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• Jumpstart Your Workday and Get the Productivity Pack: Over $490 Worth of Premium Services to Award-Winning Apps!

  Posted:Tue, 05 Apr 2016 17:00:19 +0000

  

  The Productivity Pack is back! This time, we’re teaming up with Wunderlist, LastPass, Quip, Do, and UberConference to bring you an incredible bundle for making the most out of your workday. Plus, The New York Times is joining us to include a bonus gift.

  Subscribing to all of these services separately would cost you over $490 per year, but with the bundle, you can get one year of each for just $69.99!

  The Productivity Pack is the essential, modern-day productivity suite, helping you get things done wherever you are:

  • Tackle multiple to-do lists with Wunderlist Pro, giving you unlimited access to collaboration features so you can assign tasks to family, friends, and coworkers.
  • Use LastPass Premium to generate and keep track of all your passwords, while kicking your security into high gear with multifactor authentication.
  • Watch your team and your work come alive with Quip, the place to create, document, discuss and organize the stuff that your team works on.
  • Use Do to run productive meetings – you can set and share agendas, take collaborative meeting notes, mark followups and outcomes, share files, and more.
  • Fix all the broken aspects of traditional conference calling with UberConference, giving you a simple and painless way to run conferences without the hassle of PIN codes.
  • Keep the articles, videos and websites that interest you available at all times with Pocket Premium’s powerful organization, search, and Permanent Library features.

  Plus, as a special bonus, The New York Times is including 12 free weeks of All Digital Access to to NYTimes.com and NYTimes mobile apps for new subscribers!

  The Productivity Pack is only available through April 22, 2016, so don’t delay on this opportunity to save a ton of money on these great services!

  Check Out The Productivity Pack

  Here’s to getting the most out your workdays!

  – Team Pocket

  

• Building Pocket for the Future

  Posted:Mon, 22 Feb 2016 21:05:07 +0000

  In the last 3 years, over 22 million people have saved more than 2 billion articles and videos to Pocket. They’ve used Pocket to capture the stories that matter to them, to learn and grow in their careers, and to be inspired and entertained. We are humbled by this, and are committed to making Pocket a unique place where you can find, save, and recommend the stories that interest you for many years to come.

  We have a strong vision for the future, and one of the biggest keys to seeing it through is to continue to build Pocket as a business. Pocket Premium was the first piece of this, and in the coming weeks, you may see us begin experimenting with a second piece: showing you the occasional sponsored post inside Pocket.

  While testing will be slow and small to start, let me emphasize that sponsored content will be:

  • High-quality. Pocket is a place for high-quality content and sponsored posts are no exception to this. Our aim is that these posts, and the content within them, will feel natural to your Pocket experience, and will also be things you’re interested in reading and watching to boot.

  • Transparent. Sponsored posts will be clearly marked to differentiate them from other items you see in Pocket.

  • Dependent on your feedback. As we experiment with sponsored posts, we are hyper-focused on making sure that it’s done with you in mind. Tell us what you like and tell us what you don’t (our doors are always open at support+feedback@getpocket.com) so we can improve sponsored content within Pocket together.

  • In your control. If you see a sponsored post you’re not a fan of, you’ll be able to hide it and give us feedback so we can make it better. If you want to remove sponsored content altogether, Pocket Premium lets you support Pocket’s development and gives you access to additional features, such as an ad-free experience.

  • Protecting your privacy. Your data is something we protect fiercely, and no sponsor will ever have access to what you save and do inside Pocket.

  We continue to grow as both a product and a company, but one thing hasn’t changed: our passion for building something people love, and the respect we have for you, our users. We’re going to be very thoughtful in our approach here, and at the end of the day, we wouldn’t be here without you. Thank you for being part of our journey. We look forward to making Pocket a place for great content for years to come!

  If you have more questions, or want to share your feedback with us, please click here to view our FAQ and get in touch.

