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	<title>Reverse Delta Blog</title>
	
	<link>http://www.reversedelta.co.uk/blog</link>
	<description />
	<pubDate>Wed, 21 Oct 2009 21:57:14 +0000</pubDate>
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		<title>Google to index Twitter tweets</title>
		<link>http://feedproxy.google.com/~r/ReverseDeltaBlog/~3/eKZnUzqFqLw/</link>
		<comments>http://www.reversedelta.co.uk/blog/general-web-news/google-to-index-twitter-tweets/#comments</comments>
		<pubDate>Wed, 21 Oct 2009 21:55:15 +0000</pubDate>
		<dc:creator>Dave Haygarth</dc:creator>
		
		<category><![CDATA[General news]]></category>

		<category><![CDATA[Google]]></category>

		<category><![CDATA[Search Engine Optimisation (SEO)]]></category>

		<category><![CDATA[Search Marketing]]></category>

		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.reversedelta.co.uk/blog/?p=269</guid>
		<description><![CDATA[
Search giant Google has just announced on their blog they have reached a deal with Twitter to include Twitter tweets in search results.
Given this new type of information and its value to search, we are very excited to announce that we have reached an agreement with Twitter to include their updates in our search results. [...]]]></description>
			<content:encoded><![CDATA[<p align="center"><img  src="http://www.reversedelta.co.uk/blog/wp-content/uploads/2009/10/google-twitter.png" alt="Google indexing Twitter" /></p>
<p>Search giant Google has <a href="http://googleblog.blogspot.com/2009/10/rt-google-tweets-and-updates-and-search.html">just announced on their blog</a> they have reached a deal with Twitter to include Twitter tweets in search results.</p>
<blockquote><p>Given this new type of information and its value to search, we are very excited to announce that we have reached an agreement with Twitter to include their updates in our search results. We believe that our search results and user experience will greatly benefit from the inclusion of this up-to-the-minute data, and we look forward to having a product that showcases how tweets can make search better in the coming months. That way, the next time you search for something that can be aided by a real-time observation, say, snow conditions at your favorite ski resort, you’ll find tweets from other users who are there and sharing the latest and greatest information.</p></blockquote>
<p>This means a great deal for the online marketing industry in so many ways. &#8220;#Hashtags&#8221; that were once Twitter trends now have become very real to non Twitter users.  What people have previously said about your brand on blogs and forums is now joined by the inexpliccably huge volume of tweets.  Twitter&#8217;s power is now vastly increased - and so is Google&#8217;s, once more.</p>
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		<item>
		<title>Google’s cheeky answer to Internet Explorer’s shortcomings</title>
		<link>http://feedproxy.google.com/~r/ReverseDeltaBlog/~3/_KM14oKza5k/</link>
		<comments>http://www.reversedelta.co.uk/blog/internet-trends/googles-cheeky-answer-to-internet-explorers-shortcomings/#comments</comments>
		<pubDate>Mon, 19 Oct 2009 07:56:51 +0000</pubDate>
		<dc:creator>Dave Haygarth</dc:creator>
		
		<category><![CDATA[Google]]></category>

		<category><![CDATA[Internet trends]]></category>

		<category><![CDATA[Chrome]]></category>

		<category><![CDATA[IE6]]></category>

		<guid isPermaLink="false">http://www.reversedelta.co.uk/blog/?p=266</guid>
		<description><![CDATA[Google has made a cheeky and brave attempt to fix Microsoft&#8217;s Internet Explorer shortcomings, by encouraging Internet Explorer users to use the Google Chrome rendering engine inside Internet Explorer.
Microsoft Internet Explorer 6 - in particular -has no support from Microsoft and has

