<?xml version="1.0" encoding="UTF-8"?>
<?xml-stylesheet type="text/xsl" media="screen" href="/~d/styles/rss2full.xsl"?><?xml-stylesheet type="text/css" media="screen" href="http://feeds.feedburner.com/~d/styles/itemcontent.css"?><rss xmlns:creativeCommons="http://backend.userland.com/creativeCommonsRssModule" xmlns:feedburner="http://rssnamespace.org/feedburner/ext/1.0" version="2.0"><channel><title>SEM-Praxis</title><link>http://www.sem-praxis.de</link><atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="self" type="application/rss+xml" href="http://feeds.feedburner.com/SEM-Praxis" /><description>Das Suchmaschinenmarketing Blog</description><language>de-DE</language><lastBuildDate>Tue, 07 Aug 2012 07:40:57 PDT</lastBuildDate><generator>http://wordpress.org/?v=3.4.1</generator><sy:updatePeriod xmlns:sy="http://purl.org/rss/1.0/modules/syndication/">hourly</sy:updatePeriod><sy:updateFrequency xmlns:sy="http://purl.org/rss/1.0/modules/syndication/">1</sy:updateFrequency><atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="self" type="application/rss+xml" href="http://feeds.feedburner.com/SEM-Praxis" /><feedburner:info uri="sem-praxis" /><atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="hub" href="http://pubsubhubbub.appspot.com/" /><creativeCommons:license>http://creativecommons.org/licenses/by-sa/2.0/</creativeCommons:license><image><link>http://creativecommons.org/licenses/by-sa/2.0/</link><url>http://creativecommons.org/images/public/somerights20.gif</url><title>Some Rights Reserved</title></image><xhtml:meta xmlns:xhtml="http://www.w3.org/1999/xhtml" name="robots" content="noindex" /><feedburner:emailServiceId>SEM-Praxis</feedburner:emailServiceId><feedburner:feedburnerHostname>http://feedburner.google.com</feedburner:feedburnerHostname><item><title>Auto-optimierter CPC</title><link>http://feedproxy.google.com/~r/SEM-Praxis/~3/hMxK-oBCRLE/432</link><category>-fortgeschritten</category><category>Budget- &amp; Bidmanagement</category><category>News</category><category>_F1</category><category>bidmanagement</category><category>Einstellungen</category><category>feature</category><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Jan Borgwardt</dc:creator><pubDate>Tue, 17 Aug 2010 06:52:51 PDT</pubDate><guid isPermaLink="false">http://www.sem-praxis.de/?p=432</guid><description>Googles neuer Ansatz f&amp;#252;r ein internes Bidmanagement auf kleiner Basis ist nun auch f&amp;#252;r deutsche AdWords Konten verf&amp;#252;gbar.&lt;div class="feedflare"&gt;
&lt;a href="http://feeds.feedburner.com/~ff/SEM-Praxis?a=hMxK-oBCRLE:osafh7WTbcA:yIl2AUoC8zA"&gt;&lt;img src="http://feeds.feedburner.com/~ff/SEM-Praxis?d=yIl2AUoC8zA" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/SEM-Praxis?a=hMxK-oBCRLE:osafh7WTbcA:7Q72WNTAKBA"&gt;&lt;img src="http://feeds.feedburner.com/~ff/SEM-Praxis?d=7Q72WNTAKBA" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/SEM-Praxis?a=hMxK-oBCRLE:osafh7WTbcA:V_sGLiPBpWU"&gt;&lt;img src="http://feeds.feedburner.com/~ff/SEM-Praxis?i=hMxK-oBCRLE:osafh7WTbcA:V_sGLiPBpWU" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/SEM-Praxis?a=hMxK-oBCRLE:osafh7WTbcA:qj6IDK7rITs"&gt;&lt;img src="http://feeds.feedburner.com/~ff/SEM-Praxis?d=qj6IDK7rITs" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/SEM-Praxis?a=hMxK-oBCRLE:osafh7WTbcA:-BTjWOF_DHI"&gt;&lt;img src="http://feeds.feedburner.com/~ff/SEM-Praxis?i=hMxK-oBCRLE:osafh7WTbcA:-BTjWOF_DHI" border="0"&gt;&lt;/img&gt;&lt;/a&gt;
