Updated on my post/list “b2b Sales Enablement MarTech market landscapes & lists focused on AI, GenAI, LLMs and agents / agentic AI“:

Hero meethero.ai app.meethero.ai/login Hero a product of Vivun, Inc. Vivun vivun.com @Vivun_Inc. Hero: See what’s happening across all your deals. Your calls, workspaces, & deal context; all in one place, always ready. 5-May-2026, Vivun launches Hero an AI Teammate built to help sellers win. Available to individuals & enterprises, including a free trial.

Vivun vivun.com @Vivun_Inc AI-powered platform for presales, unleashing their strategic potential & creating a seamless interlock between sales & product. Vivun keeps product & sales teams aligned, improving product-market fit – while unlocking the strategic potential of presales, ultimately leading to sales acceleration. Vivun provides a SaaS platform called Hero that automates the management of pre-sales processes. Applications optimized for pre-sales teams that are made up of engineers who often have more insights into which deals are likely to close than other members of the sales team.

Pre-sales processes are especially critical in IT sales involving software & increasingly complex IT infrastructure platforms. The platform applies AI & other data science techniques. The expert system is invoked via a natural language processing (NLP) engine Vivun developed. Insights from pre-sales can be balanced against less technically oriented members of the sales team who often tend to be overly optimistic about the prospects of closing a deal. By leveraging market intelligence from the team having the most forward looking conversations with potential buyers, you can grow faster while leaving competitors in the dust. Vivun, Inc., Oakland, CA, USA

meethero.ai Hero, an AI Teammate built to help sellers win. Hero works alongside sellers before, during, & after every conversation, reducing hesitation in the moments that decide deals. Hero is a product of Vivun. OAKLAND, Calif., USA: 5-May-2026, Vivun announced the launch of Hero, its next-generation AI Sales Teammate designed to help sellers win more deals, faster. Previously known as Ava, Hero is now available to both individuals & enterprises: Free trial for individual sellers & sales leaders. Before meetings, Hero automatically synthesizes CRM data, past conversations, & account history into a complete pre-call brief; surfacing risks, stakeholders, & recommended strategies. During live conversations, the AI Sales Teammate listens & delivers instant answers, incl. competitive insights, pricing guidance, & tailored proof points, eliminating hesitation in critical moments. After the call, Hero captures the discussion, drafts follow-ups, tracks next steps, & updates CRM systems automatically. The launch comes at a time when sales teams are under pressure to do more with less while navigating increasingly complex buying environments. Traditional AI tools can summarize or generate content, but they lack the contextual understanding required to move deals forward. Hero is powered by Vivun’s Sales Reasoning Model, which goes beyond retrieval & generation to understand deal stage, stakeholder dynamics, & sales methodology, delivering recommendations sellers can trust. Vivun, Inc.

Hero integrates seamlessly with the tools sales teams already rely on, including CRM systems, conversation intelligence platforms, email, calendar, and collaboration tools.

These integrations ensure Hero has full visibility into every deal and can act in real time with complete context.

By providing expertise and generating sales-ready outputs that help every rep engage stakeholders, build value, and drive urgency, Vivun empowers sales teams to close more deals, faster.

Tendl Tendl.ai @TendlAi Win the work you should be winning. AI-First Tender CRM. Bring Tendering Out of the Dark. The 10-Minute Tender 10minutetender.com Tendl is a revenue operating system for tendering, helping organisations discover, qualify, respond to, & manage bids from a single platform. Most AI tools focus on writing responses faster, where the real advantage comes from qualification, structure, & institutional memory. Tendl is a home for winning work, giving organisations the infrastructure to discover opportunities, qualify them properly, & run bids like a disciplined sales process. With Tendl, teams identify the right opportunities earlier, reuse their best work, & manage bids with the same discipline as sales.

Your direct sales team runs on a CRM with clear stages & probabilities. Your tender team shouldn’t be running on static spreadsheets & email threads.

Tendl transforms tendering into a visible, high-velocity sales channel. Stop the “spray & pray” approach. Equip your team with Commercial Intelligence to ruthlessly qualify opportunities. Use data to decline poor-fit bids early, focusing your team’s energy on the 20% of deals that drive 80% of your revenue. Get visibility. Manage tendering as a scalable sales channel, not a black box. Win the work you should be winning with a AI-First Tender RMS. Give tendering the infrastructure sales has had for years. Never start from a blank page again. Find, evaluate, & respond from a winning position. The complete system for winning work. Every tender, from intake to forecast, managed in a single commercial process. Dot Product Pty Ltd trading as ‘Tendl’, an Australian business with ABN 85 677 343 672. Brisbane, QLD, / Toowong, Queensland, Australia.

Also see: The 10-Minute Tender 10minutetender.com For the Word docs & Excel spreadsheets that clog your pipeline. Tendl strips away the tedious admin so you can focus on what matters: Understanding the requirement & Planning the win. The problem with tendering isn’t the questions — it’s the process. It’s the unpredictable formatting, the copy-pasting, & the hunt for old answers. Tendl clears the chaos. We distil the process to its high-value essentials: Upload, Shred, Plan, & Submit. Tender in 10 minutes & get on with the rest of your work.

