Success Strategies for Your Salon Website

How Google “Finds” Your Salon or Spa

David Glendinning — Thu, 10 May 2012 18:30:21 +0000

I’ve always said that it’s no good having a website for your salon or spa business without it being easily found in the search engines.

And the most important search engine is Google! There are many others, but the fact is most people searching on the internet use Google as their search engine.

So if you want your prospective clients to find you, then your business better show up in Google.

If you want your business to be the 1st choice for these prospective clients, then you want to aim to be the first business listed in Google.

Now… there are plenty of website companies out there telling you that they can get you listed #1 in Google, and to a salon or spa business owner, that might be appealing enough for you to spend money with one of them for that to happen.

But I’m telling you right now… it’s not always going to be achieved!

Let’s say your business is located in Sydney, Australia.

I’ll just about guarantee that your business is not going to be ranked #1 in the city of Sydney!

And anyone promising you that, telling you it’ll only cost you a few hundred dollars, is likely to be full of sh%t!

Yes… it’s possible.

But unless you’re prepared to spend upwards of $10,000 over the next 12 months trying to achieve that, it’s highly likely it’s not going to happen!

The reason it’s likely not to happen is because of the competitiveness of the “Sydney” keyword.

Doesn’t matter if you’re a hair salon, beauty salon or day spa.

To be ranked #1 in Google for that keyword is going to be a very expensive task. And even spending a lot of money doing it, may not ever produce the result you wanted.

And I doubt if many of you are prepared to “gamble” that amount of money!

But right now, I want to digress for just a minute… I want to explain something very important.

There are 3 types of search results

1. Paid advertising results – using Google Adwords Pay-Per-Click (PPC) program.

The PPC results vary from day to day, dependent on how much a business owner is prepared to pay, on that particular day, to have their business advert displayed at the top of the search results.

If for any reason they stop paying, their Ad will diasppear.

This is the Google Adwords program and it makes Google a lot of money!

2. Google Places listings

These are the Google Business Listings, referred to as Google Places. The top 7 Google Places listings are displayed here, based on the geographic location (physical address) of your business.

These listings are free, unlike the Google Adwords listings.

How do you get ranked in the Top 7? That’s a complete different strategy to the Google Adwords campaign and not something I’m going to get into right now. If you want to know more about this then checkout this link – Salon Google Places

3. Natural Organic search results.

Then there are the “natural organic” search results. These listings stay pretty much the same each day and cost absolutely nothing.

These listings are based on the quality and design of your website. If Google decides that your website is very “relevant” to the search term, then it will “rank” your website above your competition.

One thing to note here. If you employ an effective Google Places strategy, then the “Natural Organic” listing can “join” your Google Places listing as ONE combined listing.

So… back to the title of this article “How Google “Finds” Your Salon or Spa”.

Well, if you haven’t quite discovered it yet, it’s based on your geographic location.

Let’s say your business is a “Hair Salon”.

If a prospective client searching for your services types that into Google, it will provide results within a short distance of where you presently are.

Google’s got very clever doing that.

You may have heard the term “geo-targeting”. The term is used a lot when talking about smart phones like the iPhone.

Google knows where you are located, so the search engine provides results within your vicinity based on the keyword you typed in.

To get around the “geo-targeting” of search results, the person searching would have to type in “hair salon sydney” or something more precise “hair salon surry hills” (which is a Sydney suburb).

Now… let’s go back to those website companies that promise you a #1 listing in Google.

These companies are more than likely referring to your geographic location. So if you’re based in Surry Hills NSW, then that’s what they will try and get you a #1 ranking for.

Put simply… they’re more than likely just going to ensure you have a Google Places listing.

That’s not a bad thing… you should have a Google Places listing.

But don’t expect miracles for a few hundred dollars!

There are a few “essential elements” you require if you want your business website to produce great results.

And by that I’m referring to more clients into your business. Your salon or spa website is a tool to bring more money into your business. To achieve that requires many more parts than just a #1 listing in Google for your geographic area.

So BEWARE! Beware of those so called “website experts” promising the world for a few hundred dollars. Spending that amount can be worthwhile, but it will only be a small part of a complex system and it may not give you all the results you’re wanting or expecting.

If you’ve got more questions, click here to contact me

I’m going to give you a few more tips next week… stay tuned.Related Posts:

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Another Salon Website Success Story

David Glendinning — Wed, 29 Feb 2012 00:04:08 +0000

So you want to be the number one Salon or Spa in your area, yeah?

Want to be the best?

Want to be the most profitable?

Want to crush your competition? That one may sound a bit harsh, but truth be told, business can be tough and of course you want to do better than any of your competition.

