Real Estate Marketing & Realtor websites - MLS IDX Websites - 1parkplace

FREE Webinar - the Art of Connecting with your Community

Admin — Thu, 28 Apr 2011 13:35:00 -0700

FREE Webinar – Wednesday May 4, 2011 – 10:00 Pacific / 1:00 Eastern

San Diego, CA – On May 4, 2011 from 10 am-11:30 am PST, 1parkplace is hosting a FREE, National webinar workshop for REALTORS, brokerage management and affiliates on how to best connect with homeowners in every community.

The webinar is being led by Steve Hundley, CEO of 1parkplace, Inc., (www.1parkplace.com) a national real estate marketing firm based in San Diego. Hundley has made it his personal mission to educate top performing real estate professionals on becoming even more successful by creating an irresistible influence the community they are servicing.

“If you are doing any farming or community marketing this FREE workshop is very timely, relevant and focused on results”, says Hundley.  It will focus on the innovative and impactful ways of reaching and connecting with every home owner or home buyer in your targeted marketplace. The goal is to ensure that you are the first person called anytime someone is thinking of buying or selling a home in your community.

The highlights of this workshop include:

     - Dialing in a plan that is simple and effective
     - Selecting a target market that will make you the most money
     - Balancing technology, content and education for best results
     - Getting the most from social media networks like Facebook & YouTube
     - How to dominate Google for your target neighborhood searches
     - Secrets to successful direct mail campaigns
     - Creating irresistible content that separates you from the crowd
     - Bottom line:  How to dominate your target market area!

The workshop will share the strategic plan utilized to help Gregg Neuman transform his Downtown San Diego marketplace from less than 1% market share to over 15% market share in less than 2 years.

As the number 1 agent for Prudential California Realty and the number 1 agent in the 92101 zip code, Gregg lists and sells more homes than the next 5 top agents combined and he is not an REO agent.

Even though this is a webinar, we do have space limitations. Register ASAP. And tell a friend.

See you there!

Real Estate and Housing Symposium

Admin — Thu, 31 Mar 2011 17:50:00 -0700

1parkplace Unveils January Training Schedule

Admin — Wed, 29 Dec 2010 15:10:00 -0700

We are excited to introduce the 1parkplace University webinar series. The University webinar series opens in January 2011, we will be offering up to 8 classes a month that will focus on different aspects of the 1parkplace solution. The classes will be conducted online so you can enjoy them from the comfort of your home and will feature an interactive session structure where you can view the class then participate in a Q&A session.

These classes are great for people just learning all the capabilities of the 1parkplace system and seasoned pros looking for a refresher.

The full class schedule is listed below and all you need to do is click on the Register link to sign up. If you really want to view a class but have a scheduling conflict, please sign up and you will be emailed a video recording once the session has completed.

Class Topic: Gearing up for Marketing Success
Class Description: This session will go over the basics of your 1parkplace solution to ensure that your settings are optimized and you are ready to start your Market Domination Project. We will be going over the Profile Page, Preferences Page, How to Upload your Agent Photo, Creating yourself as a lead, and Customizing your Welcome Letter.
Class Date and Time: January 4 at 10:15-11:30 PST
Registration: 1parkplace Webinar Registration

Class Topic: Utilizing your BOSS for Effective Sphere of Influence Management
Class Description: During this session, we will be covering how the 1parkplace Campaign Email System functions, how to edit existing Campaigns and Campaign Letters, How to create and Edit New Groups, and how to effectively use the Quick Email Tool. This will help to ensure that your Back Office is ready to send out drip campaigns and import your contact database.
Class Date and Time: January 6 at 10:15-11:30 PST
Registration: 1parkplace Webinar Registration

Class Topic: Supercharging your 1parkplace Turnkey Website
Class Description: In this session, our moderator will go over some different techniques of content that can be implemented onto your 1parkplace hosted website. We will cover how to add and edit the content of your website as well as how to change your website design. As part of this session, we will also go over how to add some SEO techniques into your specific 1parkplace website.
Class Date and Time: January 11 at 10:15-11:30 PST
Registration: 1parkplace Webinar Registration

Class Topic: Utilizing your Additional Ultimate Agent Solution Tools
Class Description: Now that you have the additional Ultimate Agent Solution tools enabled in your account, its time for you to make sure you are utilizing them fully. This session will cover How to Create and implement Custom MLS Searches, How to post your listings to Craigslist, How to add Custom Listings, and how to gather powerful information using your SMART Tracker Analytics.
Class Date and Time: January 13 at 10:15-11:30 PST
Registration: 1parkplace Webinar Registration

