Lyric Marketing Blog

Small Businesses Benefit Most From Social Media

SandyHibbard — Mon, 18 Apr 2011 17:52:13 +0000

Small Businesses Benefit Most From Social Media, Study Reveals | Social Media Examiner.

This is an interesting article and report from the Social Media Examiner on how Social Media impacts the smaller business. Let me know what things in this report you are doing – and if you are NOT doing them, why not?

Do you wonder if you have what it takes to compete in the social media marketplace? Who, after all, has the time or the budget to mimic Disney or Starbucks? Certainly not a small business!

Well, maybe that’s the wrong set of questions.

In fact, the 2011 Social Media Marketing Industry Report has some good news for small business marketers. Small business owners are seeing the greatest results from social media marketing.

Michael Stelzner authored the third-annual industry study in which he surveyed 3342 marketers, 47% of whom were either self-employed or small business owners. This group reports some amazing results from social media marketing. Let me show you what they found…

Click here for entire article and to download the Social Media 2011 Report from The Social Media Examiner.

Maddy Rose and Sarah Sellers take the stage at The Balcony Club in Dallas

SandyHibbard — Sat, 16 Apr 2011 18:46:13 +0000

Hey everyone! I am excited to tell you about my next gig (remember my stage name is Maddy Rose – click here to hear my music) – I will be playing The Balcony Club at the historic Lakewood Theater in Dallas Tuesday, April 19 for the happiest of hours – 6 to 9. This set will be me and my keyboard player Tom Sullinger, giving you soulful vocals of some of your favorite tunes, bluesy, jazzy and of course my soulful interpretations of love lost, found and conquered! I hope you will come and join me, hang out, share some drinks, sing along, and catch up on life and what’s been going on over this past year.

— PLUS I HAVE A SPECIAL TREAT FOR YOU —

SARAH SELLERS! Sarah Sellers -click here to watch her videos – will be joining me at The Balcony Club and will be bringing you her version of some of the hottest tunes charting right now, plus some of her own. Don’t miss “pretty little miss Sarah Sellers”, her soul and incredible vocals will blow you away! Oh, and did I say she was my daughter? Yes!

Looking forward to seeing you!
Tuesday, April 19, 6:00 to 9:00 pm
The Balcony Club
“aTop the Lakewood Theater”
1825 Abrams, Suite B
Dallas, Texas 75214

Map it!

Book Maddy Rose for your next private party or event!
Contact: Sandy Hibbard Wright at 214-208-3987 – sandy@lyricmarketing.com
Visit my site at www.myspace.com/maddyroseandsoulmix

It’s Oscar Weekend – let’s go to the MOVIES!

SandyHibbard — Sat, 26 Feb 2011 02:54:09 +0000

2011 Oscar Nominee List

Ok, it’s Oscar weekend, so let’s have some movie fun! Here is a list of all the Oscar contenders that will be up for an award on Sunday night on the 83rd Academy Awards! I borrowed this list from Moves with Mitch (he’s having a Best Buy contest so be sure and check out his site). Be sure to check out the official Oscar site and see the videos and commentary and their own list as well! You can keep track of your own picks there. I’ve tried to get to most of the movies, but have missed a few – I am not sure how many I will get to this weekend but would really like to see Biutiful before Sunday. Oh don’t cha love it! All that glamour and sparkle! See the list here….

Best Picture *

127 Hours

Black Swan

The Fighter

Inception

The Kids Are All Right

The King’s Speech

The Social Network

Toy Story 3

True Grit

Winter’s Bone

So many to choose from…
Best Actor *

Javier Bardem (Biutiful)

Jeff Bridges (True Grit)

Jesse Eisenberg (The Social Network)

Colin Firth (The Kings Speech)

James Franco (127 Hours)

Believe in yourself, you can do it!
Best Actress *

Annette Bening (The Kids Are All Right)

Nicole Kidman (Rabbit Hole)

Jennifer Lawrence (Winter’s Bone)

Natalie Portman (Black Swan)

Michelle Williams (Blue Valentine)

Don’t screw this up!
Best Supporting Actor *

Christian Bale (The Fighter)

John Hawkes (The Winter’s Bone)

Jeremy Renner (The Town)

Mark Ruffalo (The Kids Are All Right)

Geoffrey Rush (The King’s Speech)