And you also want to stop the struggle. You want to pay off any debt, pay your bills, pay your staff… and pay YOURSELF.

And when you pay yourself, you want to know that YOU, as the business owner, gets more money than anyone else.

We all go into business with that goal. But the reality is usually very different.

Today I want to tell you about Deborah, a Salon owner in NSW.

She decided to do something a little different.

It was about 2 years ago that Deborah first contacted me. She was a struggling Salon owner and at that time she couldn’t really afford to do anything about her situation.

Then about 3 months ago she contacted me again. She’d been able to scrimp a little money together and so we put it to good use.

She’d had a Salon website for about 5 years. When I asked her a few questions about it, it became very clear that it was a TYPICAL Salon website that just didn’t WORK.

She was unaware it wasn’t working until I explained what it SHOULD be doing for her business.

She thought it was just like any other Salon website that she had seen and so that should be good enough.

Little did she know!

So I re-built it. Her website was now one that attracted visitors to TAKE ACTION.

It’s what I refer to as a LEAD GENERATION website. That’s a website that encourages new clients to contact her Salon immediately they visit the website.

One other benefit of her website after I’d finished with it was that it appeared #1 in the search engines for a variety of keywords related to her services.

So it was now being FOUND by people who were looking for a Salon in her area.

Here’s how it works… you must first be FOUND, then you must ENCOURAGE the visitors to contact you.

So… what’s the results.

Take a look at this image:

This past week, 19 new clients have contacted her Salon. Each one of them has provided their name, email, home address and telephone number. This is an automated process. It requires no input or work by Deborah. It’s like an employee you never have to pay or worry that they turn up for work.

This is a TRUE lead… not just a website visitor.

They will either telephone the Salon, or Deborah will contact them.

Here’s what will happen with those 19 new leads.

At least 60% will visit the Salon – that’s 11 new clients.
Of those 11 new clients, 70% will return more than once – that’s 8 repeat clients.
On average those 8 clients will return 5 times in a year spending around $80 each time.
That’s $3,200 over a 12 month period. It’s actually more than that due to the other incentives Deborah is offering them to keep coming back.

Remember – that’s the results over 12 months from just 1 week of website leads!

Multiply that effect by 52 weeks. Even if you multiplied by just 40 weeks you’re looking at an increase in annual sales of around $128,000.

All from a Salon Website – that WORKS!

How much did she pay for this website. In Deborah’s case it was around $1500.

That’s a great return on investment! In fact, you could spend that much on a newspaper or magazine Ad and be lucky to get 1 to 3% of that.

Yet I see Salons & Spas struggling with their lousy websites each day… having absolutely no idea of what potential they are missing out on.

To me, and many of the Salon / Spa owners I work with, the internet offers the best return on investment that any other media.

That is, when you get it right.

Click here if you want this sort of Salon website

If you want to see her actual website, then leave a comment below and I’ll send you some more details.

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Salon Email Marketing Success Story

David Glendinning — Wed, 15 Feb 2012 06:20:07 +0000

How One Salon Owner Made Money On Her Day Off… This is a great story. Yvonne has a hair salon here in Perth. It’s a funky little salon that she operates herself.

She’s had staff before, but like most salon owners, has been finding business a little tough over the past year or so. Staff have come and go and she’s found on more than one occasion that staff aren’t that great at bringing in as many clients as the salon needs to keep everybody busy.

How many of you have that problem?

Your staff are content to just go with the flow, do what they have to, nothing more.

So Yvonne’s trying to run it by herself right now… and it doesn’t leave much time to do everything that’s needed.

Like putting together promotions!

Yvonne’s even tried the dreaded “coupon deals”. Now that nearly wiped her out. She listened to the coupon salesperson and promoted a “real cheap” offer that sold 100′s of coupons.

She won’t be doing that again in a real hurry!

Now, I was able to get 30 minutes of Yvonne’s time and I showed her how easy it could be to put together an offer and then send it out to her client list.

She explained how tough business was. To her, $500 in sales was a good day. A good week is one where she can pay her bills… and maybe have a little left over for herself.

Fortunately, despite how busy she is, she’s been able to keep her Salon Potential database up to date. And it had about 400 email addresses of her clients.

I caught up with Yvonne on a Friday. By the end of that day I was able to setup a promotion ready to be sent out.

We were going to be selling a package for $127.

We decided we’d send it out on Monday. That’s Yvonne’s day off. She could divert the phones and take any calls that came in.

I sent the email out about 8.00am. By the end of the day she had sold 5. That’s $635 in sales on her day off.

