Roman Bills - Internet Marketing

Should Page Segmentation Become A Basic SEO Strategy?

romanbills — Wed, 14 Oct 2009 18:08:02 +0000

Should Page Segmentation Become A Basic SEO Strategy? SEO by the ponders this question after reviewing several white papers and patents during the past five years. In a recent post, he analyzes the way Yahoo segments Web pages to distinguish noise from information. Okay, page segmentation is one thing, but can it influence query rankings and the [...]

Google’s View-Through Conversion Reporting

romanbills — Mon, 05 Oct 2009 22:26:57 +0000

Google’s View-Through Conversion Reporting Google has added a feature on the Google Content Network called View-through conversion reporting. The tool lets people better measure the impact of display ad campaigns where ads are seen, but not immediately clicked on, according to Amanda Kelly. She provides examples of how to use the tool, as well as the [...]

OMFG! Online Ad spending surpasses TV Ad spending

romanbills — Wed, 30 Sep 2009 20:47:33 +0000

Blimey! Online Spending Surpasses TV OMFG! Overnight, Internet ad spending has surpassed TV adverting! Ok, it’s in the UK, but this still marks a major moment for the “World” Wide Web, and has clear implications for the U.S. market. “What this switch indicates is that a corner has been turned in consumer and advertising habits, and there’s [...]

Yahoo Reveals Search Partnership Details in SEC Filing

romanbills — Wed, 05 Aug 2009 20:50:09 +0000

Yahoo Reveals Search Partnership Details in SEC Filing Marketwatch Yahoo on Wednesday revealed further details about its search partnership with Microsoft in a filing with the Securities and Exchange Commission. According to the filing, Microsoft has agreed to hire no fewer than 400 Yahoo employees once the search advertising partnership begins. It will also pay Yahoo $150 [...]

Twitter to Launch Revamped Homepage

romanbills — Fri, 24 Jul 2009 22:42:55 +0000

Twitter to Launch Revamped Homepage In an interview Twitter cofounder Biz Stone reveals that the microblogging sensation is set to unveil a new homepage next week. Stone says the current page is confusing to those who’ve been made aware of Twitter by the massive media coverage the site has received over the last year. The new [...]

Report: Microsoft Gains Just 0.4% Search Share in June

romanbills — Wed, 15 Jul 2009 18:38:18 +0000

Report: Microsoft Gains Just 0.4% Search Share in June If Bing’s first month represented Microsoft’s best shot at taking search share from Google, then it’s been a huge disappointment, says Silicon Alley Insider’s Nicholas Carlson. According to the latest figures from comScore, Microsoft’s search market share was up just 0.4% in June, to 8.4% from 8.0% [...]

Google Drops A Bomb On Microsoft. And It’s Made of Chrome.

romanbills — Wed, 08 Jul 2009 18:05:44 +0000

Google Drops A Bomb On Microsoft. And It’s Made of Chrome. Google has dropped “the mother of bombs” on Microsoft in announcing the new Chrome OS, says TechCrunch’s MG Siegler. The search giant even says as much in the first paragraph of its post: “the operating systems that browsers run on were designed in an era [...]

Facebook’s Own Estimates Show Declining Student Numbers; Now More Grandparents Than High School Users

romanbills — Tue, 07 Jul 2009 17:55:31 +0000

Facebook’s Own Estimates Show Declining Student Numbers; Now More Grandparents Than High School Users Is Facebook losing its cool factor? According to estimates provided by Facebook to advertisers that were archived for trafficking by iStrategyLabs, college and high school users of the site have declined in absolute numbers by 20 and 15%, respectively, in just six [...]

Google Prepares to Launch Google Voice

romanbills — Wed, 01 Jul 2009 08:00:45 +0000

Google is preparing a new service called Google Voice that provides users with a single phone number that seamlessly routes calls to their existing phones. The service also has built-in voicemail that can be accessed from any phone or through a Web browser. It features automatic message transcription (converting voicemails to text, which will be [...]

80% of Twitter Traffic Comes from Third Parties

romanbills — Tue, 30 Jun 2009 17:25:50 +0000

The Guardian has some interesting stats about Twitter, which were disclosed by Evan Weaver, Twitter’s lead engineer in its services division, who gave a talk at QCon 2009. -The average Twitter user has 126 followers -Only 20% of Twitter’s traffic comes through the Twitter Web site; the other 80% comes from third-party programs on smartphones or computers. [...]