A well-rounded view on search engines and search engine marketing from five segments of the Web population represented by senior members of the major SEO/SEM forums on the Internet.https://www.seroundtable.comen-usBarry SchwartzThu, 24 Sep 2026 12:27:00 -0400en-usnoSearch Engine Roundtablesearch,search,engines,google,yahoo,ask,com,microsoft,live,com,adcenter,adwords,adsense,ypn,barry,schwartz,search,engine,roundtableThe Pulse with Barry Schwartz and co-hosts Ben Pfeiffer and Chris Boggs covers search topics that receive the most buzz from within the search community. Each Tuesday, The Pulse will recap those important search topics in a roundtable style format, allowing the hosts to debate and argue some of the latest trends and stories in the search industry.Search Pulse from the Search Engine RoundtableBarry Schwartzbarry@rustybrick.comBarry Schwartzhttps://www.seroundtable.com/google-september-2026-spam-update-42163.htmlThu, 24 Sep 2026 12:27:00 -0400https://www.seroundtable.com/google-september-2026-spam-update-42163.html Google has just announced the release of the September 2026 spam update and said it should take a couple of weeks to roll out. This is a global update and is expected to impact all languages. This only impacts sites that spam, but with any update...Google Updatesbarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/google-video-structured-data-creator-update-42162.htmlThu, 24 Sep 2026 11:12:00 -0400https://www.seroundtable.com/google-video-structured-data-creator-update-42162.htmlGoogle has updated its video structured data documentation to support creator property and it has updated the interactionStatistic in VideoObject structured data. Google said these updates are to "to document support for the creator and author properties, and clarify supported interaction types for interactionStatistic in VideoObject structured data."Google Search Engine Optimizationbarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/recap-09-24-2026-42158.htmlThu, 24 Sep 2026 10:00:00 -0400https://www.seroundtable.com/recap-09-24-2026-42158.htmlHere is a recap of what happened in the search forums today...Search Forum Recapbarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/google-search-ranking-volatility-42157.htmlThu, 24 Sep 2026 07:51:00 -0400https://www.seroundtable.com/google-search-ranking-volatility-42157.htmlWe are seeing significant volatility again within the Google Search rankings again, this time starting around September 23rd (maybe the 22nd) and throughout today. As we have been seeing, the chatter is generally slowing down as Google has been sending less and less traffic to sites, but I believe there are enough signals to say there was some sort of unconfirmed Google Search ranking update.Google Updatesbarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/google-business-profiles-set-your-hours-automatically-42151.htmlThu, 24 Sep 2026 07:41:00 -0400https://www.seroundtable.com/google-business-profiles-set-your-hours-automatically-42151.htmlGoogle Business Profiles is testing a new feature to let it set your business hours for you automatically by just asking you to describe your business hours in text. Google will then use AI to interpret them and make them into a structured format to list on your local panel in Google Search and Google Maps.Google Mapsbarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/google-ads-budget-change-forecast-42147.htmlThu, 24 Sep 2026 07:31:00 -0400https://www.seroundtable.com/google-ads-budget-change-forecast-42147.htmlGoogle Ads is showing some advertisers not just a recommendation with the ability to make a change on that recommendation but it is tied to the advertiser's forecast. It shows your projected weekly conversion value and adds that your campaign is limited by budget, and that you should spend more to hit the forecast. Google Adsbarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/bing-expandable-sitelinks-interface-42111.htmlThu, 24 Sep 2026 07:21:00 -0400https://www.seroundtable.com/bing-expandable-sitelinks-interface-42111.htmlWe've seen Microsoft test variations of expanding sitelinks within the Bing search results before. But here is a different variation on that, one that expands and shows descriptions under the sitelinks after you hover your mouse cursor over the specific sitelink.Bing Searchbarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/google-local-service-ads-larger-image-highlight-box-42155.htmlThu, 24 Sep 2026 07:15:00 -0400https://www.seroundtable.com/google-local-service-ads-larger-image-highlight-box-42155.htmlGoogle is testing a redesigned Local Service Ads design in the search results that have larger images and a highlight box under the listings. It makes the ads really stand out and in your face.Google Adsbarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/google-hotel-ai-overviews-42146.htmlThu, 24 Sep 2026 07:11:00 -0400https://www.seroundtable.com/google-hotel-ai-overviews-42146.htmlGoogle is testing moving the AI Overviews from the top of the page to the bottom-right location for hotel searches. So when you bring up a hotel knowledge panel, you may see an AI Overview at the bottom of the page.Googlebarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/google-search-console-multimodal-search-type-filter-42156.htmlThu, 24 Sep 2026 07:09:00 -0400https://www.seroundtable.com/google-search-console-multimodal-search-type-filter-42156.htmlGoogle is rolling out a new Search Console performance report filter for the web results named Multimodal. Some may see it now, when you select the Search type filter in the performance report, under the "Web" option it now shows "Text-based" and "Multimodal." Google Search Engine Optimizationbarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/google-ads-investment-strategy-holistic-growth-modes-42153.htmlThu, 24 Sep 2026 07:05:00 -0400https://www.seroundtable.com/google-ads-investment-strategy-holistic-growth-modes-42153.htmlGoogle Ads updated its Recommended Investment Strategy tab on the Recommendations page with Strategic budget allocation using Holistic and Growth modes. Holistic mode reallocates spend from underperforming campaigns to top performers for maximum efficiency, while Growth mode adds fresh budget to top performers without cutting spend anywhere else.Google Adsbarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/google-ads-api-version-25-2-42154.htmlWed, 23 Sep 2026 19:42:00 -0400https://www.seroundtable.com/google-ads-api-version-25-2-42154.htmlGoogle has released version 25.2 of the Google Ads API, this is a minor release with several of updates. This update includes competitive benchmarks percentile metrics, the ability to generate Performance Max drafts from Smart campaigns, asset group URL options, Search bid adjustment recommendations, and more.Google Adsbarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/recap-09-23-2026-42145.htmlWed, 23 Sep 2026 10:00:00 -0400https://www.seroundtable.com/recap-09-23-2026-42145.htmlHere is a recap of what happened in the search forums today...Search Forum Recapbarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/cma-android-chrome-search-engine-42148.htmlWed, 23 Sep 2026 07:55:00 -0400https://www.seroundtable.com/cma-android-chrome-search-engine-42148.htmlThe Competition and Markets Authority (CMA) has proposed new measures to force Google to make it easier for users of Google's Android and Chrome to use an alternative search engine or AI platform. This is "designed to give millions of Google Android and Google Chrome customers in the UK greater choice and more control over the search services they use," the CMA wrote.Google Newsbarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/google-ads-ai-max-vs-dynamic-search-ads-42142.htmlWed, 23 Sep 2026 07:51:00 -0400https://www.seroundtable.com/google-ads-ai-max-vs-dynamic-search-ads-42142.htmlGoogle Ads added new help documentation on how to test AI Max against Dynamic Search Ads (DSAs) by using experiments. Google posted two options within Google Ads experiments including (1) custom experiments and (2) the experiment template.Google Adsbarry@rustybrick.com (Barry Schwartz)