&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/SEM-Praxis/~4/hMxK-oBCRLE" height="1" width="1"/&gt;</description><wfw:commentRss xmlns:wfw="http://wellformedweb.org/CommentAPI/">http://www.sem-praxis.de/auto-optimierter-cpc/432/feed</wfw:commentRss><slash:comments xmlns:slash="http://purl.org/rss/1.0/modules/slash/">0</slash:comments><feedburner:origLink>http://www.sem-praxis.de/auto-optimierter-cpc/432</feedburner:origLink></item><item><title>Markenschutz in AdWords geändert</title><link>http://feedproxy.google.com/~r/SEM-Praxis/~3/RxI6NT-87WQ/429</link><category>-einfach</category><category>Allgemein</category><category>Keywords</category><category>News</category><category>_F1</category><category>Google</category><category>keyword</category><category>Recht</category><category>Richtlinien</category><category>SEA</category><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Jan Borgwardt</dc:creator><pubDate>Wed, 04 Aug 2010 04:33:04 PDT</pubDate><guid isPermaLink="false">http://www.sem-praxis.de/?p=429</guid><description>Viele Jahre hing eine endg&amp;#252;ltige Entscheidung zur Thema Markenschutz in Google AdWords im Raum. Zum 14. September 2010 werden die Richtlinien angepasst.&lt;div class="feedflare"&gt;
&lt;a href="http://feeds.feedburner.com/~ff/SEM-Praxis?a=RxI6NT-87WQ:FHW_Lk5GfOI:yIl2AUoC8zA"&gt;&lt;img src="http://feeds.feedburner.com/~ff/SEM-Praxis?d=yIl2AUoC8zA" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/SEM-Praxis?a=RxI6NT-87WQ:FHW_Lk5GfOI:7Q72WNTAKBA"&gt;&lt;img src="http://feeds.feedburner.com/~ff/SEM-Praxis?d=7Q72WNTAKBA" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/SEM-Praxis?a=RxI6NT-87WQ:FHW_Lk5GfOI:V_sGLiPBpWU"&gt;&lt;img src="http://feeds.feedburner.com/~ff/SEM-Praxis?i=RxI6NT-87WQ:FHW_Lk5GfOI:V_sGLiPBpWU" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/SEM-Praxis?a=RxI6NT-87WQ:FHW_Lk5GfOI:qj6IDK7rITs"&gt;&lt;img src="http://feeds.feedburner.com/~ff/SEM-Praxis?d=qj6IDK7rITs" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/SEM-Praxis?a=RxI6NT-87WQ:FHW_Lk5GfOI:-BTjWOF_DHI"&gt;&lt;img src="http://feeds.feedburner.com/~ff/SEM-Praxis?i=RxI6NT-87WQ:FHW_Lk5GfOI:-BTjWOF_DHI" border="0"&gt;&lt;/img&gt;&lt;/a&gt;
