Quick Online Tips

Firefox Browser Turns 5!

QuickOnlineTips — Tue, 10 Nov 2009 07:04:58 +0000

Firefox is now 5 years old and preparations are on to celebrate the Firefox 5th Birthday. Its amazing how a new browser born in 2004, has broken all records and emerged as the most popular browser across the world.

Photo by Christopher

Join the Light the World contest and post a photo or video of your project to Flickr with the tag ‘Firefox5′. The best photos and videos will be rewarded with cool Firefox swag.

You can also create a poster design that will help spread the word about and rally the Firefox community around Firefox’s 5th birthday. The winning design will be featured on Mozilla websites and merchandise, and the winning artist will be highlighted on the Creative Collective homepage and the Mozilla Blog.

It is interesting to read how the web has changed over the last five years and Firefox’s role in those changes.

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Original article: Firefox Browser Turns 5!
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Eat Windows 7 Whopper Burger at Burger King Japan

QuickOnlineTips — Mon, 09 Nov 2009 19:52:28 +0000

Did you know that Microsoft Windows 7 Launch Promo tie-up with Burger King Japan has created the Windows 7 Whopper Burger. Loaded with 7 meaty layers, Burger King is selling out Windows 7 Whopper burgers quickly over the last few weeks.

Visit the Burger King Japan website and eat the huge Windows 7 Whopper… it costs ¥1450 Yen, loaded with 7 patties and is 5-inches tall!

So if you hosted a Windows 7 party and then got a Windows 7 Whopper, surely you will buy Windows 7 now.

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How to Unfollow All on Twitter?

QuickOnlineTips — Mon, 09 Nov 2009 18:05:42 +0000

Do you want to remove everyone you’re following on twitter? Now there is a powerful mass unfollow Twitter tool that promises to remove all people you are following in minutes.

So why would you want to unfollow all people Twitter? On Twitter, when someone follows you, you follow back to reciprocate the gesture. If you are in the Twitter followers number game, then you could end up following thousands of people, not knowing who they are. This will lead to hundreds of Direct messages, spam and this will not let you follow people you know, all the while filling your Twitter page with Tweets you do not want to read. So you just want to start anew… its better than deleting your Twitter account.

Want to make a fresh start? John Chow has launched his new tool called UnfollowAll – but remember, it is irreversible so be absolutely sure what you are doing.

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Original article: How to Unfollow All on Twitter?
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Buy Jeans on Amazon Denim Shop: Free Shipping, Free Returns

QuickOnlineTips — Mon, 09 Nov 2009 17:34:57 +0000

Amazon.com has now launched a new Denim Shop where you can buy Jeans and get Free Shipping and Free Returns on all Jeans orders.

They have lined up of premium denim brands such as 7 for All Mankind, Lucky Brand, Joe’s Jeans, Rock & Republic, William Rast, Lucky Brand, Levi’s, !iT Jeans, Carhartt, Wrangler, Lee, Quiksilver, Not Your Daughter’s Jeans and many more. Looking for Distressed Denim, Boyfriend Jeans, Skinny Jeans … they are all there. You can also shop by Leg Style – Boot Cut Jeans, Skinny Jeans, Straight Jeans, Tapered Jeans, Trouser Jeans, Wide Leg Jeans etc.

Free shipping applies to U.S. delivery addresses only and Free Shipping does not apply to orders placed with 1-Click. Ship these items to a single address. Remember to select Free Super Saver Shipping and get your new jeans in 5-9 business days.

Free Returns means if you are not satisfied with your purchase, return the new, unworn qualifying product within 30 days of delivery for a full refund. Visit the online Returns Center and check out the process. Remember to read all the restrictions and terms.

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Original article: Buy Jeans on Amazon Denim Shop: Free Shipping, Free Returns
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7 Best Tips to Create Landing Pages for PPC Campaigns

QuickOnlineTips — Mon, 09 Nov 2009 16:53:34 +0000

Guest article by Gagandeep.
Landing Pages are one of the most important part of your PPC (pay-per-click) campaign as it would be the first page which a user sees on your website after clicking your ad. Well designed landing pages can increase your conversion rate and make your PPC campaign more effective.