And we set it up that she takes payment at the time they make the booking. So that’s money in her bank account TODAY.

It’s been 2 days since the promotion went out. She’s now sold 7 packages totalling $889… and we just sent out another email.

That’s a big strategy right there! You don’t just send a 1 email promotion. Each promotion has a strategy in place to get maximum results.

Here’s what Yvonne has now discovered!

You can create a promotion that MAKES money and you keep 100% of the sale (no more coupon deals)
The importance of keeping her client database updated
She can take ACTION to GET her telephone to ring. No longer does she have to HOPE for the telephone to ring for new business.
A very LOW COST way to generate business.
That you can do this strategy regularly. It’s not a once off thing.

You may think the amount Yvonne sold is small. Yes it is… but let’s keep it in perspective. She has now worked out that she can make 50% of her weekly turnover with a well planned promotion.

And this is in addition to how Yvonne usually gets all her business. Usually it’s re-bookings, clients telephoning to make an appointment, maybe even a referral from a satisfied client.

She’s now added a powerful tool to her business AND now understands how to increase sales and profits.

Yes it’s easy… but NOT really! It is if you know and understand the right strategy;

to create an offer that sells
how to “present” an offer in an email
what tools are needed to “send” the email to her database. This part can be difficult.

Can you do this? Yes you can! And if you want quick results for your salon or spa business then click on the following link.

Click Here To Register

This link will take you to my fast track form. Complete your details and then I’ll give you a telephone call.

I’ll show you how you can do what Yvonne has done.

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Your Salon Success Internet Model

David Glendinning — Tue, 07 Feb 2012 09:47:07 +0000

Are you confused with what the internet can do for your Salon or Spa business.

Well, be confused no longer. Here is the model that successful salon or spa owners implement into their businesses.

So, if your business is not quite getting this right, then this is the model you want to follow.

Here it is:

1. Your business must have a website, Increasing numbers of people are searching for your services using the internet. You need to put your salon or spa in front of them.

However, your website must be different to the majority of other salon or spa websites in one unique way.

Here’s why; Your website may start to get a lot of traffic (visitors). You have a very short time to capture their attention before they leave your website… never to return.

The ultimate prize is to “capture” their name, email and contact details including their telephone number.

That is, your website must be lead generating for your business.

Here’s an important point you need to understand. A “lead” is not a person who visits your website. A “lead” is someone who provides their information through your website.

99% of salon and spa websites miss this point big time. By using your website to generate real “leads” for your business, you will be creating a 24 hour/7 days a week “money-making” marketing system.

2. Your website must be prominent in the search engines for your specific geographic location.

That is, your website must be able to be found!

Too many salon and spa websites miss this point big-time! The biggest search engine – Google, is constantly changing how it ranks and lists websites.

Most businesses rank well in Google by pure chance. Many salon and spa businesses may have a website but struggle to be found in a search engine.

It’s like having a big expensive billboard… in the desert! No one can see it.

You CAN improve your search engine rankings when you understand how to set things up right.

When you out-rank your competition, you will get more visitors to your website.

3. You must be updating and increasing the size of your client database and it must include email address and mobile telephone number.

This is not a website “thing” but it does contribute to your online success,

The ability to email your client list is an essential tool for pro-active marketing.

You can have your telephone ringing with clients who want to buy within a few minutes of sending an email.

And you must be doing it consistently, not just every few months or so.

4. You should have a Facebook page and you should be promoting the page to your client list.

Many salon and spa owners do have a Facebook page… but do nothing with it! They haven’t made a post in 6 months, nor do they tell their clients that it exists.

Facebook has the power to instantly notify your clients of events, special offers and news.

It’s a great way to stay in touch with your clients… and it’s FREE!

5. You should be making offers to your client list on a regular basis and communicating this through all the media you have available;

- newsletters
- email
- Facebook
- inside your salon or spa

I’ve mentioned this strategy before and it’s worth mentioning again. You will get the greatest rewards when you do this consistently.

It’s pro-active… instead of waiting for clients to call you, you are making them call you!

This is possibly the most overlooked opportunity YOU have to massively increase your sales!

6. You should be consistently adding content to your website. And you should have the ability to do this yourself, without the need for a website designer to do it for you.

The latest website building software allows you to be in control. No more website designers needed for you to add or change the content of your website.

7. You should be consistently improving your presence and rankings in search engines.

There are things you can be doing each month to achieve this. The better your ranking, the more visible your business becomes.

How would you like to open your business on the busiest street in your city or town? Just imagine how many more clients you would get.

That’s what it’s like to have the top ranking in a search engine, in your city or town… without the high rent cost!