  – Nate + Team Pocket

  

• A Year in Review: Where We’ve Been and Where We’re Going

  Posted:Tue, 02 Feb 2016 22:18:52 +0000

  Life at Pocket is exciting and fast-paced. There are always new features to be built, partnerships to be explored, designs to be honed and polished – the list could go on and on. The beginning of a new year, however, offers ample opportunity to sit down and reflect on where we’ve been and where we’re going next. As we head into February, we thought we’d highlight a few of the things that made 2015 memorable, and set the tone for what’s to come.

   

  

   

  2015 was momentous for Pocket in many ways. We added 12 incredibly talented people to our team and expanded Pocket’s reach by being directly integrated into the Firefox browser.

  We also launched the Pocket Beta Channel, where we began to share early and experimental versions of Pocket’s new Recommended feed, including personalized recommendations (launched in August), and social recommendations (launched in December).

  In 2016, we’ll be building on this foundation to make Pocket a unique place where you can not only capture, read, and watch the things you care about most, but easily discover and recommend them as well. Pocket will become your home for the best, most interesting stories the Web has to offer.

  To cap things off, here are some numbers and highlights (c’mon, who doesn’t love data) from the past year. These are the topics we explored, the articles and videos we loved, and the stories we’re now just beginning to recommend.

   

  

   

  Now, back to moving fast.

  – Team Pocket

  P.S. We are HIRING! If you’re an Android Developer, iOS Developer, Backend Engineer, Data Scientist, Frontend Developer, or Product Manager, we’d love to hear from you. Check out the Pocket Jobs page for more info.

   

  Oh, and P.S.S., here are links to the awesome articles, videos, and people we mentioned above:

  • What ISIS Really Wants | Graeme Wood, The Atlantic
  • What is Code? | Paul Ford, Bloomberg Businessweek
  • The Really Big One | Kathryn Schulz, The New Yorker
  • Kung Fury (Official Movie) | Laser Unicorns, YouTube
  • The Tail End  | Tim Urban, Wait But Why
  • Addicted to Distraction | Tony Schwartz, The New York Times
  • You probably know to ask yourself, “What do I want?” Here’s a way better question | Mark Manson, Quartz
  • The problem isn’t that life is unfair – it’s that you don’t know the rules | Oliver Emberton, Business Insider
  • Cameron Russell’s Recommendations on Pocket
  • Scott Neumyer’s Recommendations on Pocket
  • M.G. Siegler’s Recommendations on Pocket
  • Jamil Smith’s Recommendations on Pocket

  

• Introducing a More Personal Recommended Feed for Android and iOS

  Posted:Tue, 08 Dec 2015 16:02:52 +0000

  

   

  With Pocket, our goal has always been to help you spend more time with the stories that matter to you. Yet, when it comes to actually discovering those stories, it’s a noisy world out there: many of the channels we use to discover the stories we’re interested in operate in real-time, meaning what’s good is constantly being forced to compete with what’s new.

  We believe we can do better. This is why, in August, we launched Recommendations, to give you a single place to easily find the things you want to read and watch, with none of the noise. Since then, we’ve been working on some pretty significant improvements that make your Recommended feed better and more personal.

  Millions of people – including your friends, tastemakers, and the writers and editors behind the stories you love – have already been using Pocket to curate the best, most interesting stories on the Web. And starting today, you can follow them to see what they’re publicly recommending as being worthy of your time and attention.

  You can also begin making your own recommendations, taking the best of what you’re reading and watching within Pocket and sharing it with a wider audience.

  Here’s a rundown of what’s new:

   

  Follow Interesting People to See What They’re Recommending:

  

  The next time you open Pocket, quickly set up your new Recommended feed. Find who else you know already recommending on Pocket by connecting your address book, Twitter, and Facebook accounts. We’ll also help you out by suggesting a few people we think are making great recommendations. If you want to explore a bit, tap any person’s photo to view their profile and see what they’ve recommended.

  Once you’ve followed someone, you’ll begin seeing their recommendations in your Recommended feed. Unlike traditional newsfeeds, your Recommended feed isn’t ordered chronologically, so you won’t see every possible recommendation surfaced by the people you follow. This is by design. Instead, your Recommended feed is ordered and personalized to you, so it only shows you the recommendations you’ll be interested in, based on what you save, read, and watch in Pocket.