Class Topic: The Importance of Importing your Contacts
Class Description: This session will cover the process of importing your current contact database and Sphere of Influence Clients into your 1parkplace account. Be sure to have your contact database ready if you would like to follow along. Also, it is best if you have already edited your Welcome Letter and added custom Groups, which can be viewed in “The Basic Account checklist for Domination”.
Class Date and Time: January 18 at 10:15-11:30 PST
Registration: 1parkplace Webinar Registration

Class Topic: How to follow up on your Newly Generated Leads
Class Description: During this session, we will cover the simple steps in your 1parkplace BOSS for following up on a newly generated leads. This will include going into the Contact Database and researching what your clients have been looking at on your IDX tools. We will also cover how to add a new client to a campaign or assign them to a new group.
Class Date and Time: January 20 at 10:15-11:30 PST
Registration: 1parkplace Webinar Registration

Class Topic: Applying the 1parkplace Reports to your Marketing
Class Description: If you can’t track the marketing you are implementing, how do you know that it works? Using the 1parkplace BOSS Reports help you know when your traffic is beginning to have a positive trend, or a negative. During this session, learn how to pull these reports and see some of the information you can gather from specific contacts of what they have been looking at.
Class Date and Time: January 25 at 10:15-11:30 PST
Registration: 1parkplace Webinar Registration

Class Topic: The Power of the 1parkplace Cirrus Map
Class Description: This session will cover the style and function of the 1parkplace map based search, Cirrus. We will go over the client- feel of the search as well as some of the different functions. During the session, learn what makes the cirrus search so powerful and how you can encourage your clients to use it.
Class Date and Time: January 27 at 10:15-11:30 PST
Registration: 1parkplace Webinar Registration

1parkplace January Training Schedule

Admin — Wed, 29 Dec 2010 15:10:00 -0700

These classes are great for people just learning all the capabilities of the 1parkplace system and seasoned pros looking for a refresher.

Announcing the 2010 Real Estate Market Domination Summit

admin — Tue, 07 Sep 2010 10:04:52 -0700

November 30 – Dec 2nd, 2010 - SPACE is LIMITED – Reserve your Seat TODAY!

Come see the Best TOPICS, the Best TALENT and the Best STRATEGY to Dominate your market!

If there ever was an event that was designed to make a HUGE difference in your real estate career or brokerage firm positioning, this is it! 1parkplace has organized one of the most exciting, content rich, educational and strategic conferences ever introduced to our real estate industry.

Why is this unique you may ask? First of all there are NO VENDORS, what that means is pure education and not a platform for people to promote products.

Next is the lineup of sessions that are designed to provide laser focus insight to the issues affecting our industry most. These issues are much bigger that internet marketing and technology. To dominate you must be able to execute on a balanced plan of attract, you need to know how your competition is analyzing you and what steps you must take to crush your competition.

Where other events have information, the Real Estate Market Domination Summit has a well rehearsed and choreographed educational strategy, where the topics are focused on achieving results.

Then top it off with the industry’s most sought after, leading experts in their field, all hand selected to provide that deep perspective from those people who are actually practicing what they preach. Experts in real estate marketing, news media, technology, social marketing and even politicians to share how they organize communities to gain mindshare and votes.

“We pulled all the stops out for this event”, says Steve Hundley, CEO of 1parkplace. “We wanted to produce the greatest event ever delivered for real estate market domination and we started by choosing the best topics, best talent & best venue.”

We are in a place right now where 90% of the industry thinks their entire objective is high rankings in Google in order to dominate their market and that short sided thinking is going to open up the door for anyone with a well conceived, balanced market domination strategy.

From our perspective, the best results happen when you apply the following ratio of investment and effort; 60% offline marketing, 30% online marketing and 10% technology. This Summit is going to layout specifically, with actual case studies of real success, how brokerage firms and top agents are currently crushing and dominating their markets with the lessons learned from the event.

If you have any interest in market domination and you are committed to success in your market place, then this is an event you will NOT want to miss.

There are even two attendance options. LIVE at the world famous “Hotel del Coronado” in San Diego, CA or VIRTUAL whereby you can attend from the comfort of your home or office.

Seats are going fast! Are you ready? http://www.realestatemarketingsummit.com/

How to dominate your real estate market with hyper-local marketing

admin — Thu, 19 Aug 2010 09:32:28 -0700

Attention brokerage firm CEO’s and team leaders – Do you want to clobber your competition?

If yes, read on…

>>To VIEW the recorded WEBINAR >>> Click this Link

Event was held Aug 25, 2010

How to dominate your real estate market… with hyper-local marketing!