&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/SEM-Praxis/~4/RxI6NT-87WQ" height="1" width="1"/&gt;</description><wfw:commentRss xmlns:wfw="http://wellformedweb.org/CommentAPI/">http://www.sem-praxis.de/markenschutz-in-adwords-geaendert/429/feed</wfw:commentRss><slash:comments xmlns:slash="http://purl.org/rss/1.0/modules/slash/">6</slash:comments><feedburner:origLink>http://www.sem-praxis.de/markenschutz-in-adwords-geaendert/429</feedburner:origLink></item><item><title>Facebook PPC Werbung richtig einrichten</title><link>http://feedproxy.google.com/~r/SEM-Praxis/~3/hn2tO0_AGUo/411</link><category>-fortgeschritten</category><category>Allgemein</category><category>Anzeigen</category><category>Budget- &amp; Bidmanagement</category><category>_F1</category><category>_F2</category><category>Anleitung</category><category>Anzeige</category><category>Facebook</category><category>Kampagne</category><category>Planung</category><category>PPC</category><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Jan Borgwardt</dc:creator><pubDate>Tue, 15 Jun 2010 06:03:00 PDT</pubDate><guid isPermaLink="false">http://www.sem-praxis.de/?p=411</guid><description>Facebook Ads auf externe Seiten funktionieren gut und bergen viele Chancen, wenn man das PPC Marketing auf Facebook sinnvoll startet. SEM Praxis zeigt wie.&lt;div class="feedflare"&gt;
&lt;a href="http://feeds.feedburner.com/~ff/SEM-Praxis?a=hn2tO0_AGUo:aAqQ0awhJv8:yIl2AUoC8zA"&gt;&lt;img src="http://feeds.feedburner.com/~ff/SEM-Praxis?d=yIl2AUoC8zA" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/SEM-Praxis?a=hn2tO0_AGUo:aAqQ0awhJv8:7Q72WNTAKBA"&gt;&lt;img src="http://feeds.feedburner.com/~ff/SEM-Praxis?d=7Q72WNTAKBA" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/SEM-Praxis?a=hn2tO0_AGUo:aAqQ0awhJv8:V_sGLiPBpWU"&gt;&lt;img src="http://feeds.feedburner.com/~ff/SEM-Praxis?i=hn2tO0_AGUo:aAqQ0awhJv8:V_sGLiPBpWU" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/SEM-Praxis?a=hn2tO0_AGUo:aAqQ0awhJv8:qj6IDK7rITs"&gt;&lt;img src="http://feeds.feedburner.com/~ff/SEM-Praxis?d=qj6IDK7rITs" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/SEM-Praxis?a=hn2tO0_AGUo:aAqQ0awhJv8:-BTjWOF_DHI"&gt;&lt;img src="http://feeds.feedburner.com/~ff/SEM-Praxis?i=hn2tO0_AGUo:aAqQ0awhJv8:-BTjWOF_DHI" border="0"&gt;&lt;/img&gt;&lt;/a&gt;
&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/SEM-Praxis/~4/hn2tO0_AGUo" height="1" width="1"/&gt;</description><wfw:commentRss xmlns:wfw="http://wellformedweb.org/CommentAPI/">http://www.sem-praxis.de/facebook-ppc-werbung-richtig-einrichten/411/feed</wfw:commentRss><slash:comments xmlns:slash="http://purl.org/rss/1.0/modules/slash/">36</slash:comments><feedburner:origLink>http://www.sem-praxis.de/facebook-ppc-werbung-richtig-einrichten/411</feedburner:origLink></item><item><title>Keyword Insertion richtig nutzen</title><link>http://feedproxy.google.com/~r/SEM-Praxis/~3/wC2Hzoqjk4A/396</link><category>-fortgeschritten</category><category>Allgemein</category><category>Anzeigen</category><category>Features</category><category>Keywords</category><category>_F1</category><category>_F2</category><category>Anleitung</category><category>Anzeige</category><category>feature</category><category>keyword</category><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Jan Borgwardt</dc:creator><pubDate>Fri, 11 Jun 2010 00:15:28 PDT</pubDate><guid isPermaLink="false">http://www.sem-praxis.de/?p=396</guid><description>Eine hohe Relevanz des Anzeigentextes wichtig f&amp;#252;r hohe Klickraten. Mit Keyword Insertion kann diese stark erh&amp;#246;ht werden, wenn man einige Punkte beachtet.&lt;div class="feedflare"&gt;