News on my list of b2b Sales Enablement MarTech vendors / software companies based in Israel:

One AI oneai.com @OneAILabs APIs that make your app understand language. Summarize conversations, categorize articles, & more. One AI’s solution empowers CRM companies & their customers to add capabilities seamlessly & quickly like topics & action items extraction, follow-up reminders, summarizing conversations, & detecting customer sentiment & emotion, enhancing both the operational & analytical aspects. One AI Inc., Tel Aviv, IL

Pipeline Amplifying AI

monday.com Expands AI Work Platform With OneAI Deal And Usage Pricing:

11-May-2026, monday.com (NasdaqGS:MNDY) agreed to acquire voice AI company OneAI to support its voice agent capabilities. The company introduced a new consumption-based pricing model alongside its native AI Work Platform. These product and pricing moves represent a shift in how customers may use and pay for monday.com’s tools.

monday.com (NasdaqGS:MNDY) operates a work management platform that helps teams coordinate projects, workflows, and data. In the context of growing interest in AI tools for everyday software, the company is now tying voice technology and AI agents more directly into its core product. The new pricing model adds another layer for investors to watch as software billing approaches continue to evolve.

Agreement to Acquire OneAI:

• Adds voice agent capabilities.
• Expands AI Work Platform to all business touchpoints (chat, voice, email, etc.)

Agentic voice is a major pillar of agentic work, and the nuances required to get it right are enormous: from navigating IVR systems and handling voicemails reliably, getting to near-zero latency, all the way to dedicated fine-tuned models. This is where OneAI stands out. Their technology is already delivering some of the best results […] in the market today, with exceptional latency, quality, reliability, and cost efficiency. This acquisition is another important step in monday.com’s broader vision for the future of work: AI should not just assist our customers, but actually do the work alongside them.

Also added on my list for all of Europe:

Cambashi cambashi.com cambashi-insights.com @Cambashi New AEC Industry Insights & Sales Enablement Platform! A new platform boosts market intelligence, sharper targeting & smarter business development across the AEC [Architecture, Engineering & Construction] sector.

CAMBRIDGE, CAMBRIDGESHIRE, UNITED KINGDOM, 12-Feb-2026, Cambashi announced the launch of its NEW AEC Industry Insights Sales Enablement Platform: A tool to enable sales and marketing teams to engage with AEC professionals on the challenges they face and the Key Performance Indicators relevant to the people they are talking to. In addition, Market Intelligence data for the AEC industry has been added to the platform, giving insights into the BIM Software market and employment by occupation. The platform is a single destination for the qualitative and quantitative insights organisations need to understand and compete in the global Architecture, Engineering and Construction (AEC) market.

Cambashi Industry Intelligence cambashi-insights.com Explore our industry intelligence platform delivering trusted revenue enablement. By combining quantitative market data with expert analysis, the platform enables organisations to understand industry growth, engineering software spend & market developments across key sectors, helping professionals bring stronger industry context into customer conversations, proposals & strategic decisions. Enables professionals to bring fresh insight & market context into customer conversations, creating more compelling & differentiated engagement. Enhance industry knowledge for better client conversations & targeted solutions. Re-focus your sales & marketing teams away from communicating solely in terms of product features, & help them address the things that really matter to executive decision-makers in a particular industry sector. Industry Training: Turn your sales team into industry experts – fast. Cambashi’s industry training & eLearning offers a comprehensive introduction to manufacturing and related industries: oil&gas, aerospace, automotive, high-tech, machinery, utilities, chemicals. Cambashi provides access to the industry e-learning curriculum in conjunction with industry insights, glossary & MI market intelligence to deepen your business & industry-specific oriented conversations. Cambashi Ltd., 201 The Quad, 9 Journey Campus, Castle Park, Cambridge CB3 0AX, United Kingdom

Immersa.ai pivot to marcopolo.dev in Feb-2024.

Immersa immersa.co immersa.ai @ImmersaData enables Revops to bring product usage data to Sales & Service teams to drive upsell, cross-sell & renewals. Data Intelligence Platform For Revenue Teams: Use Product Data to Drive Sales & Customer Success. Combine product usage with CRM data, automatically find & send qualified, actionable leads directly to your CRM. Proactively identify customers that are poised to increase usage, or ready to move from free trials to paid, & send these leads directly to CRM & notify reps via email or Slack. Palo Alto, CA, USA. Immersa Inc.

marcopolo.dev made by immersa in Santa Clara. Immersa, Inc. (“Immersa”) 4677, Old Ironsides Dr, #315, Santa Clara, CA 95054

MarcoPolo marcopolo.dev connects Claude, Cursor, ChatGPT, or any MCP-enabled assistant to your data in minutes. Query S3, postgresDB, mongoDB, logs, jira, snowflake, salesforce, and 50+ systems through one secure MCP connection – with isolated execution, encrypted credentials, and smart context management.

