)..." strategy ...

.. tells your prospects they will get to see you live in person or on video. They will like the fact they won't just be told how to gain their benefit but be showed the ins and outs of how to do it.

The "Turn The Tables" Strategy

noreply@blogger.com (Secret Marketing Tactics) — Fri, 5 Feb 2010 21:18:00 -0800

The "have you been a victim of (something bad your competition did)? Discover how to turn the tables on them..." strategy tells your prospects ..

.. that if they had a bad experience with your competition, they can easily get back at them.

You can tell them they can repay the competition by purchasing your product and giving a testimonial that tells everyone their bad experience with them.

The "Relaunch" Strategy

noreply@blogger.com (Secret Marketing Tactics) — Thu, 4 Feb 2010 21:17:00 -0800

The "after numerous requests, I re-launched my sale but, to be fair to the first-time buyers, I had to raise the price a little..." strategy tells ...

.. your prospects that if they miss out on your first sale, they can still purchase your product for a lower than normal price.

They will have another chance to purchase it again before the price goes back to normal.