   

  Recommend the Best of Your Pocket!

  

  You can now recommend the most interesting things you’re reading and watching in Pocket with others.

  Whether it’s entertaining, thought-provoking, hysterical, insightful, or simply relevant, the next time you’re viewing an article or video you think is noteworthy, simply tap the Recommend button to share it with your followers.

  

  You can even highlight an excerpt and include that in your share, with a comment or thought for extra context.

  Looking for inspiration? Open up your Favorites and see if you have anything from the past worth recommending!

   

  Share Your Recommendations with Others:

  
  Finally, anything you recommend in Pocket will appear on your profile, making it easy for others to follow you and see what you think is worth reading and watching.

  You can find your profile here: http://getpocket.com/app/profile

  Once you’ve recommended something, share your profile link with others so they can follow the great things you’re recommending. Don’t forget to give it a bit of personality by adding a bio and profile photo!

  It’s important to note that everything you save to Pocket is, and will always remain private. Only what you choose to Recommend will appear in your profile and in your followers’ Recommended feed.

   

  A Home for Everything You Want to Read and Watch:

  We’ve been really excited to release this latest update to all of you for quite some time now (a huge shoutout to the thousands of people who’ve helped us test this in Beta for the last couple months 🎉🎉🎉 you guys are the best).

  Our hope with the new Recommended feed is that Pocket becomes a place to not only capture, read, and watch the stories that interest you most, but to discover and recommend them as well.

  Today, you can check out your new Recommended feed on Android and iOS (Web will be coming soon, don’t you worry!). And although we’ve got plenty of improvements and new functionality in the pipeline, we’d love to hear what you think of the new release, and how we can make Recommended even better for you.

   

  Until then!

  Team Pocket

   

  Get Pocket 6.1 for Android

  Get Pocket 6.1 for iPhone and iPad

  

• New in Pocket for iOS 9: Search From Spotlight and Multitask with Video

  Posted:Thu, 17 Sep 2015 01:32:45 +0000

  iOS 9 has officially landed, and so has Pocket 6.0.1. We’ve added support for some awesome new iOS 9 features, including Spotlight Search and Picture-in-Picture video.

  Here’s what you can do with the new Pocket for iOS 9, available in the App Store today:

  Quickly search from Spotlight.

  With iOS 9’s new Spotlight Search, you can now look up the things you’ve saved to Pocket right from your iPhone or iPad’s search screen and open them directly in Pocket’s Article View.

  

  So let’s say you’re deep in conversation with a friend and the topic is, of course, pizza. You remember a recent Lucky Peach feature on digestible pizza that you saved a few months ago, and want to quickly dig it up and share with your friend. Now, instead of needing to open up Pocket to search, you can simply search for the title of the article or its URL right from your phone’s homescreen. Efficiency is a beautiful thing.

  Psst, if you want to unlock even better, more advanced search, upgrade to Pocket Premium and search content by full text, topic, tags, author and more.

  Multitask while watching videos on your iPad.

  If you’ve saved a lot of videos – may they be TED Talks, John Oliver clips, or music videos – you’ll be excited to hear that Pocket supports Picture-in-Picture on iPad. Now you can continue watching videos in Pocket while using other apps on your iPad, like checking up on email or jotting down notes and inspiration in Evernote.

  

  —

  In addition to Spotlight Search and Picture-in-Picture support, we’ve also made plenty of bug fixes and improvements specifically for iOS 9. We’d love to hear what you think!

  Get Pocket 6.0.1 for iOS 9

   

  – Team Pocket

  

• What’s In My Pocket with Natalie Ebel, Director of Marketing at Pencils of Promise

  Posted:Tue, 08 Sep 2015 18:50:08 +0000

  

  Our What’s In My Pocket series offers an inside look at the interesting people who use Pocket to elevate their work and life. Know someone who fits the mold? Let us know at stories@getpocket.com. Next up, we talk to Director of Marketing at Pencils of Promise, Natalie Ebel.