1k line items

AnswerPath answerpath.com @answerpath Measurably Better Answers. Transform days of RFI work into minutes of brilliance with AI-powered precision. Be among the first to experience the future of RFI management. Instant, source-backed answers for sales teams. So SMEs stay focused, & deals don’t stall. Sales knowledge management software for teams that need answers on tap. Your team asks a question. AnswerPath finds the answer in your own docs & tools — in seconds. Deals keep moving. No one gets pulled off their work. Turn scattered sales knowledge into instant, cited answers. Reps spend 20% of their time hunting for answers. AnswerPath cuts that to seconds. Ask about product, security, pricing, or integrations. Get answers pulled straight from your own docs. Stop interrupting your experts on every deal call. See which questions your team can’t yet answer — & fix the gaps.

Plugs into everything your sales team already uses.

AnswerPath plugs into the tools your team uses every day.

Connect your CRM, docs, & chat tools in minutes — no IT project required. Respond to customer inquiries – RFIs, RFPs, and Security & Compliance Questionnaires in minutes leveraging AI. Coordinate large, complex responses with all your SMEs, score & improve your answers, and ensure consistency & compliance across every submission. AnswerPath, Inc., Houston, Texas, USA

AnswerPath: Instant answers for reps, zero interruptions for SMEs. Measurably Better Answers. Houston, Texas, United States

Everyone talks about content creation.

Build more battle cards. Record more training videos. Write better one-pagers.

But almost no one talks about retrieval.

What happens the second a rep is on a live call and the prospect asks something the rep doesn’t know off the top of their head?

In most companies, that question either dies on the call or kicks off a two-day email chain to find the right SME.

The content existed. The problem was access speed.

This is the thing that’s quietly shifting in sales enablement right now.

The conversation is moving from “do we have enough content” to “can a rep get to the right content in the moment they need it, with enough context to actually use it.”

Those are very different problems.

A library nobody can search under pressure is the same as no library at all.

The teams winning on this aren’t necessarily producing more content.

They’re building systems where the answer surfaces in under two seconds, with a source attached, before the rep even has to break focus.

See my post “b2b Sales Enablement MarTech platforms Highspot & Seismic announce merger“

See SalesEnablement.wordpress.com/?s=Spekit

Spekit rebranded as a “Rep Acceleration Platform” in March 2025.

Spekit spekit.com @spekitapp modern enablement platform that enables reps in their flow of work with AI Sidekick, their browser assistant. Just-in-Time Enablement: Spekit combines a fast, personalized rep experience with a scalable, powerful content platform built to help revenue teams win in the age of AI. CHROME EXTENSION: Spekit for Chrome: Access your knowledge & embed your guides, processes & training in any application with a Chrome extension. Digital Adoption & Enablement platform: Accelerate onboarding, productivity & change management by embedding your sales playbooks, tool training & SOPs in the flow of work. Teams use Spekit to learn how to do their job, in their flow of work – with any answer at their fingertips. Digital Adoption + Sales Enablement = Digital Enablement! Empower teams with the knowledge they need to be productive & successful in their roles – from anywhere. Link your playbooks, processes & knowledge to any tool in Chrome. Only 70% of the knowledge learned during training is retained. With knowledge a click away, your users can learn as they go about their daily workflow, with answers accessible from any tool. Denver, CO, USA

18-Dec-2024: Spekit acquired AI startup Cquence cquence.app @CquenceApp Enablement Intelligence.

Spekit’s acquisition of Cquence will accelerate our AI technology & our mission to connect sales reps with the answers & content they need, the moment they need it. Cquence was a video collaboration platform. New York City, NY, USA

Melanie Fellay, CEO, Spekit, on the Seismic × Highspot merger, from her LinkedIn post 19-Feb-2026:

[…] history tells us what mergers like this typically mean:

18–24 months minimum before meaningful product unification and re-architecture (the kind of work no coding agent can magically compress)

Maintaining dual architectures creates operational overhead

Roadmaps and engineering bandwidth shift from innovation to integration

Customers wait while platforms “figure it out”

So if you’re an affected customer, or a CRO or enablement leader looking to invest in rep acceleration in 2026: This is a good moment to pause.

What this signals about the category

This isn’t about feature expansion (the same way Lessonly was meant to help Seismic enter the LMS space).

It’s not a new category bet.

And it’s not a leap forward in AI.

This is pure market-driven consolidation.

We’ve seen several similar strategic combinations in the GTM tech stack over the past year, most notably the Clari and Salesloft as well as the Totango and Catalyst or even

[…]

End Quote

BigTinCan SalesEnablement.wordpress.com/?s=Bigtincan

and

Showpad SalesEnablement.wordpress.com/?s=Showpad

Seismic × Highspot merger:

Start Quote

[…] both companies were founded in 2011, and the last few years in GTM tech have been challenging.

They’re facing a deeper reality: the innovator’s dilemma — the tension incumbents experience when protecting a large existing revenue base makes it difficult to reinvent fast enough to compete with disruptive, AI-native entrants.

Graph depicting the innovator’s dilemma when a new technology outpaces the old one as they go into maintenance mode.

This kind of consolidation typically happens when growth slows, markets mature, and meaningful innovation becomes harder inside legacy architectures.