If you ever wondered how your competition is getting in front of you either online or offline or worried that that you have competition gaining on you, then don’t miss this workshop. It will uncover the secret tools and techniques being used against you in today’s real estate marketing.

In this case, it’s all about leading. You can’t be considered the dominator in your market if you are not in first place. If you are in first place, you need to protect your territory. This workshop will show you how.

Here is a power packed live online workshop, lead by real estate marketing expert Steve Hundley, CEO of 1parkplace, Inc. that will reveal how brokerage firms and top agents are dominating their market area with the use of hyper local marketing. Hyper-local marketing combines the strategic mix of online marketing, social networking and traditional print to dominate their target neighborhoods and subdivisions.

The result of a properly executed hyper local marketing strategy will be better connection to residents in every area you focus on, enhanced productivity of and development of associates who work in the farm areas designated as hyper local targets and a tremendous edge in recruiting top agents in your marketplace.

Specifically we will uncover the secrets to the following:

- Defining Total Market Domination and Hyperlocal marketing

- Learn how you can “own” our your own neighborhoods & towns

- Blogging and website strategies to power up to the top of Google rankings

- Strategies for building a dynamic Facebook & social networking community

- How to develop your agents as “ambassadors” to your hyper-local mission

- Direct mail & ad strategies that are proven connect to the community

- The process of conducting your own “Real Estate Town Hall” meetings

- Interactive question and answer session

“In just 720 days, my market share of the 92101 zip code has gone from .5% to 11% with the implementation of this hyper-local marketing system. That’s HUGE!”

Gregg Neuman – CEO The Neuman & Neuman Team
Prudential California Realty
San Diego, CA

Seats are limited so reserve yours now! If you are not able to make it, a recording of the event will be emailed to so long that you are registered.

About the speaker:

As CEO of 1parkplace, Inc. Steve’s passion is to develop the most cutting edge real estate marketing systems and technology solutions for America’s top REALTORS and brokerage firms. He founded 1parkplace in 1995 after a 10 year successful real estate career listing and selling homes in the Silicon Valley of California.

1parkplace is an industry leading real estate marketing and technology solutions provider that develops custom lead generation systems, contact management systems, website technologies, hyper-local marketing systems, strategic SEO solutions and real estate social marketing systems for maximum sales results.

Steve is also recognized as an industry educator and recently formed the 1parkplace University where he has hosted exclusive training events delivered by top industry veterans. Steve is also a former faculty member of the University of California, Los Angeles (UCLA).

As an innovator, Steve constantly strives to blaze new trails and his company continues to grow at record pace as its supports a growing number of US real estate brokerages and sales associates with industry leading strategies.

Dominate Google with Hyperlocal marketing

Admin — Sat, 05 Jun 2010 17:10:00 -0700

In today’s real estate marketing we are hearing the term Hyperlocal more and more. Many real estate professionals are asking what does it mean, how does it work and why should I be interested?

The origin to the term Hyperlocal, can be traced back to the news media industry, whereby local citizens wanted access to news and information that was more closely related to their community, neighborhood or district, however the mainstream media was not reporting on. For the longest time, news such as local governmental issues, school sports & activities, neighborhood events, new developments taking place and especially the neighborhood real estate market – that have not necessarily been of interest for an entire city or broadcast area of a news channel or newspaper – largely had inconsistent coverage, yet the citizens were interested. The challenge for the media is how to cover news at a Hyperlocal level?

This question begins to be answered with the development of hyperlocal blogs, digital cameras and low cost portable video whereby now the citizens who live and work in a neighborhood or community can very inexpensively and easily do their own reporting, transcending to the term “citizen journalism”.

The power here is that the people do the reporting adding a new level of purity to the process as well as an opportunity for the community citizens to render feedback through comments and blog posts. The challenge is organizing your community, marketing your destination and locating consistent and compelling content.

Hyperlocal community site

This scenario is the perfect storm for real estate marketing. The power to provide local thought leadership and newsworthy content is proving to be a huge opportunity for real estate brokerages and professionals who want to dominate their neighborhood. REALTORS are in the neighborhood, they meet the people, they have to keep close to the day-to-day activities in a neighborhood and never before has there been such a golden opportunity to own the neighborhood information portal online (aka a Hyperlocal blog site), because that is the delivery mechanism that the community can easily engage with.

Don’t get me wrong, certainly the newspapers, who are dying on the vine right now are seeing this same transformation and are trying to capitalize on it as you read this, however, they need the journalists that work or live in a neighborhood and cares about the activities going on that neighborhood and in my opinion, there is no one more suited for the role as local news leader than a real estate professional and NOW is your time to act. It’s time to start your own Hyperlocal news and information community.