  At Pocket we believe in the power of literacy and how it empowers people from around the world to read, engage, and build great things. That’s why we are proud partners with Pencils of Promise for International Literacy Day to raise awareness of the 250 million children around the world who don’t have basic reading or writing skills. You can get involved here!  

  Name: Natalie Ebel
  Bio: Director of Marketing at Pencils of Promise.
  Location: New York, New York
  Little-Known Fact: I have a basset hound (#winstonebel) and take hip-hop dance classes at Broadway Dance Center.
  Twitter Handle: @Natalieebel @pencilsofpromis

  Can you tell us about your background and work?
  I am the Director of Marketing at Pencils of Promise (PoP), a for-purpose organization working to provide quality education to primary school aged students in underserved communities in the developing world. I came to PoP from the book publishing industry; I’ve always been drawn to great storytelling.

  We’re really excited to be partnering with Pencils of Promise. Can you tell us more about the mission, how you got involved, and what International Literacy Day is all about?
  Adam (our founder), the rest of the PoP team, and I have been super avid Pocket users for quite a while. On any given day you can find several articles being passed around Team PoP via Pocket.

  Pocket is a dream partner for PoP for International Literacy Day. PoP’s mission is to empower primary aged students with access to quality education and we are currently working to do so in Ghana, Guatemala and Laos.

  Over 250M kids lack basic reading and writing skills worldwide. Everyday, Pocket users are able to consume all of the world’s information at their fingertips across devices. International Literacy Day is a chance for all of us to step back and be thankful for the education we’ve received, which unlocks all of that learning and entertainment we access via Pocket daily. On International Literacy Day, we’re thinking about how we can ensure that all children have access to the basic right of education, regardless of geography or circumstance, which organizations like PoP are working every day to provide.

  What is a typical day like for you, and how does Pocket fit into your life?
  I would say that I interact with Pocket more than any other app on my phone — it’s changed the way I consume information.

  My day usually starts with a walk for my dog, Winston. Winston is a bassett hound and his ‘walks’ usually involve just sitting on the stoop outside. This is great built-in reading time in the morning.

  Living in NYC also means a fair bit of time spent each day on the train. Pocket helps me pass the time while commuting. I also use Pocket at work, whether I’m researching a certain topic or sharing articles with my team, Pocket’s web browser extension is a life saver.

  In the evening I often take dance class at Broadway Dance Center. The classes fill up quickly, so getting there early is necessary, but I don’t mind because I’ve always got my Pocket full of interesting reading.

  What kinds of stories (publishers, authors, subject matter, videos) have you been reading and watching in Pocket lately?
  I have a pretty large variety of go-to sources for news and entertainment. My trick is a carefully curated Feedly stream, from which I save whatever looks interesting to read later on Pocket. I would say my list always includes: NYTimes, Atlantic, NPR, TechCrunch, FastCo, HBR, Medium and First Round Review. There’s also at least one article each week in Pocket’s weekly roundup that I somehow overlooked. The PoP Medium channel is particularly good, too. Check it out here.

  Do you have any favorite stories – articles or videos that have stood out – that you’ve either read / watched or recommended to others through Pocket in the last year?
  I usually enjoy everything that comes out of First Round Review. Their pieces are always thorough, thoughtful and relevant for a young and growing organization like Pencils of Promise. One recent article from First Round Review was on the Netflix brand architecture. It was a great refresher and a big hit with the PoP marketing team.

  —

  Do you have a Pocket story? Whether you use Pocket to inspire your work, get organized, plan your next adventure, or read on your commute, we’d love to hear from you. Drop us a line at stories@getpocket.com, and you could be featured in the next installment of What’s In My Pocket.

  

• Introducing Recommendations: The Most Interesting Articles and Videos You Might Have Missed

  Posted:Wed, 26 Aug 2015 13:35:33 +0000

  

  Today, we’re incredibly excited to announce a major new update to Pocket: Recommendations.

