A well-rounded view on search engines and search engine marketing from five segments of the Web population represented by senior members of the major SEO/SEM forums on the Internet.https://www.seroundtable.comen-usBarry SchwartzWed, 10 Jun 2026 07:51:00 -0400en-usnoSearch Engine Roundtablesearch,search,engines,google,yahoo,ask,com,microsoft,live,com,adcenter,adwords,adsense,ypn,barry,schwartz,search,engine,roundtableThe Pulse with Barry Schwartz and co-hosts Ben Pfeiffer and Chris Boggs covers search topics that receive the most buzz from within the search community. Each Tuesday, The Pulse will recap those important search topics in a roundtable style format, allowing the hosts to debate and argue some of the latest trends and stories in the search industry.Search Pulse from the Search Engine RoundtableBarry Schwartzbarry@rustybrick.comBarry Schwartzhttps://www.seroundtable.com/rejected-google-review-replies-analysis-41457.htmlWed, 10 Jun 2026 07:51:00 -0400https://www.seroundtable.com/rejected-google-review-replies-analysis-41457.htmlA new study has been released that looks at the review replies that have been rejected by Google. Business owners take the time to reply to customer reviews and then Google deletes them, and often, the business owner has no idea the reply was deleted because Google does not notify anyone - Google just removes the review.Google Mapsbarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/google-ads-blue-dotted-underlines-sitelinks-41474.htmlWed, 10 Jun 2026 07:41:00 -0400https://www.seroundtable.com/google-ads-blue-dotted-underlines-sitelinks-41474.htmlGoogle is testing a new format for sitelinks within the search ads, sponsored listings. This format has the sitelinks underlined with blue dots. So these are blue dotted underlined sitelinks for Google Ads.Google Adsbarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/google-zero-click-searches-fall-41475.htmlWed, 10 Jun 2026 07:31:00 -0400https://www.seroundtable.com/google-zero-click-searches-fall-41475.htmlRand Fishkin and friends (Sparktoro and Similarweb) released an ongoing Google zero-click study that showed zero-click searches from Google Search have been sending less and less traffic to the open web and are declining at an even faster rate. In fact, the report says 68.01% of Google searches ended without a click and if you look at AI responses, it is more like only 27.6% of clicks go to the open web.Googlebarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/schema-usage-statistics-41464.htmlWed, 10 Jun 2026 07:21:00 -0400https://www.seroundtable.com/schema-usage-statistics-41464.htmlThe folks over at Schema.org have added usage statistics to each schema type. So if you want to see which schema type is used more, you can just check Schema.org. For example, author schema is used on over 10 million domains but event schema is used on under 1 million domains.Google Search Engine Optimizationbarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/applebot-ai-models-document-41473.htmlWed, 10 Jun 2026 07:11:00 -0400https://www.seroundtable.com/applebot-ai-models-document-41473.htmlApple has made changes to its documentation for AppleBot to include crawling and usage for its AI efforts. There were other changes made to the document on June 08, 2026 as well.Apple Intelligencebarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/recap-06-09-2026-41472.htmlTue, 09 Jun 2026 10:00:00 -0400https://www.seroundtable.com/recap-06-09-2026-41472.htmlHere is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Apple announced the new Apple Intelligence and Siri AI...Search Forum Recapbarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/siri-ai-41471.htmlTue, 09 Jun 2026 07:51:00 -0400https://www.seroundtable.com/siri-ai-41471.htmlApple had its big annual developer conference, WWDC, and as expected, they spent a lot of time showing off the new Apple Intelligence and what they are calling Siri AI. Apple says Siri AI is "an entirely new version of Siri, powered by Apple Intelligence."Apple Intelligencebarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/google-ads-top-pages-links-41467.htmlTue, 09 Jun 2026 07:41:00 -0400https://www.seroundtable.com/google-ads-top-pages-links-41467.htmlGoogle seems to be testing new "top pages" links within the Google Ads sponsored listings. These look like sitelinks or those old tags but they are titled "Top pages."Google Adsbarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/google-shopping-results-link-merchant-41468.htmlTue, 09 Jun 2026 07:31:00 -0400https://www.seroundtable.com/google-shopping-results-link-merchant-41468.htmlGoogle is testing directly linking to merchant/retailer web sites, instead of to product listing overlays within the Google Shopping results. Generally, when you click on a product within Google Search, Google will open a new side panel overlay window that has more details about that product.Googlebarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/google-ads-campaign-guidance-experiment-power-41469.htmlTue, 09 Jun 2026 07:21:00 -0400https://www.seroundtable.com/google-ads-campaign-guidance-experiment-power-41469.htmlGoogle Ads has a new feature named Campaign Guidance that will give you an "Experiment Power" score that will show advertisers "the likelihood of achieving statistically significant results, along with actionable recommendations to improve your experiments and make informed decisions," Google wrote.Google Adsbarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/google-ai-mode-counts-favicons-bottom-41463.htmlTue, 09 Jun 2026 07:11:00 -0400https://www.seroundtable.com/google-ai-mode-counts-favicons-bottom-41463.htmlGoogle is testing moving the results count with favicons from above the citations and links cards in the AI Mode results, to under/below the citations and links cards. I am not sure if this will make a difference either way to publishers, but Google is always testing changes.Googlebarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/recap-06-08-2026-41465.htmlMon, 08 Jun 2026 10:00:00 -0400https://www.seroundtable.com/recap-06-08-2026-41465.htmlHere is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google added a new help document on third-party tools, services and advice...Search Forum Recapbarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/google-search-ranking-volatility-41466.htmlMon, 08 Jun 2026 07:55:00 -0400https://www.seroundtable.com/google-search-ranking-volatility-41466.htmlEarlier this month, the Google May 2026 core update was completed on June 2, 2026. But the volatility has not seemed to calm down. I am seeing a lot of chatter spike up from within the SEO community over the weekend. The SEO chatter started Friday, June 5th and continued through the weekend. Meanwhile, most of the third-party Google volatility tracking tools seem somewhat calm.Google Updatesbarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/google-third-party-seo-tools-services-advice-41461.htmlMon, 08 Jun 2026 07:51:00 -0400https://www.seroundtable.com/google-third-party-seo-tools-services-advice-41461.htmlGoogle not only updated its advice on hiring an SEO document, but also created a new one named Google Search's guidance on using third-party SEO tools, services, and advice. This document drills into how to evaluate the advice you get from these sources and some tips to think critically about such SEO advice.Google Search Engine Optimizationbarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/google-updates-hiring-seo-41460.htmlMon, 08 Jun 2026 07:41:00 -0400https://www.seroundtable.com/google-updates-hiring-seo-41460.htmlGoogle has updated its help document titled Do you need an SEO? Google said the changes are to help when "evaluating your SEO's recommendations and tools, along with other minor updates to the page to simplify and modernize the content." But the document also added a section for Optimizing for generative AI and making sure your SEO follows Google's guidelines around that topic.Google Search Engine Optimizationbarry@rustybrick.com (Barry Schwartz)