&lt;a href="http://feeds.feedburner.com/~ff/SEM-Praxis?a=wC2Hzoqjk4A:Ec4ULOrlXcM:yIl2AUoC8zA"&gt;&lt;img src="http://feeds.feedburner.com/~ff/SEM-Praxis?d=yIl2AUoC8zA" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/SEM-Praxis?a=wC2Hzoqjk4A:Ec4ULOrlXcM:7Q72WNTAKBA"&gt;&lt;img src="http://feeds.feedburner.com/~ff/SEM-Praxis?d=7Q72WNTAKBA" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/SEM-Praxis?a=wC2Hzoqjk4A:Ec4ULOrlXcM:V_sGLiPBpWU"&gt;&lt;img src="http://feeds.feedburner.com/~ff/SEM-Praxis?i=wC2Hzoqjk4A:Ec4ULOrlXcM:V_sGLiPBpWU" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/SEM-Praxis?a=wC2Hzoqjk4A:Ec4ULOrlXcM:qj6IDK7rITs"&gt;&lt;img src="http://feeds.feedburner.com/~ff/SEM-Praxis?d=qj6IDK7rITs" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/SEM-Praxis?a=wC2Hzoqjk4A:Ec4ULOrlXcM:-BTjWOF_DHI"&gt;&lt;img src="http://feeds.feedburner.com/~ff/SEM-Praxis?i=wC2Hzoqjk4A:Ec4ULOrlXcM:-BTjWOF_DHI" border="0"&gt;&lt;/img&gt;&lt;/a&gt;
&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/SEM-Praxis/~4/wC2Hzoqjk4A" height="1" width="1"/&gt;</description><wfw:commentRss xmlns:wfw="http://wellformedweb.org/CommentAPI/">http://www.sem-praxis.de/keyword-insertion-richtig-nutzen/396/feed</wfw:commentRss><slash:comments xmlns:slash="http://purl.org/rss/1.0/modules/slash/">7</slash:comments><feedburner:origLink>http://www.sem-praxis.de/keyword-insertion-richtig-nutzen/396</feedburner:origLink></item><item><title>modified broad match – modifiziert weitgehend passende Keywords</title><link>http://feedproxy.google.com/~r/SEM-Praxis/~3/boJCN1jRBtQ/391</link><category>-fortgeschritten</category><category>Keywords</category><category>News</category><category>_F1</category><category>beta</category><category>broad</category><category>keyword</category><category>SEA</category><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Jan Borgwardt</dc:creator><pubDate>Tue, 11 May 2010 11:58:12 PDT</pubDate><guid isPermaLink="false">http://www.sem-praxis.de/?p=391</guid><description>Lange wurde ger&amp;#228;tselt, viele haben sich es sich schon lange gew&amp;#252;nscht, nun ist er da. Der broad match modifier.&lt;div class="feedflare"&gt;
&lt;a href="http://feeds.feedburner.com/~ff/SEM-Praxis?a=boJCN1jRBtQ:cMmjFLQ3eow:yIl2AUoC8zA"&gt;&lt;img src="http://feeds.feedburner.com/~ff/SEM-Praxis?d=yIl2AUoC8zA" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/SEM-Praxis?a=boJCN1jRBtQ:cMmjFLQ3eow:7Q72WNTAKBA"&gt;&lt;img src="http://feeds.feedburner.com/~ff/SEM-Praxis?d=7Q72WNTAKBA" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/SEM-Praxis?a=boJCN1jRBtQ:cMmjFLQ3eow:V_sGLiPBpWU"&gt;&lt;img src="http://feeds.feedburner.com/~ff/SEM-Praxis?i=boJCN1jRBtQ:cMmjFLQ3eow:V_sGLiPBpWU" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/SEM-Praxis?a=boJCN1jRBtQ:cMmjFLQ3eow:qj6IDK7rITs"&gt;&lt;img src="http://feeds.feedburner.com/~ff/SEM-Praxis?d=qj6IDK7rITs" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/SEM-Praxis?a=boJCN1jRBtQ:cMmjFLQ3eow:-BTjWOF_DHI"&gt;&lt;img src="http://feeds.feedburner.com/~ff/SEM-Praxis?i=boJCN1jRBtQ:cMmjFLQ3eow:-BTjWOF_DHI" border="0"&gt;&lt;/img&gt;&lt;/a&gt;
