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This webinar will be 45 minutes long, including a short period for Q/A. It will be held on Friday, March 26, 1:00-1:45p CDT.

To register, click the "pay now" button below, where you'll be able to pay with a credit card or your PayPal account. You will then be redirected to the actual registration, where you'll enter your first/last name and email address, after which you'll receive a confirmation by email.

The cost is $95 per computer.

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Resourcing, our name for the nerve center of the firm, includes estimating/pricing, traffic, production management, quality control, yield management, profitability, resource allocation, deadline management, etc. This course, unlike any other available, will look at workflow, roles, procedures, software, staffing, and systems.

The foundation is built on the ReCourses Functional Model (RFM) and our system for a Profit Based Management Environment (PBME). Research underpinning the RFM began in 1998 and continues today.

While resourcing isn稚 taught in preparation for a career in the creative services field, it痴 a critical foundation for doing work that is effective and profitable, and this seminar is meant to bridge that gap.]]> Tue, 16 Feb 2010 14:38:13 -0500 http://recourses.com/contentmgr/showdetails.php/id/7257 http://feedproxy.google.com/~r/RecoursesRssFeed/~3/e5bCyZJcSD4/7255
You値l learn what your role should be, whether you are a good fit for it, how to perform that role well, how to adjust for your own strengths/weaknesses as you deal with creatives, how to find and screen good creatives, and how to guide the careers of those in your care.

Most important, probably, we値l walk you through the choices you値l have to make in transitioning from doing the work to stepping away from such a hands-on role, and why you need to let your design skills wither a bit and work on your copywriting skills instead.

This year for the first time we値l be presenting new research undertaken about making the transition to first time Creative Director, all based on a forthcoming book on that subject for RockBench Publishing.]]> Tue, 16 Feb 2010 14:37:59 -0500 http://recourses.com/contentmgr/showdetails.php/id/7255 http://feedproxy.google.com/~r/RecoursesRssFeed/~3/iQ9Eo4fUJaI/6999
You値l learn the historical background and how that matters, how research, strategy, and positioning of products/services are connected, and the best working definitions of all the key terms.

We値l give you the right questions to ask and to whom they should be directed, the most efficient research methods and sources, and which ones you might use for any given desired outcome.

We値l guide you through the crafting of insightful recommendations and how to deliver them as you build consensus along the way.

You値l learn how to incorporate more process to yield better results and how to build a research and strategy component into your firm (and how to staff it). Finally, we値l guide you on incorporating this offering into your own positioning through packaged offerings.]]> Tue, 16 Feb 2010 14:37:46 -0500 http://recourses.com/contentmgr/showdetails.php/id/6999 http://feedproxy.google.com/~r/RecoursesRssFeed/~3/hseZgDYijJ4/6835
Your role, both in its larger context and in relation to other roles at the firm, will be charted. Then the specific elements of what痴 expected of you預nd what痴 not expected謡ill be delineated. We値l examine your own specific approach to account service, tailoring that offering to your individual strengths and weaknesses. We値l also delve into how to recognize client style and then adapt your approach to be more effective in working with them individually.

You値l get a primer on strengthening your presentations, a step-by-step guide to conducting the agency tour, and the specific expectations that clients bring when it comes to serving their accounts. Finally, we値l look at specific tactics to grow the client relationship and solidify it in the process.]]> Tue, 16 Feb 2010 14:37:28 -0500 http://recourses.com/contentmgr/showdetails.php/id/6835 http://feedproxy.google.com/~r/RecoursesRssFeed/~3/oietdLQu3Mw/7127 A three-page listing of the eight boundaries that cause introspection in principals, and an in-depth look at three of them. Tue, 26 Jan 2010 11:51:09 -0500 http://recourses.com/contentmgr/showdetails.php/id/7127 http://feedproxy.google.com/~r/RecoursesRssFeed/~3/JLMAbTUpvOU/6766 This is our largest yearly seminar, held in Nashville, TN at the Frist Center for the Arts. All new breakouts, networking opportunities, and lower price with special offer for additional staff from your firm. Join 100 other firms in this annual tradition of starting the year off right with your positioning, marketing, and selling. Faculty include David C. Baker and Blair Enns of Win Without Pitching. It's probably the most impactful of all our seminars--be sure to download the lengthy flyer with extensive agenda details. Tue, 05 Jan 2010 13:51:43 -0500 http://recourses.com/contentmgr/showdetails.php/id/6766 http://feedproxy.google.com/~r/RecoursesRssFeed/~3/vN4yqPIBumA/6854 Presented at the HOW Design conference in Denver, CO (repeat session). Mon, 07 Dec 2009 16:54:05 -0500 http://recourses.com/contentmgr/showdetails.php/id/6854 http://feedproxy.google.com/~r/RecoursesRssFeed/~3/nQb6OAXzeeM/6850 A two-page list of a dozen advantages in being a smaller firm rather than a larger one. Sun, 06 Dec 2009 21:03:24 -0500 http://recourses.com/contentmgr/showdetails.php/id/6850 http://feedproxy.google.com/~r/RecoursesRssFeed/~3/McrG7VjGvcA/6849 A three-page statement on where social media fits, along with seven specific suggestions on how you should and should not be making money from doing it. Sun, 06 Dec 2009 20:08:12 -0500 http://recourses.com/contentmgr/showdetails.php/id/6849