Consequently, this type of information is what Google and the other search engines call “organic” content, since it is not necessarily marketing and promotion, but really news by real people. Guess what? Organic content is exactly the information that Google LOVES most, so the net effect of running a Hyperlocal blog is the potential to dominate the top positions of Google and the search engines for the area you are targeting. Not only that, but this type of marketing becomes incredibly valuable for the agent who becomes recognized for thought leading and engaging the neighborhood. Homeowners who join the community blog are more likely to conduct a transaction with the agent who is most visible in informing the community. A properly set up Hyperlocal system will of course showcase the local real estate market and properties available so you end up with a win, win, win, win between the owners, buyers, sellers and the REALTOR.

Agents who have successfully implemented a Hyperlocal strategy have increased their concentration of listings, increased their pool of buyers and are double ending more transactions.

Many agents ask, how am I going to get started, how much is it going to cost, what time investment should I expect to budget and how am I going to produce a steady stream of content?

All great questions that I look forward to answering during the exciting educational session I’m facilitating as this year’s RISMedia’s Leadership Conference & Social Media Summit in New York.

I encourage you to join me and my esteemed panel of experts including:

Gregg Neuman, CEO of the Neuman & Neuman Team with Prudential California Realty, who will be sharing his Hyperlocal strategy that has him dominating the Downtown San Diego condos and hi-rise market. Gregg will share his online and offline marketing systems including how he has used his Top 5 In Real Estate℠ membership to power up his listing presentations and marketing activities in order to continue to close over 200 transactions a year, even in this market.

Francine Reali, Broker and CEO of Safari Realty, who will share how she is using Hyperlocal marketing to dominate her Staten Island real estate market and how she and her husband have engaged themselves in the local community to bring awareness to issues and raise hundreds of thousands of dollars for local charities creating bonds that has her clients staying extremely loyal as they advocate her services.

Becky Boomsma, REALTOR with Coldwell Banker, will provide our audience with real world experience in how she has successfully dominated her Franklin Lakes, New Jersey luxury home marketplace with the combination of Top 5 In Real Estate℠ merged with her version of a Hyperlocal marketing system.

When: Thursday, June 10, 2010 1:00 PM-2:00 PM EST

Where: Hilton Rye Town - John Halsted Suite

699 Westchester Avenue

Rye Brook, New York 10573

For a complete list of sessions, visit http://rismedia.com/events/leadership-conference/sessions/.

Who Will Attend? Leaders of the real estate community, including Top 5 Members, other leading real estate sales associates, team leaders, leading brokerage owners, economists and a host of related industry visionaries from around the United States.

Register Now at http://events.rismedia.com!

If you are not able to make it, I will be writing more on this subject over the upcoming weeks and months. Stay tuned.

About Steve Hundley

1parkplace is an industry leading real estate marketing and technology solutions provider that develops custom lead generation solutions, contact management systems, website technologies, hyperlocal BLOGGING systems, strategic SEO services and real estate social marketing systems for maximum sales results.

Steve is also recognized as an industry expert on real estate social marketing and has co-founded Dalton/Hundley 2010 Real Estate Social Media Census with industry veteran and former REALTOR.com CEO and Top 5 In Real Estate President, Allan Dalton.

Steve Hundley of 1parkplace to facilitate Broker Internet Leads panel at 2010 RISMedia Leadership Conference

admin — Wed, 26 May 2010 09:40:44 -0700

Real Estate Marketing expert Steve Hundley, CEO of 1parkplace, Inc. has produced a power packed panel session titled “The Art and Science of Converting Brokerage Generated Internet Leads” that will uncover the mystery of how brokerage generated real estate leads get lost and what steps brokerage CEO’s should take to fix breakdowns in order to convert these into future sales opportunities at the highest possible rate.

“This will be an illuminating experience”, say Hundley, who has been consulting brokerages on this very topic for over 20 years.

RISMedia, the leader in real estate news, is hosting the 2010 Real Estate Leadership Conference & ‘Real Estate Social Media Summit’— which will provide the perfect backdrop for real estate CEO’s and professionals who are looking to capitalize, even in today’s challenging market.

You really need to be there!

This session facilitated by Steve Hundley, features the following industry experts:

Mark Stark – CEO of Prudential Americana Group who is has been strategically dominating the Las Vegas Homes market. Mark will share his formula that generated over 71 million in Internet based sales last year, whereby he paid out over $2 million in commissions to his agents for Internet business alone.

