In 2021, we redesigned Fionnuala’s website to better showcase her work and her emphasis on mindfulness.

Find out more about Fionnuala at FionnualaGill.com.

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The shop has over 2000 titles available and ships around the world. Raya created a bespoke, responsive website for the shop – two thousand titles were weighed and measured for shipping.

We wish them great success ahead – ádh mór orthu!

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You can find out more about Len Graham at StoryAndSong.com.

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The COVID-19 Micro-business E-commerce Grant (MBEG) is open to any micro-sized retailer (less than 10 staff and less than £2m turnover) that wants to prepare for growth, develop their customer base and find new markets by enhancing their digital offering, building e-commerce capability and increasing online sales.

At Raya Design, we will work closely with you to create a solid timeline and price breakdown for your application and will work to create a beautiful, easily navigable, responsive website so that you can start selling and accepting payments online.

You can find out more and check your eligibility for the COVID-19 MBEG at their website.

If you would like to know more about Raya Design and how we work, or what we do, don’t hesitate to get in touch.

We hope you (and your teams and families) are doing well – the end of lockdown is in sight!

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The website launch coincided with a Raya email campaign to all schools across Ireland as well as public libraries and Irish teaching groups.

We look forward to working with Mr Ando and Caitríona in the future.

The post An tSnáthaid Mhór Wholesale. appeared first on Raya Design.

We also automated their new newsletters so that their latest news is sent to followers as soon as it’s published.

Find out more at HoutonMusic.ie.

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Pádraigín’s new website features her latest news, discography and a robust e-commerce solution offering digital, physical and mixed products.

You can find out more about Pádraigín and her impressive body of work at IrishSong.com.

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When we go shopping for office essentials, Google listings can tell us immediately the opening hours of the shop we want to visit or the service we need to use as well as our booking options.

If your business has re-opened or if you are working remotely, it is important to let customers know how to contact you.

Keep your hours up to date

With Google My Business, it is important to make sure your hours of operation are up to date – are you open late, closing early or open my appointment only? Do you offer delivery/shipping or contactless payments on-premises and do these affect your hours? If your business is temporarily closed, it is also important to have this listed and shown on your Google Search and Google Maps listings to avoid customers visiting a closed business and not returning when it has reopened. Marking your business ‘Temporarily closed’ won’t affect local search ranking and it will be treated similar to open businesses.

Your opening hours will show exactly when a customer can visit or call – with Google you can also add special hours which are temporary depending on your current situation.

— Guideance for Businesses affected by COVID-19, Google.

Offer phone appointments and messaging

Offer telephone appointments using Google My Business to allow customers to connect with you straight away (working from home without a business landline, check out these communication tools).

If you offer timeslots, you should set the service attribute and add a link to the page on your website where visitors can schedule online classes, appointments or estimates. We can take care of that for you!

Using the Google My Business app for your business, you can also enable messaging as a way to help your customers reach you. If they can’t get you by phone or it’s outside your business hours, messaging can help customers get the support needed.

Set out your offers

Your offerings and services should be listed on Google so that customers are clear that they are interacting with the service provider they need. Some items to include are:

• List of services provided
• Safety and hygiene practices
• Availability of gift cards to support your business
• Online classes and visits
• COVID-19 update posts

How Raya Design can help

We have been creating and managing Google business listings for over a decade and ensure that your listing is fully accurate and current.

If you would like to find out more, just get in touch.

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This new membership website offers interactive, multimedia lessons with features created for schools and students, as well as adult learners and those wanting ‘cúpla focal’ – a few words.

Individuals can learn at their own pace on any device, while schools and evening class facilitators can present the lessons in fullscreen with audio. We are delighted to have translated Jim’s years of work onto a responsive online platform.

You can find out more at rang.ie.

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At Raya Design Belfast we work with four different e-mail marketing providers, not including our own in-house platform including Mailchimp, Con. Most of these offer email automation, meaning that when news or new products are published to a website, the content from your website’s RSS feed is pushed out to subscribers and customers.

All good, job done, huh?

Well, yes and no – this is all down to your business area. We have found that automated informational emails are helpful to customers and to you when it comes to the breadcrumb for future customer support issues, but these emails are not always the most successful for boosting sales.

Your newsletter content should always have a unique message and a personal touch, as well as the service, sale or product information you want your customers to know about.

A quick rundown.

• Automated emails save time and are essential for sending out segments of important news.
• Sale and product emails should be personal and engaging with unique content along with automated content – the perfect mix.
• Aftersales emails should be automated based on a customer’s past actions on your website with personalization inviting the customer to make a further action on your website, such as leave a review or enter a discount code.

Over the last 15 years, we have been incorporating email marketing into every aspect of our clients’ websites in a way that is fully GDPR compliant and engaging. Whether your service is with Mailchimp, Campaign Monitor, phpList or Mautic (we use this!), Raya has all the expertise to help you find that balance.

If you would like to ask any questions, please leave a comment or get in touch – we enjoy a discussion!

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