It’s especially common among companies that raised significant capital at peak valuations and are now under pressure to deliver large-scale outcomes more than a decade later.

Highspot, for example, raised over $650M at a reported $2.3B valuation. At that scale, the path to IPO requires sustained growth, strong financial optics, and a defensible category position.

Neither company has moved quickly enough to outpace the rise of horizontal AI platforms […]

like Glean

SalesEnablement.wordpress.com/?s=Glean

[…]

If you can’t accelerate faster than the market, you combine balance sheets, reduce competitive churn, and defend your installed base.

In this case, the combined revenue brings them closer to IPO territory (assuming they can maintain healthy metrics). At minimum, it strengthens the financial profile on paper. It mirrors what Seismic did with Savo in 2018 which was a customer consolidation strategy more than a fundamental technology leap.

The issue isn’t Seismic or Highspot as companies. It’s the architectural model that many of these legacy platforms were built on in 2011.

A portal-first approach.

Complex folder hierarchies requiring careful taxonomy management.

Optimized for long-form content that was published quarterly by marketing.

Search-and-filter-driven discovery.

And trying to layer AI on top of these legacy systems rather than embedded within them, shows.

That content management model worked when products launched quarterly, buyer journeys were relatively linear, reps had time to navigate repositories, and scaling GTM meant adding more enablement and ops headcount to manage complexity.

But that’s not how revenue teams operate in 2026.

Products evolve weekly. Buyer journeys are nonlinear and unpredictable. Reps are flooded with information. Speed of execution now matters more than repository depth.

And that’s why customers are turning to AI-first enablement platforms — not to manage more content, but to execute better in every moment that matters.

The questions any buyer in this situation should be asking

There’s often a familiar playbook for these kinds of mergers: tell a compelling “better together” story and offer attractive new deals or renewal discounts to retain as many logos as possible. But as a customer, it’s important to understand what you’re committing to…

Multi-year agreements signed during periods of structural transition can lock you into roadmap uncertainty and platform changes that are ultimately outside your control.

The first question is simple: What happens to the “other” platform?

While this is positioned as a merger, the new entity will operate as Seismic — same name, same CEO, same PE ownership. When two platforms with near-complete product overlap combine, one technology stack inevitably long-term becomes the foundation.

If the architecture you chose is deprioritized as the long-term bet, what does that mean for your implementation? Your integrations? Your admin workflows? Your reporting?

When Seismic acquired Lessonly in 2021 to enter the LMS space, they promised a seamless seller experience. More than two years later, they still required separate logins and, to this day still have very different user experiences (common with more of an integration layer in the backend vs a true rebuild or migration).

Not because of poor execution, but because true architectural unification is exponentially harder than integration.

The second question: Can you wait? Are you getting the results you need to settle for your current platform experience for the next two to three years?

Perhaps a bit blunt.

Meaningful unification between two mature platforms doesn’t happen overnight. This merger combines two full enablement platforms with overlapping capabilities: two content models, two UX philosophies, two AI layers, and two integration ecosystems.

Realistically, that’s 18–24 months. Even in the most optimistic scenario, with AI-assisted development and world-class engineering, you’re still looking at 12 months of focused integration work.

12 months is a long time when the world isn’t slowing down.

Your reps are still selling in a more complex environment than ever before. Your competitors are still evolving. Your leadership team still expects more efficiency and faster growth.

AI is reshaping workflows in weeks and sales tech stacks are evolving in real time. New agents, copilots, and automation layers are being deployed across every organization. I took a vacation the first week of February and came back to everyone talking about Clawdbot (yep, Claude Cowork from January was already old news).

Every revenue leader with a number to hit wants every possible advantage for their sales team.

So if your team wasn’t fully adopting the platform before or finding what they need, it’s fair to ask: Does this merger actually fix that, or simply compound the problem?

And more importantly, how much of your execution are you willing to bet on a platform entering a multi-year integration cycle while the rest of your competitors accelerate with more AI-native systems?

[…]

catalyst.io Catalyst is now a Totango product: client success platform.

Catalyst Software merged with Totango, and together we are building the most powerful customer growth solutions to help CS and sales teams drive positive business outcomes and sustainable revenue growth.

totango.com “Turn customer outcomes into customer growth. Totango’s Customer Growth platform combines customer management software, predictive revenue intelligence, and a robust Value Methodology to help post-Sales teams drive customer ROI and revenue growth at scale.”

Advisr advisr.io advisr.com sales operating platform. Evolving the way sales operates by improving the efficiency & profitability of sales organizations. Deal: Sales made simpler & smarter. Automate product & budget recommendations for faster & more effective deals. Pitch: Effortless, tailored pitches with up-to-date materials – delivered on time, every time. Revenue Insights: Real-time insights for smarter, data-driven sales decisions. Workflow: Streamlining sales with automated workflows & unified tools — turning pitches into orders faster. “Advisr has created an open system that allows for flexibility, connectivity and automation of sales data across your technology stack, translating into operational cost savings.” Enables you to build intelligent & personalized plans, dynamically create customized proposals, streamline workflow tasks with automation, & activate sales intelligence to grow revenue & market share. Advisr is a sales operating system that helps organizations maximize existing resources to increase revenue & market share. Our flexible suite of tools & reporting infrastructure provides insights to help our customers reimagine their sales process, making them more efficient & effective across their sales engagements.

