REAFFINITY Software

Check Page Rank

hank — Fri, 04 Sep 2009 14:18:24 +0000

There’s a certain irony in providing a tool that helps you check page rank without having to visit several web pages while using Twitter, yet making you check a different website to see how it works. That hasn’t been lost on me, so I’ve embedded the video here so you can see it in [...]

Retiring the Telemarketing Leads Manager

hank — Fri, 28 Aug 2009 15:57:08 +0000

Ever have one of those days when you’re undecided about a decision until something comes along to force your hand? Today is one of those days. I’ve been on the fence about our Leads Manager telemarketing software – until I saw the news about the FTC’s new rule prohibiting unwanted robocalls. The Leads Manager software [...]

The Product Will Speak For Itself

hank — Thu, 20 Aug 2009 16:46:57 +0000

Funny how things work out. Like many others, I’ve been blogging as a way to make products that I’ve built visible. Admittedly I could do a better job of describing how they work but I blame that on a software developer’s conceit, which is that the product will speak for itself. In [...]

Introducing the Twitter PageRank Tool

hank — Wed, 05 Aug 2009 19:47:49 +0000

A funny thing happened on the way to writing a post about our new Twitter PageRank tool. While looking for keywords related to Twitter to enable you to find this, I found plenty of search volume for the word itself, but then search volume fell off a cliff if it had the word twitter [...]

Great Customer Service

hank — Wed, 22 Jul 2009 23:15:01 +0000

Stories about great customer service abound. One barely mentions the words and Nordstrom’s legendary customer service comes to mind or dominates conversations. But there is another relatively new company that promised to deliver happiness to customers and employees. And that company is hardly ever mentioned as having great customer service. Instead, Zappos.com has been the [...]

Your Customer’s Research Process

hank — Sat, 20 Jun 2009 21:25:08 +0000

I’m looking to buy a book. Mind you not just any book, but one that fits my needs at the moment. The title and topic aren’t relevant. And this isn’t the first time I’ve bought a book. Truth be told I buy a lot of books. So much so that I have a [...]

DTV Transition And Change

hank — Sat, 13 Jun 2009 00:32:52 +0000

The DTV transition is almost completed, being about as far from a fait accompli as possible. The FCC has been discussing digital television and digital transmission for quite some time. And at this point (June 2009) it seems that broadcasters are finally ready to comply – having been pushed to change. As far as [...]

Colorado Association of Mortgage Brokers 2nd Quarterly Event 2009

hank — Mon, 08 Jun 2009 20:15:47 +0000

The Colorado Association of Mortgage Brokers will be holding their 2nd Quarter 2009 Event this Wednesday, June 10, 2009. Just like the 1st Quarter event, this will be held at the Downtown Aquarium from 4:00 – 7:00pm. The event will feature Cary Whitaker from DORA speaking about Colorado’s State Law Updates and the S.A.F.E. Act, [...]

A Story of Customer Service

hank — Tue, 02 Jun 2009 23:59:13 +0000

I’m going to tell you how I got a free computer from Apple. Well free is a misnomer since the computer that it replaced was originally quite expensive. This is really a story of customer service and how great customer service can create more value in the long run than the cost of a product. [...]

Creating A Leads Database Application

hank — Tue, 12 May 2009 15:42:18 +0000

I know I told you that I’m a big fan of spreadsheets but I’m also a big fan of affordable software. In fact the less expensive, the better your return on investment – that’s something every business owner knows and appreciates. And as much as I wish I could give away all our [...]