The success and failure of your PPC Campaign depends completely on the success and failure of Landing pages. In this article I would be discussing few tips which you can implement to make better landing pages for your PPC Campaign.

1. Compelling Headline: – Your landing page should contain an attention grabbing headline as it is the first thing a user sees on your landing page. Your headline should speak what your users want to hear. For eg:- If your user want to lose weight, your headline could be “ how to lose 20 pounds in 1 week”. Make your headline strong and bold so that it can stand out from the rest of the page.

2. Highly Relevant Content: - Your landing page should be relevant to your ads. It should contain similar title, description and keywords you are using in your ad copy. For e.g. – If you are talking about Blue Nike Shoes in your ad copy then your landing page should also talk about Blue Nike Shoes. Create separate customized pages for each offer. The traffic you gets from PPC campaign looks for specific thing only, and if they don’t find your landing page relevant to the ad they had clicked, they would go away.

3. Unique and Useful Content: – Your landing page should contain unique and useful content. Don’t fill your landing page with tones of information because nobody has time to read it till end. Content should answer the questions of your customers and tell them about the product. Information on your landing page should be in the inverted pyramid structure. The conclusion and most important points should be at the top and less supportive information should be at the bottom.

4. Clear Call to Action Link: – The main purpose of your landing page is to encourage visitors you get from your PPC campaign to take the desired action like buying a product or giving information so that you can attain your own goal. The call to action link like “Click Here” or “Buy Now” should be above the fold i.e. it should be easily visible to the visitor without scrolling the page.

5. Use Images: – Images speak more than words. Use relevant images describing your product and offers so that your visitors can get a clear idea about the product they will get after buying.

6. Minimal Navigation: - Remove the navigational links from your landing page which can distract the user’s mind. By removing the navigational links you can control the content on your landing pages which you want your users to see. It would help you to create a suitable environment in which your user can take the decision easily.

7. Analyze Results: - Create multiple landing pages for the same offer and analyze which pages convert better as compared to others. These tests would help you to know which things work better so that you can improve them more to increase your conversion rate.

Gagandeep Singh is a freelance writer and writes mainly on Internet Marketing, Landing Page Design and optimization, SEO, Web2.0 and Affiliate Marketing. You can write a guest article and share your expertise with our readers.

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Original article: 7 Best Tips to Create Landing Pages for PPC Campaigns
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Local Search Advertising: New Dimension For Small Businesses

QuickOnlineTips — Wed, 04 Nov 2009 17:15:50 +0000

Guest Post by Donny Gamble
A couple of years ago, local search advertising was defined as online search advertising which is made through mapping websites, local internet yellow pages, local search engines, and classified ads websites. The purpose of conducting a local online search is to rely on information collected from online sources to execute an offline transaction.

This type of search is extremely important for small entrepreneurs and small businesses. This is simply because it is almost free as it only requires a small budget to make a successful advertising campaign. The small business only seeks customers and potential clients locally and from surrounding areas. This process is also cheaper from all other types of local advertising as newspapers and media advertising like TV and radio commercials.

Image credit: Cartoon Church

Some small businesses do search engine marketing by themselves, and some outsource this operation by professional and specialized third parties. They later achieve more successful and efficient results as it is a simple process, but needs experience and knowledge of the market variables like economical conditions and customers’ trends.

Local Advertising Benefits

1. Local search advertising is based on the IP to deliver local search results. When a customer searches for a general term like “lawyer”, the search engine delivers local and non-local ads’ results, which will benefit the searcher in both cases. IP targeting search results are not perfect, but serve as required and in most times they are sufficient enough for the searchers. This is of a great advantage for advertisers like small businesses, as it will help them achieve more customers when local customers conduct online searches.

2. Local search advertising can give you the option to target customers within a specific area, like a region, a state, a city, a town, a county, or a small neighborhood. You can specify a point on the map and then target all customers from 50 or 100 miles in every direction of that point. Local search can turn up to be international advertising or exclusive to a couple of countries. The options here are unlimited as you can target more than one area with the same ad.

