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	<title>Randall Beard&#8217;s Blog</title>
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		<title>Randall Beard&#8217;s Blog</title>
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		<title>Please Visit Me on My LinkedIn Page</title>
		<link>https://randallbeard.wordpress.com/2015/08/24/please-visit-me-on-my-linkedin-page/</link>
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		<dc:creator><![CDATA[beardrs]]></dc:creator>
		<pubDate>Mon, 24 Aug 2015 17:52:42 +0000</pubDate>
				<category><![CDATA[Branding]]></category>
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					<description><![CDATA[Effective 2015, I&#8217;ve moved all new published content to my LinkedIn page: https://www.linkedin.com/in/randallbeard Please join me there to see updates on various Marketing with Impact topics.]]></description>
		
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		<title>My Take on Back to School #Advertising i</title>
		<link>https://randallbeard.wordpress.com/2014/09/01/my-take-on-back-to-school-advertising-i/</link>
					<comments>https://randallbeard.wordpress.com/2014/09/01/my-take-on-back-to-school-advertising-i/#respond</comments>
		
		<dc:creator><![CDATA[beardrs]]></dc:creator>
		<pubDate>Mon, 01 Sep 2014 12:00:37 +0000</pubDate>
				<category><![CDATA[Branding]]></category>
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					<description><![CDATA[My Take on Back to School #Advertising in @AdWeek http://ow.ly/AVaf3]]></description>
		
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		<title>5 Advertising Game Changers</title>
		<link>https://randallbeard.wordpress.com/2014/06/05/5-advertising-game-changers-2/</link>
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		<dc:creator><![CDATA[beardrs]]></dc:creator>
		<pubDate>Thu, 05 Jun 2014 18:45:04 +0000</pubDate>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[CMO Leadership]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[Metrics & Measurement]]></category>
		<category><![CDATA[Ad Effectiveness]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[marketing roi]]></category>
		<guid isPermaLink="false">http://randallbeard.wordpress.com/?p=4786</guid>

					<description><![CDATA[I speak frequently at advertising industry events, and probably the single most frequent question I get is this:  “What are the biggest game changers in advertising that you believe will permanently change the way that CMO’s and their Marketing organization’s operate in the future?” From conversations with many CMO’s, Media Heads, Agency Research Heads, etc., [&#8230;]]]></description>
		
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		<title>Ad Measurement Grows Up</title>
		<link>https://randallbeard.wordpress.com/2014/01/08/ad-measurement-grows-up-ad-measurement-g/</link>
					<comments>https://randallbeard.wordpress.com/2014/01/08/ad-measurement-grows-up-ad-measurement-g/#respond</comments>
		
		<dc:creator><![CDATA[beardrs]]></dc:creator>
		<pubDate>Wed, 08 Jan 2014 13:02:31 +0000</pubDate>
				<category><![CDATA[Branding]]></category>
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					<description><![CDATA[Ad Measurement Grows Up Ad measurement grows up with holistic focus on Reach, Resonance &#38; Reaction: http://ow.ly/rT2gn Einstein once said: &#8220;make everything as simple as possible, but no simpler.&#8221; Answering 3 simple questions will improve your advertising performance: 1) Am I reaching my intended audience ? 2) Is my advertising changing attitudes ? 3) Is [&#8230;]]]></description>
		
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		<title>Premium Content and Ad Effectiveness</title>
		<link>https://randallbeard.wordpress.com/2014/01/07/premium-content-and-ad-effectiveness-cle/</link>
					<comments>https://randallbeard.wordpress.com/2014/01/07/premium-content-and-ad-effectiveness-cle/#comments</comments>
		
		<dc:creator><![CDATA[beardrs]]></dc:creator>
		<pubDate>Tue, 07 Jan 2014 13:03:19 +0000</pubDate>
				<category><![CDATA[Branding]]></category>
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					<description><![CDATA[Premium Content and Ad Effectiveness Clear-eyed and insightful view of what defines &#8220;premium&#8221; video content: http://ow.ly/rQf89 To me, premium content means one of several things: 1) Premium audience &#8212; e.g. auto intenders, etc. 2) Premium attentiveness &#8212; e.g. viewers pay more attention to both the content and the ads 3) Premium context &#8212; e.g. the [&#8230;]]]></description>
		
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		<title>Will Online Video Really Become Like TV?</title>
		<link>https://randallbeard.wordpress.com/2014/01/06/will-online-video-really-become-like-tv/</link>
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		<dc:creator><![CDATA[beardrs]]></dc:creator>
		<pubDate>Mon, 06 Jan 2014 13:02:48 +0000</pubDate>
				<category><![CDATA[Branding]]></category>
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					<description><![CDATA[Will Online Video Really Become Like TV? More from BeetTV on the convergence of linear TV and Online Video: http://ow.ly/rNWBY]]></description>
		
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		<title>Using TV Data to Optimize Digital</title>
		<link>https://randallbeard.wordpress.com/2014/01/05/using-tv-data-to-optimize-digital/</link>
					<comments>https://randallbeard.wordpress.com/2014/01/05/using-tv-data-to-optimize-digital/#respond</comments>
		
