Random Culture

Introducing Twitter Lists

John Keehler — 2009-11-09T09:39:44-05:00

My latest post on the Click Here Blog is an introduction to Twitter Lists, and showcases a few of the more notable examples. Here's an excerpt:

"There are several ways that Twitter Lists are being used. We’ll look at two very important differences in how people can utilize Twitter Lists, private and public.
Private Twitter Lists
Private Twitter Lists are used to organize the people you’re already following. For many people, this may be as simple as dividing up co-workers and personal contacts. However, lists can be as granular as you’d like them to be. Perhaps you’d like to split your followers into west-coast and east-coast co-workers, or family, friends, co-workers and celebrities. Quite simply, lists allow you to organize these folks in any way you wish. Once you’ve organized them, you will see tweets from all the folks in the list on one page.
Public Twitter Lists
Public Twitter Lists are more about shaping how others follow groups on Twitter. We’ve only just scratched the surface of how these public Twitter Lists can be used, but here are several key uses we’ve seen so far:"

Continue reading the whole Post, "Introducing Twitter Lists", on the Click Here blog.

Quick Links: October 29, 2009

John Keehler — 2009-10-29T11:41:53-04:00

Today's links are all about "crowdsourcing"

Victors & Spoils: A New Ad Agency Built on Crowdsourcing
John Winsor of CP+B fame has started a new agency that's creating quite a buzz. Using talented creatives to harness the power of crowdsourced ideas.

Crowdsourcing Your Bio
Dan Viens, one of my students at Boulder Digital Works, decided to crowdsource his bio, rather than try to write it himself.

Crowdsourced Car Design?
Local Motors is hoping to create a new standard in the automotive industry.

Portland Art Museum Uses Crowdsourcing for Exhibition
Great example of a museum recognizing the new culture of contribution and co-creation.

Mary Meeker's Trends 2009

John Keehler — 2009-10-22T00:08:22-04:00

Each year, Mary Meeker from Morgan Stanley gives a great Internet Trends presentation at the Web 2.0 conference. This year is no different... View the presentation on SlideShare below:

Economy Internet Trends 2009 from Morgan Stanley

Quick Links: October 12, 2009

John Keehler — 2009-10-12T11:15:07-04:00

Say What? iCrossing's iPhone App
The folks at iCrossing have launched a social media monitoring iPhone App that allows you to quickly see what's being said about your brand, no matter where you are.

While You're Flying, Lufthansa Updates Your Facebook
Newly released "MySkyStatus" allows you to send information such as altitude, location, arrival and departure times via Facebook and Twitter.

Uniqlo Runway: 2009 Collection Site Launches
Yet another interesting site from the folks at Uniqlo.

Introducing Boulder Digital Works

John Keehler — 2009-10-02T17:24:39-04:00

I'm headed to Boulder on Monday to teach one of the first classes at Boulder Digital Works, a new program at the University of Colorado you may have read about recently in Advertising Age or elsewhere. My module will be at the beginning of an intensive 60 week program, and I'll be talking about how incoming students can live a more "digital life."

It's exciting to be a part of a program that our industry had been in dire need of, and to be working with some extremely talented folks in the industry. Visit the Boulder Digital Works website, or follow them on Twitter @bdwcu to learn more!

Understanding Google Wave

John Keehler — 2009-10-02T10:44:55-04:00

My latest blog post on the Click Here blog will help you understand what Google Wave is, and why it's important. Here's an excerpt:

"In anticipation of the first invites going out for Google Wave, earlier this week Shawn Scarsdale, a Multimedia Developer at Click Here, gave a great presentation to the agency to help us all understand this new platform. As of yesterday, the Google Wave invites are out, and already showing up on eBay. We thought this was a great opportunity to share what we learned and answer questions you might have:

Q: What is Google Wave?
A: How email would look if it was invented today… and much more

This was the simple challenge the Google Wave team started out with: What does email look like in the 21st century? The answer was Google Wave, where communication is collaborative, brings in the real-time aspect of instant messaging and the distribution of communication that social media has made ubiquitous. If you prefer the no-nonsense explanation of what the Google Wave is, watch this video."

Read the complete post, Q&A: Understanding Google Wave

AAAA's Dallas: Digital 3.0

John Keehler — 2009-10-01T10:42:07-04:00

I'm speaking this afternoon at an event being held by the American Association of Advertising Agencies here in Dallas, entitled "Digital 3.0 - Learn What's New Now." I'll be speaking on a panel with some other talented folks from the Dallas ad community. You can check out more details about the event at the AAAA website.

Quick Links: Sept. 18, 2009

John Keehler — 2009-09-18T18:22:33-04:00

Google Launches DoubleClick Ad Exchange
Google has officially changed the world of display advertising forever with the launch of the DoubleClick Ad Exchange, bringing display advertising to the masses.