That’s about it… my salon success internet model that could have a massive impact on the success of your business.

And all of the above is what I can achieve for your business. I’ve done it for many others and I can do it for you.

As I mentioned yesterday, I’m accepting applications for 3 salon or spa businesses to implement my salon success strategy for them.

Don’t be concerned about the cost… it’s not expensive. Each one of you has different requirements and I can tailor a solution particular to you.

Click Here To Apply Now

In fact, I’ll show you how to get your investment back in a very short space of time!

You just need to fill out a quick form with your contact details. I’ll then get on the telephone with you and discuss what can be done for you.

You can then decide whether you wish to proceed or not.

You’ve nothing to lose but plenty to gain. You could be the #1 choice in your city or town for your services.

What would that mean to YOUR business?

Click Here To Apply Now

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What’s a Weber BBQ got to do with your Salon?

David Glendinning — Mon, 30 Jan 2012 00:03:26 +0000

Yesterday my girlfriend wanted to buy a Weber BBQ. These things are amazing. They’re a small, very efficient BBQ that cooks your meat, fish, whatever… to perfection.

Anyway, it was Sunday afternoon, off we went to the BBQ shop. The shop owner started to tell us about each of the different models but my girlfriend… her name is Gerri… had already done all the research using her Ipad on the internet and knew exactly what she wanted.

“I’ll have that one”, she said. “Great choice” said the shop owner… “unfortunately the last one was sold just 10 minutes ago. We’ll have more stock during the week.”

This wasn’t going as expected. When Gerri gets it in her mind to buy something she fully intends to walk out with it under her arm. Tonights BBQ was already defrosting on the sink back home. Our thoughts of enjoying a pleasant evening with great food cooked on the BBQ was fast disappearing.

Not to worry I thought. Let’s go to another shop. We jumped back into the car, Gerri turned on her Ipad ready to check out the internet for other shops in the area.

Easily found… a quick telephone call to check if the model she wanted was in stock… Yes, it was.

A few hours later we’re enjoying the BBQ dinner.

So what’s this got to do with you?

It’s a great example of how people are using the internet. People use the internet to research products and services, to FIND relevant information.

They expect your business to be online.

Some time ago I told you about Deanne, a Salon Owner who wanted to get her salon business online.

In my Blog Post “One Salon Owners Website Journey” I explained that her business couldn’t be found on the internet. If you searched for her service you wouldn’t have found her anywhere.

Today it’s different!

She now ranks #1 amongst all her competition.

When you search for “beauty salon” in her area, this is what you get

She’s doing EXACTLY what is expected by internet users. Making her business VISIBLE for anyone to find quickly and easily.

Unfortunately, not every Salon owner can say the same thing!

When you get it right, your salon business can appear on the Internet as the BIGGEST, BEST salon in town.

Imagine you’re walking down the main street of your city or town looking for a place to eat.

You’d probably walk into the nicest place… probably where most people are already eating. You’d never walk into an eating house that is empty, or hidden away in a back street.

You’re most likely to walk into the most VISIBLE place that attracts your attention FIRST.

That’s exactly what you can achieve on the internet.

That’s exactly what Deanne has now done with her business.

It’s exactly what my girlfriend Gerri did to buy her Weber BBQ.

Right now, I’ve got 3 spots available for savvy salon owners that want to achieve the same thing.

What would it mean to your business, to be the #1 choice in your area. For Deanne, right now, she’s attracting new clients into her Salon.

Click Here To Take Action Now

It’s a short form for you to complete. Fill it out then I’ll give you a call to discuss what your Salon could achieve. Then you can decide what you want to do about it.

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The Power Of Google Places For Salons

David Glendinning — Fri, 30 Dec 2011 00:43:25 +0000

I’ve just completed another Salon Success Website for one of my clients and I was just doing a regular review of the salon online system that has been setup.

I wanted to check where online visitors were coming from and what they were searching for to find her business.

So I went and checked the Google Places data for her business. It tells me the amount of times the business was “shown” in Google search results and the amount of times visitors clicked on their business listing.

Google Places is a fantastic tool for salons and when setup correctly it can be a very effective way to get NEW clients into your business.

Here’s what’s really cool with this tool. When combined with your salon website, you can quickly get listed BEFORE your direct competition (those in your LOCAL area) and ATTRACT MORE clients into your Salon.

PLUS, you can get some very valuable information on what prospective clients in your area are looking for!

Let me show you.

Below is a screenshot of the TRAFFIC data for my clients business.

The blue line is the amount of times her business was shown in search results that prospective clients searched in Google for.

