Confessional Blog

Tupac Is Back

Wednesday, May 23 2012 - 9:27pm GMT

"You’re in the grocery store and deciding whether or not to buy the cheaper generic brand of cleaner. All of a sudden Mr. Clean comes around the corner with a big smile on his face. Yea, I would put the cheaper cleaner down."

The Illusion of Choice

Thursday, May 17 2012 - 7:36pm GMT

The Safeway down the street doesn't offer near the selection I had at the Shoprite I grew up with. Do you want Coke, Pepsi or the Safeway brand? Whatever happened to Royal Crown? And why can I only find Shasta at the Dollar Store?

Pinterest Takes Over

Monday, April 30 2012 - 5:40pm GMT

Rather than digging through your news feed, or searching through Google, it’s all right there. You’re just one click away from finding out where that cute top is from, a new delicious recipe, or another exciting travel adventure. If you’re starting to think this is a great source for advertising, you’re exactly right.

T-Mobile Goes…wait, what did they go?

Friday, April 27 2012 - 8:47pm GMT

All I took away was that T-Mobile had 4G, and that possibly it’s fast, sexy or will create a hydraulic closet in the center of my apartment, which is probably what Doctor Who’s Tardis would look like if it were designed by Apple.

New! Free trial! Joining is easy! Act now to save!

Thursday, April 26 2012 - 8:37pm GMT

You need just need 14 words to tap into your consumer's "lizard brains," or do you?

Super Bowl Commercials Spoiled or Why I’d Rather Watch “The Puppy Bowl”

Monday, February 6 2012 - 4:13pm GMT

As someone who works in advertising, Super Bowl ads should be my highlight of the year. However, when so many of them are available online and have already been talked about to death before kick-off, it’s a bit of a let-down. With a $3.5-million price tag, you’d think advertisers would want viewers to see their ad on the Super Bowl first for maximum impact.

After having a lot of ads ruined for me last year, I tried my best to avoid any information about them this year, so I could actually be pleasantly surprised. I was only partially successful.

Big Brother and Smartphones: How Cameras Everywhere Are Changing Everything

Thursday, January 12 2012 - 10:24pm GMT

Anyone who’s ever watched a crime show knows that there are cameras all over, from ATMs to convenience stores to banks. And while the ability to zoom on these images to see crystal clear details of people’s faces, license plates, and so on is generally a piece of fiction, the cameras around us have many real-life applications.

Seven Days till Facebook Armageddon

Friday, December 16 2011 - 1:05pm GMT

Warning: If you've ever put embarrassing photos or posts on Facebook, you have seven days before FaceBook will feature them front and center as part of its new default profile page.

Intern Sweatshop: Facebook: Awesome or Annoying?

Monday, December 12 2011 - 9:11pm GMT

It is annoying that Facebook is using other social media sites idea, but their privacy setting are my main bugaboo.

The Great White Coke Mistake

Wednesday, December 7 2011 - 5:29pm GMT

Coca cola is red,

Pepsi is blue,

But Diet is gray either way.

The Movember 2011

Wednesday, November 30 2011 - 2:31pm GMT

The fascination with facial hair and the ability to grow/not grow exquisite moustaches (and some beards) and was on the forefront of all Renegade minds coming into November... Or should we say, Mo-vember.

Hey, You Got Your Back To The Future In My Advertising

Thursday, September 8 2011 - 7:57pm GMT

Perhaps in preparation for reaching the year 2015, or better yet just by coincidence, themes and characters from the Back to the Future franchise have started to show up in innocuous places.

Cops Prove They Can Rhyme Again

Thursday, August 25 2011 - 7:38pm GMT

The following stills are either from an upcoming American remake of a Japanease Horror movie "Ghost Cop" or from three tv spots from the National Highway Traffic Safety Administration's Labor Day campaign " Drive Sober or Get Pulled Over."

Is Viral Video the Future of Advertising?

Thursday, July 21 2011 - 5:46pm GMT

Viral video has long been regarded as a crap shoot advertising tactic.

C’mon, Brands!

Thursday, July 14 2011 - 6:33pm GMT

In a world where communications can happen instantly and literally everything you've done online has the potential to live eternally, why are brands/companies not giving their updates a second thought before hitting the post button?

Rally, Fans - Rally!

Thursday, May 26 2011 - 9:51pm GMT

In case you've been living under a rock for the past month, you may have heard about a massive hack perpetrated on Sony and their Qriocity service by a splinter group of the hacker collective, Anonymous.

A Creative So Nice They Had to Use It Twice

Wednesday, May 25 2011 - 5:55pm GMT

"The food your other food loves," is genius. I won't eat sour cream by itself, but I won't eat baked potatoes, burritos or nachos without it. Seriously, I stopped at Taco Bell this past Sunday on my trip from NJ back to MD and specifically looked for items with that contained cream.

Kegasus vs. Get Your Preak On

Monday, May 16 2011 - 4:07pm GMT

With the running of the 136th Preakness Stakes coming this weekend, I thought it might be fun to get people’s takes on Preakness advertising since it’s “Rebrand.” And when I say rebrand, I mean the advertising that’s supported the second leg of Horse Racing’s Triple Crown since it was transformed from a Bacchanal to just a big festival.

Animal Shelter Advertising: A New Contender

Thursday, May 5 2011 - 4:32pm GMT

If you've ever seen an advertisement for animal shelters or other related causes, if you were just listening to the spot's music, you'd expect it to be an ad for some anti-depressant.

Oh la la – French advertising

Monday, April 25 2011 - 8:56pm GMT