SEO and Tech Daily

More watching TV online - Hulu ads near sellout for year!

noreply@blogger.com (Charlie Anzman) — Wed, 25 Nov 2009 00:25:00 +0000

A look at Google Trends (current in the lower right column) or Twitter trends (TwitScoop at right) on any given weeknight and one thing becomes apparent in the US. TV drives search in a big way.

That trend continues, and provides an insight into viewing habits as the trends almost always peak as the episodes air live (and gobs of people on the east coast 'take the ending out' for those in the west ... here in the US ?!).

The tech crowd was, no doubt, first viewing TV online and then a younger audience ditching their DVRs but with broadband now reaching more homes in the US and higher speeds enabling HD, an article today in AdAge confirms that Hulu is rocketing to new heights ... and their advertising is almost sold out for the year!

AdAge attributes much of this to the new TV season and the addition of ABC to the Hulu (now massive) line-up. While that may be true, there's much more going on here.

First, the Hulu desktop app enables you switch to two lower resolutions, making it possible to catch up on your favorite shows on slower connections.

Second .... Yes, it's Windows 7.

The video drivers on many Windows 7 computers and laptops, particularly Intel drivers (that are being updated often), simply make video on Windows better then ever.

Add the new Windows Media Center in Windows 7 that not only records TV, but also provides online programming from CBS (not on Hulu) and also recently added a huge online library of diverse online programming.

Port from your TV ... to your TV .... and while your at it, NetFlix on demand. Hmmm.

While all of this has been around in various forms (Apple TV?) for some time, the landscape in now dramatically changing.

More and more PC's will be shipped with Windows 7 and people will slowly change their habits.

I once called the Internet "The World on Your Time".

'TV on Your Time' is here and it will be adopted a lot faster than most pundits are predicting (although if Hulu begins to charge a fee as has been rumored, as opposed to raising ad rates, that could throw a huge wrench into their market share ...)

It's important to note that there are two considerations if you are thinking about TV on your PC this holiday season.

Make sure your new box has 'decent' inputs and outputs for what you plan to do as well as 'reasonable' system resources (IE: At minimum, a dual core processor and 3-4 GB of memory).

Your broadband connection needs to be around 4 Mps for any decent low resolution rendering with current technology. For HD, you could need as much as 15 or 20.

So what will all of this do to YouTube?

Now that YouTube support 1080p HD, they too will continue to grow with the very distinct possibility of becoming 35 per cent (or higher) of Google's searches.

Will I watch NCIS and NCIS Los Angeles (on cable) in prime time tonight?

Yeah ... probably ......

..... but maybe not next year :)

Links updated 11/24 8 PM ET

Seesmic for Windows Preview Version now available

noreply@blogger.com (Charlie Anzman) — Tue, 24 Nov 2009 07:38:00 +0000

A short time ago, the new 'Seesmic for Windows' Twitter client (which we previewed here) went through a significant update and the program also came out of 'closed preview' and is now downloadable (in an enhanced Preview Version) from the Seesmic Website.

What makes it different?

So far, a variety of features mentioned earlier but most notably ... seemless (and excellent) integration with Windows 7 plus support for Twitter lists (as well as multiple accounts).

You can read about this latest version here or download it and check it out here.

Note: This past week Seesmic also introduced products for Android and Blackberry based cellphones as well as enabling Twitter's 'location awareness' in the Seesmic web-based product.

The Money is in Redistribution

noreply@blogger.com (Charlie Anzman) — Mon, 23 Nov 2009 14:07:00 +0000

While the tech world continues to spin the story that Murdoch (News Corp / Fox) wants to block Google and cut a deal with Bing, this whole deal could be missing the point altogether.

Anyone who follows this blog knows that almost everything I've done here has been some sort of experiment in marketing (while providing a little stuff you may want to know at the same time).

Over the past year, we've seen some dramatic changes in the Internet distribution landscape. One of those trends is 'shared feeds' like the one I try to update at least daily to the right of this page.

There are others that share with me while others port their 'shares' to Facebook, Twitter, Friendfeed and a bunch of other places. That trend seems to be increasing as those who were worried about creating too much 'noise' on other peoples pages are returning to the sharing vehicle.

You don't really need that 'Fan Page' ?!

For the tech crowd, RSS feeds have become important. For many, it's the way they get their morning news.

Enter advertising.

It blows my mind when I go to a blog or website and there are 5 or 10 ads all over the page. In some cases, you have a hard time even finding the actual content.

The same can be said for feeds.

While I have no problem sharing feeds with one or two ads at the bottom, when they're hyper-stuffed with 5 or ten (or they're HUGE compared to the content), I'm much more likely NOT to share it.

The publishers should (and need to) profit from advertising and at least I have no problem redistributing their ads as long as they keep it within reason and don't make my shared feed look like a huge billboard.

A few weeks ago, I tried a small, non-scientific experiment.

First, after years of having NO advertising here, I put a few subtle AdSense ads in the lower right hand column. That was about 6 weeks ago.

Considering the fact that I've been blogging a little less, the return was 'reasonable' but certainly not earth shattering as compared to page views.

About 3 weeks ago, I added Google's AdSense to the RSS feed. No, not 19 ads blaring 'click me' ... just one 'block' at the bottom.