The Good Enough Revolution: Cheap and Simple
Great article from Wired on the newest principle of innovation, perfect for our economy: Simple ideas brought to life without a high pricetag.

Monopoly City Streets
A new twist on the classic game... using real city streets via Google Maps. Definitely worth checking out!

Facebook for iPhone & The Future of Mobile

John Keehler — 2009-09-08T10:40:17-04:00

Check out my latest post on the Click Here Blog, entitled "Facebook for iPhone & The Future of Mobile." It takes a look at how the new improvements in the Facebook iPhone App might give us a glimpse into the future of mobile. Here's an excerpt:

Every year, for the past 3 or 4 years, someone proclaims the next twelve months will usher in a new era for mobile marketing… but it never happens. Despite the fact that mobile is one of the most widely adopted consumer technologies in the world, 2010 may once again not be the year of mobile.

However, I’d suggest that smart brands who want to stay ahead of the curve will notice that the mobile revolution has reached a crossroads, and it’s being driven by Facebook.

Just today, Facebook announced that 1/4 of their monthly worldwide visits or 65 million visits, are via mobile. You heard me right… Facebook has twice as many mobile visits as Twitter has overall visits, and this number has tripled since December of last year!

We will continue to see these numbers rise, and with Facebook’s release this week of the new Facebook iPhone App. Here are some of the new additions, and what they might mean for your brand"

Read the full post at the Click Here blog.

Facebook Page Case Study: Audi

John Keehler — 2009-08-29T16:42:20-04:00

Audi is one of the latest brands to use their Facebook Page to engage fans. Their latest effort is the "Audi Design Challenge", in which Audi is calling for Facebook Fans to tell Audi what they'd like to see in the car of the future. Audi will use this feedback as a part of their participation in the LA auto show, where auto designers are competing to design a youth-oriented concept car for 2030. You can watch the video below:

As you can see, Audi has created a custom tab as a landing page for the deisgn challenge.

This custom area links directly to their Facebook Page discussion forums, which are filled with topics related to the concept car design challenge.

I'll be interested to see how vocal their Facebook Fan community is, and how they really integrate that feedback into the design. In theory, this is a great example of encouraging participation through Facebook fan community, instead of just blasting out marketing messages.

Quick Links: August 14, 2009

John Keehler — 2009-08-14T13:21:05-04:00

Wired: Balance Your Media Diet
What does your media diet look like?

The Cleveland Indians' IT Department
Great story about how the Cleveland Indians use an IT department, and data, to benefit the franchise. via @GuyKawasaki

Should You Fear "The Internet of Things?"
Of course not... but sometimes I think my Chumby is watching me

Social Media Campaigns That Drive Sales

John Keehler — 2009-08-05T21:47:55-04:00

Check out my latest post on the Click Here blog -

A client recently approached us with a great question: “Are any brands using social media to directly drive sales?” We thought the answer was worth sharing with you, our readers. The answer is, of course, yes… but for many of these pioneering brands, success still hangs in the balance. Here’s a short list of a few we think are worth paying attention to.

Continue reading: Social Media Campaigns that Drive Sales

Quick Links: July 29, 2009

John Keehler — 2009-07-29T12:36:36-04:00

Twitter's New Homepage
Yes, Twitter finally got a new look with the release of a more "search" focused homepage, of course, you'll only see it if you're new to Twitter or aren't logged in.

Why I Love the Internet
Great post by economist Tyler Cowen. Reading this is a good way to remind yourself why the Internet became an important part of your life.

How Guy Kawasaki Tweets
Sure, he uses 3rd party Twitter apps, but he also has ghostwriters! Man, I wish I had a few ghostwriters.

Do You Speak Social?

John Keehler — 2009-07-21T19:41:06-04:00

Matt Rhodes at FutureLab blogs about this great WOMMA presentation by Antony Mayfield. In it, Mayfield asks a simple question: "Do you speak social?" He makes a great argument that we're in a phase right now of understanding what it means to be "literate" in the social web. Mayfield also does a great job exploring what it means to be social web "illiterate", and how individuals and organizations can grow to become more literate in the social web.

"It wasn’t the invention of the printing press per se that caused a revolution; it was when everybody learned to read."

WOMMA: Do You Speak Social?

Update: Even more on social "literacy" - From Howard Rheingold.

Quick Links: July 6, 2009

John Keehler — 2009-07-06T23:20:02-04:00

Pew Social Trends
Great website from the Pew Internet & American Life Project, focused on social trends.

Half of Twitter has never Tweeted?
Hubspot takes an in-depth use at Twitter behaviors, including Twitter activities, as well as information about Twitter user profiles.

Webcam Karaoke for Coke
Great website for Coke in Italy, where visitors sing karaoke over their webcam.