Security holes that are never properly patched.
It crashes.
The CSS model for it is worthless.
It [...]]]></description>
			<content:encoded><![CDATA[<p>Google has made a cheeky and brave attempt to fix Microsoft&#8217;s Internet Explorer shortcomings, by encouraging Internet Explorer users to use the Google Chrome rendering engine inside Internet Explorer.</p>
<p>Microsoft Internet Explorer 6 - in particular -has no support from Microsoft and has</p>
<ul>
<li><a href="http://www.zdnet.com.au/news/security/soa/IE-full-of-holes-unsafe-Security-experts/0,130061744,120279477,00.htm">Security holes</a> that are never properly patched.</li>
<li>It <a href="http://www.crashie.com/">crashes</a>.</li>
<li>The <a href="http://en.wikipedia.org/wiki/Internet_Explorer_box_model_bug">CSS model</a> for it is worthless.</li>
<li>It uses big, messy <a href="http://blog.deconcept.com/swfobject/">workarounds</a> for Flash</li>
</ul>
<p>Working as a plugin for Internet Explorer, <a href="http://code.google.com/chrome/chromeframe/">Google Chrome Frame</a> leaves the rendering of the page to Chrome.</p>
<p>Google says this will lead to better browser performance for Internet Explorer users, thanks to a faster JavaScript engine, support for HTML 5 and better CSS handling. PC Pro&#8217;s own tests have repeatedly shown that Chrome far outstrips Internet Explorer in terms of raw performance, using JavaScript benchmarks such as SunSpider.</p>
<p>Google allows web developers to trigger Chrome Frame by inserting a single line of code into their webpages:<br />
<code></p>
<p><meta http-equiv="X-UA-Compatible" content="chrome=1"></p>
<p></code></p>
<p>The switch of rendering engines is achieved using a tag Microsoft invented to emulate compatibility with older versions of Internet Explorer.</p>
<p><object width="425" height="344" data="http://www.youtube.com/v/sjW0Bchdj-w&amp;color1=0xb1b1b1&amp;color2=0xcfcfcf&amp;hl=en&amp;feature=player_embedded&amp;fs=1" type="application/x-shockwave-flash"><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><param name="src" value="http://www.youtube.com/v/sjW0Bchdj-w&amp;color1=0xb1b1b1&amp;color2=0xcfcfcf&amp;hl=en&amp;feature=player_embedded&amp;fs=1" /><param name="allowfullscreen" value="true" /></object></p>
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		<title>Official: Google Ignores Keyword Meta Tag and Does Not Use Description for Ranking</title>
		<link>http://feedproxy.google.com/~r/ReverseDeltaBlog/~3/dFD2yDKcy6k/</link>
		<comments>http://www.reversedelta.co.uk/blog/seo/official-google-ignores-keyword-meta-tag-and-does-not-use-description-for-ranking/#comments</comments>
		<pubDate>Tue, 22 Sep 2009 08:19:15 +0000</pubDate>
		<dc:creator>Dave Bancroft</dc:creator>
		
		<category><![CDATA[Google]]></category>

		<category><![CDATA[Internet Marketing]]></category>

		<category><![CDATA[Search Engine Optimisation (SEO)]]></category>

		<guid isPermaLink="false">http://www.reversedelta.co.uk/blog/?p=261</guid>
		<description><![CDATA[We&#8217;ve been saying it for years as this has been well known in the SEO community, but Google have finally made it official: the meta keywords and description are NOT used to work out what your page is about and decide on your ranking.
The meta description, however, is useful as it is displayed below your [...]]]></description>
			<content:encoded><![CDATA[<p>We&#8217;ve been saying it for years as this has been well known in the SEO community, but Google have finally made it official: the meta keywords and description are NOT used to work out what your page is about and decide on your ranking.</p>
<p>The meta description, however, is useful as it is displayed below your link in the Google results - this is called the &#8220;snippet&#8221;.</p>
<p>Google works out what your page is about by looking at the actual text displayed on your page.  Focus your efforts on creating good keyword-rich content, rather than worrying about meta data.</p>
<p><a href="http://googlewebmastercentral.blogspot.com/2009/09/google-does-not-use-keywords-meta-tag.html">Read the official Google blog post here</a>.</p>
<a href="http://www.reversedelta.co.uk/blog/wp-content/uploads/2009/09/google-snippet.png"    rel="thickbox-261" class="thickbox thickbox noicon" title=""><img src="http://www.reversedelta.co.uk/blog/wp-content/uploads/photojar/cache/google-snippet-300x300-0-img262.png" alt="" title="google-snippet" width="300" height="176" class="alignnone size-medium wp-image-262" /></a>
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		<item>
		<title>Goodbye Yahoo Search, Hello Bing!</title>
		<link>http://feedproxy.google.com/~r/ReverseDeltaBlog/~3/B1eR5ZuFFCI/</link>
		<comments>http://www.reversedelta.co.uk/blog/webnews/goodbye-yahoo-search-hello-bing/#comments</comments>
		<pubDate>Wed, 29 Jul 2009 23:42:00 +0000</pubDate>
		<dc:creator>Dave Bancroft</dc:creator>
		