The return was instantaneous and continues.

Is the mainstream missing the point by not having RSS? (Note: Some do but most don't monetize them..).

While the entire universe is embracing Twitter and Facebook, they're missing an important vehicle.

Redistribution, which continues to be assaulted by numerous large organizations, can actually make more money than your home page. Certainly this isn't universal but considering all the website and blogs looking for YOUR attention, it's important.

Keeping it reasonable (one or two small ads) and keeping ALL the content in the feed, as opposed to a 'teaser' to your blog or website, could be the answer for many .... at least during this chapter.

As the landscape continues to change very quickly, I suppose we'll see.

For now, it's certainly worth a try.

Microsoft Office 2010 Betas now available

noreply@blogger.com (Charlie Anzman) — Wed, 18 Nov 2009 20:31:00 +0000

As short time ago, Microsoft made it official.

Office 2010 and Sharepoint 2010 betas are both now available to the public.

The news came first today in an article by Mary Jo Foley of ZDNet who, over the years, has very much been in the loop of breaking Microsoft news.

Microsoft appears to be continuing a tradition started with Windows 7 of releasing betas in the general public for evaluation and feedback (and, of course, to help create a buzz). Prior to Windows 7, most if not all Microsoft test products were evaluated by a smaller group of Microsoft beta testers.

The confirmation process (which I just went through) appears different than in the past, routing you to your exisiting Microsoft profile to determine which product version is right for you and then confirming your email.

There seems to be no shortage of servers for this event and my 684 MB download of Micorsoft Office Professional Plus 2010 is zipping along as I write this blog post.

With Google holding a launch event tomorrow for the much anticipated Chrome OS, Microsoft also got the jump on them by one day with this release.

Will Office 2010 be a HUGE improvement over previous versions?

I'll be sure and share some of those opinions in the shared reader feed (at the right) over the next week or two .... and hopefully have some time to do a review right here as well.

One thing is becoming clear. Microsoft and Google are looking right at each others territory.

Yes ... the war for your desktop (AND your Internet pageviews) is on.

Seesmic for Windows previewed at PDC09

noreply@blogger.com (Charlie Anzman) — Wed, 18 Nov 2009 16:45:00 +0000

It wasn't just new and enhanced Microsoft programs being launched yesterday, the first day of Microsoft's Professional Developer Conference (or PDC09) in Los Angeles.

Loic Le Meur 's team revealed a preview of 'Seesmic for Windows'. A new version of the popular Twitter client optimized for Windows 7.

I received a copy of the preview bits this morning and did a quick run under Windows 7, and while all the features aren't yet available, the Windows native client seemed much 'lighter' and more responsive than the cross platform version powered by Adobe Air.

Here's a rundown from the Team Seesmic announcement:

"Fully functional with Twitter, we continue to make Seesmic for Windows a simple yet powerful client application:

Manage and posts from multiple twitter accounts
View aggregated Home, Replies, Private and Sent columns.
Create and save searches
View your Twitter lists and create your own groups
Create unlimited columns
Enable choice of multiple image and url shortening services
Manage notification of your messages.

Utilizing the best of what Windows 7 has to offer, Seesmic for Windows provides users managing Twitter the best experience available:
Drag and drop to add user lists
Sleek and Smooth User Interface
Increased performance
Full panel Twitter user profile
Tabbed view of Accounts and Twitter lists"

Facebook support is expected to be added in a few weeks as well.

Not yet in 'general release', you can sign up at the Seesmic website to be among the first to try it when the application is released here.

Excellent coverage of PDC09 is being provided by Microsoft's MSDN Channel 9 here.

Don Dodge already has a new job

noreply@blogger.com (Charlie Anzman) — Mon, 16 Nov 2009 05:43:00 +0000

It's becoming more and more apparent that Google totally gets it (and despite numerous significant product announcements this year).... Microsoft is losing touch with a huge portion of their own base.

We live in a time where different groups of users want to be 'in the loop'.

Whether they're developers, system builders, IT professionals or just regular everyday users, people want to put a real face on a company more than ever, and more importantly, be able to communicate with a 'human' to answer questions .... and begin to 'trust' a significant change or new product.

Just before Twitter arrived on the scene, Google's then 'top secret' webmaster contact who made numerous appearances on message boards as 'GoogleGuy' outed himself. We know him now as Matt Cutts.

Matt now makes regular rounds of trade shows, has numerous videos all over the web explaining how Google works and is (very) closely followed by almost every SEO in the world.

Microsoft has a small army of product evangelists. They're even divided by 'region'. Can you name more than two?

Many are relatively new to the scene. Some answer e-mails and some don't.

A few I've encountered since falling in love with Windows 7 simply have no clue of who to turn to within the organization for what. This, at least, has been my experience so far this past year.

In the meantime, Microsoft is spending hundreds of millions of dollars promoting Windows 7. In networking with a few of my peers, they forgot one thing. The 'evangelists' of my generation. The guys that used to get the 'pre-release discs' back in the Windows 2000 era and before ...

I didn't making any 'public noise' after contacting 6 or 7 Microsoft folks about dropping 'the old dog' a few RTMs of Windows 7 and getting no reply?! ("No" ... with a reason ... would have been OK).

