A well-rounded view on search engines and search engine marketing from five segments of the Web population represented by senior members of the major SEO/SEM forums on the Internet.https://www.seroundtable.comen-usBarry SchwartzTue, 11 Aug 2026 10:00:00 -0400en-usnoSearch Engine Roundtablesearch,search,engines,google,yahoo,ask,com,microsoft,live,com,adcenter,adwords,adsense,ypn,barry,schwartz,search,engine,roundtableThe Pulse with Barry Schwartz and co-hosts Ben Pfeiffer and Chris Boggs covers search topics that receive the most buzz from within the search community. Each Tuesday, The Pulse will recap those important search topics in a roundtable style format, allowing the hosts to debate and argue some of the latest trends and stories in the search industry.Search Pulse from the Search Engine RoundtableBarry Schwartzbarry@rustybrick.comBarry Schwartzhttps://www.seroundtable.com/recap-08-11-2026-41852.htmlTue, 11 Aug 2026 10:00:00 -0400https://www.seroundtable.com/recap-08-11-2026-41852.htmlHere is a recap of what happened in the search forums today...Search Forum Recapbarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/google-ads-sponsored-results-ad-summary-header-41851.htmlTue, 11 Aug 2026 07:51:00 -0400https://www.seroundtable.com/google-ads-sponsored-results-ad-summary-header-41851.htmlGoogle is testing placing the list of advertisers in the group of sponsored results at the top of the ad block in the mobile search results. So if the sponsored results group has two advertisers in it, Google will show the favicon and domain name of the ads that will be shown below, all the way at the top, directly under the "Sponsored results" header and directly above the actual ads.Google Adsbarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/google-travel-campaigns-migrating-41849.htmlTue, 11 Aug 2026 07:41:00 -0400https://www.seroundtable.com/google-travel-campaigns-migrating-41849.htmlGoogle will be migrating Travel campaigns to the new Search campaigns for Travel in Google Ads. This is happening sometime in the third quarter of 2026; we do not have a specific date.Google Adsbarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/google-poaching-agency-ads-accounts-41845.htmlTue, 11 Aug 2026 07:31:00 -0400https://www.seroundtable.com/google-poaching-agency-ads-accounts-41845.htmlI feel like a broken record and that Google simply does not care but again, I am seeing numerous reports from the PPC community about Google representatives attempting to poach their client accounts from them. Google Adsbarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/google-ads-analytics-new-ai-features-41848.htmlTue, 11 Aug 2026 07:21:00 -0400https://www.seroundtable.com/google-ads-analytics-new-ai-features-41848.htmlGoogle announced a number of new AI features for Google Ads and Google Analytics aimed to "simplify your workflow and expedite your path to business growth," as Google wrote. Specifically, there are new AI Overviews at the top of the pages, new AI data dashboard tools, and a new nebcging AI feature. Google Adsbarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/seo-expired-google-x-accounts-41844.htmlTue, 11 Aug 2026 07:11:00 -0400https://www.seroundtable.com/seo-expired-google-x-accounts-41844.htmlIt looks like we are seeing some Googler accounts being taken over by sites that sell SEO services, or dare I say it, spammy or low-quality SEO services. Martin Splitt from Google let his X account go during the whole Twitter to X Elon thing and eventually that account was picked up by a search engine indexing service.Misc Googlebarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/google-search-console-ai-report-live-41850.htmlTue, 11 Aug 2026 05:46:00 -0400https://www.seroundtable.com/google-search-console-ai-report-live-41850.htmlThe Google Search Console generative AI performance reports seem to be live for everyone now. Google has not yet announced the full rollout of the generative AI performance reports but after checking all my profiles in Search Console, it seems to now be fully live.Google Search Engine Optimizationbarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/recap-08-10-2026-41843.htmlMon, 10 Aug 2026 10:00:00 -0400https://www.seroundtable.com/recap-08-10-2026-41843.htmlHere is a recap of what happened in the search forums today...Search Forum Recapbarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/meta-facebook-search-engine-41840.htmlMon, 10 Aug 2026 07:51:00 -0400https://www.seroundtable.com/meta-facebook-search-engine-41840.htmlMeta, the social media company that operates Facebook, Instagram, WhatsApp, Messenger, and Threads, is allegedly crawling the web and in the process of building its own search engine. Pieter Levels posted about this pattern on X and wrote, "Meta is ALLEGEDLY building their own Google search engine..."Facebook Searchbarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/google-business-profiles-disallows-repeated-bilingual-names-41839.htmlMon, 10 Aug 2026 07:41:00 -0400https://www.seroundtable.com/google-business-profiles-disallows-repeated-bilingual-names-41839.htmlGoogle has updated its guidelines for representing your business on Google in the Google Business Profiles help documentation to add a new rule. Google said for your business name you cannot repeat "the same business name in multiple scripts or languages."Google Mapsbarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/google-hreflang-urls-not-indexed-41838.htmlMon, 10 Aug 2026 07:31:00 -0400https://www.seroundtable.com/google-hreflang-urls-not-indexed-41838.htmlGoogle's Gary Illyes said that hreflang alternates, hreflang URLs are not "indexed in the proper sense." In short, Google just keeps the hreflang URL as alternate URLs. So the URL is not what is getting the page indexed, it is just being stores as an alternative to the main page URL.Google Search Engine Optimizationbarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/google-ads-ai-labels-local-pack-discover-41841.htmlMon, 10 Aug 2026 07:21:00 -0400https://www.seroundtable.com/google-ads-ai-labels-local-pack-discover-41841.htmlA month ago, Google said it would now label ads created or edited with AI with an AI label within the ad or on the ad itself (depending on the region). We soon saw those AI labels roll out on ads in the Google Search sponsored results but now we are also seeing them in the local pack listings and within Google Discover.Google AdSensebarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/microsoft-ads-bulk-edit-disapproved-assets-41835.htmlMon, 10 Aug 2026 07:11:00 -0400https://www.seroundtable.com/microsoft-ads-bulk-edit-disapproved-assets-41835.htmlMicrosoft has released the ability to adjust and appeal disapproved assets in bulk. This feature is named Bulk edit disapproved assets and should be live globally in all Microsoft Advertising accounts.Bing Adsbarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/google-home-page-ai-features-41842.htmlMon, 10 Aug 2026 07:05:00 -0400https://www.seroundtable.com/google-home-page-ai-features-41842.htmlThe Google home page is testing or rolling out now, new AI features and buttons in place of the Google Search and I'm Feeling Lucky buttons. There is now "Create images," "Ask about files," and "Brainstorm" buttons below the big search box. This is in addition to showing the AI Mode button, the plus sign at the left of the search box, Google Lens, and the Voice button.Googlebarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/recap-08-07-2026-41837.htmlFri, 07 Aug 2026 10:00:00 -0400https://www.seroundtable.com/recap-08-07-2026-41837.htmlHere is a recap of what happened in the search forums today...Search Forum Recapbarry@rustybrick.com (Barry Schwartz)