I support you.
Best Supporting Actress *

Amy Adams (The Fighter)

Helena Bonham Carter (The King’s Speech)

Melissa Leo (The Fighter)

Hailee Steinfeld (True Grit)

Jacki Weaver (Animal Kingdom)

I still support you.
Best Director *

Darren Aronofsky (Black Swan)

David O. Russell (The Fighter)

Tom Hooper (The King’s Speech)

David Fincher (The Social Network)

Joel Coen & Ethan Coen (True Grit)

Where’s Christopher Nolan for Inception? There, I said it!
Best Animated Feature *

How To Train Your Dragon

The Illusionist

Toy Story 3
Best Foreign Language Film *

Biutiful (Mexico)

Dogtooth (Greece)

In a Better World (Denmark)

Increndies (Canada)

Outside the Law (Algeria)

Mas bien peliculas!
Best Documentary Feature *

Exit Through the Gift Shop

Gasland

Inside Job

Restrepo

Waste Land
Best Documentary Short *

Killing in the Name

Poster Girl

Strangers No More

Sun Come Up

The Warriors of Qiugang

easy category
Best Original Screenplay *

Mike Leigh (Another Year)

Scott Silver, Paul Tamasy, Eric Johnson (The Fighter)

Christopher Nolan (Inception)

Lisa Cholodenko, Stuart Blumberg (The Kids Are All Right)

David Seidler (The King’s Speech)
Best Adapted Screenplay *

Danny Boyle, Simon Beaufoy (127 Hours)

Aaron Sorkin (The Social Network)

Michael Arndt (Toy Story 3)

Joel Coen, Ethan Coen (True Grit)

Debra Granik, Anne Rosellini (Winter’s Bone)
Cinematography *

Black Swan

Inception

The King’s Speech

The Social Network

True Grit
Makeup *

Barney’s Version

The Way Back

The Wolfman
Art Direction *

Alice in Wonderland

Harry Potter and the Deathly Hallows-Part 1

Inception

The King’s Speech

True Grit
Animated Short Film *

Day & Night

The Gruffalo

Let’s Pollute

The Lost Thing

Madagascar, Carnet de Voyage

everyone knows who’s going to win this.
Live Action Short Film *

The Confession

The Crush

God of Love

Na Wewe

Wish 143
Visual Effects *

Alice in Wonderland

Harry Potter and the Deathly Hallows-Part 1

Hereafter

Inception

Iron Man 2
Costume Design *

Alice in Wonderland

I Am Love

The King’s Speech

The Tempest

True Grit
Film Editing *

127 Hours

Black Swan

The Fighter

The King’s Speech

The Social Network
Sound Mixing *

Inception

The King’s Speech

Salt

The Social Network

True Grit

Can’t believe this is the only nod for Salt
Sound Editing *

Inception

Toy Story 3

TRON: Legacy

True Grit

Unstoppable

Can’t believe this is the only nod for Unstoppable.
Original Score *

127 Hours

How To Train Your Dragon

Inception

The King’s Speech

The Social Network

Original Score. That’s what she said.
Original Song *

“If I Rise” (127 Hours)

“Coming Home” (Country Strong)

“I See the Light” (Tangled)

“We Belong Together” (Toy Story 3)

63 Ways to Build Self-Confidence

SandyHibbard — Sun, 09 Jan 2011 00:44:01 +0000

Steve Errey of Lifehack.org wrote this inspiring post I wanted to share with my readers:

Confidence is a tool you can use in your everyday life to do all kinds of cool stuff, not least to stop second-guessing yourself, manage your fears and become able to do more of the things that really matter to you.

But not many people realise that their self-confidence works just like a muscle – it grows in response to the level of performance required of it. Either you use it or you lose it. That’s why I’ve given you 63 ways to grow your confidence so that you can become a giant.

Learning is a Good Thing, so sign up for that evening class and enjoy it.

Get out of your own head by asking your partner or best friend what you can do for them today.

Hit the gym. The physiological effects will leave you feeling great.

Go to a networking event and focus on how you can be helpful to other people rather than being nervous about your own stuff.

Get crystal clear on the things that truly matter to you. If they’re not in your life, you need to bring them in.

Write a list of the things you’re tolerating and putting up with in your life, then write down how you can remove, minimise or diminish each one.