More than just powerful software, Advisr provides technology, expertise & sales intelligence to enable organizations to:

• Plan smarter sales engagements by intelligently matching products to customer needs;
• Pitch with consistency & control by dynamically generating client-ready proposals & collateral;
• Decrease operating costs by streamlining the sales workflow & automating redundant tasks;
• Surface accurate sales data to confidently project net-new & existing business & evaluate salesperson and product performance.

Advisr, Inc., Bozeman, MT 59715, USA / Advisr Legal Department, 747 3rd Ave., 3rd Floor, New York, NY 10017, USA 24-Sep-2025, Veylan acquired Advisr.

Feb-2022, Advisr had raised a Series A round of $5.75M from Next Frontier Capital and Granite Capital.

24-Sep-2025: Veylan Acquires Advisr.

Advisr CEO Quique Nagle has been appointed Chief Operating Officer of Veylan

NEW YORK; Veylan, an “AI-native” operating system for modern advertising, announced the acquisition of Advisr, a sales platform trusted by leading media organizations. The acquisition combines Advisr’s expertise in local media sales with Veylan’s intelligent infrastructure, unlocking new opportunities for transformational growth, scale & performance across the media sales ecosystem.

“[…] powered by AI to connect planning, proposals, creative, media and execution in one intelligent system. […]”

[…] harnessing AI to unify fragmented workflows into a single intelligent operating system. […]”

Veylan veylan.com @VeylanAI an AI-native operating system built for the advertising industry. It replaces fragmented tools with intelligent agents, automated workflows, & real-time orchestration. Veylan, Inc., 315 Main Street, Second Floor, Huntington, NY 11743, USA

Also see my post ‘Oracle AI agents & GenAI capabilities within Oracle Fusion Cloud Sales to enhance customer engagement & increasing the productivity of sales teams‘.

Sales Doesn’t Need More Content. It Needs Execution in the Moment.

11-May-2026, Kartik Raghavan, SVP Sales, CPQ, Commerce and Subscription Cloud Development:

Sales teams today have more data, content, and enablement than ever before.

Every quarter introduces new plays, messaging, strategies, & information for sellers to absorb. […] while at the same time we expect sellers to deeply understand increasingly complex products, services, pricing models, & value propositions while executing flawlessly across every deal cycle. […]

The issue is not a lack of information. In many cases, it is the opposite.

[…]

Execution does not happen in isolation, and it does not happen later. It happens within the context of a specific customer, a specific deal, and a specific moment in time. What sellers need is guidance that is contextualized to where they are right now. They need systems that understand the customer, the stage of the relationship, the operational realities behind the deal, and the next action most likely to move things forward. Not generic enablement, but execution support in the moment.

“This is where Oracle Sales Agentic Apps represent a different approach.” Instead of simply surfacing more information, the system helps connect context across the lifecycle & guide action in real time.

[…] this shift can be seen in Oracle’s Sales Command Center demo, where teams of specialized agents continuously monitor account activity, identify risk signals, coordinate recommendations, & help drive execution across renewals, expansions, & new business opportunities.

Rather than simply surfacing insights, the system actively helps move work toward completion while keeping sellers focused on customer engagement & decision-making.

Because revenue is […] the continuum of the entire customer relationship, from initial engagement through fulfillment, service, expansion, & renewal.

[…] The question is no longer how much information they can provide, but whether they help sellers & organizations consistently execute in the moments that matter most.

Consistency at scale doesn’t come from more insight. It comes from how execution is handled.

Eloqua SalesEnablement.wordpress.com/?s=Eloqua acquisition by Oracle in 2012

+ Oracle CPQ Cloud former BigMachines Inc SalesEnablement.wordpress.com/?s=BigMachines

+ InQuira / Oracle Netsuite configure, price, and quote (CPQ)

+ Netsuite CPQ for sales teams / NetSuite CRM partner relationship management (PRM)

+ Oracle Sales Agentic Apps

+ Oracle’s Sales Command Center

+ Oracle Fusion Cloud CX [forms part of the wider Oracle Fusion Cloud Applications Suite as a connected suite of applications that leverage AI capabilities to aid organisations in creating, managing, servicing, & nurturing customer relationships across marketing, sales, & service]

See SalesEnablement.wordpress.com/?s=Imparta.com

and my list of 1k line items.

Imparta Launches i-Coach.AI for Connected Loop Sales Enablement.

NEW YORK, 12-May-2026:

Fewer than one-third of decision-makers can tie the value of AI to their organization’s financial growth

(Forrester, 2026).

AI tools are everywhere, but the link to performance is unclear. […]

Imparta’s 3D Sales Agility methodology is built on 25 years of research, drawing on strategy, psychology, behavioral economics and decision science.

It covers 200+ skills grounded in how buyers actually buy, delivered in ways that measurably change seller behavior.

