DJ Premier said he will produce for Justin Bieber, just as long as he writes his own rhymes. And of course, as Primo says, it will be dope!

Star Wars, Jordan, and Haribo Gummi Bears; doesn’t get much better than that!

9th Wonder shares his 3 Little Digs! from 3 Little Digs on Vimeo.

ArabMuzik’s official video for Streetz Tonight:

Hip hop artists are no stranger to doing commercials, just check the Dr. Dre ad with Chrysler. Swizz follows suit with his commerical for Bing.

Jay-Z. Gloria Estefan. Mary J. The Dream. Looks like Pharrell is keeping busy pumping out hits! We wonder what what Jay-Z has up his sleeve, but usually a Pharrell & Jay-Z combo is automatic.

Insightful video as Rotem breaks down the different elements of the Nicki Minaj’s ‘Fly’beat and how it all came together:

Absolutely no way around hard, hard work

Now I know Arnold Schwarzenegger isn’t connected to hip-hop but this is such an awesome motivation video not to post. Six great rules to consider in order to be successful. The speech was taken from the 2010 Emory Commencement Ceremony.

Favorite quote from this clip:

You sleep 6 hours, you have 18 hours left. Now I know some of you out there say ‘but wait a minute I sleep 8 or 9 hours’ – well then just sleep faster I would recommend.

Young Guru sits down with Hip Hop Chronicle Uk and discusses his early start with Bad Boy including working with then unknown Eminem and 50 Cent, the Otis Video as well as the Watch The Throne album, and talks about a funny story between him and Just Blaze.

At 3:50 is the best segment where Guru talks about his thoughts on Watch The Throne and breaks down a couple tracks, including the RZA laced ‘New Day’, the fun ‘Otis’ video, and how him and 9th wonder will go back and forth arguing on what tracks are hot or not.

At 9:35 a really funny story emerges about how Just Blaze destroyed Youg Guru in a dj Battle that got Guru ridiculously heated – definitely check this part out for a laugh!

How Bad Do You Want It from Greyskale Multimedia LLC on Vimeo.

This video has been making its rounds around the web lately and rightfully so. Such a great message, if you really want to be successful, go out and and show it’ don’t just talk about it. The amount of effort you put in everyday is up to you, but if you really want to be successful, you’ve got to put in the work.

When you get to the point where all you want to be is successful as bad as you want to breathe, then you’ll be successful.

The amount of work you put in is up to you, you have to determine how bad you want it; but there is no way around it, hard work, dedication is key to success.

The original background audio is from this video:

Couple great takeaways at the very end:

you’ve got to have heart [to be successful]

The most important thing is this: to be able at any moment to sacrifice what you are for what you will become.

Lord Finesse of the infamous Diggin’ In The Crates Crew talks about just that – digging in the crates. Recounting his days going through stacks of rare records and trying to find those rare samples, Lord Finesse emphasises the importance of music knowledge and having love for the game.

“If you’re gonna get in this game, do it because you genuinely love music…chase your dreams and not the competition. Do what you feel.”

FLüD Presents: Beats Per Minute with Lord Finesse from FLuD Watches on Vimeo.