  Recommendations takes the absolute best content being saved across Pocket and tailors it to your own saving and reading habits. The result is a feed that’s completely unique and personalized to you, and is filled with the most interesting articles and videos you might have missed otherwise.

  In short, we’ve built Recommendations to make it even easier for you to catch the content you care about.

  Recommendations: High-Quality Content Without the Noise

  It’s a noisy world out there. The channels we use to discover the stories we’re interested in — Twitter, Facebook, and a slew of news readers, etc. – are dictated by page views and favor real-time, meaning great content has a relatively short lifespan. As a result, what’s good is constantly pushed down by what’s simply new.

  What we’re missing is a channel where great content doesn’t have an expiration date. One that catches the best stories before they fly on by.

  This behavior, catching the best content from the web, is what you, our millions of users, are doing all the time. Every day, you’re hand-selecting the very best content from across the Web, and with over 2 billion items saved to Pocket (with millions more being added every day), Pocket ends up becoming this enormous curation machine.

  As a result, more than any other app or service, Pocket has a unique, human understanding of what’s worth reading or watching on the Web. And with Recommendations, we want to use this insight to help you spend time with more high-quality content, no matter how noisy it gets.

  Where You Can Find Recommendations

  
  Your Recommendations live alongside your List and new stories are added throughout each day. You can save Recommendations directly to your List by tapping the Pocket button or open them to read right then and there.

  

  Plus, the more you save and interact with Pocket, the better your Recommendations become. Training for a half-marathon? The more you save about running, the more likely it is you’ll start seeing high-quality running content to help you get ready for your race.

  Help Us Make Recommendations Even Better

  Right now, Recommendations are available in English-only. We’re working to expand Recommendations to other languages, but in the meantime, we’d love your help in making what’s there even better. If you find a Recommendation that’s less than perfect, you can remove it from your feed and report it by simply tapping the X on any item.

  Trust us when we say your feedback is going to be invaluable in taking features like Recommendations even further.

  Pocket 6.0: A Launch Pad for Awesome New Things from Pocket

  Although we’re thrilled Recommendations is here, it’s actually just one small piece of what we’re working on right now with Pocket 6.0. You can expect us to be continuously releasing new updates to the platform over the next few months, all geared towards helping you better discover, save, consume and share the content you care about most.

  Team Pocket

   

  Get Pocket 6.0 for Android

  Get Pocket 6.0 for iPhone and iPad

  Check out Pocket 6.0 for Web

  

• Introducing the Pocket Beta Channel

  Posted:Thu, 30 Jul 2015 17:14:47 +0000

  Play around with awesome new features from Pocket (like Recommendations!) before anyone else. All we ask in return is that you tell us what you love and what you don’t.

  

  Last month, I laid out how Pocket is building a Save Button for the Internet. That post closed with a statement on what we believe is possible when you give people the power to save and view content later:

  “We want to create a platform that enables people to save and consume the content they care about most. And by doing so, we hope to make it easier to spend time with more high-quality content, no matter how noisy it gets.”

  This is the kind of impact we’re committed to making, and we have a ton of amazing stuff coming down the pipeline to help you discover, capture, consume and share the stories that matter to you. Today, we’re opening up a public beta channel (available on Android, iOS, and Web) where we’ll be sharing early versions of these features over the coming months. We’d love for you to jump in, get early access, and tell us what you think!

  In our first beta release, we’re starting with a simple, yet powerful new addition to Pocket: Recommendations.

  Recommendations: High-Quality Content Without the Noise

  It’s a noisy world out there. The channels we use to discover the stories we’re interested in – Twitter, Facebook, and a slew of news readers, etc. – are dictated by page views and favor real-time, meaning great content has a relatively short lifespan. As a result, what’s good is constantly being pushed down by what’s simply new.

  What we’re missing is a channel where great content doesn’t have an expiration date. One that catches the best stories before they fly on by.

  This behavior, catching the best content from the web, is what millions of Pocket users are doing all the time. Every day, people are hand-selecting the very best content from across the Web, and with over 2 billion items saved to Pocket (with millions more being added every day), Pocket ends up becoming this enormous curation machine.