		<category><![CDATA[Internet Marketing]]></category>

		<category><![CDATA[Internet trends]]></category>

		<category><![CDATA[Search Engine Optimisation (SEO)]]></category>

		<category><![CDATA[Web news]]></category>

		<guid isPermaLink="false">http://www.reversedelta.co.uk/blog/?p=250</guid>
		<description><![CDATA[Astute web users (or perhaps those not glued to Google!) may have noticed Microsoft Live Search changing to Bing back in June 09: a much more solid and accurate search offering from Microsoft and a step forward in their ongoing battle against Google (hey, we&#8217;re #4 and #7 for &#8220;recruitment website design&#8221; so we like [...]]]></description>
			<content:encoded><![CDATA[<p>Astute web users (or perhaps those not glued to Google!) may have noticed Microsoft Live Search changing to <a href="http://www.bing.com/">Bing</a> back in June 09: a much more solid and accurate search offering from Microsoft and a step forward in their ongoing battle against Google (hey, we&#8217;re #4 and #7 for &#8220;recruitment website design&#8221; so we like it! <img src='http://www.reversedelta.co.uk/blog/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' /> )</p>
<p>You may recall Microsoft courting Yahoo last year only to be rebuffed.</p>
<p>Yesterday (July 29) Microsoft inked a deal with Yahoo to provide Bing as the search engine for Yahoo sites. </p>
<p>Essentially, this means we now have 2 major search engines: Google and Bing.  Only time will tell whether Google will lose any marketshare to this new joint offering. We&#8217;ll be keeping a close eye on our analytics to see how this plays out.</p>
<p>This could be seen as the end of an era - &#8220;Web 1.0&#8243; if you like.  Yahoo was the original start point for many web surfers, starting out as a directory of all known web pages and morphing into a search engine. Will it ultimately be swallowed up by Microsoft now that its founder Jerry Yang has less control? Only time will tell, but I for one would not be surprised.  </p>
<p>Microsoft clearly has Google&#8217;s search and online apps in its sights just as Google is gunning for a share of Microsoft&#8217;s desktop market with Google Docs/Apps, Chrome, Android and even <a href="http://news.bbc.co.uk/1/hi/technology/8141608.stm">launching its own operating system</a> to compete head on with Microsoft Windows.  Owning Yahoo would increase Microsoft&#8217;s search footprint: an area totally dominated by Google.  Microsoft has also recently announced free online versions of Office Word, Excel etc. to compete directly with Google Docs/Apps. </p>
<p>Competition is healthy and I think Google are a bit too powerful online right now (just as Microsoft are offline). Interesting times ahead!</p>
<p><a href="http://news.bbc.co.uk/1/hi/business/8174763.stm">Read more on the BBC website</a></p>
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		<item>
		<title>UK Traffic to Twitter increased 22-fold in last 12 months - 30th biggest source of traffic to other sites</title>
		<link>http://feedproxy.google.com/~r/ReverseDeltaBlog/~3/wGlkA4UJUxM/</link>
		<comments>http://www.reversedelta.co.uk/blog/general-web-news/uk-traffic-to-twitter-increased-22-fold-in-last-12-months-30th-biggest-source-of-traffic-to-other-sites/#comments</comments>
		<pubDate>Tue, 28 Jul 2009 16:54:58 +0000</pubDate>
		<dc:creator>Dave Bancroft</dc:creator>
		