The green line is the amount of times these prospective clients “clicked” on her business listing. That is, they actually wanted MORE information about her Salon.

That’s a genuine “LEAD” for her business. It’s a prospective NEW client wanting to know details of her Salon.

The data you see covers a period of 1 month up to today. If I just look at the week leading up to Christmas, I can see that 16 people clicked through for more details on her business.

That’s GOOD news. 16 prospective NEW clients!

Here’s what else I can see. From the 24th December up to today, there has been no traffic at all. Even allowing for some delay in updates of the data, you can see that traffic drops off considerably from Christmas to New Year. I’m expecting that people are on holidays and not doing much online searching for this type of business.

Now here’s another COOL feature of Google Places.

Down the bottom of the data is “Top Search Queries”. You can see that the number 1 query is the term “day spa”. Results 2 and 3 is the salon business name.

But look at #4. The term is “wedding makeup”.

People are searching for that SPECIFIC service and finding my clients business. I can now go and create, and optimize for search, a specific page for “wedding makeup” on her website. Plus I will ensure that the Google Places listing contains more information for that service to ATTRACT MORE clients.

Here’s a FACT, direct from Google;

97% of consumers search for local businesses online.

Are they finding YOU?

The Google Places tool takes away the “guesswork” and helps identify more OPPORTUNITIES to attract new clients.

I bet many of you provide the same service, or some other unique service… but is your online business information presenting your services so prospective clients can find you?

For many of YOU… the answer is NO!

Setting up Google Place correctly for your salon or spa business is a #1 priority for your online success.

What would happen if one of your direct competitors setup their Google Places listing before you and started attracting MORE clients to their business?

In fact, that’s what happens when a “savvy” salon business owner gets my assistance.

They get a huge “JUMP” over their competition by being FIRST!

They then discover what their prospective clients are searching for… and can make BETTER business decisions.

If you’d like to have me, help YOU, set up Google Places for your Salon, then just click on the following link.

Click Here For Google Places Help

And if you have any questions or comments, feel free to leave a comment below.

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One Salon Owners Website Journey

David Glendinning — Mon, 14 Nov 2011 02:03:01 +0000

Today I want to tell you about Deanne… a beauty salon owner who wanted to get her salon business online. I met her 10 days ago and at that time she had absolutely NO internet presence. You wouldn’t have been able to find her business anywhere online.

But first, I want to explain to you why you should have a business website for your Salon or Spa.

If you own a business today your customers EXPECT you to have a web site and even be contactable by email.

To enjoy all the benefits the internet has to offer, your salon website must be able to be FOUND and ATTRACT.

But here’s where most get it wrong. They don’t design it to FIT the way the internet media is being used by the billions of people who access it each day. People use the internet to research products and services, to FIND relevant information.

Many Salons & Spa businesses have websites. But one of the biggest problems I find is that they’re not designed for their customers. Usually they’re designed by the owner, for the owner… to satisfy their creative ego!

They don’t ATTRACT!

Usually the websites full of rubbish… stuff the business owner THINKS visitors to the website want to know. And a big part of it is designed to show “look how great I am, look at me, i’m fantastic”

Here’s an example… (salon name has been removed). I just went and checked out one hair salon’s website where the main element presented to the website visitor was their business vision…

“Exclusive, personalized one on one service. Offering the most professional personalized and fashion forward advice in (removed) At (removed) you’ll arrive feeling at home and part of a family and be guided by a team that’s highly educated to ensure you leave breathless.”

What’s that supposed to mean? And is it designed to get the website visitor so “enthralled” that they then pick up the telephone, dial the number and announce “just this morning I woke up wanting to find a hair salon that had this Vision… please book me in!”

I don’t think so!

Here’s some of what website visitors really want to know;

where are you
Are you open
What’s in it for me
Can I connect with you (phone, facebook)
Are people raving about you

Couple of big things there… where are you, whats in it for me!

I doubt that prospective clients will travel a great distance to try you out on their first visit… you must be convenient to where they are right now. Are you being FOUND in the right location?

Are you offering anything that gets the visitor’s attention! New clients would be attracted to you for many reasons… they may need a new look, want a hair repair job, have a formal event coming up and want to look great, need a colour etc. Are you ATTRACTING?

Having a website that fits what people are looking for is perhaps the cheapest, easiest way to grow your business. And it must be easy to find you in your particular area.

So right now… what are YOU doing wrong!

Ok, you might disagree with me for whatever reason. But understand… I’m talking from the view of your prospective client who right now is searching the internet looking for your particular service and is willing to pay you for your services.