  As a result, more than any other app or service, Pocket has a unique, human understanding of what’s worth reading or watching on the web. And with Recommendations, we want to use this insight to help you spend time with more high-quality content, no matter how noisy it gets.

  Come Explore Recommendations with Us by Joining the Pocket Beta

  

  Recommendations live alongside your List, and will surface the top content from the billions of items saved to Pocket, based on what you already save, read, watch and share. The idea is that they’ll help you cut through the noise and make sure you don’t miss stories you’d actually want to come back to.

  This is a little different for us, in that we’re experimenting publicly with super early versions of what we’re building. Getting this right is enormously important to us, and in order for us to help connect you with the best content on the web, it means that we need your input to know what’s working and what’s not. I speak for the entire team when I say we’d be honored to have you join us. Your feedback is going to take these new features even further.

  Recommendations is one small piece of what’s coming over the next several months and I’m looking forward to working on this together!

  – Nate

  Where to Get the Beta

  Click your platform of choice below  —  you can join more than one!

  Join the Beta: Android  —  iOS  —  Web

  —-

  P.S. If you’d like to join us in making this happen, we’re hiring! Open roles include Android Developer, iOS Developer, Backend Engineer, Communication Designer, Data Scientist, Frontend Developer, and Product Manager. Check out the Pocket Jobs page for more info.
  

   

  

• Text-to-Speech for iOS is Now Available! Listen to Your Articles in Pocket

  Posted:Thu, 16 Jul 2015 16:00:32 +0000

  

  We don’t always have the opportunity to sit down and read the amazing content we save to Pocket every day. Sometimes, our hands are simply full – we’re out for a long run, driving to work, or cooking up a storm in the kitchen.

  Now, what if you could listen to your articles instead?

  Today, we’re excited to bring Listen, our Text-to-Speech feature, to iOS. It’s the hands-free way of returning to everything you’ve saved in Pocket. You can start listening from anywhere in the article, skip paragraphs with ease, and adjust the reading speed for when you want to fly through an article or let it slowly soak in. Plus, it has automatic language detection, making Listen available in all languages.

  To listen to any of your articles, just open your article of choice and tap the ●●● button in the bottom toolbar. Then, select Listen (TTS).

  Millions of stories have been listened to on Pocket for Android, so we’re super excited to bring this feature to Pocket on your iPhones and iPads as well. We hope you’ll check it out and let us know what you think – share your thoughts with us on Twitter!

  Update to Pocket 5.6.7 for iPhone and iPad »

  You can also contribute to the future development of Pocket by upgrading to Pocket Premium!

  – Team Pocket

  

• How to Use Pocket and Zapier to Boost Your Productivity

  Posted:Fri, 12 Jun 2015 22:10:30 +0000

  

  Pocket is how you connect with the content you care about, whether it’s staying on top of in-depth industry analysis, saving longreads for the weekend, or collecting articles by your favorite writer. It’s not unusual that an item you save leads to follow up steps—you email it to a friend, post it to Facebook or share it in your team chat app. With these extra steps in mind, I’m excited to introduce to you Zapier, an app automation tool that recently released its Pocket integration.

  You can use Pocket and Zapier together to automatically create Trello cards for new favorited items, post a message in Slack for new tagged items or append to an Evernote note for new archived items. Zapier integrates with over 450 business apps, meaning you can amp up your productivity when it comes to using Pocket for team collaboration, task management, social media management and more.

  Here are five ways the Pocket community is using Zapier.

  1. Team Collaboration

  René de Vries, the co-founder and CTO of content marketing company HowardsHome, relies on Pocket to gather articles relevant to his industry. He then uses Zapier to connect Pocket to WordPress, the platform where his team will see the article.

  “We’re taking selected Pocket items—based on either a tag or a favorite—and posting these to an internal WordPress blog,” says Vries. “This is so that employees that are not quite as active on social media, still get to see interesting articles. It’s how we plan to build an internal knowledge repository with interesting stuff.”

  Zapier user Harrison Thomas has a similar knowledge sharing process in place, but one that involves Trello.