		<category><![CDATA[About Reverse Delta]]></category>

		<category><![CDATA[Fun]]></category>

		<category><![CDATA[Gadgets]]></category>

		<category><![CDATA[General news]]></category>

		<category><![CDATA[Internet Marketing]]></category>

		<category><![CDATA[Internet trends]]></category>

		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[Online Recruitment]]></category>

		<category><![CDATA[Search Engine Optimisation (SEO)]]></category>

		<category><![CDATA[Web 2.0]]></category>

		<category><![CDATA[Web Analytics]]></category>

		<category><![CDATA[Web help]]></category>

		<guid isPermaLink="false">http://www.reversedelta.co.uk/blog/?p=246</guid>
		<description><![CDATA[According to Hitwise, &#8220;the leader in online competitive intelligence&#8221;, traffic to Twitter.com has grown by a massive 22 times in the last 12 months, with 93% of that growth occurring in 2009. This is amazing growth for such a new site and to be applauded.
Interestingly, for web marketeers, Twitter is now the 30th biggest source [...]]]></description>
			<content:encoded><![CDATA[<p><a target="_blank" href="http://weblogs.hitwise.com/robin-goad/2009/06/twitter_sending_traffic_to_online_media_but_not_retail.html">According to Hitwise</a>, &#8220;the leader in online competitive intelligence&#8221;, traffic to Twitter.com has grown by a massive 22 times in the last 12 months, with 93% of that growth occurring in 2009. This is amazing growth for such a new site and to be applauded.</p>
<p>Interestingly, for web marketeers, Twitter is now the 30th biggest source of traffic to sites - driven by people posting links in their tweets (Twitter messages).</p>
<p>We are seeing a lot of traffic to our sites from Twitter and strongly recommend including it in the online marketing mix. </p>
<p>In the recruitment sector we have been feeding our recruitment clients jobs to Twitter both by using RSS feeds built into our <a href="http://www.fxrecruiter.co.uk">FXRecruiter e-recruitment website system</a> and also by sending XML feeds to <a target="_blank" href="http://www.workhound.co.uk/">Workhound</a> who use them in their <a target="_blank" href="http://www.twitterjobsearch.com/">TwitterJobSearch</a> site.  </p>
<p><strong>If you are a recruiter and are interested in feeding your jobs to Twitter and also to the other job search engines (including Indeed, Trovit, SimplyHired) then <a href="http://www.reversedelta.com/contact">get in touch</a>!</strong></p>
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		<item>
		<title>Google Re-think the Operating System</title>
		<link>http://feedproxy.google.com/~r/ReverseDeltaBlog/~3/40noQj0PcPs/</link>
		<comments>http://www.reversedelta.co.uk/blog/webnews/google-re-think-the-operating-system/#comments</comments>
		<pubDate>Wed, 08 Jul 2009 22:49:10 +0000</pubDate>
		<dc:creator>Dave Bancroft</dc:creator>
		