		<dc:creator><![CDATA[beardrs]]></dc:creator>
		<pubDate>Sun, 05 Jan 2014 12:00:40 +0000</pubDate>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[Metrics & Measurement]]></category>
		<category><![CDATA[web marketing]]></category>
		<category><![CDATA[Ad Effectiveness]]></category>
		<category><![CDATA[Cross Platform]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[RTB]]></category>
		<guid isPermaLink="false">http://randallbeard.wordpress.com/?p=4771</guid>

					<description><![CDATA[As the TV and digital worlds begin to merge, one of the more interesting new capabilities that advertisers and their agencies should be exploring is using TV audience viewing data to plan and buy digital audiences to increase total campaign effectiveness. In this BeetTV video, Videology&#8217;s Mark McKee explains some of the thinking behind this. [&#8230;]]]></description>
		
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			<media:title type="html">Videology&#039;s Mark McKee on Bringing TV data into Digital </media:title>
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		<title>Motley Fool: Advertising Reach is Bigger Than You Think</title>
		<link>https://randallbeard.wordpress.com/2014/01/04/4760/</link>
					<comments>https://randallbeard.wordpress.com/2014/01/04/4760/#respond</comments>
		
		<dc:creator><![CDATA[beardrs]]></dc:creator>
		<pubDate>Sat, 04 Jan 2014 12:00:29 +0000</pubDate>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[CMO Leadership]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[Metrics & Measurement]]></category>
		<category><![CDATA[Ad Effectiveness]]></category>
		<category><![CDATA[C3]]></category>
		<category><![CDATA[Dynamic Ad Model]]></category>
		<category><![CDATA[Linear Ad Model]]></category>
		<category><![CDATA[marketing metrics]]></category>
		<category><![CDATA[Media Consumption]]></category>
		<category><![CDATA[TV Advertising]]></category>
		<guid isPermaLink="false">http://randallbeard.wordpress.com/?p=4760</guid>

					<description><![CDATA[As advertising moves increasingly across screens, measurement needs to move fast to keep up. This Motley Fool article takes a look at the time-shifted viewership of TV programs that occur outside the official C3 ratings, and the implications for media companies and advertisers. Article: Advertising Reach is Bigger Than You Think Moving forward, there will be [&#8230;]]]></description>
		
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		<media:content url="https://randallbeard.files.wordpress.com/2014/01/motleyfool.jpg" medium="image">
			<media:title type="html">Motley Fool View on Measuring Time Shifted Viewing</media:title>
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		<title>How Brands Grow &#8211; Blowing Up Marketing Shibboleths</title>
		<link>https://randallbeard.wordpress.com/2014/01/03/how-brands-grow-blowing-up-marketing-shibboleths/</link>
					<comments>https://randallbeard.wordpress.com/2014/01/03/how-brands-grow-blowing-up-marketing-shibboleths/#respond</comments>
		
		<dc:creator><![CDATA[beardrs]]></dc:creator>
		<pubDate>Fri, 03 Jan 2014 12:00:25 +0000</pubDate>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[CMO Leadership]]></category>
		<category><![CDATA[Ad Effectiveness]]></category>
		<category><![CDATA[Brand equity]]></category>
		<category><![CDATA[CMO]]></category>
		<category><![CDATA[Ehrenberg-Bass Institute for Marketing Science]]></category>
		<category><![CDATA[marketing effectiveness]]></category>
		<category><![CDATA[marketing measurement]]></category>
		<guid isPermaLink="false">http://randallbeard.wordpress.com/?p=4752</guid>

					<description><![CDATA[How Brands Grow by Dr. Byron Sharp If you&#8217;ve never read it, you should. Dr. Sharp, from the Ehrenberg Institute of Marketing Science, takes aim at many well established marketing beliefs and systematically demonstrates with data that they are often much overblown hype. If you&#8217;re a real Marketer, you owe it to yourself to read [&#8230;]]]></description>
		
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		<title>Social Media Explorer Article: 2014 Marketing Measurement Predictions</title>
		<link>https://randallbeard.wordpress.com/2014/01/02/social-media-explorer-article-2014-marketing-measurement-predictions/</link>
					<comments>https://randallbeard.wordpress.com/2014/01/02/social-media-explorer-article-2014-marketing-measurement-predictions/#respond</comments>
		
		<dc:creator><![CDATA[beardrs]]></dc:creator>
		<pubDate>Thu, 02 Jan 2014 12:00:03 +0000</pubDate>
				<category><![CDATA[Branding]]></category>
		<guid isPermaLink="false">http://randallbeard.wordpress.com/?p=4747</guid>

					<description><![CDATA[Ad Measurement Trends: Reach, Resonance, Reaction across Platforms I&#8217;m usually sceptical of many of the over-blown predictions coming from the social media space, but this article by Social Media Explorer&#8217;s Nichole Kelly gets it just right when it comes to 2014 marketing measurement trends. Creation of company wide measurement standards Cross-channel measurement will be the [&#8230;]]]></description>
		
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