Steve Rodgers – CEO of Windermere Exclusive Properties and former CEO of Prudential California Realty, who is focused on targeting the San Diego Real Estate market, will share what differences CEO’s must make between a giant firm and a boutique firm in order to experience maximum accountability in lead conversion. Steve will also be sharing some of his secrets he and his team have leveraged in using Internet and Social Networking for recruiting and developing population into more accountable lead converters.

Victor Lund - Founding Partner, WAV Group, can arguably be titled the “Forester Research of the real estate industry“ has conducted deep and detailed research in the area of brokerage business management, MLS interaction and many other very high profile studies, will be sharing his research and findings to further quantify the areas of improvement that can result in the highest return on investment for brokerage based Internet lead generation systems. Victor will not only be sharing his knowledge of the needs of the industry, but he will also be providing our audience complementary white papers and research documentation on the subject.

Jan O’Brien, CEO, O’Brien Consulting, not only brings her 18 years of brokerage management experience to the panel, Jan’s background as an educator, Blackhawk helicopter pilot in the US Army and passionate real estate coach will provide our audience with the structural steps and procedures that brokerage leadership must embrace in order to achieve maximum results from their Internet marketing investment. This includes technology adoption amongst the agent population along with comprehensive accountability among the sales management team.

Frederick Herot – Vice President of Marketing for REALTOR.com will be revealing online behavior patterns and search findings from the the worlds leading online site for real estate, that every broker will want to know about when embarking upon an Internet Marketing journey. Frederick will also provide our audience with strategic steps in brokerages should take when leveraging relationships for online portals such as REALTOR.com to enhance the their lead capture and lead conversion.

As you can see, this will be a unique, power packed session with tremendous information that EVERY brokerage firm CEO and leader in the world should pay attention to if they want to dominate online.

The session will take place on Wednesday, June 9 from 1:30 – 2:30 P.M. at the Hilton Rye Town in Westchester County, New York.

This year’s Conference will also focus on Social Media and Mobile Strategies for both brokers and sales associates to help these professionals best meet the demands of today’s home buyers and sellers. There will also be a track dedicated specifically for brokers, and additional business development and marketing sessions.

For a complete list of sessions, visit http://rismedia.com/events/leadership-conference/sessions/.

Register Now at http://events.rismedia.com!

Steve Hundley to Participate in Power Broker Forum at NAR Midyear

admin — Mon, 10 May 2010 15:50:00 -0700

Steve Hundley, CEO of 1parkplace, and real estate marketing expert will be speaking at RISMedia’s 5th Annual Power Broker Forum on Thursday, May 13th, from 3:30-5:00 p.m. at the Marriott Wardman Park Hotel. This year’s Forum will focus on Social Media On the Move; a panel discussion on the latest and hottest social media strategies.

This session will prove to attendees that effectively employed social media is not a destination or a journey, but a movement that is consistently changing—and one that brokers, agents and their companies will be required to participate in, in order to maximize potential.

At this years Power Broker Forum, attendees will:

Learn how successful real estate practitioners are already using social media.
Learn what they could be doing to more effectively utilize social media.
Take part in an interactive process to create a social networking experience in real time.

Other panelists include:

Sherry Chris, President & CEO, Better Homes and Gardens Real Estate LLC
John Lim, President & CEO, Mobile Card Cast
Greg Rand, Managing Partner, Better Homes and Gardens Rand Realty
Krisstina Wise, Principal, The Goodlife Team
Brendon Gray, EVP of eBusiness Development, RE/MAX Allegiance

A reception immediately follows, offering all attendees one-on-one face time with panelists, top brokers, agents, MLS executives and industry executives.

We look forward to seeing you there!

Mining for Google Gold: The Value of Keywords for Real Estate SEO

Admin — Fri, 07 May 2010 18:30:00 -0700

Real Estate Marketing tip for Search Engine Optimization

How much traffic are you losing simply because you haven't discovered some surprising but powerful keywords to drive your site to the top of Google or because you are wasting your time and money on the wrong keywords?

Finding the obvious keywords for your website pages is simple. And finding related, high-demand and low-supply keywords which are powerful for your site isn't too hard.

Let 1parkplace help you analyze which words are fool’s gold and which ones are Google Gold. 1parkplace will give you a succinct report showing you how certain key words and phrases are ranked with Google users.

Top REALTORS across the US have already engaged 1parkplace to help them analyze, not only the importance of their key search words, terms and phrases; but also the competition they face for those rankings.

Request your FREE KEYWORD RANKING REPORT here.