New Retail Blog

Living in a Jetsons Retail World

Jon Bird — Wed, 04 Jan 2012 05:29:40 +0000

2012 is the 50th anniversary of the space-age animated sitcom, The Jetsons. For those young enough to be blissfully ignorant of Hanna-Barbera’s sister sitcom to The Flintsones, it centred on the...

[[ This is a content summary only. Visit my website for full links, other content, and more! ]]

Retail in 2012: Let the Blur Begin

Jon Bird — Wed, 21 Dec 2011 05:27:12 +0000

As retail commentators around the world gaze into their crystal balls for a peek at 2012, the overriding image I get is…one big blur. On the one hand it’s a blur of speed, as the pace of change...

[[ This is a content summary only. Visit my website for full links, other content, and more! ]]

Has Australia got the Holiday Selling Season Back-to-Front?

Jon Bird — Mon, 19 Dec 2011 02:23:33 +0000

In the retail “School of Hard Knocks” from which I (and most people in this industry) graduated, I was always taught the importance of the “runway to Christmas”. The idea was that during November...

[[ This is a content summary only. Visit my website for full links, other content, and more! ]]

The Most Powerful Retail Ad Ever?

Jon Bird — Wed, 07 Dec 2011 23:18:35 +0000

Most retail ads scream, “Buy me”. (The whole point is to sell stuff, right?) But this Black Friday in the US, a full-page ad appeared in the New York Times with the headline “Don’t buy this jacket”....

[[ This is a content summary only. Visit my website for full links, other content, and more! ]]

Heartstrings or Purse Strings: What Sells at Christmas?

Jon Bird — Wed, 23 Nov 2011 00:52:52 +0000

More than ever this Christmas, there’s an emotional tug-of-war going on between “price” and “feel-good” advertising. Many retailers will tell you categorically that 2011 will be a “value Christmas”....

[[ This is a content summary only. Visit my website for full links, other content, and more! ]]

jcpenny Reinvent the Humble Gift Tag This Christmas

Matt Newell — Tue, 22 Nov 2011 23:39:33 +0000

This is a simple idea. Rather than shoe-horning Chrismas messages onto tiny gift tags, jcpenny are encouraging people to use QR code enabled gift tags this year, which allow gift givers to record...

[[ This is a content summary only. Visit my website for full links, other content, and more! ]]

eBay Creates Interactive Shop Window for Christmas Charity

Matt Newell — Tue, 22 Nov 2011 04:59:33 +0000

eBay have teamed up with toy retailer Toys for Tots to develop an innovative ‘Give a Toy’ charity this Christmas. The ‘Give a Toy Store’ is an interactive virtual store...

[[ This is a content summary only. Visit my website for full links, other content, and more! ]]

Starbucks Magic Christmas Cups

Matt Newell — Mon, 21 Nov 2011 23:32:44 +0000

Starbucks have developed an innovative campaign for the holiday season called ‘Starbucks Cup Magic’. Starbucks have embedded augmented reality codes into their cups, packaged coffee and posters...

[[ This is a content summary only. Visit my website for full links, other content, and more! ]]

Target USA’s Christmas Champ is Back

Matt Newell — Sun, 20 Nov 2011 23:59:07 +0000

Target USA is back with their crazy Christmas Champ campaign it launched in 2009. The campaign, which features comedian Maria Bamford, was a hit on viral charts last year and with 33 short videos...

[[ This is a content summary only. Visit my website for full links, other content, and more! ]]

Marks & Spencer Christmas 2011 TV Commercial

Matt Newell — Sun, 20 Nov 2011 05:34:27 +0000

The Christmas promotional period has well and truly begun and we will be keeping an eye out for the key campaigns and innovations here on New Retail Blog. To kick things off, here is this...

[[ This is a content summary only. Visit my website for full links, other content, and more! ]]