&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/SEM-Praxis/~4/boJCN1jRBtQ" height="1" width="1"/&gt;</description><wfw:commentRss xmlns:wfw="http://wellformedweb.org/CommentAPI/">http://www.sem-praxis.de/modified-broad-match-modifiziert-weitgehend-passende-keywords/391/feed</wfw:commentRss><slash:comments xmlns:slash="http://purl.org/rss/1.0/modules/slash/">2</slash:comments><feedburner:origLink>http://www.sem-praxis.de/modified-broad-match-modifiziert-weitgehend-passende-keywords/391</feedburner:origLink></item><item><title>Ziel CPO Gebote in AdWords</title><link>http://feedproxy.google.com/~r/SEM-Praxis/~3/FXsRg7BR-RY/385</link><category>-fortgeschritten</category><category>Budget- &amp; Bidmanagement</category><category>News</category><category>_F1</category><category>bidmanagement</category><category>Gebotsmanagement</category><category>Google</category><category>PPC</category><category>SEM</category><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Jan Borgwardt</dc:creator><pubDate>Tue, 04 May 2010 00:33:10 PDT</pubDate><guid isPermaLink="false">http://www.sem-praxis.de/?p=385</guid><description>Es gibt ein neues automatisches Gebotsmanagement in den Kampagneneinstellungen, die den Bed&amp;#252;rfnissen vieler Werber besser entsprechen d&amp;#252;rfte, als die bisherige Version. Es handelt sich um die M&amp;#246;glichkeit einen durchschnittlichen CPO (Cost per Order) oder CPA (Cost per Aquaisition) einzugeben. Bisher war es nur m&amp;#246;glich maximale CPOs zu hinterlegen, was oft zu langen, umst&amp;#228;ndlichen Probierereien gef&amp;#252;hrt [...]&lt;div class="feedflare"&gt;
&lt;a href="http://feeds.feedburner.com/~ff/SEM-Praxis?a=FXsRg7BR-RY:bMkZwOoqN3g:yIl2AUoC8zA"&gt;&lt;img src="http://feeds.feedburner.com/~ff/SEM-Praxis?d=yIl2AUoC8zA" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/SEM-Praxis?a=FXsRg7BR-RY:bMkZwOoqN3g:7Q72WNTAKBA"&gt;&lt;img src="http://feeds.feedburner.com/~ff/SEM-Praxis?d=7Q72WNTAKBA" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/SEM-Praxis?a=FXsRg7BR-RY:bMkZwOoqN3g:V_sGLiPBpWU"&gt;&lt;img src="http://feeds.feedburner.com/~ff/SEM-Praxis?i=FXsRg7BR-RY:bMkZwOoqN3g:V_sGLiPBpWU" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/SEM-Praxis?a=FXsRg7BR-RY:bMkZwOoqN3g:qj6IDK7rITs"&gt;&lt;img src="http://feeds.feedburner.com/~ff/SEM-Praxis?d=qj6IDK7rITs" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/SEM-Praxis?a=FXsRg7BR-RY:bMkZwOoqN3g:-BTjWOF_DHI"&gt;&lt;img src="http://feeds.feedburner.com/~ff/SEM-Praxis?i=FXsRg7BR-RY:bMkZwOoqN3g:-BTjWOF_DHI" border="0"&gt;&lt;/img&gt;&lt;/a&gt;