Look at a great win or success you’ve experienced and give yourself credit for your part in it. Recognising your achievements is not egotistical, it’s healthy.

Next time you’re at a social event, don’t just stick with the people you know – go and have a conversation with someone you don’t know and you never know what – or who – you’ll discover.

Next time you talk yourself out of doing something (a party invite, a challenging project or whatever else), say ‘What the Hell’ and go do it anyway.

Do one thing each day that makes you smile (on the inside or on the outside).

Look for the patterns of thought that take you to a place where you start second-guessing or over-thinking. Now imagine that your best friend went through exactly the same thought process and ended up holding themselves back – what would you want to say to them?

Ask out that girl or guy you fancy the pants off (only if you’re single, don’t want to get you into trouble).

You have to keep your mind well fed, so write a list of 20 things that keeps your mind feeling nourished and make sure you’re giving them room in your life.

Stop playing different roles and squeezing yourself into boxes based on what you think people expect you to act like.

Learn to catch yourself every single time you tell yourself that you can’t have, won’t get or aren’t good enough to get what you want.

Take yourself off auto-pilot – make deliberate decisions on what really matters to you.

Next time you come up against a risk or a challenge, listen to what you tell yourself and look for a way that that inner dialog can be improved. Ask yourself, “What would make this easier?”

Scared of looking silly? You and everyone else. It’s no biggie so don’t let it stop you. Say it with me – “It just doesn’t matter.”

Don’t think for a second that you can’t be confident. There are already loads of things you do with natural self-confidence, you just have to notice them and get familiar with how it feels. Look for the things you do where the question of whether you’re confident enough never arises.

Listen to your doubts but be ready to make deliberate decisions once you’ve heard them. Sometimes your doubts are there to let you know what you need to prepare for, so you can use them to your benefit as you move forwards.

Think of a time when it felt like a whole bank of switches in your head flicked to the on position and you were firing on all cylinders. What were you doing and what’s the reason it felt so great?

You’ve got a whole bunch of out-dated rules that determine what you do, don’t do, should do and shouldn’t do. These rules limit your thinking and limit your behaviour. Tear up your rule book and notice how free you are to make great decisions.

Do you get annoyed with yourself because you didn’t make the most of something or stepped back form an opportunity? Don’t beat yourself up because that’s just going to make you feel worse. Instead, be brutally honest and ask yourself what you gained from the situation and what you lost out on. Based on this win/lose balance, what’s a different choice you can make next time?

If you’d already done everything in life you’d have no need to be scared. Don’t ever think that being scared means you’re not confident, it simply means you’re going somewhere new.

If there’s someone in your life who puts you down or makes you feel small, you owe it to yourself to let them know that you expect something different from now on. You deserve better.

Flirt. It’s a harmless way to play around with connecting with people and having fun.

Reveal a little bit of the real you in a relationship that might feel like it’s in a rut.

Acknowledge and welcome all of your experiences – the good stuff as well as the bad stuff. It’s all equally valid and hiding things away because you don’t like them is just creating conflict.

Always recognise that you’re more than a match for any situation you might find yourself in, no matter how tough the going gets.

Don’t get swept up in the drama of what’s happening right now, look for more useful ways of engaging with what happens in your life.

Don’t automatically give in to the instant pay-off – it often means you’re selling yourself short.

When you feel like stamping your foot and yelling “I deserve better than this!”, take a step back and say “I can BE better than this.”

Confidence sometimes means admitting you’re wrong – always be ready to hold your hands up and change your mind.

Trust your instincts. They know what they’re talking about.

Fear is a way of letting you know that you’re about to stretch yourself and grow your confidence. That’s a good thing, so use it to take yourself forwards rather than run away.

Imagine you’re visited by a successful, confident, attractive and vibrant version of you from the future, a version of you who’s everything you hope to be. What do they want to tell you?

Don’t feel like you have to do everything yourself – sometimes the most confident thing to do is ask for help.

Take a chance on something tomorrow. Anything, big or small, just take a chance.

You need to be around people who make you feel like YOU, so spend more time with the people who support and encourage you and less with those who undermine you.

Stop struggling against the things you don’t like in your life – create a congruent environment around you that flows and allows you to be you.

No man’s an island, and you need to be a part of the world you around to feel confident. What can you participate in that’s important to you?

Forget the pro’s and con’s – do something bold in the face of your challenges and fears.

