A well-rounded view on search engines and search engine marketing from five segments of the Web population represented by senior members of the major SEO/SEM forums on the Internet.https://www.seroundtable.comen-usBarry SchwartzMon, 06 Apr 2026 07:15:00 -0400en-usnoSearch Engine Roundtablesearch,search,engines,google,yahoo,ask,com,microsoft,live,com,adcenter,adwords,adsense,ypn,barry,schwartz,search,engine,roundtableThe Pulse with Barry Schwartz and co-hosts Ben Pfeiffer and Chris Boggs covers search topics that receive the most buzz from within the search community. Each Tuesday, The Pulse will recap those important search topics in a roundtable style format, allowing the hosts to debate and argue some of the latest trends and stories in the search industry.Search Pulse from the Search Engine RoundtableBarry Schwartzbarry@rustybrick.comBarry Schwartzhttps://www.seroundtable.com/gsc-logging-error-impressions-41140.htmlMon, 06 Apr 2026 07:15:00 -0400https://www.seroundtable.com/gsc-logging-error-impressions-41140.html Google announced a logging error on Friday, April 3rd in the data anomalies report and explained that error prevented the accurate logging of impressions in GSC since May of 2025. That's right, almost a full year of inaccurate impressions...Google Search Engine Optimizationbarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/grokipedia-continues-drop-google-ai-search-41139.htmlFri, 03 Apr 2026 07:21:00 -0400https://www.seroundtable.com/grokipedia-continues-drop-google-ai-search-41139.html In February I shared how Grokipedia started dropping heavily in Google after initially surging. It became yet another example of what I call "Mt. AI". That's when sites scaling heavily with AI-generated content initially surge in Google, but then drop heavily as Google's systems...Google Updatesbarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/recap-04-01-2026-41138.htmlWed, 01 Apr 2026 10:00:00 -0400https://www.seroundtable.com/recap-04-01-2026-41138.htmlHere is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Going offline for Passover tonight through Saturday night...Search Forum Recapbarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/programming-note-offline-for-passover-5786-41135.htmlWed, 01 Apr 2026 07:51:00 -0400https://www.seroundtable.com/programming-note-offline-for-passover-5786-41135.html This is a programming note that I am completely offline for the Passover holiday Thursday and Friday. I am likely not going to schedule any stories, I apologize (still in recovery mode)...Blog Administrationbarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/google-ask-maps-available-us-and-india-41137.htmlWed, 01 Apr 2026 07:31:00 -0400https://www.seroundtable.com/google-ask-maps-available-us-and-india-41137.htmlEarlier this month, Google rolled out the "Ask Maps" feature. Now, Google said it is "available to everyone in the U.S. and India."Google Mapsbarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/google-explains-googlebot-41136.htmlWed, 01 Apr 2026 07:21:00 -0400https://www.seroundtable.com/google-explains-googlebot-41136.htmlGoogle posted a new blog post named Inside Googlebot: demystifying crawling, fetching, and the bytes we process alongside episode 105 of the Search Off the Record segment named Google crawlers behind the scenes.Google Search Engine Optimizationbarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/microsoft-advertising-merchant-center-store-domain-name-update-41132.htmlWed, 01 Apr 2026 07:11:00 -0400https://www.seroundtable.com/microsoft-advertising-merchant-center-store-domain-name-update-41132.htmlYou can now update your store's name and / or domain name directly in Merchant Center within Microsoft Advertising. Bing Adsbarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/recap-03-31-2026-41134.htmlTue, 31 Mar 2026 10:00:00 -0400https://www.seroundtable.com/recap-03-31-2026-41134.htmlHere is a recap of what happened in the search forums today...Search Forum Recapbarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/google-on-why-core-updates-take-weeks-41133.htmlTue, 31 Mar 2026 07:51:00 -0400https://www.seroundtable.com/google-on-why-core-updates-take-weeks-41133.htmlGoogle's John Mueller explained, one again, why it takes weeks to roll out a core update. It is often because there are different components to core updates through the rollout stages, and each needs to be pushed individually. Google Updatesbarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/bing-transparent-sponsored-label-41131.htmlTue, 31 Mar 2026 07:41:00 -0400https://www.seroundtable.com/bing-transparent-sponsored-label-41131.htmlMicrosoft is at it again with its sponsored labels tests. This time, Microsoft is testing almost transparent sponsored labels within the Bing search results. The labels are super grayed out and super hard to see.Bing Adsbarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/chatgpt-location-sharing-41128.htmlTue, 31 Mar 2026 07:31:00 -0400https://www.seroundtable.com/chatgpt-location-sharing-41128.htmlLast week, OpenAI announced a new feature for ChatGPT named location sharing. This allows you to share your precise location with ChatGPT, so ChatGPT can give you more localized and near me results.Other Search Enginesbarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/google-ads-pmax-asset-group-theming-41127.htmlTue, 31 Mar 2026 07:21:00 -0400https://www.seroundtable.com/google-ads-pmax-asset-group-theming-41127.htmlGoogle Ads is rolling out asset group theming for Performance Max campaigns. This lets you copy an asset group and apply this theme to your text and images using Google AI.Google Adsbarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/google-business-profiles-call-text-or-whatsapp-41126.htmlTue, 31 Mar 2026 07:11:00 -0400https://www.seroundtable.com/google-business-profiles-call-text-or-whatsapp-41126.htmlGoogle is sending out emails with updates on how Google Business Profiles may verify your business details. Google said it may "reach out using automated messages via call, text, or WhatsApp to the verified phone number on your Business Profile."Google Mapsbarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/recap-03-30-2026-41130.htmlMon, 30 Mar 2026 10:00:00 -0400https://www.seroundtable.com/recap-03-30-2026-41130.htmlHere is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Search Console performance reports may be off again. A teen SEO wants to save his family business...Search Forum Recapbarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/google-search-console-performance-report-impressions-spiking-41129.htmlMon, 30 Mar 2026 07:51:00 -0400https://www.seroundtable.com/google-search-console-performance-report-impressions-spiking-41129.htmlGoogle Search Console's performance report may have some sort of bug or tracking issue. When you set some filters, you may see a huge spike in impressions start to show up in the report.Google Search Engine Optimizationbarry@rustybrick.com (Barry Schwartz)