That domain expertise transforms what AI can do. An AI negotiation roleplay, for example, replicates how Procurement really behaves: nibbling, exaggerating BATNA, false authority, time pressure, reopening settled terms.

An AI coaching session doesn’t just offer surface-level call feedback.

It understands the buying process well enough to see what’s really going on, assess the skills the seller should have been using, and use empowering forms of coaching to help sellers grow.

AI plus deep domain expertise delivers results that AI alone cannot.

The market is crowded with AI that amounts to chatbots; most tools remain reactive, fragmented across platforms, and stop short of changing seller behaviour.

• Imparta addresses the Sales Enablement AI problem “that nobody’s solving“, combining deep sales methodology, proactive agentic architecture, workflow integration & personalised adaptation.
• i‑Coach AI uses an agentic architecture to deliver personalised, context‑aware coaching & support. Proactive agents (e.g., follow‑up “nudges,” CRM‑triggered coaching prompts, & emerging market‑insight capabilities) drive adoption & accountability.
• A multi‑pass RAG foundation grounded in Imparta IP (incl. research across 4k+ deals, 3D Sales Agility methodology, & 180+ skills) enables depth that generic LLM tools lack.
• Embedded workflow integration, within Imparta’s i‑Coach iLXP, Salesforce, Microsoft Dynamics 365, Microsoft Teams, or via orchestration, reduces friction & unifies the user experience.

Find Imparta on my list for the UK. US entity (Imparta Inc.) is a subsidiary/processor, not the parent. The controlling legal entity is the UK Ltd.

Legal Entity Name: Imparta Limited
Entity Type: Private Limited Company (Ltd)
Registration Country: England & Wales (United Kingdom)
Company Number: 03370400
Incorporated: 14-May-1997

Imparta imparta.com @Imparta performance improvement for customer-facing teams. Agentic AI, integrated with your stack. World-class human trainers and coaches. One connected loop driving continuous assessment, learning & performance. Imparta Ltd, London, United Kingdom. Imparta North America, New York NY, United States

“Agentic AI Sales Enablement & Continuous Improvement. We offer a truly agentic sales enablement solution that works with human change agents to deliver personalised, proactive and powerful coaching, learning and support at scale.”

“[…] market has exploded with AI, but most of this growth is driven by technology companies who don’t understand the art and science of selling.

Sales teams are drowning in disconnected tools:

call intelligence with no grounding in methodology, coaching bots that have never studied how buyers actually buy, and platforms that can’t connect what a seller learns to what they do on the next call.”

White Springs white-springs.com @WhiteSpringsLtd delivering Sales Enablement software to help sales transformation & training companies drive client value. Partnering with them to embed the sales process & methodology into the everyday existence of sales teams. Technology experts delivering innovative, multi-platform, sales training strategy & solutions. $6.3M in estimated revenue annually. Banbury, Oxfordshire & a London office, UK & office in San Diego, CA, USA. WHITE SPRING COMPANY LIMITED Imparta acquired Vantage Point Performance vantagepointperformance.com – September 2023. LONDON, UK Oct. 2, 2023: The Capability Group, owner of Imparta Inc. & Imparta Ltd., imparta.com @imparta performance improvement for customer-facing teams, announced the successful acquisition of the business of VantagePoint Performance, a US-based sales training organization. In 2022, Imparta acquired the assets of White Springs to allow to embed tools & learning natively into CRMs, & in 2023, acquired VantagePoint Performance (VPP). Introducing icoach AI: Expert, enterprise-level sales coaching. GenAI is one of the few genuinely transformative technologies in our lifetimes, & one that no sales organisation can ignore. However, generic LLMs such as ChatGPT are poor at coaching, & at selling. Even data-driven AI insights are only as good as the qualitative frameworks that underpin their observations. i-Coach AI is the first expert Sales AI Coach that follows a proven, structured coaching process, & is fluent in all aspects of sales, account management, negotiation, customer success, commercial & business acumen, sales management & sales leadership. It is powered by Imparta’s research-based Agile 3D methodology & complete, modular skills library. i-Coach AI gives your whole team an expert sales coach at the point of need within i-Coach itself, or your own LMS, CRM or elsewhere in the tech stack. Even when their managers aren’t available. And in any language. London, UK

SalesEnablement.wordpress.com/?s=saleslife

Update on my lists for India,

Canada,

USA,

& on my airtable data base.

get1page.com redirects to Saleslife.ai, but 1Page didn’t get acquired; its founder became a co-founder of Saleslife.ai: 1Page sunsetted!