You'd think that after ten years of belonging to just about every Microsoft program there was (on and off) including the somewhat controversial Freedom the Innovate Network, OEM System Builder program (one of the first), TechNet, MSDN, Connect, Partner etc. etc ... they'd make an exception for a guy that just didn't have time to throw a party?

I basically just wanted to share a few downloads or discs with people in my circle so they could discover what I had in the Release Candidate .... (and wrote about many times here .... and elsewhere). Maybe they thought I needed a few Christmas presents ? :)

I decided the just buy a family pack (as a few Microsoft employees that DID communicate know). Ballmer got my $150 (Wow?!) ... but probably lost a bunch of IT demos that could have turned to $$$$$$ because I decided I had spent enough time trying to find the right person in Redmond .... or wherever.

So TechCrunch is reporting tonight that Don Dodge is onboard with Google. Another familiar face to many of us and one case where I can totally see bypassing the Google hiring process to snag him quickly before someone else did.

It doesn't matter how big a company is. In fact, it may not matter how great a product is. In today's market, it's all about the buzz and trust.

Dodge, like Cutts (and many others) have that trust from the tech community.

From huge corporations to small business and new entrepreneurs, there's nobody that doesn't prefer 'a contact' or at the very least, someone they can read on the web ... and trust what they're reading.

Google just set another example of their understanding of the landscape, the market and the competition.

I tweeted when Dodge was 'fired' (above) and again yesterday tongue and cheek about Windows 7.

I never expected to go public with these thoughts because I honestly think Microsoft made huge inroads over the past few months, not only with Windows 7 but with Bing, the Yahoo search deal, and more. I didn't want it to sound like sour grapes .... but the fact is the marketing effort and networking off-line just seems to be a mess.

'Free evangelists' never ask for compensation. I never did and people currently much more visible than myself talk and blog about products and companies simply because enjoy it. The FTC now wants to see some disclosure. I'm confident most will do it when they get NFR's or freebies of significance.

Give the writers and networkers the tools.

Just imagine. You might save a few million bucks??

Good luck to Don. I sincerely hope he enjoys his time at Google as much as he seemed to enjoy the years he spent at Microsoft.

Breaking: Verizon FIXES overcharging issue

noreply@blogger.com (Charlie Anzman) — Sat, 14 Nov 2009 01:08:00 +0000

Yesterday, NY Times' David Pogue took Verizon Wireless to task over miscellaneous charges appearing on his bill .... due to 'hitting the wrong key' and receiving a data charge.

I seriously doubt that anyone that owns a Verizon web-enabled cellphone would disagree with this. It's a known problem. I've been told about it by numerous Verizon Wireless employees ...... and it has caused them huge headaches (and lots of calls to customer service). This, despite employees trained to warn customers when selling the phones as well as demonstrating locking features.

In my case, I took the time to call and have the charges deleted when they occurred. It was easy and fast but no doubt, an unnecessary call and waste of time.

One of the phones in my family plan, an LG Env Touch (or VX11000), despite a locking touchpad and other security features, still managed to access services I don't use and incur monthly charges.

I phoned Verizon and simply had those services blocked a few months ago. (Yes, you CAN do that).

A better fix??

A few hours ago, I received a text from Verizon informing of an impending software update. It was the first I had seen in a while and mentioned 'a change in the Verizon Home front page'. (Verizon sends texts in advance of most software updates because the updates automatically re-boot the phone).

About an hour or so after the text, I heard the phone re-boot.

Of course, curiously got the best of me and I visited the Verizon home mobile page.

It read "For (as little as) $1.95 a day, you can access the WWW .... Click here".

While this is still somewhat misleading (the mobile web on some plans is charged by megabyte), it is a huge improvement over the past when many users simply accessed the home page or Verizon's GPS navigator (which is excellent) and at the end of the month .... received 'the bill surprise'.

While I didn't get much of a chance to network with others today to see if other phones were updated (yet), it's my guess that this will mean more revenue for Verizon and not less. Blocked phones can now use any feature and it's almost impossible to just stumble on them.

Smart move by Verizon.

Now if there was only a Google Voice app .... hmmm.

Clarifications: (1) Blackberry contracts (which automatically get billed the data plan) may differ from the above. (2) Verizon now offers blocking of various services and downloads (as well as specific e-mail addresses and other features) directly from 'your account' at verizonwireless.com

Google's PR machine goes into overdrive (Updated)

noreply@blogger.com (Charlie Anzman) — Wed, 11 Nov 2009 16:07:00 +0000

I honestly can't remember a time when Google has made the amount of product and service announcements as they have in the past two weeks. Some were subtle, others very direct.

Regardless, Google has managed to be in the headlines (in a myriad of spaces) almost every day.

The 'Wave' continues ....

For well over two weeks, Google Wave has been 'trending' on Twitter.
Why?

The team has been sending invites to existing users on a fairly regular basis and 'techie curiosity', as always, is running at a fever pitch. I gave a few away back here, and just today received 30 more. The 'buzz' on this product continues. The invite-only roll-out is HOT, very hot.