Work on developing the skills you need to win at the things that matter to you. What can you practice that would radically improve your chances of winning?

The body is a mirror for the mind, so shifting your body into a confident state can have surprising results.

Don’t get disheartened or demotivated when you get to 90% with something you’re working on – push through and you’ll see that the last 10% is where the magic happens.

Keep comparing yourself to others? Stop it, don’t try to validate yourself through comparison – you’re just peachy as you are.

Put your head above the parapet at work and speak up if there’s something you think could be improved or if you have an idea you think has legs.

If there’s something you’ve been struggling to understand for a while, stop trying to understand it. Accept it just as it is, fully and wholly.

Shy with new people? Not a problem, there’s nothing wrong with being shy and it doesn’t mean you’re not confident. Just don’t overthink it, start beating yourself up or thinking you’re less than because you’re shy – the more you think like that the worse it gets.

Your environment directly impacts your self-perception, so if you’re surrounded by clutter, paperwork and rubbish put a morning aside to clean up your stuff and get organised.

Write yourself a list of the amazing things you’d love to do in your life, and make a start by simply looking into the first one or two things that leap out at you.

Don’t make your happiness or self-worth dependent on being in a relationship or being validated by someone else. Find your inherent value first, and your relationships and confidence will be immeasurably better.

Your strengths can be used to overcome any of your weaknesses. We all have weaknesses but they only undermine your confidence if you let them.

The longer you leave that big thing on your to-do list the more it’ll drain you and the bigger it’ll seem – get it done and free yourself up.

What golden threads, themes, patterns and passions have always been in your life? If those things aren’t present in your life right now, you need to shift your priorities.

Your body image does matter, because if you have a bad relationship with your body you won’t be feeling confident in yourself. Get trim if you need to, just make sure you get along with your body.

Being confident is an ongoing process. It isn’t a goal or an end-point that you reach and then stop. Keep playing to the best of your ability and your confidence will always be there to support you.

Try a new path. The well-trodden paths of your life can easily turn from familiarity to apathy and disconnection. A new path wakes you up.

Don’t say “Yes” to taking on a task simply because you don’t want to rock the boat – you can politely decline requests you can’t meet and don’t need to create an excuse for it.

Look at the people you respect who seem confident – don’t copy them, but identify what it is they do differently that conveys confidence and what you can learn from it.

Make a plan to do something, then make deliberate choices to follow through. Seeing progress gives you important self-reinforcement.

When you feel yourself focusing inwards and becoming paralysed with doubt or fear, switch to focusing outwards at what you can engage and interact with.

Still beating yourself up for failing or screwing up? It might not be a barrel of laughs but it’s not going to help you get through it. Much better to recognise that everything, whether it turns out or not, is how you practice living a rich life.

Source: Lifehack.org

Social Media Productivity – 13 Tips to Maximize Your Time | Strategy Consulting and Strategic Planning

SandyHibbard — Fri, 17 Dec 2010 18:07:02 +0000

Social Media Productivity – 13 Tips to Maximize Your Time | Strategy Consulting and Strategic Planning.

I found a great article that is perfect for getting your social media planning ready for 2011 – here is the latest post from BrainZooming.com. Lyric Marketing wants to know how you are planning to market your business in 2011? Have you sat down to write your plan? When will you launch your first marketing video? How many do you plan to do each month? What will be your subject? Remember, it doesn’t exist unless it has been written!

Love and Peace!
Sandy

Sandy Hibbard Wright is devoted to providing premier marketing services to help you build your brand and LEAP to the next level in your business. Her company, Lyric Marketing and Design, has strategic plans that focus on social media, web, email and print marketing. Email sandy@lyricmarketing.com or call 214-208-3987 to learn more and develop your strategic marketing plan for 2011.

*******

It’s pretty common knowledge that implementing an effective social media strategy takes time. That makes tips on how to maximize your social media productivity, such as those shared by Todd Schnick, co-founder of #Innochat, on his strategy for allocating your time very valuable. Todd’s recommendation was to divide your social media participation time into thirds, with 1/3 of your time within each category:

Observing / listening in others’ social media outlets
Participating in others’ outlets through commenting, guest blogging, etc.
Creating content and being active within your own outlets

Ever since Todd shared that concept in early 2009, his social media productivity strategy has been front and center in my mind (and ensconced in my social media strategy presentations). The truth is I rarely come close to this balanced approach since creating Brainzooming content definitely represents the majority of my time.