Saleslife AI Saleslife.ai @saleslifeai Sales intelligence platform built by sellers for sellers. Designed by closers. Powered by AI. Sales teams need more tools. Said no salesperson ever. Saleslife.ai fixes the problem the industry created; with AI agents built by people who actually know how to sell. At Saleslife.ai, we are reimagining sales through the integration of AI & ML (machine learning). Our focus is on developing innovative solutions that empower enterprise salespeople to enhance their performance & efficiency. By leveraging cutting-edge technology, we aim to significantly improve sales outcomes for our clients. SALESLIFE INDIA PRIVATE LIMITED. (CIN U62011KA2026PTC215091, incorporated 30-Jan-2026) Predecessor Entity: OAYAW Inc (Berkeley, CA) / OAYAW India Pvt. Ltd. (Bangalore). Wilmington, Delaware, USA. Toronto, ON, Canada. Bangalore, India / Karnataka, India

1k line items – the entire b2b sales enablement MarTech market overview (landscape)

1Page get1page.com @get1page Make Every Sales Call A Success With 1Page. Get a deeper understanding of your prospect & have personalized conversations; effortlessly every time. Helps salespeople prepare for meetings & calls in minutes, so they can spend more time selling, & less time searching. Don’t dread the next sales call. Rather make the most out of it with 1Page on Microsoft Teams. Preparing for your next sales call can be taxing. Searching for client details, diving into company research, & sifting through various tools, call records, CRM, & emails can leave you overwhelmed with little time to do what you want – prepare for the call. With 1Page on the Microsoft ecosystem, you can streamline your sales meeting research & workflow: Context of your sales call, access real-time insights, consolidate key data, & connect authentically with prospects without leaving Microsoft Teams. OAYAW, Inc.

OAYAW stands for One App You Always Wanted!

OAYAW, Inc. operated get1page.com & 1Page mobile, desktop, wearable & web applications. Berkeley, CA, USA & India

See SalesEnablement.wordpress.com/tag/social-selling/

youtube.com/@Inbox youtube.com/@Inboxapp

TweetDM tweetdm.com is now InboxApp.com inboxapp.com

@tweetdm_app

Find us on @InboxApp_

Inbox inboxapp.com @InboxApp_ “Social Selling CRM”: Close deals faster, stay organized, & never miss an opportunity. Starting with X (x.com / twitter). Close your ideal buyers with Inbox, the outreach & sales tool for teams on X. Sales teams use Inbox to run personalized DM outreach campaigns on Twitter/X. Build targeted lead lists, send automated first touches, & manage follow-up sequences. Track every conversation in a built-in CRM & measure reply rates. Always-on customer support: Inbox enables anyone from your team to send messages from any account.

Keep your team in the loop:
Link all of your accounts, assign leads to your reps, and collaborate on deals. Bring order to your social presence.

Automate everything: Use our API to sync conversations to your CRM, automate follow-ups, & act on every prospect signal instantly. Inbox doing business as Inbox a company registered in England at 61 Bridge Street, Kington HR5 3DJ (Ghost Mail address) UK / United Kingdom. Founded in Switzerland.

I wrote a Claude skill to check companies such as the example above.

Bridge is a Learning & Performance platform that uniquely combines learning management, career & skill development, and performance management, all in one solution.

With Bridge, you can turn stale and ineffective learning & performance review programs into a seamless, dynamic, and engaging experience for employees and managers alike.

SalesEnablement.wordpress.com/?s=getbridge.com

15-Feb-2021, Learning Technologies Group. (LTG) a provider of services and technologies for digital learning and talent management, agreed to acquire Bridge from Instructure Inc.

SalesEnablement.wordpress.com/?s=instructure.com

1-May-2026: Investigating – Instructure experienced a cybersecurity incident perpetrated by a criminal threat actor. […]

The hack is considered the largest educational security breach on record as of 8-May-2026 due to its unprecedented global scale, affecting 8,809 universities, educational ministries, and other institutions worldwide.

SALT LAKE CITY 25-Jul-2024 Instructure Holdings, Inc. (NYSE: INST) (“Instructure”), a LMS (“learning ecosystem”), announced it entered into a definitive agreement to be acquired by investment funds managed by KKR, a leading global investment firm, for $23.60 per share in an all-cash transaction valued at an enterprise value of approximately $4.8Bn. The per-share purchase price represents a premium of 16 percent over Instructure’s unaffected share price of $20.27 as of 17-May-2024, the last trading day prior to media reports regarding a potential transaction. KKR, with participation from Dragoneer Investment Group, will acquire all outstanding shares, including those shares owned by Instructure’s existing majority owner, Thoma Bravo, a leading software investment firm, which took the company public in 2021.

KKR & Co. and its Instructure Inc. unit are facing several federal class actions after cybercriminal group ShinyHunters allegedly breached their education technology tool Canvas, affecting schools worldwide.

Canvas by Instructure @Instructure @Canvas_by_Inst

ShinyHunters exploited an issue with Instructure’s Free-for-Teacher accounts—a demo program for educators whose schools weren’t Canvas users, the company said. It said names, student ID numbers, and messages among Canvas users were compromised in the breach, but no government identifiers or financial information.

Instructure was hit with at least seven federal suits, six filed in the US District Court for the District of Utah. KKR, which purchased Instructure in 2024 for approximately $4.8Bn, is a named defendant in a case filed in the Southern District of New York.

Instructure discovered the unauthorized actor involved in our ongoing security incident made changes to the pages that appeared when some students and teachers were logged in. Out of an abundance of caution, we immediately took Canvas offline to contain access and further investigate,”

ShinyHunters claims the breach impacted 275m students, teachers, and staff members worldwide across nearly 9k educational institutions.