In a salute to Veterans Day, the Google Voice team announced a partnership with Blue Star Families. (Unless I was sleeping, this important initiative was barely covered by anyone?!).

The headline today (actually announced yesterday along with the launch of a special website) is that Google is paying your Wi-Fi bill at numerous airports. This program is hitting the main stream media like a bullet ... (and probably will be 'sticky' for a week or more).

Google's new integrated dashboard, announced last week, helped calm the fears of privacy advocates (and also helped users correct a lot of old data!).

Most likely hitting a completely different audience (and probably a coincidence), Google VP Marissa Mayer made Glamour Magazine's Women of the Year list. (Think techies still wear goggle glasses? .... That stereotype is history :)

Late yesterday, the Picasa team announced a dramatic price decrease in storage fees (Hello Flickr??) along with some of the same from the Gmail team.

The Google Latitude team also announced an enhancement yesterday. You may want to look over your shoulder for this one.... :)

On top of all of this, Google's open-source Android operating system made it's largest appearance on the scene yet with the release of two Android powered phones in the US by Verizon. The Motorola Droid (very cool animation) and HTC's ERIS.

Like downloading music? Here's another surprise partnering announcement last week.

There's actually more. Yes, Google is firing on all cylinders.

It's readily apparent that Google wants very much to be looking at you this holiday season ... or more importantly, they want as many people as possible .... looking at them.

After one of the most dynamic years in tech history that I can remember, I can only begin to imagine what's next from Mountainview .... and their competitors.

Finally ... If you have the opportunity. Take a minute to Thank a Vet today. You'll feel good about it and so will they.

Charlie

Update: A few moments ago, Google announced yet another feature, this time for the main index. Parents, educators and others can now lock 'SafeSearch'. Details have been posted to the Official Google Blog here.

Firefox issues fix prior to version 3.6

noreply@blogger.com (Charlie Anzman) — Sat, 07 Nov 2009 13:46:00 +0000

Mozilla has issued a maintenance release for Firefox 3.5

The release handles a several stability issues which can be found here.

On our end, it appears that this latest version is no longer locking up under Windows 7, which was a problem on some PCs. (Google's Chrome and Microsoft's Internet Explorer have been running seemlessly under Windows 7 with Firefox exhibiting a more-than-occasional lock-up).

If you are a Firefox user and haven't been automatically updated, you can click 'Help' at the top of the browser and then 'Check for Updates' for the latest version, now 3.5.5

Updated versions in most languages, for Windows, MAC, and Linux, have been posted to the Mozilla website here.

Update (Nov 11, 2009 9 AM ET) Mozilla has now released the second Beta of Firefox 3.6 (which so far looks like a screamer?!). Over 190 changes since Firefox 3.6 Beta 1. You can find out more here.
Updated Sat Nov 7, 2009 8 AM ET

The media should be thanking aggregators

noreply@blogger.com (Charlie Anzman) — Wed, 04 Nov 2009 15:07:00 +0000

Let's face it. This isn't 1985.

Most magazines are getting smaller. Newspapers are having more-than-serious financial issues and so are TV networks.

This isn't the first wholesale change in our every day habits that the Internet has created. It's one of many, and somehow everyone is blaming Google.

We're probably only a few short years away from 'regular people' adopting broadband for TV viewing .... and mobile is another story altogether. It's still in it's infancy.

It's an all-out fight for your eyeballs! ... and it's on, in a big way, right now.

While habits are hard to break, people are exploring the 'net more than ever. They're changing their reading habits ... and even their daily routines. With the economy still a wholesale mess, many are busier (working?) and many simply want a quick 'daily take' when they get online.

The problem for marketers, advertisers and anyone else that want YOU to see them is that instead of 5 or 50 'channels', the are now literally millions.

The idea of micropayments, or charging you for exclusive access, isn't the answer despite ongoing pronouncements from CEOs saying "We're going to start charging for web content soon".

In most cases they wont.

Huge websites are being challenged every day but some brilliant bloggers. It's been going on for a long time .. but nobody complained until ad budgets were cut deeply during the so-called recession.

Aggregators like AllTop, PopUrls, TechMeMe and many others featured here over the last few years aren't 'stealing' content.

They're delivering visitors.

If you did your SEO homework (or read the instructions on how to get included in Google News?!), there's simply no reason to blame Google.

Imagine an Internet right now without search engines. It could be a vast wasteland. Think about it.

So instead of playing the blame game or dreaming about micropayments, maybe it's a good idea to get a better understanding of SEO, PPC, Social Networking and more importantly, welcoming your inclusion on aggregators ....

.... before you're extinct.

Just my two cents.

Charlie

Facebook changes flip out users

noreply@blogger.com (Charlie Anzman) — Sun, 25 Oct 2009 14:49:00 +0000

Those of us that follow this kind of stuff knew on Friday (or earlier) that changes to Facebook were coming.

The Facebook blog (and several hundred tech blogs) highlighted the story.

In reality, most Facebook users don't read tech news ....and even if they did, the story disappeared entirely under the weight of the Windows 7 launch on Thursday.

For the majority, the changes to the so-called 'newsfeed' log-on page came as a complete surprise, and as with any change, the reaction from the masses was ..... "Huh? ... Where's my stuff?".

