Raahithi DNA

What's Happening?

noreply@blogger.com (R) — Sat, 18 Dec 2010 07:40:00 +0000

Its been a while since we made any noise and people have been wondering if we are alive. We are totally live and kicking. In fact, we have some serious fun coming up in the next 365 days. While it is too early to speak (but we promise to keep you updated), we are quite psyched about it.

Meanwhile:
~ Our founder (Rahul) has taken a sabbatical and joined Innopark to head their Digital Marketing team. He promised to come back soon, improved and improvised.
~ Jyosthna has come in place of him and she is having great fun.
~ Rahul recently shared his latest passion with us. Check out his riffs and rants on CachedIdeas.
~ We've been picking business as usual and have been working hard to keep our clients smiling.

With a promise to do better than 2010, we are all walking happily in to the Christmas and New Year celebrations. Wishing you all Happy Holidays :)

Anonymity Vs Accountability

noreply@blogger.com (R) — Thu, 07 Oct 2010 09:20:00 +0000

I was taking my early dose of Seth Godin where he comments about how Internet has created more anonymity as opposed to reducing it. I allowed my mind to ponder on the thought and I realized the Gandhian truth in the statement. Day in and day out, we are being hunted by companies who are waiting to make your information public. Signed up at some website with your id, and boom goes your Inbox with mails that the marketer considers are a result of permission marketing. Unfortunately, they don't realize that it continues to be spam for us. At this stage, if I ask you to divulge more information, would you dare to do it. If you said no, think again.

Incidentally, Seth Godin also mentioned about creating a new Internet where there is no anonymity. Why would you want to do that?

As a marketer, would you market a 10 size shoe to a 5 year old. No, because you are sure that he would not be interested (you know him and his tastes completely). When you do it on the web, its a different ball game. You are not sure who the real person behind the cool-dude-in-my-twenties Facebook profile is. Don't blame the marketers then if you are getting email about hot girls to date (wonder if you would complain though) when you are happily married loyal husband.

I am sure Godin is glad about his vision of a new Internet that is in the process of evolving. There are more and more people joining this Tribe. People who want to voice their thoughts, share experiences and knowledge and be totally transparent and accountable for what they key in everyday. These are the people who realized that it helps to be accountable for the information that they put on the web.

Be more open, be who you are and it helps you as a customer (and the poor marketer who is hunting for his target).

Google Launches Real Time Search...

noreply@blogger.com (R) — Sun, 05 Sep 2010 04:00:00 +0000

What does it mean to marketers? Leave your comments!

Web Analytics - A good presentation

noreply@blogger.com (R) — Sun, 27 Jun 2010 04:26:00 +0000

Introduction to Web Analytics for Journalists

think with Google Series 1 - Non-Line Marketing

noreply@blogger.com (R) — Sun, 30 May 2010 12:23:00 +0000

A perfect Sales Closure

noreply@blogger.com (R) — Sat, 29 May 2010 12:43:00 +0000

If you are unable to get new customers

noreply@blogger.com (R) — Tue, 04 May 2010 06:12:00 +0000

I am not trying to scare you, but like Seth Godin said if a rift in the time-space continuum changed the universe and it was suddenly impossible to get new customers, new readers, new donors or new viewers, what would you do? What Seth meant here was to take care of your existing ones.

At Raahithi, we want you to think of us when you are in such a situation. Of course, you can take care of your existing customers better than we can. We are looking at addressing the void that can be created and result in no customers or viewers to your website for you.

Welcome to Raahtihi INC, a digital media marketing consultant company that has been offering its sleuth of services across different verticals and the globe. Contact us if you think we can be of assistance.

Power of Social Media

noreply@blogger.com (R) — Sat, 24 Apr 2010 09:53:00 +0000

Yesterday, I was looking at options to treat my wife who got a new job. Her choice was obvious - some personal time and a great dinner at a new restaurant. The second part almost got me in to trouble if it wasn't for the different social media vehicles I use. More importantly Buzz and Facebook. I logged in to my network of 500+ friends and replied to the popular 'What's on your mind?' question. In less than 5 minutes I made up my mind.

All through the dinner, I could not stop wondering about the power of social media even in a country like India (infrastructure still cribs for attention and Internet penetration low compared to other developing nations). True that the number of twitter users is increasing by second and active users of Facebook has grown manifold, but this definitely impressed me, even more so because of my own profession (online marketing consultant). I got all psyched up to explore if the restaurant had a presence on social media.