		<category><![CDATA[Google]]></category>

		<category><![CDATA[Internet trends]]></category>

		<category><![CDATA[Rich Internet Applications (RIA)]]></category>

		<category><![CDATA[Web 2.0]]></category>

		<category><![CDATA[Web news]]></category>

		<guid isPermaLink="false">http://www.reversedelta.co.uk/blog/?p=244</guid>
		<description><![CDATA[With many of us spending an increasing amount of our work lives &#8220;in the cloud&#8221; using web sites that actually do stuff - or &#8220;web applications&#8221; as they have become known (think Hotmail, Gmail, Facebook, LinkedIn, Salesforce.com etc) it was inevitable that the operating systems we know and love/hate (Mac OS, Windows) would become less [...]]]></description>
			<content:encoded><![CDATA[<p>With many of us spending an increasing amount of our work lives &#8220;in the cloud&#8221; using web sites that actually do stuff - or &#8220;web applications&#8221; as they have become known (think Hotmail, Gmail, Facebook, LinkedIn, Salesforce.com etc) it was inevitable that the operating systems we know and love/hate (Mac OS, Windows) would become less and less important.  I&#8217;ve said it before, that once software developers can really control their software, reduced costs come through having total control over updates and distribution, and, more importantly software piracy:  software becomes a utility, just like water, gas and electricity:  centrally controlled with metered usage or subscription payments.</p>
<p>Well, <a href="http://www.techcrunch.com/2008/09/01/meet-chrome-googles-windows-killer/">as has been expected for a while</a>, Google have made their move: squaring up to the dominant Microsoft and Apple, and typical of Google &#8220;re-thinking the OS&#8221;. However, as with most Google stuff it&#8217;s free and funding will be coming to them via web advertising: the web is the platform; the OS is just the &#8220;chrome&#8221; around the edges (hence the name) and will be minimal.</p>
<p>Based on their recently launched browser, Chrome, and leveraging the ever-developing Linux system, coupled with their ever-growing list of web applications (Google Mail, Google Docs, Google Calendar) they are pitching this first at the cheap and cheerful Netbook market.</p>
<p>Knowing Google, they won&#8217;t get it right first time, maybe not even second, third or fourth.  But perhaps they will nibble away and erode the markets dominated by a few key players, just like they have with Google Mail (against Hosted MS Exchange) and are attempting to also do with Android (against Windows Mobile and iPhone)</p>
<p>More here: </p>
<p><a href="http://googleblog.blogspot.com/2009/07/introducing-google-chrome-os.html">Official Google Announcement</a></p>
<p><a href="http://lifehacker.com/5309868/google-releasing-chrome-operating-system?skyline=true&#038;s=i">Lifehacker</a></p>
<p><a href="http://www.wired.com/gadgetlab/2009/07/five-things-googles-chrome-os-will-do-for-your-netbook/">Wired</a></p>
<p><a href="http://gizmodo.com/5309736/google-chrome-os-for-pcs-look-out-windows-and-os-x">Gizmodo</a></p>
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		<item>
		<title>New Business Models: Interview with Wired’s Chris Anderson</title>
		<link>http://feedproxy.google.com/~r/ReverseDeltaBlog/~3/3XHZ2pMv-Ws/</link>
		<comments>http://www.reversedelta.co.uk/blog/internet-trends/new-business-models-interview-with-wireds-chris-anderson/#comments</comments>
		<pubDate>Mon, 06 Jul 2009 09:47:45 +0000</pubDate>
		<dc:creator>Dave Bancroft</dc:creator>
		
		<category><![CDATA[Internet Marketing]]></category>

		<category><![CDATA[Internet trends]]></category>

		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[Rich Internet Applications (RIA)]]></category>

		<category><![CDATA[Web 2.0]]></category>

		<guid isPermaLink="false">http://www.reversedelta.co.uk/blog/?p=236</guid>
		<description><![CDATA[Chris Anderson of Wired magazine coined the term &#8220;the long tail&#8221; to describe the Amazon-like business model where every possible niche product is available - due mainly to the rise of the Web.
More recently he has been discussing &#8220;freemium&#8221; business models - where companies offer a free product and look to turn a proportion of [...]]]></description>
			<content:encoded><![CDATA[<p>Chris Anderson of Wired magazine coined the term &#8220;the long tail&#8221; to describe the Amazon-like business model where every possible niche product is available - due mainly to the rise of the Web.</p>
<p>More recently he has been discussing &#8220;freemium&#8221; business models - where companies offer a free product and look to turn a proportion of their customers into paying customers (Flickr for example)</p>
<p>Interesting interview which gives some high-level explanations to his thoughts&#8230;</p>
<p><embed src="http://blip.tv/play/goUmgY6gYoUM%2Em4v" type="application/x-shockwave-flash" width="320" height="270" allowscriptaccess="always" allowfullscreen="true"></embed></p>
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		<item>
		<title>Recent portfolio additions</title>
		<link>http://feedproxy.google.com/~r/ReverseDeltaBlog/~3/TcJcEYBYECg/</link>
		<comments>http://www.reversedelta.co.uk/blog/clients/recent-portfolio-additions/#comments</comments>
		<pubDate>Tue, 30 Jun 2009 10:13:04 +0000</pubDate>
		<dc:creator>Dave Haygarth</dc:creator>
		