So here's a quick explanation.

This isn't Facebook's first change. They've tested and implemented changes to the interface numerous times.

This IS the first time that I can remember that they changed it without letting you preview it first. They simply went ahead and did it.

BAD MOVE.

If the numbers posted by founder Mark Zuckerberg are accurate, Facebook has over 300 million registered users worldwide (Yes, you read that right .....approx the entire population of the United States!).

Talk about messing with success?

Even though Facebook is trying to be a little bit of everything to everybody, and while that may be a good idea, it complicates the formula for the everyday user. From the reactions so far, that's probably an understatement.

An easier-to-navigate new front page, with a user option to try it first, probably would have been a better path.

So what goin' on here ??

As most 'techies' know, not long ago Facebook BOUGHT Friendfeed . Most loyal Friendfeed users were not only a little 'upset' at the time that their favorite network was being acquired in the early stages, but the odds were on a Google acquisition and this deal caught almost everyone off guard.

The new newsfeed you're currently seeing on Facebook is more-than Friendfeed inspired. It is a little bit of Friendfeed (without some of Friendfeed's awesome features).

The posts with the most 'Likes' or comments will now bump up to the top ... or at least that's what it's doing for now. Potentially a good move over time as more people will be seen interacting .... and you'll discover more users. (IE: Works for them ... and may work for you).

For now, almost everyone I know outside of tech is not happy with this. It's not just change, or resistance to change, it's a wholesale change to the page you first see when you log on, without any prior explanation for most users.

On the other hand ... Friendfeed loyalists probably love it. I actually do and already spent more time on Facebook this weekend than I have in months.

This is gonna be a rough one but since Facebook is far and away the largest social network in the world, I suppose they felt they could get away with it.

We'll see.

For now, it's either get just used to it, let you comments be heard on the Facebook blog ... or you can always just give up ..... and play Farmville :)

Update: While we're on the subject for those that haven't noticed, CNN has also re-launched their website as well.

edited for content Oct 25 11 AM ET

Verizon - Yes, we're looking at you iPhone (Video)

noreply@blogger.com (Charlie Anzman) — Fri, 23 Oct 2009 05:17:00 +0000

Over the course of the last few weeks, a variety of new cellphones based on Google's Android Operating System have been introduced by several major cellular carriers.

Earlier today, here in the US, Verizon outright dashed rumors about adopting a version of Apple's iPhone (when the US exclusive with AT&T expires).

It's been about two weeks since Verizon launched the "There's a Map for That" TV campaign targeting AT&T directly.

Now, they're looking at Apple.

A new buzz-building campaign on TV and the Internet went live a few hours ago, on the iPhone offensive with numerous mentions of "i" doesn't do this and "i" doesn't do that .... while promoting what Verizon has dubbed 'Droid' ... coming in November.

The website (a redirect to a special Verizon Wireless page) lets you enter your e-mail to be 'among the first'.

You can preview the new Verizon website, DroidDoes.com here.

Update: 1 AM ET Oct 23: InformationWeek has more on the Verizon advertising launch here and Boy Genius Report covered Motorola's Droid Internet debut here.

Update 2: Video of the ad now embedded below.

Update Oct 27, 2009 3 AM ET: According to a piece in the Wall Street Journal, Verizon is still interested in the iPhone saying it's Apple's decision.

Google and Apple didn't derail Windows 7

noreply@blogger.com (Charlie Anzman) — Wed, 21 Oct 2009 14:18:00 +0000

The timing couldn't have been a coincidence ... but it won't work.

On Monday, Google announced a massive push (worldwide) for Google apps. Yesterday, Apple announced all-new MacBooks and iMacs.

Tomorrow is the official release date on Microsoft's latest operating system, Windows 7.

The 'buzz', which has been around in tech circles for almost a year, is now hitting the (so-called) mainstream media ... and we all know what that means.

I asked some 'regular people' yesterday (IE: non-techies) if they knew what Google Apps or Windows 7 were. The answer (without getting into some very funny 'Jay-walking' type stuff) was a resounding NO.

On the other hand both Facebook and Twitter were a YES (with over 75% saying they had Facebook accounts and visit them at least twice a week).

Keeping in mind that this was a very limited and completely non-scientific survey, it still points to an important factor.

People are busy. They're trying to hedge against the economy, and, in many cases, just trying to make a living.

If it's not in they're face, they're going to miss it. (Kinda like marketing YOUR blog? :).

Here in the US, the Windows 7 buzz is already building. Major news networks are set to cover it .... or already are.

Why?

Well, it may not get the same ratings as Jon and Kate ... (ugh!) ... but NOT covering the Windows 7 launch would almost be like not covering a Space Shuttle landing.

Windows still owns the PC desktop, both by home and enterprise users, by a very large margin. Despite Apple's gains and stellar earnings this week, they're still less than 10 percent of the market. To most people, Google is where they go to find something.

One of the best pieces I've seen this morning so far comes from CBS News (keeping in mind that CBS owns CNET, one of the oldest and strongest technology news brands). The piece (for regular people :) can be found here.

It's no secret that I love Windows 7. It's the closest thing to plug and play ever, and despite numerous claims by blog authors to the contrary, it's a HUGE improvement over XP or Vista.