Look at the endless possibilities, they can share real-time information on availability of tables, new additions to the menu, and of course the comments that people are keying in. Interestingly, when I tried to look up on the restaurant on different social media vehicles, I was disappointed to see their presence missing.

Someone just won a new customer (thankfully the food was good as well) because of social media and a) he is unaware of it and b) he doesn't know the loss that this unawareness is causing. I got up, met the guy and shared my thoughts emphasizing the importance of his presence on some, if not all, social media vehicles. He jumped at the thought and set some time next week to further discuss this.

Thankfully, with all the energy and commotion in my brain, I still managed to put up a good act of being completely involved in all the gossip that my wife shared over a delicious dinner.

Mobile Mania - We are definitely in it

noreply@blogger.com (R) — Mon, 12 Apr 2010 10:56:00 +0000

Microsoft is not being heretical here, but rumor of the mill is that it plans to launch its own mobile device. While we are still joking around that it is going to be called Microsoft Messes (considering its excellent record of buggy software) to rhyme with Google Nexus One, we also gave in to an amazing piece of news today.

Apple announced its plan to start mobile advertising under iAd. This definitely had our eyebrows raising and mouth watering. Eyebrows raised because though we expected this to hit us, we were bowled by the way they plan to execute this; mouth watering to see how Google and Microsoft will react to this.

For Raahithi this is great news for all our investments in mobile marketing. So while we get ready to leverage on this news, you have a great time sipping on to the growing excitement in the mobile arena.

Webinar on B2B Conversion Optimization

noreply@blogger.com (R) — Tue, 06 Apr 2010 02:58:00 +0000

What is Procastination?

noreply@blogger.com (R) — Tue, 23 Feb 2010 05:22:00 +0000

Procrastination from Johnny Kelly on Vimeo.

Landing Pages for Education

noreply@blogger.com (R) — Mon, 14 Dec 2009 10:06:00 +0000

Raahithi.Org 4 Hopenhagen

noreply@blogger.com (R) — Thu, 19 Nov 2009 06:57:00 +0000

The average temperature of the world is at 14.5 C and is expected to rise by another 5 C in the next 15 years. If you thought the way we did about how much difference would a mere 5.0 C rise can do to us, then you would be shocked to know the effect.

We are at a juncture where even our immediate attention to climate change will not help save the world (yes, it is that big and bad). Ideas need to be implemented, thoughts have to become actions, and at Raahithi we are ensuring that everyone is doing his bit. How much difference can one do?

Bear with the story that I read in Branson's 'Business Stripped Bare' book. A young girl is walking along the beach and throwing the shells in to the ocean. An elderly person comes up to her and says, "What are you doing young lady?" "Throwing the shells to safety," she says. Looking at the miles long beach, he asks "How much of a difference do you think you can make?" The girl picks another shell and throws it into the water and says, "I made a difference to that one."

It stuck with us at Raahithi INC. As an online media company we are helping businesses to enhance their online presence and send out messages to the wider targeted audience. But there is so much beyond just the obvious. We were worried about the carbon footprints that we were leaving. We are not being paid to do that and its definitely not the most ethical way of doing business.

Just the way we were doing our bit with carbon emissions, we decided to do our bit in cleaning it up. As an ethical business, we are what we do. We are with Hopenhagen. Come join us.

Whoever thought Tollywood would see this - We Did!

noreply@blogger.com (R) — Sat, 14 Nov 2009 05:30:00 +0000

It was a well planned movie that made it possible to deliver the movie in flat 40 days with the lowest budget one could imagine.

A strategy that allowed us to offer the audio at less than 10/-, something that was unheard in Tollywood.

The final product was a good clean movie (something I personally craved for the last few years). It was getting important to ensure that it reached the targeted audience when one of us said, how about a corporate tour.

Whoever thought Tollywood would see a strategy where the crew would visit corporates and connect with them to share their experiences and goodies of the movie. Well, we did and did it successfully. After touring Patni Computers and Monster.com, we are moving ahead to visit Wipro and Google soon.

If you want us to come by, call us 9000041042. Need to speak to our marketing strategist, drop in a line.