3. Pay per click and classified ads are the most common two methods of conducting and executing local advertising campaigns. Major search engines like Google and Yahoo are specialized in providing advertisers with hundreds of options to publish their advertising campaigns locally and globally. Craiglist is considered to be the biggest classified ads website on the web and most of the ads are for local users only.

Donny Gamble writes a blog about creating wealth by combining Internet Marketing with Network Marketing and explains why every Internet marketer should have an MLM business. You can also share your tips and write a guest article here.

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Original article: Local Search Advertising: New Dimension For Small Businesses
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3 Different Types of Keyword Research

QuickOnlineTips — Tue, 03 Nov 2009 16:26:29 +0000

Guest article by Pradeep.
All bloggers and web marketers know that keyword research is important for success of the blog or website. However many people new to internet marketing (even some veterans) make the mistake of assuming that process of keyword research is the same for all websites.

In this article I shall explain the different types of keyword research that can be used, the tools that may be utilized for the purpose, advantages and disadvntages of each method and how to select a method for your own website. I shall be explaining the concepts using examples from the second hand goods market as I have been working extensively on that domain for quite sometime now.

Based on my experience, keyword research is of 3 types viz
1. Finding keywords that have been popular for quite sometime
2. Finding keywords that are popular right now
3. Finding keywords that will become popular in future

1. Finding keywords that have been popular for quite sometime

This is the most popular way of doing keyword research and most of the time when people talk about keyword research, they are talking about this particular method. In this method we shall be looking for keywords that people have been using for quite sometime. Let us say, we want to figure out whether enough people are interested in second hand cars or not. We shall be using Google Adwords Keyword Tool for this purpose. We start with the keyword car. The tool will show popular keywords related to cars that are used by users. A quick glance at the result will tell us that people use keywords like “second hand cars”, “used cars” and “cars for sale” to search.

If people have been interested in these keywords for quite sometime, there is a really good chance that they will continue to be interested in them in future as well. Hence if I am planning to build a website about second hand cars, I can be fairly confident that there are enough people who are looking for it. However a quick search for “second hand cars” on google will reveal that websites that are present in the top 10 are quite strong ones and it is going to be extremely difficult for me to get into the top 10.

2. Finding keywords that are popular right now

Mostly these are keywords in the news. Result of some cricket or football match, any controversy, Oscar awards 2010 etc will fall into this category. These keywords get a lot of traffic for a short span of time which then dies down. Since the keyword did not exist till yesterday there are no existing web pages for it and the first ones to write about it can rank quite high on Google. Google Trends and Trending topics on Twitter are some of the best places to find recently popular keywords. Write them fast and write regularly and you shall be surprised by the result.

Only problem with this method is you need to keep writing regularly to keep getting traffic. And since the keyword did not exist till yesterday, it is unlikely that anyone has setup an Adsense campaign for it. So monetizing the traffic is difficult.

3. Finding keywords that will become popular in future

I think this is one of the best methods to use for anyone who is serious about building an e-business. For example there are lot less people looking for second hand bikes on Google right now. However I am confident that the number will go up in future. That is why I am working on developing a website for second hand bikes in India. The traffic will take time to buildup. But by the time it does, my website will be an authority website for this term.

The trick lies in finding keywords that are popular right now, using tools mentioned in 1 above. Then apply your knowledge to find out keywords that are going to be popular in near future. Let us say keyword research shows that browser extensions are popular for Firefox. When the discussion about Google Chrome started, using this method you could have created content about Google Chrome extensions. As soon as Chrome got released, your site would have become exceptionally popular.

To conclude …

Use method 1 i.e finding already popular keywords if you have a really strong website say like QOT.
Use method 2 if you have a website that is at least 1 year old with some backlinks. It is going to be really easy to rank for news items if you do on-page optimization right.
The last method is my favorite one. This is how businesses were supposed to be built and this is your best chance at becoming really successful.

Let me know your views in the comments below.

Guest author Pradeep is a blogger with more than 4 years of experience of developing web businesses in India and advises other bloggers about increasing traffic and earning from their blogs. You can also write a guest article and share your tips and tricks.