&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/SEM-Praxis/~4/FXsRg7BR-RY" height="1" width="1"/&gt;</description><wfw:commentRss xmlns:wfw="http://wellformedweb.org/CommentAPI/">http://www.sem-praxis.de/ziel-cpo-gebote-in-adwords/385/feed</wfw:commentRss><slash:comments xmlns:slash="http://purl.org/rss/1.0/modules/slash/">2</slash:comments><feedburner:origLink>http://www.sem-praxis.de/ziel-cpo-gebote-in-adwords/385</feedburner:origLink></item><item><title>Adwords Anzeigen richtig schreiben</title><link>http://feedproxy.google.com/~r/SEM-Praxis/~3/Y9bx8DDz5nw/376</link><category>-einfach</category><category>Allgemein</category><category>Anzeigen</category><category>Qualitätsfaktor</category><category>_F1</category><category>_F2</category><category>Anleitung</category><category>Anzeige</category><category>Optimierung</category><category>SEA</category><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Jan Borgwardt</dc:creator><pubDate>Thu, 29 Apr 2010 23:00:09 PDT</pubDate><guid isPermaLink="false">http://www.sem-praxis.de/?p=376</guid><description>SEM Praxis kl&amp;#228;rt, welches die 5 wichtigsten Faktoren sind, die man f&amp;#252;r optimale Anzeigentexte beachten muss.&lt;div class="feedflare"&gt;
&lt;a href="http://feeds.feedburner.com/~ff/SEM-Praxis?a=Y9bx8DDz5nw:ZatmTgTvN-c:yIl2AUoC8zA"&gt;&lt;img src="http://feeds.feedburner.com/~ff/SEM-Praxis?d=yIl2AUoC8zA" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/SEM-Praxis?a=Y9bx8DDz5nw:ZatmTgTvN-c:7Q72WNTAKBA"&gt;&lt;img src="http://feeds.feedburner.com/~ff/SEM-Praxis?d=7Q72WNTAKBA" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/SEM-Praxis?a=Y9bx8DDz5nw:ZatmTgTvN-c:V_sGLiPBpWU"&gt;&lt;img src="http://feeds.feedburner.com/~ff/SEM-Praxis?i=Y9bx8DDz5nw:ZatmTgTvN-c:V_sGLiPBpWU" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/SEM-Praxis?a=Y9bx8DDz5nw:ZatmTgTvN-c:qj6IDK7rITs"&gt;&lt;img src="http://feeds.feedburner.com/~ff/SEM-Praxis?d=qj6IDK7rITs" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/SEM-Praxis?a=Y9bx8DDz5nw:ZatmTgTvN-c:-BTjWOF_DHI"&gt;&lt;img src="http://feeds.feedburner.com/~ff/SEM-Praxis?i=Y9bx8DDz5nw:ZatmTgTvN-c:-BTjWOF_DHI" border="0"&gt;&lt;/img&gt;&lt;/a&gt;
&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/SEM-Praxis/~4/Y9bx8DDz5nw" height="1" width="1"/&gt;</description><wfw:commentRss xmlns:wfw="http://wellformedweb.org/CommentAPI/">http://www.sem-praxis.de/adwords-anzeigen-richtig-schreiben/376/feed</wfw:commentRss><slash:comments xmlns:slash="http://purl.org/rss/1.0/modules/slash/">5</slash:comments><feedburner:origLink>http://www.sem-praxis.de/adwords-anzeigen-richtig-schreiben/376</feedburner:origLink></item><item><title>Universal Paid Search</title><link>http://feedproxy.google.com/~r/SEM-Praxis/~3/kNTq1OJjSCs/338</link><category>-fortgeschritten</category><category>-profi</category><category>Allgemein</category><category>Anzeigen</category><category>Features</category><category>_F1</category><category>_F2</category><category>Anzeige</category><category>Ausblick</category><category>feature</category><category>Google</category><category>plusbox</category><category>SEA</category><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Jan Borgwardt</dc:creator><pubDate>Fri, 16 Apr 2010 02:05:27 PDT</pubDate><guid isPermaLink="false">http://www.sem-praxis.de/?p=338</guid><description>Der Einzug der Universal Search in die bezahlten Suchergebnisse, oder wie ich mir Suchergebnisinhalte kaufen kann.  Mit einem Ausblick in die Zukunft.&lt;div class="feedflare"&gt;