Raahithi INC is w/ Hopenhagen

noreply@blogger.com (R) — Sat, 14 Nov 2009 05:24:00 +0000

B.L. Ochman's blog: 10 Things Social Media Can't Do

noreply@blogger.com (R) — Tue, 03 Nov 2009 06:48:00 +0000

B.L. Ochman's blog: 10 Things Social Media Can't Do

Posted using ShareThis

Seth Godin talks about publishing and new media

noreply@blogger.com (R) — Mon, 05 Oct 2009 08:08:00 +0000

Social Media marketing strategies

noreply@blogger.com (R) — Mon, 05 Oct 2009 06:28:00 +0000

Though this is something that is always talked about, the examples really help. This makes a quick good read for the specific reasons mentioned above.

in reference to: 5 Advanced Social Media Marketing Strategies for Small Businesses (view on Google Sidewiki)

You can have amazing word of mouth or you can have us!

noreply@blogger.com (R) — Tue, 29 Sep 2009 16:13:00 +0000

So we come out clean, simple, and yet make a very strong impression, be it good or bad (thankfully most of the times it has been good). Wondering what's the point?

Week after week in city after city, business people are turning on their computers and writing blog entries, Facebook posts and Twitter updates for the first time. Well that is great isn't it? Problem is, after a few weeks or months, many of them give up.

To compete in marketing (at least in the current scenario), it comes down to telling a lot of stories, and that comes down to engaging content. With social media being such a strong tool, it pained us to see that we are being mute spectators to it until one of us in the team shouted, "What the hell, let's just help them out."

Bingo, we got our team together, chalked out a plan, got a few of them trained on social media etiquette and are now rolling to help people around. Some of our clients were glad we did this. Contact us if we managed to rub you on the right side :)

Raahithi INC wishes a Happy Independence Day

noreply@blogger.com (R) — Thu, 13 Aug 2009 02:45:00 +0000

Innovative and Interesting - Program Details from Raahithi IT Grooming Center

noreply@blogger.com (R) — Mon, 10 Aug 2009 12:18:00 +0000

Web Apps Development

* Basic HTML, JavaScript and AJAX.
* Create Flash Sites With Intro, Image Gallery, Media Player, E-Commerce, Shopping Cart,
Contact Form, Google Maps etc.
* Image, Video and Music Editing
* Contact Form Creation
* Setting up Payment Gateway for Credit Card Transactions
* An Intro to PHP and mySQL

Web Hosting and Advanced Web Development

* Overview of TLDs, Pricing, and Registrars
* Web Hosting Package details
* Overview of Web Hosting Servers
* Site uploading using FTP and FTP Client
* PHP and mySQL in detail
* Building Facebook Apps and Intro to Open Social and Google App Engine

Online Marketing

* Search Engine Optimization and Paid Advertising
* Strategies for SEO (On page optimization with Keywords and Internal Linking, Off-Page Optimization with Link Exchange, Link Building and Posting to Directories like DMOZ etc.)
* Paid advertising (PPC, CPM, BannerAds, Text Links, Google Adwords)
* India specific Advertising on various portals
* Intro to SMO and Behavioral Marketing
* Google Adwords Professional Certification

Avail this package at 62% of its original pricing by enrolling before 31st August, 2009. Feed in your details.
Loading...

Raahithi INC opens up its R&D Plans

noreply@blogger.com (R) — Mon, 10 Aug 2009 07:57:00 +0000

Raahithi INC decides to nurture web apps developers and encourage entrepreneurs in Hyderabad and opens up its R&D center in West Marredpally to the general public. Watch out the space for the program features and other important information.

info@raahithi.com to demystiy this diagram

noreply@blogger.com (R) — Thu, 25 Jun 2009 03:12:00 +0000

noreply@blogger.com (R) — Tue, 26 May 2009 05:20:00 +0000

Inbound Link Building In Internet Marketing

View more OpenOffice presentations from toputop.

Raahithi INC grows by 150% in workforce

noreply@blogger.com (R) — Fri, 24 Apr 2009 18:49:00 +0000

We have grown our full-time employees by 150% last quarter. We now have five full time employees :P

Growth is great when even a small thing can be shown on exponential growth parameters and that is what we are doing right now. Growth is growth nevertheless. Join me in welcoming Sulagna, Prasanna, and Manju on board of Raahithi INC. We will add their pics to the blog soon (I am still digging for their fun pics).