rethinkchronicles

Innovate or miss the recovery

Editor — Wed, 24 Feb 2010 16:44:17 +0000

Innovation is garnering attention in the business media, but like crop storage in a grainery it has no value until somebody buys it. The companies are numerous that have come up with great ideas only to see somebody else turn them into business breakthroughs. Equally numerous are companies that are best described as arid innovation [...]

posted in SCIENCE AND TECHNOLOGY by Editor Leave A Comment
©2010 rethinkchronicles. All Rights Reserved.

Branding is a marketing/Internet challenge

Editor — Mon, 11 Jan 2010 17:43:42 +0000

Marketing has always been part science and part instinct. The marketing component is the purview of the numbers crunchers. Instinct is the fuzzier realm of gut feel, tempered by experience and judgment. It is often difficult for executives to navigate the turbulent waters of branding, which is part measureable and part elusively ephemeral.One thing is [...]

posted in MARKETING by Editor Leave A Comment
©2010 rethinkchronicles. All Rights Reserved.

Clues to future corporate success

Editor — Tue, 05 Jan 2010 16:06:10 +0000

The first imperative is to deliberately, consciously wean the organization from excessive control, the methods most executives learned and practice in their profession. The late Peter Drucker explained, “Because the modern organization consists of knowledge specialists, it has to be an organization of equals, of colleagues and associates. No knowledge ranks higher than another; each [...]

posted in HUMAN RESOURCES by Editor Leave A Comment
©2010 rethinkchronicles. All Rights Reserved.

Accurate forecast for 2010

Editor — Fri, 01 Jan 2010 16:03:37 +0000

It is time for the annual rite of attempts to forecast what will happen in the new year. In his book Rethinking the Corporation, Forler Massnick quotes Winston Churchill’s complaint, “The future is one damn thing after another.” Peter Drucker put an academic spin on it, “”Forecasting is not a respectable human activity and not [...]

posted in ADMINISTRATION by Editor Leave A Comment
©2010 rethinkchronicles. All Rights Reserved.

Checklist for science and technology advances

Editor — Tue, 29 Dec 2009 15:57:43 +0000

Executives anxious about bridging the gap between business as usual and exponential advances in science and technology have been given a checklist for their attention. These are the technologies recommended by the experts: Artificial Intelligence and Robotics, Nanotechnology, Biotechnology and Bioinformatics, Medicine and Human-Machine Interfaces, Networks & Computing Systems, and Energy & Environmental Systems.
These were [...]

posted in SCIENCE AND TECHNOLOGY by Editor Leave A Comment
©2010 rethinkchronicles. All Rights Reserved.

CEO angst revealed

Editor — Fri, 18 Dec 2009 14:55:08 +0000

Chief Executive Magazine asked a cross-section of of CEOs to write about their outlook for the coming year. Editor J.P. Donlon said he was struck by their twin concerns about rising government spending and increasing taxes and regulations, as well as the effect both would have on what they regard as a fragile economic recovery.
Donlon [...]

posted in FINANCE by Editor Leave A Comment
©2010 rethinkchronicles. All Rights Reserved.

Exciting glimpse of the future

Editor — Tue, 15 Dec 2009 15:40:50 +0000

Futurist and scientist/inventor Ray Kurzweil welcomes the new year with predictions of how technology will change humanity by 2020. Solar power on steroids, longer lives, the chance to get rid of obesity once and for all, and portable computing devices that start becoming part of your body rather than being held in your hand are [...]

The Internet is a surrogate sales person

Editor — Thu, 10 Dec 2009 16:00:01 +0000

It is not surprising that corporations are struggling with how to budget for and use the Internet as a marketing tool and interface with customers. After all the Internet is a surrogate for sales people, and sales people are a surrogate for the image and reputation of the legal entity called a corporation.
Until accountants figure [...]

Marketers face a new conundrum

Editor — Wed, 09 Dec 2009 15:38:56 +0000

While marketing executives continue to struggle with what to do about Web 2.0, they face a possible new conundrum just announced by Google. An industry observer made this comment, “This is certainly a rebuke to anyone who believes that Google is through innovating.”
The comment was prompted by Google’s announcement of these developments: 1) the inclusion of [...]

Time for business leaders to get off their butts

Editor — Mon, 07 Dec 2009 21:10:25 +0000

A prominent billionaire business man has issued a call to arms to American businesss leaders to “get off their butts” and go on the offensive and play a leading role in helping solve the nation’s economic problems. Peter G. Peterson, former Commerce secretary, CEO of Bell and Howell, and cofounder of the Blackstone Group, urges [...]