Hypnotic selling isn’t hypnosis in the formal sense. It’s the art of being able to influence people’s opinions, desires, thoughts, and actions during a regular conversation. The scientific term for this ability is Conversational Hypnosis.

Conversational Hypnotism teaches you how to use Hypnosis in everyday conversation, by using certain “Hot Words”, tones of voice and intonation.

You see, Paul is running one of his fast paced, information rich, apply the very next day webinars on Tuesday 17th November 2009, 7.00pm to 8pm for all sales people who’d like to discover how to use hypnosis in their selling to boost their sales, close more deals and bring in more profit whilst serving their clients with the best business proposition.

On the webinar you’ll be shown how to…

• Hypnotically maximise the 90 second first impression rule
• Rid your language of negative tainted words
• Incorporate hypnotic embedded suggestions into your phrases and conversation
• Use hypnotic rapport building strategies
• Use your voice tone to subtly persuade your customer
• Use Yes Tags to encourage agreement
• Work with the three part convincer close
• Use hypnotic spatial anchoring to influence
• Overcome objections hypnotically with feel, felt, found
• Ask for referrals using the wrist-watch technique

You simply need to attend this webinar and only the first 50 registered individuals can attend. There won’t even be a recording available I’m afraid so you need to be there on the day.

Enter your details in the blue widget below:

You know its selling motor insurance, or I should say Iggy Pop is selling insurance in his unique fashion.

You also know, that Iggy says that he’s not selling insurance…he’s selling time, hence the stopwatch on his forehead. And that’s Swiftcover’s main USP. You free up time to spend in other areas of your life.

I remember buying my first car insurance, when I was 19, from a insurance broker in town. It must have taken me a whole day if you factor in travel, queuing, the application process, sweating whilst you await approval, the smelling salt recovery after the premium was quoted.

But now it takes just 60 seconds.

So what about you? What product, service or idea do you sell? And what does it really mean to people if they buy it. Have you Iggy Popped the ultimate benefit of your product or idea?

Today I’m meeting a new client to talk about telesales training for her teams. If I went storming in to talk about my workshops, exercises, training equipment….

…then I’m missing the point.

No, I’ll talk about the outcomes of the training, in other words the increased sales numbers, mightier motivation from the sales force, higher staff retention figures and increased revenue…as a result of the training.

And do you know what’s really weird?

Sales of Swift Cover, which is owned by AXA, increased by a third, so great advertising. That’s not the peculiar thing though.

The Advertising Standards Authority said the motor insurance advert was misleading as the rock star would not be eligible for a policy in real life. So AXA had to change it. That’s bizarre.

Remember to Iggy Pop what you sell.

I could just see the Prudential logo on her notepad so I guessed she was a financial adviser meeting with a prospective client in a hotel reception in deepest darkest Suffolk.

Quite normal you might say but little did she know that I was about to start a multi room conference at the same hotel with about 60 delegates milling between half a dozen rooms on two floors with break outs planned very 15 minutes. The reception area was going to become a bit like Piccadilly Circus on steroids.

I did feel sorry for her…and her client…and I was tempted to pop over and give her some tips to handle the situation she found herself in.

Backs to the Wall

In heavy interruption areas such as coffee shops, hotel lobbies, reception areas try and put yourself with your back to a wall or blank area so your client doesn’t get distracted whilst watching you. You can then use all sorts of gesture and non verbal language to get your points across. You might get distracted but you can handle that can’t you?

Spatial Anchoring

Use your body language and gestures to keep more attention than just your voice. Use special anchoring (yes you can get jabs for that at the chemist) to differentiate information. For example when you talk about your competition move your body one way and for information about you and your service, move your body into a different position. Your client will anchor the information to the body position.

Alternatively use your left and right hands to mean things. “On one hand we could look at this option and on the other hand we could go this way”. Now emphasise or gesture the hand you would rather they take. This is quite hypnotic by the way.

The Cooperative Angle

Always sit at 90 degrees to your client as this is known as the cooperative position but remember what’s behind you.

Eye Level

Remember your eyes must be level with your clients. This is usually very easy when you’re both sitting down but if you’re standing up and you’re much taller than your client, you could come across as looking down at them. Not good.

Voice Emphasis

Emphasis your voice more to keep their attention. Change your tone…speed up to add excitement to a point and sloooow down to emphasise a decision. Finally, when asking for some commitment or closing, attempt to slow your voice pace and lower your tone. This change in voice is very good at building belief and credibility to your proposition. Try it, it works

What to do with Hands

Hands? What do we do with them? When sitting down with clients, try to keep your hands below your face and above the table. This is the triangle zone. Keep them in this zone and use gestures but small ones. Hand to face does you no favours at all so keep them away from this area unless you want to do a classic thinking person’s pose. Standing to present, keep your hands in the zone between your belly button and chin – never below or above these places. Use them to gesture and describe, don’t grasp them like there’s no tomorrow.

And with your back to the wall, using your body language to its maximum effect and your voice to gain their attention, so your client can really focus just on you, you’re open to a little bit of hypnotic language. But that’s for another day.

And my financial adviser guest? No, I didn’t pop over to her, that wouldn’t be right or well received. Bless her though, she just carried on, but you could plainly see the client was clearly distracted much of the time. Shame that…a couple of these tips might have made all the difference.

PS. Did I mention hypnotic selling techniques? That’s right I did…you’ve come to the right place because on Tuesday 17th November I’m running a 1 hour webinar where we’ll all discover some really clever hypnotic selling ideas….Its OK for you now to head over to here isn’t it, to find out more. 1 hour where you’ll gain inspiration, get some really cutting edge sales ideas and increase your sales.