So I don’t give two hoots if you disagree with me. You can be “RIGHT” if you want. I’ll continue to work with those who would rather make money based on what I have discovered really works for salons and spas on the internet.

Which brings me back to Deanne… a beauty salon owner who I met just 10 days ago who wanted to get her salon business online.

And today, just 10 days later… here’s what she has.

She now has a website for her business, that is now appearing in search engines, that may very soon be at the TOP, outranking all her competition for her particular geographic area.

She is being FOUND!

PLUS, she has a great big ATTENTION grabber for her website visitors that gives a STRONG reason for them to make contact with her business.

She is ATTRACTING!

It’s been kept simple (because business on the internet does not have to be complicated) and ALREADY she is getting results.

All within 10 days!

It doesn’t have to take months and months nor does it have to be expensive.

And here’s the best bit. If Deanne wants to “grow” her website she can do it herself. There’s no need to spend money with web-designers. She has total control over her adding or changing her website content.

If you’d like to check out her website then just leave a comment below and I’ll send you the details. You’re not getting this sort of information without a little effort on your part… go and leave a comment below

And if you need a website for your business, or you’re starting to think that maybe your website is not quite hitting the mark, then do something about it and complete your details at the following link;

Click Here To Fix Up Your Business Presence Online

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When A Website Just Isn’t Enough

David Glendinning — Thu, 03 Nov 2011 23:42:23 +0000

You go and invest a lot in a salon or spa website.. what’s next? Do you just sit back and hope (maybe pray) that it brings a horde of well-paying clients into your business?

Or do you give some thought on how best to actually make it work for you – how you can profit from the money you spent, just like you would with any other type of advertising media you may choose to invest in.

Your website can be a great marketing tool. But it’s only the beginning part of a complete online marketing system.

There are many parts to it. And if you DON’T take control of each part you may end up with just an expensive piece of internet real estate that no one can ever find!

Let me explain. And to help me do that you first need to understand what consumers are now doing.

More and more consumers are going online to gain an opinion on a particular product, company or service.

The internet has become very “social”. Imagine it to be like a giant coffee shop full of people who meet up and have something to say, maybe even gossip about.

And they “publish” this gossip all over the place. Take, for example, people complaining about a product or a service they have recently experienced – referred to as “negative opinions”.

These negative opinions are broadcast all over the internet. I’ve seen many salon and spa reviews that have been published on the internet that the business owner possibly has no idea about.

Check the Google Review below, written about a particular day spa… (note: this took me about 10 seconds to find when I searched for a day spa in a particular area)
See their recommendation – “Avoid This Place”.

And this comment has been published on the particular business’s Google directory listing… right under their business name… available for all to read.

You’ll like this: I rang this day spa and told them they had this negative review. Guess what… they didn’t know about it… and they didn’t really care.

The owner told me that they have many other clients really happy with their service. That’s great… unfortunately those clients don’t go and publish their opinions for all to see, unlike the negative ones.

Now, I agree with the owner… they shouldn’t be concerned about it as a reflection of their usual level of service.

BUT… they are NOT their potential NEW clients!

How much new business will they miss out on from people who are searching on the internet for their particular service.

I think they’ll be losing a GREAT deal of new business! And that’s just from 1 negative review… what if there were many!

There is a way to fix this… but as the owner was not too concerned about it, nor about my “good samaritan” effort in telling them… I just told him to have a great day and hung up.

But back to my point: having a website is just one tiny piece of the internet puzzle. There are many more parts.

But there’s good news… all of the “internet parts” don’t have to be in perfect synch for YOUR business to prosper on the internet.

You just have to get a few parts working right.

Here’s what I mean.

When I talk to many salon and spa owners about their “internet presence” they tell me they want to showcase all their services, show how great they provide these services, and then create something that reflects the fantastic ambiance of their business.

They want something all “touchy and feely, warm and cuddly”! Something they can impress their family and friends with and say “look how pretty my business is”.

And many of them want to be able to SELL everything on their website. From their services through to all their products.

That’s all great… and then I ask if they’ve got a budget of 20 thousand dollars plus to invest in their idea of their dream website, so that they can impress their family and friends.

Most salon and spa owners then start to get a little twitchy when I mention that figure! Because that’s what you could be spending if you go down the “touch, feely, warm and cuddly” path.

Small business can’t afford that… it’s too risky on low margin services!

It’s right then that I start to educate them in the fine arts of the internet world for small business. And I say to them;

“what would you think of a website that could bring in 10 to 20 NEW clients per month, at a fraction of the cost I mentioned earlier. And this website did this month after month… without ever taking a day off!”