It's what the public doesn't see (yet) that's the most interesting. The new war between Google, Apple and Microsoft. It has now morphed to almost every front and 'could' redefine all of this over the next 5 or ten YEARS.

Google's mobile operating system, Android, is hitting Verizon, the largest mobile carrier in the US, and you'll be hearing a lot more about Verizon's 'Droid'. Google Voice, Apps, Gmail and many other products are viable 'players'.

Apple continues on the 'style' streak. There's just no disputing that Apple computers look cool (and even make you look cool). A fashion statement that works. There's also no disputing that when (or if) the masses adopt smartphones, currently the iPhone wins. Period. Apple's iTunes still dominates the podcast and music scene despite numerous challenges.

Windows 7 was critical to Microsoft. They did it right on a variety of fronts. In fact, it's going to be a lot easier to get Grandma on the Internet soon .... without those daily phone calls "Can you come over ... something went wrong".

No joke .....

I don't remember one piece even mentioning this demographic. While traditional marketers are all over it (and A LOT of scams), tech is ignoring one of the largest spending groups, at least here in the US.

That may change .... and it may change soon.

Regardless. Ask someone this Friday is if they know what Windows 7 is. More importantly, if they plan to get it. My guess is YES and YES.

Google - We got a lotta green goin on ....

noreply@blogger.com (Charlie Anzman) — Thu, 15 Oct 2009 13:52:00 +0000

Blog Action Day has been around for some time and although, as of this writing, it doesn't appear to be eclipsing last year's numbers, it just got a boost on the Official Google Blog.

Blog Action Day 2009 is dedicated to Climate Change and has some notable participants and new media partners.

The Google post by Googler Anthony Ravitz showcases some extraordinary sustainable initiatives at the Googleplex including "9,212 photovoltaic solar panels that produce 1.6 MW of electricity — enough energy to power about 1,000 California homes". (Ugh .... Wow!)

For those that don't remember it, or weren't around 'the scene' when it made headlines, the post also makes reference to the company's use of .... ugh .... goats to mow the lawn .

Yes, you read that right .... :).

It's a safe guess that the early morning post from Google will drive a lot of blogs to get onboard the Blog Action Day bandwagon at the last minute (Blog Action Day 2009 is today).

This blog participated in some of the earliest Blog Action Days. The concept is good and is now being played out in different ways on a variety of platforms.

Blogging, Tweeting (or whatever) for a variety of charities, initiatives etc. certainly can't hurt. In fact, in many cases, it has solved problems and/or helped a lot.

There it is .... We're in ....

Muck Rack grows - Adds Beer

noreply@blogger.com (Charlie Anzman) — Mon, 12 Oct 2009 14:12:00 +0000

One of the more interesting Twitter - based websites launched early this year is Muck Rack.

Well-known by the web's 'social' PR crowd but not so well-known (yet) by the masses, Muck Rack is to Twitter what Alltop is to blogs, or at least that's the direction they appear to be going.

Originally, Muck Rack was an aggregator of Tweets by Journalists. I often went there (after TechMeMe for my 'tech take'), to see what Journalists around the globe were saying, and writing about. The site does a pretty good job sorting through the so-called noise.

Muck Rack has matured. Not only have they added features such as 'Mass Follow' for particular News organizations (and lots more), but scrolling across the top, there's now 'racks' for Designers, Coders, Tech, Celebs (gotta have that one :), Humor, Beauty, Musicians, VCs, Sports, Science, Pets, Travel, Colleges, and yes, Beer.

Hey, Beer is the No. 1 consumed alcoholic beverage in America (and probably recession - proof). Makes sense to me?

MuckRack also tracks links. I found this reference to Louis Gray in No. 1 post position pretty interesting.

No, it was under Beer, it was under Tech.

So if you're one of the many that have cut your Twitter list down because of spam or just too much noise, you may just find what you're looking for on Muck Rack.

You will find a lot of the people behind the blogs you probably read already.

..... not to mention a slew of beer breweries you probably had no idea existed.

Google got me to re-try Opera - Huh?

noreply@blogger.com (Charlie Anzman) — Tue, 06 Oct 2009 18:26:00 +0000

Earlier today, the Official Google Blog announced a new website called WhatBrowser.org.

The new website is a simple explanation of what a web browser is, and provides direct links not only to Google's Chrome, but also to Apple's Safari, Microsoft Internet Explorer, Mozilla's Firefox, and yes, the latest version of Opera.

To see Google continue to embrace 'basics' is refreshing.

There are brand new web users every day and tens of thousands of people worldwide discovering coding, search marketing, the latest Internet landscape and more each week.

Factually, there's a lot that many of us probably take for granted. Factually, it's not just kids that are just getting with the 'net.

Emerging countries rolling out broadband, seniors right here in the US, rural communities just getting broadband, and many other groups are just testing the waters for the first time.

The easier it is for them to get information (and reliable information about Internet safety and security), the better.

Opera has been around for a lot of years but doesn't get much press here in the states. The browser is used extensively on cellphones and also PC's, particularly in Europe. While the market share is relatively low, the browser has, for the most part, always been good.