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Original article: 3 Different Types of Keyword Research
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Google HiStory Video

QuickOnlineTips — Sun, 01 Nov 2009 20:15:39 +0000

Have you seen this Google Story video which quickly tracks the Google history over the last 11 years from Stanford to Mountain View and around the world, featuring different products, starting with BackRub (Search) up to Google Wave, StreetView and Chrome.

Looking for more details on Google History? Read the key milestones in Google’s development and how Google started in a garage and reached the browser of every web user. You can also view the Google Timeline for an interactive version of Google company history.

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Blogger Alert: Official US Daylight Saving Time Change

QuickOnlineTips — Sun, 01 Nov 2009 17:24:47 +0000

US Daylight Savings Time changed today! Official Time changed across New York to San Francisco, and bloggers need to be aware and modify the time they send out their blog articles … the clock rolls back an hour for daylight savings at 2 a.m.

Image by Samantha

Daylight Savings Time Change

So what is Daylight Savings time? Daylight Saving Time (or summertime) helps get more light out of the day by advancing clocks by one hour during the summer. Well the Daylight saving time in most of the United States ends at 2 a.m., local time, on Sunday, November 1 (every year on first Sunday in November).

In the U.S., clocks change at 2:00 a.m. local time. In spring, clocks spring forward from 1:59 a.m. to 3:00 a.m.; in fall, clocks fall back from 1:59 a.m. to 1:00 a.m. In the U.S., each time zone switches at a different time. Read more about how the clock changes. Europe has changed time already on October 25. See the Daylight Saving Time changes across the world.

How does DST affect bloggers? US web traffic accounts for a major source of traffic and readership for many blogs. I know several top Indian and international bloggers publish their articles (or future post it) accurately on time in early US morning to get on top of the RSS readers of US readers, which will drive more attention and better article response. Now they need to account for the Daylight Saving Time, and if majority of their readers are starting the day early, they might need to press the publish button an hour earlier!

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5 Out-of-the-Box Keyword List Strategies That Work

QuickOnlineTips — Mon, 19 Oct 2009 11:33:01 +0000

Guest Article by Edward Khoo
There are dozens of keyword selection “strategies.” All you have to do is Google keyword strategies to get 50,100,000 search results the day of this writing. That is over 50 million hits on a very narrow, industry-specific subject, but it makes a good point.

Anybody – everybody – working in the web space, from site owners to W3 marketing gurus, has a theory about keyword selection. The diversity of opinions offers up another point: there is no one way to select the perfect set of keywords.

The fact is, keyword optimization is more art than science. However, by using several helpful tools you can gather empirical data, test the results for your site and tweak your keyword list to increase site traffic and, simultaneously, deliver a more highly-qualified buyer – knowledgeable, motivated to find a solution and willing to pay for that solution.

The solution you sell.

Image via davidkjelkerud

1. Start with your own industry / business knowledge.

First, trust your instincts. What keywords would you enter into a search box? You know the insider jargon, you know your target market, you know your products or services so start with a list of the search words you’d use.

But don’t stop there. Remember, you bring a bias to the search. You already know the lingo. So, your intuitive keyword list brings with it a bias. Same with lists developed by other knowledgeable executives in your company. Even so, these keyword lists provide a foundation for finessing a keyword list over time.

2. Test your list of intuitive keywords.

I like Google’s keyword generator for a couple of reasons.

First, Google controls the largest share of the search market so why not go with the 600-lb gorilla. Second, Google’s keyword generator delivers empirical data – the actual usage figures of Google users over the past 30 days.

Enter your URL and intuitive keywords into Google’s keyword tool and click check. One of three results will be immediately evident:

- Your intuition is correct. Keywords you selected are popular search words.

- Your intuition is incorrect. Your search terms are too sector- or B2B-specific and, as a result, the search terms don’t drive much traffic.

- Or, the most likely result – the affirmation that some of your keywords are on target with SE users, some aren’t and, happily, you’ll discover additional keywords used by searchers. Happy surprises that you might not have considered.

3. Test the strength of each keyword.

If you operate in a commercial sector that crosses numerous business and industries, Google will hand you a list of a few thousand keywords used by its patrons. Narrowing the list down is a crucial part of the development of an effective list of 10-15 keywords.