It’s about creating a “low-cost” marketing tool that ATTRACTS new clients and has potentially very high returns that are easily measurable. This is far more efficient for small business than spending $20,000 plus to impress your family and friends.

It’s about now they start to get a little interested… Remember when I said that you only have to get a few parts working right for your business to prosper.

All you have to do is create “a website lead generation system”. And to put it simply, that’s ALL your website needs to do.

Consistently generate NEW leads that become NEW clients! I call it “Function over Form”!

That’s where the MONEY is! And as a small business owner, that’s what you should be focused on.

Yes, your website should look good… but the critical element is that it “functions” right.

But again, there are many parts to this internet jungle and over time you can work on that.

Sometimes, having JUST a website is NOT enough!

Many of my clients will testify to that. Most recoup their investment within 6 to 8 weeks when they combine their website with other internet marketing strategies.

Getting a few things right with this internet media will allow YOU to PROSPER.

Getting them wrong is like throwing your money down the drain. And it can be very expensive!

So where are you at right now with your internet efforts? Is your internet presence clearly and measurably prosperous for you right now?

Can you easily identify the EXTRA business your online presence provides?

Or is it just an expensive piece of junk, just sitting there taking up a valuable piece of internet real estate?

If you want to start getting it right, then click on the following link;

Click Here If You Want More Than Just A Website

Click on the link above, complete the response form and then I’ll get in contact with you. Start piecing together all YOUR internet parts NOW.Related Posts:

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Salon Website Makeover – Amazing Results…

David Glendinning — Mon, 31 Oct 2011 02:30:59 +0000

I’ve said it before and will continue to do so. If you’re in business, any kind of business, particularly in the salon and spa business, you simply cannot compete these days without a website.

I’m not going to lay out the reasons why except to say that if you haven’t yet realized that your clients, and those NEW clients you want to get, SPEND a lot of time ONLINE, have discovered that all types of products and services are at their fingertips.

So if you’ve NOT got a website then you’d WANT to sort that out real quick.

BUT… will any old website DO! And is it going to cost you a fortune to create and maintain?

Well… the answer to both questions is NO! And in this article I’m going to prove it to you!

I’ve seen plenty of salon and spa websites… more than I’d want to think about. I’ve seen the “expensive” glossy looking websites and I’ve seen many that are just a complete waste of time.

So… just any old website WON’T do!

Your salon or spa website doesn’t have to be a work of creative genius, costing “tens of thousands” of dollars but it does have to WORK.

And by that I mean… it has to ATTRACT the visitor to TAKE ACTION! That could be filling out a form with their details or by telephoning your business.

And that means money in your bank account.

So let’s get on with the proof…

Kelly has a hairdressing salon. She’s spent a lot of time creating her website using a “template” web-builder system that costs a few dollars a month to subscribe to.

Here’s a small illustration of what it looked like before. It looked OK and it fulfilled the need to have a website for her business.

She’s been reading my information on this blog for some time. And she started to understand that any old website WON’T do. She came to me, as many do, with the comment;

“it’s not working how it’s supposed to be”.

Now this is a big moment for a business owner. When you actually come to realize that part of your business is NOT working as it should (her website) that you actually take ACTION to sort it out.

Lucky she came to the right place.

She signed up for my Salon Success Website Lean System. For $770 she got me to re-build her website… the RIGHT way!

Here’s another image of what her website looks like now.

It’s not a “glossy, pretty, all bells and whistles” website. It’s been created on a budget.

But it has been built the right way. It’s clean looking, easy to navigate and it does contain some “clever, creative, money making” website strategies that I setup for those clients who work with me.

In fact… I could just about guarantee it out-performs websites that have cost 10 times this amount.

Because it’s a website that works. It’s getting MORE website visitors and they’re doing what was planned… taking ACTION to contact Kelly in her salon.

And that’s not all! Kelly was running a Google Adwords campaign. She’s paying a few dollars per day to run a few Ads on Google to get MORE visitors to her website.

As part of my ongoing service for Kelly, I went a did a few tweaks of this campaign to improve her results.

Here’s what Kelly said of the campaign and website performance;

“We have had 11 new colour clients since thurs last week book for appts an all say the found us on Google! And 2 enquiries for straightening. I think the response so far is great!”

Her website created over $1400 worth of NEW business this past week. And these clients are likely to return every few weeks!

Does YOUR salon or spa website do that for YOU?

So there’s your proof.

NOT just ANY website will do and it doesn’t have to cost a fortune.

So if your website is one of those like Kelly used to have and you’re sick and tired of lousy results then YOU can do something about it

Click Here For A Website That Works

Click on the link above, complete the response form and then I’ll get in contact with you. You could be achieving results just like Kelly within a few short weeks!