Download a hi-res, clickable PDF of the full martech landscape.

Visit MartechMap.com to zoom, search, & filter the interactive version.

The 2026 Marketing Technology Landscape, now with 15,505 products. Yes, it grew. Technically. Up from 15,384 last year, the landscape added a grand total of 121 net products. But that’s only 0.79% growth — effectively flat.

[…] CMS, ecommerce, analytics, integration, governance, and AEO/GEO are where growth is now accelerating. We cover all of this and more in our new State of Martech 2026 report — free and ungated.

MartechMap.com to zoom, search, & filter the interactive version.

Compare to 2025.

See my post “Incumbents simply cannot ship the AI Agents customers want to buy. Instead, they just add mediocre AI features, often with limited value” as well as these 5 posts of mine:

• Traditional SaaS models & Composable GTM solutions vs. the custom Agentic GTM Mesh
• Deterministic workflows vs. stochastic/probabilistic GenAI
• Problems when buying b2b sales enablement MarTech with AI claims
• Multiple compression in legacy SaaS
• sales AI agents panic MarTech/SaaS investors

In other news:

April 2026, Chinese regulators blocked Meta’s planned $2bn acquisition of Manus, a Chinese-founded, Singapore-based autonomous AI agent startup.

See my own post “Meta shutting down Workplace from Meta in 2026 – Will Manus AI mean Meta stays relevant in B2B MarTech?“.

SalesEnablement.wordpress.com/?s=Upland

Upland Software (NASDAQ:UPLD) Q1 CY2026 sales fell by 23.5% year on year to $48.69m.

Next quarter’s revenue guidance of $48.6m coming in 2.6% below analysts’ estimates.

Upland Software (UPLD) Q1 CY2026:

Revenue: $48.69m (23.5% year-on-year decline, in line)

Adjusted Operating Income: $6.01m

The company dropped its revenue guidance for the full year to $197m at the midpoint from $200.2m, a 1.6% decrease.

EBITDA guidance for the full year is $54m.

Free Cash Flow Margin: 11.3%, down from 14.7% in the previous quarter.

Billings: $47.81m at quarter end, down 25.6% year on year.

Market Capitalization: $18.35m

Upland Software’s demand was weak over the last 5 years as its sales fell at a 7.5% annual rate.

This quarter, Upland Software reported a rather uninspiring 23.5% year-on-year revenue decline to $48.69m of revenue.

Company management is currently guiding for a 9% year-on-year decline in sales next quarter.

SalesEnablement.wordpress.com/tag/training/

I added the following company to my list “2D & 3D Augmented reality AR & Virtual & mixed reality VR b2b Sales Enablement software“:

Avarra avarra.ai app.avarra.ai AI avatar platform to scale GTM – build & deploy AI expert coaches, trainers, product experts, simulations & more in < 1 hour. Get reps Conversation-ready in weeks not quarters with AI Training & Role Playing: Scale your best coaches & accelerate rep performance with personalized coaching & AI-driven simulations, at a fraction of traditional enablement costs. Sales teams can’t afford slow, ineffective & costly training: The best way to boost rep productivity is through training & coaching, but traditional methods are broken. Avarra fixes it with AI role-playing that reinforces winning behaviors & gives managers back time. Train smarter & faster with consistency that scales. Avarra coaches reps to your exact methodology, reinforcing the behaviors that win deals, faster, more consistently, & at scale. Ramp Sales Reps Faster: New hires don’t need quarters to get up to speed. Avarra shortens ramp time by giving every rep at-bats from day one. Avarra LLC, a. k. a. Avarra. San Mateo, CA, US / Palo Alto, California, United States / San Francisco, CA, USA / Los Altos, California, US

Enterprise avatar & AI-simulation company that focuses on developing an application that simulates client sales interactions using realistic 3D AI avatars that are taught from web meeting transcripts & best practice playbooks.

The company is positioning its sales training platform as an alternative to traditional learning & development approaches used by enterprise clients:

Most sales training feels two-dimensional. Most have already invested in traditional L&D: Consultants, Stand-and-deliver sessions, Static training formats…

Something missing? Experience the Avarra difference:

• Interactive avatars
• Real-time coaching
• Conversations that actually feel like client interactions

It goes deeper.

The avatars go beyond surface-level simulation & ask about limitations of liability, information security, real-world concerns, etc. [Avarra is targeting complex B2B sales environments where regulatory & contractual nuances are critical.]

Oct-2024, Avarra raised USD8M in seed funding led by Lightspeed Venture Partners, with participation from GTM Fund, & Firsthand Alliance. Avarra offers AI-powered simulations that use interactive avatars trained in real meeting data to replicate customer sales calls. These simulations allow sales professionals to practice handling objections, refine pitches, & improve their performance by simulating real-world scenarios. The platform automates simulation creation from meeting recordings & product materials, offering faster & more consistent training.

Avarra’s solution helps sales teams improve their skills, reduce manual training efforts, and increase productivity. Additionally, the system allows businesses to onboard new hires, accelerate product launches, & implement best practices. The company plans to use its proceeds from October 2024 funding to scale its product to meet customer demand.