One way of improving your time allocation though is by investing your effort in activities which contribute to more than one of these categories. The following list includes some of the multi-category approaches I have tried.

13 strategies to maximize your social media time efficiency

1. Use tweets with your original content as input to create a blog post. For example, this blog post on 5 personal strategies started as a series of individual tweets.

2. Comment on another blog and use the comment as the basis for an original post on your blog.

3. Do a post comprised of comments (or links) other people have shared on Twitter you’ve found valuable.

4. Incorporate Twitter-based responses you’ve received from others on your content / ideas / tweets into a blog post.

5. Write a post inviting guest posts for your blog, then tweet links to your invitation post to solicit guest bloggers.

6. When you come across someone interested in topics related to your blog, ask them to do a guest blog post (and refer them back to the post in #5).

7. If you write a guest post for another site, do a complementary post on your blog pointing your followers to it.

8. Participate in Twitter-based chats on topics of interest (#TChat – Tues at 8 pm ET, #Innochat – Thu at 12 noon ET, #Ideachat – Monthly, 2nd Saturday at 9 am ET) and use your comments during the chat as the basis for a blog post.

9. Create your own Twitter chat linked to your blog topic to benefit your audience.

10. Use answers you’ve created for LinkedIn Q&A or other discussion groups as starters for blog posts.

11. Write a response article to a blog post you’ve come across via Twitter, RSS feeds, etc.

12. Use what people on Facebook, Twitter, or other networks are talking about as the inspiration for a post. Be sure to include links to the original conversation, including letting the people you’re referencing know about it so they can promote it within their networks.

13. Answers to reader questions can be reformatted into blog posts. This post was originally an email response to a reader’s question about how to strengthen his social media participation without taking too much time from necessary business development activities!

What are you doing to maximize your social media productivity? – Mike Brown

The Brainzooming Group helps make smart organizations more successful by rapidly expanding their strategic options and creating innovative plans they can efficiently implement. Email us at brainzooming@gmail.com or call 816-509-5320 to learn how we’ve developed integrated social media strategy for other brands and can do the same for yours.

8 tools for upgrading your Twitter experience | SmartBlog on Social Media

SandyHibbard — Wed, 06 Oct 2010 17:02:01 +0000

Here is a great article on tools to help you use Twitter better! Thanks to SmartBlog on Social Media.

Admit it: You might love Twitter as a social network, but you probably don’t love it as a service. Twitter is the Yugo of social tools — it can take you wherever to need to go, but there aren’t a whole lot of bells and whistles. Of course, Yugos probably broke down less often.

Twitter’s simplicity is probably a big part of why it has attracted so many new users over the last four years, but once you master the basics, it isn’t long before you find yourself wishing there was an easy way to unfollow inactive users or send private messages to several people at the same time. The good news is that Twitter makes it easy for developers to create tools that can take your Twitter experience from Yugo to Lexus without too much fuss.

Here are eight Web applications that you can use to kick your account into a higher gear. Note: For simplicity’s sake, I won’t get into full Twitter clients, mobile apps or analytics tools today — those weighty topics will have to wait for their own posts. Click the link below to read the entire article.

8 tools for upgrading your Twitter experience | SmartBlog on Social Media.

What do you think about social media marketing? Stop a minute to take the 1st Lyric poll

SandyHibbard — Thu, 26 Aug 2010 05:40:33 +0000



New York City from my iPhone
SandyHibbard — Sun, 11 Jul 2010 18:21:13 +0000
Last month I had a chance to visit my niece and her hubby, Melissa Hibbard and Hamid Rahmanian (they are independent documentary film makers in Brooklyn, NY – click here to see their latest film The Glass House).  Had a blast and got an local view of NYC.  They took me to their favorite restaurants, and Melissa and I shopped her favorite stores in SoHo and the lower east side and “alphabet city”.  What I love about NYC is that life is happening all around ALL the time!  Such diversity.  You wouldn’t believe the experience I had at the Whole Foods store at 14th and Union, 100 people lined up in 5 lanes to check out their groceries – I think in Texas we would have had several people going “postal” but there everyone just seemed to know what to do next and didn’t seem to be in any hurry.  It was a nice change from my suburban life I live here in Dallas.
I have lots of photos I am processing from the trip, so stay tuned and check back often to see more.  I will be publishing them all on my photo site www.LensQueen.com.   My first grouping is a small collection of photos I snapped using my “best camera” (Chase Jarvis says the best camera is the one that’s with you!) – my handy Apple iPhone 3GS (haven’t upgraded to the OS4 yet, waiting for my AT&T upgrade coming in February).   Here are a few to tease you, be sure to hop over to LensQueen.com to see the entire gallery.  Love and Peace!