  “We, like many others, realized that sharing links to relevant news sites via emails were both distracting and rarely read,” says Thomas. “Instead, I set up a Zapier integration to send any Pocket articles that I tagged with our company’s title to Trello into our ‘Marketplace News & Info’ board.”

  To use an integration like Vries or Thomas, just click “Use this Zap.”

  To connect Pocket with another team collaboration tool you use, either implement one of the Zapier integrations below or pick from one of over 400 apps when using the integration tool.

  2. Project / Task Management

  TheSMARTsub, makers of substitute teacher management software, made Pocket an integral part of it sales team by connecting it to Trello. The smart use case: they want to be sure to follow up when existing or potential clients are mentioned in the media.

  “Google Alerts provides us certain content that we ​will want to follow up with a handwritten congratulations note or a solution we provide that prospects are not aware of,” says Kevin Koziol, the company’s founder and CEO. “​Placing that article in Pocket and feeding it to a Trello to-do card keeps our pipeline full of fresh leads and the time savings recognized by the Pocket-Trello Zapier integration allows us to stay focused on sales.”

  Moreover, when Koziol set up this Zapier integration, he configured it to add due dates to each Trello cards. An automation, he says, that keeps him on task.

  3. Reading Log and Notes

  To use an integration like Vries or Thomas, just click “Use this Zap.” Jacob Sam-La Rose, a writer, educator and independent producer in the arts, is a voracious reader.

  “A lot of my reading is stimulus for writing, or research for projects I’m working on. As such, I’m particularly invested in information—and inspiration—management,” Sam-La Rose says.

  By connecting Pocket to Evernote via Zapier, he’s able to not only better track and quantify his reading, but review and learn from it a second time, too.

  “The workflow essentially offers me an automated reading log that’s really helpful for reviewing and thus retaining more of what I’ve read,” he says. “[It also] creates an individual note per logged item, which means I can write up whatever I remember of what I’ve read, or any questions or action points that might come to mind.”

  His process involves one more trick, too: if he’s reviewing something in Evernote that he wants to be sure to return to later, he sets a reminder in the app.

  4. Social Media Management

  Mark Bailey, marketing coordinator for The Bailey Group, has found social media management bliss with Pocket, Buffer and Zapier.

  “A huge pain point for me was getting visuals into the things we were sharing on Buffer,” says Bailey, who had tried other Pocket-Buffer integrations in the past. “Now, with this new Pocket integration, it automatically looks for those visuals and cuts out one to two minutes per post I share. Zapier is saving me at least 30 minutes a week.”

  Bailey’s process involves tagging posts in Pocket with either “Twitter” or “Facebook.” When he does that, Zapier adds that article to his Buffer queue following a format he’s preconfigured in Zapier. Finally, Buffer shares the item on Twitter or Facebook.

  “Our links look really good when we share them,” Bailey says, “they’re engaging, it’s no longer a text post.”

  Vries of HowardsHome uses Pocket for social media management, too. He does so by making Trello the control center for his team of writers.

  “Links from Pocket are imported into Trello, and are used as a basis for new content,” he says. “These Trello cards are used by writers, who add content, merge multiple cards to write a Tweet or a Facebook or LinkedIn post. In fact, we use a Trello to Buffer Zapier integration to do the actual publishing. All that’s required, is that a writer, once done writing, moves a Trello card to a Trello list named ‘Publish to Twitter’ and the Zapier integration does the rest.” With Zapier, you’re also be able to share new favorited or tagged items on Facebook.

  Do More with Pocket

  Zapier lets you make Pocket a bigger part of your workday, boosting your productivity along the way. Once you’ve explored how Zapier can help you get more out of Pocket, be sure to check out Pocket Premium, which unlocks even more powerful features that will further enhance your productivity.

  Danny Schreiber is the lead marketer at Zapier, a tool that gives you internet superpowers by letting you integrate and automate hundreds of web apps. Previously, he wrote about the Midwest startup community as the founding editor of Silicon Prairie News. Find him on Twitter: @dannyaway

  

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