		<category><![CDATA[Clients]]></category>

		<category><![CDATA[Portfolio]]></category>

		<guid isPermaLink="false">http://www.reversedelta.co.uk/blog/?p=234</guid>
		<description><![CDATA[Quite a few things turned out live recently - ranging from tiny but efficient micro-sites to full-blown recruitment websites.  It&#8217;s been busy, but fun - as usual&#8230;
Some highlights:
Another Recruitment Website using our FXRecruiter system for Hamilton Energy Recruitment Consultants
RDR Specialists - microsite for The Consulting Consortium who want to specialise in RDR Training
Redesign of [...]]]></description>
			<content:encoded><![CDATA[<p>Quite a few things turned out live recently - ranging from tiny but efficient micro-sites to full-blown recruitment websites.  It&#8217;s been busy, but fun - as usual&#8230;</p>
<p><em>Some highlights:</em></p>
<p>Another Recruitment Website using our FXRecruiter system for <a href="http://www.reversedelta.com/portfolio/recruitment-websites/hamilton-recruitment/50/1">Hamilton Energy Recruitment Consultants</a></p>
<p><a href="http://www.rdrspecialists.co.uk">RDR Specialists</a> - <a href="http://www.reversedelta.com/portfolio/business-websites/rdr-specialists---the-consulting-consortium/5/3">microsite for The Consulting Consortium</a> who want to specialise in <a style="color: #333333; text-decoration: none;" href="http://www.rdrspecialists.co.uk/" target="_blank">RDR Training</a></p>
<p>Redesign of the <a href="http://www.reversedelta.com/portfolio/business-websites/craven-murray/49/3">Craven &amp; Murray</a> <a href="http://www.cravenandmurray.co.uk">Designer Spectacles</a> optician website</p>
<p><a href="http://www.reversedelta.com/portfolio/business-websites/the-works/3/3">Microsite for The Works</a>, for an industry salary survey.</p>
<p>Content-managed website for the <a href="http://www.reversedelta.com/portfolio/business-websites/ip-federation/46/3">IP Federation</a>.</p>
<p><strong>View more, as usual, in the <a href="http://www.reversedelta.com/portfolio/">portfolio</a>.</strong></p>
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		<title>Recruiters: Online marketing during the recession?</title>
		<link>http://feedproxy.google.com/~r/ReverseDeltaBlog/~3/b0bPT4O7i6Y/</link>
		<comments>http://www.reversedelta.co.uk/blog/seo/recruiters-online-marketing-during-the-recession/#comments</comments>
		<pubDate>Wed, 10 Jun 2009 22:40:31 +0000</pubDate>
		<dc:creator>Dave Bancroft</dc:creator>
		
