A well-rounded view on search engines and search engine marketing from five segments of the Web population represented by senior members of the major SEO/SEM forums on the Internet.https://www.seroundtable.comen-usBarry SchwartzTue, 21 Jul 2026 10:00:00 -0400en-usnoSearch Engine Roundtablesearch,search,engines,google,yahoo,ask,com,microsoft,live,com,adcenter,adwords,adsense,ypn,barry,schwartz,search,engine,roundtableThe Pulse with Barry Schwartz and co-hosts Ben Pfeiffer and Chris Boggs covers search topics that receive the most buzz from within the search community. Each Tuesday, The Pulse will recap those important search topics in a roundtable style format, allowing the hosts to debate and argue some of the latest trends and stories in the search industry.Search Pulse from the Search Engine RoundtableBarry Schwartzbarry@rustybrick.comBarry Schwartzhttps://www.seroundtable.com/recap-07-21-2026-41720.htmlTue, 21 Jul 2026 10:00:00 -0400https://www.seroundtable.com/recap-07-21-2026-41720.htmlHere is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Local Service Ads are transitioning to the main Google Ads platform...Search Forum Recapbarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/google-local-services-ads-transition-google-ads-41717.htmlTue, 21 Jul 2026 07:51:00 -0400https://www.seroundtable.com/google-local-services-ads-transition-google-ads-41717.htmlGoogle announced it is transitioning the Google Local Service Ads platform into the main Google Ads platform throughout this year. With that, Google is making a new and specialized Performance Max campaign type optimized specifically for pay-per-lead goals for these campaigns to transition into.Google Adsbarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/google-updates-pmax-ai-generates-text-customization-41707.htmlTue, 21 Jul 2026 07:41:00 -0400https://www.seroundtable.com/google-updates-pmax-ai-generates-text-customization-41707.htmlGoogle made several changes to the About Performance Max campaigns help document. Most of it just seems like grammatical updates but Google did update the Text customization section to say "Google AI generates headlines and descriptions from your landing page content, domain, and current ads."Google Adsbarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/google-ads-bulk-linking-analytics-41714.htmlTue, 21 Jul 2026 07:31:00 -0400https://www.seroundtable.com/google-ads-bulk-linking-analytics-41714.htmlGoogle Ads is testing a new bulk linking option to attach your Google Analytics account to multiple Google Ads accounts. Google has this new prompt that says "Save Time with Bulk Linking" and Link with more Google Ads accounts.Google AdSensebarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/bing-open-sitelinks-41719.htmlTue, 21 Jul 2026 07:21:00 -0400https://www.seroundtable.com/bing-open-sitelinks-41719.htmlMicrosoft Bing is testing an open button that says the site domain and when clicked, shows you sitelinks from that domain on the right side. You can then close out the sitelinks, if you want, or click on them.Bing Searchbarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/bing-images-shopping-panel-41708.htmlTue, 21 Jul 2026 07:11:00 -0400https://www.seroundtable.com/bing-images-shopping-panel-41708.htmlMicrosoft seems to be testing a new image section in the Bing Search shopping panel. Sometimes Bing will add a section at the top of the page for shopping results, here is an image section within that panel.Bing Searchbarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/recap-07-20-2026-41715.htmlMon, 20 Jul 2026 10:00:00 -0400https://www.seroundtable.com/recap-07-20-2026-41715.htmlHere is a recap of what happened in the search forums today...Search Forum Recapbarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/google-search-ranking-volatility-41712.htmlMon, 20 Jul 2026 08:04:00 -0400https://www.seroundtable.com/google-search-ranking-volatility-41712.htmlGoogle may have released yet another unconfirmed Google search ranking update this weekend. I am seeing some signs of ranking movement from the third-party Google tracking tools and the SEO chatter spiked a bit this weekend. Google Updatesbarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/google-ai-search-billions-clicks-41709.htmlMon, 20 Jul 2026 07:51:00 -0400https://www.seroundtable.com/google-ai-search-billions-clicks-41709.html Nick Fox, Google's head of search, said on Friday that Google's AI Mode and AI Overviews - its AI search features - send billions of clicks to websites every week. He said Google Search overall is still sending billions of clicks daily, is only seeing growth...Googlebarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/google-google-youtube-shopify-app-update-41713.htmlMon, 20 Jul 2026 07:41:00 -0400https://www.seroundtable.com/google-google-youtube-shopify-app-update-41713.htmlGoogle has updated us on the Google and YouTube Shopify app issue with uninstalling and reinstalling the app. In short, do not do it, do not uninstall and reinstall the app. Google said it will handle the API transition for you. If you do uninstall and reinstall the app, it can currently lead to issues, which Google is working on fixing with Shopify.Google Adsbarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/chatgpt-showing-two-ads-41706.htmlMon, 20 Jul 2026 07:31:00 -0400https://www.seroundtable.com/chatgpt-showing-two-ads-41706.htmlOpenAI seems to have started to show two ads in the footer of the ChatGPT responses. Generally, we have only really seen one ad from one advertiser. Sometimes we'd see two ads from a single advertiser. But now we are seeing examples of two ads from two different advertisers.ChatGPT Adsbarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/google-content-api-extension-41710.htmlMon, 20 Jul 2026 07:21:00 -0400https://www.seroundtable.com/google-content-api-extension-41710.htmlAs many of you know, the Google Content API for Shopping is being replaced by the Google Merchant API by August 18th. Google has opened up a request form to ask Google to give you an extension on the August 18th deadline.Google Adsbarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/google-ai-labels-corners-41711.htmlMon, 20 Jul 2026 07:11:00 -0400https://www.seroundtable.com/google-ai-labels-corners-41711.htmlGoogle updated its use AI content labels help document, which it first created on July 9th when it announced it will label ads created or edited with AI. The update now says that when you add your own labels to image assets, you should not place labels in the very corners.Google Adsbarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/recap-07-17-2026-41705.htmlFri, 17 Jul 2026 10:00:00 -0400https://www.seroundtable.com/recap-07-17-2026-41705.htmlHere is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web...Search Forum Recapbarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/video-07-17-2026-41703.htmlFri, 17 Jul 2026 08:01:00 -0400https://www.seroundtable.com/video-07-17-2026-41703.htmlThis week, we saw some Google Search ranking volatility around July 11th, so I called it the 7-Eleven update. Bing said it does not do one-off search penalties because it is not scalable. Google Images celebrated its 25th anniversary...Search Video Recapsbarry@rustybrick.com (Barry Schwartz)