There are a couple of ways I test the strength of a keyword to deliver good SERPs for my client. First, I use a term extractor, available for use (free) on SEOmoz.org. This tool identifies strong keywords on an existing site that’s been indexed properly by search engines. A quick examination of the results of term extraction always reveals some interesting data.

Example: I had a client that provides hearing aid advice online. The site offered a free consumer download, articles, product reviews and other helpful information for people conducting research on an upcoming hearing aid purchase.

The site owner, intuitively, selected hearing aids as his primary keyword but couldn’t understand why his bounce rate was over 80%. Well, hearing aids, when extracted, proved to be a strong keyword. The problem was, the site didn’t sell hearing aids – the objective of a SE user querying “hearing aids.” No hearing aids for sale? Bounce to the next site.

A simple adjustment to this client’s keyword list in the site’s meta, alt and title tags and playing down the keyword hearing aids in the site’s corpus did the trick. The client’s bounce rate dropped to 40% in a matter of weeks.

Use a term extraction tool to identify which keywords and phrases are strong with search engines. You’re almost certain to be surprised at the results.

4. Calculate the “pull” of a given keyword.

I use SpyFu, a very useful tool in determining the effectiveness of any keyword.

The software is actually an AdWords metrics tool that identifies bidding ranges of given keywords for AdWords placement. Of course, I use SpyFu to help my clients get a bigger bang for their AdWords buck, but it’s also a great tool for determining the effectiveness of a keyword – even if you don’t use PPC advertising.

AdWords functions much like a stock market with investors bidding up the price of keywords, just as investors bid up the price of stocks. SpyFu shows me the range of bids for a keyword. And if AdWords users keep that keyword at $1.27 a click, well, I know that’s a keyword that pulls and more than pays for itself at $1.27 per click.

Conversely, when SpyFu identifies a low cost AdWords keyword – six cents per click (see chart), for instance, I know it’s not popular, I know it doesn’t pull but I don’t necessarily cross it off the list. Here’s why.

5. Use lower-ranking keywords to beat higher ranking competition.

If you’re just launching a new site, if you’ve just added several sub-domains that don’t show up on SERPs, or if you’ve made significant changes to your business or revenue model, you can often upend deep pockets competitors by using lower-ranking keywords.

Let’s say you own a small site that sells digital cameras and accessories. You’re in a highly-competitive market sector up against the likes of Amazon, Best Buy, J&R and other well-known, branded names. So, a search of “digital cameras” reveals that your little site is on page 34 of SERPs, and when was the last time you drilled down 34 pages searching for anything?

Using the identical keywords that deep-pockets, well-known competitors use will bury you. BUT, if you deploy lesser-used keywords, for example “digital cameras real cheap,” you won’t see as many SE users entering those particular keywords, but those who do will see your site at the top of page one of Google’s SERPs. Why? Because the heavy hitters aren’t using those long-tail keywords. Once again, before you opt for a long-tail, test it on all major search engines: Google, Yahoo!, Bing and Inktomi.

Also, run that long-tail through an AdWords metrics generator. This will enable you to uncover strong terms that aren’t being used, even by stronger sites. Look for keywords that haven’t been bid up in price but still pull a good quantity of traffic each day. This eliminates the stronger competitors.

Check out the spread sheet showing keywords and prices for digital cameras. I’ve highlighted popular search terms that haven’t been “discovered” by the competition because the AdWords bid price is comparatively low. Consider :

1. Using these less popular keywords as your primary search terms or

2. Add the most promising candidates to your existing list and incorporate them in your site’s meta data, description tag, alt tags and title tags where appropriate.

One last piece of advice: keyword list refinement is an ongoing process. It’s not something you do once and forget about it. Use tools like Google’s keyword generator, SpyFu and other AdWords metrics analyzers to determine the best list for your site – a list of keywords that pulls, but also isn’t used by more powerful competitors.

Then, as your business grows, you can add more of the most-used keywords and go head-to-head with the cost-cutting big box stores. That day will come a lot sooner if you select the strongest keywords for your site.

This guest article was written by Edward Khoo, a full time blogger from Malaysia. You can also write a guest article and share your tips and tricks with our readers.

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