		<category><![CDATA[Email marketing]]></category>

		<category><![CDATA[Internet Marketing]]></category>

		<category><![CDATA[Online Recruitment]]></category>

		<category><![CDATA[Search Engine Optimisation (SEO)]]></category>

		<category><![CDATA[Web help]]></category>

		<guid isPermaLink="false">http://www.reversedelta.co.uk/blog/?p=230</guid>
		<description><![CDATA[Alex Strang of HB RIDA has written a thoughtful and interesting article regarding online marketing during these tough times.
Improving your own web site&#8217;s performance reduces your reliance on the job boards and leads to lower (or at least more controllable) marketing spend.
By online marketing, we mean SEO, Email Marketing (newsletters and job alerts) and XML/RSS [...]]]></description>
			<content:encoded><![CDATA[<p>Alex Strang of <a href="http://www.hbrida.com/">HB RIDA</a> has written a thoughtful and interesting article regarding online marketing during these tough times.</p>
<p>Improving your own web site&#8217;s performance reduces your reliance on the job boards and leads to lower (or at least more controllable) marketing spend.</p>
<p>By online marketing, we mean <a href="http://reversedelta.com/services/search-engine-optimisation">SEO</a>, <a href="http://www.reversedelta.com/solutions/email-marketing-software">Email Marketing</a> (newsletters and job alerts) and XML/RSS data feeds to job search engines &#8212; anything that gets your jobs in front of prospective candiates.  These solutions do not have to be expensive, especially compared to more traditional forms of advertising; and they are certainly more measurable.</p>
<p>I&#8217;m a little biased, but Alex - I couldn&#8217;t agree more!</p>
<p><a href="http://www.hbrida.com/articles/article.htm?aID=3">Read on&#8230;</a></p>
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		<title>Google gets set to wave goodbye to Twitter</title>
		<link>http://feedproxy.google.com/~r/ReverseDeltaBlog/~3/ggCrjJvxuaw/</link>
		<comments>http://www.reversedelta.co.uk/blog/google/google-gets-set-to-wave-goodbye-to-twitter/#comments</comments>
		<pubDate>Fri, 29 May 2009 09:57:01 +0000</pubDate>
		<dc:creator>Dave Haygarth</dc:creator>
		
		<category><![CDATA[Google]]></category>

		<category><![CDATA[Social Networking]]></category>

		<category><![CDATA[wave]]></category>

		<guid isPermaLink="false">http://www.reversedelta.co.uk/blog/?p=225</guid>
		<description><![CDATA[With lots of inevtbable talk of Google&#8217;s interest in buying Twitter recently, the recent announcement of Google Wave somehow caught me by surprise.  Google have for some time needed to get their hands on the likes of Facebook and Twitter and other such platforms, but Wave seems to be just the unique approach you&#8217;d expect [...]]]></description>
			<content:encoded><![CDATA[<p>With lots of inevtbable talk of Google&#8217;s interest in buying Twitter recently, the recent announcement of Google Wave somehow caught me by surprise.  Google have for some time needed to get their hands on the likes of Facebook and Twitter and other such platforms, but Wave seems to be just the unique approach you&#8217;d expect from Google.</p>
<p>A very thorough guide can be found <a href="http://mashable.com/2009/05/28/google-wave-guide/">here on the Mashable site</a>.</p>
<p>In Google&#8217;s own words:</p>
<blockquote><p>A wave is equal parts conversation and document. People can communicate and work together with richly formatted text, photos, videos, maps, and more.</p>
<p>A wave is shared. Any participant can reply anywhere in the message, edit the content and add participants at any point in the process. Then playback lets anyone rewind the wave to see who said what and when.</p>
<p>Here&#8217;s how it works: In Google Wave you create a wave and add people to it. Everyone on your wave can use richly formatted text, photos, gadgets, and even feeds from other sources on the web. They can insert a reply or edit the wave directly. It&#8217;s concurrent rich-text editing, where you see on your screen nearly instantly what your fellow collaborators are typing in your wave. That means Google Wave is just as well suited for quick messages as for persistent content — it allows for both collaboration and communication. You can also use &#8220;playback&#8221; to rewind the wave and see how it evolved.</p></blockquote>
<p>If you have 1 hr 20 mins, you can find out much, much more by watching the video below</p>
<p><object width="425" height="344" data="http://www.youtube.com/v/v_UyVmITiYQ&amp;color1=0xb1b1b1&amp;color2=0xcfcfcf&amp;hl=en&amp;feature=player_embedded&amp;fs=1" type="application/x-shockwave-flash"><param name="allowFullScreen" value="true" /><param name="src" value="http://www.youtube.com/v/v_UyVmITiYQ&amp;color1=0xb1b1b1&amp;color2=0xcfcfcf&amp;hl=en&amp;feature=player_embedded&amp;fs=1" /><param name="allowfullscreen" value="true" /></object></p>
<p>So sign up to be alerted when it is launched <a href="http://wave.google.com/">here</a> <a title="link to google wave page" href="http://wave.google.com/" target="_blank"></a></p>
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