&lt;a href="http://feeds.feedburner.com/~ff/SEM-Praxis?a=kNTq1OJjSCs:rKLLoz-0dw4:yIl2AUoC8zA"&gt;&lt;img src="http://feeds.feedburner.com/~ff/SEM-Praxis?d=yIl2AUoC8zA" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/SEM-Praxis?a=kNTq1OJjSCs:rKLLoz-0dw4:7Q72WNTAKBA"&gt;&lt;img src="http://feeds.feedburner.com/~ff/SEM-Praxis?d=7Q72WNTAKBA" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/SEM-Praxis?a=kNTq1OJjSCs:rKLLoz-0dw4:V_sGLiPBpWU"&gt;&lt;img src="http://feeds.feedburner.com/~ff/SEM-Praxis?i=kNTq1OJjSCs:rKLLoz-0dw4:V_sGLiPBpWU" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/SEM-Praxis?a=kNTq1OJjSCs:rKLLoz-0dw4:qj6IDK7rITs"&gt;&lt;img src="http://feeds.feedburner.com/~ff/SEM-Praxis?d=qj6IDK7rITs" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/SEM-Praxis?a=kNTq1OJjSCs:rKLLoz-0dw4:-BTjWOF_DHI"&gt;&lt;img src="http://feeds.feedburner.com/~ff/SEM-Praxis?i=kNTq1OJjSCs:rKLLoz-0dw4:-BTjWOF_DHI" border="0"&gt;&lt;/img&gt;&lt;/a&gt;
&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/SEM-Praxis/~4/kNTq1OJjSCs" height="1" width="1"/&gt;</description><wfw:commentRss xmlns:wfw="http://wellformedweb.org/CommentAPI/">http://www.sem-praxis.de/universal-paid-search/338/feed</wfw:commentRss><slash:comments xmlns:slash="http://purl.org/rss/1.0/modules/slash/">4</slash:comments><feedburner:origLink>http://www.sem-praxis.de/universal-paid-search/338</feedburner:origLink></item><item><title>Search Funnels Analyse für Adwords</title><link>http://feedproxy.google.com/~r/SEM-Praxis/~3/592FDqn9M9w/323</link><category>-profi</category><category>Analytics</category><category>Features</category><category>Tools (extern)</category><category>_F1</category><category>Bericht</category><category>Optimierung</category><category>PPC</category><category>SEA</category><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Jan Borgwardt</dc:creator><pubDate>Wed, 31 Mar 2010 09:27:25 PDT</pubDate><guid isPermaLink="false">http://www.sem-praxis.de/?p=323</guid><description>Endlich! Endlich! Endlich k&amp;#246;nnen Conversionketten in AdWords untersucht werden. Ein entscheidender Schritt zum ganzheitlichen Onlinemarketing.&lt;div class="feedflare"&gt;
&lt;a href="http://feeds.feedburner.com/~ff/SEM-Praxis?a=592FDqn9M9w:-a9jQFdMFrA:yIl2AUoC8zA"&gt;&lt;img src="http://feeds.feedburner.com/~ff/SEM-Praxis?d=yIl2AUoC8zA" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/SEM-Praxis?a=592FDqn9M9w:-a9jQFdMFrA:7Q72WNTAKBA"&gt;&lt;img src="http://feeds.feedburner.com/~ff/SEM-Praxis?d=7Q72WNTAKBA" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/SEM-Praxis?a=592FDqn9M9w:-a9jQFdMFrA:V_sGLiPBpWU"&gt;&lt;img src="http://feeds.feedburner.com/~ff/SEM-Praxis?i=592FDqn9M9w:-a9jQFdMFrA:V_sGLiPBpWU" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/SEM-Praxis?a=592FDqn9M9w:-a9jQFdMFrA:qj6IDK7rITs"&gt;&lt;img src="http://feeds.feedburner.com/~ff/SEM-Praxis?d=qj6IDK7rITs" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/SEM-Praxis?a=592FDqn9M9w:-a9jQFdMFrA:-BTjWOF_DHI"&gt;&lt;img src="http://feeds.feedburner.com/~ff/SEM-Praxis?i=592FDqn9M9w:-a9jQFdMFrA:-BTjWOF_DHI" border="0"&gt;&lt;/img&gt;&lt;/a&gt;