   


A night at the Winspear Opera House to see Madame Butterfly
SandyHibbard — Sat, 08 May 2010 16:02:43 +0000
The amazing Winspear Opera House in Dallas was the setting for the performance of Pucini’s Madame Butterfly.  I had the good fortune to attend the performance last night and had a blast.  The beauty of the architecture of the new Performing Arts Center in downtown Dallas was breathtaking!  Here are a few photos taken with what Chase Jarvis rates as the BEST CAMERA – the one that’s with you! In my case my trusty iPhone (to see all my photos visit me at my Facebook page):






   


7 ways to create my own saleability or demand
SandyHibbard — Mon, 19 Apr 2010 23:27:29 +0000
 
 
 
 
One thing is for certain in today’s business climate, when there is no demand for your services, there is no business.  Creating the need then becomes one of the primary focuses for any business development professional.  Whether you are a musician who needs gigs, a photographer looking for a photo op, a graphic artist needing a project, a Realtor® looking for a new listing or buyer, or a loan officer needing to close a refi or mortgage deal, you need a steady influx of leads and prospects.  In the old days we were taught that you had to make X number of calls to have X number of appointments to make X number of dollars.  Somewhat true today.  But thank goodness we now have access to other methods than the telephone and are connected to the entire world through the web and social networking – our sphere has just been enlarged!
Creating a demand for your product or services requires a steady, clear, concise and consistent marketing plan.  People are just not going to wake up one morning with the desire to call Mr. Biz Guy for his product.  And Mrs. Jones isn’t going to call you to book your services.  There has to be a need first.  Then they have to know about you, and maybe then, they will call you.  Here are a few tried and true marketing pointers that if implemented and carried out will help create a demand for your services and keep your phone ringing for business… 

Know      your product(s).  How can you market yourself if you      don’t know what you are selling?       What are the key selling points?  What aspects make it superior to your competitor’s      product?  Tell “them”      something about it.  Educate!
Target      your market. What market are you going      after?  Who is your      customer?  Decide SPECIFICALLY      who your target audience is, what they look like, how much money they      make, where they live, what car they drive, etc.  Once you know your audience then you are ready to      proceed to the next step.
Create      your database. Now that you know your product and “who” your      market is, how are you going to get your message to them?  Build a database of the      individuals/businesses that you intend to market to.  Have on-hand and access to their      names, contact information. Keep this info updated and accurate.  Add to it daily.
Create      your message. Now, what are you going to      say?  What message are you      going to give them?  Who are      YOU?  Get organized with your      marketing materials.  Create a      professional “identity” that will be carried across all marketing      lines.  Tailor your message to      you, your company, and your audience.
Establish      your budget. Not just your financial budget, but also your      time budget and imagination budget.       How much money can you spend and how much time can you allocate to      your marketing and how much imagination do you have to put into it?  Decide, create, implement and      stick to it.
Market      consistently. Go for it!  Carry out your marketing plan      religiously, and passionately.       Don’t expect a return right away.  Look at it like you are teaching a class to a remote      audience, a passing parade.       Keep sending out your message, educating your markets on the      importance of your services and creating a demand for what you do.  This is how you become “visible”      in your market.
Diversify! If you are not diversifying your marketing, you are missing      business.  Don’t get stuck in      one form of advertising or marketing.  Hit them all!



Twitter,       MySpace, Facebook, LinkedIn, Plaxo, Bebo, and other social networking sites
Your       website
Blogging
Direct       Mail
Telephone
Email
One-on-one
Sponsorships
Industry       Associations
Presentations
Seminars
Master       Mind calls


Marketing yourself and creating a demand for your product and/or service requires a commitment.   Recognize that your goal in marketing is to simply tell people what you are doing in your business. Your growth will be in direct association with your commitment and focus on aggressive marketing strategies.