I gave it a fresh run today, writing this piece using it, and it's just fine on a PC with a few features not offered by other browsers ... (probably something that can be said about each one of them).

I'm not going to look for Google's motivation here. (It's obvious they'd love if all of us used Chrome as it continues to evolve). I just think it's great that a major Internet company is continuing to address newcomers.

To keep it fair, Microsoft's recent efforts with Microsoft Security Essentials, a 100% free virus scanner for PC's, was a good move as well. While it may infringe on the 'pay-for' antivirus market a bit, the 'basic' anti-virus program release, just before the public release of Windows 7 (October 22nd) was important and smart. Many newcomers, in this economy, simply can't afford a few extra bucks for still necessary add-ons.

Google's Browser Video is below. While all of these browsers will see new versions emerge, it's a great starter kit!

FTC Rules - 50,000 bloggers move to Canada

noreply@blogger.com (Charlie Anzman) — Tue, 06 Oct 2009 13:22:00 +0000

In what seemed like a well intentioned move on Monday, the US Federal Trade Commission issued guidelines for endorsements, clarifying an existing law, but for the first time, mentioning bloggers.

I, for one, have always wondered why the same disclosures that appear (and have appeared) on websites for years somehow escaped bloggers and blogging (but never felt it necessary to put any kind of disclosure here).

The ruling has caused nothing less than a firestorm with some embracing the new 'clarification', and others outright hating it.

Personally, I have no problem if I'm helping someone with a website, writing (sometimes along with their lawyers) extensive disclosure pages. Factually. they usually address typos more than anything else.

On the other hand, this truly seems like an attempt to apply old rules to a new world .... that simply won't work.

First, here in the US, many of us write blogs almost assuming that our audience is in the US. An FTC ruling will most likely only effect US bloggers (and Tweeters?). That alone could result in a legal mess.

The World Wide Web is just that ..... and it's getting bigger. The small audience for this blog comes from numerous countries (and even more since I added Google Translate above and before that, the Wibiya bar below).

At times, I have turned on Google's Adsense here as more of an experiment than anything else.

Anyone who knows that landscape knows that I am not in full control of those ads .... Google is.

So if I were to disclose something here (not that there's much to disclose?!), and Google matched my writing with Adsense Ads, am I responsible for those advertisers now?

At the very least, it'll be interesting to see what ads appear below this post.

For me, the FTC's time could be much better spent going after virus-laden malware blogs and websites that still proliferate the web. They are still the biggest problem for average Internet users.

"By the way .... if you buy this FREE product, we are taking control of your computer ... because we need the bandwidth ... and haven't decided what to do with it yet"

Now there's a disclosure.

Links updated 10/6/2009 9:30 ET

Disqus adds Yahoo Log-In ... more

noreply@blogger.com (Charlie Anzman) — Fri, 02 Oct 2009 11:45:00 +0000

In an e-mail to the Disqus community today, Daniel Ha introduced a variety of features that have been added to the commenting platform over the past few weeks (and seem to have have been overlooked by many).

For those of you that haven't noticed ... Disqus went real-time some time ago. Comments appear instantaneously and can be imported by a variety of platforms, many now also in real-time.

About a week ago, Disqus added Yahoo! alongside Twitter, OpenID and Facebook (and their own log-in) for commenting on Disqus - enabled websites.

There are also new plug-ins available for WordPress and Movable Type as well as new comment importers.

Finally, the 'reaction list' is now HUGE and includes Friendfeed, Twitter, Digg, Reddit, Hacker News, Blogger, WordPress, YouTube, Vimeo, Picasa, Flickr, Typepad, Movable Type and others.

I have enabled Yahoo! along with the recently released Narcissus theme in the comments below as an example (along with Facebook log-in which is now functional here).

You can view all of the recent changes to Disqus here or follow the Disqus blog here.

Have a great weekend all
Charlie

Updated Oct 2 2009 8:15 AM ET

Google Syncs Desktop Searches To Your Phone

noreply@blogger.com (Charlie Anzman) — Thu, 01 Oct 2009 04:58:00 +0000

A few hours ago, Google announced that you can now sync your mobile and desktop Google search history.

Available for Android, iPhone and Palm Web OS, all users need to do is log-in to their Google account. From there it's a matter of enabling or disabling from the settings tab.

More information can be found at the Google Mobile blog here.

SMX East rolls in to NYC October 5-7

noreply@blogger.com (Charlie Anzman) — Mon, 28 Sep 2009 12:33:00 +0000

The countdown is on .... and this blog post is just a reminder for those of us n the Northeast.

Search Marketing Expo East (or SMX East), the search engine trade show from Danny Sullivan (and company's) Search Engine Land (and Sphinn) comes to New York City in less than two weeks.

The 'show' will be held at the Jacob Javits Convention Center from October 5th through the 7th.

The complete agenda has been posted here and you can still register here.

Face to face wins the race.

I seriously doubt there are too many people that would argue the fact that networking in person can be a lot more productive (and enjoyable) than sitting behind a computer screen on various social networks.

This is one of those opportunities for those of us in the Northeast that practice within and/or 'keep an eye on' the search engine landscape .... and more.

There have been a lot of changes in search this year. Most notably Yahoo! dropping their search efforts entirely (soon to be partnered with Microsoft's Bing for results). Google is always making changes.