&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/SEM-Praxis/~4/592FDqn9M9w" height="1" width="1"/&gt;</description><wfw:commentRss xmlns:wfw="http://wellformedweb.org/CommentAPI/">http://www.sem-praxis.de/search-funnels-analyse-fuer-adwords/323/feed</wfw:commentRss><slash:comments xmlns:slash="http://purl.org/rss/1.0/modules/slash/">0</slash:comments><feedburner:origLink>http://www.sem-praxis.de/search-funnels-analyse-fuer-adwords/323</feedburner:origLink></item><item><title>AdWords mobile für Smartphones</title><link>http://feedproxy.google.com/~r/SEM-Praxis/~3/3RYT7SuPpoA/317</link><category>-einfach</category><category>Features</category><category>Mobile Ads</category><category>News</category><category>_F1</category><category>Bericht</category><category>Kampagne</category><category>keyword</category><category>mobile</category><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Jan Borgwardt</dc:creator><pubDate>Wed, 31 Mar 2010 01:28:59 PDT</pubDate><guid isPermaLink="false">http://www.sem-praxis.de/?p=317</guid><description>Gute Nachrichten f&amp;#252;r Accountverantwortliche, die viel unterwegs sind! Google hat eine Lite Version von AdWords f&amp;#252;r Smartphones gelauncht.&lt;div class="feedflare"&gt;
&lt;a href="http://feeds.feedburner.com/~ff/SEM-Praxis?a=3RYT7SuPpoA:_a-QIRuucRs:yIl2AUoC8zA"&gt;&lt;img src="http://feeds.feedburner.com/~ff/SEM-Praxis?d=yIl2AUoC8zA" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/SEM-Praxis?a=3RYT7SuPpoA:_a-QIRuucRs:7Q72WNTAKBA"&gt;&lt;img src="http://feeds.feedburner.com/~ff/SEM-Praxis?d=7Q72WNTAKBA" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/SEM-Praxis?a=3RYT7SuPpoA:_a-QIRuucRs:V_sGLiPBpWU"&gt;&lt;img src="http://feeds.feedburner.com/~ff/SEM-Praxis?i=3RYT7SuPpoA:_a-QIRuucRs:V_sGLiPBpWU" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/SEM-Praxis?a=3RYT7SuPpoA:_a-QIRuucRs:qj6IDK7rITs"&gt;&lt;img src="http://feeds.feedburner.com/~ff/SEM-Praxis?d=qj6IDK7rITs" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/SEM-Praxis?a=3RYT7SuPpoA:_a-QIRuucRs:-BTjWOF_DHI"&gt;&lt;img src="http://feeds.feedburner.com/~ff/SEM-Praxis?i=3RYT7SuPpoA:_a-QIRuucRs:-BTjWOF_DHI" border="0"&gt;&lt;/img&gt;&lt;/a&gt;
&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/SEM-Praxis/~4/3RYT7SuPpoA" height="1" width="1"/&gt;</description><wfw:commentRss xmlns:wfw="http://wellformedweb.org/CommentAPI/">http://www.sem-praxis.de/adwords-mobile-fuer-smartphones/317/feed</wfw:commentRss><slash:comments xmlns:slash="http://purl.org/rss/1.0/modules/slash/">2</slash:comments><feedburner:origLink>http://www.sem-praxis.de/adwords-mobile-fuer-smartphones/317</feedburner:origLink></item></channel></rss>