It doesn’t have to cost a fortune BUT it does have to be done RIGHT!Related Posts:

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Salon Marketing – Daily Deal Coupons On The Increase

David Glendinning — Sat, 22 Oct 2011 04:36:08 +0000

Warning: This article contains some hard hitting news. It’s not “touchy, feely” and I apologize if you feel offended after reading it. If by chance, you do feel offended then I would suggest you get over it quick.

Let’s get on with it.

It’s coming up to the best time of the year for the Salon & Spa business. It’s that time when your clients need to book weeks ahead to beat the Christmas rush.

For many, October through to December is the busiest time of the year. It’s the time when you reap and build up the bank account, ready for the sudden drop in business which follows the peak of December. January and February are tough months in this industry.

But I also want to tell you what else you’re up against this year.

Listen up.

The latest news is that daily deal sites (those dreaded discount coupons) are experiencing rapid growth. For daily deal sites, business is booming. And that means more and more discount deals out there.

Growth over the last 2 years has been massive. Daily Deal site databases have grown at a rapid pace. I’ll just about guarantee that a lot of YOUR clients have signed up to receive notification of these deals.

And the Christmas period is when there are likely to be a flood of coupon deals in the salon and spa industry.

Now you might not be participating in the daily deals. You understand the problems… no profit, lousy clients.

But there are some struggling salon and spa business owners out there that will participate. They’ll bring in a bunch of sales… and it will get them through Christmas, January and February. They may not make much profit or get great clients, but they WILL get the money they may need to continue to carry on their business.

Let’s look at the facts…

people spend MORE at Christmas time.
people are ALWAYS looking for great deals
a salon or spa experience IS a popular Christmas gift

So if people have money to spend, want a great deal and want to buy a Christmas present… guess where they’ll be looking!

At the latest daily deals flooding their email inbox.

And that means they won’t be buying from YOU!

UNLESS… you can BEAT the discount coupon craze!

I’m not telling you to take part in the crazy discount coupons… that’s madness – remember, NO profit, Lousy clients… BUT if you sit back and IGNORE what’s happening in the marketplace then I’d consider you as STUPID as those that do take part.

A bit harsh you think?

Yes it is… call it a “little dose of reality!”

Because IGNORING what’s happening is STUPID. I’ll guarantee that you’ll LOSE sales this Christmas if you just sit back and do the same old, same old!

Unless you have a STRATEGY to do something a little different!

Because right now you have another competitor – the Daily Deal websites! Actually, they’re scarier than the other competing salon or spa down the street from you.

They’re scarier because they’re actively marketing fantastic deals to their database… on a daily basis. Your competing salon or spa up the road would be lucky to actively market once a year!

So what are YOU going to do?

Sit back, relax, put your head in the sand… hoping it will all just go away?

Or do something amazing to fight back at the crazy discount deals that are competing against you!

I’ve spoken about this a few times before… even offered you a FREE report on what one of my clients did to fight back – and she did… TWICE!

Each time she was absolutely thrilled with the sales that came flooding in – it was profitable and she had GREAT clients. In fact she’s experienced record months. And right now she has another campaign ready to to go out this week.

Because she understands what’s happening in the marketplace… and she’s giving it her attention!

And she’s already got this Christmas period worked out.

So WHY haven’t YOU taken action? Did you even bother to get my report?

Here’s what I’m going to do.

I’m offering 5 only spots. I’ll personally show you what to do, work with you AND setup a system to FIGHT back.

Work with me and you’ll likely experience a record Christmas period. While others sit back and watch the daily deal coupons wipe out a good part of their business.

Because that’s what will happen if YOU do nothing! Good luck with that.

If you want to register as one of the 5 business owners that I’ll work with, then click on the following link

Click Here To Register Your Interest

Very important: Please don’t take this the wrong way. I may NOT choose to work with you. I’ll respond to your registration but if you’re going to procrastinate and waste my time then I won’t work with you.

It’s for serious business owners only. I’ll work with you to implement what needs to be done and I will guarantee that you have success. You’ll wonder WHY you never did this before and you’ll be incredibly annoyed about the sales you’ve missed out on in the past.

One more thing… it’s going to cost you a few hundred dollars which will be fraction of what you could make. If that scares you more than the competition the daily deal websites will be giving you this Christmas, then don’t bother to register.

Click Here To Register Your Interest

And to wrap up… you may AGREE or DISAGREE with what I’ve said. I’d love to hear your comments and I invite you to leave them below.Related Posts:

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