The industry is very simply more dynamic than ever.

Bottom line? In my humble opinion ... If you're a web advertiser, SEO, ad agency, or Internet marketer of any kind, you should be there.

Another Mystery Google Logo ? - Not Really

noreply@blogger.com (Charlie Anzman) — Sun, 27 Sep 2009 16:01:00 +0000

Once again this morning, Google users were greeted with a 'slightly modified' Google logo on the (recently super-sized) home page.

No, someone didn't goof and drop an extra 'L' in the logo, and no, the crew in Mountainview isn't teasing us (again :).

The second 'L' is actually a '1', and in this case .... so is the first.

It didn't take a lot of investigative work to figure this one out.

Mouse over the logo and it says "Google's 11th Birthday". (Tapping the logo brings a search of Google .. ugh ... on Google ... which doesn't reflect anything about a birthday).

Google has been low key about this one. Maybe we'll see something on the Official Google Blog this week. On the last Google Birthday, (the big ten), I wrote this piece over on Louis Gray's blog.

In reality, according to the incorporation papers, Google was founded on September 4th, 1998.

Will it become a news story? Probably. Almost every 'special' Google logo over the past ten years has made the news.

So, to the whole crew at Google (around the world) .... and the few Googlers I've come to know (mostly electronically) over the past few years... Happy 11th Birthday Google!

Overlooked Feature in Picasa 3.5 ?

noreply@blogger.com (Charlie Anzman) — Wed, 23 Sep 2009 16:35:00 +0000

I was reading with interest numerous articles about Google's latest version of Picasa earlier today.

Coincidentally, I did have a few photos to edit and send by e-mail so I replaced the old version to try out some of the new features.

The new Picasa (version 3.5) adds facial recognition, name tags, easier geotagging, and more seamless integration with Picasaweb.

To those of you that take a lot of photos with your cellphone, or just don't have the time to stop and set camera settings, I wandered across a feature you may want to try out.

The redeye correction automatically finds the eyes!

While this may not sound exciting to you if you're already using more elaborate commercial photo editing software, I found it pretty huge for a free product. Picasa's right up there now for me with Microsoft's Phototools and Paint.net.

Give it a try.

With gobs of photos now being uploaded from iPhones (and other camera phones) this one feature is an outright WIN.

Meta Tags and Rank - Drawing a line in the sand

noreply@blogger.com (Charlie Anzman) — Tue, 22 Sep 2009 11:05:00 +0000

As some of you know, I've had an 'issue' with the literally hundreds (maybe thousands?!) of 'new experts' that have come along in the past year in the web marketing space.

I've written numerous posts in other places, such as my "Ten things you should ask your new SEO company".

In a post to the Google Webmaster Central blog on Monday, one fact was made 'perfectly clear'.

Google does not use the Meta Keyword tag as part of it's scoring process for ranking purposes.

The post was followed by a video by Google's Matt Cutts (which I've embedded below). You may want to read the dialog in the comments on Cutts' personal blog and / or the Google Webmaster Central Blog for more questions and answers.

Google has been more and more transparent in recent years regarding their process for getting 'rank'. I would urge those that think they should be ranking, that aren't, to, at the very least, subscribe to the Google Webmaster Central RSS feed.

Whether some chose to believe it or not, the fact is that SEO is essentially free advertising. Google currently is over 60 per cent of that market.

The Cutts video is below.

Find Cheap Gas with new Bing Maps Beta

noreply@blogger.com (Charlie Anzman) — Mon, 21 Sep 2009 15:04:00 +0000

Microsoft has launched a new beta 'Interactive Gas Finder' on MSN.

The new page uses Bing Maps to let you easily view current prices in your area or scroll across the map when planning a trip to see where the best gas prices are.

The new MSN Gas Prices Beta page can be found here.

The page works equally well with most major browsers including Internet Explorer, Firefox and Google's Chrome and Apple's Safari.

Microsoft Free Antivirus Program Just Weeks Away

noreply@blogger.com (Charlie Anzman) — Mon, 21 Sep 2009 06:12:00 +0000

In a limited (very short window) public beta release just a few months ago, Microsoft introduced it's predecessor to their paid antivirus program, OneCare.

The team has been very active updating not only the core product but also releasing new virus definitions (almost daily) to beta testers using XP, Vista, and the Windows 7 RC and RTM.

Known as Microsoft Security Essentials, the new program is not intended to be a replacement for commercially available products but rather to "provide comprehensive anti-malware protection from threats including viruses, spyware, rootkits, Trojans, and other emerging threats in a single lightweight anti-malware solution".

The program so far has been effective and uses a minimal amount of system resources and sports a clean and easy-to-use interface (pictured below):

In a letter to beta testers just a few hours ago, Microsoft asked that everyone update to the latest core product (version 1.0.1500.0) prior to the public release 'in a few weeks'.

It seems likely that the launch of Security Essentials is being timed close to, or just before the full public release of Windows 7 on October 22nd.

Additional information on Microsoft Security Essentials can be found on the original page launch page here along with links to a few open forums. (Note: The download link in non-functional at this time).

Members of Microsoft Connect can also access an information channel.